annual report 2019 Contents

Messages 1

About the AMA 3

Knowledge Building 4

Conference 2018 4

Certificate in Museum Studies 6

Learning Opportunities 7

Recognized Museum Program 8

Grants 10

Awards 12

Behind the Scenes at the AMA 14

Communications 16

Community Support 17

Engagement and Advocacy 18

Membership and Advisory Services 20

©Copyright 2019 All rights reserved by the Museums Association. The Alberta Museums Association gratefully acknowledges the ongoing financial support of Alberta Culture, Multiculturalism and Status of Women through the lottery-funded Alberta Historical Resources Foundation. ANNUAL REPORT | 1

Message from the Lieutenant Message from Honourable Governor of Alberta Leela Sharon Aheer

Message from the Lieutenant Governor of Alberta Message fromMessage the from the Lieutenant Governor of Alberta Lieutenant Governor of Alberta

As Her Majesty the Queen’s representative in Alberta, As Alberta’s Minister of Culture, Multiculturalism and Status it’s my pleasure to recognize all members of the Alberta of Women, I am pleased to congratulate the Alberta Museums Museums Association and to congratulate you on a Association (AMA) on another successful year of service and successful year. dedication to Alberta’s museums. As Her Majesty the Queen’s representative in Alberta, it’s my pleasure to recognize all Collectively, you tell the story of who we are as Albertans. Our museums allow us to peer into history, discover new membersYou preserve of the the Alberta history Museums of our land Association and its people, and to congratulate perspectivesyou on a successful about our world today, and approach the future year.reminding us of the path that brought us to where we with wisdom and insight. They are the pride of communities As Her are Majesty today and the encouraging Queen’s each representative of us to make in our Alberta, own it’s my largepleasure and small, to recognize the keepers all of our greatest stories and key membersCollectively,contributions of the you Alberta to tellthat the rich Museums story heritage. of who It’sAssociation we important are as Albertans. work and and to congratulateYou preservehistorical the you historymoments, on a ofsuccessful and treasure houses of the objects and ouryou land do itand well. its people, reminding us of the path that brought us toideas where that we have are shaped our society. year.today and encouraging each of us to make our own contributions to that rich heritage. As Her Majesty the Queen’s representativeIn my role as Honourary in Alberta,Patron, I have it’s the my pleasure pleasure of to recognizeSince 1971, theall Alberta Museums Association has been It’s important work and you do it well. members of the Alberta Museumsseeing firsthandAssociation the important and roleto congratulateyour museums play you in on aleading successful museums throughout our province to the heights Collectively, informing, you entertaining tell the story and inspiring of who visitors we are from as acrossAlbertans. Youof achievementpreserve the through history a multitude of of valuable programs, year. our landInour my province,and role its as Honourarypeople, throughout reminding Patron, I and have us around of the th pleasuree the path world. ofthat seeingI brought firsthandadvisory us tothe where services,important we professional are development initiatives, todayrole amand yourextremely encouraging museums proud play ofeach thein informing, dedicationof us to make enteand rtaininginnovation our own and your inspiringcontributions visitorsgrants, fromto and that acrossaward-winning rich heritage. publications. The AMA has helped It’s importantourbring province, to caring work throughout for and these you essential Canada do it andculturalwell. around resources. the world. I am extremelymake proudour museums of the among the best in the world, beloved by Collectively, you tell the storydedication of who and we innovation are as yourAlbertans. bring to cari Young for preserve these essential the culturalAlbertans history resources. of of all backgrounds, and admired by visitors from I’d like to offer my sincere thanks to Alberta’s hardworking our land and its people, remindingmuseum us professionals, of the path volunteers that and brought supporters us for to your where wearound are the globe. In myI’d role like toas offerHonourary my sincere Patron, thanks Ito have Alberta’s the pleasurehardworking of museumseeing firsthand professionals, the important today and encouraging each ofinvaluable us to servicemake to ou ourr province,own contributions along with my to that richThank heritage. you to the women and men of the Alberta Museums role volunteersyourbest wishesmuseums and for supporters continued play in informing,forsuccess your ininvaluable the ente yearrtaining toservice come. toand our inspiring province,Association, visitorsalong with andfrom my to allacross its member institutions, for the hard It’s important work and youour province, bestdo wishesit well. throughout for continued Canada success inand the around year to come. the world. I amwork extremely you do everyproud day of to the connect us with the story of Alberta. dedication and innovation your bring to caring for these essentialAll the cultural best for resources.the coming year.

In my role as Honourary Patron, I have the pleasure of seeing firsthand the important I’d like to offer my sincere thanks to Alberta’s hardworking museum professionals, role your museums play in informing,HerHer Honour, Honour, theente Honourablertaining Lois Lois and E. E. Mitchell, inspiringMitchell, CM, CM, AOE,visitors AOE, LLD LLD from across volunteersLieutenant and Governor supporters of Alberta for your invaluable service to our province, along with my our province, throughoutbest Canada wishesLieutenant and for Governor continued around of Alberta thesuccess world. in the I yearam extremelyto come. proud of the Leela Sharon Aheer dedication and innovation your bring to caring for these essential cultural resources.Minister

I’d like to offer my sincere thanks to Alberta’s hardworking museum professionals, volunteers and supportersHer for Honour, your invaluable the Honourable service Lois toE. ourMitchell, province, CM, AOE, along LLD with my best wishes for continuedLieutenant success Governor in the of yearAlberta to come.

