Top Sellers Retail Planograms
Total Page:16
File Type:pdf, Size:1020Kb
Improve your sales Market insight Market Trends Must stocks New products Increase your footfall Top sellers Retail planograms www.bestway.co.uk www.batleys.co.uk MARKET INSIGHT Premium is driving value growth in Everyday Enjoyment is still the chocolate within the total market. Ensure biggest driver in confectionery. your range offers trade up across block The must stock products are Cadbury Twirl, and singles, for example Lindt Kinder Surprise, Snickers capitalise on the growing protein trend 26% of confectionery is with 1 in 10 shoppers having consumed bought on impulse a protein bar in the last 3 months (Source: Mars Confectionery July 2017) (Source: HIM CTP Tracker 2016) EnsurE you’vE got a corE rangE of Ensure your range offers mars and products in diffErEnt pack formats snickers protein bars to capitalisE on impulsE purchasEs in your storE Growth in sharing occasions is less about social gatherings but Shoppers are spending more on sugar more about informal and everyday with sugar bags being the key driver. consumption. Treat is growing +9% (Source: Kantar Worldpanel 26.03.17, IRI One System Total IC 27.03.17) (Source: Kantar Worldpanel In Home Occasions, Sept 2016) MARKET INSIGHT Shoppers are looking for value for chocolate blocks and sharing bags money, so it is vital you stock price are seen by shoppers as allowable and inexpensive ways of consuming marked packs, sharing bags and confectionery. Ensure that these formats multipacks prominently in your store are available on the main fixture. Ensure you stock a balanced range of confectionery between chocolate and sugar. 60% of your sales value comes from the Must Stock range so make sure you stock up the Must Stock lines Capitalise on NPD within growing segments to encourage trial, keep shoppers interested and to encourage shoppers to trade up MUST STOCK LINES These are the ‘Must Stock’ lines which customers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again. We suggest you stock the following range: chocolatE singlEs chocolatE multipacks 1 2 3 4 5 6 7 8 9 10 11 12 13 chocolatE hanging bags chocolatE blocks boxEd chocolatEs 14 15 16 17 18 19 20 21 22 23 24 25 sugar sugar sugar lollipops tubs & jars sugar lozEngEs sharing bags singlEs mints singlEs chEwing gum 26 27 28 29 30 31 32 33 34 35 36 37 38 39 MUST STOCK LINES kindEr surprisE Egg snickErs duo 1 t48 5 83.4g SKU Code: 8968 SKU Code: 21304 twirl pm 55p kindEr buEno whitE 2 STD 6 std SKU Code: 344634 SKU Code: 428459 cadbury wispa pm 55p boost pm 55p 3 SGL 7 std SKU Code: 344386 SKU Code: 344353 kindEr buEno classic snickErs pm 60p 4 std 8 48g SKU Code: Bestway 000464 Batleys 502670 SKU Code: 347267 MUST STOCK LINES twix XTRA mars MULTIPACK pm £1.29 9 king 13 135.2g SKU Code: Bestway 671325 Batleys 569456 SKU Code: 347312 cadbury doublE dEckEr pm 55p maltEsErs trEat bag pm £1 10 std 14 68g SKU Code: 344320 SKU Code: 347634 snickErs MULTIPACK pm £1.29 cadbury giant buttons pm £1 11 142g 15 80g SKU Code: 347323 SKU Code: 162730 CADBURY twirl MULTIPACK pm £1 minstrEls trEat bag pm £1 5 pack 80g 12 SKU Code: 274196 16 SKU Code: 347891 MUST STOCK LINES