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MEDIA KIT 2019

Since 1996 Our has been sharing and showcasing the most unique and authentic experiences Alberta has to offer. From North to South, East to West — ‘‘ We Have Alberta Covered

Published in partnership ouralberta.ca

Our Province Leisure Editorial Essential Alberta Features Include: Experiences • Special Events & Festivals • Notable Attractions The Our Alberta travel guide is • Historic Spots bursting with carefully curated • Relaxing Lakes stories, guides, maps, and lists Extensive Our Cities Local Focus that direct travellers to unique Information on: cultural experiences and • Rocky Mountains • Southern Alberta recreational adventures across • & Area the province. • Central Alberta • & Area The magazine is researched and written by people • Northern Alberta who know and love Alberta’s thrilling activities, western charm, burgeoning urban centres, and awe-inspiring geography. The colourful and authentic destinations and activities that Alberta Our Experience Attractions visitors crave are reflected in the magazine’s insightful and informed content as well as its attractively designed pages, which are brimming with eye-catching photographs.

Our Alberta’s at-a-glance maps, guides, and attraction information give the reader practical travel tools, making it as indispensable as it is informative and interesting!

MEDIA KIT 2019 TANNER YOUNG PUBLISHING ouralberta.ca

Alberta Tourism Fast Facts OUT-OF- PROVINCE OVERNIGHT ALBERTA VISITORS TO VISITORS ANNUALLY ALBERTA 12.1M STAY LONGER AB 3.7M 3.7M .9M .7M COMPARED TO ALBERTANS CDN 1.6M .8M .5M .2M Measured in days 5.3M 4.5M 1.4M .9M Average 3.2 VISITING FRIENDS PLEASURE BUSINESS OTHER & RELATIVES 4.1 16M STAY IN ALBERTA 2.4 ACCOMMODATION ANNUALLY 3.4 7.4 AB 6.2M 3.7M

CDN 5.6M .5M VISITORS SPEND 11.8M 4.2M HOTELS/MOTELS CAMPING RESORTS TRAILER PARKS $6.4B ANNUALLY

TOP ACTIVITIES FOR OVERNIGHT OVERNIGHT VISITORS VISITS IN PERSONS, FOOD/ PRIVATE/ RETAIL/ PARTIES, BEVERAGE RENTAL AUTO OTHER DOLLARS 1.4B 1.3B .6B AB .5B .3B .2B CDN & DAYS PER PERSON PER PARTY Spending AB CDN Ntl Avg AB CDN Ntl Avg 4.2M 2.4M 1.9M Per Night $85 $85 $83 $141 $128 $135 Outdoors Entertainment/ National/ Culture Provincial/ Per Visit $205 $478 $272 $341 $723 $441 Nature Parks

Avg Days Stayed Avg Party Size HOTELS/ PUBLIC REC/ MOTELS TRANSPORT ENTERTAIN 2.4 5.4 3.2 3 2.4 2.8 1.4B 1.3B .6B AB .5B .3B .2B CDN

Source: Domestic 2016

MEDIA KIT 2019 TANNER YOUNG PUBLISHING ouralberta.ca

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MEDIA KIT 2019 TANNER YOUNG PUBLISHING ouralberta.ca FIRST IMPRESSIONS MATTER * TOTAL NUMBER OF THE RIGHT MESSAGE • IN THE RIGHT PLACE • AT THE RIGHT TIME Distribution DISTRIBUTION OUTLETS: 330 How will you make your first impression? * Subject to change

