AB Travel Tables.Xlsx

INSIGHTS WEST Survey on Alberta's Travel Behaviour - June 29, 2015

In the last 12 months, how many leisure trips have you taken at least 100 km from home? Of your leisure trips, how many have you taken to each of the following?

REGION GENDER AGE

Alberta Calgary Edmonton Other AB Male Female 18-34 35-54 55+

1 19% 19% 27% 14% 18% 21% 19% 22% 16% 2 22% 23% 25% 18% 22% 22% 11% 28% 26% 3-4 32% 36% 37% 26% 33% 32% 40% 30% 27% 5 or more 27% 23% 11% 42% 28% 26% 30% 20% 32% NET: Within BC 65% 60% 53% 78% 63% 67% 63% 64% 68% NET: Other Canada 54% 61% 45% 54% 54% 53% 63% 47% 52% NET: To the U.S. 39% 39% 38% 40% 45% 34% 43% 39% 37% NET: Any outside Canada/U.S. 33% 30% 44% 26% 35% 30% 42% 27% 29% MEAN Trips 5.08 5.09 4.25 5.68 6.08 4.08 6.40 3.99 5.03 INSIGHTS WEST Survey on Alberta's Travel Behaviour - June 29, 2015

Thinking about the next 12 months, how many leisure trips do you plan on taking to each of the following?

REGION GENDER AGE

Alberta Calgary Edmonton Other AB Male Female 18-34 35-54 55+

0 1% 1% 0% 2% 1% 1% - 2% 1% 1 9% 7% 13% 7% 10% 7% 2% 16% 7% 2 19% 23% 24% 12% 21% 16% 19% 18% 20% 3-4 29% 32% 35% 22% 21% 36% 35% 28% 24% 5 or more 35% 33% 20% 48% 38% 32% 36% 32% 38% Don't know 8% 4% 9% 10% 7% 8% 8% 6% 10% NET: Within AB 70% 67% 60% 80% 67% 74% 71% 68% 72% NET: Other Canada 61% 70% 54% 60% 59% 64% 64% 62% 58% NET: To the U.S. 50% 57% 42% 51% 49% 52% 63% 47% 41% NET: Any outside Canada/U.S. 37% 35% 45% 33% 39% 35% 51% 29% 32% MEAN Trips 6.64 5.39 7.54 7.07 8.49 4.78 10.11 4.44 5.71 INSIGHTS WEST Survey on Alberta's Travel Behaviour - June 29, 2015

In your opinion, what are the seven best places in Alberta? These can include geographic destinations, attractions, landmarks or your favourite places to visit.