Her Honour, the Honourable Lois E. Mitchell, CM, AOE, LLD Lieutenant Governor of Alberta

2

Message from the Board President Message from the Executive Director

I live in a small town, I The Alberta Museums grew up in a small town, Association (AMA) strives to and I love my small towns; empower our members to be I believe small towns, agents of civic engagement especially the ones close in their communities. As to my heart, are the best a society, the challenges places to live, work, and we face are becoming play. I also love history, increasingly widespread, enjoy being immersed in interconnected, and complex, museum galleries, and and they demand creative could talk about collection and inclusive solutions to storage issues all day. Now, overcome. Alberta’s museums I could write a plethora and the AMA are rising to the of words on these topics, occasion, finding and creating but my point is that it is easy to champion the things we are opportunities to explore new relationships, expand our mandates passionate about. This is why I believe the Alberta Museums within our communities, and strengthen our roles as leaders Association (AMA) Board of Directors took the time in and innovators. 2018 – 2019 to focus on advocacy for Alberta museums and The Secretariat has spent the last year developing, revising, heritage: because it is our passion. and providing resources and programming that will continue The AMA is one of the best provincial museums associations to increase the capacity of the museum sector to be catalysts in the country. It boasts an amazing staff, fantastic support in this work. Through the Museum Flood Funding Program, and programs, and some of the finest education and which concluded in 2019, we ensured that our members outreach in Canada, and it is a fantastic organization to serve would continue to have the resources they require to prepare as a Board member. As you can see, I am passionate about for, mitigate, and manage disasters. Our internal Emergency the AMA, but ever since taking a seat on the AMA Board, Response Policy provides a framework for assisting museums finding the best way to advocate for the AMA has been should they encounter an emergency situation, and our HELP! difficult. One of the hardest things to do when serving on a workshop and manual provide our members with training to great policy board, especially when you are used to being on ready their institutions before disaster strikes. the front line of your local museum, is to take that step up We also streamlined the Recognized Museum Program to and start thinking at an overview level. That is exactly the ensure it is accessible to institutions of all types and sizes, and task the AMA Board of Directors focussed on this year. the revised Program now provides those looking for greater In September, the Board started working to better understand mentorship opportunities to model and share best practices as our advocacy efforts and policy governance. We examined leaders within the museum community. These updates support the makeup of the Board and how we operate, who and what the peer-to-peer learning and collaboration that occurs across we are advocating for, and how we can make ourselves better the province that is so fundamental to the health of our sector advocates for our sector. Over the past board year, we have moving forward. tackled the ‘how’ of our advocacy goals: namely, how the We are seeing the results of our, and your, hard work, and I Board can speak for the sector and to whom. want to thank you for participating in our programs, services, Disclaimer time... we are still working on it. This is a task and campaigns. As we move forward with changing political that can never be 100% completed, but I believe that the landscapes, evolving societal demands, and increasingly scarce AMA Board is doing some fantastic work alongside the AMA resources, the AMA will continue to champion the work of Secretariat, member museums, politicians, partners, and of its membership and the importance of the museum field to a course the small town volunteers, to tell the province, the healthy and robust community. We look forward to working nation, and the world that #MuseumsDoMore! with you to ensure you have the supports you require to adapt and thrive as museums continue to re-evaluate their purpose in the 21st century. I am excited to see what innovations and reinventions lie ahead for our field, and I know that the Alberta museum community Chris Matthews will rise to any challenges put before it. President, AMA Board of Directors

Meaghan Patterson Executive Director / CEO ANNUAL REPORT | 3

Strategic Framework

VALUES ABOUT Values are the core beliefs that are championed by the AMA Board and Secretariat in all that we do. THE Museums as agents of social change Engaged communities and a GREAT QUALITY OF LIFE Courageous and collaborative leadership AMA INNOVATIVE and INCLUSIVE SOLUTIONS Purposeful communication and meaningful connections A culture of inquiry and inspiration museums.ab.ca/about-us DYNAMIC LEARNING and CREATIVITY museums.ab.ca/what-we-do Joy and collective celebration The Alberta Museums Association VISION (AMA), a member-driven organization serving the needs of its membership, The AMA vision is the desired long-term outcome for the Association in service to its legal and moral owners. All efforts are undertaken to lead the was founded in 1971 as a non-profit AMA toward the accomplishment of this vision. society. Today, AMA initiatives continue The Alberta Museums Association is a leader and catalyst for dynamic to encourage the development of connections among museums and communities. sustainable museums in Alberta, and MISSION to enforce and support the work of Alberta museums in creating The mission explains why the AMA exists, how it makes a difference in the world, and who it serves. The AMA’s operations and activities must reflect collaborative and inclusive communities. and advance this core purpose.

As a champion of museums as agents The Alberta Museums Association leads, facilitates, and supports of social change, the AMA strives to museums in their vital role with communities. create opportunities for museums ENDS STATEMENTS to foster meaningful connections and increase the impacts and scope Ends Statements capture the external impact the AMA is aiming to achieve. of their work. purpose: Museums are leading contributors to the social, cultural, and educational fabric of Alberta.

Territorial Acknowledgement empowerment: Shared information and resources contribute to a collaborative and robust community of museums and museum We wish to acknowledge that the AMA office is located on professionals. Treaty 6 territory, the traditional meeting ground and home for many Indigenous Peoples, including the Cree, Saulteaux, leadership: Leaders thrive at all stages of career development Niitsitapi (Blackfoot), Métis, and Nakota Sioux Peoples. assuring succession for the future of Alberta museums.

AMA’s Member-Approved Definition engagement: Museums are essential participants in creating of a Museum vibrant communities and broad public engagement.

“A museum is a non-profit making, permanent institution sustainability: Alberta museums are supported at all stages of in the service of society and of its development, and organizational life. open to the public which acquires, conserves, researches, communicates and exhibits, for purposes of study, education and enjoyment, material evidence of people and their environment.” 4

museums.ab.ca/what-we-do/ KNOWLEDGE BUILDING annual-conference

CONFERENCE 2018 conference by the numbers CULTIVATING CONNECTIONS: SESSION Off-site 41 PRESENTERS 3 Event Venues MUSEUMS AND THE ENVIRONMENT delegates 4 Walking Tours September 20 – 22 | Canmore, AB 153 Coast Canmore Hotel & Conference Centre FIRST-TIME 2 EVENTS 47% ATTENDEES Conference 2018 featured three days of learning, networking, and dialogue 1 PRE-CONFERENCE 2 PLENARIES; with colleagues from across Alberta and beyond. WORKSHOP 4 PLENARY PANELLISTS In Opening and Closing Plenaries, delegates heard about the latest in Trade Show climate action and education from a panel of four keynote presenters. The 15 Sessions 11 Exhibitors Plenary discussions reflected on the roles of museums as visionaries and problem-solvers in the face of the widespread environment-based changes 1 THEATRE PERFORMANCE affecting our sector today. in partnership with the Pembina Institute

