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DEUTSCHE TV-PLATTFORM: HYBRID TV - BETTER TV HBBTV AND MUCH, MUCH MORE

Deutsche TV Platform (DTVP) was founded more than 25 years ago to introduce and develop tech- nologies based on open standards. Consequently, DTVP was also involved in the introduction of HbbTV. When the HbbTV initiative started at of 2008, three of the four participating companies were members of the DTVP: IRT, Philips, SES Astra. Since then, HbbTV has played an important role in the work of DTVP. For example, DTVP did achieve the activation of HbbTV by default on TV sets in ; currently, HbbTV 2.0 is the subject of a ded- icated DTVP task force within the Working Group Smart Media.

HbbTV is a perfect blueprint for the way DTVP works by promoting the exchange of information and opinions between market participants, stakeholders and social groups, coordinating their various interests. In addition, DTVP informs the public about technological develop- ments and the introduction of standards. In order to HYBRID BROADCAST BROADBAND TV (OR “HbbTV”) IS A GLOBAL INITIATIVE AIMED achieve these goals, the German TV Platform sets up ded- AT HARMONIZING THE BROADCAST AND BROADBAND DELIVERY OF ENTERTAIN- icated Working Groups (currently: WG Mobile Media, WG Smart Media, WG Ultra HD). In addition to classic media MENT SERVICES TO CONSUMERS THROUGH CONNECTED TVs, SET-TOP BOXES AND technology, DTVP is increasingly focusing on the conver- MULTISCREEN DEVICES. gence of consumer electronics, information technology as well as mobile communication.

HbbTV specifications are developed by industry leaders opportunities and enhancements for participants of the To date, DTVP is the only institution for media topics in to improve the user experience for consumers by content distribution value chain – from content owner to Germany with such a broad interdisciplinary membership enabling innovative, interactive services over broadcast consumer. base. Currently, the association has more than 50 mem- and broadband networks. The specifications use -ele bers: private and public broadcasters, streaming provid- These include: ments of existing specifications from other standards in- ers, manufacturers, infrastructure operators, service and • Enrich Broadcast Services cluding OIPF, CEA, DVB, MPEG-DASH and W3C. technology providers, research institutes and universities, • Maximum Reach for Interactive Services federal and state authorities as well as other companies, • Simple Access to Enriched Services associations and institutions involved in digital media. Members of the HbbTV Association define and promote • Enable Targeted Ads on TVs the specifications and standards by working together, • Enable Enhanced Digital Switchover sharing knowledge, technical expertise and market expe- • Create Branded TV Viewing Experiences with rience with other members, and contributing to a variety Operator Applications (OpApps) of working groups. 1,2,3! A Tangible TV Companion based on HbbTV 2.0.x for a Children's Quiz Show developed by IRT. It was one of • Reduce Operators’ Costs and Accelerate Go-to-Market The resulting standards provide a rich set of business the highlights at the IFA 2018 booth of Deutsche TV Platform and is nominated for the HbbTV Awards 2018, cate- Deployment gory „best multiscreen HbbTV service“.

To participate in this exciting work, join HbbTV Association by visiting our website www.hbbtv.org DAY 1 | NOVEMBER 14th, 2018 DAY 2 | NOVEMBER 15th, 2018

10:00 | Registration, Coffee, Networking & Exhibits 15:25 | Panel: Growing Value: Reacting to market 09:00 | Coffee, Registration, Networking and Exhibits 13:00 | Lunch, Networking and Exhibits 2nd Floor Colonnade and Foyer 2 changes 2nd Floor Colonnade and Foyer 2 2nd Floor Colonnade and Foyer 2 Coffee break sponsored by CBC Center Moderator: Dr. Jörn Krieger, Freelance Journalist Oliver Botti, Head of International Business Develop- 09:30 | Keynote: Growing the TV Business with HbbTV: 14:00 | Panel: Beyond HbbTV: A review of other markets 11:00 | Welcome and Symposium Introduction ment and Innovation, Fincons Group: Connected TV as a The Chairman’s “state of the nation” speech and specifications Vincent Grivet, Chairman HbbTV Association key enabler towards a new generation TV model Vincent Grivet, Chairman HbbTV Association Moderator: Raj Patel, Co-founder and CEO Yotta Media Andy Carr, Director of CE, : Building a business Labs 11:15 | Keynote: The "Deutsche" Television Market: with HbbTV 9:50 | Keynote: Growing the TV Business with HbbTV: Jeong-Deok Kim, Director Research and Planning De- Where is our TV-market heading? Yiannis D. Vougiouklakis, New Media General Director, The latest on our specifications and activities partment, KBS and IBB Chair at Future Broadcast and Andre Prahl Chairman of the Board of Deutsche ERT Jon Piesing, Vice-Chair HbbTV Association Media Standards Forum Korea: Terrestrial UHD broad- TV-Plattform (DTVP) cast and interactive service in Korea 16:00 | Afternoon Coffee, Networking and Exhibits 10:20 | Panel: Growing the TV Business with HbbTV: Masaru Takechi, Service Systems Res. Div, NHK 11:45 | Keynote: Global TV Market Review 2nd Floor Colonnade and Foyer 2 What’s is needed in the future? and Co-Chairman, IRG-IBB at ITU: Harmonization - Paul Gray, Director Research and Analysis, Technology, Coffee break sponsored by CBC Broadcasting Center Moderator: Robert Briel, Owner and Co-founder, Broad- ween HbbTV 2 and Hybridcast (Japanese hybrid TV sys- Media & Telecom, IHS Markit band TV News tem) 16:30 | Panel: Growing Consumer Interest: Improving Dr. Marcus Dimpfel, Head of Strategy and Business De- 12:15 | Panel: Growing Value Through HbbTV: Key suc- user experiences velopment at Mediengruppe RTL Deutschland 14:30 | Panel: Growing Viewers’ Choice: The value of cess stories Moderator: Jack Lacy, SVP Standards and Community Stuart Savage, Director EU Innovation R&D, LG Electro- HbbTV for operators Moderator: Carine Léa Chardon, Managing Director, Initiatives, Intertrust Technologies nics Moderator: Teun Veen, Senior Consultant, TNO Deutsche TV-Plattform Fabian Birgfeld, CEO and Co-founder, W12 Studios: How Ian Medland, Associate Director, Testing, DTG Alberto Sigismondi, CEO tivù: tivùon HbbTV Operator Xavier Redon, Product Manager, Cellnex: Spanish market to leverage HbbTV to create an excellent user experience Peter MacAvock, Chairman of the Steering Board at DVB Application, the world’s first OpApp update Nicolas Moulin-Fournier, SVP New Video Services, Eu- Project Patrice Silvant, VP Sales & Partnership in EMEA, Sera- Simon Hunt, Director of Business Development and telsat: Leveraging the HbbTV standard to enhance the Pascal-Hippolyte Besson, CEO, DOTSCREEN phic: Take control of UX with an open standard Strategy, Digital UK: UK market update -to-air TV experience Dr. Jens Johann, Senior Manager Standardisation Me- Liz Ross, CEO Australia: Australia market up- Carlos Antonio Navarrete Puentes, Project Leader of 11:00 | Morning Coffee, Networking and Exhibits dia and Broadband Services, Deutsche Telekom: Using date the HbbTV Project Colombia, Universidad de los Andes: 2nd Floor Collonade and Foyer 2 OpApps for IPTV operators Growing contents' experience through HbbTV Coffee break sponsored by Eutelsat Erik Gazzoni, Product Director, SmarDTV: HbbTV OpApp 13:00 | Lunch, Networking and Exhibits and CAMs 2nd Floor Colonnade and Foyer 2 17:15 | Panel: Growing Applications: Tools and Techni- 11:30 | Roundtable: How can HbbTV help broadcasters Frode Hernes, SVP Product Management, Vewd: Fulfi- ques for Developing Quality HbbTV Services better compete within the global marketplace? lling the promise of HbbTV Operator Apps 14:00 | Keynote: HbbTV Services and Media Landscape Moderator: Dr.-Ing. Peter Neumann, Specialist, Platform Moderator: Dr Jörn Krieger, Freelance Journalist Evolution Solutions, CBC Cologne Arturo Larrainzar, Strategy Director, 15:40 | Symposium Closing Remarks Albhy Galuten, Vice President, Media Technology Dr. Bob Campbell, Director of Engineering, Eurofins Thomas Follin, Deputy Managing Director in charge of Vincent Grivet, Chairman of HbbTV Association Strategy, Interactive Entertainment Digital Testing: HbbTV’s tools for improving interopera- new media channels, M6 bility Stefanie Luedecke, Managing Director ProSiebenSat.1 16:00 | End of Conference 14:30 | Panel: Growing Advertising Value: The business Mirko Nedeljkovic, Chief Strategy Officer, Suitest: Digital GmbH and the technology Automated Freeview Play self-certification for device ma- Simon Hunt, Director of Business Development and Moderator: Matthew Huntington, Independent Industry nufacturers Strategy, Digital UK Consultant Pasquale Marinaro, Technical Manager, Kineton: Rapid Florian Löw, Senior Product Manager, El Cartel Media application development through templates and fra- 12:15 | Panel: Growing Through Innovation: What is coo- GmbH: Dynamic ad substitution via HbbTV 1.5 meworks king in the HbbTV labs? Robert Curwen, Head of Broadcast, Go to Market Part- nerships EMEA, Google: Harnessing the potential of Ad- 18:00 | Close of Day 1 Moderator: Klaus Merkel, Senior Engineer, Institut für dressable TV Rundfunktechnik Dr. Andrea Dürager, Product Leader TV Research, Ser- 19:00 | HbbTV Awards Reception and Ceremony, Martin Prins, Product Owner, Media Distillery: How AI vusTV – a brand of Red Bull Media House GmbH: New Foyer 1 can help to improve the HbbTV user experience ways in audience measurement Louay Bassbouss, Senior Project Manager Future Appli- Angelo Pettazzi, Senior Strategic Marketing Manager, Awards Reception supported by cations and Media, Fraunhofer FOKUS: 360° Video pla- Group and Co-Chair of DVB CM-TA: How DVB Hellenic Republic, Ministry of Digital Policy, yout for HbbTV and HbbTV are working together on targeted/addressa- and Media Francesc Mas Peinado, Engineering Research & Innova- ble advertising tion, CCMA: Big data and HbbTV 7TH HBBTV SYMPOSIUM ESMT EXHIBITION AREA PLANIMETRY

