Global SVOD subscriptions to reach 777 million
Worldwide paying SVOD subscriptions will increase by 409 million between 2017 and 2023 to total 777 million. Eleven countries will have more than 10 million SVOD subscriptions by 2023.
China and the US will together account for more than half the world’s SVOD subscriptions by 2023. China will have the most SVOD subs from 2019 – despite multiple subscriptions being commonplace in the US. China will have 235 million SVOD subscribers by 2023 – up from 97 million in 2017.
Simon Murray, Principal Analyst at Digital TV Research, said: “The US will have 208 million SVOD subscriptions by 2023; up by 76 million on 2017 despite its relative maturity. Its share of the global market will fall to 27% by 2023.”
SVOD subscriber forecasts in 2023 (million)
Others, Netflix, 230 192 Amazon, China, 235 120
Source: Digital TV Research
By 2023, Netflix will contribute 192 million subscriptions (25% of the 777 million subscriptions), Amazon Prime Video 120 million (15%), China 235 million (30%. Neither Netflix or Amazon Prime Video operate in China) and 230 million “others” (30%). Netflix will add 82 million subs between 2017 and 2023.
Amazon Prime Video launched in 200 countries in late 2016 – like Netflix, not in China. We forecast 120 million Amazon Prime Video’s subscribers by 2023 – double the 2017 total. However, 110 million of the 2023 total will be in Amazon Prime territories, and therefore will not directly pay for the video platform.
SVOD revenues will reach $69 billion by 2023; up by nearly $44 billion since 2017. The US will remain the SVOD revenue leader by a considerable distance – adding $17 billion between 2017 and 2023 to take its total to $29 billion.
The Global SVOD Forecasts report provides detailed forecasts for 694 platforms across 138 countries – covering movie and TV episode subscriptions, but not other services such as dedicated sports platforms. The figures are for paying subscriptions only and do not include trialists.
Global SVOD Forecasts
Table of Contents
Published in September 2018, this 463-page PDF, PowerPoint and excel report contains comprehensive coverage of the SVOD sector (TV episodes and movies) for 694 platforms across 138 countries. The report comprises:
• Executive Summary. • Major SVOD players, including subscriber and revenues estimates by country (2010 to 2023) for the major platforms. • NEW FOR 2018: Insight profiles for the top 10 countries (Brazil, Canada, China, Germany, India, Japan, Mexico, South Korea, UK and USA) • Country-by-country forecasts from 2010 to 2023 • NEW FOR 2018: 207-page Outlook report in PowerPoint, with 308 charts that highlight SVOD developments for 138 countries. Bullet point analysis for the top 50 countries and the global slides.
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138 countries and 694 platforms covered:
Asia Pacific Country SVOD SVOD Platforms ops Australia 4 Netflix; Amazon Prime Video; Stan; Foxtel Now Bangladesh 3 Netflix; Amazon Prime Video; Iflix Cambodia 3 Netflix; Amazon Prime Video; Iflix China 4 Youku Tudou; IQiyi; Tencent Video; TMall Box Office Hong Kong 4 Netflix; Amazon Prime Video; MyTV Super; Viu India 11 Netflix; Amazon Prime Video; Zee 5; Hotstar; Sony Liv; Bigflix; Eros Now; HOOQ; Spuul; Viu: Yupp TV Indonesia 7 Netflix; Amazon Prime Video; Iflix; HOOQ; Tribe; Catchplay; Viu Japan 7 Netflix; Amazon Prime Video; Hulu; Tsutaya; U-Next; Avex dtv; au Smart Pass Laos 2 Netflix; Amazon Prime Video Malaysia 7 Netflix; Amazon Prime Video; Iflix; Tonton VIP; Viu; HOOQ; Dimsum Mongolia 3 Netflix; Amazon Prime Video; Viu Myanmar 3 Netflix; Amazon Prime Video; Iflix Nepal 3 Netflix; Amazon Prime Video; Iflix New Zealand 4 Netflix; Amazon Prime Video; Lightbox; Neon Pakistan 4 Netflix; Amazon Prime Video; Iflix; Icflix Philippines 6 Netflix; Amazon Prime Video; Iflix; HOOQ; Tribe; Viu Singapore 6 Netflix; Amazon Prime Video; HOOQ; Tribe; Catchplay; Viu South Korea 7 Netflix; Amazon Prime Video; Tving; LG U+; Olleh TV; Oksusu; Pooq Sri Lanka 3 Netflix; Amazon Prime Video; Iflix Taiwan 4 Netflix; Amazon Prime Video; Catchplay; CHT Thailand 5 Netflix; Amazon Prime Video; Iflix; HOOQ; Viu Vietnam 5 Netflix; Amazon Prime Video; Iflix; HOOQ; Viu
Eastern Europe Country SVOD ops SVOD Platforms Albania 2 Netflix; Amazon Prime Video Belarus 4 Netflix; Amazon Prime Video; Megogo; Amediateka Bosnia 4 Netflix; Amazon Prime Video; Pickbox; HBO Go Bulgaria 4 Netflix; Amazon Prime Video; Voyo; HBO Go Croatia 4 Netflix; Amazon Prime Video; Pickbox; HBO Go Cyprus 2 Netflix; Amazon Prime Video Czech Rep 5 Netflix; Amazon Prime Video; Voyo; Myprime; HBO Go Estonia 4 Netflix; Amazon Prime Video; Viaplay; Telia Greece 3 Netflix; Amazon Prime Video; ANT1 Next Hungary 4 Netflix; Amazon Prime Video; Myprime; HBO Go Latvia 3 Netflix; Amazon Prime Video; Viaplay Lithuania 3 Netflix; Amazon Prime Video; Viaplay Macedonia 3 Netflix; Amazon Prime Video; Pickbox; HBO Go Moldova 2 Netflix; Amazon Prime Video Montenegro 4 Netflix; Amazon Prime Video; Pickbox; HBO Go Poland 7 Netflix; Amazon Prime Video; Ipla; Player+; Play Now; Myprime; HBO Go Romania 4 Netflix; Amazon Prime Video; Voyo; HBO Go Russia 6 Ivi; Megogo; Okko; Amediateka; Netflix; Amazon Prime Serbia 4 Netflix; Amazon Prime Video; Pickbox; HBO Go Slovakia 5 Netflix; Amazon Prime Video; Voyo; Myprime; HBO Go Slovenia 5 Netflix; Amazon Prime Video; Pickbox; Voyo; HBO Go Ukraine 4 Netflix; Amazon Prime Video; Megogo; Divan.TV
Latin America Country SVOD SVOD Platforms ops Argentina 8 Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; Arnet Play; HBO; Crackle Bolivia 5 Netflix; Amazon Prime Video; Blim; HBO; Crackle Brazil 7 Netflix; Amazon Prime Video; Claro Video; Globo Play; HBO; Crackle; Fox+ Chile 7 Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO; Crackle Colombia 7 Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO; Crackle Costa Rica 6 Netflix; Amazon Prime Video; Blim; Claro Video; HBO; Crackle Dominican R 5 Netflix; Amazon Prime Video; Claro Video; HBO; Crackle Ecuador 7 Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO; Crackle