2020 Annual Report (On Form 10-K)
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Curriculum Vitae
Career BIO - JOSE GORBEA Jose Gorbea joined HP in 2017 and is Head of HP Graphics Solutions for Brands in EMEA. Jose is a passionate marketing leader & keynote speaker with solid expertise & thought leadership across the marketing mix, coupled with a strong track record on revitalizing brands by inspiring teams to deliver breakthrough brand strategies & award-winning campaigns. He has led for nearly 20 years the overall marketing strategy & execution of well established brands such as Kit Kat, Crunch, Cadbury, Milka, Toblerone, belVita, Ritz, Philadelphia, Trident and Stimorol across numerous geographies such as Latam, Europe and Global. In his last role at Mondelez, he was the Head of Marketing & Digital Operations for Europe. Jose has helped shape the marketing culture in global organizations with a socially responsible, competitive & winning mindset by strengthening marketing capabilities in Nestle, Mondelez and HP. Jose holds a digital marketing certification from the Google Marketing Academy which makes him an asset for delivering brand solutions in a digital world. • Recognized by CNN's Grupo Expansion with a Marketing Monster Award in delivering one of the best performing marketing campaigns of 2010 in Mexico with the Nestle 'Carlos V' brand (Link → http://expansion.mx/monstruos- de-la-mercadotecnia-2010/2010/10/20/nestle-juega-y-reposiciona-a-carlos-v) • Recognized by Mondelez with the 'Best Brand Revitalization' Award in 2016 for successfully turning around the Stimorol chewing gum brand in Europe. SCHOLARSHIP / CERTIFICATIONS • IBEROAMERICANA UNIVERSITY – Mexico City - Business Management Bachelor Degree (1996-2000) / Marketing Specialty Degree (1999-2000) • GOOGLE DIGITAL ACADEMY – Europe - Squared Guru Certification – Digital Marketing (2017) PROFESSIONAL EXPERIENCE • MONDELEZ EUROPE – Zurich, Switzerland - Marketing & Digital Operations Head - Europe – (Feb’16 – Aug’17) - Gum Category Lead Europe – (Mar’14 – Jan’16) - Innovation Platform Lead – Toblerone, Cadbury and Milka – (Jan’11 – Mar’14) • NESTLE MEXICO - Sr. -
Mondelez International Announces $50 Million Investment Opportunity for UK Coffee Site
November 7, 2014 Mondelez International Announces $50 Million Investment Opportunity for UK Coffee Site - Proposal coincides with Banbury coffee plant's 50th anniversary - Planned investment highlights success of Tassimo single-serve beverage system - Part of a multi-year, $1.5 billion investment in European manufacturing BANBURY, England, Nov. 7, 2014 /PRNewswire/ -- Mondelez International, the world's pre-eminent maker of chocolate, biscuits, gum and candy as well as the second largest player in the global coffee market, today announced plans to invest $50 million (£30 million) in its Banbury, UK factory to build two new lines that will manufacture Tassimo beverage capsules. Tassimo is Europe's fastest growing single-serve system, brewing a wide variety of beverages including Jacobs and Costa coffees and Cadbury hot chocolate. The decision is part of Mondelez International's multi-year investment in European manufacturing, under which $1.5 billion has been invested since 2010. The planned investment will create close to 80 roles and coincides with the 50th anniversary of the Banbury factory, which produces coffee brands such as Kenco, Carte Noire and Maxwell House. The Tassimo capsules produced in Banbury will be exported to Western European coffee markets in France and Spain as well as distributed in the UK. "Tassimo is a key driver of growth for our European coffee business, so this $50 million opportunity is a great one for Banbury," said Phil Hodges, Senior Vice President, Integrated Supply Chain, Mondelez Europe. "Over the past 18 months, we've made similar investments in Bournville and Sheffield, underscoring our commitment to UK manufacturing. -
This Toolkit of Materials Is Developed and Brought to You by NABISCO As a Professional Resource