A EXHIBITION AREA AUDITORIUM FOYER 2 MAXIMUM SECOND FLOOR ENTRANCE 2nd Floor C 1. ERT EXHIBITION AREA

2. Fincons Group HbbTV EXHIBITION 3. Google Germany CONFERENCE AREA AREA 4. Kineton 5. TIVU 6. Seraphic Information Technology

B EXHIBITION AREA FIRST FLOOR COLONNADE 2nd Floor 17 7. Institut fuer Rundfunktechnik 16 AWARD 8. RTI CEREMONY 15 9. Red Bull GmbH AREA 14 10. Das Fraunhofer-Institut 13 11. AdScribe 12 12. Dolby

13. Sofia Digital 11 14. Dotscreen 10 15. Media Distillery 9 GROUND FLOOR 16. HbbTV 8 17. Deutsche Plattform

7 REGISTRATION AREA EMERGENCY EXIT C CONFERENCE ROOM B AUDITORIUM MAXIMUM 3 2 1 2nd Floor 4 7th HbbTV Symposium Conference ENTRANCE 5

6

LIFT A

EMERGENCY EXIT And all of this free and interactive. All directly to TV sets, for a seamless, improved TV experience.

On December 4th 2017 ERT launched its Hybrid Services Platform, ERT Hybrid. ERT hybrid is freely available to Smart In the website hybrid.ert.gr anyone can have the necessary informational bout ERT Hybrid, devices and applications as

TV sets HbbTV-ready, at the touch of one button. ERT Hybrid platform includes the following services: well as support on any technical matter, via online communication with the public.

• Catch-up video, containing almost the entire television program of ERT as aired during the past eight days According to our recent statistics (14.07.2017 - 14.10.2018), ERT Hybrid Channel visits are on a considerable increase

• Exclusive broadcasts of sporting events on our Internet channel Ertplay (16.646.154 Visits from 260.000 smart id’s).

• Access to video service, in which the user can enjoy television material broadcasted by ERT During the world championship, the Greek channel ERT, in cooperation with Fraunhofer FOKUS, has integrated 360°

by selecting through thematic categories (through special search, - like category) such as: video technology into its FIFA World Cup HbbTV offering. As a result, during the world championship, viewers could

watch more than 170 video clips in 360° format on their TVs, using their regular TV remote controls.

• Archive Supplementary 360° content was offered for all games during the FIFA World Cup. This led to ERT HbbTV Awards 2018

• Sports including Super league Greece football matches candidacy.

• News videos

• Possibility of listening to all 27 ERT radio stations, with useful information

• ERT channels program for the next hours and days, enriched with graphics, video and text material

• Interactive platform about the weather, in which the user will be able to choose the area of interest within Greece and the world

• Subtitles selection

• Multicamera viewing in a specific sport events

•Shortly all services available from ERT satellite channel HOW NEW TECHNOLOGIES CAN HELP BROADCASTERS COMPETE AND INNOVATE To compete with the FAANG (Facebook, Amazon, Apple, With a history of international collaborations in Research , Google)entering the TV space, broadcasters & Innovation initiatives, Fincons’ experience with HbbTV need to invest in a “New Gen TV” that changes the pla- dates back to 2011, when – together with industry and ying field to one in their favour, by combining their tra- research leaders of the German market – built pilot ditional “brand-driven” offering with new “data-driven” applications anticipating today’s trends. This allowed to models, leveraging the online data and tools provided by promptly put innovation at work when Fincons and Me- the FAANG themselves. diaset launched Mediaset Play, a new service that com- bines linear and OTT on HbbTv. Thanks to this innovative This “New Gen TV” will be built upon media specific te- service, during the 2018 FIFA World Cup users enjoyed chnologies, such as HbbTV, and technologies that are al- real-time highlights on their Connected TV whilst also ex- ready driving digital transformation in many other indus- periencing interactive advertising during the T-Roc linear tries, such as AI, Conversational UX, VR/AR, Blockchain. advert, by being able to navigate Volkswagen’s mini-site Combined, these enable a new technical foundation for and even booking a test drive to the local dealer. the future of Media, based on unbundling and persona- lization in both content and pricing, new user experien- As well as solid technical capabilities, Fincons has deep ces and content formats, and advertising models such as business domain knowledge gained through many Media interactive, addressable, programmatic and media em- projects within traditional broadcast and IP sides of the bedded merchandising. business. Fincons has been involved in the design and implementation of several OTT solutions, for example all REIMAGINE THE COMMERCIAL BREAK Adapting to change by leveraging new technologies is three generations of OTT built for the Group: SkyGo, Google Ad Manager brings the power of digital to the of TV. a real opportunity for broadcasters to stay competitive. Sky Online and NowTV in , Germany and Spain. In Ensure your audiences get the best of both worlds with relevant and seamless across every screen. Integration remains a complex domain requiring techno- fact, this year Fincons was named as ’s logy specialists capable of assessing the relevance and preferred OTT supplier. effectiveness of new technologies, as well as the capabi- CREATE A TV-LIKE EXPERIENCE | EVERYWHERE lity to deploy, configure, and optimise them. Surviving the constant and rapid changes in the media in- Use Dynamic Ad Insertion to effortlessly deliver ads across your live, linear, and on-demand video streams dustry is possible, and broadcasters can find in the adop- without buffering or quality degradation wherever people are watching. Fincons Group is a well-established system integrator tion of new technologies – tailored to their own needs with offices in Italy, , the UK and the US offe- - the right ally to come out even stronger. MAKE AD BREAKS SMARTER ring business consulting structured to match the different Maximize your revenue with ads that are optimized in real-time for every viewer in each ad break; phases of transformation projects. Oliver Botti – Fincons Group Head of International while maintaining full control and brand safety protections. Business, Development and Innovation

MANAGE ALL YOUR SALES PROGRAMMATICALLY Reach more advertisers and get the true value of your inventory in your own programmatic marketplace. And use Programmatic Guaranteed to simplify your cross-screen reservations business.

POWER BETTER EXPERIENCES WITH SMARTER INSIGHTS Personalize ad experiences and effectively measure the impact your advertisers are having on your audiences. It’s easier than ever with Google Ad Manager. NEW WAYS OF AUDIENCE MEASUREMENT: RED TECH HBBTV TRACKING SOLUTION

Kineton is an engineering company that provides services data audience and all the interactions of the end user are and products, assist clients in the creation and develop- traced and saved in an intelligent audience service with a OUR PRODUCT ment of their products and solutions in some of the ma- view to understand its behaviour and to make user clus- jor technological domains, such as Media, ICT and Auto- ters based on geolocalization or preferences. Together with our partner Fraunhofer FOKUS we created our Red Tech RTA HbbTV Tracking Solution. It gives even motive. It has relationships with some of the major Italian Thanks to the KbbTV platform, the editorial team can small broadcasters, marketers and content producers the ability to gain deep knowledge of their programs and of the viewing habits of their audience as well as the basis to optimize strategic programming & advertising. universities, and maintained a meaningful connection to manage magazine, participation and advertising applica- the academic world. Kineton is in the center of the ev- tions. Once the template is created, the platform allows er-changing media and telco worlds. Our network of labo- the editorial team to manage contents, using the Platform THE TECHNIQUE ratories, techie engineers, and up-to-date technology and Content Management System. methodologies keep us at the forefront of these sectors. Through CMS it is possible to import the contents from The Red Tech RTA HbbTV Tracking solution offers a tracking framework based on the HbbTV standard to measure Our partners are fully supported throughout every step the legacy system or upload new contents into the pre- TV usage of all connected HbbTV devices in real-time. The tracking framework integrates easily into existing HbbTV apps or can be introduced as new HbbTV app being launched via the channel application information table (AIT). Our of the product lifecycle, from the requirements analysis viously created sections. Also, the editorial team can solution is cloud-based, flexible and highly scalable. through to the architecture analysis, software develop- choose to insert preroll, midroll, postroll videos and ad- ment, testing, delivery, and maintenance. vertising banners for each users cluster. It is possible to The KbbTV platform consists of a series of products de- create different surveys that have various templates, that THE BENEFIT signed to simplify the development and management of can be scheduled, in order to improve the users’ engage- the HbbTV applications. The core of KbbTV is a modu- ment and collect the users’ feedback. Also, regarding ad- All tracking data is available in real-time and accessible via the web based HbbTV Research Toolkit that offers cus- tomizable visualizations for live and historical data, report templates, automatized reports, interfaces for editors and lar framework, a software layer composed of a set of UI vertising, it possible to create applications, dedicated to non-research specialists to easily review the performance of their program as well as an extensive research environ- widgets, making it faster and easier to develop and man- an adv campaign, quickly. These applications can contain ment for professional researchers. Additionally, a HbbTV-based overlay app can be used to monitor the live perfor- age the structure and life-cycle of a HbbTV application, videos, images and call to action related to video channel mance of the channel within the linear TV program. starting from scratch. Through the application, all the contents. Using KbbTV create a campaign is very easy! Our solution meets the demands to be objective, reliable and valid based on several tests we have run.

