from candy brands Sweet Inspirations Discover exciting ways to bring the power of MARS Candy Brands to your menu. Frozen Vanilla Chai Frappe made with ® page 13 Sweet Appreciation Explore this collection of sweet inspirations that bring the popularity and convenience of MARS Candy inclusions to your menu. TREAT ME NOW Our well-known and loved brands can add a new appeal that will Studies show that your customers love make your baked goods, specialty drinks, dairy–based treats and to indulge away from home. Get inspired holiday offerings even more attractive. to make the most of every sweet opportunity with our featured concepts. WHY BRING MARS CANDY INCLUSIONS • 52% of consumers say they eat some type 5 IN ON YOUR MENU? of dairy-based treat away from home • 33% of consumers eat a baked dessert5 • 90% of customers say a brand name positively influences their away from home at least occasionally choice of menu items1 • 65% of all consumers say they snack5 • Studies show consumers are willing to pay 10% more for a MARS between meals branded dessert1 • M&M’S® is the #1 Brand with 100% awareness2 • SNICKER’S® is America’s #1 candy bar3 • TWIX® is one of America’s favorite brands and one of the top 5 “most loved” brands among those age 13 to 494

Dessert Pizza Dough Knots made with ® page 11

Harvest Muffins & Streusel Topping made with TWIX® page 14

2 3 COCO-CHOCOLATE CHAI Ice Cream Shakes MADE WITH M&M’S® Popular chai tea latte spiced with the traditional & aromatics of cardamom, cinnamon, ginger and clove, VANILLA MILKSHAKE blended with frosty-cold vanilla ice cream and M&M’S® ® MADE WITH M&M’S Brand Coconut Chocolate Candies for a modern Classic cold-and-creamy real vanilla milkshake twist on a classic drugstore dessert. Served in an old- blended with colorful pieces of chopped M&M’S® fashioned soda glass topped with whipped cream and ® Candies. more M&M’S Brand Coconut Chocolate Candies.

For an over-the-top chocolate milkshake experience, switch to • For eye-catching visual appeal, use chocolate dessert sauce to chocolate ice cream, add whipped cream, a drizzle of chocolate sauce make a spiral design on the interior of the glass before filling. and top with pieces of chocolatey M&M’S® Milk Chocolate Candies. • Menu the trend of decadence in small doses with a mini version hint hint of this milkshake.

STRAWBERRY SHORTCAKE SHAKE OR SUNDAE MADE WITH M&M’S® CARAMEL BANANAS FOSTER SHAKE MADE WITH TWIX® Fresh juicy strawberries, bits of fresh baked Vanilla ice cream and Bananas Foster syrup blended shortbread and colorful bits of crushed

® into an indulgent frosty-cold milkshake swirled M&M’S Chocolate Candies blended into with crushed chunks of TWIX® and fresh banana a frosty-cold vanilla milkshake topped with topped with caramel sauce and even more crushed mounds of whipped cream, fresh strawberries ® ® chunks of TWIX. and M&M’S Chocolate Candies.

• For a signature sundae, layer scoops of ice cream in a sundae dish with strawberries, M&M’S® Candies, crumbled shortcake For a bar menu, add a shot of dark rum to milkshake. biscuits, strawberry topping and whipped cream. • Substitute thawed sliced strawberries for fresh berries in recipe hint hint for quick and easy assembly.

4 5 Ice Cream Shakes Baked Goods & BANANA SPLIT MILKSHAKE COLOR-BURST COCO CRISPY MADE WITH SNICKERS® SQUARES MADE WITH M&M’S® The best split they’ll ever sip. SNICKERS® crushed When two favorites meet, it’s lip-smackin’, pieces, fresh bananas, and smooth vanilla ice cream finger-lickin’ goodness. M&M’S® Brand Milk are blended together and poured into a tall parfait Chocolate Candies are loaded throughout a glass with decadent swirls of caramel. Topped the yummy, crispy cocoa marshmallow treat for a old-fashioned way with whipped cream and banana handheld dessert patrons are sure to remember. slices, and don’t forget more crushed SNICKERS®. To take the fun factor even higher, serve with chocolate dipping sauce. • Serve in shot glasses or small espresso cups for a quick and elegant treat—perfect as part of a dessert flight. • The squares can also be made with plain crispy rice cereal. • May garnish with a maraschino cherry instead of banana slices. hint • The squares are best if served the same day as prepared; however, hint they may be held up to 2 days if completely covered and sealed.

TOASTED MARSHMALLOW MILKSHAKE MADE WITH SNICKERS® Icy-cold vanilla milkshake swirled with gooey bits of toasted marshmallow cream and chunks of crushed SNICKERS® topped with toasted marshmallows and even more chopped chunks of SNICKERS®.