Plenary Presenters

• Moderator: Robert R. Janes, PhD, Founder and Co-Chair, Coalition of Museums for Climate Justice • Paulette M. Fox, President, Harmony Walkers Inc. • Cathy Molloy, Director, Markham Museum • Gareth Thomson, Executive Director, Alberta Council for Environmental Education • Dr. Joe Vipond, MD, Board Member, Canadian Association of Physicians for the Environment

“The simple action “It is vital that of standing up for the museum something is powerful, connect to the and can change the community as inertia of institutions a whole.” big and small. cathy molloy Combine advocacy with organization and you’ve got an unbeatable power.” dr. joe vipond 5

Through sessions, workshops, and other learning opportunities, Conference 2018 also explored how museums can broaden their impact by adopting and Conference 2018 [h]elped me understand environmental, modelling sustainable practices, and by encouraging “ climate change and Indigenous issues better and the need their communities to examine how they address for our museum to focus on these areas. environmental issues. ” attendee

Program Committee Trade Show Exhibitors “I really appreciated when AMA ‘walked the walk’ with things like Bullfrog [Power from clean, renewable sources] • Rick Bell, Board Member, • Andornot Consulting Inc. and sustainable food choices.” attendee Heritage Acres • Canadian Heritage • Paulette M. Fox, President, Information Network Harmony Walkers Inc. • Carr Mclean • Tracey Leavitt, Executive • Creative Colour Director, Millet and District • Foothills Systems Museum and Archives • Friesens History Books • Madison Sharman, • Hunter Expositions Operations and Programming Manager, Northern • Know History Rockies Museum of • Onlea Culture and Heritage • Shadow Light Productions Ltd • Sarah Sutton, LEED-AP, • TOTAL Fine Arts “I very much appreciated the opportunity to learn from Sustainable Museums museums of all sizes and thought that the programming Conference held insights for museums of varying sizes, locations, Sponsors Transportation and subjects.” attendee • Ambient Interactive • TOTAL Fine Arts • Bullfrog Power • Carr Mclean Appointed and • Know History Elected Officials • Pembina Institute in Attendance • TOTAL Fine Arts • The Honorable Lois Mitchell, Lieutenant Conference Hosts Governor of Alberta • His Honour, Honorary • Canmore Museum & Colonel Douglas Mitchell Geoscience Centre • Mr. Cameron Westhead, • Cave and Basin National MLA, Banff-Cochrane Historic Site • His Worship Mayor John • of the @Pembina & @AlbertaMuseums, what a great and Borrowman, Canmore Canadian Rockies engaging performance to get #AMAConference2018 • Her Worship Mayor Karen attendees talking! Well done! #itwasaskit Sorensen, Banff know history | @knowhistorycdn • Councillor Peter Poole, Banff 6

museums.ab.ca/what-we-do/ Certificate in Museum Studies professional-development/ certificate-in-museum-studies

The Certificate in Museum Studies (CMS) Program provides entry-level and emerging museum professionals with an understanding of current theories and standards in museum practice. The Program consists of eight courses, including the capstone course, Museums & Society, and provides an opportunity to network with peers from across the province. In 2018, the AMA began a year-long partnership with in to offer the full suite of CMS courses alongside the AMA’s regular offerings around Alberta.

AMA Board President Tim McShane with 2018 Certificate in Museum Studies Graduates Jean-Marie Mason and Cassandra Cummings. CMS Graduates not pictured: Cherise Elliott, David Fielhaber, and Laurel Halladay.

CMS Course List cms by the numbers Museum Governance (CMS 18-03) April 27 – 28, 2018 | Tipple Park Museum Evansburg, AB | Instructors: Jennifer Forsyth and Rosalie Lammle COURSE Collections Management (CMS 18-04) May 25 – 26, 2018 | High Prairie & District Museum 75 PARTICIPANTS High Prairie, AB | Instructors: Timothy McShane and Breanna Suk COURSE Preventive Conservation (CMS 18-06) July 13 – 14, 2018 | Galt Museum and Archives SEATS Lethbridge, AB | Instructors: Lisa May and Claire Neily 146 Exhibits (CMS 18-08) November 2 – 3, 2018 | Red Deer Museum + Art Gallery 8 courses Red Deer, AB | Instructors: Barbara Hilden and Kevin Zak

Museum Management (CMS 18-02) December 5 – 6, 2018 | The Military Museums 91 Participants Calgary, AB | Instructors: Trisha Carleton and Shari Strachan enrolled in the Program Research (CMS 18-05) December 7 – 8, 2018 | The Military Museums 38 NEW Calgary, AB | Instructors: Michele Hardy and Anna Rebus PARTICIPANTS Collections Management (CMS 19-04) March 8 – 9, 2019 | The Military Museums ENROLLED Calgary, AB | Instructors: Timothy McShane and Breanna Suk 5 Graduates in 2018 Museum Governance (CMS 19-03) March 15 – 16, 2019 | The Military Museums Calgary, AB | Instructors: Jennifer Forsyth and Rosalie Lammle 12 Instructors ANNUAL REPORT | 7

museums.ab.ca/what-we-do/ Learning Opportunities professional-development

Social Responsibility Workshop: Relationships and Reconciliation in Museums

In August 2018, Fort Park held the Social Responsibility Workshop: Relationships and Reconciliation in Museums, exploring how museums can maintain reciprocal relationships with like-minded organizations in order to build a stronger, more respectful community. The one-day workshop demonstrated how the Fort’s Indigenous narrative programming has benefitted from the establishment of relationships with the Confederacy of Treaty Six and the Métis Nation of Alberta. Participants learned how to create and deliver authentic, historically accurate, and engaging programming through a tour featuring First Nations and Métis interpreters, presentations and discussions with the Fort’s Indigenous Relations department and partner groups, and a practical session on interpreting Indigenous narratives.

CCI Workshop: Care of Textiles in Collections

This Canadian Conservation Institute (CCI) workshop was an introduction to the care of costumes and textiles commonly found in Canadian collections. Participants learned fundamental information about fibres, structures, and manufacturing processes that affect the long-term stability of textiles, internal and external agents of deterioration, preventive conservation topics, and basic conservation interventions. The CCI workshop was held at the Nickle Galleries, , in June 2018.

