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Media Pack 2013

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Media Pack 2013 More pages and more heart! Dogs Today is quite simply a national institution – unlike any other publication - Ethical and entertaining. - Serious, but never dull. - The leader. - Brave. New media Dogs Today is now available in every format imaginable, we’re always the leader of the pack! Dogs Today was launched 22 years ago by the famous media mogul Lord Rothermere. He had a vision for a magazine that gave pet owners a strong voice. Physical paper, App Store, iPad, iPhone, Android, Blackberry, PC, Google Play and – most recently – Kindle Fire via Amazon! When Beverley Cuddy got the launch editor’s job she never imagined she’d end up No other magazine is as evolved or as active on social media. owning the publication, but that’s what happened. Lord Rothermere, owner of the Daily Mail, the seventh richest man in Britain, gifted Beverley the title for £1 and Facebook: even became a shareholder in her new company. It wasn’t just Lord Rothermere and Almost 9,526 likes, 2,679,002 friends of fans, 47,534 weekly his dear friend Sir David English who were impressed with the title’s passion every total reach – as at 8/11/2012 month; the new title picked up many glittering awards and nominations from the The reactivity of Dogs Today’s Facebook page stunned Radio 4 media – and still does, all these years later. You and Yours recently. They had asked for our help researching Other services we can provide! an item and the response in volume, speed and significance • We can produce a survey for It is the magazine the media turns to whenever there’s a doggie story. totally surprised them, it was much better than the results they’d you – our recent Cesar Millan had on their own page! That’s what we’re hearing from veterinary survey received more than It’s the magazine that normal people turn to when there’s a serious doggie problem academics who we have helped by sharing their surveys – our 1,000 detailed responses that needs solving, too. This is a magazine with a heart that gets things done; it readers are quite simply wonderful! Our Facebook page has found in less than a week doesn’t just report the news, it makes it. dogs for most recent TV shows. It’s a very active community, a • We have an email focus place everyone turns to when a news story is breaking in the dog group if you want to test a Dogs Today has campaigned tirelessly for man’s best friend. For 22 years world or someone just wants cheering up and some fun. theory or ask for feedback has united the doggie world when it really matters. And Dogs Today • We can devise a cross Twitter: platform campaign for you Please read the mag yourself. It’s our best advert. Our editor on Twitter @beverleycuddy has 5,594 followers. @Dogs_Today 1,102 followers. • We can help you boost your social media presence CRUFTS ON CAMERA Would you jump at the chance of a dog agility holiday? The best shots Blogs: from all angles • We can help you source Think Tank – our problem-solving blog that is an your photography ever-growing reference for all things doggie. www.dogstodaythinktank.blogspot.com Importing rabies? Our editor’s blog – Illegal under-age imports online www.coldwetnose.blogspot.com and in store Victoria Stilwell Why we must make time for Websites: our dogs’ well-being www.dogstodaymagazine.co.uk – our busy The dirtiest photos digital home for competitions, offers, the we’ve EVER seen! online directory, our shop and the gateway to Plus Karen Wild helps campaigns like Don’t Cook Your Dog or Hounds you get t for Hounds for Heroes! Meet the 2013 for Heroes fundraiser the Dogs Dinner. Toy Poodles: real dogs, only smaller! Endal Medal winners including Peter Neville stops a Owen and bereaved www.perfectpup.co.uk – quite simply the most dog trashing the house Haatchi comprehensive guide to buying a dog there is. The Gossip Girl star who “It was like they took on a pet-shop reject were reunited, Sarah Whitehead not just meeting How to choose a designer cross for the first time.” without getting stitched up Find us on Facebook and May 2013 Popeye: Twitter @beverleycuddy £3.99 He might be a grumpy old man, but he’d love to come and live with you – so would 58 others! Cover A4.indd 1 27/03/2013 21:38 ur reader demographics are slightly female biased, ABC1 and of an average Leading the way... Readership Oage of 30-40 but we get letters in from Dogs Today is glossy and attractive and contains small children as well as the very elderly. excellent journalism and photography from There are other dog magazines but they tend household names