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Kraft Foods Inc(Kft)
KRAFT FOODS INC (KFT) 10-K Annual report pursuant to section 13 and 15(d) Filed on 02/28/2011 Filed Period 12/31/2010 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 (Mark one) FORM 10-K [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2010 OR [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER 1-16483 Kraft Foods Inc. (Exact name of registrant as specified in its charter) Virginia 52-2284372 (State or other jurisdiction of incorporation or organization) (I.R.S. Employer Identification No.) Three Lakes Drive, Northfield, Illinois 60093-2753 (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code: 847-646-2000 Securities registered pursuant to Section 12(b) of the Act: Title of each class Name of each exchange on which registered Class A Common Stock, no par value New York Stock Exchange Securities registered pursuant to Section 12(g) of the Act: None Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes x No ¨ Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ¨ No x Note: Checking the box above will not relieve any registrant required to file reports pursuant to Section 13 or 15(d) of the Exchange Act from their obligations under those Sections. -
Extending the Product Life Cycle Through Repositioning
CADBURY V-5 9/8/05 1:38 PM Page 1 Extending the Product Life cycle through Repositioning Overview This study looks: ! The Cadbury Snack range ! The product life cycle ! Repositioning as a strategy for maturity introduction Cadbury Ireland is a subsidiary of Cadbury-Schweppes plc, a global leader in the manufacture of confectionery and beverage products. Cadbury Ireland was set up in 1932 and The Product today has three production plants, in Coolock and Dun Life Cycle concept Laoghaire in Dublin and Rathmore, Co. Kerry. More than 200 products are exported from Ireland to 30 countries The product life cycle model helps marketers identify the ! around the world, contributing over 110m to Irish trade. different stages that the sales and profits of a product go The distinctive taste of Cadbury Ireland’s products is due through during the course of its lifetime. There are five to the use of local ingredients and the company is one of stages to the product life cycle: introduction, growth, the largest users of indigenous Irish materials. maturity, saturation and decline. Cadbury Snack The Product Life Cycle Model The Cadbury Snack range was launched in the 1950s in SALES Ireland. The range consists of three main products: ! Snack Wafer in distinctive pink packaging ! Snack Shortcake in distinctive yellow packaging ! Snack Sandwich in distinctive purple packaging Introduction Growth Maturity Saturation Decline TIME The Snack range is the third biggest confectionery brand 1. Introduction: Sales are slow as the product is not yet in Ireland accounting for over !22m of Cadbury retail known. Costs are high due to heavy marketing spend to sales. -
The Cadbury Foundation Donates €56000 to Support
23rd October 2017: The Cadbury Foundation donates €56,000 to support Aware’s ‘Beat the Blues’ initiative The Cadbury Foundation, which has been in operation for over 80 years, has donated €56,000 to Irish mental health organisation and Cadbury Ireland charity partner, Aware, to support their ‘Beat the Blues’ initiative for secondary schools. A positive mental health programme, Beat the Blues is aimed at senior cycle students throughout Ireland. Delivered over two class periods, the programme is designed to teach students about mental health and equip them with the tools to deal with life’s challenges. Speaking about The Cadbury Foundation donation to Aware, Eoin Kellett, Managing Director at Mondelez Ireland said: “The whole team at Cadbury Ireland is very proud of our association with Aware and all of the positive work they do around mental health in Ireland. The ‘Beat the Blues’ programme is one of many great initiatives that Aware implements every year. It is so important to educate younger generations about the early signs of mental health issues and to equip them with the knowledge they need to care for their mental