HbbTV TRACKING BY RED TECH MEANS

• internationally applicable • easy to integrate with new and existing HbbTV services • anonymization of devices (in line with data policies & privacy) • cost-effective • precise figures (based on a large number of devices) • validated figures (line with official TV measurements/”currencies”, but no representative measurement) • research data of all connected SmartTVs (usage, technical equipping and geotargeting) • integration of program data (EPG / Run Downs) • customizable target groups • picturing of audience flow & user lifecycles • also applicable for Online-Streaming SERAPHIC TAKES YOU HYBRID WITH HbbTV TIVÙ PRESENTS TIVÙON, THE FIRST 2.0.1 HBBTV APP EVER DEPLOYED, ‘ALWAYS ON’ WITH THE OPAPP!

TV is evolving into a more immersive, personalized and perience so that customers can develop OpApp enabled interactive medium almost always delivered over a mix of STB and Smart TV in a very short time. broadcast and broadband networks. SERAPHIC partnered with Tivusat and Skyworth Digital SERAPHIC strongly support the positive hybrid techno- to launch the world’s first OpApp based commercial ser- Tivùon is a hybrid universe that binds the OTT and Italian rings allowing advanced features (PVR, Audience measu- logy effects on the TV/STB industry. As the market lea- vice. It’s recent cases include comprehensive cooperation broadcast worlds together. rement, targeted advertising). der of hybrid TV technologies, SERAPHIC co-work with with ’s leading home appliances manufacturer Ar- Tivùon is the horizontal Super-EPG providing access Tivù, in collaboration with the Free TV Alliance, has sup- upstream and downstream partners and contributes to çelik and strategic partnership with consumer electronics to FTA catch-up contents combined with a complete ported since the very beginning the development and the growing hybrid trend. SERA PHIC delivers device giant Skyworth on OpApp projects. forward and backward EPG with detailed info, a service adoption of the HbbTV Operator Application specifica- software and web-based solutions to Broadcasters, Ope- SERAPHIC is honored to participate in the 7th HbbTV program guide with the whole on-demand offer of the tion. Tivù and the Free TV Alliance are fully committed rators and TV/STB manufactures. Its product offering in- Symposium and Awards 2018. Xinwen Xue, VP of Product Italian TV networks, a magazine - part editorial, part auto- to the future of operator applications and to the creation cludes TV Browser for HTML5, HbbTV, OpApp, Freeview Management and Patrice Silvant, VP Sales & Partnership mated - with the best picks of what to watch from live TV of a common standard for Free-To-View satellite TV ser- Play, YouTube TV, TV Portal and Open Browser as well as EMEA will present SERAPHIC’s views at the ‘Growing and on demand and a fast search function. All displayed vices and technologies across Europe for the benefit of Web UI solution. Viewer’s Choice: The Value of HbbTV for Operators’ pa- together in a unique, FREE, simple and graceful applica- viewers, manufacturers and broadcasters. SERAPHIC has established strong connections with nel. tion. Tivù has become the world’s first operator to deploy clients and partners from all over the world. As a leading an HbbTV Operator App (OpApp). Tivùon, tivù’s OpApp, ABOUT TIVÙ HbbTV 2 solution provider and active HbbTV Association Speaking about: supports all of the features expected of a vertical - Tivù, is a company jointly owned by Rai, Mediaset, Tele- member, SERAPHIC is contributing to standard specifica- work operator’s application for the Italian horizontal TV com Italia, Associazione TV Locali and Aeranti Corallo. tions and test assertions elaboration since the early stage “Take Control of UX with an Open Standard” echosystem. This Operator Application dramatically en- Tivù, co-founder in 2014 of the Free TV Alliance, has been of HbbTV. SERAPHIC is the earliest Chromium/Blink ba- Time: 14:40-15:50, November 15th hances the usability of interactive services and the viewer founded in 2008 to promote the digital terrestrial televi- sed HbbTV 2 developers and as deployed a great deal of Speaker: Patrice Silvant experience steps up to the next level; narrowing the gap sion in Italy and to launch and manage tivùsat, the first market-proven HbbTV 2 solution. with pay TV’s user experience but without any subscrip- Italian free-to-air digital satellite platform covering all the SERAPHIC’s full commitment to Open International Stan- During the event, we’ll be demoing SERAPHIC’s latest tion fee for the viewer. Italian territory. dards positioned itself as the pioneer of commercial de- hybrid solutions including OpApp, Mobi HbbTV+, HbbTV The market launch will initially start with two models of Tivùsat, offering digital TV and radio services, gives free ployment of OpApp compliant devices. Sraf OpApp is the on Android, etc. at SERAPHIC’s booth. You’re also availa- tivùsat set-top-boxes, available from November in Italy access to more than 100 television and 45 radio channels market-proven, platform-independent leading HbbTV ble to see how SERAPHIC’s OpApp solution is deployed and will follow on TV-sets. Tivù has been working, since including 40 HD channels and a large selection of OTT solution, enabling TV operators, device manufacturers, at our partners Tivusat and Sofia Digital’s stands. Looking its foundation, with the main TV and STB manufacturers interactive services. OEMs/ODMs, and SoC vendors to quickly launch HbbTV forward to meeting you there! operating in the Italian market for its multiplatform servi- Tivù has launched in 2016 tivùon, an open horizontal app 2 and OpApp solutions at affordable cost. It leverages ces. Now, thanks to the OpApp, tivù has a unique oppor- providing access to free-to-air catch-up content with a the mature Sraf HbbTV architecture and deployment ex- tunity to get to the highest level of customer satisfaction backward EPG across the 3 most important Italian bro- and user experience, for this reason tivù aims to integrate adcasters (Rai, Mediaset and ), a complete forward OpApps into the next generation devices starting from EPG with detailed +7 days info and a service program 2019. Tivùon OpApp is fully based on HbbTV specs, en- guide with the whole FTA on-demand offer of the Italian hances the TV experience through a better performance TV networks, all together on the screen. and enriches the ecosystem of HbbTV technology offe- AD SCRIBE

ADSCRIBE, A SUBSIDIARY OF ZENTERIO BASED form standards. This creative freedom is a key require- IN AND DUBLIN WILL BE SHOWCASING ment for brands and agencies when deploying interactive THEIR APP CREATION, ADVERTISING AND ANALYT- campaigns. It also ensures that campaigns and apps can ICS PRODUCTS AT THE 2018 HBBTV SYMPOSIUM IN be developed, tested and brought to market in the short . timeframes common in the advertising industry. AdScribe Audience is an end-to-end cloud-based Soft- AdScribe Engage is an end-to-end advertising platform ware-as-a-Service tool for TV audience measurement and that gives TV operators and broadcasters the tools to cre- analysis. Audience collects and processes TV viewing ate and operate an interactive advertising & content pro- events to make the data available for detailed analysis motion business. A core part of the platform is the best-in- through an intuitive UI. To meet industry and internation- class application authoring tool that works across most TV al regulations the data collection process is fully secure, platforms, including full HbbTV compliance. Unlike most anonymized, and contains no personally identifiable infor- template-based approaches, our drag-and-drop, brows- mation. er-based authoring environment gives complete creative freedom while guaranteeing compliance with the taplat-

Dolby provide a complete technology package to the • RTVE broadcast the Change of the Royal Guard live from industry for Dolby AC-4. It’s easy to implement and de- the Royal Palace in Dolby AC-4 and Dolby Vision. signed to solve real-world problems. • European Broadcasting Union groundbreaking high In December 2017, the HDFI in Italy published the “Ultra frame rate UHD broadcast trial featured immersive and HD Book 1.0 – Unified Volume” specification, including personalized audio experiences with Dolby AC-4. Dolby AC-4 as its NGA solution. Since then, it has been a busy year in the deployment of Dolby AC-4. It is now For more information, visit dolbyac4.com. widely available around the world. Come to our booth to discover how AC-4 enables next • The NorDig standards body, confirmed that Dolby generation audio in today’s TV. AC-4 has been officially added as the only next genera- tion audio codec for the forthcoming NorDig specifica- Immer da, tion v3.1. The specification will require all HEVC enabled receivers to support NGA Dolby AC-4. This covers cable, satellite, terrestrial networks as well as both free and pay platforms that distribute content from NorDig broadcas- wenn Sie uns ters in Sweden, Norway, Finland, , Iceland and Ireland. • Over the Summer, a major French tennis tournament was streamed to mobile devices with immersive audio sehen wollen. through Dolby AC-4. • HbbTV included support for AC-4 next generation Machen Sie einfach Ihr Programm: audio in version 2.0.2 of the HbbTV Specification, publis- hed in February 2018. mit dem roten Knopf auf Ihrer Fernbedienung • HbbTV included support for AC-4 next generation audio in version 2.0.2 of the HbbTV Specification, publis- ZDFmediathek hed in February 2018.