Using HELP! An Emergency Preparedness Manual for Museums, 2nd Edition

In October 2018, the AMA held a one-day workshop at Heritage Park Historical Village in Calgary, where participants gathered to learn how to develop and implement an Emergency Preparedness Framework in their institutions. Using the AMA’s HELP! manual as a resource, participants learned how to assemble an Emergency Response Team, write and implement an Emergency and Disaster Plan, and determine what tools, training, and processes they need to be ready when disaster strikes.

Advocating for Culture: How Canadians’ Participation Rates Reflect the Value of Arts and Heritage 35 Participants

In his lecture, part of the Statistical Insights on the Arts series, Kelly Hill of Hill Strategies demonstrated how museums can advocate for their institutions by using Canada-wide indicators of arts, culture, and heritage participation; arts attendance rates; and active arts participation. The presentation was funded by the Department of Canadian Heritage, the Canada Council for the Arts, and the Ontario Arts Council. It was presented in February 2019 by the AMA in partnership with the Edmonton Heritage Council and the Edmonton Arts Council, and hosted in partnership with the . 8

museums.ab.ca/what-we-do/ RECOGNIZED recognized-museum-program MUSEUM PROGRAM

Recognized Museum Program

The Recognized Museum Program (RMP) is an accreditation program for Alberta museums that recognizes and supports institutions meeting international best practice standards in eight core areas of museum practice: permanent, service to society, open to the public, acquisition, conservation, research, interpretation, and exhibition. rmp by the numbers

Museums Recognized for 2018 – 2023: RECOGNIZED Air Force Museum of Alberta 117 MUSEUMS Alix Wagon Wheel Museum Breton and District Historical Museum recognized museums 16 museums recognized IN FISCAL YEAR 2018 – 2019 Canada’s Sports Hall of Fame Dickson Store Museum Museums Enrolled Drayton Valley Historical 128 in the Program Society Museum Fort Heritage Precinct 39 RMP Applications received Leighton Art Centre 5 NEW APPLICANTS & Museum Northern Rockies Museum 9 RMP Candidates of Culture and Heritage submitted Upgrade Evidence Royal Tyrrell Museum of Palaeontology Tipple Park Museum Review Panellists Museums Recognized 16 reviewed applications for 2019 – 2024:

Art Gallery of Alberta 9 Review Panellists Battle River Pioneer Museum reviewed upgrade evidence DeBolt & District Pioneer Museum HOURS of volunteer Medicine Hat Clay Industries adjudication National Historic District 35 Philip J. Currie Dinosaur Museum 742.5 HOURS Current Recognized Museums OF COMBINED APPLICATION REVIEW 28 Participants utilized draft review ANNUAL REPORT | 9

Recognized Museum Program Review

The Recognized Museum Program (RMP) review began in spring 2017 with the goal of ensuring that the Program continues to meet best practice standards while increasing accessibility and relevance to applicants from diverse institutions. The second year of the multi-year review focussed on incorporating feedback from consultations with Recognized Museums to streamline the RMP rmp review by the numbers application process.

SURVEY 162 PARTICIPANTS A new Institutional Profile ensures participants are eligible and IN-PERSON identifies advisory support needs 62 Consultation Participants 15 TESTERS A revised Application process from Recognized Museums focusses on ten pieces of Core provided feedback on the changes Evidence and six pieces of Additional Evidence NEW Recognized A new Reapplication process for 1 Museum Logo currently Recognized Museums has a condensed submission of 5 YEAR designation ten pieces of Core Evidence

A new Leader Application option NEW Recognized allows Recognized Museums to 1 Museum Leader Logo take on a challenge and identify themselves as leaders in Alberta’s 8 YEAR designation museum community, with eight PEER HOST pieces of Additional Evidence for learning and networking events

3 New RMP Workbooks 10

GRANTS museums.ab.ca/what-we-do/grants

$882,828 supported 86 projects in 3 categories

PROFESSIONAL OPERATIONAL DEVELOPMENT STAFFING INSTITUTIONAL $54,832 $628,193 $199,803 39 FORMAL AND INFORMAL 26 INSTITUTIONS WILL BUILD 21 PROJECTS WILL HELP LEARNING OPPORTUNITIES THEIR CAPACITY AND HAVE TO PROTECT, PRESERVE, RECEIVED FUNDING GREATER IMPACT AND PROMOTE ALBERTA’S HERITAGE e.g. Anne Frank – Amsterdam; Care of e.g. Curatorial Assistant; Director of Visitor Metals; Cultural Heritage Facing Catastrophe: Services; Manager, Education and Programming; e.g. Métis Nation Interpretation; Musée Héritage Prevention and Recovery; Roundtable for Museums Technician / Researcher Museum Shelving and Storage Upgrade (Phase Museum Executive Directors II); The Mural of Honour Software Upgrade Project; Women in Sport Exhibition

grants funding by type grants by region [W]e’d like to thank the @AlbertaMuseums for “ Edmonton and Area their generous Operational11 Grant in 2018. Through Professional Calgary and Area Development the grant we were able to employ a local resident, 24 Peter Ehrman, as our Director of Visitor Services. 6.21% Central Alberta Operational #museumsmatter #localemployment27 ” Staffing –  National HistoricAlberta Site, North via Twitter (@AtlasCoalMine) 71.16% 6 Alberta South Institutional 15 22.63% “Thank you to @AlbertaMuseumsCanadian Rockies for a grant that allowed us to complete3 a collections inventory project that will help preserve our amazing collection for years to come. We are so grateful to AMA for the support!” grants funding by type grants by region – YouthLink Calgary Police Interpretive Centre, via Twitter (@YouthLinkYYC) Edmonton and Area 11 Professional Calgary and Area Development 24 “The interpretative area of our newest traveling 6.21% Central Alberta exhibition, ‘Hiding in Plain Sight: Discovering the Operational 27 Métis Language in the Archival Records of Library Staffing Alberta North 71.16% 6 and Archives Canada’, has opened ... Thank you Alberta South to the Alberta Museums Association for their Institutional 15 assistance in funding and animating this space.” 22.63% Canadian Rockies 3 – Red Deer Museum + Art Gallery, via Facebook ANNUAL REPORT | 11