health. All too often, we hear of tragic circumstances arising from young people suffering with mental health issues. This programme opens the door for young people to talk about mental health and we are honoured to support such an important initiative.” To mark the donation, Eoin Kellett, Gerry O’Brien, Head of Fundraising at Aware, and Dublin football legend and Aware ambassador, Bernard Brogan, paid a visit to Larkin Community College, Cathal Brugha Street, Dublin 1, to join Bernard’s fellow Dublin teammate and Aware mental health trainer, Kevin McManamon, where he was delivering a ‘Beat The Blues’ talk to the school’s students. -
Bringing the World Moments Of
BRINGING THE WORLD MOMENTS OF ANNUAL REPORT AND FORM 20-F 2001 Contents Page 1 Business Review 2001 1 2 Description of Business 29 3 Operating and Financial Review 39 4 Report of the Directors 59 5 Financial Record 79 6 Financial Statements 87 7 Shareholder Information 141 Glossary 159 Cross reference to Form 20-F 160 Index 162 This is the Annual Report and Form 20-F of Cadbury Schweppes public limited company for the year ended 30 December 2001. It contains the annual report and accounts in accordance with UK generally accepted accounting principles and regulations and, together with the Form 20-F to be filed in April 2002 with the US Securities and Exchange Commission, incorporates the annual report on Form 20-F for the US Securities and Exchange Commission. A Summary Financial Statement for the year ended 30 December 2001 has been sent to all shareholders who have not elected to receive this Annual Report and Form 20-F. The Annual General Meeting will be held on Thursday, 9 May 2002. The Notice of Meeting, details of the business to be transacted and arrangements for the Meeting are contained in the separate Annual General Meeting booklet sent to all shareholders. 1 Business Review 2001 Group Strategy Statement 2 This is Cadbury Schweppes! 4 Corporate and Financial Highlights 6 Moments of Delight – Confectionery 8 1 Chairman’s Statement 10 Moments of Delight – Beverages 12 Chief Executive Officer’s Review 14 A Snapshot of our Industry 20 Chief Operating Officer’s Review 22 Corporate and Social Responsibility 26 Contents Inside Front Cover Glossary 159 Cross reference to Form 20-F 160 Index 162 Annual Report and Form 20-F 2001 Cadbury Schweppes 1 WE ARE passionate ABOUT TO CREATE BRANDS BRANDS THAT BRING THE delight AND A SPLASH 2 Cadbury Schweppes Annual Report and Form 20-F 2001 WORKING TOGETHER THAT PEOPLE love. -
1998 Annual Report
Managing for Value Annual Report and Form 20-F 1998 Results Summary % Change As At constant 1998 1997 reported exchange rates Sales (a) £4,106m £4,173m –2% +4% Trading profit before exceptional items and restructuring costs (a) £642m £624m +3% +8% Trading margin before exceptional items (a) 15.3% 14.5% +0.8pts +0.8pts Profit before tax, exceptional items and disposals £609m £575m +6% +11% Basic earnings per share 35.0p 68.7p N/A N/A Underlying earnings per share (b) 39.4p 37.2p +6% +11% Net dividend per share 19.0p 18.0p +6% +6% Capital expenditure (a) £162m £209m –22% –18% Marketing expenditure (a) £726m £706m +3% +6% Free cash flow £157m £157m Nil N/A Total Group employees 38,656 41,320 – 6% N/A (a) From continuing operations (b) Represents Basic earnings per share adjusted to exclude exceptional items and gains and losses on disposals of subsidiaries and investments Contents Page 1 Letter to Shareowners 3 2 Description of Business 21 3 Operating and Financial Review 31 4 Report of the Directors 57 5 Financial Record 77 6 Financial Statements 83 7 Shareholder Information 135 Glossary 147 Cross reference to Form 20-F 148 Index 150 This is the Annual Report and Form 20-F for the year ended 2 January 1999. It contains the annual report and accounts in accordance with UK generally accepted accounting principles and regulations and incorporates the annual report on Form 20-F for the Securities and Exchange Commission in the US. A Summary Financial Statement for the year ended 2 January 1999 has been sent to all shareholders who have not elected to receive this Annual Report and Form 20-F. -
