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MEDIA KIT 2019 Since 1996 Our Alberta has been sharing and showcasing the most unique and authentic experiences Alberta has to offer. From North to South, East to West — ‘‘ We Have Alberta Covered Published in partnership ouralberta.ca Our Province Leisure Editorial Essential Alberta Features Include: Experiences • Special Events & Festivals • Notable Attractions The Our Alberta travel guide is • Historic Spots bursting with carefully curated • Relaxing Lakes stories, guides, maps, and lists Extensive Our Cities Local Focus that direct travellers to unique Information on: cultural experiences and • Rocky Mountains • Southern Alberta recreational adventures across • Calgary & Area the province. • Central Alberta • Edmonton & Area The magazine is researched and written by people • Northern Alberta who know and love Alberta’s thrilling activities, western charm, burgeoning urban centres, and awe-inspiring geography. The colourful and authentic destinations and activities that Alberta Our Experience Attractions visitors crave are reflected in the magazine’s insightful and informed content as well as its attractively designed pages, which are brimming with eye-catching photographs. Our Alberta’s at-a-glance maps, guides, and attraction information give the reader practical travel tools, making it as indispensable as it is informative and interesting! MEDIA KIT 2019 TANNER YOUNG PUBLISHING ouralberta.ca Alberta Tourism Fast Facts OUT-OF- PROVINCE OVERNIGHT ALBERTA VISITORS TO VISITORS ANNUALLY ALBERTA 12.1M STAY LONGER AB 3.7M 3.7M .9M .7M COMPARED TO ALBERTANS CDN 1.6M .8M .5M .2M Measured in days 5.3M 4.5M 1.4M .9M Canadian Average 3.2 VISITING FRIENDS PLEASURE BUSINESS OTHER & RELATIVES 4.1 16M STAY IN ALBERTA 2.4 ACCOMMODATION ANNUALLY 3.4 7.4 AB 6.2M 3.7M CDN 5.6M .5M VISITORS SPEND 11.8M 4.2M HOTELS/MOTELS CAMPING RESORTS TRAILER PARKS $6.4B ANNUALLY TOP ACTIVITIES FOR OVERNIGHT OVERNIGHT VISITORS VISITS IN PERSONS, FOOD/ PRIVATE/ RETAIL/ PARTIES, BEVERAGE RENTAL AUTO OTHER DOLLARS 1.4B 1.3B .6B AB .5B .3B .2B CDN & DAYS PER PERSON PER PARTY Spending AB CDN Ntl Avg AB CDN Ntl Avg 4.2M 2.4M 1.9M Per Night $85 $85 $83 $141 $128 $135 Outdoors Entertainment/ National/ Culture Provincial/ Per Visit $205 $478 $272 $341 $723 $441 Nature Parks Avg Days Stayed Avg Party Size HOTELS/ PUBLIC REC/ MOTELS TRANSPORT ENTERTAIN 2.4 5.4 3.2 3 2.4 2.8 1.4B 1.3B .6B AB .5B .3B .2B CDN Source: Domestic Tourism in Alberta 2016 MEDIA KIT 2019 TANNER YOUNG PUBLISHING ouralberta.ca Rates Print Ad Sizes Ad Policies DISPLAY ADS 1 ISSUE (ANNUAL) Display Ad Dimensions (width x depth) • The publisher will not assume right to add a keyline to frac- any responsibility for advertis- tional ads to differentiate them Back Cover Full Page Bleed 8.125" x 10.75" Trim ing reproductions that do not from editorial. 8.625" x 11.25" Bleed conform to the requirements • Late receipt of ad materials or Inside Covers 7.125" x 9.75" Live Area listed below. changes are subject to addi- • Advertisers and/or adver- tional charges. 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