Kunde: ZDF-AH-022-18 | Motiv: ZDFmediathek, Motiv Wohnzimmer für HbbTV Symposium | Format: 210 x 297 mm | Beschnitt: 2 mm Farbprofil: ISOcoated V2 (CMYK) | Bearbeitet: marcoreuke | Stand: 23.10.2018 RTI | RETI TELEVISIVE ITALIANE

Reti Televisive Italiane (RTI) – part of the Mediaset Group mitted itself to migrate and exploit the HbbTV technology – is the Italian broadcasting company managing the three fulfilling the Italian broadcasters “Statement of Direction largest Italy’s free TV commercial networks and an exten- Towards HbbTV 2.0” agreed in 2014. Today HbbTV is the sive portfolio of free and pay TV thematic channels, avail- RTI preferred interactive technology for present and future able on DTT, SAT, IPTV and OTT, offering a broad range of interactive services. HbbTV services are available on RTI content including original entertainment, TV series, mov- channels since 2017 and are showcased at our booth; the ies, news and sport. Over the last two years, RTI has also HbbTV service showcase is featuring advert enhancement expanded its operations to the radio segment, and it now and L-shaped addressable advert together with “Media- operates three of the largest national radio stations (see set Play”, a service available alongside all RTI channels, www.mediaset.it). Since 2003, RTI was committed to ex- offering viewers restart feature, live clipping, an extensive ULTRA-SHARPENING THE SENSES periment and exploit interactive services deploying suc- catch up library and direct access to both broadcast and cessful examples of OTT SVOD and catch up TV services OTT linear channels and to audio video application (.e. Berlin is a great place to sharpen your senses. Sharpen UHD, soon there will be million sets in Germany's TV available on any device, including TV screens. In 2015 RTI “Infinity” VOD and tivùon!). your taste with Currywurst and Döner, two of the most fa- households. HD+ and Astra will satisfy your hunger for became a member of the HbbTV Association and com- mous inventions from the . A real feast for the eyes razor-sharp content. RTL UHD, Travelxp 4k and our own are the super sharp UHD televisions, which are shown channel UHD1 are available on the HD+ menu card. Re- at the IFA every year. And so it fits wonderfully into the cently, UHD1 has also started broadcasting information sharp picture that the eighth HbbTV Symposium is taking supplementing the programme – the menu for UHD place in Berlin this year. Here and there, UHD can already gourmets, so to speak. That way, everybody immediately be enjoyed non-linearly via HbbTV, making you hungry knows what's on UHD1. The information is also available for more. For the main course, we recommend UHD via via the award-winning HD+ Guide app, and will soon be satellite. That always succeeds, linear delight is the best via other EPGs and apps as well. In this way, we sharpen basis for a hybrid menu. "Crisp?" "Extra crisp!" HD tele- consumers' perceptiveness and whet their appetite for A demonstration of Digital Advertising Substitution (DAS) – vision has reached its viewers, now UHD is rapidly gaining UHD. based on HbbTV 2.0.1 compliant TV set – is showcased at our fans. More and more TV buyers are consciously choosing booth; save time to have a look at it!

INSTITUT FÜR RUNDFUNKTECHNIK

IRT is one of the main founders of the HbbTV initiative with and TARA Systems shows the usage of the SOFIA DIGITAL | POWERING SMART SCREENS and makes major contributions to the development of the "HbbTV Application Discovery over Broadband" specifi- HbbTV standard. IRT promotes the market role-out of the cation to apply HbbTV in OTT platforms. Sofia Digital is TV application specialist coming from Fin- As an active member of the HbbTV Association since 2012 standard through prototyping and interoperability testing Also Targeted Advertising replacing broadcast content land bringing new value-adding services and applications and the vendor of the HbbTV MPEG DASH DRM Referen- of new technical HbbTV features and through transfer of by targeted IP ad clip is demonstrated. Furthermore, we to different TV terminals with unique competence is in ce Application the company is able to provide the support knowledge to the TV industry by means of consulting ser- show results of the EU funded research project 2-IMMER- hybrid TV and open standard interactive platforms, DVB our customers with best possible level of interoperability vices and seminars. SE which provides a platform for personalized multiscreen broadcasting, EPGs, TV-metadata management, etc. So- for HbbTV and MPEG-DASH. At the HbbTV Symposium 2018, IRT demonstrates the services with synchronized and animated on-screen gra- fia Digital HbbTV services and products are used all over At HbbTV Symposium 2018 in Berlin Sofia Digital is latest HbbTV 2 prototype services expanding broadcast phics. Finally, we demonstrate that HbbTV 2 allows in- the World for example in Finland, Germany, Spain, Hun- showing the latest developments of HbbTV, including es- experience by both UHD Streaming and Multiscreen corporating tangible interfaces into interactive TV expe- gary, Estonia, Turkey, Malaysia and Singapore. pecially the HbbTV Operator Applications running in real- Applications including Media Synchronisation with syn- riences on the basis of a board game accompanying a Sofia Backstage® Platform is available for powering smart life devices. Sofia Digital has a long history working with chronised playback of AV content on the TV screen and children's quiz show. TV apps, interactive TV services including management operators all around the world and provided operators mobile devices. A demo implemented in cooperation of any DVB, EPG and HbbTV services as well as TV and with solutions before HbbTV had specified the operator VOD metadata integration. Special competence covers applications, which are now a natural continuance in our also TV Start-Over services using MPEG-DASH standard portfolio. and HbbTV Authoring tool. CBC IS A COMPANY OF MEDIENGRUPPE RTL DEUTSCHLAND FRAUNHOFER FOKUS

Since its foundation in Cologne in 1994, CBC has develo- The diversified portfolio with a clear customer- and solu- Fraunhofer FOKUS, based in Berlin, Germany, develops Besides technical infrastructures, Fraunhofer FOKUS crea- ped into one of the leading TV production, IT and broad- tion-oriented requirement from broadcasting, studio pro- solutions for the communication infrastructure of the fu- tes manifold practical concepts, applications and proto- cast companies in Germany. At the locations in Cologne, duction, outdoor production, postproduction, teleport, ture. The research institute explores how communication types. In particular, Fraunhofer FOKUS is specialized in Munich and Berlin, numerous well-known TV channels and online services, system consulting and system integration networks will contribute to a more secure and convenient developing multi-domain networks and interoperable, TV producers trust the know-how of the more than 800 enables flexible adaptation to individual customer and living. Thus, the institute addresses important challenges user-centric solutions. The FOKUS Business Unit Future employees, the state-of-the-art technology and the wide project needs. CBC is responsible for RTL, VOX, NITRO, in the society and the smart cities of the future, including Applications and Media (FAME) hosts all the technical range of services. RTL plus, RTL II, n-tv, RTL Crime, RTL Living, RTL Passion, access to information, economic and sustainable use of know-how needed for the realization of interactive media NOW US and . In addition, CBC is respon- resources, smart mobility and a modern governmental applications: services that can be converged on multiple sible for the production and broadcast of the international administration. In its projects, Fraunhofer FOKUS establis- media platforms, and personalizable services that enable coverage of the Bundesliga on behalf of DFL. hes useful ties between industry, governmental adminis- interaction with a broad array of end devices. The experts tration, users and the people. at FAME make consistent use of Web-based technologies. Moreover, they also play active roles in standardization committees (including ETSI, HbbTV, DASH-IF and W3C), support customers in the development of interoperable solutions, evaluate them and engineer showcases for vi- sualization of their possible functionalities.

DOTSCREEN

DOTSCREEN is one of the most experienced European US, DOTSCREEN is a leading specialized multi-screen HBBTV application developer that has created and relea- application & UI agency. sed numerous HBBTV apps. For several years, we have The company has completed hundreds of video applica- been developing and maintaining HBBTV projects for tions for smart TV (HBBTV, Tizen, Orsay, Web OS...), OTT Freenet TV (Media Broadcast) in Germany, Fransat, TF1 boxes (Roku, Apple TV, Adroid TV), set-top boxes, game Astra Germany GmbH is a wholly-owned subsidiary of Deliver consistent quality content to customers, anyti- and France Télévisions in France, SVT in Sweden, ERT in consoles (Xbox, PlayStation), and tablets SES, the global leading operator in the sector of sate- me, anywhere, on any screen with Eutelsat CIRRUS, Greece, France24 worldwide to name a few. At the Berlin (iOS, Android), smart watches, smart speakers and smart llite technology maintaining a fleet of more than fifty a fully integrated, user-friendly, content delivery plat- symposium, we will officially release our first version of fridges. Our customers include prominent pay TV ope- satellites. Astra Germany is responsible for the com- form. Designed to overcome the challenges inherent HBBTV OpApp (including voice control features). rators (, Orange, Freenet TV, Telefonica, , mercialization and the distribution of the SES services in building a content distribution business, Eutelsat , TDC…) and TV/VOD companies (HBO, Fox, in Germany, and Switzerland. From its orbital CIRRUS is the reliable, high quality and cost-effecti- Turner, Disney, ESPN, Beinsports, TF1, CBS, Mediaset, position 19,2 Ost, Astra transfers around 300 German- ve answer for broadcasters to get their content into France Télévisions, OCS…). Our apps have been inte- speaking programs of which more than 100 programs more homes. The fully supported, state-of-the-art, grated with numerous back-ends & OVPs (, IBM, in HD quality. By now, 71 per cent of all German hou- turnkey content delivery solution can deliver video Neulion, Kaltura, Arkena, Conax, Nagra…). seholds using satellite technology watch high-defini- and channels simply anywhere, helping broadcasters Please come and visit us for a demo on our booth.With tion television. In Germany, Astra is the leading recei- meet increasing customer expectations for a flexible, headquarters in France and offices in Europe and in the ving path: More than 17 million TV households receive seamless content experience across multiple screens, their programs via satellite. with analytics to better monetize content.

For more information, please visit www.astra.de. Find out more at: www.eutelsat.com/cirrus He works on Future Web Applica- Its customers are ESPN, HBO, CBS tions, Multiscreen Technologies & News, BeIN Sports, Turner, Fox, Standards, and 360° Video Tech- Disney, Orange, Telefonica, Voda- nologies.Louay has actively parti- fone and more. Regarding HbbTV, cipated in various standardization DOTSCREEN has been involved sin- Media Distillery provides unique AI technology to understand what’s inside video. Our Deep Content UnderstandingTM activities at W3C, particularly in the ce its launch and has deployed many platform provides next-generation metadata in real-time and at an unparalleled scale. Metadata that was previously Second Screen Working Group. He applications and portals for France only visible to humans. We are committed to turning our technology into valuable products that our customers love. is the test facilitator of the W3C Pre- Television, TF1 (France), France24, There are many features that can further improve the user experience of TV platforms: better content discoverability, sentation API. Fransat, Freenet (Germany), SVT binge watch capabilities and the ability to watch snack-sized video clips instead of entire programs. These are features (Sweden) and more. Pascal-Hippo- that consumers know from OTT video services like Netflix and YouTube, and which they might expect from broadcas- Panel: 15th November | 12:15 lyte holds an Engineer diploma in ters and TV operators as well. To address this, some broadcasters and TV operators try to offer better experiences by computer sciences (Université de manually annotating content to improve their discoverability, detect start times or intro/outro credits, and by manually Paris-Sud Orsay) with a specializa- “cutting” linear content into short-form video clips. However, these are often neither feasible nor scalable solutions. tion in User Interface. He also holds Media Distillery provides Artificial Intelligence can help to automatically extract meaning out of linear broadcast con- a MBA from Essec-Mannheim (DE). tent in order to create additional value: • detect accurate start/stop times of broadcast programs; Roundtable: 15th November | 10:20 • detect what’s actually inside a video besides the description given in the EPG, such as person detection, topic detec- tion and object detection; • allow for binge viewing by skipping intro or outro credits; • create contextual advertising; • create snack-sized video clips out of broadcast programs. We are committed our mission: to help people discover relevant video content faster with an ultimate user experience.