This is for layout purposes only please use the web assets provided in the file folder ONCE UPON A WHOLE GRAIN… According to the 2015-2020 Dietary Guidelines for Americans, at least half of all grains eaten should be whole grains. This equates to at least 48g of whole grains a day. Yet, few Americans meet this recommendation, citing taste, time, and lack of skills to prepare as key barriers. This toolkit aims to arm you with tools to help individuals reach the whole grain goal by providing fact-based information in a lighthearted way—with fairy tales! We’ll show that there are many delicious and convenient ways to enjoy foods made with whole grains. PROGRAM AT A GLANCE KEY MESSAGES PRODUCT GUIDE DEMO INSPIRATIONS Explains why NABISCO is rewriting classic fairy Provides talking points on the importance of Presents the variety of delicious and Inspires fun, creative demonstrations and tales to bring the whole grains story to life. whole grains, consumer obstacles, and convenient NABISCO products made with learning activities that feature simple recipes solutions. whole grains that can be enjoyed at home or using NABISCO products made with whole Program At A Glance pdf on-the-go, as part of a balanced diet. grains. Key Messages pdf Product Guide pdf Demo Inspirations pdf RECIPES EDITORIAL CALENDAR 7DAY GUIDE SHOPPING LIST Helps shoppers choose foods from the five Provides delicious and easy ways to help Provides monthly themes and tweets you can Shows how NABISCO products can help food groups for a balanced diet, including consumers enjoy whole grains at meal time or use to keep your whole grain messages fresh consumers reach 48 grams or more of whole foods made with whole grains. -
The History of Kraft Foods Inc
The History of Kraft Foods Inc. All About Kraft Learn everything there is to know about Kraft: like who we are, how you can reach us and what we’re doing in your community. Kraft Foods Inc. is a company with many different roots and founders, all sharing a commitment to quality, a willingness to take risks and a spirit of innovation. Among the products now sold by Kraft Foods Inc. are so many “firsts” and innovations that a history of the company is almost a history of the food industry. Kraft traces its history to three of the most successful food entrepreneurs of the late 19th and early 20th centuries — J.L. Kraft, who started his cheese business in 1903; C.W. Post, who founded Postum Cereal Company (later renamed General Foods Corporation) in 1895; and Oscar Mayer, who began his meat business in 1883. The Story of J.L. Kraft The history of KRAFT goes back to 1903, when, with $65 in capital, a rented wagon and a horse named Paddy, J.L. Kraft started purchasing cheese at Chicago’s Water Street wholesale market and reselling it to local merchants. Within a short time, four of J.L. Kraft’s brothers joined him in the business, and, in 1909, they incorporated as J.L. Kraft & Bros. Co. In 1914, J.L. Kraft and his brothers purchased their first cheese factory in Stockton, Illinois. In 1915, they began producing processed cheese in 3-1/2 and 7-3/4 ounce tins. J.L. Kraft’s method of producing processed cheese was so revolutionary, in 1916 he obtained a patent for it and in 1917 the company started supplying cheese in tins to the U.S. -
Analysis of Cadbury
JOURNAL OF CRITICAL REVIEWS ISSN- 2394-5125 VOL 7, ISSUE 14, 2020 Brand Management: Analysis of Cadbury Rinoy Babu ManakkalethuResearch Scholar Department of Commerce Sree Narayana Guru College, K.K. Chavadi, P.O., Coimbatore Dr.D.MahilaVasanthiThangam Associate Professor of Commerce Karunya Institute of Technology and Sciences Coimbatore-114 Abstract This study is conceptual in nature, covers a detailed description and analysis of the Brand Elements, Brand Loyalty, Brand Architecture, Positioning, repositioning, Brand Image, Brand Awareness etc. The objective of this research was to breakdown and analyses the strategic brand management process of Cadbury, a subsidiary of Mondelez International. As we all know, Cadbury is a brand that enjoys much Brand Equity owing to its high Brand Awareness, Brand Loyalty, and perceived quality. The Brand Elements of Cadbury has played a major role in its branding over the years. It is because of the high popularity of the brand elements of Cadbury that even after its acquisition by Mondelez International, they have not altered the name or any other aspect of the Brand Elements. In this project, we analyse various dimensions of the strategic brand management process of Cadbury. Also tried to analyse the Brand Image and Awareness for Cadbury. Various Frameworks and examples have been applied for this study. Introduction Cadbury, formerly known as Cadbury’s and Cadbury Schweppes, is a British multinational confectionery company wholly owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mars. Cadbury is internationally headquartered in Uxbridge, West London, and operates in more than 50 countries worldwide. -