El Salvador 7 Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO; Crackle Guatemala 7 Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO; Crackle Honduras 6 Netflix; Amazon Prime Video; Blim; Claro Video; HBO; Crackle Mexico 6 Netflix; Amazon Prime Video; Blim; Claro Video; Fox Play; HBO; Crackle Nicaragua 7 Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO; Crackle Panama 5 Netflix; Amazon Prime Video; Blim; Claro Video; HBO Paraguay 6 Netflix; Amazon Prime Video; Blim; Claro Video; HBO Peru 7 Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO; Crackle Puerto Rico 4 Netflix; Amazon Prime Video; HBO; Sling TV Uruguay 7 Netflix; Amazon Prime Video; Blim; Claro Video; Movistar Play; HBO; Crackle Venezuela 4 Netflix; Amazon Prime Video; Blim; HBO
North America Country SVOD SVOD Platforms ops Canada 6 Netflix; Amazon Prime Video; CraveTV; Illico; Fibe Alt TV; CBS All Access USA 13 Netflix; Amazon Prime Video; Hulu; HBO Now; Showtime; CBS All Access; Starz; Sling TV; DirecTV Now; PlayStation Vue; Hulu Live; Xfinity Instant TV; YouTube TV
Middle East and North Africa Country SVOD SVOD Platforms ops Algeria 7 Netflix; Amazon Prime Video; Icflix; Starz Play; Shahid Plus; Wavo; beIN Connect Armenia 2 Netflix; Amazon Prime Video Azerbaijan 3 Netflix; Amazon Prime Video; Megogo Bahrain 8 Netflix; Amazon Prime Video; Icflix; Starz Play; Iflix; Shahid Plus; Wavo; beIN Connect Egypt 8 Netflix; Amazon Prime Video; Icflix; Starz Play; Iflix; Shahid Plus; Wavo; beIN Connect Georgia 3 Netflix; Amazon Prime Video; Megogo Israel 5 Netflix; Amazon Prime Video; Cellcom TV; Partner; Sting TV Jordan 8 Netflix; Amazon Prime Video; Icflix; Starz Play; Iflix; Shahid Plus; Wavo; beIN Connect Kazakhstan 3 Netflix; Amazon Prime Video; Megogo Kuwait 8 Netflix; Amazon Prime Video; Icflix; Starz Play; Iflix; Shahid Plus; Wavo; beIN Connect Lebanon 8 Netflix; Amazon Prime Video; Icflix; Starz Play; Iflix; Shahid Plus; Wavo; beIN Connect Morocco 8 Netflix; Amazon Prime Video; Icflix; Starz Play; Iflix; Shahid Plus Wavo; beIN Connect Oman 7 Netflix; Amazon Prime Video; Icflix; Starz Play; Shahid Plus; Wavo; beIN Connect Qatar 7 Netflix; Amazon Prime Video; Icflix; Starz Play; Shahid Plus; Wavo; beIN Connect Saudi Arabia 8 Netflix; Amazon Prime Video; Icflix; Starz Play; Iflix; Shahid Plus Wavo; beIN Connect Syria 7 Netflix; Amazon Prime Video; Icflix; Starz Play Shahid Plus; Wavo; beIN Connect Tunisia 7 Netflix; Amazon Prime Video; Icflix; Starz Play; Shahid Plus Wavo; beIN Connect Turkey 7 Netflix; Amazon Prime Video; Tivibu; Turkcell; beIN Connect; D-Smart blu; Vodafone TV UAE 7 Netflix; Amazon Prime Video; Icflix; Starz Play; Shahid Plus; Wavo; beIN Connect Uzbekistan 3 Netflix; Amazon Prime Video; Megogo