• Glowing Embers • Sherwood Park Visitor • Delta Bow Valley Downtown • AMA-Alberta Motor • Holiday Inn • Fort Saskatchewan Visitor • Provost Visitor Information Edmonton Campground Information Centre • Delta Bow Valley South Association • Howard Johnson Inn Information Centre Centre • Greyhound Bus Lines • Signature Suites Campus • Econo Lodge NE • Avis Rent A Car • Innisfail Tourist Information • Fox Creek Tourist • Redwater Visitor & Area 35% Tower Information Centre • Holiday Inn and Conference • Econo Lodge NW • Brewsters Tours Centre Information Centre Centre • Spruce Grove Travelodge Inn • Budget Rent A Car • Ponoka Tourist Information • Interpretive • Remington Alberta Carriage • & Suites • Executive Royal Inn NE Centre • Holiday Inn Conference • Calgary West RV & Centre Centre • AMA (for provincial Centre • Spruce Grove Visitor • Fairmont Palliser • Galloway Station Museum Campgrounds • Ramada Inn • Reynolds Alberta Museum distribution) • Holiday Inn Express Information Centre • Glenmore Inn and Travel Centre Wetaskiwin • Argyll Plaza Hotel Downtown • St. Albert Inn & Suites • Calgary TD Square Shopping • Red Deer Visitor Information • Hampton Inn & Suites NW Centre • Galt Museum & Archives • Royal Tyrell Museum • Centre • Holiday Inn Express Hotel & • St. Albert Visitor information • Hawthorn Hotel & Suites • Grande Cache Visitor • R V City @ Morinville Centre • • Rimbey Tourist Information • Best Western Cedar Park Inn Suites West • Hilton Garden Inn Airport Information Centre Industrial Park • Best Western City Centre Inn • Jockey Motel • Stony Plain Best Western • Calgary Foreign College Centre • Holiday Inn Airport • Grande Prairie Airport • Slave lake Visitor Centre • Best Western Denham Inn • Leduc Best Western Sunrise Inn & Suites • Calgary Olympic Oval (U of C) • Rocky Mountain House • Grande Prairie Visitor • Shoreside Inn and Suites • Best Western Westwood Inn Denham Inn • Stony Plain Ramada Inn & • Holiday Inn Express Airport • Cross Iron Mills Visitor Visitor Information Centre Information Centre Wabamum • Campus Tower Suite Hotel • Leduc Executive Hotel Suites • Holiday Inn Express South Information Centre • Sandman Inn & Suites • Grimshaw Tourist • Smokey Lake Visitor Centre • Canterra Suites Alexandra • Stony Plain Travelodge • Holiday Inn Express NW • Discount Car Rental • Service Plus Inn & Suites Information Centre • Smoky River Tourism • Century Casino • Leduc Executive Royal Inn • Stony Plain Visitor • Holiday Inn Macleod South • Dollar Rent-A-Car • Traveller’s Inn • Hanna Tourist Information Information Centre Information Centre (Falher) • Chateau Lacombe • Leduc Super 8 Motel • Holiday Inn Strathmore • Esso Aviation Centre • Western Budget Motel Booth • Stettler Regional Board • Chateau Louis Hotel & • Leduc Travelodge • Strathcona Farmers’ Market • Head Smashed In Buffalo • Holiday Motel • Ganada Foreign College of Trade & Community Convention Centre • Leduc Visitor Information • Super 8 Hotel West Jump • Hotel Arts • Global Foreign College Development • Chateau Nova Center • Super 8 Motel Alberta • High River Visitor • Howard Johnson Express • KOA Campgrounds NW • Sundre Visitor Information • City Hall Citizen & New • Leduc Western Budget Inn • Sutton Place Hotel Information Centre Centre Arrival Centre & Suites • TELUS World of Science • Howard Johnson Inn & • Greyhound Lines of Canada & More 28% • Hinton Visitor Information Suites Bus Depot • Coast Edmonton Plaza Hotel • Leduc Western Budget #1 • Tix on the Square Centre • Super 8 Slave Lake-Guest • Hyatt Downtown • Heritage Park Historical Services • Coliseum Inn • Leduc Western Budget #2 • Town of Devon • Athabasca County Tourist • In the Zone garden Party Village Info Centre • Comfort Inn & Suites • Legislative VIC Intrepretive • Travelodge East • International Hotel Grande Prairie • Swan Hills Tourist Downtown Centre • Le Germain Hotel • Hi-Ball Restaurant (Trans • Barrhead Tourist Info c/o • Innisfail Tourist Centre Information • Travelodge South Canada location) Town Office • Comfort Inn & Suites West • Lister Centre • Olympia Motel • Jasper Tourist Information • Sylvan Lake Chamber of • Travelodge West • Bashaw Tourist Information • Continental Inn • Marriott at River Cree • National Car Rental Centre Commerce • Union Bank Inn • Pointe Inn Booth • Courtyard by Marriott • Matrix Hotel • North Hill Shopping Cente • Kneehill Historical Museum • Sylvan Lake Golf & Country • Varscona Hotel • Quality Inn Macleod SW • Wateron Bayshore Inn Downtown • Mettera Hotel • Rent-A-Wreck Car Rental • Lac La Biche Tourist Club • Via Rail • Quality Inn University • Bonnyville Tourist • Days Inn Downtown • • Shell AeroCentre Information Centre • Taber