ZATTOO P2P IP Television

ZATTOO P2P IP Television M a y 5 , 2 0 0 8 R IP E #5 6 T h o m a s B ille te r, V P B u s in e s s D e v e lo p m e n t F re d y K ü n z le r, N e tw o rk A rc h ite c t Z a tto o E u ro p e L td . T h is d o c u m e n t is c o n fid e n tia l a n d is in te n d e d s o le ly fo r u s e b y its o rig in a l re c ip ie n t fo r in fo rm a tio n a l p u rp o s e s . N e ith e r th e d o c u m e n t n o r a n y o f th e in fo rm a tio n c o n ta in e d in th is d o c u m e n t m a y b e re p ro d u c e d o r d is c lo s e d to o th e r p e rs o n s w ith o u t th e p rio r w ritte n a p p ro v a l o f Z a tto o . What is Zattoo? » S ta rtu p » F o u n d e d in 2 0 0 5 b y B e a t K n e c h t (C H ) a n d S u g ih J a m in (U S ) » + 5 0 te a m m e m b e rs a n d g ro w in g fa s t » O ffic e s in Z u ric h (S w itz e rla n d ) a n d A n n A rb o r (M ic h ig a n /U S A ) » 1 5 m illio n U S D fin a n c in g s e c u re d » R e d H e rrin g T o p 1 0 0 E u ro p e A w a rd What do we do? » W e b rin g liv e T V to y o u r c o m p u te r » W e tra n s m it c o u n try b y c o u n try th e m o s t p o p u la r c h a n n e ls o n to u s e rs ’ c o m p u te rs » O u r p ro p rie ta ry s o ftw a re a c ts a s a v irtu a l s e t-to p b o x » F re e s u b s c rip tio n , fre e s o ftw a re » A d v e rtis in g is th e p rim a ry s o u rc e o f re v e n u e (a .k .a . B u ffe rta in m e n t) Internet TV Landscape » Z a tto o h a s p u rs u e d a d iffe re n t a p p ro a c h th a n m o s t o f its c o m p e tito rs fo c u s in g o n liv e c o n te n t A rc h iv e C o n te n t L iv e C o n te n t w ith fu ll 2 4 / 7 p ro g ra m m in g (i.e . re p lic a tin g c la s s ic a l T V e x p e rie n c e in C lip s , Y o u tu b e M L B in te rn e t) s h o rt » s e q u e n c e s Its s u c c e s s d e m o n s tra te s th a t in s p ite o f th e n e w c o n te n t c o n s u m p tio n m o d e ls fa c ilita te d b y th e In te rn e t (tim e s h ifte d , o n d e m a n d ) lin e a r F u ll 2 4 /7 J o o s t Z a tto o c o n s u m p tio n s till h a s a lo t o f a p p e a l, p ro g ra m a n d m o s t o f a ll re fle c ts e x is tin g h a b its o f a w id e m a jo rity o f T V v ie w e rs 8 countries so far... » E u ro p e : L iv e in B e lg iu m , D e n m a rk , F ra n c e , G e rm a n y , N o rw a y , S p a in , S w itz e rla n d , U K U p c o m in g s o o n (h o p e fu lly ): A u s tria , C z e c h R e p u b lic , C ro a tia , H u n g a ry , Ita ly , N e th e rla n d s , R o m a n ia , S w e d e n , F in la n d ... » N o rth A m e ric a : P la n n e d la u n c h in Q 3 2 0 0 8 Who are our users? S o far, we have over 2.2 million happy users in Europe. More are joining daily. You are the kings of int ernet TV. Merci de la Très franchement, je part de tous les télévores trouve la technologie français. vraiment sympa, merci beaucoup à Zattoo ! inux version Nice one Zattoo, the L E xcellent works like a charm … e! App and a great servic R eally excellent that Thanks for we can watch Zattoo in coming to Norway -well done!! Germany! Good quality, too! Zattoo attracts fleeing viewers back to A g e d is trib u tio n o f Z a tto o v ie w e rs broadcast TV P e rc e n t B ro a d b a n d In te rn e t a t h o m e is lu rin g U n d e r 1 2 0.1 y o u n g v ie w e rs a w a y fro m T V M o re a n d m o re h o u s e h o ld s a re 1 3 -1 7 • 9.8 s ig n in g u p fo r b ro a d b a n d c o n n e c tio n s 1 8 -2 4 29.6 • Y o u n g a d u lts w ith In te rn e t a c c e s s 2 5 -3 4 a t h o m e w a tc h 7 h o u rs le s s T V 34.4 p e r w e e k th a n th e a v e ra g e v ie w e r 3 5 -4 5 16.0 Z a tto o a ttra c ts fle e in g a u d ie n c e b a c k to b ro a d c a s te rs ’ c o n te n ts 4 6 -5 5 7.1 • Z a tto o v ie w e rs a re te c h n o lo g y - 5 6 -6 5 2.3 s a v v y , w e ll-c o n n e c te d , y o u n g a d u lts in th e ir 2 0 s a n d 3 0’s O v e r 6 5 0.6 • Z a tto o v ie w e rs re p re s e n t g o ld e n s e g m e n ts fo r c o n te n t o w n e rs , b ro a d c a s te rs , a n d a d v e rtis e rs a lik e Fast adoption confirms complimentary to TV offering Triggering factors driving Zattoo subscribers T h o u s a n d s Padeorcpetniotang e 1,500 “I u s e Z a tto o b e c a u s e … ” O th e r re a s o n s “I w a n t to w a tc h 1,020 T V w h ile 17 d o in g “T h e T V is 29 o th e r s tu ff o c c u p ie d ” w ith 510 14 m y P C ” 271 18 22 0 5 41 “I’m in a d iffe re - “I d o n ’t e re n t p la c e th a n h a v e a T V ” m y T V ” Q2 Q3 Q4 Q1 Q2 Q3 Q4e 2006 2007 » 4 0 0 ’0 0 0 u s e rs in S w itz e rla n d (2 0 % o f » Z a tto o is n o t a s u b s titu re b u t a a ll b ro a d b a n d u s e rs ) in le s s th a n a c o m p le m e n t a n d a n e x te n s io n to y e a r c la s s ic T V v ie w in g » 1 0 0 ’0 0 0 u s e rs in S p a in in 2 w e e k s » O n ly th a n k s to w o rd o f m o u th a n d m e d ia c o v e ra g e Distinguish Countries: GEOip » F o r e a c h c o u n try , Z a tto o p ro v id e s a lo c a lis e d T V L in e u p ! » C o u n try s e le c tio n is b a s e d o n G E O ip in fo rm a tio n » m a x m in d .c o m is o u r c u rre n t G E O ip in fo s u p p lie r Zattoo works with ..

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