For a SNICKERS® Toasted Marshmallow Sundae, scoop ice cream in sundae dish with a signature topping comprised of equal parts marshmallow cream and hot fudge sauce heated briefly in microwave to melt. Serve topped with crushed hint SNICKERS® and a toasted marshmallow.

6 7 NEW YORK APPLE PIE BY THE ® Baked Goods SLICE MADE WITH TWIX Fold over and chow down just like a true New Yorker! This dessert pizza looks just like its savory ® STICKY ROLLS MADE WITH SNICKERS pizzeria counterpart but is sweet. A soft The one they’ll love to be stuck on. Soft pizza and yeasty pizza crust with tender cinnamon dough is layered with a heavenly blend of apples, chopped TWIX® with crisp cookie and butter, cinnamon, and lots of crushed ribbons of caramel, topped with a brown sugar SNICKERS® packed with chocolate, caramel streusel topping and cream cheese icing that and roasted . Rolled up and cut into looks just like melted cheese! individual-size rolls to serve fresh from the oven ® ® • Menu SNICKER’S New York Apple Pie by the Slice by substituting topped with caramel icing and crushed SNICKERS. 4 ounces of chopped SNICKER’S® bar for TWIX® menu variation. • Serve whole dessert pizza for shareable offering or sell by the slice. • For extra lip-smackin’ goodness, brush rolls with melted butter hint immediately after removing from the oven. hint • May substitute MILKY WAY® Bar or TWIX® Caramel Cookie Bar. FUJI APPLE CARAMEL BARS MADE WITH TWIX® CHOCOLATE BREAD PUDDING Delicious bar cookies layered with crisp-sweet ® MADE WITH SNICKERS sliced Fuji apples tossed in cinnamon and layered Piping hot, delectable chocolate bread pudding over a toasted pecan-oatcrumb crust topped with with layers of melted SNICKERS®, served warm caramel crème, crushed TWIX® and brown sugar-oat and topped with a scoop of vanilla ice cream crumb topping. a drizzle of caramel and chocolate sauce and

® • Great for grab and go breakfast, midmorning snack, catered box crushed SNICKERS. lunches or as an afternoon or late night snack. • For a plated dessert, feature a Fuji Apple Caramel Bar topped with Offer as a festive seasonal/wintertime LTO a scoop of cinnamon ice cream garnished with caramel sauce and with lots of mainstream menu appeal. hint crushed TWIX®. hint

8 129 CHOCOLATE MOLTEN CAKE MADE WITH ® Baked Goods SNICKERS BUTTER SQUARED™ Indulge in moist chocolate cake with a melted chocolate center topped with vanilla ice cream, salted caramel sauce and crushed MINI SEMI-SWEET CHOCOLATE chunks of SNICKERS® Peanut Butter Squared™. PUDDING TART MADE WITH M&M’S® Sophistication never had so much fun. Lightly sweet graham cracker crumbs are combined with butter CHEESECAKE MADE WITH SNICKERS® and sugar to create a crunchy crust, then topped PEANUT BUTTER SQUARED™ with light and creamy chocolate pudding, a generous A rich New York-style cheesecake with graham cracker crust sprinkling of M&M’S® Mini Semi-Sweet Chocolate topped with hot fudge, chunks of chopped SNICKERS® Peanut Candies and a dollop of refreshing crème fraîche ® Butter Squared™ Bar and a dollop of whipped cream topped with sweetened with whipped cream and vanilla. ® ® even more SNICKERS Peanut Butter Squared™.

Prepared whipped topping may be substituted for crème fraîche. hint DESSERT PIZZA KNOTS ® CRUNCH BROWNIE BARS MADE WITH SNICKERS

MADE WITH M&M’S® For this indulgent pizzeria dessert, tie strips of pizza dough into knots and bake. Indulgent layered brownie bar with lots of crunch appeal starts Brush hot-from-the-oven pizza knots with a with a rich chocolate brownie base, then adds layers of gooey

® blend of melted butter and brown sugar and marshmallow crème and colorful pieces of M&M’S Peanut top with a drizzle of chocolate glaze and Chocolate Candies finished with a blend of melted chocolate crushed pieces of chopped SNICKERS®s . chips, peanut butter and crispy rice cereal topped with more M&M’S® Peanut Chocolate Candies.

PIZZA MADE WITH SNICKERS® A thawed pizza dough shell topped with sweet cream cheese spread and crushed SNICKERS® Bar, then baked until lightly browned. Drizzled with chocolate and caramel sauce.

