18400 TV Connect MENA Brochure
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9th Edition 31st October -1st November 2016 Westin Dubai Mina Seyahi, Dubai TVConnectSeries HARNESSING THE #TVCONNECTMENA POWER OF DIGITAL TV Connect Series DISRUPTION tmt.knect365.com/tv-connect-mena ringing expert insights and experiences, the TV Connect MENA event is specifically designed to tackle the challenges within the connected TV industry facing the Middle East and North African region. This year it will: B• Discuss the opportunities and threats of OTT TV offeringsSee how marketing campaigns can be tailored to address evolving customer behaviour • Define a route to market for OTT services and discover the importance of partnerships with telecom operators • Debate UI personalisation, recommendation and analytics • Discover how to compete with and ultimately defeat piracy With reports anticipating the advent of OTT via LTE in the Middle East region, it is no surprise that 2016 is expected to be the greatest and most significant year since the event launched and pave the way for tenfold growth of OTT by year 2020. There are going to be many new features developed in 2016 including new interactive arrangement of the conferences, more structured networking and a new outfit for the TV Connect MENA Awards ceremony. By attending the event you will get to network and do business with this sector’s leaders while learning about the latest achievements and case studies across the region and globally. TMT.KNECT365.COM/TV$CONNECT$MENA >> LEARN FROM INDUSTRY LEADING SPEAKERS Prince Thomas, Devrim Melek, Danny Bates, Olivier Dufour, Tarek Mounir, Director Digital and New TV Marketing Director, Co-Founder and CCO, Group Director of General Manager Business, Turk Telekom STARZ Play Arabia Digital, MENAT, Ooredoo Oman beIN Media Group Turner Broadcasting System Sanjay Raina, David Irvine, Tariq El Haj Omar, Sachin Gokhale, Kenneth Tweheyo, General Manager, Chief Technology Head of PBS for Turkey Senior Vice President- Head of B2B & High Fox International Officer, Middle East and Africa, Middle East, Africa & Value Consumer Channels icflix Google Asia Pacific, Segment, Viacom18 / IndiaCast Airtel Uganda Nadine Samra, Morad Rayyan, Samer Abdin, Amine Lalami, Anand Jhingan, Head of Digital – Head of Innovation, CEO, Senior Director, Head - Business MiddleEast, Al Jazeera Network Istikana icflix Development, Zee Entertainment Mavshak VIEW THE FULL LIST OF THOUGHT$LEADERS >> PROGRAMME AT A GLANCE DAY ONE: MONDAY, 31ST OCTOBER 2016 DAY TWO: TUESDAY, 1ST NOVEMBER 2016 REGISTRATION, COFFEE AND REFRESHMENTS *NETWORKING & ROUND TABLE DISCUSSIONS* Plenary Session: Using Content to Engage Audiences • Creating compelling digital TV products as a telco • Using lean user experience & rapid prototyping techniques to Plenary Session: create innovative products Innovations in Online Video Services • Money making opportunities for Telcos in mobile payments, • Combining traditional content offering and innovative online cloud and OTT services services to stay competitive • How new solutions for content delivery are expanding OTT’s • An untethered on-demand offering on a pay monthly basis customer base • Building an App for value add catch up TV services COFFEE BREAK & SPEED NETWORKING Monetising and Evolving Online Digital Assets Niche Content Making Waves for Robust • The role and evolution of mobile for OTT services and content Revenue Streams discover • Enhancing and evolving storytelling and news reporting • Using OTT to reduce churn and upsell existing services • Optimising workflow for live news streaming over the open internet • The impact of OTTtv and online video on traditional Pay TV • Developing best practice for network management and reducing lag NETWORKING LUNCH BREAK AND THEMED ROUNDTABLES NETWORKING LUNCH BREAK Technical Considerations for OTT Services Diversifying to Beat Piracy • Launching an OTT service over the LTE Network in Oman and • Maturing markets need to diversify their online offerings finding technology partners to support the service end to end • Assessing various methods for monetising OTT and defeating piracy • Developing robust networks for 4K content over OTT • Will innovative content packaging help monetise your OTT services? • Achieving and maintaining QoE in next generation OTT services NETWORKING COFFEE BREAK The Middle East Showcase Podium The Middle East Showcase Podium • *Innovation Booster Round* (2 x presentations 10 minutes each) • *Innovation Booster Round* (2 x presentations 10 minutes each) • Interview: Preserving and Reviving Arabic Cinematic Heritage • Interview: Looking at OTT growth patterns at BeIN in the past 5 while Showcasing Hollywood Content years when OTT started off as a very small experimental project • Producing own fictional TV series, built for a true "On-demand" • Evolving OTT services from one programme (sport) simulcast to experience multiprogram multiscreen multicast service TV CONNECT MENA AWARDS CEREMONY END OF CONFERENCE VIEW THE FULL AGENDA >> KEY REASONS TO ATTEND IN 2016 Find out how to monetise your