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Mars 2015 Brochure.Pdf Welcome 2014 has been a bumper year and here at Mars® Ice Cream we are incredibly proud of our continued focus delivering more fantastic results. Over the past two years Mars® Ice Cream has grown an exceptional 18% and with our plans for the future we are certain to keep this success going! We strive to keep offering consumers the unique taste and experience of the Nations’ Favourite Chocolate Brands in Ice Cream; including Mars®, Snickers®, Maltesers®, Galaxy®, Bounty®, Twix® and M&M’s® and our 2015 initiatives are sure to do just that. We’re launching our 1 in 6 on pack promotion which will give consumers a chance to instantly win more of the delicious Ice Cream they love, driving increased penetration for our brands. We are dedicated to meeting the ever changing needs of consumers and so continue to build and reformulate our portfolio. In 2015 we’re launching an exciting new product on our biggest brand Galaxy®; an Ice Cream Bar designed to offer consumers a more permissible and affordable treat. We’re also bringing out new even tastier recipes for both Twix® and Bounty®. Our aim continues to be to offer you choice within your Ice Cream range; to enable you to service more consumers and to ensure you maximise your season with our continued support and service. We’re committed to Quality Ice Cream Introducing our Ice Cream team We’re the only confectionery company with our own Ice Cream factory. Our core recipes use real milk and cream. Our range is free from artificial additives, preservatives, flavours and colours. We have produced with zero waste to landfill since 2007. By 2015 we will have reduced water waste and fossil fuel use by 25%. We invest over £70m supporting our brands every year. Continuing our growing success; Mars has 4 of the Top 20 introducing more consumers to single bestsellers At Mars® Ice Cream we’ve consistently had 4 of the Top 20 Singles in the UK over our brands the past 20 years;* including the number 1 and number 2 Ice Cream bars. *AC Nielsen Impulse YTD, August 2014. *AC Nielsen, 2014. *AC Nielsen Impulse, 12we 12 July 2014. *AC Nielsen Total Coverage | Total Singles | Value Sales | 3 Yea rs by Week May 2014. *AC Nielsen, Buyer Numbers- Mars and Snickers 2014. Favourite chocolate brands in Ice Cream™ *AC Nielsen Impulse, 12we 12 July 2014. Follow our super 6 tips to boost your Ice Cream sales by 15%* *SIG Total market value sales MAT 52 w/e July 2014. Introducing NEW Mars Ice Cream initiatives for 2015 Rewarding 1 in 6 Mars® Ice Cream consumers with MORE of our Ice Creams. In 2015 we’re giving our consumers a 1 in 6 chance to instantly win more of their favourite Mars® Ice Creams for free. That’s 300,000 free bars up for grabs! This rich offer will encourage customers into your business and is a fantastic way to increase Ice Cream category sales. You can expect to see strong uplifts as the same on pack promotion in chocolate increased ROS by 5%*. This offer will take place across our singles range: Mars® , Snickers®, Maltesers® Teasers®, Bounty® and our multipack Mars® and Snickers®. *AC Nielsen Total Coverage | Total Singles | Value Sales | 3 Years by Week May 2014. * The Number 1 Ice Cream bar CASE COUNT: 1x24 PRODUCT SIZE: 74ml Mars® Ice Cream were the first manufacturer to master the technology to layer hot caramel onto cold Ice Cream and, to this day, Mars® continues to be the No. 1 Ice Cream Bar across the UK with a Mars® Ice Cream consumed every second!** Mars® Brand Ice Cream has grown by a fantastic £3 million over the past 2 years and gained an additional half a million shoppers. CASE COUNT: 1x12 CASE COUNT: 1x12 CASE COUNT: 1x12 PRODUCT SIZE: 4x51ml PRODUCT SIZE: 6x51ml PRODUCT SIZE: 7x51ml 2015 sees a big investment in consumer advertising on the Mars® brand as well as the launch of our Seasonal Edition Mars® Chocolate Core! The classic Mars® Dairy Ice Cream and superior smooth caramel are complemented by an indulgent chocolate core, providing consumers with an exciting new way to enjoy the delicious taste of Mars®. CASE COUNT: 1x12 CASE COUNT: 1x12 CASE COUNT: 1x12 *AC Nielsen Impulse, 12we 12 July 2014. **AC Nielsen, July 2014. PRODUCT SIZE: 10x21.2ml PRODUCT SIZE: 3x21.2ml, PRODUCT SIZE: 6x45ml 3x22.6ml, 3x25ml * CASE COUNT: 1x24 The Number 2 Ice Cream bar PRODUCT SIZE: 72.5ml Snickers® Ice Cream has grown by a THIRD over the last two years! The range famously delivers the satisfying combination of crunchy peanuts, chocolate and real dairy Ice Cream to its fan base. 2014 saw Snickers® mini join its pals; Mars® and Bounty® in our Variety Mix pack. CASE COUNT: 1x12 CASE COUNT: 1x12 CASE COUNT: 1x14 With the launch of a HUGE new advertising campaign and an exciting on pack PRODUCT SIZE: 4x53ml PRODUCT SIZE: 6x53ml PRODUCT SIZE: 7x53ml promotion planned for 2015 we are sure to see another successful year for this ‘must-stock’ brand. CASE COUNT: 1x12 CASE COUNT: 1x12 PRODUCT SIZE: 10x22.6ml PRODUCT SIZE: 3x21.2ml, *AC Nielsen Impulse, 12we 12 July 2014. 