10 11 Desserts made with ® Chocolate Specialty Drinks

CINNAMON MOLTEN CAKE MADE ICED CAFÉ MOCHA COOKIE WITH DOVE® DARK CHOCOLATE CRUMBLE MADE WITH TWIX® A cinnamon cake filled with a decadent cinnamon cream, topped Espresso, chocolate syrup and milk served over ice with a scoop of vanilla ice cream, a drizzle of hot fudge and topped with whipped cream, chocolate drizzle and crushed chunks of silky smooth DOVE® Dark Chocolate. crushed pieces of TWIX®.

CHEESECAKE WITH STRAWBERRIES MADE CARAMEL HAZELNUT DREAM WITH DOVE® DARK CHOCOLATE MADE WITH TWIX® Indulge in our rich New York-style cheesecake with graham cracker Espresso, (steamed) milk, caramel flavored syrup and crust topped with strawberry slices, a dollop of whipped cream and hazelnut flavored syrup topped with whipped cream pieces of silky smooth DOVE® Dark Chocolate. and crushed bits of TWIX®. Serve hot, iced or frozen.

SALTED CARAMEL SKILLET COOKIE MADE FROZEN VANILLA CHAI FRAPPE WITH DOVE® DARK CHOCOLATE MADE WITH TWIX® Oven-baked chocolate chip cookie topped with a scoop of Chai tea, vanilla syrup, milk and ice blended frosty vanilla ice cream, salted caramel sauce and crushed chunks of cold and creamy topped with whipped cream, a DOVE® Dark Chocolate. drizzle of caramel and crushed bits of TWIX®.

12 13 CARAMEL CRUNCH BLONDIES MADE ® Holiday Menu Ideas WITH TWIX CARAMEL COOKIE Add chopped TWIX® Caramel Cookie to blondie bar dough and bake. Top hot-from-the-oven HOLIDAY DONUTS MADE bars with additional pieces of crunchy TWIX® WITH M&M’S® MINIS® and a zigzag drizzle of hot caramel. Dip glazed donuts in chocolate glaze and top with festive red and green holiday M&M’S®

® MINIS Milk Chocolate Candies. HOT CHOCOLATE WITH CARAMEL COOKIE CRUMBLE MADE WITH TWIX® Rich, creamy hot chocolate topped with whipped HARVEST MUFFINS WITH STREUSEL cream, chocolate drizzle and crushed bits of TWIX®. TOPPING MADE WITH TWIX® Portion apple muffin batter in parchment lined tins, top with streusel crumb topping and chopped PUMPKIN SPICE CARAMEL CRUNCH ® TWIX , bake until golden and finish with a drizzle of LATTE MADE WITH TWIX® caramel icing. Espresso, (steamed) milk and pumpkin spice flavored syrup topped with whipped cream, a drizzle of caramel sauce and crushed bits of TWIX®. PEANUT BUTTER CHOCOLATE CHUNK BROWNIES MADE WITH SNICKERS® PEANUT BUTTER SQUARED™ Welcome fall with these chunky-rich peanut butter and chocolate brownies; add chopped SNICKERS® Peanut Butter Squared™ Bar to prepared brownie batter and bake. For added wow appeal, top with peanut butter icing and chopped SNICKERS® Peanut Butter Squared™ Bar.

14 15 Product Offerings

MANF. CODE DOT CODE PRODUCT DESCRIPTION Bulk Products 25 lb. M&M’S® Brand 03131 359491 Milk Chocolate Mini Baking Bits 18231 359489 25 lb. M&M’S® Candies 18232 557438 25 lb. M&M’S® Peanut Candies Chopped Products M350-100 359478 2/ 5 lb. M&M’S® Chopped S461-100 428388 2/5 lb. Snickers® Chopped T536-100 430481 2/5 lb. Twix® Chopped S468-100 N/A 2/5 lb. Snickers® Peanut Butter Chopped Packaged Products 2/4 lb. M&M’s® Brand 10168 502085 Milk Chocolate Mini Baking Bits 2/4 lb. M&M’S® Brand 50080 502084 Chopped Pieces Baking Bits

Looking for additional menu ideas specific to your operation? MARS Culinary Support will gladly assist you with customized recipe concept development. For more information and to access MARS Brands candy logos visit MarsFoodServices.com or call 1-800-432-2331.

1 MARS Dessert Study, 2012

2 IRI Data Last 12 Weeks ending 5/20/12

3 IRI Data Last 12 Weeks ending 5/20/12

4 Beacon Ad & Brand 2012 ®/™ Trademarks ©Mars, Incorporated 2014 FS69923 5 Mintel Sweet Bakery Trends: September 2013

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