Extending the Product Life Cycle Through Repositioning
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Kraft Foods Inc(Kft)
KRAFT FOODS INC (KFT) 10-K Annual report pursuant to section 13 and 15(d) Filed on 02/28/2011 Filed Period 12/31/2010 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 (Mark one) FORM 10-K [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2010 OR [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER 1-16483 Kraft Foods Inc. (Exact name of registrant as specified in its charter) Virginia 52-2284372 (State or other jurisdiction of incorporation or organization) (I.R.S. Employer Identification No.) Three Lakes Drive, Northfield, Illinois 60093-2753 (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code: 847-646-2000 Securities registered pursuant to Section 12(b) of the Act: Title of each class Name of each exchange on which registered Class A Common Stock, no par value New York Stock Exchange Securities registered pursuant to Section 12(g) of the Act: None Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes x No ¨ Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ¨ No x Note: Checking the box above will not relieve any registrant required to file reports pursuant to Section 13 or 15(d) of the Exchange Act from their obligations under those Sections. -
1999 Annual Report
CORE Metadata, citation and similar papers at core.ac.uk Provided by Diposit Digital de Documents de la UAB Annual Report and Form 20-F 1999 Contents Page Strategy Statement 1 Corporate Highlights 2 Financial Highlights 3 1 Business Review 1999 5 2 Description of Business 23 3 Operating and Financial Review 33 4 Report of the Directors 57 5 Financial Record 77 6 Financial Statements 83 7 Shareholder Information 131 Glossary 141 Cross reference to Form 20-F 142 Index 144 The images used within this Annual Report and Form 20-F are taken from advertising campaigns and websites which promote our brands worldwide. They demonstrate how we communicate the appeal of our brands in a wide range of markets. “Sunkist” is a registered trademark of Sunkist Growers, Inc. This is the Annual Report and Form 20-F of Cadbury Schweppes public limited company for the year ended 2 January 2000. It contains the annual report and accounts in accordance with UK generally accepted accounting principles and regulations and incorporates the annual report on Form 20-F for the Securities and Exchange Commission in the US. A Summary Financial Statement for the year ended 2 January 2000 has been sent to all shareholders who have not elected to receive this Annual Report and Form 20-F. The Annual General Meeting will be held on Thursday, 4 May 2000. The Notice of Meeting, details of the business to be transacted and arrangements for the Meeting are contained in the separate Annual General Meeting booklet sent to all shareholders. The Company undertook a two for one share split in May 1999. -
Kosher Nosh Guide Summer 2020
k Kosher Nosh Guide Summer 2020 For the latest information check www.isitkosher.uk CONTENTS 5 USING THE PRODUCT LISTINGS 5 EXPLANATION OF KASHRUT SYMBOLS 5 PROBLEMATIC E NUMBERS 6 BISCUITS 6 BREAD 7 CHOCOLATE & SWEET SPREADS 7 CONFECTIONERY 18 CRACKERS, RICE & CORN CAKES 18 CRISPS & SNACKS 20 DESSERTS 21 ENERGY & PROTEIN SNACKS 22 ENERGY DRINKS 23 FRUIT SNACKS 24 HOT CHOCOLATE & MALTED DRINKS 24 ICE CREAM CONES & WAFERS 25 ICE CREAMS, LOLLIES & SORBET 29 MILK SHAKES & MIXES 30 NUTS & SEEDS 31 PEANUT BUTTER & MARMITE 31 POPCORN 31 SNACK BARS 34 SOFT DRINKS 42 SUGAR FREE CONFECTIONERY 43 SYRUPS & TOPPINGS 43 YOGHURT DRINKS 44 YOGHURTS & DAIRY DESSERTS The information in this guide is only applicable to products made for the UK market. All details are correct at the time of going to press but are subject to change. For the latest information check www.isitkosher.uk. Sign up for email alerts and updates on www.kosher.org.uk or join Facebook KLBD Kosher Direct. No assumptions should be made about the kosher status of products not listed, even if others in the range are approved or certified. It is preferable, whenever possible, to buy products made under Rabbinical supervision. WARNING: The designation ‘Parev’ does not guarantee that a product is suitable for those with dairy or lactose intolerance. WARNING: The ‘Nut Free’ symbol is displayed next to a product based on information from manufacturers. The KLBD takes no responsibility for this designation. You are advised to check the allergen information on each product. k GUESS WHAT'S IN YOUR FOOD k USING THE PRODUCT LISTINGS Hi Noshers! PRODUCTS WHICH ARE KLBD CERTIFIED Even in these difficult times, and perhaps now more than ever, Like many kashrut authorities around the world, the KLBD uses the American we need our Nosh! kosher logo system. -
Analysis of Cadbury