Grants Committed

PROFESSIONAL OPERATIONAL DEVELOPMENT STAFFING INSTITUTIONAL

Alberta Sports Hall of Fame Medicine Hat Clay Industries National Air Force Museum of Alberta, , and Museum, 2019 CASH Historic District, Canadian Museums Curator, $25,000 Lecture Series, $2,820 Conference, $3,622 Association Conference, $3,069 Army Museum of Alberta, Alberta Sports Hall of Fame and Atlas Coal Mine National Historic Niinimaa, S. Gail, Cultural Heritage Curatorial Assistant, $25,000 Museum, Adaptive Sports Gallery, Site, AMA Conference 2018, $1,926 Facing Catastrophe: Prevention and Atlas Coal Mine National Historic Site, $3,460 Azzi, Shahrazad, Rosza Centre Recovery, $1,807 Director of Visitor Services, $25,000 Alberta Sports Hall of Fame and Admin Fundamentals, $238 Oxland, Evan, ICWCT / ICCROM Brooks & District Museum, Museum, Online Collections Berndt, Melanie, CAC Conference 2018, $1,585 Assistant Curator, $25,000 Database, $9,219 2018, $2,275 Parson-Admussen, Nicole, Two Canada’s Sports Hall of Fame, Army Museum of Alberta, Permanent Bouchard, Gisèle, AMA Certificate / Courses: AHVS 488K: Exhibit Planning Manager, Education and Collection Recap Project XII, $11,280 SOTP Meetings, $1,191 and Design; and AHVS 488H: Programming, $25,000 Army Museum of Alberta, Exhibition Fabrication, $2,073 Brooks, Walter, Care of Metals Canadian Tractor Museum, The Mural of Honour Software (MS 223), $453 Pennock, Hilary, AMA Conference Part-Time Administrator, $25,000 Upgrade Project, $10,680 2018, $555 Canadian Tractor Museum, Canmore Museum & Geoscience Canada’s Sports Hall of Fame, AMA Conference 2018 & CMS Ramsden, Ann, AAM Conference Centre, Collection Assistant, $25,000 Women in Sport Exhibition, $11,280 course 18-04, $1,520 2018, $1,387 Carstairs Heritage Centre, Canmore Museum & Geoscience Curator & Manager, $25,000 Canmore Museum & Geoscience Ramsden, Ann, Roundtable for Centre, 2019 Gallery Refresh, $11,015 Centre, Building Museum Museum Executive Directors, $2,289 Crowsnest Museum, Galt Museum and Archives, 2019 Symposium, $2,300 Red Brick Arts Centre and Museum, Executive Director, $25,000 Cataloguing Campaign, $10,680 Carleton, Trisha, Open Palace Exhibits, $875 Dickson Store Museum, Galt Museum and Archives, Programme, $2,275 Rocky Mountain House Museum, Museum Manager, $25,000 Deaccessioning and Disposition East Coulee School Museum, Cummings, Cassandra, AMA CMS Preventive Conservation, $511 Policy in Alberta, $15,577 Executive Director, $25,000 Conference 2018, $543 Samson, Amy, Cultural Resource High Prairie & District Museum, Esplanade Arts & Heritage Centre, De Roy, Stéphanie, Community Management, University of Victoria, Reconciliation Exhibit, $10,680 Museums Technician / Researcher, Investment Certification, $1,523 $1,233 Lac La Biche Regional Museum & $25,000 Dewsberry, Adrienne, AMA Stewart, Tyler, BCMA Annual Discovery Centre, Pop Up Museum: Conference 2018, $1,646 The Fort Museum of the North-West The Fur Trade and the Métis of Conference 2018, $228 Mounted Police, Collections Manager, Stewart, Tyler, Canadian Museums Lac La Biche, $914 Donalda & District Museum, $25,000 Association 2019 National , Exploring Métis CMS Museum Governance & , Conservator, Conference, $1,052 Identity, $11,280 Public Programs, $1,351 Objects, $25,000 Strachan, Shari, AASLH Project Lougheed House, Interpretive Plan, Halladay, Laurel, Collections Heritage Park Historical Village, Management Course, $431 $10,680 Management CMS, $812 Supervisor, Collections, $25,000 Strathcona County Museum & Millet and District Museum and , Marketing High Prairie & District Museum, Archives, AMA Conference 2018, $809 Archives, Inventory with Ultima2, and Fundraising Symposium, $278 Executive Director, $25,000 $10,680 Heritage Park Historical Village, Sundre Pioneer Museum & World of Historic Markerville Creamery Vision XS Advanced Workshop, $2,576 Wildlife, AMA Conference, $657 Museum, Operations Manager, $25,000 Millet and District Museum and Archives, Millet Pioneer Women 2019, Heritage Village and Heritage Wilkinson, Nicole, Alberta Museums La Crete Mennonite Village, $11,280 Shipyard, 2018 AMA Annual Association 2018 Conference, $264 Collections Manager & Program Conference Cultivating Connections: Coordinator, $25,000 Musée Héritage Museum, Musée Héritage Museum Shelving and Storage Museums & the Environment, $1,594 Total $54,832 Lac La Biche Regional Museum & Hulit, Thomas, Fourth Annual Discovery Centre, Museum Upgrade (Phase II), $5,973 Tutankhamun Conference Cairo, Manager, $9,900 Nampa & District Historical Society Egypt, $1,367 Leighton Art Centre & Museum, Museum, First Nations of Northern Johnson, Lorna, Anne Frank – Communications Coordinator, $25,000 Sunrise County Exhibit, $10,592 Amsterdam, $2,300 Medicine Hat Clay Industries National Red Deer Museum + Art Gallery, Kehler, Chelsey, Museum Tour – Historic District, Collection Manager, Métis Nation Interpretation, $9,073 Toronto, $1,228 $25,000 Wetaskiwin and District Heritage LeCorre, Lynn, AMA Conference Michener House Museum & Archives Museum, Accessioning & Artifact 2018, $519 and Blacksmith Shop Museum, Vault Storage, $11,280 Loewen, Caroline, MuseumNext Executive Director, $25,000 Wetaskiwin and District Heritage Conference & Study Trip London, Musée Héritage Museum, Heritage Museum, Stairwell Gallery, $10,680 UK, $2,275 Site Curator, $25,000 YouthLink Calgary Police Interpretive Lougheed House, AMA Conference Rocky Mountain House Museum, Centre, Textile Conservation Project, $10,680 2018, $2,195 Museum Manager / Curator, $25,000 Telephone Historical Centre, Curator, $18,293 Total $199,803 Wetaskiwin and District Heritage Museum, Executive Director & Chief Curator, $25,000

