Annual Report & Accounts 2006
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FOOD INDUSTRY Opolskie Region
LIST OF COMPANIES INCLUDED FOOD INDUSTRY Opolskie region FLOURISHING OPOLSKIE REGION Opolskie region – European region in Southern Poland REGION Opolskie region is a region that draws its strength from a multinational heritage. The most im- portant trade routes in Central Europe crossed there their paths for centuries while local tradi- tions were shaped by Germans, Poles and Czechs. This extraordinary geographic position on the crossroad of different paths of cultures has a strong influence on the region from the economical aspect. Residents of Opolskie stand out for their diligence, commitment to tradition and openness to the world. Businesses generally praise the high level of work ethic, education and involvement of employees in local compa- nies. A relatively high German minority (about 10% of the total population) also means a better connectivity to German, Austrian and Swiss markets. Local administration and authorities have been successfully attracting investors in these years and are currently developing necessary infrastructure to attract even more. Attractive invest- ment areas are available along A4 motorway, linking Opole with Wroclaw, Katowice and Kra- kow, as well as the markets of Germany and Ukraine. Opolskie voivodship enjoys a reputation among foreign investors, particularly in the food pro- cessing, chemical, metal hardware and construction sectors. According to recent analysis by Deloitte, the region can expect new investment projects in the automotive, engineering, food, glass, chemical, paper and R&D sectors. The region is renowned for its high life standard and flourishing academic center. Local resi- dents and investors have a wide choice of active leisure and resting options. MULTICULTURALISM: 10% GERMAN MINORITY 2 REGION 380€ gross (1680 PLN) minimum gross wage 9412km2 area $ . -
Curriculum Vitae
Career BIO - JOSE GORBEA Jose Gorbea joined HP in 2017 and is Head of HP Graphics Solutions for Brands in EMEA. Jose is a passionate marketing leader & keynote speaker with solid expertise & thought leadership across the marketing mix, coupled with a strong track record on revitalizing brands by inspiring teams to deliver breakthrough brand strategies & award-winning campaigns. He has led for nearly 20 years the overall marketing strategy & execution of well established brands such as Kit Kat, Crunch, Cadbury, Milka, Toblerone, belVita, Ritz, Philadelphia, Trident and Stimorol across numerous geographies such as Latam, Europe and Global. In his last role at Mondelez, he was the Head of Marketing & Digital Operations for Europe. Jose has helped shape the marketing culture in global organizations with a socially responsible, competitive & winning mindset by strengthening marketing capabilities in Nestle, Mondelez and HP. Jose holds a digital marketing certification from the Google Marketing Academy which makes him an asset for delivering brand solutions in a digital world. • Recognized by CNN's Grupo Expansion with a Marketing Monster Award in delivering one of the best performing marketing campaigns of 2010 in Mexico with the Nestle 'Carlos V' brand (Link → http://expansion.mx/monstruos- de-la-mercadotecnia-2010/2010/10/20/nestle-juega-y-reposiciona-a-carlos-v) • Recognized by Mondelez with the 'Best Brand Revitalization' Award in 2016 for successfully turning around the Stimorol chewing gum brand in Europe. SCHOLARSHIP / CERTIFICATIONS • IBEROAMERICANA UNIVERSITY – Mexico City - Business Management Bachelor Degree (1996-2000) / Marketing Specialty Degree (1999-2000) • GOOGLE DIGITAL ACADEMY – Europe - Squared Guru Certification – Digital Marketing (2017) PROFESSIONAL EXPERIENCE • MONDELEZ EUROPE – Zurich, Switzerland - Marketing & Digital Operations Head - Europe – (Feb’16 – Aug’17) - Gum Category Lead Europe – (Mar’14 – Jan’16) - Innovation Platform Lead – Toblerone, Cadbury and Milka – (Jan’11 – Mar’14) • NESTLE MEXICO - Sr. -
Mondelez International Announces $50 Million Investment Opportunity for UK Coffee Site
