Chocolate Bars in Their Wrappers
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Introduction
POM4_C01.qxd 6/21/06 7:54 AM Page 5 Introduction Today’s successful companies have one thing in common. Like Nike, their success comes from a strong customer focus and heavy commitment to marketing. These companies share an absolute dedication to sensing, serving and satisfying the needs of customers in well-defined target markets. They motivate everyone in the organisation to deliver high quality and superior value for their customers, leading to high levels of customer satisfaction. These organisations know that if they take care of their customers, market share and profits will follow. Marketing is about customers. Customers are an essential component of a marketing system. Each one of us is a customer in every area of human interrelation, from the consumption of education and health care and the queue in the post office to flying in a discount airline, and in every financial transaction, from the buying of biscuits to the purchase of a mobile phone. Creating customer value and satisfaction is at the very heart of modern marketing thinking and practice. Although we will explore more detailed definitions of marketing later in this chapter, perhaps the simplest definition is this one: marketing is the delivery of customer satisfaction at a profit. The goal of marketing is to attract new customers by promising superior value, and to keep current customers by delivering satisfaction. Many people think that only large companies operating in highly developed economies use marketing, but sound marketing is critical to the success of every organisation, whether large or small, domestic or global. In the business sector, marketing first spread most rapidly in consumer packaged-goods companies, consumer durables companies and industrial equipment companies. -
Case with Questions J Cadbury 1
j Case with questions Cadbury 1 Cadbury is a very well known British confectionery company. Originally a family fi rm started by John Cadbury and grounded in Quaker values and ideals, it started life in 1824 as a shop selling chocolate as a virtuous alternative to alcohol. It went on to become a large-scale manufacturer of chocolate based at the now legendary Bournville factory, built in 1879, and its picturesque workers’ village with its red-brick terraces, cottages, duck ponds and wide open parks. Over the next 100 years Cadbury developed the products that have become so familiar: Dairy Milk in 1905, Milk Tray in 1915, Flake in 1920, Creme Egg in 1923, Roses in 1938 and more. From 1969 it traded as Cadbury Schweppes plc until, in 2008, it separated its global con- fectionery business (which retained the name ‘Cadbury’) from its US beverages business, which was renamed Dr Pepper Snapple Group Inc. Cadbury Schweppes had already sold off most of its beverages businesses in other countries around the world, a process started in 1999 and concluded in 2009 with the sale of its Australian beverages business. The reason for the exit from the beverages business was to enable Cadbury to focus more clearly on what it saw as its core strengths in confectionery, and better enhance shareholder value. Beverages had become the ‘poor sister’ in the relationship, with a separate management structure but delivering growth below the targets for the company. In 2008 the newly de-merged Cadbury set as its goal maintaining its market leadership position, and leveraging its scale and advantaged positions so as to maximise growth and returns. -
Kosher Nosh Guide Summer 2020