JOURNAL OF CRITICAL REVIEWS ISSN- 2394-5125 VOL 7, ISSUE 14, 2020 Brand Management: Analysis of Cadbury Rinoy Babu ManakkalethuResearch Scholar Department of Commerce Sree Narayana Guru College, K.K. Chavadi, P.O., Coimbatore Dr.D.MahilaVasanthiThangam Associate Professor of Commerce Karunya Institute of Technology and Sciences Coimbatore-114 Abstract This study is conceptual in nature, covers a detailed description and analysis of the Brand Elements, Brand Loyalty, Brand Architecture, Positioning, repositioning, Brand Image, Brand Awareness etc. The objective of this research was to breakdown and analyses the strategic brand management process of Cadbury, a subsidiary of Mondelez International. As we all know, Cadbury is a brand that enjoys much Brand Equity owing to its high Brand Awareness, Brand Loyalty, and perceived quality. The Brand Elements of Cadbury has played a major role in its branding over the years. It is because of the high popularity of the brand elements of Cadbury that even after its acquisition by Mondelez International, they have not altered the name or any other aspect of the Brand Elements. In this project, we analyse various dimensions of the strategic brand management process of Cadbury. Also tried to analyse the Brand Image and Awareness for Cadbury. Various Frameworks and examples have been applied for this study. Introduction Cadbury, formerly known as Cadbury’s and Cadbury Schweppes, is a British multinational confectionery company wholly owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mars. Cadbury is internationally headquartered in Uxbridge, West London, and operates in more than 50 countries worldwide. -
Launching a New Product Into a Developed Market
Launching a New Product into a Developed Market Although some brands enjoy a rich A research and development team was heritage, the key need in a busy and then asked to develop a number of developed market sector is innovation, product recipes which addressed the not just of existing brands but also in needs expressed by consumers. the development of completely new Not all products successfully emerge brands. Brand-led innovation is a vital from the product development phase. component in the growth of this market Research and development involves Introduction as it enables organisations to build combining various ingredients to competitive advantage. Over recent Established markets generate intense competition during which new and develop potential new products. years, competitors in the chocolate innovative marketing strategies are required and new and existing Considerable development time was market have made significant products are developed. spent on Fuse, carefully engineering investments in new product As a market develops, consumers become more experienced and the ingredients in order to deliver the development. Indeed, over 15% of discerning and look for more benefits from the products they choose. right balance of chocolate, food volume sales in the last ten years have Although some organisations' products may appear unchanged at this elements and texture. More than 250 been generated by new products. For developed stage of a market, the more successful businesses re-work ingredients were tried and tested in Cadbury, this figure is even higher, at existing brands and continue to develop new ones to meet changing various combinations before the recipe 20%, with new brand launches such as consumer needs. -
Coffee Shop & Delicatessen Brochure
2015/2016 Coffee Shop & Delicatessen Brochure www.musgravemarketplace.ie ? Introducing our Coffee Shop & Delicatessen Range Welcome to our 2015 Musgrave MarketPlace Coffee Shop & Delicatessen Brochure. Our commitment to be first for value, first for choice and first for service will ensure that your business needs will always be fulfilled by shopping with Musgrave Marketplace. This brochure showcases our exciting range for our Coffee Shop & Delicatessen customers. From our fresh food products to our pastry products and ranges of crockery, cutlery and extensive non-food range, this brochure has everything your coffee shop needs all under one roof. Our exclusive range of own brand products included in the brochure ensure that you will save costs while still providing your customers with products of the highest quality. Our Musgrave Excellence range has been developed GLUTEN FREE by an independent panel of industry leading chefs to guarantee that the highest standard of product is always achieved. All own brand products are conveniently tagged with our “Switch & Save” icon. We strive to be an industry leader in providing our customers with the latest products and are always looking for new and interesting concepts. Look out for the latest additions to our range which are tagged with the “I’m New Buy Me” icons. We also stock an extensive and popular Free From Range which includes our award winning Gluten Free products. So please discover our range and visit your local MarketPlace site where we will be delighted to help you in any way we can. Please see accompanying price list for all up to date prices. -
Hello. Come and Get a Real Taste of Cadbury
