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SOUTH BEACH DIET® FOODS from KRAFT and WORKING MOTHER MAKE OVER OFFICE KITCHEN Re-Invent Lunchtime Routine for Employees at SC Johnson

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SOUTH BEACH DIET® FOODS from KRAFT and WORKING MOTHER MAKE OVER OFFICE KITCHEN Re-Invent Lunchtime Routine for Employees at SC Johnson FOR IMMEDIATE RELEASE Contacts: Rachel Lukawski 312-988-2371 [email protected] Sydney Lindner 608-285-6820 [email protected] SOUTH BEACH DIET® FOODS FROM KRAFT AND WORKING MOTHER MAKE OVER OFFICE KITCHEN Re-invent lunchtime routine for employees at SC Johnson NORTHFIELD, Ill., September 25, 2007 – By recognizing the importance of helping working women manage their workplace eating habits, South Beach Diet® foods from Kraft, together with Working Mother Magazine and its prestigious 2007 “100 Best Companies” list, ‘took over’ the office kitchen at SC Johnson, one of the world’s leading manufacturers of household products like Windex® and Ziploc®. Both companies were named to Working Mother’s 2007 “100 Best Companies” list, released today. The magazine’s signature “100 Best Companies” list is one of the most prominent benchmarks for work/life practices in corporate America. South Beach Diet® foods from Kraft stocked SC Johnson’s cafeteria with satisfying and convenient food options that are perfect for lunch and in-between meal snacks all in an effort to show more than 2,500 of the company’s employees how easy it can be to make healthier food choices during the work week. Hot lunch lines were transformed with delicious South Beach Diet® entrees that included flavorful ingredients such as meats, chicken and crisp vegetables. Microwaves and ovens were in full effect, cooking up pizzas with grilled chicken, vegetables and even pepperoni toppings. In addition, coolers and the deli line were stocked with South Beach Diet® Refrigerated Wrap Sandwich Kits featuring a blend of lean meats, natural cheeses, soft wheat tortillas and flavorful sauces. “SC Johnson is on our “100 Best Companies” due to its family-oriented culture and its commitment to helping employees strike a good work/life balance,” says Tammy Palazzo, Vice President of Research and Women’s Initiative, Working Mother Magazine. “The South Beach Diet® Office Kitchen Takeover awards the company even further by providing healthier food options for busy employees – from the convenience of their own office cafeteria.” The one-day Office Kitchen Takeover was held at SC Johnson’s corporate and manufacturing facilities in Racine, Wisconsin on Tuesday, September 18. Several of the company’s North America locations such as plants in Fresno, California and Bay City, Michigan also received a sampling of South Beach Diet® foods from Kraft. “As a 100 Best Company for working moms and a family company focused on the well-being of employees, this was a wonderful opportunity to offer our people even more lunchtime options thanks to South Beach Diet® foods from Kraft and Working Mother,” said Gayle Kosterman, executive vice president Worldwide Human Resources for SC Johnson. “The takeover was a fun addition to SC Johnson’s comprehensive employee wellness and worklife programs.” -more- Office Kitchen Takeover & Kraft Foods / Page Two To support women in the workplace, Kraft provides its employees with various family-friendly programs such as Kraft's concierge service, a time-saver for working families, and its new Mother Phase-In program, which helps ease the transition from maternity leave to returning to work and improve work/life harmony. Life is Better on the Beach TM “Whether following the principles of the South Beach Diet® or your own plan for eating right, most working women are looking for foods that taste great and help satisfy between-meal hunger,” said Ryan Clark, Director of Marketing for South Beach Diet® foods, Kraft. “Currently, there are more than 60 South Beach Diet® foods from Kraft that help satisfy hunger with protein or fiber, making it easier for working women to eat right during the work days.” The complete line of South Beach Diet® foods from Kraft, based on the principles of the best-selling diet, includes items for breakfast, lunch, dinner and snack time. The South Beach Diet is a weight-loss plan that promotes the right carbs and encourages people to eat a variety of foods, such as lean sources of protein, whole grains, fruits and vegetables, reduced fat cheeses and dairy products and right fats like olive and canola oil. For more information on the full product line, please visit http://www.southbeachdiet.com/kraft. The South Beach Diet® and Kraft Kraft’s alliance with The South Beach Diet gives consumers many choices whether they are following The South Beach Diet or simply trying to eat right. The South Beach Diet brand continues to help consumers select products that fit with their specific diet and taste needs through “South Beach Diet® Recommended” buttons, found on Kraft products ranging from Planters nuts to Boca Burgers. Kraft Food’s Commitment to Health & Wellness Kraft has been a leader in marketing products that help people eat and live better, offering a range of nutritious alternatives like fat-free and sugar-free products, as well as those that leverage emerging health and wellness trends. Kraft’s product portfolio provides a broad range of options for consumers to choose different products for various eating occasions. ### About Kraft Foods Kraft Foods (NYSE:KFT) is one of the world's largest food and beverage companies. For more than 100 years, we've offered consumers delicious and wholesome foods that fit the way they live. Millions of times a day, in more than 150 countries, consumers reach for their favorite Kraft brands. Whether it's breakfast, lunch, dinner or a snack, consumers at home and on the go choose: Kraft cheeses, dinners and dressings; Oscar Mayer meats, DiGiorno pizzas, Oreo cookies, Ritz crackers and chips, Philadelphia cream cheese, Milka and Cote d'Or chocolates, Planters nuts, Honey Bunches of Oats cereals, Jacobs, Gevalia and Maxwell House coffees; Capri Sun, Crystal Light and Tang refreshment beverages; and a growing range of South Beach Diet and better-for-you Sensible Solution options. About The South Beach Diet® Preventive cardiologist Arthur Agatston, MD developed The South Beach Diet® to help his patients whose weight and blood chemistries were not improving. His balanced approach to nutrition and weight management proved highly effective and later served as the basis for his first non-academic work, The South Beach Diet®. Subsequent books published under The South Beach Diet® title also became bestsellers, including: The South Beach Diet Cookbook (2004); The South Beach Diet Good Fats Good Carbs Guide (2004), The South Beach Quick & Easy Cookbook (2005), and The South Beach Diet Dining Guide (2005), The South Beach Diet Parties & Holidays Cookbook (2006). The South Beach Diet® – “Changing the Way America Eats” www.southbeachdiet.com About Working Mother Founded in 1979, Working Mother magazine reaches nearly three million readers and is the only national magazine for career mothers. Its 21-year signature initiative, Working Mother 100 Best Companies, is the most important benchmark for work/life practices in corporate America. The publication also releases the annual list of the Best Companies for Multicultural Women in the June/July issue. Working Mother is published by Working Mother Media (WMM), which also owns the National Association for Female Executives (NAFE), NAFE Magazine, the annual 100 Best Companies WorkLife Congress, as well as the Best Companies for Multicultural Women Conference and regional Town Halls. In 2006, WMM acquired Diversity Best Practices and the Business Women's Network, making Working Mother Media the largest media company in the country focused on diversity and the advancement of women. About SC Johnson SC Johnson is a family-owned and -managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, personal care and insect control. It markets such well-known brands as EDGE®, GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, ECHO®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 121-year old company, with $7 billion in sales, employs approximately 12,000 people globally and sells products in more than 110 countries. .
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