Pascal-Hippolyte Besson, CEO, DOTSCREEN SPEAKERS BIOGRAPHY Pascal-Hippolyte Besson, CEO of NAGRA is the digital TV division of the Kudelski Group Marlin is a globally deployed open standard DRM plat- DOTSCREEN, is a digital TV ve- and the world's leading independent provider of con- form for IPTV, OTT and OTA services and devices that teran with more than 20 years in tent protection and user experience solutions for pay- may or may not have broadband connectivity. Marlin this industry. Prior to co-founding TV providers and content owners. Our comprehensive protects a wide range of premium content from around DOTSCREEN in 2011, he created, technology portfolio is designed to address today’s the world and includes an enhanced content protection designed and developed with his Fabian Birgfeld, CEO and Co-foun- ever-evolving pay-TV and OTT market and includes: the compliance and robustness framework for protection of team more than 300 applications der, W12 Studios NAGRA Security Services Platform, the Conax Contego ultra-HD content. Marlin was founded in 2005 by Inter- on STBs (games, VOD, EPG, native content security platform, Anti-Piracy Services featuring trust Technologies, Corporation, Royal Phi- UI etc.) for prominent digital net- Fabian Birgfeld is the CEO and co- our NexGuard forensic watermarking, the OpenTV Sig- lips, , and Sony Corporation. Marlin works around the world such as Dish founder of the digital design agency nature Edition always-evolved OTT video ecosystem, specifications are available through Marlin Developer Network (USA), Bell (Canada), Sky W12 Studios with offices in London. the Conax GO Live OTT solution, direct-to-TV solutions Community (www.marlin-community.com). The Mar- (UK), Multichoice (South Africa and With over 20 years of experience including TVkey, a broad cloud TV offering, the DVnor lin Trust Management Organization (www.marlin-trust. Greece), (Turkey), he has designed, developed and media asset management and NAGRA Insight AI-based com) serves as the licensing and trust authority for com- (Australia), SkyNZ (New Zealand), launched next generation digital pay-TV analytics platform. mercial deployments based on the specifications. Etisalat (U.A.E) and more. DOTS- experiences for companies such as CREEN is one of the leading Euro- Bertelsmann, Intel, Citibank, and pean, truly “multi-screen” agencies the BBC, among others, prior to Louay Bassbouss, Senior Project founding W12. He was awarded the Manager Future Applications and that creates, designs and develops D&AD yellow pencil and the TV of Media, Fraunhofer Institute for custom applications on any Internet- Tomorrow’s Individual Leadership Open Communications Systems connected mass-market device such Verance digital watermarking sets the industry standard for TV, movies and music. ATSC selected Verance technology as smartTVs, OTT boxes (including Prize. He is also an IntelCapital men- tor. He holds a BA in Economics from as the basis for a watermarking standard that enables discovery, life-cycle management and frame-accurate synchro- Louay Bassbouss is a scientist and Roku, AndroidTV and AppleTV), set- Harvard University and a graduate nization of hybrid applications for terminals that receive broadcast services via HDMI or redistribution paths that do senior project manager R&D in the top boxes, game consoles (PlayS- degree in Architecture from Prince- not carry application signaling information. HbbTV is currently adapting the ATSC solution for its ecosystem. Verance’s business unit Future Applications tation and Xbox), HbbTV devices, ton University. Aspect solutions enable broadcasters and OEMs to easily deploy the watermarking standard and expand the reach of and Media (FAME) of the Fraunhofer smartphones, tablets, connected their interactive applications. Fox, NBC, and dozens more broadcasters have deployed Aspect in the US and HbbTV- Institute for Open Communications car-radios, smartwatches and smart- 14th November | 16:30 ready solutions are available for international trials now. Systems (FOKUS). speakers. Panel: Robert was for many years editor-in- CI+ Test Tool, Ligada HbbTV test in particular the introduction of new portfolio management and venture chief and creative director of Vero- harness and HbbTV test suites used technologies based on industry capital as well as exploitation of new nica TV Magazine, Holland's biggest around the world. Bob is also res- standards, such as interactive tele- business opportunities and inhouse selling weekly. From December ponsible for Eurofins participation vision with the HbbTV or Ultra HD consulting. Previously, Dr Marcus 1999 until January 2002 Robert was in a wide range of standards bodies standard. Dimpfel was in charge of business head of international press & PR at and he is their representative at the development for RTL interactive and the UPC media group and respon- HbbTV Association Steering Group, Panel: 14th November | 12:15 he was engaged as Senior Director sible for the international and exter- CTA WAVE, ATSC and a number of for the Corporate Controlling and nal contacts for the various thematic other organisations. Prior to joining Strategy division of Bertelsmann AG channels from UPC across Europe. Eurofins, Bob worked in a variety of in Gütersloh. He received the doctor As a senior consultant at RGB Media industries including at IBM and Sie- degree at the mcm institute, St. Ga- he worked for Canal+, Bookmark, mens Rail and holds a PhD from Bris- llen (Switzerland). Sky Radio, CineNova the movie tol University. Olivier Botti, Head of International Carine Léa Chardon, Managing channel, the Dutch DVB-T broad- 15th November | 10:20 Business Development and Innova- Director, Deutsche TV Plattform Roundtable: caster Digitenne, BBC Worldwide, Panel: 14th November | 17:15 tion, Fincons Group. SES-Astra, Philips, the NOS commu- (DTVP) nications department and other blue As Head of International Business chip media companies. Robert is Carine Léa Chardon completed her Development and Innovation, Oli- also the author of a number of books legal training in Germany and France ver is in charge of developing inter- on music, travel and the media. with a focus on media law and media national markets as also portfolio management. She joined the Kirch innovation through R&D initiatives. Group in 2001 as a media policy Robert Curwen, Head of Broad- Roundtable: 15th November | 10:20 In the Media sector specifically, he officer, was then responsible as Con- cast, Go to Market Partnerships is involved in multiscreen video dis- tract Manager at EM.TV AG for the EMEA, Google tribution, multimodal UX design, licensing contracts for TV and mer- Interactive TV, Addressable TV Ad- chandising, including for the 2010 Robert joined Google in 2013, and vertising, IoT, VR/AR, Big Data and FIFA World Cup. From September as Head of Broadcast, GTM Partner- Advanced Analytics, applied to OTT 2004 on, she held the position of ships, is responsible for developing and to Audience Segmentation and Senior Counsel Regulatory Affairs the Google Ad Manager product Andy Carr, Director of CE, Freesat UX Personalization. He is also UK Te- at Premiere AG (now Sky Deuts- & sales strategy for broadcasters in Dr. Andrea Dürager, Projectleader Andy oversees all the CE and rela- rritory Manager. chland AG) – among other things, EMEA. TV-Research, ServusTV – a brand of tionships that Freesat has. she worked on the development of Red Bull Media House GmbH 14th November | 15:25 Premiere’s media policy network at Panel: 14th November | 14:30 Panel: Entrepreneurial by nature, Andy’s the European Union and in Austria. Andrea Duerager is a media re- leadership harnesses the technolo- Since July 2008, Carine Chardon has search specialist within the Red Bull gy investments inside Freesat set- been Head of Media Policy / Media company, especially focused on TV ting the product strategy to create Director of En- Law at ZVEI – Zentralverband Elek- research regarding ServusTV Austria Dr. Bob Campbell, economies of scale for our global gineering, Eurofins Digital Testing. trotechnik- und Elektronikindustrie and Germany. Her main responsi- CE partners. Central to Andy’s ca- bilities lie on the evaluation of the pability and personality is his abili- e.V. (German Electrical and Electro- Dr Bob Campbell is chair of HbbTV’s programme performance, the reali- ty to build strong relationships with nic Manufacturers’ Association). In Improving Interoperability Task For- zation of quantitative and qualitative silicon companies, product compa- this function, she represents the in- ce (IITF) and Director of Enginee- studies, and the enhancement of the nies, software partners, infrastruc- terests of the members of the con- HbbTV tracking measurement, that ring at Eurofins Digital Testing, a ture providers and content owners. sumer electronics industry vis-à-vis has been developed and refined by leading digital media and device Early in Andy’s career, he was part legislative bodies and supervisory Red Bull in cooperation with Fraun- testing specialist. The IITF seeks to of the first story for establishing di- authorities at national and European hofer since 2016. In the past she address interoperability issues raised gital television in Sony, as standards level. She also heads the Consumer by industry in implementing HbbTV, Electronics Team and represents Dr. Marcus Dimpfel, Head of Stra- worked for the University of Salzburg Robert Briel, Owner and Co-foun- and industry emerged into existen- wherever possible, within the HbbTV the Managing Director of the ZVEI tegy and Business Development, as a researcher and lecturer within der, Broadband TV News. ce. Starting and growing his own Set the Department of Communication Association’s remit and scope. As a Top Box company TVonics in 2004 Consumer Electronics Association.In Mediengruppe RTL Deutschland result of feedback it gathered, two addition, Carine Chardon has been Studies and is still teaching basics of Robert Briel has been an internatio- and winner of the IET Start up award new tools are now available for the the managing director of t he Ger- Dr. Marcus Dimpfel is responsible statistics and empirical quantitative nal media journalist for many years, in 2007. Andy’s professional network HbbTV ecosystem which will be the man TV Platform since August 2008. forstrategy development and imple- work. She holds a Doctor in Philoso- contributing to both Dutch and in- brings more than twenty years of ex- subject of this presentation. At Euro- The association is committed to the mentation of both core and diversi- phy, Master degrees in Communica- ternational trade publications. He is perience in the television and media fins, Bob is responsible for the team overall interests of