m&m’s pEanut trEat bag pm £1 cadbury dairy milk orEo pm £1 17 82g 21 120g SKU Code: 347623 SKU Code: 179915 rEvEls trEat bag pm £1 cadbury caramEl pm £1 18 78g 22 120g SKU Code: 347601 SKU Code: 331429 cadbury dairy milk pm £1 cadbury dairy milk fruit & nut pm £1 19 95g 23 95g SKU Code: 221263 SKU Code: 221241 galaxy milk block pm £1 fErrEro rochEr 20 114g 24 t24 SKU Code: 763789 SKU Code: 754749 MUST STOCK LINES cElEBRATIONS ‘ZOE’ CARTON fruit pastillEs tubE 25 LARGE 29 STD SKU Code: Bestway 578718 Batleys 549192 SKU Code: Bestway 313119 Batleys 132319 haribo starmix pm £1 skittlEs fruit bag 26 220g 30 55g SKU Code: 439042 SKU Code: Bestway 423157 Batleys 701479 HARIBO TANGFASTICS pm £1 maynards winE gums pm 50p 27 220g 31 SGL SKU Code: 439064 SKU Code: 10550 MAYNARDS winE gums pm £1 trEbor Extra strong mints pm 50p 28 165g 32 roll SKU Code: 294503 SKU Code: 105455 MUST STOCK LINES trEBOR SOFT spEarmint pm 50p Extra pEppErmint sugar frEE 33 ROLL 37 10 PACK SKU Code: 105488 SKU Code: Bestway 48084 Batleys 330834 trEbor softmints pm 50p Extra whitE bubblEmint 34 ROLL 38 10 pack SKU Code: 105477 SKU Code: Bestway 52492 Batleys 967460 CHUPA whEEl 180 + 20 frEE halls mEnthol Extra strong 35 SGL 39 STD SKU Code: 650773 SKU Code: Bestway 765871 Batleys 569039 HARIBO yELLOW bElliEs 36 PACK SKU Code: Bestway 51294 Batleys 353398 shElf 1mx7PLANOGRAM shElf 1 SKUs shElf 1 shElf BESTWAY BATLEYS 1 422985 422985 AERO PEPPERMINT PM £1 105G 578718 578718 CELEBRATIONS LARGE CARTON 420G 210651 210651 CADBURY MILK TRAY 180G 754749 754749 FERRERO ROCHER T24 shElf 2 639374 639374 FERRERO ROCHER T3 shElf shElf 3 2 SKUs shElf 2 BESTWAY BATLEYS 221263 221263 CADBURY DAIRY MILK PM £1 95G shElf 221241 221241 CADBURY FRUIT & NUT PM £1 95G 4 331429 331429 CADBURY CARAMEL PM £1 120G 179915 179915 CADBURY DAIRY MILK OREO PM £1 120G 763789 763789 GALAXY MILK BLOCK PM £1 114G shElf 5 shElf 3 SKUs shElf shElf 3 6 BESTWAY BATLEYS 337102 337102 CADBURY CRUNCHIE STD 403502 403502 CADBURY WISPA STD 874306 874306 CADBURY TWIRL STD shElf 021326 021326 MARS BARS STD SINGLE 51G 7 021315 021315 SNICKERS STANDARD 48G 970079 970079 TWIX ORIGINAL STD shElf 1mx7PLANOGRAM shElf 1 shElf 4 SKUs shElf 4 shElf BESTWAY BATLEYS 2 540021 540021 CADBURY DAIRY MILK STD 331760 331760 CADBURY WHOLENUT 49G 021348 021348 MARS DUO 78.8G 021304 021304 SNICKERS DUO 83.4G shElf 671325 671325 TWIX XTRA 3 shElf 4 shElf 5 SKUs shElf 5 shElf BESTWAY BATLEYS 5 214863 214863 KIT KAT 4 FINGER SGL 000464 000464 KINDER BUENO CHOCOLATE WAFER STD 337652 337652 CADBURY DOUBLE DECKER STD 077992 077992 BOOST GLUCOSE STD shElf 970091 970091 BOUNTY MILK STD 6 926306 926306 MALTESERS BAGS STD 914958 914958 MILKY WAY MAGIC STARS SGL shElf 7 shElf 1mx7PLANOGRAM shElf 1 shElf 6 SKUs shElf 6 shElf BESTWAY BATLEYS 2 765871 765871 HALLS MENTHOL EXtra STRONG STD 765606 765606 HALLS SOOTHERS BLACKCURRANT STICK 498207 498207 MAYNARDS WINE GUMS ROLL 54G 313119 313119 FRUIT PASTILLES TUBE STD shElf 150131 150131 STARBURST ORIGINAL RC SGL 3 423157 423157 SKITTLES STANDARD 55G 948373 948373 M&M PEANUT STD BAG 45G 065863 065863 CRISPY M&M’S STD shElf 4 shElf 7 SKUs shElf shElf 7 5 BESTWAY BATLEYS 054852 054852 POLO MINTS ORIGINAL 