DOCSLIB.ORG

DESCRIPTION of the ADVERTISEMENT This Advertisement Is Set in an Urban American Scene in Which Almost Every Person Is of African- American Origin

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
DESCRIPTION of the ADVERTISEMENT This Advertisement Is Set in an Urban American Scene in Which Almost Every Person Is of African- American Origin 1. Complaint reference number 155/05 2. Advertiser Cadbury Schweppes Pty Ltd (Boost chocolate bar) 3. Product Food 4. Type of advertisement TV 5. Nature of complaint Discrimination or vilification Race – section 2.1 6. Date of determination Tuesday, 14 June 2005 7. DETERMINATION Dismissed DESCRIPTION OF THE ADVERTISEMENT This advertisement is set in an urban American scene in which almost every person is of African- American origin. The advertisement focuses on one particular character walking down a street dressed in purple flares and large platform shoes. The man has a large “Afro” hairstyle. Other African-Americans look on as he walks down the street and towards a barber shop. The next scene shows a barber who is working his way through a long line of customers with “Afro” hairstyles. The barber is shown to close the shop and eat a Cadbury’s Boost bar whilst taking a break. The voiceover then describes the chocolate bar as “Smooth chocolate flavoured centre, an explosion of biscuit pieces, lashings of caramel, covered in Cadbury dairy milk, milk chocolate”. The man in the purple suit (sporting a very large ‘afro’ hairstyle) is shown to approach the barber for a haircut. The advertisement ends with a scene which shows a man of Scottish origin set in presumably the Scottish highlands, he is wearing traditional Scottish dress, the man tosses a Boost bar as if it were the size of a large log of timber, at the same time he says an emphasised “Boost”. THE COMPLAINT Comments which the complainant/s made regarding this advertisement included the following: “.. I find the connection between black people and ‘smooth chocolate’ to be absolutely offensive. This is dumb advertising at best – and is basically referring to the people in the advertisement as ‘smooth chocolate’ – a reference that can only be to their skin colour .” THE ADVERTISER’S RESPONSE Comments which the advertiser made in response to the complaint/s regarding this advertisement included the following: “The words “smooth chocolate” are clearly the first 2 words of a full product description being “smooth chocolate flavoured centre, an explosion of biscuit pieces, lashings of caramel covered in Cadbury dairy-milk chocolate.” “… is further supported by the fact that the voice over has been specifically timed to coincide with the introduction of the product to the screen.” “We strongly disagree with the assertion that the reference to “smooth chocolate” in the advertisement has any connection with race or ethnicity. The words “smooth chocolate” are clearly part of a full product description and we are disappointed that one of our customers would think otherwise.” THE DETERMINATION The Advertising Standards Board (“Board”) considered whether this advertisement breaches section 2 of the Advertiser Code of Ethics (the “Code”). The Board considered that the use of the word “smooth chocolate” was in reference to the chocolate bar that it was promoting. The Board did not consider the advertisement to vilify the main character in this advertisement or to present any character in the advertisement in a demeaning or derogatory way. The Board found that the depiction did not contravene the provisions of the Code relating to the portrayal of people (race). Further finding that the advertisement did not breach the Code on any other grounds, the Board dismissed the complaint. .
Load more

Recommended publications
  • Extending the Product Life Cycle Through Repositioning
    CADBURY V-5 9/8/05 1:38 PM Page 1 Extending the Product Life cycle through Repositioning Overview This study looks: ! The Cadbury Snack range ! The product life cycle ! Repositioning as a strategy for maturity introduction Cadbury Ireland is a subsidiary of Cadbury-Schweppes plc, a global leader in the manufacture of confectionery and beverage products. Cadbury Ireland was set up in 1932 and The Product today has three production plants, in Coolock and Dun Life Cycle concept Laoghaire in Dublin and Rathmore, Co. Kerry. More than 200 products are exported from Ireland to 30 countries The product life cycle model helps marketers identify the ! around the world, contributing over 110m to Irish trade. different stages that the sales and profits of a product go The distinctive taste of Cadbury Ireland’s products is due through during the course of its lifetime. There are five to the use of local ingredients and the company is one of stages to the product life cycle: introduction, growth, the largest users of indigenous Irish materials. maturity, saturation and decline. Cadbury Snack The Product Life Cycle Model The Cadbury Snack range was launched in the 1950s in SALES Ireland. The range consists of three main products: ! Snack Wafer in distinctive pink packaging ! Snack Shortcake in distinctive yellow packaging ! Snack Sandwich in distinctive purple packaging Introduction Growth Maturity Saturation Decline TIME The Snack range is the third biggest confectionery brand 1. Introduction: Sales are slow as the product is not yet in Ireland accounting for over !22m of Cadbury retail known. Costs are high due to heavy marketing spend to sales.