digital broadcas- fication business. His scope of tasks tion Studies and Pedagogics and an co-founder, co-owner and editor and industry. that delivers Eurofins Digital Testing ting companies, includes e.g. distribution strategy MIM (Master in Management). publisher of Broadband TV News. Products including the Panel: 14th November | 15:25 and signal protection, Panel: 14th November | 14:30 Grammy Award-winning record He has been involved in various Prior to DisplaySearch, Mr. Gray wor- Simon Hunt is responsible for stra- producer, song writer and compo- Standardization/Engineering com- ked at NXP as both tegic and business-related activities ser, musician, orchestrator and con- mittees and Working groups like So- a market intelligence manager and at Digital UK, particularly with regard ductor. Produced 18 number 1 sin- ciety of Cable Telecommunications product manager. to commercial and product develop- gles with singles and albums selling Engineers (SCTE Digital Video Sub- Before NXP, he held positions of in- ment of Freeview Play. He also leads over 100 million copies. Awarded committee) and OpenCable to DVB- creasing responsibility at Philips Dis- on analysis and planning for other twoGrammy Awards, multiple gold CI/CIplus initiatives. He received his play Components (later LG.Philips areas of Digital UK’s operations, in- and platinum records, a Drama- Master of Computer Sciences and Displays), including director and in- cluding regulatory and policy issues Logue award and a BMI award. The Electronics from one of the top of ternational account manager in both relating to the future of the DTT inventor of the Drum Loop for Sta- French Higher School of Enginee- Asia and Europe. He began his ca- platform, working in conjunction yin’ Alive from Saturday Night Fever. ring (Ecole Centrale). reer as a production leader in a with Freeview. Hunt previously held Technology Executive 1993 – Pre- CRT factory. Mr. Gray has a Bachelor positions at Virgin Media, Talk Talk sent. Began his technology career in Panel: 15th November | 14:30 of Science in Electrical Engineering and Sling TV in the US, where as Vice Thomas Follin, Deputy Managing Frode Hernes, SVP Product Mana- 1993 at Ion where he invented and and a management diploma in In- President of Products he worked Director in charge of new media gement, Vewd developed the Enhanced CD. Then dustrial Studies from Loughborough with partners including Apple, Goo- channels, M6. started Elabs Technology group at University, gle, Microsoft, Samsung and Disney. Frode Hernes is SVP, Product Ma- as Senior Most recently he was Chief Strategy Thomas Follin, 41, is Deputy Chief nagement at Vewd, where he leads Vice President. Currently VP of Tech- 14th November | 11:45 and Marketing Officer at Digital Me- Executive Officer of M6 web, he Keynote: product development of Vewd's nology Strategy for Sony Interactive dia Distribution, a consultancy spe- oversees distribution activities and core products, including our award- Entertainment. cialising in VoD. digital innovation. In this capacity, winning HbbTV products. He has 6 Patents Issued, 8 more Pending. he develops the distribution of M6 more than 35 years of experience 14th November | 12:15 Group TV channels and services with office- and consumer software Panel: 14th November | 14:00 across all networks and platforms. Panel: delivered to B2B customers. Since He has been at the head of the 6play 2010, he has spearheaded Opera/ activity for the past 10 years, driving Vewd products for the TV industry, the active digital innovation initia- from the first pioneering HbbTV tives. In 2002, Thomas joined M6 1.0 solutions, and the latest HbbTV Paul Gray, Director Research and 2.0.1 solution with advanced Media web in the strategic development Analysis, Technology, Media & Tele- Synchronization, to the latest intro- group, to take charge of the channel com, IHS Markit and VOD businesses. Thomas Follin duction of the complete turn-key smart TV solution, Vewd OS. Fro- holds a Master's Degree in Telecoms Gray joined IHS in November 2014, de has a broad knowledge of the and New Media from Paris-Dauphi- when IHS acquired DisplaySearch, a Vincent Grivet, Chairman, HbbTV HbbTV ecosystem, technology and ne University. leader in primary research and fore- Association markets and has been a member casting on the global display market. of the HbbTV Steering Board since Roundtable: 15th November | 11:30 At DisplaySearch, he served as di- Vincent Grivet, is a graduate from 2012. rector of European research. In addi- Ecole Polytechnique (Paris France) Erik Gazzoni, Product Director, Matthew Huntington, Independent tion to TVs, he has also researched and Paris Tech Telecom. He worked SmarDTV. Panel: 15th November | 14:30 Industry Consultant, DigitalRefugee wearable devices, digital broadcas- for eighteen years for the internatio- Consultants. ting and semiconductor technolo- nal activities of the Orange Group, Erik Gazzoni is currently in charge of gy. He conducted in-depth analysis including a time as Chief Executive Product Management for SmarDTV Matthew has over 20 years of expe- and forecasting of wearable devices, Officer of Wanadoo, Orange’s inter- Global. As such he’s looking after rience in developing solutions, ser- connected TV and 4K Ultra HD. Mr. net services unit in Belgium. In 2006, the DVB-CIPlus roadmap to define vices and products for digital and Gray has more than 20 years of expe- he was a co-founder of Maxtel, an next generation Conditional Access interactive television, starting with rience in market intelligence, marke- entrepreneurial Broadband Module Product Line. video-on-demand trials in the early ting and product management. His start-up which obtained significant Before he was Head of Cable and nineties. His most recent role was work includes forecasting, product rights in a competitive IPTV products where he led the as CTO of Freesat, where he led the strategy, investment and R&D deci- bid. He currently works for the TDF Product definition for two-way net- definition, development and live sions. He has also been involved in Group, where he is in charge of Bro- works. Prior to SmarDTV, Erik was operations of Freesat products and consulting and conferences, and has adcast Development and Innovation. Director of Marketing Digital TV for services. Matthew strove to position Albhy Galuten, Vice President, been cited as an expert by (amongst SCM Microsystems Inc., Fremont Freesat as an innovation hub for Media Technology Strategy, Sony others) the BBC, Nikkei, Los Angeles 15th November | 09:30 CA. where he managed several Di- Keynote: free-to-view television, in the UK and Interactive Entertainment Times, Le Monde, Simon Hunt, Director of Business gital TV projects (first WW USB/1394 across the globe. Producer, Musician & Songwriter and The Korea Herald. Development and Strategy, Digital PC DTV receiver, CableCARDs for 1970 –1992. UK both US and Korean markets). A popular satellite, cable and tech- His articles are published by Ger- cryptography, and secure systems For this reason, she is responsible nology speaker, Matthew has the man and international industry pu- architecture. He is a co-inventor of for the direct of ability to clearly articulate the es- blications such as Broadband TV Cryptolib, a widely distributed cryp- the video inventary of ProSieben- sence of complex technical issues to News, InfoDigital, Digitalmagazin, tographic library, and Policymaker, Sat.1. Stefanie has longtime expe- general and business audiences. He Cable!vision Europe and Medien an AT&T developed approach to riences in the entertainment and di- has written and spoken extensively Bulletin. Jörn also takes up Universi- specifying and interpreting secu- gital industry. At last she managed on interactive television technology. ty lectureships, conducts workshops rity policies, credentials, and rela- Shopkick in Germany and Europe. Matthew holds a first class honors and seminars and hosts panel dis- tionships. Mr. Lacy holds graduate Further stations were leading posi- degree in Computer Software Tech- cussions at industry events such as degrees in Physics and Computer tions at zanox (Axel Springer), TUI nology from the University of Bath. Deutsche TV-Plattform Symposium, Science from the University of Wis- Germany and SPIEGEL. He has a number of pending and is- ANGA COM, Medientage München consin and NYU respectively. sued patents and has served on the and IFA Berlin. Roundtable: 15th November | 11:30 boards of several industry groups. Panel: 14th November | 16:30 Jeong-Deok Kim, Director Re- Florian Löw, Senior Product Mana- He currently resides in London, with 14th November | 15:25 search and Planning Department, Panel: ger, El Cartel Media GmbH his wife, Abigail, and daughter, Ame- IBB Chair at Future Broadcast and lia. Media Standards Forum Korea, Florian is working for the RTL II sa- KBS. leshouse EL CARTEL MEDIA in Mu- 14th November | 14:30 Panel: nich since 2014 – he is Senior Pro- Jeong-Deok Kim obtained the B.S. ductmanager in the Media Solutions and M.S. degree in Electronic and department, creating customer indi- Electrical Engineering from POS- vidual ideas and concepts for special TECH, Korea, in 1994 and 1996 ads in TV and crossdigital. Besides respectively. In 1996, he joined the the website RTL2.de, the VOD servi- R&D Institute of KBS. He is now a di- ce TVNOW and several mobile apps rector in the Research and Planning for different RTL II tv shows, HbbTV Department and IBB Chair at Future and especially Addressable TV is one Broadcast and Media Standards Fo- Strategy Direc- of the focus topics in his daily busi- Arturo Larrainzar, Peter MacAvock, Chairman of the rum in Korea. He has devoted him- tor, Atres Media ness.He also is project lead of the EL Steering Board, DVB Project self to developing new broadcasting CARTEL MEDIA AD LAB, where the Jack Lacy, SVP Standards and services across multiple TV platform Community Initiatives, Intertrust Arturo Larraínzar was born in Ma- sales house is developing new ad- Peter MacAvock is Head of Deli- and he is also interested in AI, data Technologies drid in 1982. He has a degree in vertising forms for TV an digital. very, Platforms and Services, EBU Dr. Jens Johann, Senior Manager analysis and VR/AR. Business Administration and Mana- Technology and Development and Standardisation Media and Broad- Jack Lacy is Senior Vice President, gement from Colegio Universitario Panel: 14th November | 14:30 DVB Chairman. At EBU, he heads band Services, Deutsche Telekom. Panel: 15th November | 14:00 Standards and Community Initiati- de Estudios Financieros (CUNEF). the team responsible for innovation ves at Intertrust. He is also Secretary Additionally, he complemented his projects relating to delivery