212759 212759 TREBOR SOFTMINT SPEARMINT ROLL 212650 212650 TREBOR SOFTMINTS ROLL shElf 212551 212551 TREBOR EXTRA STRONG MINTS STD 6 333752 333752 CADBURYS FUDGE PM STD 333774 333774 FREDDO PM STD 008968 008968 KINDER SURPRISE PINK & BLUE SGL shElf 7 shElf 2mx7PLANOGRAM shElf shElf 1 1 SKUs shElf 1 BESTWAY BATLEYS 129297 129297 AFTER EIGHT mints carton shElf 208297 208297 maltesers box 120G xmas 2 242534 242534 quality street 265G 578718 578718 celebrations large 420G xmas 021005 021005 cadbury roses 400G xmas 431222 431222 cadbury miniature heroes 400G xmas shElf 210651 210651 cadbury MILK tray 180G 3 754749 754749 ferrero rocher T24 639374 639374 ferrero rocher T3 252404 252404 lindor MILK shElf 4 shElf shElf 2 SKUs shElf 2 5 BESTWAY BATLEYS 422985 422985 aero PEPPERMINT PM £1 105G 221263 221263 cadbury dairy MILK PM £1 95G shElf 221241 221241 cadbury fruit & NUT PM £1 95G 6 331429 331429 cadbury caramel PM £1 120G 179915 179915 cadbury dairy MILK oreo PM £1 120G 183101 183101 cadbury dairy MILK daim PM £1 120G 763789 763789 galaxy MILK block PM £1 114G 763811 763811 galaxy caramel block PM £1 135G shElf 7 164968 164968 teasers large block PM £1 100G shElf 2mx7PLANOGRAM shElf shElf 3 SKUs shElf 3 1 BESTWAY BATLEYS 075757 075757 aero PEPPERMINT 2 for PM bar 900562 900562 yorkie MILK std shElf 337102 337102 cadbury Crunchie std 2 403502 403502 cadbury wispa std 780212 780212 wispa GOLD std 874306 874306 cadbury TWIRL std 021326 021326 mars bars std SINGLE 52G shElf 021315 021315 snickers standard 48G 3 970079 970079 twix ORIGINAL std shElf 4 shElf 4 SKUs shElf 4 shElf BESTWAY BATLEYS 5 540021 540021 cadbury dairy MILK std 331760 331760 cadbury WHOLENUT 49G 331726 331726 cadbury fruit & NUT 49G shElf 337508 337508 cadbury FLAKE std 6 015802 015802 ripple std 021348 021348 mars DUO 78.8G 021304 021304 snickers DUO 83.4G 671325 671325 twix xtra 005408 005408 galaxy MILK standard shElf 253870 253870 terry’S chocolate orange 7 334233 334233 minstrels std 972006 972006 malteser teasers bar std shElf 2mx7PLANOGRAM shElf 5 SKUs shElf 5 BESTWAY BATLEYS 214863 214863 KIT KAT 4 FINGER SGL shElf 289721 289721 kit kay chunky cookie 1 407225 407225 rolo 52G 053251 053251 munchies std 000464 000464 kinder BUENO chocolate shElf 428459 428459 kinder BUENO WHITE 337652 337652 cadbury DOUBLE decker std 2 964601 964601 cadbury PICNIC std 077992 077992 boost glucose std 469227 469227 topic std 337256 337256 frys shElf 970091 970091 bounty MILK std 3 499413 499413 bounty dark std 926303 926306 maltesers bags std shElf shElf 4 6 SKUs shElf 6 BESTWAY BATLEYS 765871 765871 HALLS shElf 765606 765606 HALLS soothers 5 765848 765848 bassetts cherry 498207 498207 maynards WINE GUMS 313119 313119 fruit pastilles TUBE std shElf 501927 501927 rowntrees randoms std 6 650849 650849 fruitella strawberry 150131 150131 starburst ORIGINAL sgl 229081 229081 smarties hexatube 423157 423157 skittles standard 948373 948373 m&M PEANUT std bag 45G shElf 065863 065863 crispy M&M’S std 7 469162 469162 milky way 914958 914958 milky way magic 483858 483858 reeses PEANUT BUTTER 916259 916259 daim std shElf 2mx7PLANOGRAM shElf 7 SKUs shElf 7 shElf BESTWAY BATLEYS 1 047820 047820 tic