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This Festive Season, Oreo Launches a New TVC for the Brand New Limited Edition Flavor ‘Oreo Roast Almond Crème’

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This Festive Season, Oreo Launches a New TVC for the Brand New Limited Edition Flavor ‘Oreo Roast Almond Crème’ Media Release: Nov 2015/Mum This festive season, Oreo launches a new TVC for the brand new limited edition flavor ‘Oreo Roast Almond Crème’ Mondelez India Foods Pvt. Ltd (Formerly Cadbury India Ltd) launched an endearing new television commercial this festive season for its recently launched limited edition flavor, Oreo Roast Almond Crème. Conceptualized by Interface Communications, the TVC is a light hearted story of siblings going lantern shopping. While the sister is interested in choosing the right lantern, the brother just wants to get back home……when he ‘discovers’ the new Oreo Roast Almond Crème. Chella Pandyan, Associate Director, Marketing, Biscuits, India and Kids Fuel, AP shared, “This festive season, we are delighted to present to our consumers a special offering to make the season even more special for them… the new Oreo Roast Almond Crème limited edition. The new TVC is built on a simple insight around togetherness amongst siblings while unveiling the new limited edition flavor. It is a warm and lighthearted TVC that I believe everyone would connect with.” Commenting on this new TVC, Joe Thaliath, COO, Interface Communications, said, “Across the world, innovative limited edition Oreo flavors are sought after, and with festivities around the corner, we took the opportunity to bring this concept to India. The new limited edition Oreo Roast Almond Crème makes for the perfect treat and drives the brand further.” Robby Mathew, Chief Creative Officer of Interface Communications, added, “Oreo is all about family and the bonds that keep it together. This story explores the finer nuances of the relationship between a domineering elder sister and her submissive brother.” You can watch the TVC on this link: https://youtu.be/Y7LBHMJv2jU Credits: Brand: Oreo - Roast Almond crème - Diwali tvc Agency: Interface communications National Creative Director Robby Mathew Creative Director: Rakesh Menon Ruchita Purohit, Miskil Dharmadhikari, Tanvi Account Management: Mehta Agency Producers: Alpa Jobalia, Mazhar Khan Production House: Anaiah Films Private Limited Director: Parikshit Vaidya Producer: Shiibu Tholat About Mondelez India Foods Private Ltd. Mondelez India Foods Private Ltd. (formerly Cadbury India Ltd.) is a part of Mondelēz International and is in the business of creating delicious moments of joy. It operates in five categories – chocolate, beverages, biscuits and gums & candy and has been a chocolate category leader since its inception in India for over six decades. Cadbury Dairy Milk, CDM Silk, Celebrations, Bournville, 5Star, Perk, Gems, Glow and Toblerone are brands available in India under the chocolate category. The beverage portfolio consists of Bournvita and Tang. Oreo is a part of its biscuit portfolio, while Gums & Candies consists of Halls and Choclairs. For more information, please visit www.mondelezindiafoods.com About Interface Communications: Interface Communications is one of the fastest growing agencies in India. The agency offers full service capabilities with end to end creative and digital solutions. It has an enviable list of clients and works across multiple sectors. It has won numerous awards for its creative and strategic effectiveness. A highly energetic agency, Interface’s team comprises a young and motivated group of talented professionals with an average age of less than 35 years. For further details, please contact: Supriya Deshmukh Neon Brand PR 9930492011 [email protected] .
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