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Together, Persado + Movable Ink make it easier for marketers to generate and test personalized Movable Ink + Persado content that is compelling, beautiful, and drives work together to provide: increased engagement.

Language Optimization Combining Persado AI to generate and uncover specific words and emotions with Movable Ink’s real- Testing Automation time testing and optimization allows email marketers to quickly set up and execute experiments by Increased Performance automatically generating multiple content variants that perform better than traditional A/B testing approaches.

• Increase engagement and conversion KPIs using personalized content with precise language, emotion, and relevance to drive action.

• Automatically generate multiple content variants for experiments that outperform traditional testing approaches.

• Reduce the time, effort, and friction associated with experiment setup and execution.

OPTIMIZE ANY EMAIL CAMPAIGN Movable Ink + Persado can be used to optimize any campaign. Here are a few typical use cases in action:

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Heroes That Catch Your CTAs That Move You to Subject Lines and Content Attention Take Action That Increase Performance Combine personalized Generate calls-to-action Use persuasive subject language and emotion with that drive urgency, enabling lines that increase opens and intelligent content to create brands to increase sales deliver jaw-dropping intelligent the most engaging content and build powerful long- content at the moment-of- for every single customer. term relationships. open.

11 East 26th Street | 15th Floor | New York, NY 10010 [email protected] | persado.com | @persado HOW WE WORK TOGETHER Movable Ink + Persado work together to automatically generate and test personalized content using the following steps:

1 Persado generates 16 2 Movable Ink ingests 3 ESP deploys a 4 Movable Ink powers language variations to variations and sets up single campaign to testing for all variants determine best test using only the full audience & sends results to emotions, symbols, 1 HTML image embed Persado for analysis formatting, CTA and code – no and creation of positioning to engage segmentation required campaign messages your customers

Special Announcement!

Reward Yourself! Variant 16

Per variant performance metrics

TOGETHER WE POWER UNIQUE EXPERIENCES FOR THESE AMAZING CLIENTS

ABOUT PERSADO ABOUT MOVABLE INK Persado is the Marketing Language Cloud; AI Movable Ink lets email marketers deliver jaw- generated language that resonates the most dropping customer experiences. We believe that with any audience, segment or individual. email can delight, compel, and engage. But all Imagine having a data scientist and a too often, that opportunity is lost with one-size- copywriter for each person in your audience; fits-all messaging delivered to the masses. It is you get the language that performs and the our mission to build a platform that allows analytics explaining why, resulting in more marketers to deliver truly inspiring email business and unseen insights. experiences to their customers at massive scale.

11 East 26th Street | 15th Floor | New York, NY 10010 [email protected] | persado.com | @persado