techno- Jens Johann has been involved in and Treasurer of the Marlin Develo- training with a Master’s Degree in logies, spectrum management and the development of digital TV since per Community and the Marlin Trust Audiovisual Company Management software platforms. Amongst other its planning in the early 90’s and he Management Organization, the two from the EAE Business School, and things, he is responsible for spec- is currently acting as Senior Manager operative branches of the Marlin a Master’s Degree in Economic Re- trum matters and high level projects in the area of multimedia and broad- Open DRM Standard. Mr. Lacy has search from the UNED. He com- related to Hybrid Radio and Televi- band services at Deutsche Telekom. been at Intertrust since 1999 and has menced his professional career at sion including HbbTV, DVB, Radio- In this position he manages standar- served in several executive roles in Deloitte, where he carried out audit DNS and others. In July 2016, he dization activities for Deutsche Te- research and development and stan- and consulting projects in the Media was elected Chairman of the DVB lekom Group in close collaboration dardization. In addition Mr. Lacy and Telecommunications sector. In Project, and retains a role as co-chair with research and product develo- has held lead positions at various 2008, he joined the Antena 3 Group of the HbbTV Reuqirements Group. pment. For more than 25 years he standards including MPEG, SDMI, as a market executive and in 2010, He is an Irish national living and wor- represents his company’s interests in and the Coral Consortium. Prior to he was appointed Market Analysis Stefanie Lüdecke, Managing Direc- king in Switzerland. Dr. Jörn Krieger, Freelance Journa- several standardization bodies and joining Intertrust, Mr. Lacy spent 18 and Business Development Director tor ProSiebenSat.1 Digital GmbH, fora as ITU, ETSI, DVB, DECT, i3Fo- list, Newsinfo at Atresmedia Publicidad. In March years as a research scientist at Bell ProSiebenSat.1 Roundtable: 15th November | 10:20 rum and also in HbbTV. Jens holds Laboratories, Bell Labs and AT&T 2014, he was appointed Strategy Jörn Krieger has been working as a a diploma and a PhD from Techni- Labs working in a variety of areas Director of the Atresmedia Group, a Stefanie Lüdecke is Member of the freelance journalist, specialised in cal University of Darmstadt, both in related to networking and computer post which he occupies at present. Executive Board of ProSiebenSat.1 digital media, broadcast technology, communications engineering. security, including systems for sen- Digital. Her area of responsibility convergence and new markets, since ding voice over IP networks, Roundtable: 15th November | 11:30 covers the red button services and 1992. Panel: 15th November | 14:30 HbbTV activities. lecturer and his interests in entre- network operators and content pro- preneurship, education, culture, mu- viders. At mineus he has been over- sic and technology, has allowed Mr. seeing implementations of HbbTV/ Navarrete-Puentes to lead projects teletext CMSs, HbbTV apps for e.g. that ease and promote content crea- ProsiebenSAT.1 Germany /Austria, tion addressing the design of new swisstxt (SRG SSR), a comprehensive viewers’ experiences, in which he has advertising SDK for HbbTV and va- developed, applied and tested in @ rious SmartTV platforms and nume- mhp and HbbTV standards. He is cu- rous second screen apps. rrently leading a project of a HbbTV based full interactive TV show with Panel: 14th November | 17:15 the participation of Universidad de los Andes, the Colombian IT Minis- Technical Ma- Associate Director, Senior Engineer, SVP New Pasquale Marinaro, Ian Medland, Klaus Merkel, Nicolas Moulin-Fournier, try, Colombian National TV Authority nager, Kineton Testing, DTG Institut für Rundfunktechnik Video Services, Eutelsat (ANTV), Señal Colombia important Colombian audiovisual producers. I am Pasquale Marinaro, born in Be- In his role as Associate Director, Ian Klaus graduated from the Technical Nicolas Moulin-Fournier is SVP New nevento on 31/07/1986. I graduated leads the DTG Testing operation, in- University Munich in telecommu- Video Services at Eutelsat. He is in Panel: 14th November | 16:30 with a master’s degree in Computer cluding test material development nications engineering in 1992 and charge of the Eutelsat CIRRUS servi- Science in 2012. My first job was and testing services, overseeing then joined the IRT as scientific en- ce, an end-to-end video distribution at Intelligentia, a university spin-off technical architecture and project gineer. Since 1995 he is engaged in solution over satellite and OTT. Ni- in Benevento in 2010, during my design and management, ensuring various working groups in the defi- colas joined Eutelsat in 2011. Prior to master’s degree. At Intelligentia, I quality delivery to specification, nition and market introduction of this, he had 12 years of experience in developed a platform for business deadline and budget. Ian joined DT- open and interoperable platforms the space industry, strategy consul- process management and a plat- GTL from interactive TV specialists for digital interactive television. With ting and software industry. form to optimize the management of Strategy and Technology (S&T) whe- various standardisation activities Dr.-Ing. Peter Neumann, Specialist, cash in ATM, using AI techniques. In re he spent over a decade in a va- being an important part of this work, Panel: 14th November | 16:30 Platform Solutions, CBC Cologne 2012 I started to develop interacti- riety of roles, culminating in Head of he was deeply involved in the laun- Broadcasting Center GmbH ve applications on SAT STB for a Sky Development – Client Systems, lea- ching phase of the HbbTV initiative Italy. In June 2014, I started working ding a group of engineers based in in 2009. He coordinates IRT‘s activi- Peter Neumann studied Electri- for MediaMotive, as a software archi- the UK and Hong Kong developing ties related to HbbTV and is still ac- cal Engineering and received the tect, continuing to work in the media interactive middleware (MHEG) for tive in contributing to the further de- Mirko Nedeljković, Chief Executi- Dipl.-Ing. degree (2009) as well as environment, in particular on SKY IP receivers.Ian chairs velopment of the HbbTV standard. ve Officer, Suitest the Dr.-Ing. degree (2017) from Te- STB for a product that was launched a number of industry groups within Beyond standardisation, many of his chnische Universitaet Braunschweig in 2015, in Italy. In the 2 nd semester the DTG, including the Technical activities are related to the practical Mirko Nedeljković is CEO at Suitest, (Germany). In 2010 he started his of 2015 I started working as a soft- Oversight Group which oversees all application of HbbTV in operational a spinoff of mineus, and has been career as a researcher at the Institu- ware architect and project manager technical activities within the DTG. market environments. This includes working in the interactive television te for Communications Technology to design anddevelop interactive Ian started his career as a Test Soft- support for both public and com- industry for more than 19 years. Sui- of Technische Universitaet Brauns- applications for the new Sky STB: ware Engineer at aviation firm Smiths mercial broadcasters in all questions test is the first and only object-based chweig, where his research interest . This product was launched Industries before spending three related to the practical use of HbbTV, solution for automated end-to-end was on system theory and techno- in Italy in 2017. Afterwards, I moved years at Pioneer’s Digital Design specifically in the context of new ser- Carlos Antonio Navarrete Puen- and user interface testing of TV apps logy for heterogeneous broadcast/ to a new company called Kineton, a Centre creating test and verification vice types or new HbbTV features. tes, Project Leader of the HbbTV across all living room devices inclu- broadband networks enabling cost- company set up by the top mana- software for a variety of MPEG-1, Project Colombia, Universidad de ding HbbTV/FreviewPlay, Tizen, we- effective and spectrum-efficient con- gement of MediaMotive, acting as MPEG-2 video, VSB, and QAM sili- Panel: 15th November | 12:15 los Andes bOS, Android TV, Apple TV, Xbox, tent delivery (Dynamic Broadcast). technical manager concerning the con designs. Roku and many others. At Suitest In 2016 he joined the Platform So- media world, in particular, on HbbTV Carlos Antonio Navarrete-Puentes Mirko is defining the product stra- lutions department of CBC Cologne ecosystem. Roundtable: 15th November | is a Colombian lecturer, researcher tegy and developing partnerships Broadcasting Center GmbH. Since 10:20 and tech entrepreneur with a Mas- with broadcasters, manufactures and then he has been working in the field Panel: 14th November | 17:15 ter degree in Software Engineering organisations. Prior to founding mi- of program distribution with a focus from the Universidad de los Andes neus and Suitest, Mirko worked at on hybrid broadcast/broadband TV in Bogotá (Colombia). He has wor- razorfish in Hamburg and New York (HbbTV) and addressable TV (ATV) ked in human-computer interaction as producer, client partner and head and new media content production of broadband/future TV. Mirko has Panel: 14th November | 17:15 for Digital TV and since 2011. His ex- been working on cross platform soft- perience as a software development ware projects for broadcasters, cable Prior to joining Media Distillery, Mar- tin worked as Senior Media Consul- tant at TNO, a leading Research Ins- titute in the Netherlands. In this role he helped broadcasters and opera- tors with media innovations such as OTT content delivery, HbbTV, Ultra- HD and Addressable TV. Martin was involved in HbbTV, as spec editor of HbbTV Application Discovery over Broadband, and was also actively in- volved in DVB's standardisation acti- Andre Prahl, Chairman , DTVP vity for Targeted Advertising. Raj Patel, Co-Founder and CEO, Francesc Mas Peinado, Enginee- Angelo Pettazzi, Senior Strate- Jon Piesing, Vice-Chair, HbbTV Yotta Media Labs ring Research & Innovation, CCMA gic Marekting Manager, Mediaset Association Andre Prahl is Head of Program Dis- 15th November | 12:15 Group and Co-Chair of DVB CM- Panel: tribution of Cologne Broadcasting After working with Freesat as Chief Francesc Mas is Engineer Consultant TA, DVB Jon Piesing is the vice-chair of Center GmbH and Mediengruppe Solutions Architect, Raj Patel foun- & Project Manager at Corporació HbbTV. He played a major role faci- RTL Deutschland GmbH. He is res- ded Yotta Media Labs with Gary Catalana de Mitjans Audiovisuals Angelo has worked for the Media- litating