Copyrighted Material
Index Absolutely Pure, therefore Best, 23 Cadbury, 232 Acquisition Trail, 281 advertising, 311 Advertising, see Full-length sound fi lm approach, 170 Alkalised cocoa, 26, 27, 32, 35 armoury, 86 Allergens, see Genetically modifi ed ingredients cakes, 309 American armed forces, 150 Cadbury, Adrian, 175, 224, 232 Arkwright, Richard, 49 Cadbury, Barrow, 110 Associated British Foods, 212 Cadbury, Dominic, 247, 248, 283, 293, Australia, 98, 113, 115, 124, 125, 127, 128, 133, 299, 303, 330 135, 137, 139, 141, 142, 145, 161, 196, 259, Cadbury, Edward, 38, 80, 83 261, 272, 310, 313, 335 Cadbury, Egbert, 111 Australian confectionery market, 128 Cadbury, George, 9, 12, 13, 20, 35, 50, 52, 59, 70, 77, 91, 110, 111, 112, 113, 325 Cadbury, John, 4, 6, 7, 32, 294 Best quality fancy goods, 45 Cadbury, Laurence, 165 Best-selling chocolate bar, 84 Cadbury, Paul, 115, 175, 210, 214, 232 Birmingham canal, 50 Cadbury, Richard, 7, 26, 41, 50, 59, 70, 325 Birmingham West suburban railway, 50 Cadbury, William, 97, 99 Black, Cilla, 245 Cadbury Board, 25, 108, 161, 187, 204 Black Forest, 313 Cadbury brand(s), 69, 243, 294 Bonus Bar, 185 Cadbury business, 20, 34, 37, 49, 70, 74, 135, 144 Bournville annual output, 153 development of, 37 Bournville-based exporter, 124 major impact, 74 Bournville business model, 205 Cadbury campaign, 69 Bournville cocoa, 27, 28, 29, 37, 39, 40, 45, Cadbury chocolate biscuits, 165, 220 74, 75, 77, 92, 97, 98, 101, 108, 139, Cadbury chocolate business, 224 144, 160, 162, 205, 328 Cadbury chocolate(s), 251, 272 success of, 108 Cadbury Classics, 301 Bournville dark chocolate, 298 Cadbury cocoa, 25, 27 Bournville enterprise, 146 Cadbury cococubs, 92 Bournville experiment, 166 Cadbury cream liqueur, 311 Bournville export department, 202 Cadbury display, 257 Bournville factory, 90 http://www.pbookshop.comTh e choice is yours. -
Integrated Marketing Communication ON
Integrated marketing communication ON SUBMITTETD TO SUBMITTED BY: Prof. Krishan Gopal Pushpander Kumar RQ3702 B28 B.Tech-MBA(IT) Contents Contents ................................................................................................................. 2 Overview of the Company: ..................................................................................... 3 Cadbury’s CSR Vision and Strategy .................................................................... 5 OVER ALL TURN OVER ......................................................................................... 6 CHALLENGES OF CADBURY .................................................................................... 8 Cadbury challenges commuters with 'Eyebrow Language' .................................... 8 WHAT IS BRAND? ................................................................................................. 10 DEVELOPING A BRAND ...................................................................................... 11 CADBURY: THE BRAND ...................................................................................... 13 COMPETITORS: .................................................................................................. 13 BUILDING A MEGABRAND: CADBURY DAIRY MILK ............................................. 18 SCOPE OF THE MEGABRAND ............................................................................. 20 Cadbury Advertising Timeline their products:- .................................................. 21 CADBURY AND ITS PRODUCTS -
How Cadbury Dairy Milk Earned Its Place As the Number One Choice in Chocolate Countlines
