Historic Timeline

1901 1924 2000

Philip Morris Cos. 1990 acquires Nabisco Holdings Corp. for $19.2 billion and 1767 Kraft opens a sales office Kraft General Foods (KGF) 1916 integrates it into Kraft Foods, in London, England. International acquires Jacobs 1933 giving Kraft ownership of Bayldon and Berry begin Suchard AG for $4.2 billion. 1952 many powerhouse brands. selling candied fruit peel J.L. Kraft receives the first of many patents This includes Toblerone, Milka and The Suchard company, to the citizens of for his method of producing process cheese. Côte d’Or chocolates and Jacobs established in Switzerland National Biscuit Company sees 1969 York, England. Joseph coffee, among other brands. in 1825 by Philippe Suchard, the need for a unifying symbol Terry soon joins and Postum Company, maker Toblerone is now available in introduces its first milk Miracle Whip salad dressing to attract consumers’ attention the business grows to of Post cereals, changes bittersweet, dark chocolate. chocolate brand, Milka. General Foods is introduced at the Chicago’s and introduces the now- become Terry’s of York. its name to Kraft Foods partners with Century of Progress World’s Fair. familiar red graphic Nabisco Corporation after acquiring Rainforest Alliance on several brands, including triangle in the upper left-hand corner of all its packaging. 1970 sustainable coffee initiative Baker’s, Maxwell House, and in 2005 expands the Minute tapioca and Jell-O. 1929 2003 partnership to cocoa. Freia Marabou, 1993 1903 the leading confectionery company in Scandinavia, Kraft launches Tobler and Suchard merge is acquired for $1.3 billion. 1824 James L. Kraft begins a Velveta cheese under Interfood S.A. 2003 wholesale cheese business in Germany. John Cadbury opens a shop in Chicago, Illinois. 1916 in Birmingham, England. By 1914 the company 1937 opens its first plant and Henning Throne-Holst 1978 1932 1956 The Natural Confectionery Company, begins manufacturing its establishes Marabou which uses all natural ingredients, is own cheese. chocolate in Sweden. Renè Monnier Terry’s Chocolate Orange Stimorol chewing gum acquired by Cadbury. is introduced in England. in France creates launches in Scandinavia. Carte Noire coffee. 1906 1948 1964 Maxwell House coffee is introduced in England. 1923 1984 1846 The Kenyan Coffee Company Trident patents 1988 2004 in London begins producing Kraft acquires sugar-free gum after fresh ground coffee that will the Osella cheese Kraft, Inc. becomes a part of Philip Morris Cos. Tassimo hot beverage Jean-Romain Lefèvre a soft launch of Trident Ludwig Roselius discovers coffee become known as Kenco. business in Italy. which purchases Kraft for $12.9 billion. system launches in France; opens a bakery at number 5 gum with sugar in 1960. decaffeination and launches other countries soon follow. rue Boileau in Nantes, France. Kaffee HAG in Germany.

1700 1800 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000

1883 2007 1950 1989 1920 1934 1965 Cadbury acquires Trebor and Bassett Named for the Gold Coast of Africa, Kraft Foods is spun off from Kraft introduces confections brands the origin of the exotic beans used in its 1908 parent company Altria Group Inc. sumptuous chocolates, Côte d’Or is born. Dairylea cheese in the UK. Gevalia coffee is in England. and becomes fully independent. introduced in Sweden. Ritz crackers are introduced by the National Biscuit Company. National Biscuit Company acquires Italian biscuit brand Saiwa. 2007 Theodore Tobler, Swiss chocolate 1893 maker, introduces the Toblerone Kraft Foods acquires the chocolate bar. global biscuit business of 1950 Groupe Danone for $7.6 billion. 1924 Milka creates the lilac cow J.L. Kraft & Bros. Co. changes its name and a new pop-art icon General Foods and Kraft merge to Kraft Cheese Company, goes public Kraft Deluxe process is born. 1989 to become Kraft General Foods. and has its first shares traded. cheese slices are the first commercially packaged sliced cheese. Hall Brothers, a British Husband and wife team Craig Sams 2008 company, is formed. 1912 and Josephine Fairley launch Green & Black’s from their home Cadbury Cocoa Partnership launches. National Biscuit Company introduces 1972 in London. Oreo cookies. 1927 2010 Halls invents Mentho-Lyptus 1991 cough drops.

Kraft Foods acquires Cadbury plc Johann Jacobs in Bremen, for $18.5 billion. Germany, establishes Jacobs 1928 1985 Kaffee. It will ultimately Kraft Cheese Company become one of Europe’s acquires the Phenix leading coffee companies. Cheese Corporation, maker of Philadelphia 1937 1895 Brand cream cheese Freia Kvikk Lunsj 2007 (introduced in the U.S. launches in Norway. Philip Morris Cos. purchases 2012 in 1880), and changes General Foods for $5.6 billion. Oreo cookies launch in the UK its name to Kraft-Phenix convenience market. Kraft Foods spins off its North America Cheese Corporation. grocery business and changes its corporate name.