Total $628,193 12

AWARDS museums.ab.ca/what-we-do/awards

Lieutenant Governor’s Award

Laura Gloor, in recognition of her work championing museum sustainability and the role of museums as agents of change in their communities

Throughout Laura Gloor’s tenure, the Peace River Museum, Archives & Mackenzie Centre has been a place of inquiry and inspiration, and a safe space to address difficult contemporary topics, including environmental and Indigenous issues, in connection to the history of Peace River.

Through courageous and collaborative leadership at the Peace River Museum, she built deep, reciprocal connections with the wider community. Laura’s work has ensured museums in remote northern communities have a network of peers to look to for guidance and support, and her involvement with the AMA’s Sustainability Working Group has helped to outline a journey to sustainability for all Alberta’s museums.

Robert R. Janes Award for Social Responsibility YouthLink Calgary Police Interpretive Centre, in recognition of their embodiment of social responsibility and commitment to actively building healthier, more resilient communities

For over two decades, YouthLink Calgary Police Interpretive Centre has sought to foster positive relationships between youth and the Calgary Police Service (CPS) through engaging, impactful, and educational programming. Their work involves extensive collaboration with Calgary-based partners and agencies to stop crime before it happens and build trust between the CPS and citizens.

By educating youth on the five Safe for Life themes – gangs, drugs, bullying, online safety, and healthy relationships – YouthLink and their partners empower youth with knowledge that enables them to make better life choices and reduce crime and victimization. ANNUAL REPORT | 13

Leadership Award Engagement

Musée Héritage Museum, in recognition of the Michel Band Exhibition

The Musée Héritage Museum’s Michel Band Exhibition illuminated a forgotten, painful chapter in the history of Indigenous peoples in the region and helped to rebuild, reshape, and challenge the narrative of a community. This inclusive partnership between the museum and the Calihoo family descendants created space for community groups to tell their stories, increased public awareness of this injustice, and served as a powerful catalyst for reconciliation, hope, and healing. Beyond the sharing of knowledge, the Museum built community connections and became more inclusive and engaging.

Leadership Award Sustainability

Eleanor Luxton Historical Foundation, in recognition of extensive community engagement efforts to effect environmental and social change

Through their bold, inspiring work supporting forward-thinking research, exhibits, conservation practices, and programming, the Eleanor Luxton Historical Foundation has committed to creating a sustainable future for their community. The Foundation has funded scholarships, worked closely with the Town of Banff on heritage planning and preservation, and forged partnerships to enhance public understanding and appreciation of history and preservation. They championed grassroots efforts for the Bison Belong campaign to reintroduce this iconic species to , enhancing the environmental sustainability of the region and benefitting the health and well-being of the community. 14

BEHIND THE SCENES AT THE AMA

ama by the numbers program revenue program expenditures $1,990,592 $2,007,225 Secretariat Members 9 Grants Grants Strategic Services Board Members 9 Conference Knowledge Miscellaneous Development 22 donors Program Fees Governance and Publications Community 6 Partners Membership Fees Engagement Donations Organizational 25 Contractors engaged Capacity

Professional Development 2018 PARTNERS Canadian Conservation Institute at the AMA Canadian Museums Association Coalition of Museums for Climate Justice The AMA Secretariat strives to undertake training, learning, and networking opportunities that ensure we are able to provide relevant and timely The Military Museums information and advisory services to our members. We also want to ensure Pembina Institute that we are doing our work in the most forward-thinking way possible. Shadow Light Productions Ltd

Some of the professional development opportunities undertaken in CONTRACTORS 2018 – 2019 include: Alexandra Hatcher Consulting • Banff Centre for Arts and Creativity Cultural Leadership Program American Alliance of Museums • Max Bell Institute Public Policy Training Institute Backstreet Creative • Preventive Conservation and Emergency Response Training for all staff Burke Group of Companies, LTD • Courses on museum practice, including Collections Management, Public CMS Course Instructors Programming, and more Details Convention & Event Management • Records Management and Retention HelmsBriscoe • Fundraising, Marketing, and Communications events and courses Hill Strategies The AMA also ensures that we are part of the larger conversation about iomer the future of museums and non-profit organizations, including through: Numbers on the Go • Canadian Museums Association Conferences One Match Fire • Consultations with the Canadian Conservation Institute and CHIN Purple Aspen • Board Networking events RTR Advisory Group • Alberta Board Members Essentials program delivery Shivani Enterprises • Alberta Nonprofit Network events solút

Library Review

In 2018 – 2019, the AMA conducted a comprehensive review of its library collection to assess how well the library helps the AMA lead, facilitate, and support museums in their vital role with communities. For this assessment, the AMA brought in Marlena Muskens, an SCIP intern enrolled in the Library and Information Technology program at MacEwan University. Findings of the assessment will help the AMA Secretariat to better serve the membership. ANNUAL REPORT | 15

Strategic Priorities Strategic Plan

The AMA Board and Secretariat have committed to increasing our advocacy Purpose efforts and have devoted resources to championing the value of museums across the province. In 2018 – 2019, we have focussed on building new > Champion the value of museums to relationships across sectors and increasing awareness of museum work with communities and stakeholders an expanding and diverse set of stakeholders. > Champion museum values > Advance high standards of museum practice

Empowerment

> Ensure access to professional resources > Facilitate collaborative connections

Leadership

> Promote museum profession > Facilitate access to professional development opportunities at all stages > Advance succession management practices for museum boards, staff, and volunteers