Tourist Information • Inn • Quality Inn Banff Trail Information Centre Centre • Days Inn & Suites West • Nisku Holiday Inn Express • South Centre Mall Shopping • La Crete Tourism Society • Westin Hotel • Radisson Hotel Airport • Bow Island Visitor • Cochrane Visitor Information • Days Inn South • Nisku Inn Centre • Lacombe Visitor Information • Whitemud Inn • Ramada Hotel Downtown Information Centre Centre • Delta Edmonton Centre • Nisku Place Motel • Strathmore Visitor Centre • Whitemud Inn • Ramada Hotel Strathmore • Brazeau Regional Tourist • Visitor Suite Hotel • Nisku Quality Inn Airport Information Centre • Lakeland Tourist VIC • Wingate by Wyndham Centre Information Centre • Delta Edmonton South • Nova Inn Acheson • Ramada Hotel Airdrie • Symons Valley Ranch & • Land of Almighty Peace • Yellowhead Inn • Brooks and District Museum • Town of Smoky Lake • Derrick Motel • Qaulity Inn West Edmonton • Red Carpet Inn RV Park • Lesser Slave Lake Visitor • Camrose Chamber Information Centre • Town of St. Paul • Devon Devonian Botanic • Quality Inn Airport • Regency Suites • Telus Spark Science Centre Garden • Canalta Hospitality Group • Lloydminster, SK Visitor • Valleyview Visitor • Radisson Hotel and Calgary • Sandman Hotel Airport • Thrifty Car Rental • Devon Leduc #1 Discovery • Cardston Tourism Information Centre Information Centre Convention Centre • U of C Student Housing Centre 30% • Sandman Hotel Downtown Information Centre • MacKenzie Crossroads • Ramada Edmonton South & Area • Calgary Sport Shops • Tourist • Devon Visitor Information • Sandman Hotel COP • Canmore Visitor Information Museum & VIC Information Centre • Ramada Hotel & Convention Centre Centre • Acclaim Hotel & Suites • Sheraton Cavalier • Maple Creek, SK Visitor • Vermilion Information Centre Centre • Carstairs Visitor Information • Double Tree by Hilton • Best Western Airport • Sheraton Four Points Centre • Red Arrow Bus Lines Red Deer Centre • Village of Boyle • Downtown Business • Best Western Premier • Staybridge Inn & Suites • Mayerthorpe Fallen Four • Village of Longview Association • Rosslyn Inn & Suites • Chinook Country Tourist Memorial Park and Visitor’s • Best Western Inn • Stetson Village Inn & Area 7% • Eastglen Inn • Sandman Inn West Association Centre • Vulcan Tourism and Trek Strathmore • Super 8 Motor Inn NE Station • Econolodge South • Sands Inn & Suites • Best Western Inn & Suites • Cold Lake Visitor Info Centre • Millet & District VIC • Best Western Village Park • Wabamun Visitor • Edmonton Int’l Airport- • Sawridge Inn & Conference • Super 8 Motor Inn NW • County of Lac Ste Anne/ • Milk River Visitor Inn • Best Western Inn & Suites Information Centre Information Booth Centre • Super 8 Motor Inn Airdrie Innisfail Hamlet of Sangudo Information Centre • Selkirk Hotel • Budgetlodge Inn • Wainwright & District Tourist • Executive Royal Inn West • Super 8 Motor Inn • Best Western Inn & Suites • Crowsnest Pass Visitor • Morinville and District • Calgary City Centre Hostel Information Centre • Fairmont • Shakers Acres RV Park Strathmore Sylvan Lake Information Centre Chamber of Commerce • Fantasyland Hotel • Sherwood Park Days Inn • Calgary Marriott Hotel • Traveller’s Motel • • Okotoks Art Gallery at the • Walsh Visitor Information • Budget Rent A Car Centre • Park/Visitor & Suites • Carriage House Inn • Travelodge Hotel South • Tourist Station • Capri Hotel Trade/ • Westlock Tourism Services • Sherwood Park Best • Coast Plaza Hotel • Travelodge Hotel Calgary Information Centre • Oyen Visitor Information Convention Centre Information Centre • Fort Saskatchewan Dow Western Plus • Comfort Inn Motel Village Airport • Elk Point Tourist Information Centre • Sherwood Park Holiday Inn • Caroline Tourist Information • Wetaskiwin Tourism Centennial Centre • Comfort Inn & Suites NE • Travelodge Hotel University Centre • Esplanade Arts & Heritage • Peace River Tourist • Fort Saskatchewan Elk Express Centre Information Centre Information Centre • Comfort Inn & Suites Airdrie • Travelodge Hotel Strathmore • Comfort Inn Sylvan Lake Island National Park • Sherwood Park Park Centre • Field, BC Visitor Information • Pincher Creek Visitor • Whitecourt Tourist • Fort Saskatchewan Visitor Hotel • Days Inn NE • Town & Country Inn • Country Club Inn Lacombe Centre Information Centre Information Information Centre • Sherwood Park Ramada Ltd. • Days Inn NW • Westin Calgary • Deer Park Inn • Tourism • Ponoka District Chamber of • Wildwood Public Library • Four Points by Sheraton • Sherwood Park Super 8 • Delta Bow Valley Airport • Aero Space Museum • Greenway Inn Lacombe Information Centre Commerce Visitor Information Centre

MEDIA KIT 2019 TANNER YOUNG PUBLISHING