RED PANDA PROFILE

Red panda is a family owned

Red panda is a new concept We serve various interesting business, business which we

which are adopting 2 menu start from Fusion all dive in and with support different concept, between foods , foods , that we have professional

fastfood service and Chinese foods & Japanese work experiences to put our

convetional foods. foods best effort to satisfy our

customers.

Red panda Target Customer

• OUR MAIN CUSTOMERS MOSTLY ARE

• MF 18-29 AB

• MIDDLE CLASS COLLEGE STUDENT, FIRST JOBBER & WORKING YOUNG ADULT.

• PSYCHOGRAPHIC :

• YOUNG PEOPLE WHOSE LOOKING FOR SIMPLE, TASTY & QUALITY FOODS CLOSE TO WHERE

THEY RESIDE & WORK. BRAND IDENTITY

• BRAND PERSONALITY MODERN

SIMPLE

AFFORDABLE

HOMEY

• TAGLINE : “BEST WAY TO SATISFY YOUR HUNGER”

OUR CHEF RECOMMENDATION

• WE SERVE MORE THAN 200 FOOD MENUS…

• FUSION FOODS Nasi Madu

Chicken Gordon Bleu

Sosis Roll Chicken

Nasi Goreng Lada Hitam

Lumpia Tahu Cincang

Nasi Goreng Keju

OUR CHEF RECOMMENDATION

• CHINESE FOOD

Ifumie

Cumi Cabe Garam Cumi Tepung Telor Asin

OUR CHEF RECOMMENDATION

• PALEMBANG FOODS

Aneka Palembang Mie Celor

Pindang Udang Celimpungan

Pempek Udang

Rujak Mie

OUR CHEF RECOMMENDATION

•JAPANESE FOODS

Omurice

Nasi Kari Jepang Katsu

Red panda menu

• WITH 4 YEARS EXPERIENCE IN F&B INDUSTRY WD PLAN TO EXPANDING THE BUSINESS.

• RED PANDA WILL ALWAYS KEEP DEVELOPING NEW MENU WITH RED PANDA’S OWN

UNIQUENESS TO SET A DISTINCT FROM OTHERS.

• THE DEVELOPMENT OF RED PANDA NEW MENU ALWAYS GO ALONG WITH THE LATEST TREND

OF CUSTOMER PREFERENCES.

• THE NAME OF “RED PANDA” ITSELF ARE INSPIRED BY THE CUTENESS, RARENESS OF THIS SPECIES.

• IT HAS REDDISH-BROWN FUR, A LONG, SHAGGY TAIL, AND A WADDLING GAIT DUE TO ITS SHORTER FRONT LEGS. IT FEEDS MAINLY ON BAMBOO, BUT IS OMNIVOROUS AND ALSO EATS EGGS, BIRDS, INSECTS, AND SMALL MAMMALS. IT IS A SOLITARY ANIMAL, MAINLY ACTIVE FROM DUSK TO DAWN, AND IS LARGELY

SEDENTARY DURING THE DAY.

• RED PANDA CAN BE FOUND IN THE FOOTHILLS OF WESTERN NEPAL TO CHINA IN THE EAST.

• THE NAME OF RED PANDA ALSO EASY TO REMEMBER LOGO DESIGN BRIEF

• WE NEED A NEW LOGO DESIGN FOR “RED PANDA”

• THE LOGO NEED TO BE SIMPLE, MODERN, CLASSY & ALSO SHOW UP THE CUTENESS SIDE OF RED PANDA

• LOGO ALSO NEED TO TELL WHAT IS RED PANDA SERVING AS A RESTAURANT / CAFE. • “RED PANDA” LOGO WILL BE USED ON SIGN BOARD, POINT OF SALES, BROCHURE, MENU, PACKAGING, AND OTHER PROMOTIONAL

MATERIALS. • MAIN COLOUR FOR THE LOGO ARE :

• RED (LUST RED) OR DEPPER 1 LEVEL.

• GOLDEN (OPTIONAL)

• BLUE (OPTIONAL, TYPE OF BLUE MATCH WITH LUST RED)

• WHITE (OPTIONAL)

• BETWEEN RED IS A MUST, BUT OTHER 3 OPTIONALS AND ALSO CAN USE OTHER COLOUR. LOGO DESIGN BRIEF

• LOGO DARI RED PANDA HARUS SESUAI DENGAN KONSEP DARI DESIGN INTERIOR RED PANDA DIMANA MENGUTAMAKAN :

• SIMPLE

• MODERN

• CONTEMPORARY

• JIKA MASIH ADA SPACE BISA DITAMBAHKAN TULISAN KECIL “KITCHEN” • LOGO DARI RED PANDA HARUS MENUNJUKKAN BAHWA RED PANDA WALAUPUN MENYEDIAKAN MAKANAN UNTUK KELAS MENENGAH BUKAN BERARTI MERK RESTAURANT YANG LOW-LEVEL.

• LOGO JUGA HARUS MENUNJUKKAN BRAND IDENTITY DARI RED PANDA SERTA MEMPERLIHATKAN BAHWA RED PANDA SELALUI MENGIKUTI TREND TERKINI.

• TAGLINE JUGA DI DESIGN NAMUN TIDAK MENEMPEL DENGAN LOGO RED PANDA SECARA LANGSUNG.