MAXIMIZE YOUR MICRO MARKET Leverage Our Industry-Leading Snacking Brands to Drive Incremental Sales! PAY REFRIGERATED REFRIGERATED FROZEN DRY GOODS DRY GOODS PAY

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PAY REFRIGERATED REFRIGERATED FROZEN DRY GOODS DRY GOODS PAY

MAXIMIZE YOUR MICRO MARKET Leverage our industry-leading snacking brands to drive incremental sales! PAY REFRIGERATED REFRIGERATED FROZEN DRY GOODS DRY GOODS PAY

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TYPICAL MICRO MARKET MICRO MARKET GROW WITH SECTIONS WHY A ? KRAFT HEINZ.

A Snacking is on the rise! for snacking or dining on the Kraft Heinz offers a easy integration into each Payment Kiosk 94% of run and are typically stocked micro market section. with grab-and-go snacks huge variety of over From PLANTERS peanuts to B people admit along with frozen meals. 1,000 industry Shelf Stable Devour frozen meals, Kraft to snacking In fact, there will be leading snacks. Heinz has the fits for you to C at least once an estimated From that, we have developed a 1 Refrigerated a day core list of 22 SKUs with laser MAXIMIZE YOUR 39,000 focus to fit planogram slots and It is important that MICRO MARKET! D help drive micro market growth! foodservice operators Micro Markets Beverage cater to a increasingly in the US alone Each of the core 22 SKUs has a 2 on-the-go lifestyle. proven track-record of success E by 2022 in the retail market and have One great way to do meet With approximately 30,000 3 Frozen been selected for these needs is through a already operating today. Micro Market. Defined And 2018’s estimated sales by convenience and often topped in at a staggering cashless transactions, Micro Markets are meant $1 billion!4 www.KraftHeinz-Foodservice.com SHELF STABLE MAXIMIZE YOUR MICRO MARKET SNACKS

PLANTERS PLANTERS PLANTERS Chocolate & Nuts Trail Mix Tropical Fruit & Nut Trail Mix Lightly Salted Cocktail Peanuts Product ID: 290000002700 Product ID: 290000002600 Product ID: 290000005900 Size: 2z Size: 2.05Z Size: 2z Case Pack: 72 Case pack: 72 Case Pack: 144 SRP: $0.99 - $1.29 SRP: $0.99 - $1.29 SRP: $0.99 - $1.29 Shelf: 240 Days Shelf: 240 days Shelf: 300 Days Dims: 0.50" x 3.00" x 7.25" Dims: 0.50" x 3.00" x 7.25" Dims: 0.50" x .3.00" x 7.25"

PLANTERS Salted Peanuts Product ID: 290000003600 Size: 2z Case Pack: 144 SRP: $0.99 - $1.29 Shelf: 300 Days Dims: 1.15" x 7.08" x 3.04"

Better for you

The PLANTERS brand Why Trail Mix? Why Snack Nuts? has been trusted for • 64% of consumers like or love Trail Mix3 • On-the-go nut snacking is large & growing ($1.1Bn, +1.5%)5 over 100 years to • 5.6% expected CAGR from 2019 - 20234 • Snack Nuts is the 3rd biggest salty snacks macro-category5 6 provide quality. • Trail mix buyers range across demographics • 75% of snack nuts consumers are repeat buyers Nuts & Chocolate Trail Mix Tropical Fruit & Nut Trail Mix Salted Peanuts Lightly Salted Peanuts PLANTERS nuts is the • #1 Trail Mix in FS4 • #2 Trail Mix in FS4 • #1 Ind. Serve Peanut in FS4 • Lightly salted option for the 2 #1 manufacturer • 2.8% Growth YoY (L52) 4 • Growing 6.5% times and Retail health forward consumer faster than industry4 4 brand in snacking • Planters has 70% market • 5.9% Growth YoY (L52) • Perfect size for grab-n-go share for FS Trail Mix4 • Planters has 70% market • Perfect size for grab-n-go eating 2 share for FS Trail Mix4 nuts , with 100% • Made w/ real M&Ms to eating • Easily peggable 1 show quality • Real fruit & yogurt • Classic ﬂavor proﬁle that aided awareness covered raisins for health appeals to all • Easily peggable forward consumers PLANTERS is the #3 • Easily peggable • Easily peggable most desired snack behind Lay’s & Other Great Products Also Available: 2 SKU BRAND DESCRIPTION Doritos 290000743600 PLANTERS PLANTERS Salted Cashews 12/3Z 290000744900 PLANTERS PLANTERS Honey Roasted Cashews 12/3Z 290000002500 PLANTERS PLANTERS Cajun Trail Mix 72/2Z 290000231500 PLANTERS PLANTERS NUTrition Antioxidant Mix 8/5.5Z www.KraftHeinz-Foodservice.com SHELF STABLE MAXIMIZE YOUR MICRO MARKET SNACKS