November 7, 2014 Mondelez International Announces $50 Million Investment Opportunity for UK Coffee Site - Proposal coincides with Banbury coffee plant's 50th anniversary - Planned investment highlights success of Tassimo single-serve beverage system - Part of a multi-year, $1.5 billion investment in European manufacturing BANBURY, England, Nov. 7, 2014 /PRNewswire/ -- Mondelez International, the world's pre-eminent maker of chocolate, biscuits, gum and candy as well as the second largest player in the global coffee market, today announced plans to invest $50 million (£30 million) in its Banbury, UK factory to build two new lines that will manufacture Tassimo beverage capsules. Tassimo is Europe's fastest growing single-serve system, brewing a wide variety of beverages including Jacobs and Costa coffees and Cadbury hot chocolate. The decision is part of Mondelez International's multi-year investment in European manufacturing, under which $1.5 billion has been invested since 2010. The planned investment will create close to 80 roles and coincides with the 50th anniversary of the Banbury factory, which produces coffee brands such as Kenco, Carte Noire and Maxwell House. The Tassimo capsules produced in Banbury will be exported to Western European coffee markets in France and Spain as well as distributed in the UK. "Tassimo is a key driver of growth for our European coffee business, so this $50 million opportunity is a great one for Banbury," said Phil Hodges, Senior Vice President, Integrated Supply Chain, Mondelez Europe. "Over the past 18 months, we've made similar investments in Bournville and Sheffield, underscoring our commitment to UK manufacturing. -
Kraft Foods Inc(Kft)
KRAFT FOODS INC (KFT) 10-K Annual report pursuant to section 13 and 15(d) Filed on 02/28/2011 Filed Period 12/31/2010 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 (Mark one) FORM 10-K [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2010 OR [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER 1-16483 Kraft Foods Inc. (Exact name of registrant as specified in its charter) Virginia 52-2284372 (State or other jurisdiction of incorporation or organization) (I.R.S. Employer Identification No.) Three Lakes Drive, Northfield, Illinois 60093-2753 (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code: 847-646-2000 Securities registered pursuant to Section 12(b) of the Act: Title of each class Name of each exchange on which registered Class A Common Stock, no par value New York Stock Exchange Securities registered pursuant to Section 12(g) of the Act: None Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes x No ¨ Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ¨ No x Note: Checking the box above will not relieve any registrant required to file reports pursuant to Section 13 or 15(d) of the Exchange Act from their obligations under those Sections. -
Discovering Gems in Social Media That Will Add Value to Your Business CIO Forum
Discovering Gems In Social Media That Will Add Value To Your Business CIO Forum 13 November 2014, Oslo Key Messages … “ The complexity of digital media, having to manage it from a global to a local level, is growing exponentially – # of pages, content, ownership, governance, aligned across brands, etc.” “ This creates tremendous opportunity and risk challenges for all organizations.” “ Today, I will share two examples of how organizations advantage both: 1. Understanding, measuring and mitigating risk 2. Developing strategic, competitive insight “ One guarantee – it is an evolutionary process and who knows what more will come.” Page 2 CIO Forum. 12 November 2014, Oslo. © Ernst & Young, 2014 Volumes / channels keep growing and growing and growing Mondelez and 9 of its Leading Brands on Social Media (1 January 2010 to 15 Mar 2013) 1 2 4 3 Source: EY Research, conducted using licensed toolset from [1] products: Belvita, Cadbury, Carte Noire, Côte d’or, Halls, Hollywood, Jacobs, Kenco, Milka, Oreo, Crimson Hexagon. As of 15 March 2013. Philadelphia, Stimorol, Tassimo, Toblerone, Trident, Page 3 CIO Forum. 12 November 2014, Oslo. © Ernst & Young, 2014 Current social media analysis simply reveals the tip … Marketing and Brand and community product Issues and programming Competitor sentiment complaints insight Page 4 CIO Forum. 12 November 2014, Oslo. © Ernst & Young, 2014 … of an iceberg of insight. A “deeper dive” can reveal so much more. Marketing and Brand and community product Issues and programming Competitor sentiment complaints insight Customer Risk management Competitive experience benchmarking design Stakeholder Consumer Acquisition analysis insight targeting Operating model efficiency Legal debate Supply chain Strategic improvements direction Human resource strategy Counterfeiting and trafficking Page 5 CIO Forum. -