REGION GENDER AGE

Alberta Calgary Edmonton Other AB Male Female 18-34 35-54 55+

Banff National Park 72% 83% 69% 65% 69% 75% 74% 78% 62% Jasper National Park 48% 32% 55% 56% 49% 47% 40% 54% 48% Calgary Zoo 38% 45% 35% 35% 41% 35% 31% 45% 37% Lake Louise 33% 40% 28% 30% 27% 38% 34% 33% 31% Royal Tyrrell Museum 27% 30% 18% 32% 26% 29% 11% 30% 42% Calgary Stampede 27% 45% 22% 15% 26% 28% 37% 27% 17% Dinosaur Provincial Park 25% 18% 17% 36% 23% 27% 22% 25% 28% West Edmonton Mall 24% 22% 35% 17% 27% 21% 32% 25% 12% Waterton Lakes National Park 21% 14% 12% 32% 20% 21% 6% 23% 34% Columbia Ice Field 20% 23% 16% 21% 18% 22% 21% 21% 18% Kananaskis Provincial Park 19% 31% 10% 16% 22% 17% 23% 17% 18% Drumheller 19% 15% 24% 20% 15% 24% 15% 28% 13% Icefields Parkway 17% 14% 16% 21% 16% 19% 15% 20% 18% Canmore 16% 20% 17% 12% 13% 19% 21% 16% 12% Calgary Heritage Park Historical Village 15% 20% 7% 17% 15% 15% 11% 13% 21% Fort Edmonton Park 13% 4% 26% 12% 12% 15% 6% 18% 16% Calaway Park 11% 10% 15% 8% 10% 11% 13% 11% 7% Head-Smashed-In Buffalo Jump Interpretive Centre 10% 7% 7% 14% 10% 10% 3% 9% 19% Frank Slide Interpretive Centre 9% 3% 4% 18% 9% 10% 7% 8% 14% Devonian Botanic Garden 9% 4% 10% 11% 5% 12% 7% 8% 11% Whyte Avenue 9% 2% 16% 8% 11% 6% 10% 11% 4% Ukrainian Cultural Heritage Village 8% 2% 10% 12% 5% 11% 5% 6% 14% Writing-On-Stone Provincial Park 8% 2% 4% 15% 9% 6% 5% 6% 12% TELUS World of Science - Edmonton 7% 1% 16% 5% 8% 6% 4% 9% 8% World Waterpark 6% 5% 12% 3% 6% 6% 14% 3% 1% 17th Avenue 6% 14% 2% 2% 7% 5% 13% 4% 0% Fish Creek Provincial Park 6% 12% 1% 4% 6% 6% 12% 4% 2% TELUS Spark (Calgary Science Centre) 6% 12% 0% 4% 9% 3% 10% 4% 2% Calgary Tower 6% 13% 2% 3% 8% 3% 6% 7% 3% Alberta Legislature Building 5% 1% 10% 5% 6% 4% 5% 5% 6% Rocky Mountaineer Train 5% 2% 3% 9% 5% 5% 3% 5% 8% Alberta Railway Museum 5% 1% 10% 5% 9% 1% 6% 3% 7% Galaxyland 5% 3% 8% 4% 5% 5% 8% 5% 1% Muttart Conservatory 5% 1% 8% 5% 5% 4% 7% 7% Calgary Farmers’ Market 5% 2% 5% 6% 5% 4% 4% 2% 9% Royal Alberta Museum 4% 9% 5% 2% 7% 4% 3% 7% Alberta Aviation Museum 4% 0% 7% 6% 7% 2% 4% 2% 8% Prince's Island Park 4% 11% 1% 1% 4% 4% 9% 2% 1% Old Strathcona 4% 0% 10% 3% 4% 4% 4% 4% 4% Inglewood 4% 11% 0% 1% 5% 3% 9% 2% 0% Canada Olympic Park 4% 6% 5% 1% 5% 3% 6% 3% 3% Glenbow Museum 4% 9% 2% 1% 4% 4% 6% 3% 3% Kensington 4% 10% 0% 1% 3% 4% 9% 1% 1% Aero Space Museum of Calgary 3% 3% 5% 2% 5% 2% 6% 1% 4% Heritage Park Historical Village 3% 4% 3% 3% 3% 3% 4% 5% Bowness Park 3% 5% 2% 2% 2% 4% 4% 3% 2% Edmonton Symphony 3% 2% 3% 4% 4% 2% 2% 3% 4% Sunshine Village 3% 4% 2% 2% 3% 2% 8% 0% Calgary Philharmonic Orchestra 3% 5% 3% 1% 4% 4% 0% 5% Oil Sands Discovery Centre 3% 1% 1% 6% 4% 2% 3% 1% 6% Art Gallery of Alberta 3% 2% 5% 1% 2% 3% 4% 2% 2% Castle Mountain Resort 2% 0% 3% 3% 2% 2% 2% 2% 2% John Janzen Nature Centre 2% 4% 2% 3% 1% 2% 1% 3% Nakiska Mountain Resort 2% 1% 0% 4% 2% 1% 3% 1% 2% Fort Calgary 2% 3% 2% 1% 3% 0% 4% 0% 1% Peace Bridge 2% 4% 1% 4% 2% 3% Military Museums of Calgary 2% 3% 0% 2% 1% 2% 2% 0% 3% Francis Winspear Centre for Music 2% 3% 2% 2% 2% 1% 4% Nosehill Park 2% 5% 0% 3% 4% 0% 0% Canada’s Sports Hall of Fame 1% 1% 1% 3% 1% 2% 1% 4% William Hawrelak Park 1% 0% 3% 1% 2% 1% 3% 1% Stephen Avenue 1% 3% 1% 1% 1% 2% 1% Yamnuska Wolfdog Sanctuary 1% 0% 1% 2% 1% 1% 1% 3% Lougheed House 1% 2% 1% 2% 2% 1% Rundle Park 0% 1% 1% 1% Mount Norquay Ski Resort 0% 1% 0% 0% 0% 0% 0% Mill Creek Ravine Park 0% 1% 0% 0% 1% 0% Edworthy Park & Douglas Fir Trail 0% 0% 0% 0% MacDonald Island Park Other 5% 4% 3% 8% 6% 5% 6% 4% 6%