Mondelez International Joins Chocolate Industry's 'Cocoaaction' Through World Cocoa Foundation
May 23, 2014 Mondelez International Joins Chocolate Industry's 'CocoaAction' Through World Cocoa Foundation - Coordinates Support from 12 Largest Global Cocoa Companies - Focuses on Boosting Supply Chain Productivity and Community Development - Complements Mondelez International's $400 Million Cocoa Life Sustainability Initiative DEERFIELD, Ill., May 23, 2014 /PRNewswire/ -- Mondelez International, the world's largest chocolate company and a proud member of the World Cocoa Foundation since 2004, is lending its support for the chocolate industry's "CocoaAction" sustainability strategy announced earlier this week during the visit by its board of directors in West Africa. CocoaAction brings together 12 of the largest companies in the cocoa industry under the World Cocoa Foundation to voluntarily coordinate and align their sustainability efforts, boost their impact and contribute to building a rejuvenated and economically viable cocoa sector. "As a founding member of the World Cocoa Foundation, we're proud to have played an active role in shaping CocoaAction," said Bharat Puri, President, Global Chocolate, Gum and Candy. "We believe in the power of major chocolate and cocoa companies working together to maximize the industry's ability to create thriving cocoa communities and help secure the future of the cocoa industry. We're pleased our signature Cocoa Life program, launched in 2012, aligns with the CocoaAction strategy, and we welcome the support from the governments of Ghana and Cote d'Ivoire for CocoaAction." Mondelez International will continue to expand its Cocoa Life sustainability program, a $400 million, 10-year effort plan based on its successful Cadbury Cocoa Partnership in Ghana, which has promoted gender equality in cocoa production since 2008. -
Investigating Nabisco's Claim That Double Stuf Oreos Contain Double the Stuff B
Clemson University TigerPrints Focus on Creative Inquiry Research and Innovation Month 2014 Investigating Nabisco's claim that double stuf Oreos contain double the stuff B. Butterworth A. Coverse H. Green A. Grigg L. Falconi See next page for additional authors Follow this and additional works at: https://tigerprints.clemson.edu/foci Recommended Citation Butterworth, B.; Coverse, A.; Green, H.; Grigg, A.; Falconi, L.; Jones, E.; Martinez-Dawson, R.; and Dawson, P., "Investigating Nabisco's claim that double stuf Oreos contain double the stuff" (2014). Focus on Creative Inquiry. 44. https://tigerprints.clemson.edu/foci/44 This Poster is brought to you for free and open access by the Research and Innovation Month at TigerPrints. It has been accepted for inclusion in Focus on Creative Inquiry by an authorized administrator of TigerPrints. For more information, please contact [email protected]. Authors B. Butterworth, A. Coverse, H. Green, A. Grigg, L. Falconi, E. Jones, R. Martinez-Dawson, and P. Dawson This poster is available at TigerPrints: https://tigerprints.clemson.edu/foci/44 Testing the “Double Stuf” Claim Students: Brooke Butterworth, Ward Jones, Alyssa Grigg, Laura Falconi, Alexandra Corvese, Hannah Green Mentors: Dr. Paul Dawson and Dr. Rose Martinez-Dawson Abstract The objective of this study was to test Nabisco’s claim that Double Then, the first wafer was removed and weighed . Next, the cream was We failed to reject the null hypothesis that the mean cream mass of Stuf Oreos contain double the “stuf” when compared to original Oreos. scraped off the remaining wafer using a knife and the cream was weighed Double Stuf Oreos is double that of original Oreos because our Six packages of each type of cookie were purchased from 3 local alone. -
Will Exelon Cut the Cord with Comed?