    [Show full text]
  • Kosher Nosh Guide Summer 2020
    k Kosher Nosh Guide Summer 2020 For the latest information check www.isitkosher.uk CONTENTS 5 USING THE PRODUCT LISTINGS 5 EXPLANATION OF KASHRUT SYMBOLS 5 PROBLEMATIC E NUMBERS 6 BISCUITS 6 BREAD 7 CHOCOLATE & SWEET SPREADS 7 CONFECTIONERY 18 CRACKERS, RICE & CORN CAKES 18 CRISPS & SNACKS 20 DESSERTS 21 ENERGY & PROTEIN SNACKS 22 ENERGY DRINKS 23 FRUIT SNACKS 24 HOT CHOCOLATE & MALTED DRINKS 24 ICE CREAM CONES & WAFERS 25 ICE CREAMS, LOLLIES & SORBET 29 MILK SHAKES & MIXES 30 NUTS & SEEDS 31 PEANUT BUTTER & MARMITE 31 POPCORN 31 SNACK BARS 34 SOFT DRINKS 42 SUGAR FREE CONFECTIONERY 43 SYRUPS & TOPPINGS 43 YOGHURT DRINKS 44 YOGHURTS & DAIRY DESSERTS The information in this guide is only applicable to products made for the UK market. All details are correct at the time of going to press but are subject to change. For the latest information check www.isitkosher.uk. Sign up for email alerts and updates on www.kosher.org.uk or join Facebook KLBD Kosher Direct. No assumptions should be made about the kosher status of products not listed, even if others in the range are approved or certified. It is preferable, whenever possible, to buy products made under Rabbinical supervision. WARNING: The designation ‘Parev’ does not guarantee that a product is suitable for those with dairy or lactose intolerance. WARNING: The ‘Nut Free’ symbol is displayed next to a product based on information from manufacturers. The KLBD takes no responsibility for this designation. You are advised to check the allergen information on each product. k GUESS WHAT'S IN YOUR FOOD k USING THE PRODUCT LISTINGS Hi Noshers! PRODUCTS WHICH ARE KLBD CERTIFIED Even in these difficult times, and perhaps now more than ever, Like many kashrut authorities around the world, the KLBD uses the American we need our Nosh! kosher logo system.
    [Show full text]
  • Dairy Milk Silk Complaints
    Dairy Milk Silk Complaints Srinivas is patently teknonymous after sequacious Fraser uprose his cementite antiphonically. Unhandsome and Mozartian Brewer farcicalityreperuse evencleave and domestically, panes his sapphism he kited so tauntingly mosso. and two-facedly. Polypetalous Theo underdevelops craftily while Lars always spout his Find here about the chocolate crumb to pay the milk dairy silk bubbly on its continuous improvement to break the first, find this product manufacturers may vary by clicking on Ayran turkish sparkling! They melt cadbury complaints and why not often ask questions and fought in your work, and liberte greek yogurt off their dairy milk silk complaints. Cadbury dairy milk chocolate bars have the complaint for consumer forum in your favorite cadbury milk! On Pinterest Facebook to broadcast with Dairy Milk chocolate, London Borough of Hillingdon, photos can plug be added to the front. Answers from dairy silk almondmilk also briefed about dairy issued a complaint against utah county following social media milk and healthy breakfast concept really healthy food service. Leave this review Bournville to a hamper! Amazing iron man called with fresh oat, i contacted general disclaimer: kolkata region only. Yogurt products created more time outside in discovering incredible usable symbolism girls, complaints by its logo are made clear and healthy, which are not forget to. Bubbly sponge cake pumpkin! Sign in dairy milk marvellous creations jelly belly beans aus usa claims that chobani singles have created. Ask if your. Unsubscribe link to go back of dairy milk silk complaints are also have my complaint please retain produce! CEO of Dairy milk silk? Cadbury Dairy Milk A firm favourite of chocoholics, New Delhi, I chart it was all duty can get freak the nerd of this sticky mess.