k Kosher Nosh Guide Summer 2020 For the latest information check www.isitkosher.uk CONTENTS 5 USING THE PRODUCT LISTINGS 5 EXPLANATION OF KASHRUT SYMBOLS 5 PROBLEMATIC E NUMBERS 6 BISCUITS 6 BREAD 7 CHOCOLATE & SWEET SPREADS 7 CONFECTIONERY 18 CRACKERS, RICE & CORN CAKES 18 CRISPS & SNACKS 20 DESSERTS 21 ENERGY & PROTEIN SNACKS 22 ENERGY DRINKS 23 FRUIT SNACKS 24 HOT CHOCOLATE & MALTED DRINKS 24 ICE CREAM CONES & WAFERS 25 ICE CREAMS, LOLLIES & SORBET 29 MILK SHAKES & MIXES 30 NUTS & SEEDS 31 PEANUT BUTTER & MARMITE 31 POPCORN 31 SNACK BARS 34 SOFT DRINKS 42 SUGAR FREE CONFECTIONERY 43 SYRUPS & TOPPINGS 43 YOGHURT DRINKS 44 YOGHURTS & DAIRY DESSERTS The information in this guide is only applicable to products made for the UK market. All details are correct at the time of going to press but are subject to change. For the latest information check www.isitkosher.uk. Sign up for email alerts and updates on www.kosher.org.uk or join Facebook KLBD Kosher Direct. No assumptions should be made about the kosher status of products not listed, even if others in the range are approved or certified. It is preferable, whenever possible, to buy products made under Rabbinical supervision. WARNING: The designation ‘Parev’ does not guarantee that a product is suitable for those with dairy or lactose intolerance. WARNING: The ‘Nut Free’ symbol is displayed next to a product based on information from manufacturers. The KLBD takes no responsibility for this designation. You are advised to check the allergen information on each product. k GUESS WHAT'S IN YOUR FOOD k USING THE PRODUCT LISTINGS Hi Noshers! PRODUCTS WHICH ARE KLBD CERTIFIED Even in these difficult times, and perhaps now more than ever, Like many kashrut authorities around the world, the KLBD uses the American we need our Nosh! kosher logo system. -
Download Confectionery Category Advice
CATEGORY ADVICE 2021 • Market Insights • Must Stock Lines • Planograms www.bestwaywholesale.co.uk CATEGORY ADVICE Market Insight 2021 On the Go Chocolate Singles still have the largest Importance of Confectionery share of Confectionery with a quarter of all Confectionery is growing +2.7% in sales in Independent and Symbol Stores. Independent and Symbol stores. (Nielsen, I&S, 52 Weeks, 22.05.2021) Driven by more shoppers shopping local. (Nielsen, I&S, 52 Weeks, 22.05.2021) The Younger Confectionery Shopper Younger shoppers over index in confectionery in Independent and Symbol stores and they also spend more so are a Big Night In key demographic. Sharing products are (Lumina Intelligence Convenience Tracking growing the channel sales, with Programme data from w/c 11th November 2020 chocolate sharing +8.5% and to 26th April 2021) sugar sharing +5.9%. (Nielsen, I&S, 52 Weeks, 22.05.2021) Importance of Impulse 23% of shoppers in Independent and Symbol Seasonal Gifting Stores buy something on impulse. 17% of Confectionery Gifting is growing +18% and these impulse purchases are confectionery. driven by a growth in sales from events like 63% of shoppers purchase on impulse Xmas, Mother’s Day and Valentines. because of visibility and 28% of shoppers purchase because of promotion or PMP. (Nielsen, I&S, 52 Weeks, 22.05.2021) (Lumina CTP 2020) CATEGORY ADVICE Market Insight 2021 Clearly merchandise your main display by pack type (eg singles/duos), brand and best sellers in best locations. Drive impulse purchase with eye catching displays, then highlight high impulse lines like mints at the till point Stock the best selling Gifting range and next to Food/Coffee to Go Build exciting displays for Seasonal for the fresh breath mission. -
Safe Snack Guide
Commonly Available Foods Free of Peanuts and Tree Nuts Many Free of the Top 8 Allergens Content Updated: August 8, 2018 This copy was downloaded: September 2, 2018 Do not use this copy after: September 16, 2018 After this date, download an updated copy from: snacksafely.com/download Please read and understand this entire page and the next before using this guide. Your use of this guide indicates that you have read and understand the disclaimer below and accept and agree to its limitations. DISCLAIMER: ALL INFORMATION REGARDING INGREDIENTS AND MANUFACTURING PROCESSES WERE COMPILED FROM CLAIMS MADE BY THE PRODUCTS’ RESPECTIVE MANUFACTURERS ON THEIR LABELS OR VIA OTHER MEANS AND MAY ALREADY BE OUT OF DATE. ALTHOUGH EVERY EFFORT HAS BEEN MADE TO BE AS ACCURATE AS POSSIBLE, WE DO NOT ACCEPT ANY LIABILITY FOR ERRORS OR OMISSIONS MADE BY US OR THE PRODUCTS’ RESPECTIVE MANUFACTURERS. THIS LIST IS FOR INFORMATIONAL PURPOSES ONLY AND IS INTENDED TO SERVE AS A GUIDE, NOT AS AN AUTHORITATIVE SOURCE, AND IS NOT INTENDED TO REPLACE THE ADVICE OF ANY MEDICAL PROFESSIONAL. PRIOR TO PURCHASING ANY LISTED FOOD ITEM, IT IS YOUR RESPONSIBILITY TO CHECK THE PRODUCT LABEL TO ENSURE THAT UNDESIRED ALLERGENS ARE NOT LISTED AS INGREDIENTS AND TO VERIFY WITH THE MANUFACTURER THAT TRACE AMOUNTS OF UNDESIRED ALLERGENS WERE NOT INTRODUCED DURING THE MANUFACTURING PROCESS. CURRENT FDA LABELING GUIDELINES DO NOT MANDATE MANUFACTURERS DISCLOSE POTENTIAL ALLERGENS THAT MAY BE INTRODUCED AS PART OF THE MANUFACTURING PROCESS. The symbols preceding each product listing indicate the specific allergens that are excluded for that product and are important for determining whether the product is suitable for specific dietary restrictions. -
