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Add the Coffeehouse Experience to Your Dealership with KAFFE and PROFESSIONAL

January 24, 2014 – Distinguish your offering with GEVALIA KAFFE, the fastest-growing premium coffee brand1, compatible with TASSIMO PROFESSIONAL single-cup specialty brewing system. The TASSIMO PROFESSIONAL system prepares barista-quality hot beverages with the touch of a button to satisfy and impress even your most discerning customers.

Already a favorite amongst coffee drinkers, the rich but never bitter taste of GEVALIA KAFFE is available in a variety of , flavored and a range of roasts. The TASSIMO PROFESSIONAL brewer makes it easy for you to provide your customers with a coffeehouse experience without the barista, using unique creamer and T-DISCs. Each T-DISC is programmed with specific brewing directions to authentically brew hot beverages that are delicious and consistent, every time. When paired with TASSIMO PROFESSIONAL, the rich, bold flavor of GEVALIA coffee effortlessly adds an air of sophistication to your waiting room or coffee area.

In addition, GEVALIA merchandising helps you professionally display and promote your premium coffee offerings with ease. A comprehensive branded merchandising program is available to help transform your waiting area into an upscale coffeehouse – right in your dealership!

Offering GEVALIA single-serve coffee paired with TASSIMO PROFESSIONAL, is a smart way to instantly improve customer satisfaction. With strong awareness and a rich but never bitter taste, GEVALIA single-serve coffee offerings deliver a luxurious coffeehouse experience to your waiting room or coffee area. Supported by the advanced technology of TASSIMO PROFESSIONAL, flavorful GEVALIA will delight customers and help provide an overall positive experience at your dealership.

ABOUT BEV1 Bev1 Brands is a single source for the diverse portfolio of hot and cold beverage brands offered by Group, Inc. (NASDAQ: KRFT). From iconic coffee brands such as and GEVALIA to refreshing , and more, Bev1 Brands offers products, equipment, merchandising and service support to the U.S. foodservice industry. Visit www.kraftfoodservice.com/bev1brands for more information.

ABOUT KRAFT FOODS GROUP Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, , refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, , Philadelphia, , , Capri Sun, JELL-O and . Kraft’s 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

1 Nielson AOD XAOC Scanner, 2009-2012

ABOUT KRAFT FOODSERVICE Kraft Foodservice is a division of Kraft Foods Group, Inc. (NASDAQ: KRFT), one of North America’s largest consumer packaged food and beverage companies. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise, and resources to the U.S. foodservice industry. Visit www.kraftfoodservice.com for more information.