Engagement SECRETARIAT > Enhance museums’ understanding of Meaghan Patterson, Executive Director / CEO, Jennifer Forsyth, Advancement Lead, civic and social challenges John Vandenbeld, Communications Lead, Adrienne Briggs, Program Lead, > Model behaviours contributing to public Ben Fast, Program Lead, Jessica Montgomery, Program Lead, Lauren Wheeler, Program benefit and increased social impact Lead, Meredith Leary, Member Engagement Coordinator, Claire Shane, Operations Coordinator, Leslie Holmes, Recognized Museum Program Review Assistant Sustainability

> Ensure access to professional resources > Facilitate and promote sustainable operations and practices > Assess impacts of funding constraints

KEY VOCABULARY Advocacy — champion and model

Values — promote and advance

Communication — access and assess

Collaboration — facilitate and enhance BOARD MEMBERS Timothy McShane, Past President, Chris Matthews, President, Breanna Suk, Vice President, Karen Aberle, Secretary / Treasurer, Hannah Chipman, Director, Michele Hardy, Director, Robert Hubick, Director, Laura Love, Director, Monica Roberts, Director 16

museums.ab.ca/ COMMUNICATIONS book-store

Print Digital

Print Publications Subscribers to the AMA’s 7 INFOrm e-magazine Main-L listserv email Contributors Annual Report 2018 884 subscription list Awards 2018 Program Booklet Catherine C. Cole, Secretary- General, Commonwealth Conference 2018 Notes & Ideas Booklet bi-weekly e-bulletins Association of Museums 25 to members Cassandra Cummings, Historical Publications Sold Specialist, The  Sales to individuals and institutions 2 INFOrm e-magazine issues Tim McShane, Board President, to members earned $24,335 Alberta Museums Association Standard Practices Handbook for 4 Social Media Platforms Cathy Molloy, Director, Markham Museums, 3rd Edition Museum 262 copies sold Meaghan Patterson, Executive Director / CEO, Alberta Museums HELP! An Emergency Preparedness Twitter: @AlbertaMuseums Association Manual for Museums, 2nd Edition Facebook: facebook.com/Alberta 64 copies sold MuseumsAssociation Rebecca Still, Community Learning Network, West-Central Ideas for Succession Posters Regional Support Staff 3 sold 325 ARTICLES Dr. Joe Vipond, MD, Board DISTRIBUTED THROUGH MEDIA WATCH Member, Canadian Association of Alberta Museums Review Physicians for the Environment 2 sold 1 Conference Event & Registration website

AMA Website Recognized Museum Website museums.ab.ca public.museums.ab.ca

24,098 website visits from 8,488 website visits from 11,805 users in 114 countries 7,288 users in 61 countries amaama website website publicpublic website website (museums.ab.ca)(museums.ab.ca) (public.museums.ab.ca)(public.museums.ab.ca) locationlocation of visitors of visitors locationlocation of visitors of visitors

AlbertaAlbertaQuebecQuebec AlbertaAlbertaQuebecQuebec 54.6%54.6% 2.7% 2.7% 64.7%64.7% 1.9% 1.9% OntarioOntarioRest ofRest Canada of Canada OntarioOntarioRest ofRest Canada of Canada 8.1% 8.1% 3.7% 3.7% 4.1% 4.1% & Other& Other BritishBritish InternationalInternational BritishBritish 5.0% 5.0% ColumbiaColumbia26.9%26.9% ColumbiaColumbiaInternationalInternational 4.4% 4.4% 5.4% 5.4% 18.8%18.8% ANNUAL REPORT | 17

COMMUNITY museums.ab.ca/get-involved SUPPORT

Giving Tuesday Campaign

In November 2018, the AMA participated in Giving Tuesday to raise awareness and support for the Robert R. Janes Award for Social Responsibility. The Award directly supports museums that are generating social and environmental change and have the potential to create public benefit on a larger scale. Made possible through an initial donation from Dr. Janes, who generously continues to provide funding, the Award also relies on additional community funding. Thanks to donations made during the 2018 Giving Tuesday campaign, combined with additional contributions from Dr. Janes, the AMA will be able to fund the Award until 2023.

DONORS, GENERAL FUND DONORS, ROBERT R. JANES AWARD Barry Agnew Kasheen Helstrom Kathy Coutts Michele Hardy Meaghan Patterson Diane Barnes Khalehla Litschel Victoria Dickenson Alexandra Hatcher Elizabeth Richards Jill Browne Timothy McShane Catherine Evamy Robert R. Janes Lauren Wheeler Katherine Potapova Jennifer Forsyth Timothy McShane Crystal and Blair Willie Michele Gallant S. Gail Niinimaa Shopbrain (donation through matching program) 18 ANNUAL REPORT | 18

vimeo.com/ ENGAGEMENT AND AlbertaMuseums ADVOCACY

Through our engagement and advocacy initiatives, the AMA continues to champion the vital role that museums play within their communities. In 2018, the AMA furthered the socially responsible work of museums through our online and social media engagement by highlighting the importance of museums as agents of social change and connecting with diverse cross-sector networks.

Video Series: “Taking Action on Climate Change”

The AMA partnered with the Coalition of Museums for Climate Justice (CMCJ) and Shadow Light Productions to produce a video series, “Taking Action on Climate Change.” The five-part series, meant to be shared by the Alberta museum community and beyond, raises awareness of and support for the active role taken by the global museum community in the fight against climate change. The videos demonstrate how museums are mitigating their carbon footprints and how individuals can be proactive in making sustainable choices to effect real change.