Sub-Saharan Africa Country SVOD ops SVOD Platforms Angola 3 Netflix; Amazon; Iroko Benin 3 Netflix; Amazon; Iroko Botswana 6 Netflix; Amazon; Showmax; Iroko; Iflix; Kwese Play Burkina Faso 3 Netflix; Amazon; Iroko Burundi 6 Netflix; Amazon; Iflix; Kwese Play; Iroko; Showmax Cameroon 4 Netflix; Amazon; Iroko; Showmax CAR 4 Netflix; Amazon; Showmax; Iroko Chad 4 Netflix; Amazon; Showmax; Iroko DR Congo 5 Netflix; Amazon; Iflix; Iroko; Showmax Rep Congo 4 Netflix; Amazon; Iroko; Showmax Cote d’Ivoire 3 Netflix; Amazon; Iroko Eq. Guinea 4 Netflix; Amazon; Showmax; Iroko Ethiopia 6 Netflix; Amazon; Iflix; Kwese Play; Iroko; Showmax Gabon 4 Netflix; Amazon; Showmax; Iroko Gambia 4 Netflix; Amazon; Showmax; Iroko Ghana 5 Netflix; Amazon; Iflix; Kwese Play; Iroko Guinea 4 Netflix; Amazon; Iroko; Showmax Kenya 6 Netflix; Amazon; Iflix; Kwese Play; Iroko; Showmax Liberia 4 Netflix; Amazon; Showmax; Iroko Madagascar 4 Netflix; Amazon; Iroko; Showmax Malawi 6 Netflix; Amazon; Iflix; Kwese Play; Iroko; Showmax Mali 3 Netflix; Amazon; Iroko Mozambique 4 Netflix; Amazon; Iroko Namibia 4 Netflix; Amazon; Showmax; Iroko Niger 3 Netflix; Amazon; Iroko Nigeria 5 Netflix; Amazon; Iflix; Kwese Play; Iroko Rwanda 6 Netflix; Amazon; Iflix; Kwese Play; Iroko; Showmax Senegal 4 Netflix; Amazon; Iroko; Showmax Sierra Leone 3 Netflix; Amazon; Iroko South Africa 7 Netflix; Amazon; Iflix; Kwese Play; Iroko; Showmax; Black by Cell C Tanzania 6 Netflix; Amazon; Iflix; Kwese Play; Iroko; Showmax Togo 3 Netflix; Amazon; Iroko Uganda 6 Netflix; Amazon; Iflix; Kwese Play; Iroko; Showmax Zambia 6 Netflix; Amazon; Iflix; Kwese Play; Iroko; Showmax Zimbabwe 6 Netflix; Amazon; Iflix; Kwese Play; Iroko; Showmax
Western Europe Country SVOD ops SVOD Platforms Austria 7 Netflix; Amazon Prime Video; Sky Ticket; Sky Q; Maxdome; A1 Now; RTL Now Belgium 5 Netflix; Amazon Prime Video; Videoland; Yelo; Proximus Denmark 6 Netflix; Amazon Prime Video; HBO; Viaplay; C More; TV2 Play Finland 5 Netflix; Amazon Prime Video; HBO; Viaplay; C More France 5 Netflix; Amazon Prime Video; OCS; SFR Play; Molotov Germany 9 Netflix; Amazon Prime Video; Sky Ticket; Sky Q; Maxdome; Horizon; Giga; Zattoo; TV Now Plus Iceland 2 Netflix; Amazon Prime Video Ireland 4 Netflix; Amazon Prime Video; Now TV; Sky Q Italy 6 Netflix; Amazon Prime Video; Sky Now; Sky Q; TIMVision; Mediaset Infinity Luxembourg 2 Netflix; Amazon Prime Video Malta 2 Netflix; Amazon Prime Video Netherlands 6 Netflix; Amazon Prime Video; Videoland Unlimited; RTL XL; NL Ziet; Ziggo Movies & Series Norway 6 Netflix; Amazon Prime Video; HBO; Viaplay; C More; TV2 Sumo Portugal 4 Netflix; Amazon Prime Video; N Play; Meo TVCine Spain 5 Netflix; Amazon Prime Video; HBO; Sky; Orange Cine Sweden 7 Netflix; Amazon Prime Video; HBO; Viaplay; C More; Telia Play; D Play Switzerland 5 Netflix; Amazon Prime Video; Premium Plus; Teleclub Play; Sky Show UK 5 Netflix; Amazon Prime Video; Now TV; Sky Q; ITV Hub+
Forecasts (for each year from 2010 to 2023) contain this detail for 138 countries:
Brazil SVOD forecasts
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Population (000) Total households (000) TV households (000) Fixed broadband hholds (000) Smartphone subscribers (000) Tablet subscribers (000)
SVOD subscribers (000) SVOD/TVHH SVOD/Fixed broadband SVOD/Smartphone
SVOD revenues (US$ mil.)
