Career BIO - JOSE GORBEA Jose Gorbea joined HP in 2017 and is Head of HP Graphics Solutions for Brands in EMEA. Jose is a passionate marketing leader & keynote speaker with solid expertise & thought leadership across the marketing mix, coupled with a strong track record on revitalizing brands by inspiring teams to deliver breakthrough brand strategies & award-winning campaigns. He has led for nearly 20 years the overall marketing strategy & execution of well established brands such as Kit Kat, Crunch, Cadbury, Milka, Toblerone, belVita, Ritz, Philadelphia, Trident and Stimorol across numerous geographies such as Latam, Europe and Global. In his last role at Mondelez, he was the Head of Marketing & Digital Operations for Europe. Jose has helped shape the marketing culture in global organizations with a socially responsible, competitive & winning mindset by strengthening marketing capabilities in Nestle, Mondelez and HP. Jose holds a digital marketing certification from the Google Marketing Academy which makes him an asset for delivering brand solutions in a digital world. • Recognized by CNN's Grupo Expansion with a Marketing Monster Award in delivering one of the best performing marketing campaigns of 2010 in Mexico with the Nestle 'Carlos V' brand (Link → http://expansion.mx/monstruos- de-la-mercadotecnia-2010/2010/10/20/nestle-juega-y-reposiciona-a-carlos-v) • Recognized by Mondelez with the 'Best Brand Revitalization' Award in 2016 for successfully turning around the Stimorol chewing gum brand in Europe. SCHOLARSHIP / CERTIFICATIONS • IBEROAMERICANA UNIVERSITY – Mexico City - Business Management Bachelor Degree (1996-2000) / Marketing Specialty Degree (1999-2000) • GOOGLE DIGITAL ACADEMY – Europe - Squared Guru Certification – Digital Marketing (2017) PROFESSIONAL EXPERIENCE • MONDELEZ EUROPE – Zurich, Switzerland - Marketing & Digital Operations Head - Europe – (Feb’16 – Aug’17) - Gum Category Lead Europe – (Mar’14 – Jan’16) - Innovation Platform Lead – Toblerone, Cadbury and Milka – (Jan’11 – Mar’14) • NESTLE MEXICO - Sr. Marketing Manager – Chocolates Category – (Jun’08 – Nov’10) • KRAFT FOODS MEXICO - Sr. Brand Manager Salty & Healthy Snacks – Ritz & belVita (Feb’06 – May‘08) • KRAFT FOODS LATIN AMERICA HQ – Miami, Florida - Jr. Brand Manager Chocolates - Toblerone, Milka & Lacta (Jul’04 – Jan’06) • KRAFT FOODS MEXICO - Jr. Brand Associate - Kraft Mayonnaise & Philadelphia (Jul’01 – Jun’04) • GRUPO BIMBO MEXICO - Marketing Trainee Sweet Treats – Gansito, Pingüino,Submarinos (Jan’99 – Aug’00) .