RED PANDA PROFILE
Red panda is a family owned
Red panda is a new concept We serve various interesting business, business which we
which are adopting 2 menu start from Fusion all dive in and with support different concept, between foods , Palembang foods , that we have professional
fastfood service and Chinese foods & Japanese work experiences to put our
convetional foods. foods best effort to satisfy our
customers.
Red panda Target Customer
• OUR MAIN CUSTOMERS MOSTLY ARE
• MF 18-29 AB
• MIDDLE CLASS COLLEGE STUDENT, FIRST JOBBER & WORKING YOUNG ADULT.
• PSYCHOGRAPHIC :
• YOUNG PEOPLE WHOSE LOOKING FOR SIMPLE, TASTY & QUALITY FOODS CLOSE TO WHERE
THEY RESIDE & WORK. BRAND IDENTITY
• BRAND PERSONALITY MODERN
SIMPLE
AFFORDABLE
HOMEY
• TAGLINE : “BEST WAY TO SATISFY YOUR HUNGER”
OUR CHEF RECOMMENDATION
• WE SERVE MORE THAN 200 FOOD MENUS…
• FUSION FOODS Nasi Ayam Bakar Madu
Chicken Gordon Bleu
Sosis Roll Chicken
Nasi Goreng Lada Hitam
Lumpia Tahu Cincang
Nasi Goreng Keju
OUR CHEF RECOMMENDATION
• CHINESE FOOD
Ifumie
Cumi Cabe Garam Cumi Tepung Telor Asin
OUR CHEF RECOMMENDATION
• PALEMBANG FOODS
Aneka Pempek Palembang Mie Celor
Pindang Udang Celimpungan
Pempek Udang
Rujak Mie
OUR CHEF RECOMMENDATION
•JAPANESE FOODS
Omurice
Nasi Kari Jepang Katsu
Red panda menu
• WITH 4 YEARS EXPERIENCE IN F&B INDUSTRY WD PLAN TO EXPANDING THE BUSINESS.
• RED PANDA WILL ALWAYS KEEP DEVELOPING NEW MENU WITH RED PANDA’S OWN
UNIQUENESS TO SET A DISTINCT FROM OTHERS.
• THE DEVELOPMENT OF RED PANDA NEW MENU ALWAYS GO ALONG WITH THE LATEST TREND
OF CUSTOMER PREFERENCES.
• THE NAME OF “RED PANDA” ITSELF ARE INSPIRED BY THE CUTENESS, RARENESS OF THIS SPECIES.
• IT HAS REDDISH-BROWN FUR, A LONG, SHAGGY TAIL, AND A WADDLING GAIT DUE TO ITS SHORTER FRONT LEGS. IT FEEDS MAINLY ON BAMBOO, BUT IS OMNIVOROUS AND ALSO EATS EGGS, BIRDS, INSECTS, AND SMALL MAMMALS. IT IS A SOLITARY ANIMAL, MAINLY ACTIVE FROM DUSK TO DAWN, AND IS LARGELY
SEDENTARY DURING THE DAY.
• RED PANDA CAN BE FOUND IN THE FOOTHILLS OF WESTERN NEPAL TO CHINA IN THE EAST.
• THE NAME OF RED PANDA ALSO EASY TO REMEMBER LOGO DESIGN BRIEF
• WE NEED A NEW LOGO DESIGN FOR “RED PANDA”
• THE LOGO NEED TO BE SIMPLE, MODERN, CLASSY & ALSO SHOW UP THE CUTENESS SIDE OF RED PANDA
• LOGO ALSO NEED TO TELL WHAT IS RED PANDA SERVING AS A RESTAURANT / CAFE. • “RED PANDA” LOGO WILL BE USED ON SIGN BOARD, POINT OF SALES, BROCHURE, MENU, PACKAGING, AND OTHER PROMOTIONAL
MATERIALS. • MAIN COLOUR FOR THE LOGO ARE :
• RED (LUST RED) OR DEPPER 1 LEVEL.
• GOLDEN (OPTIONAL)
• BLUE (OPTIONAL, TYPE OF BLUE MATCH WITH LUST RED)
• WHITE (OPTIONAL)
• BETWEEN RED IS A MUST, BUT OTHER 3 OPTIONALS AND ALSO CAN USE OTHER COLOUR. LOGO DESIGN BRIEF
• LOGO DARI RED PANDA HARUS SESUAI DENGAN KONSEP DARI DESIGN INTERIOR RED PANDA DIMANA MENGUTAMAKAN :
• SIMPLE
• MODERN
• CONTEMPORARY
• JIKA MASIH ADA SPACE BISA DITAMBAHKAN TULISAN KECIL “KITCHEN” • LOGO DARI RED PANDA HARUS MENUNJUKKAN BAHWA RED PANDA WALAUPUN MENYEDIAKAN MAKANAN UNTUK KELAS MENENGAH BUKAN BERARTI MERK RESTAURANT YANG LOW-LEVEL.
• LOGO JUGA HARUS MENUNJUKKAN BRAND IDENTITY DARI RED PANDA SERTA MEMPERLIHATKAN BAHWA RED PANDA SELALUI MENGIKUTI TREND TERKINI.
• TAGLINE JUGA DI DESIGN NAMUN TIDAK MENEMPEL DENGAN LOGO RED PANDA SECARA LANGSUNG.