Enel Green Power's Renewable Energy Is Part of the History of Mondelēz International's Business Unit in Mexico
Media Relations T (55) 6200 3787 [email protected] enelgreenpower.com ENEL GREEN POWER'S RENEWABLE ENERGY IS PART OF THE HISTORY OF MONDELĒZ INTERNATIONAL'S BUSINESS UNIT IN MEXICO • Enel Green Power supplies up to 77 GWh annually to two Mondelēz International factories with wind energy from its 200 MW Amistad I wind farm located in Ciudad Acuña, Coahuila. • Thanks to this relationship, Mondelēz International has avoided the emission of approximately 33,000 tons of CO2 per year. Mexico City, October 7th, 2020 – Enel Green Power México (EGPM), the renewables subsidiary of Enel Group, joins the celebration of the 8th anniversary of Mondelēz International in the country, by commemorating two years of successful collaboration through an electric power supply contract. Derived from this contract, Mondelēz International has received up to 77 GWh per year of renewable energy to its factories located in the State of Mexico and Puebla. Thanks to the renewable energy supplied by EGPM´s Amistad I wind farm; Mondelēz International has avoided the emission of around 33,000 tons of CO2 per year, equivalent to almost 80% of its emission reduction target for Latin America in 2020. Similarly, this energy is capable of producing approximately more than 100,000 tons annually of product from brands such as Halls, Trident, Bubbaloo, Oreo, Tang and Philadelphia and is enough to light approximately 33,000 Mexican homes for an entire year. “It is an honor for Enel Green Power México to contribute to Mondelēz International environmental objectives and efforts to accelerate energy transition in the country. Today more and more companies are convinced that renewable energies are not only sustainable, but also profitable, which is why this type of agreements serve as a relevant growth path for clean sources in Mexico”, stated Paolo Romanacci, Country Manager of Enel Green Power Mexico. -
Extending the Product Life Cycle Through Repositioning
CADBURY V-5 9/8/05 1:38 PM Page 1 Extending the Product Life cycle through Repositioning Overview This study looks: ! The Cadbury Snack range ! The product life cycle ! Repositioning as a strategy for maturity introduction Cadbury Ireland is a subsidiary of Cadbury-Schweppes plc, a global leader in the manufacture of confectionery and beverage products. Cadbury Ireland was set up in 1932 and The Product today has three production plants, in Coolock and Dun Life Cycle concept Laoghaire in Dublin and Rathmore, Co. Kerry. More than 200 products are exported from Ireland to 30 countries The product life cycle model helps marketers identify the ! around the world, contributing over 110m to Irish trade. different stages that the sales and profits of a product go The distinctive taste of Cadbury Ireland’s products is due through during the course of its lifetime. There are five to the use of local ingredients and the company is one of stages to the product life cycle: introduction, growth, the largest users of indigenous Irish materials. maturity, saturation and decline. Cadbury Snack The Product Life Cycle Model The Cadbury Snack range was launched in the 1950s in SALES Ireland. The range consists of three main products: ! Snack Wafer in distinctive pink packaging ! Snack Shortcake in distinctive yellow packaging ! Snack Sandwich in distinctive purple packaging Introduction Growth Maturity Saturation Decline TIME The Snack range is the third biggest confectionery brand 1. Introduction: Sales are slow as the product is not yet in Ireland accounting for over !22m of Cadbury retail known. Costs are high due to heavy marketing spend to sales. -
Kraft Foods Produktoversigt