The Cadbury Foundation Donates €56000 to Support
23rd October 2017: The Cadbury Foundation donates €56,000 to support Aware’s ‘Beat the Blues’ initiative The Cadbury Foundation, which has been in operation for over 80 years, has donated €56,000 to Irish mental health organisation and Cadbury Ireland charity partner, Aware, to support their ‘Beat the Blues’ initiative for secondary schools. A positive mental health programme, Beat the Blues is aimed at senior cycle students throughout Ireland. Delivered over two class periods, the programme is designed to teach students about mental health and equip them with the tools to deal with life’s challenges. Speaking about The Cadbury Foundation donation to Aware, Eoin Kellett, Managing Director at Mondelez Ireland said: “The whole team at Cadbury Ireland is very proud of our association with Aware and all of the positive work they do around mental health in Ireland. The ‘Beat the Blues’ programme is one of many great initiatives that Aware implements every year. It is so important to educate younger generations about the early signs of mental health issues and to equip them with the knowledge they need to care for their mental health. All too often, we hear of tragic circumstances arising from young people suffering with mental health issues. This programme opens the door for young people to talk about mental health and we are honoured to support such an important initiative.” To mark the donation, Eoin Kellett, Gerry O’Brien, Head of Fundraising at Aware, and Dublin football legend and Aware ambassador, Bernard Brogan, paid a visit to Larkin Community College, Cathal Brugha Street, Dublin 1, to join Bernard’s fellow Dublin teammate and Aware mental health trainer, Kevin McManamon, where he was delivering a ‘Beat The Blues’ talk to the school’s students. -
Brummies Have Spoken Loudly and Opt for Wispa in Battle of Cadbury
Brummies have spoken loudly and opt for Wispa in battle of Cadbury Heroes at Christmas • Survey finds Wispa is Birmingham’s Hero of Cadbury Heroes • The Hazel Whirl is the Rose of all Roses, with Hazel in Caramel also scoring highly • Almost two-thirds of Birmingham adults believe Christmas isn’t complete without chocolate To mark 20 years since Cadbury’s Heroes hit our store selves and entered our annual Christmas gifting traditions, Mondelēz International, maker of the some of the UK’s best loved brands including Cadbury, Oreo and Maynards Bassets, has revealed the official consumer rankings of Cadbury Heroes and Roses, as decided by the Birmingham public. Mondelēz International worked with YouGov to ask Brits to pick their favourite from a box of Cadbury Heroes and Cadbury Roses, with the results sure to spark a debate. In what many may consider a surprise result, Wispa proved to be Birmingham’s favourite selection from a box of Cadbury Heroes, taking the top spot and a place in the city’s heart (and belly). Despite its place in British and Birmingham culture, the UK’s favourite chocolate1, Cadbury Dairy Milk, had to settle for second place in the official rankings, pushing Cadbury Dairy Milk Caramel in to third place. Eclairs are the last to be eaten and last in the standings, however it’s a close call between all options, including more recent addition additions, Dinky Decker and Creme Egg Twisted. Tastes appear to vary across the country, with the UK as a whole plumping for Crunchie and Twirl as their top Heroes of choice, with Birmingham’s favourite coming in fourth place nationally. -
Top Sellers Retail Planograms