Hello. Come and get a real taste of Cadbury. Who we are, why we’re different and what we’re doing to achieve our vision of being not just the biggest but also the best confectionery company in the world. Where to start? Well, we create chocolate, gum and candy brands people love – brands like Cadbury Dairy Milk, Trident and Halls. So, let’s start there… Did you know? 3 60 200 35,000 50,000 millions We make and sell three We operate in over Every day, millions kinds of confectionery: 60 countries and sell We’re nearly 200 We work with around 35,000 We employ around of people around the chocolate, gum and candy nearly everywhere years young direct and indirect suppliers 50,000 people world enjoy our brands chocolatedelicious brands We love chocolate. It’s been a big part of our lives since our earliest days. When John Cadbury started his business way back in 1824, did he realise he was laying the foundations for one of the world’s great chocolate companies? We don’t know for sure. But what we do know is that today, for many people around the world, only Cadbury chocolate will do. A glass and a half hero Cadbury Dairy Milk is at the heart of our success. Loved by millions of people in over 30 countries around the world, it generates around £500 million of sales each year. And no matter where in the world Cadbury Dairy Milk is enjoyed, there’s always a glass and a half of fresh, natural milk in every half pound. -
The Cadbury Foundation Donates €56000 to Support
23rd October 2017: The Cadbury Foundation donates €56,000 to support Aware’s ‘Beat the Blues’ initiative The Cadbury Foundation, which has been in operation for over 80 years, has donated €56,000 to Irish mental health organisation and Cadbury Ireland charity partner, Aware, to support their ‘Beat the Blues’ initiative for secondary schools. A positive mental health programme, Beat the Blues is aimed at senior cycle students throughout Ireland. Delivered over two class periods, the programme is designed to teach students about mental health and equip them with the tools to deal with life’s challenges. Speaking about The Cadbury Foundation donation to Aware, Eoin Kellett, Managing Director at Mondelez Ireland said: “The whole team at Cadbury Ireland is very proud of our association with Aware and all of the positive work they do around mental health in Ireland. The ‘Beat the Blues’ programme is one of many great initiatives that Aware implements every year. It is so important to educate younger generations about the early signs of mental health issues and to equip them with the knowledge they need to care for their mental health. All too often, we hear of tragic circumstances arising from young people suffering with mental health issues. This programme opens the door for young people to talk about mental health and we are honoured to support such an important initiative.” To mark the donation, Eoin Kellett, Gerry O’Brien, Head of Fundraising at Aware, and Dublin football legend and Aware ambassador, Bernard Brogan, paid a visit to Larkin Community College, Cathal Brugha Street, Dublin 1, to join Bernard’s fellow Dublin teammate and Aware mental health trainer, Kevin McManamon, where he was delivering a ‘Beat The Blues’ talk to the school’s students. -
Brummies Have Spoken Loudly and Opt for Wispa in Battle of Cadbury
Brummies have spoken loudly and opt for Wispa in battle of Cadbury Heroes at Christmas • Survey finds Wispa is Birmingham’s Hero of Cadbury Heroes • The Hazel Whirl is the Rose of all Roses, with Hazel in Caramel also scoring highly • Almost two-thirds of Birmingham adults believe Christmas isn’t complete without chocolate To mark 20 years since Cadbury’s Heroes hit our store selves and entered our annual Christmas gifting traditions, Mondelēz International, maker of the some of the UK’s best loved brands including Cadbury, Oreo and Maynards Bassets, has revealed the official consumer rankings of Cadbury Heroes and Roses, as decided by the Birmingham public. Mondelēz International worked with YouGov to ask Brits to pick their favourite from a box of Cadbury Heroes and Cadbury Roses, with the results sure to spark a debate. In what many may consider a surprise result, Wispa proved to be Birmingham’s favourite selection from a box of Cadbury Heroes, taking the top spot and a place in the city’s heart (and belly). Despite its place in British and Birmingham culture, the UK’s favourite chocolate1, Cadbury Dairy Milk, had to settle for second place in the official rankings, pushing Cadbury Dairy Milk Caramel in to third place. Eclairs are the last to be eaten and last in the standings, however it’s a close call between all options, including more recent addition additions, Dinky Decker and Creme Egg Twisted. Tastes appear to vary across the country, with the UK as a whole plumping for Crunchie and Twirl as their top Heroes of choice, with Birmingham’s favourite coming in fourth place nationally. -
Bringing the World Moments Of