How Cadbury Dairy Milk earned its place as the number one choice in chocolate countlines Publicis Dublin & PHD Ireland AGENCIES COMPANY PROFILE Publicis Dublin One of the largest and most awarded creative advertising agencies in Ireland, Publicis Dublin is an affiliated agency of Publicis, the world’s third largest and fastest growing advertising network. We want our Client’s brands and business to prosper and creativity is our tool. At Publicis our definition of creativity extends beyond the winning of creative awards, to the development of new ideas, products, brands and business solutions. We embrace the recession induced challenges our clients face and provide innovative solutions. CLIENT We have Irish Advertising’s most creative culture so we attract Ireland’s most creative minds to work on our client’s brands. At Publicis we believe creativity and effectiveness go hand in hand. PHD PHD is a media and communications agency that has been built on a culture of thought leadership, creativity and innovation. PHD is committed to delivering dynamic communication solutions with effectiveness at the heart of everything we do. Quite simply, we produce integrated communication solutions that are accountable. PHD is responsible for looking after some of the largest and most AWARDS prominent brands in Ireland. Our client list includes: Fáilte Ireland, Mondelez, The Irish Times, FMCG Permanent TSB, Dublin Airport Authority, Warner, Topaz, Canon, Sage, Citroen, Dr. Oetker, Garmin, Sponsored by RTE MEDIA SALES SILVER Kerrygold, Mothercare and countless others. 1 How Cadbury Dairy Milk earned its place as the number one choice in chocolate countlines Publicis Dublin & PHD Ireland INTRODUCTION & BACKGROUND Cadbury believes in advertising and advertising has rewarded Cadbury for this belief. -
Cadbury's Wispa Case Study
CADBURY 4 PAGE A4 21/10/08 13:11 Page 1 Wispa: A brand loyalty success story Learning outcomes • Branding • Brand loyalty • Consumer-led marketing – Bring Back Wispa Introduction Branding Cadbury Ireland is a subsidiary of Cadbury plc, a global leader Branding is the process by which companies differentiate in the manufacture of confectionery. their product offerings from competition. A brand is created by using a name, symbol, design, packaging or some When first established in Ireland in 1932, Cadbury Ireland combination of these. Building and maintaining a brand is a manufactured and sold just three products. Today, it exports critical task of a marketing manager. Successful branding over 200 of its well-known Cadbury products to 30 countries allows consumers to develop strong associations and makes worldwide, making a contribution of €110 million to Irish their purchasing decision easier. trade. Cadbury is the number one confectionery company in Ireland and operates three manufacturing plants here. Two Brands help consumers to quickly identify products and make are based in Dublin - in Coolock and in Dun Laoghaire; the shopping easier. Strong brands carry a guarantee of quality third is in Rathmore, Co. Kerry. Cadbury Ireland uses local that consumers trust and are often willing to pay more for. ingredients and is one of the largest users of indigenous Irish Consumers will pay a premium (top price) for a branded materials. Using local produce is a major factor in creating product when they believe it provides higher value. While the legendary taste of Cadbury Ireland's products. products can come and go over time, brands (if properly managed) can live indefinitely. -
Cadbury Dairy Milk: Combining Science and Art to Maximise Effectiveness
Cadbury Dairy Milk: Combining science and art to maximise effectiveness PHD COMPANY PROFILE AGENCY PHD is a media and communications agency that has been built on a culture of thought leadership, creativity and innovation. PHD is committed to delivering dynamic communication solutions with effectiveness at the heart of everything we do. Quite simply, we produce integrated communication solutions that are accountable. PHD is responsible for looking after some of the largest and most prominent brands in Ireland. CLIENT AWARD FMCG Sponsored by GOLD 1 Cadbury Dairy Milk: Combining science and art to maximise effectiveness PHD INTRODUCTION & BACKGROUND Cadbury Dairy Milk (CDM) is Ireland’s most loved chocolate brand and is known for memorable creative campaigns that surprise and delight its fans. The Gorilla and The Eyebrows ads, which were created centrally, are still referenced years later and campaigns developed locally in Ireland, such as Dunphy & Giles and The Joy Tree, connected Irish consumers to the brand, generating mass reach, local excitement and conversation. Cadbury Ireland has had success in previous ADFX awards, winning Gold in 2012 and Silver in 2014, and this is testament to their continuous embedding of effectiveness measures to test, learn and evolve all of their campaigns. However, this isn’t the story of Cadbury investing in another large budget creative execution to run a burst campaign or launch a product. It is instead a story of their media agency, PHD, collaborating with Cadbury to realign the brand strategy in Ireland by unlocking the Science and the Art of advertising. In 2015, Cadbury were without a local creative agency and struggling to grow in a stagnant market. -