KRAFT Easy Mac Cup Flavor: Original Product ID: 210000164100 Size: 2.05Z PLANTERS P3 PLANTERS P3 Case pack: 10 Jerky, Nuts, and Sunflower Seeds Jerky, Nuts, and Sunflower Seeds SRP: $1.19 - $1.49 Flavor: Chipotle Peanuts Flavor: Honey Roasted Peanuts, Shelf: 210 days Beef Jerky, Sunflower Kernals Sunflower Kernals, Beef Jerky, Dims: 4.05" x 4.05" x 2.81" Product ID: 290000202000 Product ID:290000202200 Size: 1.8z Size: 1.8z Case Pack: 12 Case Pack: 12 SRP: $1.99 - $2.49 SRP: $1.99 - $2.49 Shelf: 210 Days Shelf: 210 Days Dims: 1.15" x 7.08" x 3.04" Dims: 1.15" x 7.08" x 3.04"

Perfectly packed for portability these snacks are cost • P3 is the original protein, jam packed with • #1 Brand of M&C in retail1 The perfect fit for College 13 grams of protein • 99% aided awareness for & University Micro Markets effective and sure • Good source of fiber Kraft Macaroni & Cheese2 • Easy in dorm prep by simply to delight! • 12 vitamins and minerals • An iconic brand with strong adding water & microwaving makes for the perfect comfort • 3 compartment snack, great for grab-n-go Mac & Cheese equity in the market which builds off of food to fuel late night study • Fits in w/ trending Keto Diet Kraft’s traditional expertise sessions! • Peggable or able to served out of box in cheese • Easy Mac is the #4 most trusted brand for Gen-Z consumers3

Other Great Products Also Available: SKU BRAND DESCRIPTION 210000163800 Kraft Easy Mac Cup Triple Cheese 10/2.05Z 210007251600 Velveeta Shells & Cheese 24/12Z 210000525800 Velveeta Cheesy Bowls Buﬀalo Chicken 6/9Z 290000203500 PLANTERS P3 Jerky/Honey Roasted Nuts/Sunﬂower Kernels 4/5.4Z www.KraftHeinz-Foodservice.com BEVERAGE MAXIMIZE YOUR MICRO MARKET

SHELF STABLE BEVERAGES & SAUCES

CRYSTAL LIGHT On-The-Go Flavor: Lemonade CRYSTAL LIGHT On-The-Go HEINZ Honey Mustard Sauce Cup Product ID: 430000079600 Flavor: Peach Tea Product ID: 130005246000 Size: 5.1z Product ID: 430000079700 Size: 2z Case Pack: 120 Size: 2.7z Case Pack: 60 SRP: $0.49 Case Pack: 120 SRP: $0.49 Shelf: 730 Days SRP: $0.49 Shelf: 270 Days Dims: 3.75" x 2.50" x 5.00” Shelf: 730 Days Dims: 3.05" x 2.94" x 1.16” Dims: 3.75" x 2.50" x 5.00”

CRYSTAL LIGHT On-The-Go Flavor: Wild Strawberry Energy HEINZ Ranch Dressing Cup Product ID: 430000092600 Product ID: 30005443000 Size: 3.9z Flavor: Ranch Case Pack: 120 Size: 2z SRP: $0.49 Case Pack: 60 Shelf: 730 Days SRP: $0.49 Dims: 3.75" x 2.50" x 5.00” Shelf: 180 Days Dims: 3.05" x 2.94" x 1.16”