BRINGING THE WORLD MOMENTS OF ANNUAL REPORT AND FORM 20-F 2001 Contents Page 1 Business Review 2001 1 2 Description of Business 29 3 Operating and Financial Review 39 4 Report of the Directors 59 5 Financial Record 79 6 Financial Statements 87 7 Shareholder Information 141 Glossary 159 Cross reference to Form 20-F 160 Index 162 This is the Annual Report and Form 20-F of Cadbury Schweppes public limited company for the year ended 30 December 2001. It contains the annual report and accounts in accordance with UK generally accepted accounting principles and regulations and, together with the Form 20-F to be filed in April 2002 with the US Securities and Exchange Commission, incorporates the annual report on Form 20-F for the US Securities and Exchange Commission. A Summary Financial Statement for the year ended 30 December 2001 has been sent to all shareholders who have not elected to receive this Annual Report and Form 20-F. The Annual General Meeting will be held on Thursday, 9 May 2002. The Notice of Meeting, details of the business to be transacted and arrangements for the Meeting are contained in the separate Annual General Meeting booklet sent to all shareholders. 1 Business Review 2001 Group Strategy Statement 2 This is Cadbury Schweppes! 4 Corporate and Financial Highlights 6 Moments of Delight – Confectionery 8 1 Chairman’s Statement 10 Moments of Delight – Beverages 12 Chief Executive Officer’s Review 14 A Snapshot of our Industry 20 Chief Operating Officer’s Review 22 Corporate and Social Responsibility 26 Contents Inside Front Cover Glossary 159 Cross reference to Form 20-F 160 Index 162 Annual Report and Form 20-F 2001 Cadbury Schweppes 1 WE ARE passionate ABOUT TO CREATE BRANDS BRANDS THAT BRING THE delight AND A SPLASH 2 Cadbury Schweppes Annual Report and Form 20-F 2001 WORKING TOGETHER THAT PEOPLE love. -
Integrated Pollution Prevention and Control Licensing
Integrated Pollution Prevention and Control Licensing Application Form For inspection purposes only. Consent of copyright owner required for any other use. o EPA Reg. N : (Office use only) This document does not purport to be and should not be considered a legal interpretation of the provisions and requirements of the EPA Acts 1992 and 2003. Environmental Protection Agency P.O. Box 3000, Johnstown Castle Estate, Co. Wexford Telephone : 053-60600 Fax : 053-60699 06160 Cadbury IPPC licence application Revision 1.doc EPA Export 25-07-2013:20:50:34 IPPC Application Form Environmental Protection Agency Application for an Integrated Pollution Prevention and Control Licence Environmental Protection Agency Acts, 1992 and 2003. CONTENTS INTRODUCTION 3 CHECK LIST FOR ARTICLE 10 COMPLIANCE 4 SECTION A NON-TECHNICAL SUMMARY 10 SECTION B GENERAL 15 SECTION C MANAGEMENT OF THE INSTALLATION 22 SECTION D INFRASTRUCTURE & OPERATION 23 SECTION E EMISSIONS 25 SECTION F CONTROL & MONITORING 29 SECTION G RESOURCE USE AND ENERGY EFFICIENCY 33 For inspection purposes only. Consent of copyright owner required for any other use. SECTION H MATERIALS HANDLING 34 SECTION I EXISTING ENVIRONMENT & IMPACT OF THE ACTIVITY 37 SECTION J ACCIDENT PREVENTION & EMERGENCY RESPONSE 44 SECTION K REMEDIATION, DECOMMISSIONING, RESTORATION & AFTERCARE 45 SECTION L STATUTORY REQUIREMENTS 46 SECTION M DECLARATION 48 06160 Cadbury IPPC licence application Revision 1.doc Contents EPA Export 25-07-2013:20:50:34 IPPC Application Form INTRODUCTION A valid application must contain the information prescribed in the Environmental Protection Agency (Licensing) Regulations, 1994 to 2004. The applicant is strongly advised to read the Application Guidance Notes for Integrated Pollution Prevention and Control Licensing, available from the EPA. -
Top Sellers Retail Planograms
Improve your sales Market insight Market Trends Must stocks New products Increase your footfall Top sellers Retail planograms www.bestway.co.uk www.batleys.co.uk MARKET INSIGHT Premium is driving value growth in Everyday Enjoyment is still the chocolate within the total market. Ensure biggest driver in confectionery. your range offers trade up across block The must stock products are Cadbury Twirl, and singles, for example Lindt Kinder Surprise, Snickers capitalise on the growing protein trend 26% of confectionery is with 1 in 10 shoppers having consumed bought on impulse a protein bar in the last 3 months (Source: Mars Confectionery July 2017) (Source: HIM CTP Tracker 2016) EnsurE you’vE got a corE rangE of Ensure your range offers mars and products in diffErEnt pack formats snickers protein bars to capitalisE on impulsE purchasEs in your storE Growth in sharing occasions is less about social gatherings but Shoppers are spending more on sugar more about informal and everyday with sugar bags being the key driver. consumption. Treat is growing +9% (Source: Kantar Worldpanel 26.03.17, IRI One System Total IC 27.03.17) (Source: Kantar Worldpanel In Home Occasions, Sept 2016) MARKET INSIGHT Shoppers are looking for value for chocolate blocks and sharing bags money, so it is vital you stock price are seen by shoppers as allowable and inexpensive ways of consuming marked packs, sharing bags and confectionery. Ensure that these formats multipacks prominently in your store are available on the main fixture. Ensure you stock a balanced range of confectionery between chocolate and sugar. 60% of your sales value comes from the Must Stock range so make sure you stock up the Must Stock lines Capitalise on NPD within growing segments to encourage trial, keep shoppers interested and to encourage shoppers to trade up MUST STOCK LINES These are the ‘Must Stock’ lines which customers expect to see in a convenience store.