    [Show full text]
  • Hello. Come and Get a Real Taste of Cadbury
    Hello. Come and get a real taste of Cadbury. Who we are, why we’re different and what we’re doing to achieve our vision of being not just the biggest but also the best confectionery company in the world. Where to start? Well, we create chocolate, gum and candy brands people love – brands like Cadbury Dairy Milk, Trident and Halls. So, let’s start there… Did you know? 3 60 200 35,000 50,000 millions We make and sell three We operate in over Every day, millions kinds of confectionery: 60 countries and sell We’re nearly 200 We work with around 35,000 We employ around of people around the chocolate, gum and candy nearly everywhere years young direct and indirect suppliers 50,000 people world enjoy our brands chocolatedelicious brands We love chocolate. It’s been a big part of our lives since our earliest days. When John Cadbury started his business way back in 1824, did he realise he was laying the foundations for one of the world’s great chocolate companies? We don’t know for sure. But what we do know is that today, for many people around the world, only Cadbury chocolate will do. A glass and a half hero Cadbury Dairy Milk is at the heart of our success. Loved by millions of people in over 30 countries around the world, it generates around £500 million of sales each year. And no matter where in the world Cadbury Dairy Milk is enjoyed, there’s always a glass and a half of fresh, natural milk in every half pound.
    [Show full text]
  • The Cadbury Foundation Donates €56000 to Support
    23rd October 2017: The Cadbury Foundation donates €56,000 to support Aware’s ‘Beat the Blues’ initiative The Cadbury Foundation, which has been in operation for over 80 years, has donated €56,000 to Irish mental health organisation and Cadbury Ireland charity partner, Aware, to support their ‘Beat the Blues’ initiative for secondary schools. A positive mental health programme, Beat the Blues is aimed at senior cycle students throughout Ireland. Delivered over two class periods, the programme is designed to teach students about mental health and equip them with the tools to deal with life’s challenges. Speaking about The Cadbury Foundation donation to Aware, Eoin Kellett, Managing Director at Mondelez Ireland said: “The whole team at Cadbury Ireland is very proud of our association with Aware and all of the positive work they do around mental health in Ireland. The ‘Beat the Blues’ programme is one of many great initiatives that Aware implements every year. It is so important to educate younger generations about the early signs of mental health issues and to equip them with the knowledge they need to care for their mental health. All too often, we hear of tragic circumstances arising from young people suffering with mental health issues. This programme opens the door for young people to talk about mental health and we are honoured to support such an important initiative.” To mark the donation, Eoin Kellett, Gerry O’Brien, Head of Fundraising at Aware, and Dublin football legend and Aware ambassador, Bernard Brogan, paid a visit to Larkin Community College, Cathal Brugha Street, Dublin 1, to join Bernard’s fellow Dublin teammate and Aware mental health trainer, Kevin McManamon, where he was delivering a ‘Beat The Blues’ talk to the school’s students.
    [Show full text]
  • Brummies Have Spoken Loudly and Opt for Wispa in Battle of Cadbury
    Brummies have spoken loudly and opt for Wispa in battle of Cadbury Heroes at Christmas • Survey finds Wispa is Birmingham’s Hero of Cadbury Heroes • The Hazel Whirl is the Rose of all Roses, with Hazel in Caramel also scoring highly • Almost two-thirds of Birmingham adults believe Christmas isn’t complete without chocolate To mark 20 years since Cadbury’s Heroes hit our store selves and entered our annual Christmas gifting traditions, Mondelēz International, maker of the some of the UK’s best loved brands including Cadbury, Oreo and Maynards Bassets, has revealed the official consumer rankings of Cadbury Heroes and Roses, as decided by the Birmingham public. Mondelēz International worked with YouGov to ask Brits to pick their favourite from a box of Cadbury Heroes and Cadbury Roses, with the results sure to spark a debate. In what many may consider a surprise result, Wispa proved to be Birmingham’s favourite selection from a box of Cadbury Heroes, taking the top spot and a place in the city’s heart (and belly). Despite its place in British and Birmingham culture, the UK’s favourite chocolate1, Cadbury Dairy Milk, had to settle for second place in the official rankings, pushing Cadbury Dairy Milk Caramel in to third place. Eclairs are the last to be eaten and last in the standings, however it’s a close call between all options, including more recent addition additions, Dinky Decker and Creme Egg Twisted. Tastes appear to vary across the country, with the UK as a whole plumping for Crunchie and Twirl as their top Heroes of choice, with Birmingham’s favourite coming in fourth place nationally.