the convergence of the ori- ponsible for the technical distribu- Knowles (ex NDS and OpenTV). (CCMA S.A.), Spain. He graduated set Group since 1981. He is involved ginal French and German initiatives tion of all TV channels of Medien- Raj has worked in the media indus- in 2001 as Telecommunications En- in the Strategic Marketing of “Reti which together become HbbTV. He gruppe RTL Deutschland GmbH. try over the last 18 years, primarily gineer, and upgrade his skills with a Televisive Italiane”, the Mediaset is a member of the Steering Board focusing on Interactive Services on Master in Digital TV in 2002 and an Group Italian broadcasting division. of the DVB project and the Steering Keynote: 14th November | 11:15 TV across multiple platforms and Executive Master of Business Admi- Angelo was born in Milan in 1954. Committee of the CTA Web Appli- successfully launched the 2nd ge- nistration in 2007. He’s specialized He graduated in 1991 in physics – cation Video Ecosystem (WAVE) pro- neration Freesat platform & service in TV & Radio News IP contribution, specializing in computer science – at ject. Jon has been a leading figure called “freetime”. Recently, he has multi-platform delivery and broad- Milan “Università degli studi”. He in the development of specifications contributed, his efforts to the HbbTV cast & broadband TV services (DTT, joined the broadcasting operations for integration of TV and interac- Operator Application Specification OTT, Hybrid TV). Francesc Mas colla- of Videotime, a Company of the Me- tivity for more than ten years. This and now assisting over the pond in borated in TV-Ring European project diaset Group, in 1981 as a technician. has included being the chairman of Xavier Redon, Product Manager, focused on innovative multi-camera In 1997 he was involved in R&D De- groups in DVB, the Open IPTV Fo- implementing ATSC 3.0 next gene- Cellnex Telecom ration TV. TV services and Hbb4All European partment of RTI as a researcher and rum and the UK DTG. project about TV accessibility for then in 2001 in the Strategic Marke- Jon is now Director, Standardisation Product Manager at Cellnex Tele- 15th November | 14:00 impaired people. He also took part ting of RTI as a technology manager. for TP Vision (who manufacture Phi- Panel: com, Treasurer and SG member at in the project for the deployment of In 2003 he was appointed Head of lips TVs for Europe and a number of HbbTV Association and Associate Digital TV and HbbTV in Colombia. the “Digital Terrestrial Content Fac- other territories). He has previously Professor at Universitat Autònoma Nowadays Francesc Mas is participa- tory” where he helped in designing held senior positions related to stan- de Barcelona, Xavi Redon has been ting in two European projects, both and deploy interactive TV services dardisation in several different units Martin Prins, Product Owner, Me- involved in evo- focused on accessibility, with the based on the DVB-MHP standard of Philips. dia Distillery lution in Spain since 1996 moving target to foster wider availability of technology; the “Content Factory” forward projects like UHD DTT trans- accessible media offerings including was, from 2003 to 2008, the Italian 15th November | 09:50 Keynote: Martin Prins is Product Owner at missions, TDT Híbrida certification, also the new immersive 360º con- avant-garde of interactive television. Media Distillery, an Amsterdam ba- TDT SAT, ASO or the Spanish DTT tents. Since 2013 he has involved in RTI sed startup specialized in using AI network. Strategic Marketing where, among to understand what’s inside video. Panel: 15th November | 12:15 other, he is in charge to oversee With an R&D-background in strea- Panel: 14th November | 12:15 DVB and HbbTV standard definition ming and broadcast media, Martin activities from the business point of is currently responsible for Media view. He is member of the “HD Fo- Distillery’s Deep Understanding rum Italia” technical committee and Platform, which helps broadcasters, member of the “HbbTV Association” operators and media organisations steering group. Since January 2018 leverage AI to improve the user ex- he is chairing the “HbbTV Marketing periences of (broadcast) video servi- and Education Working Group”. ces. Martin has over 10 years of ex- perience in creating innovations for Panel: 14th November | 14:30 the broadcast and media industry. multimedia content through a varie- Graduated in Philosophy, he taught ty of devices and applications such Media Studies at University of Milan. as mobile phones, tablets, pc's, He has chaired the Free TV Alliance laptops, SmarTV, etc. The pinnacle recently created among the main of technological developments is the european free to air satellite broad- deployment of hybrid TV (HbbTV) casters. services by ERT for the first time in Greece but also in the Balkans. Hy- Panel: 15th November | 14:30 brid TV and the interactive services it offers are now available to citizens by ERT free, interactive. We currently offer for free at least seven apps like: 24 Plus, On Demand, App for the 27 Liz Ross, CEO, Freeview Australia Stuart Savage, Director EU Innova- Masaru Takechi, Co Chairman, Teun van der Veen, Senior Consul- live radio stations, EPG, ERTPlay’s tion R&D, LG Electronics IRG-IBB at ITU, NHK tant, TNO (thematic channels), Whether app, Liz Ross has been CEO at Freeview App for the Football League. Latest Australia since 2011and during her Stuart has been involved in the Masaru received B.E and M.E de- Teun van der Veen is Senior Con- we lunch services such as subtitles tenure has overseen the successful world of TV middleware since the gree from Tohoku University in Sen- sultant in the Networks department selection and multicam viewing of development of award-winning te- 1990s and helped deliver the first dai, Japan in electrical engineering in TNO. In this position he leads sport events. The ERT is devoted to levision services. These include the interactive Red Button service at Sky in 1987 and 1990 respectively. He the Media Networking team and is making public service media. In a highly successful launch in 2017 of in 1999. Since then he has worked joined NHK in 1990, and since then, responsible for R&D projects in the continues process my division sup- Freeview FV, the world-first collabo- with a variety of TV middlewares and he started his research work in va- Dutch and European telecom mar- ports and strengthen public service ration between FTA networks on a systems including OpenTV, Liberate, rious technical area at its Science kets. Teun chairs a number of infor- media, provide first-class media ser- mobile-first app, allowing Australian TwoWay TV, MHEG and now HbbTV. and Technology Research Laborato- mal European operator work groups vices and offer our customers inno- viewers to watch live streaming and Stuart chairs HbbTV’s Supplier Eva- ries. His research takes an important on broadband and IPTV. vative solutions. catch-up content from all free-to-air luation Working Group and has Patrice Silvant, VP Sales & Partner- role for the development of digital He leads the TNO-initiative on networks on the go. Liz was also res- been a Steering Group member sin- ship EMEA, Seraphic broadcasting systems in Japan from HbbTV Operator Applications and 14th November | 15:25 ponsible for launching the Freeview ce 2014. He is currently Director of Panel: its early age, in particular, the pro- works with operators and manu- Plus service on the HbbTV platform R&D for LG Electronics in Europe. Patrice Silvant acts as the strategic tocols and receiver architecture for facturers towards deployment in in 2014 and upgrading the service role of VP Sales & Partnership in multimedia services. He is also ac- 2018 and beyond. He is supporting for launch in 2017. Freeview Plus Roundtable: 15th November | 10:20 EMEA. Patrice comes to SERAPHIC tive for standardization. He made HbbTV in its marketing activities, was the first service in the world to with more than 20 years’ experien- many important contributions for for instance by driving the publica- aggregate all free-to-air on-demand ce in technology, sales development interactive TV standards including tion of the recent whitepaper on the services into one application and is and innovative projects in DTV in- BML and ARIB-J and led standar- OpApps standard. Teun has coordi- compatible with all HbbTV receivers. dustry, with roles spanning from soft- dization of Hybridcast for 2K and nated a consortium of HbbTV mem- Liz has extensive experience as a ware development to technology UHDTV, and ARIB-TTML. He also led bers to create and review test asser- media professional across both ow- licensing. Patrice initially joined the global standardization in this area as tions for this standard. ners and agencies in senior roles, in- inception of digital TV at Technicolor the Sub Working Group chair and He founded TNO's Ultra-fast Broad- cluding Media Director at Carat and and the world first internet connec- the Rapporteur at ITU-R and ITU-T. band seminar, a world-leading event Media Marketing and Insights Direc- ted TV: the Thomson-TAK project. Currently he is seconded to NHK on technical developments in bro- tor at , Australia. Patrice then partnered with the key Engineering System Inc. for the de- adband that celebrated its 10th edi- DTV technology companies worldwi- velopment of technique toward har- tion in 2018, illustrating the fact that Alberto Sigismondi, CEO, Tivù Panel: 14th November | 12:15 de to source the best technologies monization of applications between Teun has always enjoyed connecting as Director of Software Sourcing at Hybridcast and HbbTV 2. people and knowledge. Alberto Sigismondi is an expert in di- Technicolor, and then joined DivX Before joining TNO in 2003, he New gital television, he works for Media- Yiannis D. Vougiouklakis, and Opera TV business team before Panel: 15th November | 14:00 was lead photonic chip designer at set as Director of Digital Platforms Media General Director, ERT joining SERAPHIC. C2V, Alcatel Optronics and Kymata Development. In 2008 he has been Netherlands. Managed a team of 80+ employees appointed CEO of Tivù S.r.l., the JV Panel: 15th November | 14:30 Teun holds an MSc degree in between RAI, Mediaset, Telecom staff engineers journalists, electro- Applied Physics from the University Italia Media. He has been working in nics, production and post produc- of Twente in The Netherlands. tion staff, etc. with a budget over of television since 1978, with different 1.5 million euros. The company to- roles including Strategic Marketing Panel: 15th November | 14:30 day boasts several technology pro- Director. He is 59, lives in Milan, ma- jects that have been implemented rried with two children. to enable multimedia to enjoy THANKS TO