Kaua'i Community Meeting

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Kaua‘i Community Meeting Presentation on Kaua‘i Destination Management Action Plan Process and Proposed Anchor Actions Oct 21 and 22, 2020 Panelists: Idea kick-starters, Community Attendees: 5:00 pm Opening Share ideas, Seek to understand Participate in Destination Tech Orientation Answer questions Ask questions Management planning for Kaua‘I Prepare to offer input Moderator: 5:15 pm Welcome & Introductions • Share and receive information Manage time & keep Graphic Recorder Project Background • Learn about: session on track Help capture key - State of tourism on Kaua‘i 5:35 pm Q&A: Project/Process Help field questions content in Q& A - “Regenerative Tourism” 5:45 pm Draft Actions - Planning process

6:15 pm Q&A: Draft Actions • Kindly offer grace in the face of time and technological limitations. • Provide constructive solutions- 6:40 pm Closing Poll: - Chat reserved for announcements oriented guidance and feedback General Reactions - Use Q&A for topical questions on draft actions to consider for 6:55 pm Next Steps: • Know that all input welcome via survey tool. HTAs 2020-2035 DMAP plans Survey This online presentation is not the end. Plan Development • Be part of a solutions community. 7:00 pm Close Participate with a constructive, solutions- oriented mindset, keep the end goal in mind. M A H A L O Tech Orientation - Zoom

Check for links and announcements

Use to submit topic related questions, you can be anonymous Tech Orientation – Poll Everywhere, real time reactions Join by web Join by text: Pollev.com/HTAtalk Text to: 22333 22333

HTAtalk Text message: HTAtalk

Send Wait for prompts then submit poll answers Wait for confirmation message. Once you log in keep open so Wait for prompts you don’t have to log in again then submit poll answers 5 Tonight’s Presenters

John De Fries Caroline Anderson Kalani Ka‘anā‘anā Nalani Brun Sue Kanoho Hawai‘i Tourism Hawai‘i Tourism Hawai‘i Tourism County of Kaua‘i Kaua‘i Visitors Bureau Authority Authority Authority Kōloa Uka Kapa‘a Kalaoa, Kona, Hawai‘i Makiki, O‘ahu Kailua, O‘ahu Island Kaua‘i DMAP Steering Committee Members

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Fred Atkins Jim Braman Stacie Chiba-Miguel Warren Doi Christopher Gampon Joel Guy Kirsten Hermstad Maka Herrod Kaua‘i Kilohana Partners The Cliffs at Princeville Alexander and Baldwin North Shore South Side Community Hanalei Initiative / Hui Makaʻainana o Malie Foundation Kalāheo Omao Kalāheo Community Member Member North Shore Shuttle Makana Hanalei Kīlauea

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Frannie Johnson Lea Kaiaokamalie Sue Kanoho John Kaohelaulii Sabra Kauka Cesare "Ce" Lucente Will Lydgate Thomas Nizo East Side Community County of Kaua'i Kaua‘i Visitors Bureau Kaua‘i Native Hawaiian Kumu Outfitters Kaua‘i Lydgate Farms Historic Waimea Theater Member Planning Department Kapa‘a Chamber of Commerce Līhu‘e Kapa‘a and Cultural Arts Center Kapa‘a Lāwa‘i dba Waimea Theater Makaweli

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Mark Perriello Ben Sullivan Candance Tabuchi Buffy Trugillo Denise Wardlow Marie Williams Kaua‘i Chamber of OED, County of Kaua‘i Hospitality and Tourism, Kamehameha Schools Westin Princeville Planning Department, Commerce Līhu‘e Kaua‘i Community College Hanapēpē Ocean Resort Villas County of Kaua‘i Līhu‘e Hanalei Līhu‘e John De Fries President & Chief Executive Officer

Strategic Plan 2020-2025

Hawaiia Brand Natural n Community Marketin Resources Culture g

Responsible Tourism Strategic Plan 2020-2025

Global Pandemic + Economic Collapse

Hawaiia Brand Natural n Community Marketin Resources Culture g

Regenerative Tourism 10,400,000 VISITOR ARRIVALS 2019

Waikīkī Dec. 2018 - Honolulu Civil Beat Global Pandemic Hits ECONOMIC COLLAPSE BEGINS