Kraft Foods Produktoversigt Kaffe og cacao . Chokolade . Kiks . Tyggegummi og bolsjer BR352/DK/04.2012/932186/Abena Grafisk BR352/DK/04.2012/932186/Abena “Kaffe dufter som friskmalet himmel“ Jessi Lane Adams Gevalia 1853 Professionel - formalet Varenr. Varebeskrivelse Størrelse Antal pr. karton 121655 Gevalia 1853 Professionel 1000 g 6 121657 Gevalia 1853 Professionel 175 g 30 121656 Gevalia 1853 Professionel 65 g 64 Gevalia økologisk - formalet Varenr. Varebeskrivelse Størrelse Antal pr. karton 121600 Gevalia Professionel Økologisk 1000 g 6 121620 Gevalia Økologisk 400 g 16 121626 Gevalia Professionel Økologisk 175 g 30 121659 Gevalia Professionel Økologisk 65 g 64 Gevalia Professionel - formalet Varenr. Varebeskrivelse Størrelse Antal pr. karton 121661 Gevalia Professionel Rød 1000 g 6 121605 Gevalia Professionel Rød 500 g 12 121660 Gevalia Professionel Rød 175 g 30 121625 Gevalia Professionel Rød 65 g 64 Karat Professionel - formalet Varenr. Varebeskrivelse Størrelse Antal pr. karton 121643 Karat Professionel Plantage 500 g 12 121606 Karat Professionel Rubin 500 g 12 121662 Karat Professionel Rubin 65 g 64 2 Uanset hvor i verden du befinder dig, kender du allerede til flere af Kraft Foods produkter. Se Abenas sortiment fra Kraft Foods, så finder du måske en af dine egne favoritter. Kraft Foods stærke mærkevarer gør dem til markedsførende inden for områderne chokolade, kaffe, kiks og andre fødevarer som chokoladedrik, smøreost, bagværk og desserter. Gevalia - helbønner Varenr. Varebeskrivelse Størrelse Antal pr. karton 121636 Gevalia 1853 Professionel 1000 g 8 121658 Gevalia Professionel Økologisk 1000 g 8 Mastro Lorenzo - helbønner til espressokaffe Varenr. Varebeskrivelse Størrelse Antal pr. karton 121602 Mastro Lorenzo Aroma Oro Økologisk 1000 g 8 121603 Mastro Lorenzo Aroma Bar 1000 g 8 3 Gevalia - instant Varenr. -
Case with Questions J Cadbury 1
j Case with questions Cadbury 1 Cadbury is a very well known British confectionery company. Originally a family fi rm started by John Cadbury and grounded in Quaker values and ideals, it started life in 1824 as a shop selling chocolate as a virtuous alternative to alcohol. It went on to become a large-scale manufacturer of chocolate based at the now legendary Bournville factory, built in 1879, and its picturesque workers’ village with its red-brick terraces, cottages, duck ponds and wide open parks. Over the next 100 years Cadbury developed the products that have become so familiar: Dairy Milk in 1905, Milk Tray in 1915, Flake in 1920, Creme Egg in 1923, Roses in 1938 and more. From 1969 it traded as Cadbury Schweppes plc until, in 2008, it separated its global con- fectionery business (which retained the name ‘Cadbury’) from its US beverages business, which was renamed Dr Pepper Snapple Group Inc. Cadbury Schweppes had already sold off most of its beverages businesses in other countries around the world, a process started in 1999 and concluded in 2009 with the sale of its Australian beverages business. The reason for the exit from the beverages business was to enable Cadbury to focus more clearly on what it saw as its core strengths in confectionery, and better enhance shareholder value. Beverages had become the ‘poor sister’ in the relationship, with a separate management structure but delivering growth below the targets for the company. In 2008 the newly de-merged Cadbury set as its goal maintaining its market leadership position, and leveraging its scale and advantaged positions so as to maximise growth and returns. -
EURIB Top 100 Onmisbare Merken Van 2009
EURIB Top 100 Onmisbare Merken van 2009 Dr. Rik Riezebos Janneke Verhorst BCom EUROPEAN INSTITUTE FOR BRAND MANAGEMENT WWW.EURIB.ORG TM2009EU20_RapportCover_OnmMerken.indd 1 28-10-2009 11:21:28 2 © 2009 EURIB te Rotterdam DB EURIB behoudt zich uitdrukkelijk alle rechten voor die voortvloeien uit de Richtlijn 96/9/EG van 11 maart 1996 betreffende de rechtsbescherming van databanken. Niets uit deze uitgave mag worden verveelvoudigd, opgeslagen in een geautomatiseerd gege- vensbestand, of openbaar gemaakt, in enige vorm of op enige wijze, hetzij elektronisch, mecha- nisch door fotokopieën, opnamen of enig andere manier, zonder voorafgaande schriftelijke toe- stemming van de uitgever. No part of this report may be reproduced in any way whatsoever without the written permission of the publisher. EURIB Postbus 4407 3006 AK Rotterdam www.eurib.net / [email protected] 3 Managementsamenvatting In 2008 deed EURIB/ European Institute for Brand