Emergency Response Social Media Engagment

Following the evaluation of the Museum Flood Funding Program, the AMA facebook twitter has continued to make resources and advisory services available to members. 111 192 The Museum Flood Funding Program provided the AMA with an internal Page Likes 252 Link Clicks 300 404 547 1039 policy focussed on the AMA’s role in responding to and supporting members 206 Post Clicks 1708 250 in emergency situations to ensure that AMA resources are used as effectively Retweets 324 5255 524 and efficiently as possible. Throughout 2018 – 2019, an AMA Emergency Post 100 1098 1162 264 Response Team was developed to respond to members in emergency Reactions 2573 Likes 525 situations, and the policies and procedures were embedded in the work 9182 1310 Impressions 69869 2099 of the AMA secretariat. 116267 20 38 2017 2018 2019 Replies 51 109 84476 114200 facebook twitter Impressions 197959 396635 111 As of May 2018, 192 Page Likes 252 Link Clicks 300 2016 2017 2018 2019 404 547 the AMA is 1039 206 Post Clicks 1708 bullfrogpowered® 250 Retweets 324 with green5255 energy! 524 Post 100 1098 1162 This means that 264 Reactions 2573 Bullfrog Power’s Likes 525 9182 1310 Impressions generators69869 put 2099 116267 20 100% green electricity onto the grid to match the amount of electricity 38 2017 2018 2019 Replies 51 the AMA purchases. By choosing green energy, the AMA is reducing our 109 organization’s energy pollution, supporting community-based renewable 84476 114200 energy projects in our region and across Canada, and helping lead the way to Impressions 197959 a renewably powered future. 396635 2016 2017 2018 2019 19 ANNUAL REPORT | 19

Online Engagement

#MuseumsDoMore | #MeetYourMuseum #MuseumWeek | #MuseumSelfieDay

In summer 2018, the AMA launched the #MeetYourMuseum marketing campaign, which encourages museums to create meaningful connections with their stakeholders and communities by providing AMA members with tools and resources to attract visitors to their sites and encourage engagement on social media. The campaign helped members develop a unified voice for the museum community, increase public engagement and awareness of museums, and support each other with their advocacy and awareness efforts. The campaign’s success has led to its continuation in 2019.

The AMA led the ongoing #MuseumsDoMore campaign, a key campaign which advocates for the value and impact of museums to society and increases the ways heritage institutions can contribute to a great quality of life in our communities. 20

MEMBERSHIP AND ADVISORY SERVICES

Member Summary Online Engagement

All users that utilize AMA’s online presence through social 598 135 media and Main-L. These users may or may not be members. Members New Members number of users 228 individual | 108 new Twitter 1455 1576 189 institutional | 27 new Followers 1825 LinkedIn 395 Followers 426 492 Engagement by Membership Facebook 182 297 Followers 404 38% Main-L 830 Subscribers 865 31% 31% 884 2016 2017 2018

more less engaged engaged Networks Supported fully program membership engaged users holders • Central Alberta Regional Museum Network (CARMN) • Central Rural East Alberta Museums (CREAM) FULLY ENGAGED MEMBERS • North Central Heritage Trail (NCHT) AMA Members that not only utilize the programs and • Spirit of the Peace Museums Network (SOTP) services that the AMA offers, but they give back to the AMA in different ways, such as donating to the AMA, participating on panels and juries, moderating at conferences, and joining the Board of Directors. AMA On-Site PROGRAM USERS AMA Members who utilize one or more of the programs SITE and services that the AMA offers on a regular basis. They 32 VISITS EVENTS are likely also engaged online. 16 MEMBERSHIP HOLDERS 8 4 3 Users who have purchased an AMA Membership in the last CMS NETWORK WORKSHOPS fiscal year. They are likely engaged in online participation, COURSES MEETINGS but do not regularly utilize the programs and services offered by the AMA. 2 Conference Off-Site Events at 3 Venues ANNUAL REPORT | 21

site visits GET Alberta Aviation Museum INVOLVED Art Gallery of Alberta Atlas Coal Mine National Historic Site Become a Member. Join the AMA Beiseker Station Museum as an Individual or Institutional Canmore Museum & Member and open the door to Geoscience Centre Carstairs Heritage Centre countless opportunities to be Crossroads Museum involved and engaged with the Delia & District Dawson Alberta museum community. Historical Museum Didsbury & District Museum Volunteer. The AMA frequently puts out Dr. Woods House Museum calls for participation on committees, review East Coulee School Museum panels, juries, and focus groups. This is a great Park way to investigate the innovative work being Fox Creek Museum done by Alberta’s museums and contribute Galt Museum and Archives to the empowerment of the museum sector. Glenbow Museum Get your staff involved. Encourage your Hanna Museum and Pioneer Village staff to be involved in the work of the AMA Heritage Park Historical Village by becoming Individual Members and High Prairie & District Museum participating in career development and Historic Markerville Creamery publishing opportunities available with the Museum Association. Innisfail & District Historical Village Host an AMA Event. One of the best ways Iron Creek Museum CMS Course to showcase the work of your organization Kinosayo Museum Conference Off-Site Venue to your peers is to host a Certificate in Leduc #1 Energy Discovery Centre Museum Studies Course or AMA Workshop. Leduc Heritage Grain Elevator Event Musée Girouxville Museum Network Meeting Contact your MLA. You can contribute to the awareness work conducted by the Nampa & District Historical Site Visit Society Museum Association by holding ongoing conversations Native Cultural Arts Museum with your elected officials and community Nickle Galleries, University of Calgary partners regarding your institution’s impact in the community. Olds College Alumni Museum Teepee Creek Museum Philip J. Currie Dinosaur Museum The Hangar Flight Museum Become a Sponsor or Exhibitor at the Pioneer Acres of Alberta Museum The Military Museums AMA’s Annual Conference. By participating in this crucial learning opportunity, you can Pioneer Threshermans Tipple Park Museum Association at Triangle contribute to the reputation of excellence Trochu and District Museum Red Deer Museum + Art Gallery and professionalism for which the Alberta Telephone Historical Centre Rocky Mountain House Museum museum community is recognized. TELUS World of Science – Edmonton Museums Donate to the AMA. Membership fees Rowley Yesteryear Artifacts Museum Wainwright and District Museum account for only 2% of the AMA’s Annual South Peace Centennial Museum Operating Budget. Please support the & Interpretive Centre Westlock Pioneer Museum programs, projects, services, and events Whyte Museum of the Canadian Rockies Sundre Pioneer Museum & that are important to you with a donation. World of Wildlife YouthLink Calgary Police Interpretive Centre suite 404, 10408.124 street edmonton, alberta t5n1r5 museums.ab.ca