SERVING PROFESSIONAL FOODSERVICE KITCHEN ESSENTIALS & IMPULSE SNACK SOLUTIONS OVERVIEW OF PRIMELINE’S SALES & MARKETING SUBSIDIARY OF PRIMELINE GROUP Logistics Express VNE Primeline Sales & Marketing is part of Primeline Group which is the largest independent Irish provider of logistics, sales and marketing services to home- SECTIONContents 1 – Primeline Sales & Marketing grown and international brands across the Irish and UK markets Based in Ashbourne Co. Meath and with over 30 years’ experience, we have developed SECTION 2 - Impulse Snacks long term relationships and work with some of the best retailers and foodservice operators on the island of Ireland. SECTION 3 - Beverages SECTION 4 - Ready Meal Solutions SECTION 5 – Kitchen Essentials: Foodservice Solutions for Kitchen Professionals SECTION 6 - Product Listings by Brand 1,000,000 Square feet of 25,000 4,500 200 hi-bay warehousing Deliveries Weekly Retailers Serviced Vehicles 1,000,000 30,000 1,000 Cases Delivered Product SKU’s Employees Weekly SECTION 1 | PRIMELINE SALES & MARKETING Welcome to the Primeline Foodservice Primeline Foodservice Guide Team & Awards At Primeline Foodservice exceptional customer Our Foodservice team have won service is at the heart of what we provide. We believe numerous industry awards for in delivering innovative and dynamic foodservice customer service and were very solutions that will grow our customers’ business. proud to have accepted “Overall Primeline represent some of the planet’s biggest and Supplier of The Year 2019” award home-grown consumer brands in Ireland and we from Compass Group Ireland. are delighted to be able to share our brand partner’s This was achieved by delivering foodservice selection with you today. tailor made solutions for the customers sites based around Sean McNaughten impulse sales, resulting in Daragh Monahan Robert Meegan Primeline Sales & Marketing Managing Director exceptional growth. [email protected] [email protected] (+353) 87 634 2633 (+353) 85 150 2533 Our Values customer testimonials Our partnership with Primeline Over the last year we have worked very closely with has driven and will continue to Primeline on customer supported tastings and pop- drive the upsell opportunity for up stands, to bring fresh and new products to each our business in the foodservice site, whilst highlighting healthy choice options which environment for confectionery supports our client’s health and wellbeing programmes. and other snacking items. The The sales team have been extremely professional, support in terms of category knowledgeable and gone out of their way to engage and information, point of sale speak to our customers when on site, backed up with In Primeline, we recognise that our Values material and professional quality branded merchandise and customised POS, which mean different things to different people sales teams has developed our has led to positive feedback and made the decision to list offering with some remarkable and stock new lines an easy one. This has in turn given a results. Primeline are front continued refresh to our listed product & range and more Ultimately, our values represent all of our combined views and feelings about and centre in our minds when importantly help drive interest, participation and sales the culture we strive for and are continually improving upon; that’s why our developing our offer. across the business. values are not prescriptive but are all encompassing, representing the diverse group of colleagues that work across the Primeline Group. Dermot Connolly Patricia Cusack Senior Category Buying Manager Regional Operations Manager Aramark Northern Europe Compass Group Ireland SECTION 1 | PRIMELINE SALES & MARKETING IMPULSE SNACK IMPULSE SNACK OPPORTUNITY OPPORTUNITY SNACKING THE HEALTHY CHILLED GRAB Set meal times and traditional ways of dining are disappearing, three meals per SNACK DEBATE & GO TREND day is no longer “the norm” and consumers want food whenever and wherever they are. Snacking will grow in importance as consumers look to source food 1. Snackers pay close attention to their • Chilled Food & Beverages remain on at any time or occasion. The breakfast bar on the commute to work or a well- sweet snack consumption, limiting trend for Food to Go. deserved treat after a long day, snacking and on the go dining is here to stay! treats like baked goods and chocolate • Functional foods with health benefits bars to occasions. options are growing in importance. 2. Consumers are making healthier snack • Consumers are looking for more choices choices than ever before. in the chilled section. 