management voor het eerst onderzoek naar de vraag welke merken Nederlandse consumenten als onmis- baar ervaren. Aanleiding voor dit onderzoek was dat bij managementbeslissin- gen rond merken (zoals het uit de markt nemen van het merk Postbank) de me- ning van de consument meestal niet wordt gevraagd. In 2009 is dit onderzoek met een geüpdate lijst van merknamen herhaald. Centraal in dit onderzoek staat de zogenoemde onmisbaarheidscore, het percentage van de responden- ten dat bij een merk aangeeft het jammer te vinden als dit het komend jaar uit de markt genomen zou worden. Hoe hoger het percentage, des te meer een merk als onmisbaar wordt ervaren. De resultaten van dit onderzoek uit 2009 zijn ingedeeld in drie paragrafen. -
EURIB Top 100 Onmisbare Merken Van 2008
EURIB Top 100 Onmisbare Merken van 2008 Dr. Rik Riezebos Drs. Jean-Pierre Schreurs Janneke Verhorst BCom EUROPEAN INSTITUTE FOR BRAND MANAGEMENT WWW.EURIB.ORG © 2008 EURIB te Rotterdam Niets uit deze uitgave mag worden verveelvoudigd, opgeslagen in een geautomatiseerd gege- vensbestand, of openbaar gemaakt, in enige vorm of op enige wijze, hetzij elektronisch, mecha- nisch door fotokopieën, opnamen of enig andere manier, zonder voorafgaande schriftelijke toe- stemming van de uitgever. No part of this report may be reproduced in any way whatsoever without the written permission of the publisher. EURIB Postbus 4407 3006 AK Rotterdam www.eurib.org / [email protected] 2 Managementsamenvatting De laatste tien jaar is een groot aantal merken uit het Nederlandse merkenland- schap verdwenen. Het uit de markt nemen van merken (‘delistings’) komt voort uit managementbeslissingen waarbij gewoonlijk niet naar de mening van de consument wordt gevraagd. EURIB/ European Institute for Brand management heeft besloten in de discussie over het uit de markt nemen van merken, de consument zelf eens aan het woord te laten. In een recent uitgevoerd onder- zoek stond de vraag centraal welke merken Nederlanders zouden missen als ze uit de markt zouden worden genomen. Aan 1.049 consumenten is voor 1.327 merken gevraagd in hoeverre ze als onmisbaar worden ervaren. Centraal in dit onderzoek staat de zogenoemde onmisbaarheidscore, het per- centage van de respondenten dat bij een merk heeft aangegeven het jammer te vinden als deze het komend jaar van de markt zou verdwijnen. Hoe hoger het percentage, des te meer onmisbaar een merk wordt ervaren. De resultaten van dit onderzoek zijn ingedeeld in drie paragrafen. -
Mondelēz International's Diversification
Final PDF to printer Mondelēz International’s Diversification Strategy case 9 in 2017: Has Corporate Restructuring Benefited Shareholders? JOHN E. GAMBLE Texas A&M University–Corpus Christi Mondelēz International was among the world’s largest range of the company’s shares in 2011 was relatively snack foods makers with seven billion-dollar brands unchanged from that in 2007 when it became an including Cadbury, LU, Milka, Cadbury Dairy Milk, independent company after a spin-off by the Altria Trident, Nabisco, and Oreo. The company’s brand Group (formerly Philip Morris). Some of the lack- portfolio in 2017 included another 44 well-known luster growth in its share price could be attributed to brands such as Triscuit, Toblerone, Wheat Thins, the economic slowdown that began in 2007, but the Ritz, Philadelphia, Nilla, BelVita, Chips Ahoy!, and company’s upper management and its board believed Tang. Even though some of its brands had histories the underlying cause of its poor market performance dating over 100 years, the company had come into was a corporate strategy that was not sufficiently existence only in 2012 after a corporate restructur- focused on growth. ing at Kraft Foods. Kraft Foods Inc. was the world’s The company implemented a corporate restruc- second-largest processed foods company in 2012 with turing in 2012 to create a high-growth global snacks annual revenues of more than $54 billion in 2011. The business and a high-margin North American gro- company’s global lineup of brands included Maxwell cery business. The new snacks-oriented company House, Oreo, Cadbury, Chips Ahoy!, Honey Maid, would include all of Kraft Foods’s business units and Dentyne, Velveeta, Cheez Whiz, Oscar Mayer, and brands in Europe and developing markets, plus its Kraft.