Add some flavor! Crystal Light On-the-Go and • #1 selling powdered drink mix1 • Over 150 years of excellence in condiments and sauces Heinz Dip Cups make • Crystal Light sustains 90% brand awareness2 • Round dip cups integrate perfectly into micro market • Drive proﬁts by up-selling water with branded, perimeter for host foods like chicken or subs perfect compliments on-trend beverage ﬂavors (even without a soda • Honey Mustard sauce is great for already stocked Entrees to your bottled fountain). Great merchandising available for outside & Snacks like Pretzels & Chips refrigerator doors. • Ranch Dressing is great for already stocked entrees like water and entrée • Perfect compliment to aid growing bottled water Sandwiches, Pizza, & Chips 3 sales. sales (#1 Gen Z beverage) • Added check-out convenience with individual barcodes • Just 5 calories per serving

Ask about our merchandising solutions!

Other Great Products Also Available: SKU BRAND DESCRIPTION 130005245000 Heinz Barbecue Sauce Round Cup 60/2Z 130005284000 Heinz Salsa Round Cup 60/2Z 430000000600 Crystal Light Fruit Punch On-the-Go Packet 120/3.3Z www.KraftHeinz-Foodservice.com REFRIGERATED MAXIMIZE YOUR MICRO MARKET SNACKS

PHILADELPHIA PHILADELPHIA LUNCHABLES Original Bagel Chips & Cream Cheese Dip Bagel Chips & Cream Cheese Dip Flavor: Turkey & Cheddar Flavor: Chive & Onion Flavor: Strawberry Product ID: 447000245500 Product ID: 210000623500 Size: 2.5z Size: 3.2z Size: 2.5z Case Pack: 10 Case Pack: 16 Case Pack: 10 SRP: $1.99 - $2.49 SRP: $1.99 - $2.49 SRP: $1.99 - $2.49 Shelf: 150 Days Shelf: 95 Days Shelf: 150 Days Dims: 5.86" X 3.59" X 1.75" Dims: 1.50" x 4.66" x 4.75” Dims: 5.86" X 3.59" X 1.75"

Light options for between meals or a quick pick-me-up • #1 manufacturer brand of cream cheese1 • Lunchables were the most used brand for 3 2 prepared lunch kits in 2019 on the run. • 99% aided brand awareness • Made from fresh local milk and real cream • The original portable lunch • No artiﬁcial ﬂavors • Cross generational appeal to families with These are the younger children & to Gen Z and Millennials • Philadelphia Bagel Chips and Cream Cheese Dips comes brands and with crunchy multigrain bagel chips & delicious, • Three compartment package is perfect for packaging formats wholesome Philadelphia Cream Cheese Dip grab-n-go for your Micro • Perfectly portioned snack to eat on the go • 12 grams of protein Market refrigerator. • Great cross day-part solution!

Other Great Products Also Available: SKU BRAND DESCRIPTION 210000623500 Philadelphia Bagel Chips & Garden Vegetable Cream Cheese Dip 10/2.5Z 447000241000 Lunchables Pepperoni Pizza 16/4.3Z 447000245800 Lunchables Ham/Cheddar/Crackers 10/3.2Z www.KraftHeinz-Foodservice.com REFRIGERATED MAXIMIZE YOUR MICRO MARKET SNACKS

OSCAR MAYER Natural Plate Flavor: Roast Turkey & Cheddar OSCAR MAYER P3 KRAFT String Cheese Product ID: 447000944500 Flavor: Turkey & Cheddar Flavor: Mozzarella Size: 3.3z Product ID: 447000707500 Product ID: 210000002200 Case Pack: 14 Size: 2z Size: 24z SRP: $2.49 - $2.99 Case Pack: 10 Case Pack: 48 Shelf: 75 Days SRP: $1.99 - $2.49 SRP: $0.49 Dims: 0.88" x 5.50" x 6.72" Shelf: 85 Days Shelf: 85 Days Dims: 1.54" x 3.01" x 6.30” Dims: 1.50" x 6.75" x 11.0”

