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Zattoo Advertising 2021

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Zattoo Advertising 2021 Zattoo Advertising 2021 Switzerland September 2021 About us Page 3 Zattoo was founded in Switzerland / USA 1 Zattoo is an OTT (over-the-top) service that offers streaming of live, catch up and VOD TV on a variety of devices and platforms. More than 200 Zattooies in the Team. 2 With offices in 3 countries, Zattoo is a worldwide operating company with more than 200 employees. Biggest TV-Streaming Provider in Europe 3 Zattoo is with more than 20 million registered users the biggest TV-Streaming provider in Europe for B2C and B2B clients. Page 4 The TV-Product Connected TV Zattoo is an OTT (over-the-top) service that offers streaming of Samsung ᛫ LG ᛫ Xbox One/360 ᛫ Apple TV ᛫ live, catch up and VOD TV content on a variety of devices. Amazon Fire TV ᛫ Chromecast ᛫ Android TV Mobile iOS ᛫ Android ᛫ Windows 10 Web Browser ᛫ Windows 10 Page 5 Advertising Options Zattoo offers a wide range of video and display advertising options on more than 16 different platforms. Video Ads Display Ads Special Promotions Zattoo is climate neutral Page 7 The Future of TV We integrate ourselves deeply into Assistants (Google Home, Amazon Alexa, Apple Siri) and ensure that TV content can be found in equal measure. We draw conclusions from the usage data and recommend exciting content to users based on this information. We use Machine Learning to do so. We are working on reducing streaming latency and are continuously improving the UX and expansion of the platform, especially for smart TV. For us, the future of TV is climate neutral. That is why we calculate and offset our CO2 emissions and reduce our consumption through targeted measures. Page 8 The Future of TV is Download our Press climate neutral release Our Climate Goals We put the topic of climate action in the focus of our business and integrate sustainability as part of our corporate values. We use resources responsibly and aim for a small corporate carbon footprint. We set a good example and use our reach to encourage others to act sustainably. Page 9 TV streaming via a Watch our project film to see exactly how it wind turbine works! Together with Westfalenwind, we are working on the carbon neutral television of the future. Wit the wind farm operator’s windCores project, we’re bringing our data center directly into a wind turbine. https://www.youtube.com/watch?v=Wkwo1ExvCOw&t=23s Football Euro 2021 Page 11 Page 12 Page 13 Concurrent Watch for 02.07.2021 Football Game Switzerland vs Spain Formats Page 15 Ad Formats Video Display Mobile (All Devices) (Desktop) (Tablet & Smartphone) Preroll Billboard Video (all ad formats) Midroll Halfpage Ad Prestitial Skyscraper Mobile Billboard (Leaderboard) TV Side Ad Medium Rectangle Leaderboard Mobile Banner Page 16 Video Advertising Pre Roll Stand alone spot First Channel Switch & Channel Switch Ad Free TV Devices: Desktop, Tablet, Smartphone, CTV / Bigscreen Page 17 Video Advertising Mid Roll Video on Demand / Dynamic Ad Substitution Free & Pay TV Seamlessly stitched into content Big Size/Full Size Player VAST 4, HD Quality Page 18 Billboard / Wideboard Display / Desktop Front page First Point of Contact Size 970x250 / 994x250 Page 19 Halfpage Ad Display / Desktop Front Page, Sub Pages First Point of Contact on Desktop Size: 300x600 Page 20 Leaderboard Display / Desktop Front Page Size 728x90 Page 21 Native Teaser Card Highlight Page Display / Desktop Various Positions Size Fluent Format Content or App Install Page 22 Prestitial Display / Smartphone & Tablet Right at the start Image or Rich Media Size 768x1024 / 1024x768 Size 320x480 / 480x320 Page 23 Mobile Billboard (Leaderboard) Display / Tablet Front page Image or Rich Media Size 930x180 & 728x90 Page 24 TV Side Ad & MedRec Display / Desktop & Mobile Next to Live-Stream TV Size 300x250 Page 25 Mobile Banner Ad Display / Smartphone Channel List Size 300x50/75/100 px Special Formats Page 27 Branding Day Display / Desktop & Tablet Exclusive Branding around the