Improve your sales Market insight Market Trends Must stocks New products Increase your footfall Top sellers Retail planograms www.bestway.co.uk www.batleys.co.uk MARKET INSIGHT Premium is driving value growth in Everyday Enjoyment is still the chocolate within the total market. Ensure biggest driver in confectionery. your range offers trade up across block The must stock products are Cadbury Twirl, and singles, for example Lindt Kinder Surprise, Snickers capitalise on the growing protein trend 26% of confectionery is with 1 in 10 shoppers having consumed bought on impulse a protein bar in the last 3 months (Source: Mars Confectionery July 2017) (Source: HIM CTP Tracker 2016) EnsurE you’vE got a corE rangE of Ensure your range offers mars and products in diffErEnt pack formats snickers protein bars to capitalisE on impulsE purchasEs in your storE Growth in sharing occasions is less about social gatherings but Shoppers are spending more on sugar more about informal and everyday with sugar bags being the key driver. consumption. Treat is growing +9% (Source: Kantar Worldpanel 26.03.17, IRI One System Total IC 27.03.17) (Source: Kantar Worldpanel In Home Occasions, Sept 2016) MARKET INSIGHT Shoppers are looking for value for chocolate blocks and sharing bags money, so it is vital you stock price are seen by shoppers as allowable and inexpensive ways of consuming marked packs, sharing bags and confectionery. Ensure that these formats multipacks prominently in your store are available on the main fixture. Ensure you stock a balanced range of confectionery between chocolate and sugar. 60% of your sales value comes from the Must Stock range so make sure you stock up the Must Stock lines Capitalise on NPD within growing segments to encourage trial, keep shoppers interested and to encourage shoppers to trade up MUST STOCK LINES These are the ‘Must Stock’ lines which customers expect to see in a convenience store. -
FPQ Jubilee Chocolate Quiz
FUNPUBQUIZ. Com “““GGGreatGreat Quizzes for less than the price of a pint!˝ The Cryptic Chocolate Quiz No. Cryptic Clue Answer 1 4th from sun Mars 2 Lots and lots 3 Sing-a-long......... a la mode! 4 Female gangster pulls our leg 5 Relax upon the ban 6 Give us a minute! 7 Not Smooth 8 Enjoys celebrating them 9 Not lactose intolerant Tracey 10 Festivities 11 Plural of what Bonnie's holding out for 12 Voodoo maybe 13 Ban morning delivery guy 14 Spin round 15 Make small waves 16 Chip off a bit 17 Shhh! 18 Milky Way but not Milky Way 19 Knock her down twice 20 Assemble the puss 21 Celebrity place to drink 22 Not from Lancashire 23 A BMW a coat 24 Make it more confusing 25 Masticate 26 What Melanie drives 27 Mediterranean Glee 28 Posh guys price plus a Quentin 29 Sky + vowel 30 Hobo 31 Merge 32 Enhancement 33 Marks brother spun around 34 All aboard for it! 35 Outdoor meal 36 King of daytime animation FUNPUBQUIZ. Com “““GGGreatGreat Quizzes for less than the price of a pint!˝ 37 Pants start with a constanant 38 Twisted noel 39 Subject 40 Out on his own cowboy 41 Planets not hatched 42 Confectionary network 43 Direction not near 44 Scruff up the hair 45 Use the oar to unlock the door 46 Opposite to merge 47 Flightless bird 48 Caveman's weapon is in superb condition 49 Vixen's timeless 50 Cab! 51 Those and those 52 Small meal 53 Ageing Caribbean isle 54 Only the best live here 55 The same the other way around 56 Clever ones 57 Romantic flowers 58 No credit here just... -
Sweets and Chocolates for School
Sweets and Chocolates for school Thank you for taking time to read or reference this list. Allergies can be fatal, but they can be managed and risks reduced with help and consideration. Please always read the label. Red Light These sweets Cadbury's: Brunch Bar Peanut Protein; Chocolate coated – Do not CONTAIN peanuts; Little Robins Daim variety; Lion Peanut bar; Picnic; take to peanuts and/or Star Bar; Dairy Milk Bags/Bars: Big Taste Toffee / Classic school nuts and are Collection / Cookie Nut Crunch / Daim / Fruit & Nut, Big Taste DANGEROUS / Nutty Caramel / Toffee / Triple Chocolate Sensation / Peanut to pupils who Caramel Crisp / Whole Nut. are allergic to Others: All chewing/snacking nuts; Aero Bliss Mix; peanuts and Celebrations; Galaxy Darker with Hazelnut; Green & Blacks nuts. Almond & Hazelnut varieties; Jordan’s cereal bars – all kinds; Kinder – Happy hippo / Bueno (all, inc Bon bons); KitKat – chunky & bites Peanut Butter / Senses variety box / collection box; Lindt chocolate & hazelnut bar, M&M's – peanut, hazelnut and caramel varieties; Marzipan; Milka (all); Milk Tray; Nougat; Nutella; Nut flavoured treats; Quality Street; Ritter Sport; Reese’s (all); Roses; Snickers; Sugared Almonds; Toblerone (all); Thornton’s; Topic. Amber Light These sweets Bassett's: Cherry Drops; Everton Mints; Fruit Bon Bons; Mint – Okay to MAY CONTAIN Favourites; Murray Mints; Sherbet Lemons. take to traces of Cadbury's: Boost; Bourneville / Bourneville orange; Brunch school peanuts and/or Bars Raisin and Choc Chip; Double Decker; Little Robins; Lion nuts or be Heads Bag; Dairy Milk bags/bars: Caramel Nibbles / Choca- labelled they latte / Crunchie bits / Dairy Milk / Little bars / Marvellous are made in a creations Jelly Popping / Medley Biscuit and Fudge / Merry factory that Christmas / Oreo / Oreo Mint / Premier League / Premier Pitch uses peanuts / Raspberry Shortcake / Simply the Zest / Tiffin / Winter and/or nuts. -
Willows Shake Shop
Drinks Willows Shakes / £3.00 (reg) or £3.50 (lge) Extra Flavour / £0.80 Cream / £0.30 Shake Originals: Banana, Chocolate, Coconut, Coffee, Lime, Mocha, Nutella, Strawberry Vanilla; Chocolate Bars: Aero Mint, Cadbury Caramel, Caramac, Chocolate Orange, Crunchie, Daim, Dairy Milk, Shop Double Decker, Ferrero Rocher, Fry’s Chocolate Cream, Kinder Bueno, Kinder Bueno White, KitKat, Maltesers, Mars, Delivery menu Milky Way, Picnic, Reese’s Cup, Smarties, Mon-Sat 4pm-7pm Snickers, Star Bar, Twirl, Twix; Sweets: Jelly Tots, Millions (Bubblegum, Cola, Strawberry), Skittles, Wham; Biscuits & Cake: Bakewell Tart, Battenburg, Bourbon Cream, Chocolate Chip Cookie, Custard Cream, Digestive, Ginger Snaps, Jammie Dodgers, Jaffa Cake, Lotus Biscoff, Oreo Smoothies / £3.00 Beet ‘n’ Blend: beetroot, raspberry, banana; Berry Energiser: blackberry, blackcurrant, strawberry; Caribbean Breeze: pineapple, strawberry, coconut; Mighty Green: apple, pear, kiwi, mint, avocado; Strawberry Split: strawberry, banana; Sweet Melody: mango, melon, strawberry; Veggie Twist: ginger, apple, spinach, carrot, lemon zest Hot Drinks / £1.60 to £3.00 coffees, teas, hot chocolate, syrups dairy-free alternatives: almond, coconut, Minimum order value £12 oat, or soya; vegan ice cream (free from dairy, soya, gluten, & nuts) No delivery charge Shop Opening Times 41 Stert Street, Abingdon OX14 3JF Mon-Sat 10am to 5pm 01235 797621 Deliveries or Call ‘n’ Collect fb: @willowsshakeshop Mon-Sat 4pm to 7pm www.willowsshakeshop.co.uk Melts Pastries Tuna / £2.95 Ham Basket / £1.50 tuna & -
O/432/11 313Kb
O-432-11 TRADE MARKS ACT 1994 TRADE MARK APPLICATION No. 2376879 BY CADBURY LTD TO REGISTER A SHADE OF THE COLOUR PURPLE FOR GOODS IN CLASS 30 AND OPPOSITION No. 97819 BY SOCIÉTÉ DES PRODUITS NESTLÉ S.A. Background 1. On 15 October 2004, Cadbury Limited (“Cadbury”) applied to register the following sign as a trade mark. Mark Description of mark: The colour purple (Pantone 2685C), as shown on the form of application, applied to the whole visible surface, or being the predominant colour applied to the whole visible surface, of the packaging of the goods. 2. The goods are specified to be: Class 30: Chocolate in bar and tablet form, chocolate confectionery, chocolate assortments, cocoa-based beverages, preparations for cocoa-based beverages, chocolate-based beverages, preparations for chocolate-based beverages, chocolate cakes. 3. The examiner objected to the application on the grounds that the trade mark was devoid of any distinctive character. However, after the applicant had filed evidence of distinctiveness acquired through use of the mark, the application was accepted and published in the Trade Marks Journal on 30 May 2008. 4. On 27 August 2008, Société des Produits Nestlé S.A. (“Nestlé”) filed a notice of opposition to the proposed registration. The grounds of opposition are: i) The mark is not capable of distinguishing the goods of one undertaking from those of others within the meaning of s.3(1)(a) of the Act because it is just a single colour, and colours are commonly used in trade; ii) Because the mark could take numerous forms