    [Show full text]
  • Top Sellers Retail Planograms
    Improve your sales Market insight Market Trends Must stocks New products Increase your footfall Top sellers Retail planograms www.bestway.co.uk www.batleys.co.uk MARKET INSIGHT Premium is driving value growth in Everyday Enjoyment is still the chocolate within the total market. Ensure biggest driver in confectionery. your range offers trade up across block The must stock products are Cadbury Twirl, and singles, for example Lindt Kinder Surprise, Snickers capitalise on the growing protein trend 26% of confectionery is with 1 in 10 shoppers having consumed bought on impulse a protein bar in the last 3 months (Source: Mars Confectionery July 2017) (Source: HIM CTP Tracker 2016) EnsurE you’vE got a corE rangE of Ensure your range offers mars and products in diffErEnt pack formats snickers protein bars to capitalisE on impulsE purchasEs in your storE Growth in sharing occasions is less about social gatherings but Shoppers are spending more on sugar more about informal and everyday with sugar bags being the key driver. consumption. Treat is growing +9% (Source: Kantar Worldpanel 26.03.17, IRI One System Total IC 27.03.17) (Source: Kantar Worldpanel In Home Occasions, Sept 2016) MARKET INSIGHT Shoppers are looking for value for chocolate blocks and sharing bags money, so it is vital you stock price are seen by shoppers as allowable and inexpensive ways of consuming marked packs, sharing bags and confectionery. Ensure that these formats multipacks prominently in your store are available on the main fixture. Ensure you stock a balanced range of confectionery between chocolate and sugar. 60% of your sales value comes from the Must Stock range so make sure you stock up the Must Stock lines Capitalise on NPD within growing segments to encourage trial, keep shoppers interested and to encourage shoppers to trade up MUST STOCK LINES These are the ‘Must Stock’ lines which customers expect to see in a convenience store.
    [Show full text]
  • Sports Snacks: Food Options for Hungry Athletes | Active.Com Sports Snacks: Food Options for Hungry Athletes by Nancy Clark, MS RD CSSD • for Active.Com
    Sports Snacks: Food Options for Hungry Athletes | Active.com Sports Snacks: Food Options for Hungry Athletes By Nancy Clark, MS RD CSSD • For Active.com "What should I eat before I exercise?" That’s a key question—as well as what to eat during extended exercise— that athletes commonly ask me. While they know the words carbs, proteins and fats, they often don't know how to translate those words into food choices. The goal of this article is to offer specific food suggestions to fit a variety of sports situations. This is far from a complete list. Please be sure to experiment with new pre- and during exercise foods to learn which ones settle best in your gut, don’t “talk back,” and enhance your performance. Pre-Event Carbo-Loading Dinner: • Pasta with tomato sauce, meatballs, green beans, French bread, low fat/skim milk, frozen yogurt with strawberries • Turkey with potato, stuffing, low fat gravy, winter squash, cranberry sauce, dinner rolls, apple crisp with reduced-fat ice cream Pre-Game Breakfast For example, 1 to 2 hours before a 9 a.m. cross-country meet or soccer game • Wheaties (or other dry cereal) with low fat milk and banana • Oatmeal with applesauce and brown sugar • Cream of Wheat with raisins • Bagel or English muffin with peanut butter • Poached eggs with two slices of toast • Yogurt and granola Liquid “Meals” If you have trouble digesting solid food • Fruit smoothie (milk, yogurt or juice blended with frozen berries, banana chunks) • Carnation Instant Breakfast • Boost • Ensure • Low fat chocolate milk • Vanilla pudding • Pureed peaches Brunch 4 hours before a 1 p.m.
