Career BIO - JOSE GORBEA

Jose Gorbea joined HP in 2017 and is Head of HP Graphics Solutions for in EMEA. Jose is a passionate marketing leader & keynote speaker with solid expertise & thought leadership across the marketing mix, coupled with a strong track record on revitalizing brands by inspiring teams to deliver breakthrough strategies & award-winning campaigns.

He has led for nearly 20 years the overall marketing strategy & execution of well established brands such as , Crunch, , , , , Ritz, , and across numerous geographies such as Latam, and Global. In his last role at Mondelez, he was the Head of Marketing & Digital Operations for Europe.

Jose has helped shape the marketing culture in global organizations with a socially responsible, competitive & winning mindset by strengthening marketing capabilities in Nestle, Mondelez and HP. Jose holds a digital marketing certification from the Google Marketing Academy which makes him an asset for delivering brand solutions in a digital world.

• Recognized by CNN's Grupo Expansion with a Marketing Monster Award in delivering one of the best performing marketing campaigns of 2010 in Mexico with the Nestle 'Carlos V' brand (Link → http://expansion.mx/monstruos- de-la-mercadotecnia-2010/2010/10/20/nestle-juega-y-reposiciona-a-carlos-v)

• Recognized by Mondelez with the 'Best Brand Revitalization' Award in 2016 for successfully turning around the Stimorol chewing gum brand in Europe.

SCHOLARSHIP / CERTIFICATIONS

• IBEROAMERICANA UNIVERSITY – Mexico City - Business Management Bachelor Degree (1996-2000) / Marketing Specialty Degree (1999-2000)

• GOOGLE DIGITAL ACADEMY – Europe - Squared Guru Certification – Digital Marketing (2017)

PROFESSIONAL EXPERIENCE

• MONDELEZ EUROPE – Zurich, - Marketing & Digital Operations Head - Europe – (Feb’16 – Aug’17) - Gum Category Lead Europe – (Mar’14 – Jan’16) - Innovation Platform Lead – Toblerone, Cadbury and Milka – (Jan’11 – Mar’14)

• NESTLE MEXICO - Sr. Marketing Manager – Category – (Jun’08 – Nov’10)

• MEXICO - Sr. Brand Manager Salty & Healthy – Ritz & belVita (Feb’06 – May‘08)

• KRAFT FOODS LATIN AMERICA HQ – Miami, Florida - Jr. Brand Manager Chocolates - Toblerone, Milka & (Jul’04 – Jan’06)

• KRAFT FOODS MEXICO - Jr. Brand Associate - Kraft Mayonnaise & Philadelphia (Jul’01 – Jun’04)

• GRUPO BIMBO MEXICO - Marketing Trainee Sweet Treats – Gansito, Pingüino,Submarinos (Jan’99 – Aug’00)