RED PANDA PROFILE Red panda is a family owned Red panda is a new concept We serve various interesting business, business which we which are adopting 2 menu start from Fusion all dive in and with support different concept, between foods , Palembang foods , that we have professional fastfood service and Chinese foods & Japanese work experiences to put our convetional foods. foods best effort to satisfy our customers. Red panda Target Customer • OUR MAIN CUSTOMERS MOSTLY ARE • MF 18-29 AB • MIDDLE CLASS COLLEGE STUDENT, FIRST JOBBER & WORKING YOUNG ADULT. • PSYCHOGRAPHIC : • YOUNG PEOPLE WHOSE LOOKING FOR SIMPLE, TASTY & QUALITY FOODS CLOSE TO WHERE THEY RESIDE & WORK. BRAND IDENTITY • BRAND PERSONALITY MODERN SIMPLE AFFORDABLE HOMEY • TAGLINE : “BEST WAY TO SATISFY YOUR HUNGER” OUR CHEF RECOMMENDATION • WE SERVE MORE THAN 200 FOOD MENUS… • FUSION FOODS Nasi Ayam Bakar Madu Chicken Gordon Bleu Sosis Roll Chicken Nasi Goreng Lada Hitam Lumpia Tahu Cincang Nasi Goreng Keju OUR CHEF RECOMMENDATION • CHINESE FOOD Ifumie Cumi Cabe Garam Cumi Tepung Telor Asin OUR CHEF RECOMMENDATION • PALEMBANG FOODS Aneka Pempek Palembang Mie Celor Pindang Udang Celimpungan Pempek Udang Rujak Mie OUR CHEF RECOMMENDATION •JAPANESE FOODS Omurice Nasi Kari Jepang Katsu Red panda menu • WITH 4 YEARS EXPERIENCE IN F&B INDUSTRY WD PLAN TO EXPANDING THE BUSINESS. • RED PANDA WILL ALWAYS KEEP DEVELOPING NEW MENU WITH RED PANDA’S OWN UNIQUENESS TO SET A DISTINCT FROM OTHERS. • THE DEVELOPMENT OF RED PANDA NEW MENU ALWAYS GO ALONG WITH THE LATEST TREND OF CUSTOMER PREFERENCES. • THE NAME OF “RED PANDA” ITSELF ARE INSPIRED BY THE CUTENESS, RARENESS OF THIS SPECIES. • IT HAS REDDISH-BROWN FUR, A LONG, SHAGGY TAIL, AND A WADDLING GAIT DUE TO ITS SHORTER FRONT LEGS. IT FEEDS MAINLY ON BAMBOO, BUT IS OMNIVOROUS AND ALSO EATS EGGS, BIRDS, INSECTS, AND SMALL MAMMALS. IT IS A SOLITARY ANIMAL, MAINLY ACTIVE FROM DUSK TO DAWN, AND IS LARGELY SEDENTARY DURING THE DAY. • RED PANDA CAN BE FOUND IN THE FOOTHILLS OF WESTERN NEPAL TO CHINA IN THE EAST. • THE NAME OF RED PANDA ALSO EASY TO REMEMBER LOGO DESIGN BRIEF • WE NEED A NEW LOGO DESIGN FOR “RED PANDA” • THE LOGO NEED TO BE SIMPLE, MODERN, CLASSY & ALSO SHOW UP THE CUTENESS SIDE OF RED PANDA • LOGO ALSO NEED TO TELL WHAT IS RED PANDA SERVING AS A RESTAURANT / CAFE. • “RED PANDA” LOGO WILL BE USED ON SIGN BOARD, POINT OF SALES, BROCHURE, MENU, PACKAGING, AND OTHER PROMOTIONAL MATERIALS. • MAIN COLOUR FOR THE LOGO ARE : • RED (LUST RED) OR DEPPER 1 LEVEL. • GOLDEN (OPTIONAL) • BLUE (OPTIONAL, TYPE OF BLUE MATCH WITH LUST RED) • WHITE (OPTIONAL) • BETWEEN RED IS A MUST, BUT OTHER 3 OPTIONALS AND ALSO CAN USE OTHER COLOUR. LOGO DESIGN BRIEF • LOGO DARI RED PANDA HARUS SESUAI DENGAN KONSEP DARI DESIGN INTERIOR RED PANDA DIMANA MENGUTAMAKAN : • SIMPLE • MODERN • CONTEMPORARY • JIKA MASIH ADA SPACE BISA DITAMBAHKAN TULISAN KECIL “KITCHEN” • LOGO DARI RED PANDA HARUS MENUNJUKKAN BAHWA RED PANDA WALAUPUN MENYEDIAKAN MAKANAN UNTUK KELAS MENENGAH BUKAN BERARTI MERK RESTAURANT YANG LOW-LEVEL. • LOGO JUGA HARUS MENUNJUKKAN BRAND IDENTITY DARI RED PANDA SERTA MEMPERLIHATKAN BAHWA RED PANDA SELALUI MENGIKUTI TREND TERKINI. • TAGLINE JUGA DI DESIGN NAMUN TIDAK MENEMPEL DENGAN LOGO RED PANDA SECARA LANGSUNG. .