Waikīkī, Apr. 2020 - Honolulu Civil Beat

Mālama The Organizing Principle For Our Work Mālama Mindset Mālama Hawaiʻi Hawaiʻi Visitors & Convention Bureau Mālama Honua Polynesian Voyaging Society - Hōkūleʻa Mālama Mandate Hawaiʻi Green Growth - Aloha+ Challenge

2014-2017 MĀLAMA HONUA Caring for Island Earth To navigate toward a healthy and sustainable future for ourselves, our home, and our Island Earth through voyaging and new ways of learning. MĀLAMA HONUA Caring for Island Earth —————- 150 Ports 18 Nations 100,000 People 8 Marine World Heritage Sites One Canoe One Island Earth Moananuiākea Pacific Rim Voyage

1. Great Pacific 16. Rapa Nui 31. Fiji Garbage Patch 17. Pitcairn Islands 32. Kermadec 2. Alaska 18. Gambier 33. New Zealand 3. Canada 19. Tuamoto 34. Australia 4. USA 20. Marquesas 35. Papua, 5. Mexico 21. Tahiti New Guinea 6. Guatemala 22. Society Islands 36. Solomon Islands 7. El Salvador 23. Australs 37. Micronesia 8. Honduras 24. Cook Islands 38. Satawal 9. Nicaragua 25. Niue 39. Palau 10. Costa Rica 26. American Samoa 40. Philippines 11. Panama 27. Samoa 41. China 12. Colombia 28. Tokelau 42. Taiwan 13. Ecuador 29. Phoenix 43. Okinawa 14. Peru 30. Tonga 44. Japan 15. Chile 45. South Korea A Voyage of Recovery & Rediscovery For The Next Seven Generations

Star Compass by Leighton Lam Welcoming Visitors back to Hawaii with Aloha for one another

An imperfect scenario being October 13, 2020 executed by imperfect people who have one thing in common: Aloha for one another. What is Destination Management?

• Defined as “attracting and educating responsible visitors; advocating for solutions to overcrowded attractions, overtaxed infrastructure, and other tourism-related problems; and working with other responsible agencies to improve natural and cultural assets valued by both Hawai‘i residents and visitors.”

Source: HTA Strategic Plan 2020-2025 2019 Year in Review – Visitors to Kaua‘i

AVERAGE LENGTH OF SPEND STAY USD 1.909 B 1,370,029 7.38 $1,393.4 $188.8 SPEND TOTAL SPEND TOTAL VISITORS DAYS SPEND PER TRIP PER DAY

Source HTA 2019p Kaua‘i Visitors Satisfaction

OVERALL SATISFACTION – U.S.** REASONS FOR NOT REVISITING (U.S. 2019P) 91 Want to go someplace new 50% % Too expensive 22% Flight too long 14% LIKELY TO RECOMMEND – U.S.** No reason to return/nothing new 10% 8% Other financial obligations 88 %

NEED MORE IMPROVEMENT (U.S. 2019P) LIKELY TO VISIT IN NEXT 5 YRS – U.S.** Traffic (congested/slow) 17% Driving experience (signage, road 7% 58 surface, traffic violations, bad drivers) % Experience more local culture 5%

Satisfaction: The percent of visitors who rated a 7 or 8 on a scale where 1=Poor and 8=Excellent. VSAT 2019P

Source: HTA Annual Visitor Research Report 2019 and VSAT 2019P 2019 Kaua‘i Resident Sentiment Towards Tourism

Problems Created by Tourism Tourism has brought more Traffic Problems 76% benefits than 48 51 % 2018 % 2019 problems No Respect for 67% Positive Culture/‘Āina 54 50 Impact of % 2018 % 2019 62% Resident Tourism on Cost of Living You & Your Family Sentiment Island being Damage to 62% 72 2018 64 2019 (Kaua‘i 2019) run for tourist % % Environment 55% Overcrowding

Source: HTA Resident Sentiment Survey 2019 prelim Total Transpacific Screened Passengers