Financial Statements for Cadbury Schweppes Plccontinued
U53441 COVER ICON.qxd 3/3/08 22:19 Page FC1 Cadbury Schweppes plc Schweppes Cadbury Cover is printed on Revive 50:50 Silk, a 50% recycled paper with FSC certification. The composition of the paper is 25% de-inked past consumer waste, 25% unprinted pre-consumer waste and 50% virgin fibre. Text pages are printed on Revive 100 Uncoated, a 100% recycled paper with FSC certification. The composition of the paper is 100% de-inked post-consumer waste. All pulps used are Elemental Chlorine Free (ECF) and the manufacturing mill is accredited with the ISO 14001 standard for environmental management. The use of the FSC logo identifies products, which contain wood from well-managed forests certified in accordance with the rules of the Forest Stewardship Council. 2007 & Accounts Report Annual Annual Report & Accounts 2007 www.cadburyschweppes.com Cadbury Schweppes plc 25 Berkeley Square, London W1J 6HB Telephone: +44 (0) 20 7409 1313 Fax: +44 (0) 20 7830 5200 WorldReginfo - 589c94ab-4f59-49a9-ab76-77f3c4cfc48e U53441 COVER ICON.qxd 4/3/08 00:11 Page IFC2 We are the world’s largest confectionery company and have strong regional beverages Low cost share dealing service Unsolicited mail report Directors’ &Highlights Overview Business & review Financial statements Financial Stocktrade offers our non-US resident shareowners a The Company is legally obliged to make its share register businesses in North America and Australia. telephone share dealing service. The basic commission charge available to the general public. Consequently some for this service is 0.5% of the total value of the sale or shareowners may receive unsolicited mail, including purchase amount, with a minimum charge of £15. -
Copyrighted Material
Index Absolutely Pure, therefore Best, 23 Cadbury, 232 Acquisition Trail, 281 advertising, 311 Advertising, see Full-length sound fi lm approach, 170 Alkalised cocoa, 26, 27, 32, 35 armoury, 86 Allergens, see Genetically modifi ed ingredients cakes, 309 American armed forces, 150 Cadbury, Adrian, 175, 224, 232 Arkwright, Richard, 49 Cadbury, Barrow, 110 Associated British Foods, 212 Cadbury, Dominic, 247, 248, 283, 293, Australia, 98, 113, 115, 124, 125, 127, 128, 133, 299, 303, 330 135, 137, 139, 141, 142, 145, 161, 196, 259, Cadbury, Edward, 38, 80, 83 261, 272, 310, 313, 335 Cadbury, Egbert, 111 Australian confectionery market, 128 Cadbury, George, 9, 12, 13, 20, 35, 50, 52, 59, 70, 77, 91, 110, 111, 112, 113, 325 Cadbury, John, 4, 6, 7, 32, 294 Best quality fancy goods, 45 Cadbury, Laurence, 165 Best-selling chocolate bar, 84 Cadbury, Paul, 115, 175, 210, 214, 232 Birmingham canal, 50 Cadbury, Richard, 7, 26, 41, 50, 59, 70, 325 Birmingham West suburban railway, 50 Cadbury, William, 97, 99 Black, Cilla, 245 Cadbury Board, 25, 108, 161, 187, 204 Black Forest, 313 Cadbury brand(s), 69, 243, 294 Bonus Bar, 185 Cadbury business, 20, 34, 37, 49, 70, 74, 135, 144 Bournville annual output, 153 development of, 37 Bournville-based exporter, 124 major impact, 74 Bournville business model, 205 Cadbury campaign, 69 Bournville cocoa, 27, 28, 29, 37, 39, 40, 45, Cadbury chocolate biscuits, 165, 220 74, 75, 77, 92, 97, 98, 101, 108, 139, Cadbury chocolate business, 224 144, 160, 162, 205, 328 Cadbury chocolate(s), 251, 272 success of, 108 Cadbury Classics, 301 Bournville dark chocolate, 298 Cadbury cocoa, 25, 27 Bournville enterprise, 146 Cadbury cococubs, 92 Bournville experiment, 166 Cadbury cream liqueur, 311 Bournville export department, 202 Cadbury display, 257 Bournville factory, 90 Th e choice is yours.