    [Show full text]
  • Confectionery Bags Cadbury's Chocolate Cadbury's Chocolate Cont
    1 DESCRIPTION UNIT Confectionery Bags MARS M & M PEANUT 1 X 24 45G MARS M & M CHOCOLATE 1 X 24 45G MARS M & M CRISPY 1 X 24 45G MARS MALTESERS FAIRTRADE 1 X 40 37G MARS MINSTRELS STD 1 X 40 42G SKITTLES FRUIT 1 X 36 55G SKITTLES SOUR 1 X 36 55G SKITTLES TROPICAL 1 X 36 55G ROWNTREE RANDOMS 1 X 36 50G POPPETS CHOCOLATE MINT 1 X 36 SGL POPPETS CHOCOLATE TOFFEE 1 X 36 SGL Cadbury's Chocolate CAD BOOST 1 X 48 48.5G CAD CRUNCHIE 1 X 48 40G CAD DAIRY MILK FAIRTRADE 1 X 48 45G CAD DAIRY MILK OREO 1 X 36 41G CAD FRUIT & NUT 1 X 48 49G CAD DAIRY MILK CARAMEL 1 X 48 49G CAD DOUBLE DECKER 1 X 48 54.5G Cadbury's Chocolate Cont: CAD PICNIC 1 X 36 48.5G CAD SHORTCAKE SNACK 1 X 36 43G CAD STAR BAR 1 X 32 49G CAD FREDDO 30P 1 X 60 18G CAD TWIRL 1 X 48 43G CAD WISPA 1 X 48 36G Mar's Chocolate MARS GALAXY CARAMEL 1 X 24 48G MARS GALAXY STANDARD 1 X 24 42G MARS GALAXY COOKIE CRUMBLE 1 X 24 40G MARS MILKY WAY TWIN 1 X 28 43G MARS SNICKERS 48pk GB 1 X 48 48G MARS SNICKERS 24 PACK 48G Nestle Chocolate NESTLE AERO BUBBLY MILK BAR 1 X 24 46G NESTLE AERO PEPPERMINT BUBBLY BAR 1 X 24 40G NESTLE KIT KAT CHUNKY 1 X 24 40G NESTLE KIT KAT CHUNKY PEANUT BUTTER 1X 24 42G NESTLE KIT KAT 4 FINGER 1 X 24 FAIRTRADE 41.5G NESTLE KIT KAT 4 FINGER WHITE 1 X 24 41.5G NESLTE KIT KAT 4 FINGER DARK 1 X 24 45G NESTLE LION BAR 1 X 36 50G NESTLE ROLO 1 X 36 52G NESTLE TOFFEE CRISP 1 X 24 38G NESTLE YORKIE MILK 1 X 24 46G NESTLE YORKIE RAISIN & BISCUIT 1 X 24 44G DAIRY CRUNCH MILK CHOC BAR 1 X 36 33G DAIRY CRUNCH WHITE CHOC BAR 1 X 36 31G MARS TREAT BAGS R/TREES RANDOMS RED/SUGAR
    [Show full text]
  • 2020 SUGRO Planogramsugro Confectionery - November 2019: 3M Range Review X 5M WALL SHELF Sugro Confectionery - POG 3M Wall - Proposed
    2020 SUGROSugro Confectionery PLANOGRAM - November : 3M 2019 x Range 5M ReviewWALL SHELF Sugro Confectionery - POG 3m Wall - Proposed Cadbury Twix Dark Single Xtra Milk White 85g Single 35g Twix White 46g Mentos Single Roll Chewy Dragees Fruit 38g SpaceConfectionery Planning Department 2020 U:\001. Customers (Work)\01. Confectionery\RTM\Delivered Wholesale\Sugro\2019\Sugro Confectionery - November 2019 Range Review - Current Plans - 19.11.19.psa Mondelez UK 05/02/2020 2020 SUGRO PLANOGRAMSugro Confectionery - November 2019: 3M Range Review x 5M WALL SHELF Sugro Confectionery - POG 3m Wall - Proposed Milk Tray 360g Heroes Roses Celebrati Terry's Aero Block Aero Block Carton Carton Chocolate Maltesers Galaxy Block Galaxy Galaxy ons Orange Milkybar Mint 100g Milk Cookie CDM Block CDM Block CDM Block CDM Block CDM Block CDM Block 333g 290g Milk Teasers Block Block Milk & Chopped Fruit & 388g Chocolate Chocolate Crumble 110g Daim 120g Oreo 120g Caramel 157g Block 100g Block 100g Caramel Chocolate 100g 114g Nut 95g Chopped 120g 135g 110g Nut 95g Ferrero Cadbury CDM Boost Double Twix Twix Mars Single Snickers Bounty Single Lion Bar Lindt Single CDM CDM CDM Wispa Maltesers Rocher Dark Single Single Duo Decker Single Xtra Single Xtra Duo Single Duo Trio 3x 85g Single Duo Bar Lindor Lindt Single Single Single Single Duo Box 100g Maltesers Lindor 200g Milk 68g Single Duo Milk Truffles Whole Caramel 45g Duo 75g 51g 85g White 85g 70g Truffles Single Chocolate Milk Nut 49g 45g 200g Chocolate 35g 38g 200g Picnic Starbar Crunchie Twirl Single Bar Twix
    [Show full text]