Source: https://www.hawaiitourismauthority.org/covid-19-updates/hta-news-releases-tourism- brief/ State of the Kaua‘i’s Visitor Industry – Year to Date August

2020p Visitor Arrivals by Month TOTAL VISITOR ARRIVALS AVERAGE LENGTH OF STAY 113,847 120,000 110,969 100,000 YTD2020 YTD2019 YTD2020 YTD2019 80,000 56,865 8.2 7.41 60,000 286,370 945,726 DAYS DAYS 40,000 -69.7% 20,000 308 571 1,0531,3971,361 +10.6% 0

LOSS OF JOBS***

-3,330 jobs -1,900 jobs -700 jobs

-70.2% -41.3% -17.5%

Retail Trade Retail

Accommodation Food Srvc/Drinking Food

Source: HTA Why Are We Doing A Destination Management Action Plan?

• Reset, Rebuild, Redefine the Visitor Industry for Your Island 1. Recovery 2. Rebuild to the Desired Visitor Industry • Collaboration with our counties, communities, visitor industry, and other state/county agencies to define and set the direction for tourism. • Improve current or develop new tourism products and offerings • Establish better systems for destination management Identify Appropriate Balance

The economic benefits of tourism and impact on local services, natural and cultural resources, and residents’ quality of life. Where we are in this multi-step process:

We are here

Q&A + Your Input Survey Initial Reactions Submit your detail feedback & ideas via online survey We Want to Hear From You!

LIVE Today through (Nov 4) General reactions: Detail input: • What HTA will do Pollev.com/HTAtalk (bit.ly/KauaiDMAPForm) with the input: ) • Compile and consider • Revise action list based on input • All comments available for public viewing Q&A: HTA/County 40 Steering Committee Process Kaua‘i DMAP Steering Committee Members

Stacie Chiba-Miguel Warren Doi Frannie Johnson Sue Kanoho Will Lydgate Ben Sullivan Sabra Kauka Alexander and North Shore East Side Kaua‘i Visitors Bureau Lydgate Farms OED, County of Kaua‘i Kumu Baldwin Community Member Community Member Kapa‘a Kapa‘a Līhu‘e Līhu‘e Kalāheo Hanalei Kapa‘a

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Kirsten Hermstad Lea Kaiaokamalie Fred Atkins Jim Braman Christopher Gampon Joel Guy John Kaohelaulii Hui Makaʻainana o Maka Herrod Kaua‘i Kilohana Partners The Cliffs at Princeville South Side Community Hanalei Initiative / County of Kaua'i Kaua‘i Native Hawaiian Makana Malie Foundation Planning Department Kalāheo Omao Member North Shore Shuttle Chamber of Commerce Kīlauea Lāwa‘i

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Cesare "Ce" Lucente Thomas Nizo Mark Perriello Candance Tabuchi Buffy Trugillo Denise Wardlow Marie Williams Outfitters Kaua‘i Historic Waimea Theater Kaua‘i Chamber of Hospitality and Tourism, Kamehameha Schools Westin Princeville Planning Department, and Cultural Arts Center Commerce Kaua‘i Community College Hanapēpē Ocean Resort Villas County of Kaua‘i dba Waimea Theater Līhu‘e Hanalei Līhu‘e Makaweli Process Overview – Reviewed Plans/Strategies/Vision The Steering Committee’s Work… Proposed Anchor Action Summary

Invest in Promote low impact Focus policy Hawaiian “green rides” to efforts on cultural improve the visitor appropriate programs that experience, reduce behavior that will enhance the traffic, co2 emissions and number of instill value in visitor both visitors and people impacting experience residents for our spaces each day natural and cultural resources Develop educational materials for Collaborate with visitors to have DLNR to develop respect for our and implement Reframe brand local cultural policies to increase to promote values monitoring and enforcement efforts “regenerative Promote tourism” (i.e.: “Shop Local” ecotourism, to Visitors voluntourism and agritourism) Proposed Draft High- Level Actions By Kaua‘i DMAP Steering Committee Proposed Anchor Action

Focus policy efforts on appropriate behavior that will instill value in both visitors and residents for our natural and cultural resources