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2017 Fact Sheet

One of the World’s Favorite chocolate is one of the world’s best-selling brands, with more than $3 billion in net revenues in 2016. But it didn’t become one of the world’s favorite chocolate brands overnight. It has a rich and delicious history spanning nearly 200 years, when John Cadbury opened a grocery shop in 1824 in , U.K., selling, among other things, cocoa and drinking chocolate. We sold our first in 1847, our iconic Cadbury was born in 1905… and we’ve been creating delicious chocolate innovations ever since!

CADBURY Fun Facts:

BIRTH BIGGEST MARKETS 1824 – when John Cadbury opens a grocer’s U.K., , and China. shop at 93 Bull Street, Birmingham. Among other things, he sold cocoa and drinking chocolate, which he prepared himself using a pestle and mortar.

SALES RECENT COUNTRY LAUNCHES Cadbury chocolate generated more than $3 Cadbury 5Star and billion in global net revenues in 2016. in various AMEA markets (2015), Cadbury in India (2016), Cadbury Dark Milk in Australia (2017).

CADBURY FANS GLOBAL REACH Cadbury has nearly 1 million Cadbury chocolate can be found in more than fans, Cadbury Dairy Milk boasts 40 countries. more than 15 million and Cadbury Dairy Milk Silk more than 5 million!

MANUFACTURING Cadbury chocolate is manufactured in more than 15 countries around the world. 2017 Fact Sheet

Flavors Around the World

Cadbury Dairy Milk

Launched in 1905 and an instant success! Made with fresh milk from the and Fairtrade cocoa beans, Cadbury Dairy Milk remains one of the world’s top chocolate products.

Cadbury Dairy Milk Bubbly Aerated Cadbury Dairy Milk and a burst of joy in every bubble! Created in 2012, Bubbly is a totally new design developed with 3D printing. It’s designed to fit into the roof of one’s mouth to improve its taste profile. Bubbly is now available in 12 countries around the world!

Cadbury Dairy Milk Marvellous Creations

Our legendary Cadbury Dairy Milk chocolate bar filled with treats and surprises, such as jellies, popping , nuts, cocoa candy shells, and more -- not exactly ordinary. Launched in 2012 in Australia and now an international success! Cadbury Glow We introduced Cadbury Glow in 2014 as a premium gifting range in India, tapping into local culture of traditional gifting and to coincide with Diwali holiday traditions.

Cadbury Caramilk Soft, flowing within delicious bars of chocolate – a unique “Made in ” brand: its secret recipe is said to be locked away on our Gladstone chocolate factory in , .

Cadbury

A chewy caramel ladder draped in delicious milk chocolate. Created in 1970 and still a favorite. 2017 Fact Sheet

Flavors Around the World

Cadbury Crème Egg

Milk chocolate egg containing white and yellow fondant filling. Cadbury Crème Eggs are only around from January to April each year.

Cadbury

This velvety-textured milk chocolate bar first hit the shelves in 1981 before disappearing in 2003. An online campaign in the UK brought it back to production!

Cadbury Dark Milk

Launched in Australia in 2017, Cadbury Dark Milk hits the perfect spot between milk and , with rich cocoa notes and the smooth creaminess of milk chocolate.

Cadbury Fuse

Cadbury Fuse is a delicious fusion of crunchy , smooth caramel and a creamy center, all coated in rich Cadbury milk chocolate. Launched in 2016 in India.

Cadbury Dairy Milk Silk Premium, smooth, silky chocolate created for discerning chocolate lovers in India and .

Cadbury

Crispy wafers and chewy caramel covered in peanuts, raisins and Cadbury milk chocolate. Launched in 1958 and the second most popular chocolate bar in Australia!

Cadbury An iconic caramel chew bar with layered chocolate, caramel and , first launched in India in 1969! 2017 Fact Sheet

Cadbury Through the Years

1824 1831 1875 1897

John Cadbury opens John Cadbury decided Cadbury makes its first Using leftover cocoa his first grocer’s to start producing on a egg. The from its drink shop at age 22 in commercial scale and earliest eggs were powder, Cadbury Birmingham, bought a four-storey made with dark produces its first England, selling warehouse in nearby chocolate and had a milk chocolate bar cocoa and drinking Crooked Lane. smooth, plain surface. for eating. However, chocolate, among They were filled with the bar is dry and other goods. -coated not sweet enough to chocolate drops be successful. known as 'dragees’.

1905 1920s 1940s 1950’s1955

Cadbury Dairy Milk is Cadbury goes Cadbury opens its Cadbury’s first TV ad for launched! It was sold international with its first factory in India Drinking Chocolate in unwrapped blocks overseas factory in debuted on U.K.’s ITV that could be broken , Australia. channel. down into penny bars. Other factories soon William Cadbury follow in Canada, commissioned the first and South Cadbury logo. He was Africa. The Cadbury in Paris at the time script logo appears on and chose Georges the company’s Auriol to create the fleet. The design. Auriol also “glass and a half” ad designed the signs for campaign debuts. the Paris Metro.

1969 1971 1990 2003

Cadbury merges -filled eggs first Factory tours had always Cadbury with Schweppes. appeared back in been popular but it was buys Adams, adding 1923. But the Cadbury impossible to run a gum and candy to Creme Egg we know factory smoothly with the chocolate and love today didn’t thousands of visitors. A portfolio. The new hit the shelves until visitor attraction was company becomes 1971. created to take the place the world’s leading of the factory tours: Cadbury World. company. 2017 Fact Sheet

Cadbury Through the Years

2007 2008 2010 2012 2014

Cadbury Dairy Milk Cadbury launches the Cadbury becomes Cadbury debuts its Free the Joy global debuts its award Cadbury Cocoa part of Mondelēz “Joyville” advertising campaign debuts. winning “” TV Partnership to help International. and marketing commercial in the cocoa in campaign – a U.K., featuring what , India, mythical land where appeared to be a and the Cadbury Dairy Milk Gorilla playing the Caribbean. and Joy is created. drums to ’ “In the Air Tonight,” boosting Cadbury U.K. sales 9% from the same period in 2006.

2015 2016 2017

Cadbury 5Star and Cadbury Cadbury Fuse, a delicious Cadbury Dark Milk Dairy Milk OREO fusion of crunchy peanuts, introduced in Australia, introduced to various AMEA smooth caramel and a blending the best of dark markets (2015). creamy center, all coated in and milk chocolate! rich Cadbury milk chocolate launched in India.

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