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DEUTSCHE TV-PLATTFORM: HYBRID TV - BETTER TV HBBTV AND MUCH, MUCH MORE Deutsche TV Platform (DTVP) was founded more than 25 years ago to introduce and develop digital media tech- nologies based on open standards. Consequently, DTVP was also involved in the introduction of HbbTV. When the HbbTV initiative started at the end of 2008, three of the four participating companies were members of the DTVP: IRT, Philips, SES Astra. Since then, HbbTV has played an important role in the work of DTVP. For example, DTVP did achieve the activation of HbbTV by default on TV sets in Germany; currently, HbbTV 2.0 is the subject of a ded- icated DTVP task force within the Working Group Smart Media. HbbTV is a perfect blueprint for the way DTVP works by promoting the exchange of information and opinions between market participants, stakeholders and social groups, coordinating their various interests. In addition, DTVP informs the public about technological develop- ments and the introduction of new standards. In order to HYBRID BROADCAST BROADBAND TV (OR “HbbTV”) IS A GLOBAL INITIATIVE AIMED achieve these goals, the German TV Platform sets up ded- AT HARMONIZING THE BROADCAST AND BROADBAND DELIVERY OF ENTERTAIN- icated Working Groups (currently: WG Mobile Media, WG Smart Media, WG Ultra HD). In addition to classic media MENT SERVICES TO CONSUMERS THROUGH CONNECTED TVs, SET-TOP BOXES AND technology, DTVP is increasingly focusing on the conver- MULTISCREEN DEVICES. gence of consumer electronics, information technology as well as mobile communication. HbbTV specifications are developed by industry leaders opportunities and enhancements for participants of the To date, DTVP is the only institution for media topics in to improve the video user experience for consumers by content distribution value chain – from content owner to Germany with such a broad interdisciplinary membership enabling innovative, interactive services over broadcast consumer. base. Currently, the association has more than 50 mem- and broadband networks. The specifications use ele- bers: private and public broadcasters, streaming provid- These include: ments of existing specifications from other standards in- ers, manufacturers, infrastructure operators, service and • Enrich Broadcast Services cluding OIPF, CEA, DVB, MPEG-DASH and W3C. technology providers, research institutes and universities, • Maximum Reach for Interactive Services federal and state authorities as well as other companies, • Simple Access to Enriched Services associations and institutions involved in digital media. Members of the HbbTV Association define and promote • Enable Targeted Ads on TVs the specifications and standards by working together, • Enable Enhanced Digital Switchover sharing knowledge, technical expertise and market expe- • Create Branded TV Viewing Experiences with rience with other members, and contributing to a variety Operator Applications (OpApps) of working groups. 1,2,3! A Tangible TV Companion based on HbbTV 2.0.x for a Children's Quiz Show developed by IRT. It was one of • Reduce Operators’ Costs and Accelerate Go-to-Market The resulting standards provide a rich set of business the highlights at the IFA 2018 booth of Deutsche TV Platform and is nominated for the HbbTV Awards 2018, cate- Deployment gory „best multiscreen HbbTV service“. To participate in this exciting work, join HbbTV Association by visiting our website www.hbbtv.org DAY 1 | NOVEMBER 14th, 2018 DAY 2 | NOVEMBER 15th, 2018 10:00 | Registration, Coffee, Networking & Exhibits 15:25 | Panel: Growing Value: Reacting to market 09:00 | Coffee, Registration, Networking and Exhibits 13:00 | Lunch, Networking and Exhibits 2nd Floor Colonnade and Foyer 2 changes 2nd Floor Colonnade and Foyer 2 2nd Floor Colonnade and Foyer 2 Coffee break sponsored by CBC Broadcasting Center Moderator: Dr. Jörn Krieger, Freelance Journalist Oliver Botti, Head of International Business Develop- 09:30 | Keynote: Growing the TV Business with HbbTV: 14:00 | Panel: Beyond HbbTV: A review of other markets 11:00 | Welcome and Symposium Introduction ment and Innovation, Fincons Group: Connected TV as a The Chairman’s “state of the nation” speech and specifications Vincent Grivet, Chairman HbbTV Association key enabler towards a new generation TV model Vincent Grivet, Chairman HbbTV Association Moderator: Raj Patel, Co-founder and CEO Yotta Media Andy Carr, Director of CE, Freesat: Building a business Labs 11:15 | Keynote: The "Deutsche" Television Market: with HbbTV 9:50 | Keynote: Growing the TV Business with HbbTV: Jeong-Deok Kim, Director Research and Planning De- Where is our TV-market heading? Yiannis D. Vougiouklakis, New Media General Director, The latest on our specifications and activities partment, KBS and