SVOD subscribers by operator (000) Netflix Amazon Prime Video Globo Play Claro Video Crackle HBO Fox+ Others
Share of SVOD subscribers by operator (%) Netflix Amazon Prime Video Globo Play Claro Video Crackle HBO Fox+ Others
Brazil SVOD forecasts
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
SVOD revenues by operator (US$ mil.) Netflix Amazon Prime Video Globo Play Claro Video Crackle HBO Fox+ Others
Share of SVOD revenues by operator (%) Netflix Amazon Prime Video Globo Play Claro Video Crackle HBO Fox+ Others
SVOD ARPU by operator ($) Netflix Amazon Prime Video Globo Play Claro Video Crackle HBO Fox+
Source: Digital TV Research
SAMPLE: Chile SVOD outlook
SVOD subscribers by operator (000) 2,500 2,000 1,500 1,000 500 0 2017 2018 2019 2023 Others 93 98 106 130 Crackle 11 20 31 40 HBO 11 33 39 50 Movistar Play 162 165 187 200 Claro Video 183 224 265 339 Blim 38 46 55 70 Amazon 53 78 108 178 Netflix 528 653 769 969 • There were 1.08 million SVOD homes by end-2017, with this total growing to 2.00 million in 2023.
• SVOD penetration of TV households will climb from 20% in 2017 to 35% by 2023
• Netflix will account for about half the total SVOD subscribers.
• Netflix is offered by VTR
• Claro Video will remain in second place, followed by Movistar Play and Amazon Prime Video.
• HBO launched as a standalone SVOD platform in June 2017.
SAMPLE: Chile SVOD outlook
SVOD revenues by operator ($m) 200 180 160 140 120 100 80 60 40 20 0 2017 2018 2019 2023 Others 5 6 6 10 Crackle 0 1 1 2 HBO 1 3 5 7 Movistar Play 6 7 7 8 Claro Video 11 13 16 22 Blim 2 3 4 5 Amazon 2 5 7 12 Netflix 49 61 77 123
• SVOD revenues will be $190 million by 2023, up from $76 million in 2017.
• Netflix dominates SVOD revenues and will take two-thirds of the 2023 total.
• Claro Video, its nearest rival, will remain a long way behind.
Digital TV Research publication schedule for 2018 Title Publication Price 1 Sub-Saharan Africa Pay TV Forecasts January £1200/€1440/$1560 2 Middle East & North Africa Pay TV January £1200/€1440/$1560 Forecasts 3 Asia Pacific Pay TV Forecasts April £1200/€1440/$1560 4 Latin America Pay TV Forecasts March £1200/€1440/$1560 5 North America Pay TV Forecasts March £500/€600/$650 6 Eastern Europe Pay TV Forecasts March £1200/€1440/$1560 7 Western Europe Pay TV Forecasts March £1200/€1440/$1560 8 Global Pay TV Subscriber Forecasts April £1500/€1800/$1950 9 Global Pay TV Revenue Forecasts April £1500/€1800/$1950 10 Global Pay TV Operator Forecasts April £1500/€1800/$1950 11 Pay TV Subscriber Prospects May £800/€960/$1040 12 Pay TV Revenue Prospects May £800/€960/$1040 13 vMVPD and D2C TV Forecasts May £900/€1,080/$1170 14 Netflix Forecasts May £700/€840/$910 15 Sub-Saharan Africa OTT TV & Video £1000/€1200/$1300 Forecasts June 16 Middle East & North Africa OTT TV & July £1000/€1200/$1300 Video Forecasts 17 Asia Pacific OTT TV & Video Forecasts July £1000/€1200/$1300 18 Latin America OTT TV & Video Forecasts August £1000/€1200/$1300 19 North America OTT TV & Video £500/€600/$650 Forecasts August 20 Eastern Europe OTT TV & Video August £1000/€1200/$1300 Forecasts 21 Western Europe OTT TV & Video October £1000/€1200/$1300 Forecasts 22 Global OTT TV & Video Forecasts October £1800/€2160/$2340 23 Global SVOD Forecasts October £1500/€1800/$1950 24 TV Forecasts October £1500/€1800/$1950 25 OTT TV & Video Outlook by Country November £1000/€1200/$1300 26 TV Databook November £1000/€1200/$1300 27 SVOD Outlook by Country November £1000/€1200/$1300
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