3. Parents are serving healthier snacks to • Convenience and availability are key. their kids. SWEET REWARDS 4. Snackers want more conveniently DID YOU KNOW THAT 60% OF ALL packaged snacks. CONSUMER CONFECTIONERY PURCHASES 5. The Irish market has seen an explosion in prepacked healthy snack sales in the ARE MADE ON IMPULSE. last 5 years. GET TO KNOW YOUR CONFECTIONERY CONSUMER The top 3 factors that influence confectionery consumers to make impulse decisions 1. Favourite brand or product 2. Just felt like that kind of product 3. It was in my line of vision SECTION 2 | IMPULSE SNACKS IMPULSE SNACK OPPORTUNITY LOOK ON THE CAFÉ CULTURE LIGHT Coffee is a huge growth driver for SIDE impulse snacking opportunities. Coffee is a huge growth driver for impulse snacking opportunities. ONE IN THREE Irish people now purchase a coffee every day. Customer will seek out good coffee. Visible instore “Grab & Go” snack displays at coffee counters will increase customer spend. *Source UCC commissioned research – Amarach, October 2018, sample size: 1000 Source: Allegra World Coffee Portal Project Café Europe, 2019, sample size: 1000. ©MARS 2021 IMPULSE SNACK OPPORTUNITY MAKING IMPULSE WORK FOR YOU KEY PLANNING FOR PERFECT PLANOGRAMS KNOW YOUR CORE RANGE MARGIN CHAMPIONS CUSTOMER always have availability and constantly audit and routinely to select the correct range premium space for your “Core examine product performance for planograms - Blue Collar Range”- 80% of sales will come on planograms for margin (manufacturing sites) tastes from 20% of your range, this enhancement, know who the top will differ from White Collar 20% is your core range and a competitors are in your displays (office sites). must stock! and what they’re doing. What’s the difference EXAMPLE IMAGE between a poor planogram OF A PERFECT and a Perfect Planogram? PLANNOGRAM Answer = € Profit DISPLAY YOUR CORE RANGE IN PREMIUM SPACE ALWAYS HAVE FULLY STOCKED AND FACED OFF CORRECTLY FEATURE HIGH MARGIN AND IMPULSIVE PRODUCTS INTRODUCE AND ROTATE NPD & SEASONAL PRODUCTS TO KEEP DISPLAYS FRESH & EXCITING FOR CUSTOMERS SECTION 2 | IMPULSE SNACKS IMPULSE SNACK IMPULSE SNACK OPPORTUNITY OPPORTUNITY LOCATION, LOCATION, LOCATION – INCREMENTAL SALES CUSTOMER FLOW Incremental sales are a very important tool for Where you sell is as importantDEFIANT water is 7x filtered. as when you sell. That means no carcinogens, no metals, no arsenic, no mercury, no aluminium, no pesticides, no fluoride, foodservice operators to grow customer spend. no bacteria and no calories. top 4 areas and examples DEFIANT_Double Page Advert.indd 1 21/09/2020 17:05 DELI TILL AREA 8 4 5 DEFIANT water is 7x filtered. That means no carcinogens, no metals, no arsenic, no mercury, no aluminium, no pesticides, no fluoride, 1. Cross merchandise - 2. Linked up selling no bacteria and no calories. Having the right – multibuy offers & SALAD BAR product in the right meal deals. 6 7 place at the right time. SANDWICHES 5 DEFIANT_Double Page Advert.indd 1 21/09/2020 17:05 Place Confectionery Free Capri-Sun fruit 4 displays at your drink with every coffee docks. kid’s Meal. SANDWICHES 3 1 2 BREAKFAST BAR COFFEE COUNTER 3. Seasonal occasions 4. NPD – New Product – Make the most out of Development keeps your calendar and events offering exciting and happening in your area. customer coming back. PRODUCT PLACEMENT • COFFEE COUNTER 1 (Kind Core Range) & 2 (Mars Top 3) New Year healthy For a limited time only start, buy a Kind bar the Malteser chocolate • BREAKFAST BAR 3 (KIND Breakfast Flapjacks) and a bottle of water. bunny is back! • DELI & SANDWICH COUNTER 4 (Mars Top 3) & 5 (Defiant Water Display) • SALAD BAR 6 (KIND Protein Bars) & 7 (Synerchi Kombucha) • TILL AREA 8 (Mars Core Range & Wrigley’s Gum) SECTION 2 | IMPULSE SNACKS IMPULSE SNACK MARS OPPORTUNITY CONFECTIONARY The world we want RIGHT CHOICES, RIGHT TIME! tomorrow starts with how Make the right choices for your day part offering: we do business today morning lunch Breakfast on the go Health Beverage with Lunch 115,000+ 1911 Associates Frank C. Mars made are united and guided by the first candies in The Five Principles of Mars which his Kitchen, spans geographies, languages, Tacoma, Washington. cultures and generations. 80+ countries in operation Global HQ in Mclean VA. afternoon evening FORTUNE Sweet Treats Grab & Go hot snacks 454 Private family-owned SITES World’s Best Workplaces company Timeline of Confectionery Brands Malteser’s UK Core Packs MSI1498_05_Maltesers_Master Logo_CMYK.ai TWIX COMPLEX OFF PACK MARK XX 20.09.16 Xx Xx 10/11/09 09/05/13 Xx UK UK XX Laura Edwards Zeina Hatem Xx [email protected] [email protected] Xx jkr XX jkr Hannah Roberts [email protected] Xx Christie Nelson +442074288000 Xx [email protected] Xx +442074288000 Xx MSI 540 05 IMAGES IN A/W CA/GH MSI 1498 05 MSI1489_05_Master_LogoBall_FLAT.psd NK CYAN MAGENTA YELLOW BLACK 1 SCALE MM: THIS RULER MEASURES 100MM WHEN ARTWORK IS 100% PLEASE NOTE IF VIEWING THIS ARTWORK 0 10 20 30 40 50 60 70 80 90 100 AS A PDF IT MAY NOT BE TO SCALE. THE SCALE OPPOSITE WILL GIVE AN INDICATION $35B+ OF THE REDUCTION The impulse snacking category offers a world of opportunity to your business. The Primeline NET SALES 1923 1930 1933 1937 1940 1967 Foodservice Team are here to offer their expertise, time & energy to provide tailor made solutions to drive incremental sales and margin growth.