Light options for between meals or a quick pick-me-up • Meat components sourced from • P3 has strong repeat purchase • Over 100 years of cheese experience 3 best-selling OM Natural Cold Cuts SKUs at 49%1 on the run. • #1 manufacturer brand in total cheese2 • Top Consumer claims (Protein, Natural, • Larger serving size is great for • Fits easily into refrigerator space with and No Artificial Preservatives) drive meal replace easy tear-and-display packaging These are the increased purchase intent in over 71% • 3 great sources of protein of consumers1 • Nice small snack alternative for those brands and - Premium Oscar Mayer Meats with a smaller appetite • 3 Compartment package makes a great - Quality PLANTERS nuts packaging formats grab-n-go meal replacement - Kraft Natural Cheese • Cost effective snack with cross generational appeal for your Micro • All-natural/no artificial ingredients fit • No preservatives Market refrigerator. growing good-for-you claims • 13 grams of protein • 17g of protein fits protein forward trends • Partnership with UFC boost (+5.8% YoY) top of mind awareness

Other Great Products Also Available: SKU BRAND DESCRIPTION 447000944300 Oscar Mayer Naturals Smoked Ham/Cheese/Almonds 14/3.3Z 447000707600 Oscar Mayer P3 Chicken/Cheese/Peanuts 2/2Z 210000319300 Cracker Barrel Extra-Sharp Cheddar String Cheese 14/1Z www.KraftHeinz-Foodservice.com FROZEN MAXIMIZE YOUR MICRO MARKET MEALS & ENTREES

SMART ONES Three Cheese Ziti in Marinara DEVOUR Product ID: 258000237600 White Cheddar Mac & Cheese with Bacon Size: 9z Product ID: 251550570500 Case Pack: 12 Size: 12z SRP: $2.79 - $2.99 Case Pack: 8 Shelf: 720 Days SRP: $2.99 - $3.39 Dims: 7.44" x 5.88" x 1.56" Shelf: 360 Days Dims: 5.875" x 7.44" x 1.58"

SMART MADE Roasted Turkey & Vegetables Product ID: 258000003300 Size: 9z DEVOUR Case Pack: 8 Buﬀalo Chicken Mac & Cheese SRP: $3.39 - $3.99 Product ID: 251550570400 Shelf: 360 Days Size: 12z Dims: 7.44" x 5.88" x 1.56" Case Pack: 8 SRP: $2.99 - $3.39 Shelf: 360 Days Dims: 5.875" x 7.44" x 1.58"

Better for you Better for you

Keep hunger on the ropes with these more substantial •#1 and #2 flavors in retail1 • #1 Retail Flavor1 • #1 Retail Flavor1 • Frozen meal line built around • No artificial flavors. No • The foods you love. The frozen meal options. consumer cravings artificial preservatives. portions you need. With health and • Dishes always put flavor first • Real ingredients and cooking • 60 different dishes across techniques you would use at • Bold flavors perfect for millennial buyers many cuisines & dayparts your home craving-forward • High fiber and protein content • 75% of consumers buy and eat what options, Kraft Heinz looks good at the time2 has the solutions to fit any consumers eating habits.

Other Great Products Also Available: SKU BRAND DESCRIPTION 251550571100 Devour Pesto Ravioli w/ Italian Sausage 8/12Z 258000522000 Smart Ones Gourmet Macaroni & Cheese 12/8Z

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A I L

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A MAXIMIZE YOUR MICRO MARKET A PHILADELPHIA L PLANTERS P3 Bagel Chips & Cream Jerky, Nuts, and Cheese Dip Sunflower Seeds Flavor: Chive & Onion Flavor: Honey Roasted Product ID: 210000623500 PLANOGRAM PLACEMENT Peanuts, Sunflower Kernals, Beef Jerky, Product ID:290000202200 A PHILADELPHIA Bagel Chips & Cream L PLANTERS P3 Cheese Dip I F SMART ONES PLANTERS K CRYSTAL LIGHT On-The-Go Jerky, Nuts, and Sunflower Flavor: Strawberry Salted Peanuts Product ID: 210000623400 Three Cheese Ziti in Marinara Flavor: Lemonade Seeds Product ID: 258000237600 Product ID: Product ID: 430000079600 Flavor: Chipotle Peanuts 290000003600 Beef Jerky, Sunflower B KRAFT String Cheese Kernals Product ID: 290000202000 Flavor: Mozzarella K Product ID: 210000002200 G DEVOUR I PLANTERS CRYSTAL LIGHT On-The-Go White Cheddar Mac & Cheese Lightly Salted Cocktail Flavor: Wild Strawberry Energy Product ID: 430000092600 M HEINZ Ranch with Bacon Peanuts Dressing Cup Product ID: 251550570500 Product ID: 290000005900 Product ID: 30005443000 C OSCAR MAYER Flavor: Ranch Natural Plate G DEVOUR Flavor: Roast Turkey & I PLANTERS K CRYSTAL LIGHT On-The-Go Buffalo Chicken Mac & Cheese M HEINZ Honey Mustard Cheddar Product ID: 251550570500 Tropical Fruit & Nut Trail Mix Flavor: Peach Tea Product ID: 447000944500 Product ID: 290000002600 Product ID: 430000079700 Sauce Cup Product ID: 130005246000

