Regional Transit Brand
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(.+ 7 1:'(3 . 13.,'. < -( 813.- Primary Objective
To design a unified umbrella identity system that will result in a seamless transit customer experience across our greater metro region. Willoughby is creating a Regional Brand to help our current operators work better together. The new Regional Brand will be designed to work across all of these key customer touchpoints. &(.-+1- ) 59 2
• &(.-+, Z .&. • &(.-+.G1- + 3 • &(.-+1-2(3/ • &(.-+(&-& Z<#- (-&/ 3 2 • &(.-+ 2(3 • &(.-+1 1 Our team completed a tour of the current transit landscape. +.+1-2/.135.-8 (3 G 2315 2 .13'(28 (3@3' 2(&-3 ,1 2 1' ++.!3' .9 1- 2B !.8- 3' 23+ 1-(-&!1.,3' '(&'+(&'3 1- 2B
Architecture Fleet (look & feel) Signage Online & Payment Card Route Maps
Architecture JG22'82 72< 1-2/.135.-83'.1(3 '1+( 1 ,.0 ,( " %) J-& <K J-& <K J-& <K J-& <K %##,)'%)( ,.0 ,( %##,)' " (-&',G.23.- +8 (- .+ (1,.-3 (- 8(- LEGEND Red Line and station Orange Line and station Water Build Blue Line and station Green Line and station AMTRAK serv Street intersection stop Bicycle rack a Silver Line and station Pedal & Park Commuter Rail and station Divided highw Accessible station Point of Interest P Parking available at station Doc Pay by mobile device Bus Routes *Boylston: Accessible for *Bowdoin: Open 5:15 AM 000 000 000 000 000 000 000 000 Colors are randomly assigned For specific t Dashed lines are route variations 617-222-320 # 000 Express route % 000 Non-MBTA route/shuttle !# ! Architecture J3'1-2(383'.1(3 1 /<1 ,( " ( ' )')' J-& <K J-& <K J-& <K J-& <@ +3 * (3<L.83' +3 * K ,( ) " '&%%" .+82 )')' $&%%" ;/1 2282 (- *( 19( ' $ ' ' "/%,)( 0" $ Fleet (look & feel) Signage Route Maps Architecture J 31./.+(3-1-2/.135.-83'.1(3 %" 31.1 ,.0 ,( " ' (7,$$"( J-& <K J-& <K J-& <K J-& <K ,( ,.0 .-& 2+- (+. .++2 .+ 1.-; 1..*+<- ;/1 22 1$ 9(2.1( 2 '87+ -'7- 8 -2 31.G.13'(+1. ' (7,$$"( OPQRSTU 33 - 2+- . 13B -- < 33 - 2+- (+:< '1.&2 * 11-=-.G11.:2 1.-;G'(3 23.- -1< 8 2.- 1(- 1*: Architecture SOOB.1& +(// 11 %"$) '$( ) ,$ )'%5'$( ) J-1-(2.8-((/+1-2(383'.1(3 Architecture ' ) )0%%')"$3 J1(G.8-3< 31./.+(3-1-2/.135.- (231(3.!1 &.-K '%$ ,( " )')' J-& <1( 3K J-& <1( 3K J:- - ./ 13 <(3<.!.13+- K ' ),( ) " .+ 19( +8 (- %')"$)')' 1 08 -3 19( 1 - (- .13'.83' (- (- -31+ ../ (- ')'$( ) ++.: (- (&'.1'.. '87+ 2 %##,)' (+ " 1-2/.135.- J 232( ;/1 22 131-2(3 19( K 19( Fleet (look & feel) Signage Online & Payment Route Maps Expo Center O 11 Delta Park/Vanport O 6 min C-TRAN Kenton/N Denver 4 Portland International Airport NOR N Portland N Lombard TC 4 75 Mt Hood WILLAMETTE RIVER Rosa Parks Rail System 44 N Killingsworth Cascades 72 14 min 13 min N Prescott Parkrose/Sumner TC O 12 21 71 C-TRAN Overlook Park Albina/ O Mississippi O NW 35 85 al Portland 84 O Interstate/Rose Quarter an Union 35 Station Rose4 8 Quarter44 Convention77 856 C-TRAN TCNE Streetcar 7thCenterLloyd8 70 Center/NEHollywood/NE66 75 NE77 11th 7160th 42ndNE 7282nd TC 77 Gateway/NE15 19 22E 102nd2315 99th24 20 25E TC87122nd71 E 148thE 162ndE 172ndE 181st25 87 Rockwood/EO 20 25Ruby 87 CivicJunction/E188th DriveGresham4 21 197th 87Gresham City4 9 20Hall 21Clevel Centr 80 81 Kings Hill/SW Salmon NW 6 58 68 15 18 51 63 83 Hoyt NW JELD-WEN Field Goose Hollow/SW Jefferson Goose Hollow/SW Washington Park to Morrison Glisan 6th 5th 5th Rose Quarter TC 63 83 NW 14 min SE Main O 23 min HatfieldHillsboro Government46 47 48Tuality Central/SE 57 CenterWashington/SE Hospital/SE 3rdFair O 46TC Complex/Hillsboro 8thHawthorn 12th O Orenco/NW47 FarmQuatama/NW Airport 231stWillow52 OO 59 Creek/SW205th 88Elmonica/SW O Merlo/SW 185th67 Beaverton170th TC 158th O MillikanO 62 CreekBeaverton Way O OBeaverton20 Central 52 53 54TC 57 O 58 61Sunset 7620 78 48 88 TC 50 59O 62 22 min Park Washington Davis NW Couch 15 Yamhill 10th Galleria/SW Gresham SW Courthouse Pioneer Square North SE Division Pioneer Pine Old Town/Chinatown 4 17 min 11 min 10 min Library/SW 9th SE Powell O Hillsboro Beaverton SW Oak 9 Hall/Nimbus O Pioneer Square South Skidmore Fountain 76 78 Mall/SW 5th SE Holgate O 17 SW Madison Pioneer Place SW 3rd SE Portland 16 min Lents Town Center/SE Foster SW Montgomery City Hall/SW Jefferson 10 14 71 MAX Blue Line: Hillsboro/City Center/Gresham Tigard TC O Mall/SW 4th Oak/SW 1st SE Flavel 12 45 64 76 78 93 94 MAX Green Line: Clackamas/City Center/PSU 27 min SW College SW Mill 19 PORTLAND TRANSIT MALL MAX Red Line: Airport/City Center/Beaverton Yamhill District SE Fuller O PSU SW Jackson MAX Yellow Line: Expo Center/City Center/PSU Clackamas Town Center TC O WES Commuter Rail: Wilsonville/Beaverton Tualatin O 28 29 30 31 71 72 79 152 155 156 76 Portland Streetcar: South Waterfront/Northwest Portland/Southeast Portland Clackamas Park & Ride Bike & Ride Wilsonville Wilsonville O S Waterfront CAT Cherriots SMART Transit Center S Waterfront to NW Portland Septemb 32 min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• &(.-+, Z .&. • &(.-+.G1- + 3 • &(.-+1-2(3/ • &(.-+(&-& Z<#- (-&/ 3 2 • &(.-+ 2(3 • &(.-+1 1 designing the marketing the promotionBRAND EXPERIENCE vision identity ategy design + + + touchpoints interactions research strategy standards promotion + '-*.8