like dog trainer Victoria to be more formulaic, certainly less cerebral, Stilwell, vet and author Bruce Fogle etc. less visually interesting and definitely dilute in the passion department. Dogs Today is the only pet magazine that has ever won or been shortlisted for PPA and BSME If we were to take a glimpse at the readers awards for excellence. within the specialism and at the cars they drive, our people are more likely to buy Mercedes, Volvo or BMW estates. They will be looking at more eco-friendly cars in the future – but the comfort and safety of their dog will be paramount and must not be compromised. We work closely with most of the major animal and assistance dog charities and find that our readers are very generous in their support. We print 35,000 copies per month of which more than 3,000 are subscription copies. Dogs Today is the only dog magazine regularly stocked in Waitrose, which is the perfect place for it, as we think we have similar demographics. We’re also in Tesco, Sainsbury’s, WHSmith, Pets at Home and Since December 2011 Dogs Today has featured other good newsagents and supermarkets. more than 600 rescue dogs looking for a home. Dogs Today created the Wag and Bone Show and the Cold Wet Nose Show and recently when Kensington Palace wanted to put on a dog show – well who else would they call! Dogs Today stepped in when Halifax and Lloyds pulled out of pet insurance and got it reinstated for pet owners left stranded. We’ve given Defra our views on what they need to do next about dog legislation. ur magazine is aimed at intelligent, caring dog owners who want the very best for their We’re the only magazine that gets involved in the existing pet or want their hand holding in their search to acquire the most suitable dog to stories and tries to change things. fit into their lifestyle – be that a puppy or a rescue dog. We care about quality and ethics O Dogs Today started Take your Dog to Work Day and firmly believe the two should go hand in hand. Many of our readers are the influencers in with the Blue Cross. their area – the trainers, the dog walkers, the groomers, the rescuers. We’re the only magazine that reacts to the news and we’re the only mag that interprets the doggie news in the general Dogs Today has been campaigning for healthier media. Our editor has written for the Mail, the Guardian, the Times, the Telegraph etc etc. dogs for decades. April (On sale 14th March) August (On sale 11th July) 2013 features list Naturally good. Tired of working like a dog? Natural remedies for good health and to help Want a dream job with dogs? We look at the with specific problems. courses and dog-related franchises available for our many readers who dream of a career change. Spring spruce! Inspired by the biggest dog show of the year September (On sale 8th Aug) Crufts, we’ll find the gear to get readers’ pooches rivalling those in the ring. From shampoos and Food for thought. conditioners to trimmers and nail clippers – true What’s the best food and why? We ask our champions from head to toe! Before and after readers what’s their favourite food and why? shots welcome! Looking at trends and new launches. PLUS: a tour of the best doggie boutiques. May (On sale 9th April) Summer is coming, make the most of it! Dogs Today has been campaigning against puppy Longer days mean more time to have fun outdoors farming for more than 20 years and coined the January (On sale 13th Dec) with your dog. We want to profile everything you phrase “battery farmed dogs” which Dogs Trust Holiday with your best friend. need for you and your dog when you are out and now use in their anti-puppy farming campaigns. We highlight the most welcoming hotels, B&Bs, about this Spring and Summer. We were key in the abolition of quarantine – and caravan parks in the UK and Europe. We look Spring/summer product guide – fashion! when we started our Pet Passport campaign in at some of the best ways for the whole doggie Changing catwalk to dogwalk to bring you new 1992 we worked closely with Lady Fretwell. family to enjoy a holiday together. seasons styles and colours for dog and owner! We campaigned strongly against pups in pet February (On sale 10th Jan) shops – and thousands of petition signatures June (On sale 10th May) were delivered to the now infamous Eliot Morley! Hounds for Heroes. New to you. Who supports this great charity and why? We Our award-winning Don’t Cook Your Dog campaign We celebrate innovation in the pet industry and produce a special edition that can be used by the united the doggie world and even got support look at new and growing companies and products.
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