D LUNCHABLES Original Flavor: Turkey & Cheddar H SMART MADE Product ID: 447000245500 Roasted Turkey & Vegetables I PLANTERS Product ID: 258000003300 Chocolate & Nuts Trail Mix Product ID: 290000002700

E OSCAR MAYER P3 Flavor: Turkey & Cheddar Product ID: 447000707500 J KRAFT Easy Mac Cup Flavor: Original Product ID: 210000164100

www.KraftHeinz-Foodservice.com MAXIMIZE YOUR MICRO MARKET ADDITIONAL OPTIONS

Outside of the Top 22, Kraft Heinz oﬀers hundreds of other great snacking SKUs that can be seen below. Ask your local Kraft Heinz Sales Rep about distribution!

•PLANTERS: https://www.planters.com

•P3: https://www.proteinproteinprotein.com/products/P3+with+Planters/100007

•Kraft Mac & Cheese: https://www.kraftmacandcheese.com/home

•Crystal Light: https://www.crystallight.com

•LUNCHABLES: https://www.lunchables.com

•Oscar Mayer Natural Plates: https://www.oscarmayer.com/our-products/natural/00044700094433

•P3: https://www.proteinproteinprotein.com

•DEVOUR: https://www.devour-foods.com

•SmartMade: https://www.eatyourbest.com/smartmade

•Smart Ones: https://www.eatyourbest.com/smartones

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Page 2: What is a Micro Market 1 https://www.snacknation.com/blog/workplace-snacking/ 2 https://www.snacknation.com/blog/workplace-snacking/ 3 https://www.foodnavigator-usa.com/Article/2019/04/15/Micro-markets-multiply-as-destination-for-convenient-better-for-you-options-with-higher-margins# 4Kiosk Marketplace. Micro market sales jump. 2017 Page 3: Planters 1 Kraft Heinz Commissioned Consumer Brand Study 2019 2 Nielsen AOD, YE Dec 2018 3 Datassential Product snapshot: Trail Mix, 2019 4 NPD SupplyTrack, L52, Nov 18 – Oct 19 5 Nielsen AOD xAOC + Convenience, FY 2018 v 3YA 6 Nielsen Homescan 2018 Page 4: P3, Mac & Chz 1 NPD SupplyTrack, YE Dec 2018; Nielsen AOD, YE Dec 2018 2 Kraft Heinz Commissioned Brand Study 2017 3 https://www.inc.com/ryan-jenkins/the-10-brands-generation-z-trust-most.html Page 5: Crystal Light & Heinz 1 Kraft Heinz Commissioned Brand Study 2018 2 Kraft Heinz Commissioned Brand Study 2018 3 https://www.linkedin.com/pulse/generation-z-hammering-ﬁnal-nail-csd-co ﬃn-brian-sudano/ Page 6: Philadelphia, Lunchables 1 NPD SupplyTrack, YE Dec 2018 2; Nielsen AOD, YE Dec 2018 2 Philly BHT Q2 ’18 3 https://www.statista.com/statistics/283200/us-households-brands-of-prepared-lunch-kits-trend/ Page 7: OM, P3, Kraft 1 Nielsen Homescan Panel L52 end Jan-18 2 Nielsen AOD, YE Dec 2018 Page 8: Devour, SmartMade, Smart Ones 1 Nielsen AOD xAOC YE 201 2NPD National Eating Trends 2019

For more products and recipe development reach out to your local sales rep or check out our Kraft Heinz Foodservice website: www.KraftHeinz-Foodservice.com ©2020 H.J. Heinz Company Brands, LLC ©2020 Kraft Foods