Live-Stream TV Direct bookings and Programmatic Guaranteed Image (Rich Media for Prestitial possible) Size Desktop: 1800x1200 Size Tablet: 2200x1025 Size Prestitial Smartphone: 320x480 Page 28 Branded-Channel Two different kind of Branded Channels Preferred placement under the top 20 channels With a click on the logo, your short videos will be played in endless loop Ask for special technical specifications B2C Promos Page 30 B2C-Promos Zattoo B2C Newsletter-Promo, incl. landingpage. Universal f.ex. promoted the movie Pets 2. Our users could win a special goddie bag and a cinema voucher The Newsletter was sent to 134.107 users. Opening rate: 26.7% Click rate: 2.7% Page 31 B2C-Promos Partner Zweifel Chips made a special competition on their 60th anniversary. Customers could win a voucher for a Zattoo Premium Account Ask for special technical specifications Targeting Options Page 33 Targeting Options Socio Demographic TV based Interests Geo & Device DFP Audience Segments Age Channel Country (DE, CH) Interest / Behavioural Gender Content Category Device (iOS, Android Targeting Language Content Genre Connected TV, Web, etc.) Page 34 Buying Options on Zattoo 02. Preferred Deals Always on, fixed price but non guaranteed inventory + Data Targetings available 04. Open Auction 01. I/O or PG Leftover inventory is available Highest priority, guaranteed on the open market inventory and a fixed price + Data Targetings available 03. Partners Pre-Selected Partners that work together with Zattoo Page 35 Parts for a great personal TV Ad Experience 01. FANTASTIC PRODUCT 02. INNOVATIVE AD FORMATS Top notch design, great user Branding Day & Special Promotion experience, reliable, easy to use 03. HIGH QUALITY TARGETING DATA 04. TOP OF THE CLASS VIEWABILITY First party data through user All video ad slots are always in view analytics & sign in Facts & Figures Rangfolge Bewegtbild-Angebote bei 15-34-Jährigen fast gleich Twitch & Disney+ rücken nach vorne mindestens gelegentliche Nutzung 100% 88% 90% 80% Fernsehstreaming-Dienste 68% Videostreaming-Dienste 60% Personen 15+ 15-34j. 40% 34% 15% 19%18% 20% 12% 10% 6% 7% 5% 4% 4% 3% 3% 2% 5% 5% 4% 4% 4% 0% Sky Blue+ Netflix Zattoo Twitch Salt TV Salt Wilmaa Sunrise TV Neo TV total Teleboy Digimonitor 2021 Digimonitor Disney+ Blick TV Blick - YouTube YouTube Premium Dailymotion Play SuissePlay IGEM Swisscom blue AppTV Quickline TV Quickline UPC TV App & Web Apple TV Plus Apple TV Amazon Prime 37 Sender-Websites Quelle: IGEM-Digimonitor auf TV-Streaming 2021, Gesamtbevölkerung ab 15 Jahren. Befragte im Alter 15-34j., n=583. Mindestens gelegentliche Nutzung. Page 38 NetMetrix 2020 Unique client per month 1600000 Wilmaa Teleboy Zattoo 1400000 1200000 1000000 800000 600000 400000 200000 0 Jan 20 Feb 20 Mär 20 Apr 20 Mai 20 Juni 20 Jul 20 Aug 20 Sep 20 Okt 20 Nov 20 Dez 20 Page 39 NetMetrix Profile 20-1 Unique User Total 800’000 700’000 600’000 500’000 400’000 300’000 200’000 100’000 0 Zattoo Wilmaa Teleboy NetMetrix-Profile 20-1 Strukturen Alter, Geschlecht 52% 48% 50% 50% 43% 57% 14-24j. 14-24j. 14-24j. + 55j. 11% 13% 13% + 55j. 31% 25-34j. 34% 25-34j. + 55j. 13% 16% 41% 15% 25-34j. 15% 20% 17% 25% 20% 35-44j. 16% 35-44j. 35-44j. 45-54j. 45-54j. 45-54j. Source: Net-Metrix Profile Page 41 App Downloads Android Downloads - CH 450 400 350 300 250 200 150 100 50 0 Wilmaa Swisscom Teleboy Zattoo Quelle: Airnow Page 42 App Downloads IOS Downloads - CH Quelle: Airnow Price List & Tech. Specs 2021 Page 44 Pricing 2021 Link: Zattoo Tech. Specs 2021 Page 45 Pricing 2021 Link: Zattoo Tech. Specs 2021 Page 46 Point of Contact Martin Schlenker Marga Cupin Timm Bernhardt Head of Advertising Key Account Manager Programmatic Manager +41 79 319 05 79 +41 79 709 63 51 +41 79 896 79 82 [email protected] [email protected] [email protected] Manuela Zimmermann Sebastian Sarbinowski Evgenia Markurt Sales Support Operations Manager Operations Specialist + 41 79 896 68 64 + 49 173 3503750 + 49 170 9556255 [email protected] [email protected] [email protected] Thank You Switzerland September 2021.
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