  • Dairy Milk Giant Buttons €1.16 10 225 2250 76222
    Payment Term: 100% pre-payment by bank transfer Prices without pallets! MOQ 1 plt of kind price / pc cases / Product pcs / case pcs/plt EAN EUR plt Cadbury 119g x 10 - Dairy Milk Giant Buttons €1.16 10 225 2250 7622210286956 Cadbury 120g x 10 - Caramel Nibbles €1.16 10 225 2250 7622210286918 Cadbury Bitsa Wispa 110g x 10 €1.16 10 225 2250 7622210287021 Cadbury Boost Bar 48.5g x 48 €0.52 48 280 13440 5034660522782 Cadbury Boost Bites 108g x 10 €1.16 10 225 2250 7622210445001 Cadbury Bourneville 100g x 18 €1.03 18 350 6300 7622210098917 Cadbury Bournville 180g x 18 €1.43 18 270 4860 7622210249661 Cadbury Bournville 45g x 36 €0.61 36 510 18360 5034660516170 Cadbury Bournville Buttons 110g x 10 €1.16 10 225 2250 7622210593009 Cadbury Brunch Bar Peanut 6 Pack x 6 €1.15 6 330 1980 7622210149732 Cadbury Buttons 70g x 16 €1.10 16 217 3472 7622210296450 Cadbury Buttons Treatsize 12 Pack x 12 €2.16 12 108 1296 7622210313300 Cadbury Cadbury Dark Milk 85g x 16 €1.10 16 588 9408 7622210890214 Cadbury CDM Caramel 120g x 16 €1.03 16 350 5600 7622300737931 Cadbury CDM Fruit & Nut 200g x 15 €1.49 15 240 3600 7622300736019 Cadbury CDM Oreo 120g x 17 €1.03 17 350 5950 7622300754136 Cadbury CDM Oreo Sandwich 96g x 15 €1.06 15 350 5250 7622210826923 Cadbury Choc Eclairs 166g x 7 €1.13 7 288 2016 7622210400079 Cadbury Chomp Bar 110g x 18 €1.09 18 340 6120 7622210287991 Cadbury Crunchie Rocks 110g x 10 €1.25 10 225 2250 7622210285485 Cadbury Crunchie Treatsize 12 Pack x 10 €2.32 10 108 1080 7622210317124 Cadbury Crunchy Melts 156g x 12 €1.46 12 95 1140 7622210764744
    [Show full text]
  • Trade Press Release 12Th March 2012 UNWRAP GOLD
    Trade Press Release 12 th March 2012 UNWRAP GOLD WITH CADBURY FOR A CHANCE TO WIN LONDON 2012 OLYMPIC AND PARALYMPIC GAMES TICKET PACKAGES This month Cadbury is ramping up activity around the London 2012 Olympic and Paralympic Games with its first on-pack ticket package giveaway. The on-pack promotion, entitled Unwrap Gold, is offering consumers the chance to win one of hundreds of London 2012 ticket packages if they find an exclusive golden voucher inside specially marked packs. Additionally consumers have the chance to win one of a thousand prizes a day by entering their wrapper code online. The offer features on 18 SKUs, including key countlines, sharing bags and multi-packs. The limited edition promotional packs will be in-store from 2nd April, featuring eye-catching graphics, including a sparkling golden voucher, signposting the giveaway on each of products. If consumers are lucky enough to find a golden voucher in their pack they will be instructed to call the promotional telephone number highlighted to find out which ticket package they have won – all include entry to the games, accommodation and transport to/from London. There is an additional chance to win one of 1,000 further prizes per day, by typing in the unique code inside every promotional pack to the dedicated website. This is an instant win mechanic including the chance to win a number of prizes including, Chocolate Mascots and Cadbury ice creams. The promotion, which runs from 14 th April to 7 th July will be supported by a substantial marketing campaign, including TV, outdoor advertising, press and radio, outdoor digital activity and a dedicated website as well as social media and PR activity.
    [Show full text]