OTT services through innovative content packaging Achieve increased revenues through micro payments Overcome lack of broadband penetration by using LTE and 5G networks for OTT services Meet and network with some of the best and brightest executives from leading regional Telcos, Broadcasters, OTT providers and Content Owners Gain pan-regional insights into the latest technologies being used to monetise the Middle East and North African TV market TMT.KNECT365.COM/TV$CONNECT$MENA >> RESEARCH ANALYST, OVUM Ismail Patel Ismail Patel is a Research Analyst with Ovum. He is part of the TV team and focuses on global TV markets with a special focus on Europe, MEA, Latin America, and Asia Pacific. He researches pay-TV operator strategies, including multiplay and bundling, and profiles companies and new start-ups that can disrupt traditional pay-TV models at both country and regional level. MENA pay-TV subscriber numbers have passed the 10 million mark and Ovum forecasts Fig. 1: Network shares, historicals and forecasts, 2010-2020 the total will reach 13.5 million in 2020. Satellite will continue to possess the lion share of all platforms (See fig. 1). Demonstrating DTH’s dominance, there are close to 200 HD 100% Analog cable satellite channels available in the region, and is expected to rise quickly to 300 after 90% Eutelsat’s launch of Eutelsat 8 West B, which can provide capacity for a further 180 HD Digital cable channels to DTH operators. 80% 70% IPTV beIN launched its entertainment arm in November 2015. Combined with beIN Sport, it will directly challenge OSN. However, Ovum does not expect OSN to suffer significant churn as a 60% Analog terrestrial e result in the short term. beIN has become aggressive in its pay-TV strategy, having acquired r a 50% h DTT exclusive rights to regionally popular children’s channels Baraem and Jeem TV, and cutting S 40% off a major telco’s access to a crucial EPL match last season just before kickoff. It is actively Digital DTH seeking to strike deals with Hollywood studios at the expense of its rival, OSN, which 30% shoring up its own defences and mounting a fightback with a stream of new 20% announcements of popular western content. 10% Censorship controls are subsiding – 2015 marked the first international SVOD venture in the 0% Arab MENA region. US cable operator Starz launched Starz Arabia in 17 markets. This was 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 followed by Netflix’s launched in MENA, part of its ‘Netflix Everywhere’ announcement at CES Las Vegas 2016. Another startup, TV.ae, launched in Ramadan 2016. Ovum expects more launches by international players in the next few years, with local start-ups targeting legitimate services that offer a multi-device, on-demand experiences that fit their visual the Ramadan period in coming years. There will be some consolidation and a few dropouts entertainment consumption habits. from the competitive scene, but not many. There is a dearth of compelling Arabic content, with many of the channels owned by OTT growth and spending is expected to be additional to traditional pay-TV. Ovum does not established business interests persisting. As a result, younger audiences are increasingly consider cord cutting or shaving to be a significant risk yet in a region where pay-TV attracted to international content, largely US, to satisfy their entertainment needs. penetration is relatively low and in a growth phase. (See fig. 2) There are distinct advantages and disadvantages for pay-video investments in the Arab Piracy remains an inhibitor to greater growth. The creation of the Anti-Piracy Coalition in MENA region. The majority of the MENA benefits from a common language, culture, and 2014 is a long-overdue initiative to focus minds on combating piracy. This body will pressure tradition. This allows companies to launch pan-regional services without much variation to those countries and companies that turn a blind eye to illicit practices. appease local segments. Starz Arabia’s launch is a case in point. The region has a growing young population, thus creating a media-positive environment. There are more than 1,000 free-to-air (FTA) satellite channels, up from just 100 in January 2004. The rate of growth now appears to be slowing due to the rise of good-quality content However, some microeconomic factors might not be favorable of new paid services. Saudi sourced from international markets as well as the rise of OTT, which both act to put a lid on Arabia, for example, announced public spending cuts and rises in tax, fuel, and energy the proliferation of the “filler” channels. prices. The squeeze on people’s finances in oil and energy-based economies – in the GCC principally – are expected to get deeper, and pay-video companies will need to adapt to The advertising sector relies on social media to gauge what sort of targeted advertising these medium- and long-term changes. This adds to the already wide economic gulf works on video platforms. As of yet, there are few credible or established TV ratings between a wealthy minority and the rest of the populations.