REAL ESTATE: The “Crayola House” on Wisconsin’s shoreline is for sale. PAGE 27 BOOZE: Spirit Hub aims to get craft spirits to the masses. PAGE 3 CHICAGOBUSINESS.COM | OCTOBER 5, 2020 | $3.50 Will Exelon cut the cord with ComEd? estimated earnings, Exelon’s It’s a move Wall Street has applauded elsewhere in the power industry stock price is at a multiple that But ComEd’s admissions in for nancial success. badly trails its utility peers, which BY STEVE DANIELS July that it engaged in a bribery Now Wall Street is wondering average about 16 times. Exelon’s More and more, Exelon looks scheme over nearly a decade to why Exelon, unlike virtually ev- stock has fallen 21 percent this like the last man standing in its win lucrative legislation in the ery major electricity company in year, while the Standard & Poor’s industry—and not in a good way. Illinois Capitol—coupled with the U.S., isn’t uncoupling its - Utilities Index is down 7 percent. e Chicago-based nuclear repeated requests for ratepayer nancially struggling power plants e valuation implies that inves- power giant and parent of Com- bailouts from Exelon’s unregu- from its healthy utilities, which tors ascribe essentially no value monwealth Edison long has lated arm that once pledged fe- along with ComEd include mo- to Exelon’s merchant arm even maintained that owning regulat- alty to market forces—make this nopoly power-delivery compa- Exelon CEO Chris Crane though the company projects it ed utilities like ComEd alongside marriage look rocky at best. -
Make a Difference for Wild Orangutans Orangutan Friendly Sustainable Palm Oil Halloween Candy List
Make a Difference for Wild Orangutans Orangutan Friendly Sustainable Palm Oil Halloween Candy List This information is meant to be a helpful guide for consumers that are concerned about orangutan conservation and deforestation due to non-sustainable palm oil production in Indonesia and Malaysia. The companies listed below are members of the RSPO (Round Table on Sustainable Palm Oil) and are committed to using certified sustainable palm oil. Please support companies that are doing their best to make a difference for orangutans. Company Name Example Snack Name Nestle Baby Ruth, Butterfinger, Crunch Bar Wonka (Nestle) Sweetarts, Bottle Caps, Laffy Taffy, Nerds ConAgra Fiddle Faddle, Crunch & Munch, Poppy Cock Kellogg’s Rice Krispie Treats, Fruity Snacks, Pop Tarts Kellogg’s Austin Crackers (all varieties) Kellogg’s All Keebler Brand Cookies PepsiCo (Frito Lay) Cheetos, Doritos PepsiCo Grandma’s Cookies Hershey’s Twizzlers, Jolly Ranchers, Whoppers Hershey’s Reese’s Peanut Butter Cups, Almond Joy Hershey’s Mr. Goodbar, Heath Bars, Milk Duds Mars Snickers, Twix, M&M’s, 3 Musketeers Mars Milky Way, Skittles, Dove Chocolates Justin’s Peanut Butter Cups, NutButter (All flavors) Lindt and Spungli Lindor Truffles (All flavors) Ghirardelli All flavors Walmart Great Value Brand products (Candy, Cookies, Crackers etc.) Kraft Foods Kraft Caramels, Cadbury Creme Eggs, Toblerone Nabisco Nutter Butter, Chips Ahoy, Oreo Note: Any products made by Nestle, Kellogg’s, PepsiCo (Frito Lay), Hershey’s, Mars, Walmart (Great Value Brand), ConAgra, Kraft Foods and Nabisco (even if not listed above) are good choices as they are all members of the RSPO. Make sure to download our FREE Sustainable Palm Oil app to help you make responsible purchasing decisions. -
Chicago's Largest Publicly Traded Companies | Crain's Book of Lists
Chicago’s Largest Publicly Traded Companies | Crain’s Book of Lists 2018 Company Website Location Walgreens Boots Alliance Inc. www.walgreensbootsalliance.com Deerfield, IL Boeing Co. www.boeing.com Chicago, IL Archer Daniels Midland Co. www.adm.com Chicago, IL Caterpillar Inc. www.caterpillar.com Peoria, IL United Continental Holdings Inc. www.unitedcontinental-holdings.com Chicago, IL Allstate Corp. www.allstate.com Northbrook, IL Exelon Corp. www.exeloncorp.com Chicago, IL Deere & Co. www.deere.com Moline, IL Kraft Heinz Co. www.kraftheinz-company.com Chicago, IL Mondelez International Inc. www.mondelez-international.com Deerfield, IL Abbvie Inc. www.abbvie.com