A Proposed Strategy for a Seventh-Day Adventist Ministry on Community Radio in Norway
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Andrews University Digital Commons @ Andrews University Dissertation Projects DMin Graduate Research 1985 A Proposed Strategy for a Seventh-day Adventist Ministry on Community Radio in Norway Terje Jacobsen Andrews University Follow this and additional works at: https://digitalcommons.andrews.edu/dmin Recommended Citation Jacobsen, Terje, "A Proposed Strategy for a Seventh-day Adventist Ministry on Community Radio in Norway" (1985). Dissertation Projects DMin. 180. https://digitalcommons.andrews.edu/dmin/180 This Project Report is brought to you for free and open access by the Graduate Research at Digital Commons @ Andrews University. It has been accepted for inclusion in Dissertation Projects DMin by an authorized administrator of Digital Commons @ Andrews University. For more information, please contact [email protected]. Thank you for your interest in the Andrews University Digital Library of Dissertations and Theses. 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These prints are available upon request from the Dissertations Customer Services Department. 5. Some pages in any document may have indistinct print. In all cases the best available copy has been filmed. University Microfilm s International 300 N. Zeeb Road Ann Arbor, Ml 48106 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 8515549 Jacobsen, Terje A PROPOSED STRATEGY FOR A SEVENTH-DAY ADVENTIST MINISTRY ON COMMUNITY RADIO IN NORWAY Andrews University D.Min. 1985 University Microfilms International300 N. Zeeb Road, Ann Arbor, Ml 48106 Copyright 1985 by Jacobsen, Terje All Rights Reserved Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Andrews University Seventh-day Adventist Theological Seminary A PROPOSED STRATEGY FOR A SEVENTH-DAY ADVENTIST MINISTRY ON COMMUNITY RADIO IN NORWAY A Project/Dissertation Presented in Partial Fulfillment of the Requirements for the Degree Doctor of Ministry by Terje Jacobsen May 1985 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. A PROPOSED STRATEGY FOR A SEVENTH-DAY ADVENTIST MINISTRY ON COMMUNITY RADIO IN NORWAY A Project/Dissertation presented in partial fulfillment of the requirements for the degree Doctor of Ministry by Terje Jacobsen Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. @ Copyright by Terje Jacobsen 1985 All Rights Reserved Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. ABSTRACT A PROPOSED STRATEGY FOR A SEVENTH-DAY ADVENTIST MINISTRY ON COMMUNITY RADIO IN NORWAY by Terje Jacobsen Chairman: Steven P. Vitrano Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. ABSTRACT OF GRADUATE STUDENT RESEARCH Project/Dissertation Report Andrews University Seventh-day Adventist Theological Seminary Title: A PROPOSED STRATEGY FOR A SEVENTH-DAY ADVENTIST MINISTRY ON COMMUNITY RADIO IN NORWAY Name of researcher: Terje Jacobsen Name and degree of chairman: Steven P. Vitrano, Ph.D. Date completed: May 1985 Problem In December of 1981 the Norwegian government suddenly opened the possibility of Community Radio in Norway. This was a rather drastic decision since the country had had a government-sponsored radio monopoly for almost fifty years. All at once, Christian denominations and other organizations in selected areas all over the country were able to present their message on radio broadcasts. The Seventh-day Adventist Church in Norway was 1 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. taken by surprise when the government radio monopoly was suddenly dissolved. It had not applied for permission to start broadcasting and had done little preparation for such a media development. Several other Christian denominations had been preparing for this eventuality for a number of years and were able to start broadcasting shortly after government permissions were granted. Later, a number of Seventh-day Adventist congregations were able to buy air-time from organizations which had already received permission. In September of 1984, a number of Seventh-day Adventist congregations received official permissions to start broadcasting on Community Radio in Norway. The purpose of this study, therefore, was to develop a strategy for a local Seventh-day Adventist ministry on Community Radio in Norway, and to suggest formats of radio broadcasts that might be used in such a ministry. Furthermore, the writer investigated the enormous problem of secularism, which is challenging the Christian community in Western Europe. Guidelines were suggested which might help the Christian broadcaster reach the increasingly larger secular part of the European population. The study suggests the following conclusions: 1. It is important for the Christian broadcaster to start with his target audience, to do research and develop a strategy to reach his target audience. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 2. The Christian broadcaster should be aware of the advantages and disadvantages of radio. The medium of radio is particularly useful in the early stages of evangelism. It is an effective medium for building awareness and influencing change. 3. The wide-spread secularism in Norway poses a real challenge to the Christian community, but study shows that secular people can be more easily reached on the basis of felt needs. 4. One cannot conclude that one format of religious radio broadcasting is better than another. It is all a matter of what target audience one is trying to reach. The format should be regarded as a vehicle that can help the Christian broadcaster reach his target audience. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. TABLE OF CONTENTS ACKNOWLEDGEMENTS................................. vi INTRODUCTION ..................................... viii Statement of the P r o b le m ....................... viii Justification of the P r o j e c t ................... xi Limitations ................................... x Organization of the P r o j e c t ..................... xi Definition of Terms ............................. xiii Chapter I. RELIGIOUS BROADCASTING IN THE UNITED STATES . 1 A Survey of the History of Religious Broadcasting in the U.S.................... 1 Cooperative Religious Efforts ............ 9 The Voice of Prophecy..................... 17 Lessons Learned from the History of Religious Broadcasting ................. 26 A Sampling of Formats used on Religious Radio in the U.S., 1978-84 29 The Lutheran H o u r ......................... 33 Haven of Rest ........................... 35 Back to the Bible ....................... 36 The Pat Boone S h o w ....................... 37 Grace to Y o u ............................. 39 Chapel of the A i r ......................... 40 Through the Bible ......................... 41 Radio Bible Class ......................... 42 U n s h a c k l e d ............................... 43 Nightsounds............................... 44 Focus on the Family ....................... 46 Talk-Back with Bob Larson ................. 48 Insight for L i v i n g ....................... 50 The Voice of Prophecy..................... 52 A Classification of Programs According