3x22.6ml, 3x25ml Our Number 1 Ice Cream stick* Crunchy little Maltesers® pieces floating in Creamy dairy Ice Cream. Over the past 2 years Maltesers® Ice Cream singles have grown 14%.** To leverage the success of our £30m new Maltesers® Teasers® chocolate bar and ® create consistency across the brand we have re-named our Maltesers Ice Cream CASE COUNT: 1x24 to Teasers®. PRODUCT SIZE: 90ml 2015 will see continued investment in the brand with brand new TV advertising and our proud sponsorship of Comic Relief. Proud sponsors of Comic Relief 2015 *AC Nielsen Impulse, 12we July 2014. **AC Nielsen, July 2014. CASE COUNT: 1x28 PRODUCT SIZE: 60ml The Number 2 Chocolate * CASE COUNT: 1x25 brand in the UK PRODUCT SIZE: 88ml The Galaxy® brand is worth over £250m in the UK. Galaxy® Ice Creams are all dipped in our delicious Galaxy® Chocolate and air dried for a smooth, silky and indulgent finish. Adding to our range in 2015 is the brand new Galaxy® Vanilla Ice Cream Bar. Creamy Vanilla Ice Cream covered in our unique Galaxy® Chocolate and priced with an attractive entry price point. This is the ultimate in affordable, branded Ice Cream indulgence. Why not display our three Galaxy® Ice Creams together for great freezer stand out? CASE COUNT: 1x25 PRODUCT SIZE: 94ml *SIG Total Grocery Impulse excl MOL Value sales MAT 52 w/e Oct 2013. The Only branded Coconut CASE COUNT: 1x24 Ice Cream in the UK* PRODUCT SIZE: 66.1ml Give your customers the real taste of paradise with our brand new Bounty® Ice Cream Bar. In 2015, Bounty® Ice Cream moves from stick to bar and an even tastier recipe of smooth coconut dairy ice cream coated in delicious chocolate with crunchy coconut inclusions. CASE COUNT: 1x14 CASE COUNT: 1x12 ® Bounty consistently performs in the Top 20 Singles so don’t miss out on these PRODUCT SIZE: 6x50.1ml PRODUCT SIZE: 3x21.2ml, easy sales. 3x22.6ml, 3x25ml *SIG Total market sales MAT 52w/e Oct 2013. **AC Nielsen Impulse, 12we July 2014. New recipe for our unique CASE COUNT: 1x24 crunchy biscuit Ice Cream! PRODUCT SIZE: 59.5ml Twix® Ice Cream continues to grow with sales up 25% since 2012* For continued success in 2015, we’ve evolved our unique recipe to give your customers an even crunchier Twix® biscuit Ice Cream topped with smooth caramel and encases in a delicious chocolaty coating. It’s our best recipe yet as proven in consumer research where 93%** of consumers wanted CASE COUNT: 1x14 CASE COUNT: 1x12 to buy. PRODUCT SIZE: 4x43.1ml PRODUCT SIZE: 6x43.1ml *AC Nielsen, July 2014. **AC Nielsen RMS data to June 2014. The Worlds Number 1 Chocolate brand* CASE COUNT: 1x24 The perfect combination of crunchy cone, vanilla Ice Cream and Mini PRODUCT SIZE: 110ml M&Ms®; its good fun and a great addition to any singles offering. Fronted by cheeky duo Red and Yellow, M&Ms® are the favourite of adults and children alike, making our M&Ms® cone the perfect leisure solution. In 2015, the brand will be forefront of your customers minds as we introduce the nation to our new character ‘Ms. Brown’ via a large scale media campaign. *AC Share Total Chocolate Euromonitor International 52w/e Oct 2013. We offer the perfect pack for all stores Important product information RRP CASE PRODUCT SINGLES INC. VAT COUNT SIZE IN ML RECOMMENDED RANGE SINGLES MINI 4 PACK 6 PACK 7 PACK Mars Bar £1.49 1 x 24 74 Snickers Bar £1.49 1 x 24 72.5 Maltesers Teasers Stick £1.76 1 x 24 90 Galaxy Vanilla Bar £0.75 1 x 28 60 Galaxy Caramel Stick £1.60 1 x 25 88 Galaxy Almond Stick £1.60 1 x 25 94 Bounty Bar £1.49 1 x 24 66.1 MULTIPLE RETAIL Twix Bar £1.49 1 x 24 59.5 M&M’s Cone £1.65 1 x 24 110 TAKE HOME 4 PACKS CONVENIENCE Mars Bar £2.08 1 x 12 4 x 51 Snickers Bar £2.08 1 x 12 4 x 53 Twix Bar £2.08 1 x 14 4 x 43.1 DISCOUNTERS TAKE HOME 6 PACKS Mars Bar £2.42 1 x 12 6 x 51 Mars Chocolate Core £2.42 1 x 12 6 x 45 FORECOURTS Snickers Bar £2.42 1 x 12 6 x 53 Twix Bar £2.42 1 x 12 6 x 43.1 Bounty Bar £2.42 1 x 14 6 x 50.1 LEISURE TAKE HOME 7 PACKS Mars Bar £2.69 1 x 12 7 x 51 Snickers Bar £2.69 1 x 14 7 x 53 Foodservice MINI Mars Mini £3.49 1 x 12 10 x 25.4 Snickers Mini £3.49 1 x 12 10 x 24.8 independents and Variety Mix Mini £3.49 1 x 12 3 x 21.2, 3 x 22.6, 3 x 20 cash & carry Contact your Mars Account Manager or wholesaler for further information.
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