IBB Chair at Future Broadcast and Andre Prahl Chairman of the Board of Deutsche ERT Jon Piesing, Vice-Chair HbbTV Association Media Standards Forum Korea: Terrestrial UHD broad- TV-Plattform (DTVP) cast and interactive service in Korea 16:00 | Afternoon Coffee, Networking and Exhibits 10:20 | Panel: Growing the TV Business with HbbTV: Masaru Takechi, Internet Service Systems Res. Div, NHK 11:45 | Keynote: Global TV Market Review 2nd Floor Colonnade and Foyer 2 What’s is needed in the future? and Co-Chairman, IRG-IBB at ITU: Harmonization bet- Paul Gray, Director Research and Analysis, Technology, Coffee break sponsored by CBC Broadcasting Center Moderator: Robert Briel, Owner and Co-founder, Broad- ween HbbTV 2 and Hybridcast (Japanese hybrid TV sys- Media & Telecom, IHS Markit band TV News tem) 16:30 | Panel: Growing Consumer Interest: Improving Dr. Marcus Dimpfel, Head of Strategy and Business De- 12:15 | Panel: Growing Value Through HbbTV: Key suc- user experiences velopment at Mediengruppe RTL Deutschland 14:30 | Panel: Growing Viewers’ Choice: The value of cess stories Moderator: Jack Lacy, SVP Standards and Community Stuart Savage, Director EU Innovation R&D, LG Electro- HbbTV for operators Moderator: Carine Léa Chardon, Managing Director, Initiatives, Intertrust Technologies nics Moderator: Teun Veen, Senior Consultant, TNO Deutsche TV-Plattform Fabian Birgfeld, CEO and Co-founder, W12 Studios: How Ian Medland, Associate Director, Testing, DTG Alberto Sigismondi, CEO tivù: tivùon HbbTV Operator Xavier Redon, Product Manager, Cellnex: Spanish market to leverage HbbTV to create an excellent user experience Peter MacAvock, Chairman of the Steering Board at DVB Application, the world’s first OpApp update Nicolas Moulin-Fournier, SVP New Video Services, Eu- Project Patrice Silvant, VP Sales & Partnership in EMEA, Sera- Simon Hunt, Director of Business Development and telsat: Leveraging the HbbTV standard to enhance the Pascal-Hippolyte Besson, CEO, DOTSCREEN phic: Take control of UX with an open standard Strategy, Digital UK: UK market update free-to-air TV experience Dr. Jens Johann, Senior Manager Standardisation Me- Liz Ross, CEO Freeview Australia: Australia market up- Carlos Antonio Navarrete Puentes, Project Leader of 11:00 | Morning Coffee, Networking and Exhibits dia and Broadband Services, Deutsche Telekom: Using date the HbbTV Project Colombia, Universidad de los Andes: 2nd Floor Collonade and Foyer 2 OpApps for IPTV operators Growing contents' experience through HbbTV Coffee break sponsored by Eutelsat Erik Gazzoni, Product Director, SmarDTV: HbbTV OpApp 13:00 | Lunch, Networking and Exhibits and CAMs 2nd Floor Colonnade and Foyer 2 17:15 | Panel: Growing Applications: Tools and Techni- 11:30 | Roundtable: How can HbbTV help broadcasters Frode Hernes, SVP Product Management, Vewd: Fulfi- ques for Developing Quality HbbTV Services better compete within the global marketplace? lling the promise of HbbTV Operator Apps 14:00 | Keynote: HbbTV Services and Media Landscape Moderator: Dr.-Ing. Peter Neumann, Specialist, Platform Moderator: Dr Jörn Krieger, Freelance Journalist Evolution Solutions, CBC Cologne Arturo Larrainzar, Strategy Director, Atresmedia 15:40 | Symposium Closing Remarks Albhy Galuten, Vice President, Media Technology Dr. Bob Campbell, Director of Engineering, Eurofins Thomas Follin, Deputy Managing Director in charge of Vincent Grivet, Chairman of HbbTV Association Strategy, Sony Interactive Entertainment Digital Testing: HbbTV’s tools for improving interopera- new media channels, M6 bility Stefanie Luedecke, Managing Director ProSiebenSat.1 16:00 | End of Conference 14:30 | Panel: Growing Advertising Value: The business Mirko Nedeljkovic, Chief Strategy Officer, Suitest: Digital GmbH and the technology Automated Freeview Play self-certification for device ma- Simon Hunt, Director of Business Development and Moderator: Matthew Huntington, Independent Industry nufacturers Strategy, Digital UK Consultant Pasquale Marinaro, Technical Manager, Kineton: Rapid Florian Löw, Senior Product Manager, El Cartel Media application development through templates and fra- 12:15 | Panel: Growing Through Innovation: What is coo- GmbH: Dynamic ad substitution via HbbTV 1.5 meworks king in the HbbTV labs? Robert Curwen, Head of Broadcast, Go to Market Part- nerships EMEA, Google: Harnessing the potential of Ad- 18:00 | Close of Day 1 Moderator: Klaus Merkel, Senior Engineer, Institut für dressable TV Rundfunktechnik Dr. Andrea Dürager, Product Leader TV Research, Ser- 19:00 | HbbTV Awards Reception and Ceremony, Martin Prins, Product Owner, Media Distillery: How AI vusTV – a brand of Red Bull Media House GmbH: New Foyer 1 can help to improve the HbbTV user experience ways in audience measurement Louay Bassbouss, Senior Project Manager