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Regional Transit Brand

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To design a unified umbrella identity system that will result in a seamless transit customer experience across our greater region.  Willoughby is creating a Regional Brand to help our current operators work better together. The new Regional Brand will be designed to work across all of these key customer touchpoints.  &(.-+1- ) 59 2

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Expo Center O 11 Delta Park/Vanport O 6 min C-TRAN Kenton/N Denver 4 Portland International Airport NOR N Portland N Lombard TC 4 75 Mt Hood Rosa Parks Rail System 44 N Killingsworth Cascades 72 14 min 13 min N Prescott Parkrose/Sumner TC O 12 21 71 C-TRAN Overlook Park Albina/ O Mississippi O NW 35 85 al Portland 84 O Interstate/ an Union 35 Station Rose4 8 Quarter44 Convention77 856 C-TRAN TCNE Streetcar 7thCenterLloyd8 70 Center/NEHollywood/NE66 75 NE77 11th 7160th 42ndNE 7282nd TC 77 Gateway/NE15 19 22E 102nd2315 99th24 20 25E TC87122nd71 E 148thE 162ndE 172ndE 181st25 87 Rockwood/EO 20 25Ruby 87 CivicJunction/E188th DriveGresham4 21 197th 87Gresham City4 9 20Hall 21Clevel Centr 80 81

Kings Hill/SW Salmon NW 6 58 68 15 18 51 63 83 Hoyt NW JELD-WEN Field Goose Hollow/SW Jefferson Goose Hollow/SW Park to Morrison Glisan 6th 5th 5th Rose Quarter TC 63 83 NW 14 min SE Main O 23 min HatfieldHillsboro Government46 47 48Tuality Central/SE 57 CenterWashington/SE Hospital/SE 3rdFair O 46TC Complex/Hillsboro 8thHawthorn 12th O Orenco/NW47 FarmQuatama/NW Airport 231stWillow52 OO 59 Creek/SW205th 88Elmonica/SW O Merlo/SW 185th67 Beaverton170th TC 158th O MillikanO 62 CreekBeaverton Way O OBeaverton20 Central 52 53 54TC 57 O 58 61Sunset 7620 78 48 88 TC 50 59O 62 22 min Park Washington Davis NW Couch 15 Yamhill 10th Galleria/SW Gresham SW Courthouse Pioneer Square North SE Division Pioneer Pine Old Town/Chinatown 4 17 min 11 min 10 min Library/SW 9th SE Powell O Hillsboro Beaverton SW Oak 9 Hall/Nimbus O Pioneer Square South Skidmore Fountain 76 78 Mall/SW 5th SE Holgate O 17 SW Madison SW 3rd SE Portland 16 min Lents Town Center/SE Foster

SW Montgomery City Hall/SW Jefferson 10 14 71 MAX Blue Line: Hillsboro/City Center/Gresham Tigard TC O Mall/SW 4th Oak/SW 1st SE Flavel 12 45 64 76 78 93 94 MAX Green Line: Clackamas/City Center/PSU 27 min SW College SW Mill 19 PORTLAND MAX Red Line: Airport/City Center/Beaverton Yamhill District SE Fuller O

PSU SW Jackson MAX Yellow Line: Expo Center/City Center/PSU TC O WES Commuter Rail: Wilsonville/Beaverton Tualatin O 28 29 30 31 71 72 79 152 155 156 76 : South Waterfront/Northwest Portland/Southeast Portland Clackamas Park & Ride Bike & Ride Wilsonville Wilsonville O S Waterfront CAT Cherriots SMART Transit Center S Waterfront to NW Portland Septemb 32 min '  -22(3<//.138-(3< ' 1 1 28 22!8+,. +2!.1 &(.-+ 1-2/.135.-<23 ,2++.9 13' :.1+ @83-.-  .!3' 2 238 ( 2: '9 !.8-  (1 3+<31-2+3  3. -22(3

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