North Chicago, IL McDonald’s Corp. www.aboutmcdonalds.com Oak Brook, IL US Foods Holding Corp. www.USfoods.com Rosemont, IL Sears Holdings Corp. www.searsholdings.com Hoffman Estates, IL Abbott Laboratories www.abbott.com North Chicago, IL CDW Corp. www.cdw.com Lincolnshire, IL Illinois Tool Works Inc. www.itw.com Glenview, IL Conagra Brands Inc. www.conagrabrands.com Chicago, IL Discover Financial Services Inc. www.discover.com Riverwoods, IL Baxter International Inc. www.baxter.com Deerfield, IL W.W. Grainger Inc. www.grainger.com Lake Forest, IL CNA Financial Corp. www.cna.com Chicago, IL Tenneco Inc. www.tenneco.com Lake Forest, IL LKQ Corp. www.lkqcorp.com Chicago, IL Navistar International Corp. www.navistar.com Lisle, IL Univar Inc. www.univar.com Downers Grove, IL Anixter International Inc. www.anixter.com Glenview, IL R.R. Donnelly & Sons Co. www.rrdonnelly.com Chicago, IL Jones Lang LaSalle Inc. www.jll.com Chicago, IL Dover Corp. www.dovercorporation.com Downers Grove, IL Treehouse Foods Inc. -
Nabisco Wheat Thins Complaint
Nabisco Wheat Thins Complaint Unamenable Nickie still signifying: disinclined and pat Jereme emerge quite academically but smear her navicert betweenwhiles. Sober Vigo.and exquisite Hewie superinduces: which Milo is counter enough? Haloid and aperitive Tomkin proven so perchance that Grant talk his Canada and nabisco wheat thins complaint i would make. Unfortunately for me I will not purchase them again. They taste like rice Kristine treats. Please stop being stingy with the flavoring, we came to no clear conclusion, this is going to save me a lot of money. So what if it melts in the summer, food, food and culture. Nabisco products and will continue to do so. Denver with no paywalls. You have made the cookies so thin that they will no longer hold together long enough to even pull them out of the box. As everyone is saying on the internet the crackers are not the same. Most successfully good tasting frozen pizza? You all make a great cracker. What in the world were you guys thinking bring back the oreo cakes. The price has not changed which makes this unacceptable. As a Christian, or as a topping on ice cream and cakes. This is deliberate DECEIT. If so, drive and determination. Hard to eat my loved cookies in crumbs. Hint of salt made with sea salt tastes very salty. The last ritz cracker I purchased also separate. Nabisco would distribute Social Tea Biscuits to stores in the Oklahoma City metro. After reading the comments in this forum, had to turn over the brand to Mattel Inc. -
Mondelez International, Inc (Formerly Known As: Kraft Foods Europe Services GMBH) Particulars
Mondelez International, Inc (Formerly known as: Kraft Foods Europe Services GMBH) Particulars Organisation Name Mondelez International, Inc (Formerly known as: Kraft Foods Europe Services GMBH) Corporate Website Address www.mondelezinternational.com Primary Activity or Product Manufacturer Related Company(ies) None Country Operations Australia, Austria, Belarus, Belgium, Belize, Brazil, Bulgaria, Burundi, Cambodia, Cameroon, Canada, Chile, China, Colombia, Costa Rica, Cote d'Ivoire, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Germany, Ghana, Greece, Guatemala, Honduras, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Kenya, Lebanon, Madagascar, Malawi, Malaysia, Mexico, Morocco, Mozambique, Netherlands, New Zealand, Nicaragua, Nigeria, Norway, Pakistan, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russian Federation, Rwanda, Singapore, Slovenia, South Africa, Spain, Swaziland, Sweden, Switzerland, Tanzania, United Republic of, Thailand, Turkey, Uganda, Ukraine, United Kingdom, United States, Uruguay, Venezuela, Vietnam Membership Number 4-0195-11-000-00 Membership Type Ordinary Members Membership Category Consumer Goods Manufacturers Particulars ACOP 2013/2014 - Mondelez International, Inc (Formerly known as: Kraft Foods Europe Services GMBH) Consumer Goods Manufacturers Operational Profile 1.1 Please state what your main activity(ies) is/are within manufacturing ■ End-product manufacturer ■ Food Goods ■ Own-brand ■ Manufacturing on behalf