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The Inclusiveness of A Global Advisor Survey

NICOLAS BOYON Senior Vice President

© 2018 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.

© 2018 Ipsos 1 Methodology

The survey was conducted in 27 countries via the Ipsos Online A survey with an unweighted probability sample of this size would Panel system: , , , , , have an estimated margin of error of +/- 3.1 percentage points for a , , , , , , , sample of 1,000 and an estimated margin of error of +/- 4.5 , , , , , , , Saudi percentage points for a 500 sample 19 times out of 20. Arabia, , South , South , , , In 17 of the 27 countries surveyed internet penetration is sufficiently and the of America. high to think of the samples as representative of the wider Interviews were conducted with 20,767 adults aged 18-64 in within the age ranges covered: Argentina, Australia, Belgium, Canada, Canada and the U.S. and 16-64 in all other countries between France, Germany, Hungary, Italy, Japan, Poland, Serbia, , April 20 and May 4, 2018. Spain, Sweden, Great Britain and United States. Approximately 1000+ individuals participated on a country by Brazil, Chile, China, India, Malaysia, Mexico, Russia, Peru, Saudi country basis via the Ipsos Online Panel with the exception of Arabia, and Turkey have lower levels of internet Argentina, Belgium, Hungary, India, Mexico, Peru, Poland, penetration and so these samples should not be considered to be fully Russia, , South Africa, South Korea, Sweden and nationally representative, but instead to represent a more affluent, Turkey, where each have a sample of approximately 500+. connected population. These are still a vital social group to understand in these countries, representing an important and Weighting has been employed to balance demographics and emerging middle class. ensure that the sample’s composition reflects that of the adult population according to the most recent country census data.

© 2018 Ipsos 2 OVERALL INCLUSIVENESS INDEX

© 2018 Ipsos 3 Overall Inclusiveness Index

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*Not asked in China and India

© 2018 Ipsos Average of net scores for inclusiveness of all six religious groups (combined), naturalized citizens, native-born to parents who immigrated 4 from nine world regions (combined), LGBT people, people with criminal background, and people with extreme political views Overall Inclusiveness Index Overall Inclusion Index Components Reference Data Overall Naturalized- Second Criminal Extreme Armed Forces Religious LBGT Self- Individual Citizen Generation Background Political Views Veteran Inclusiveness Inclusiveness Perception Index* Inclusiveness Inclusiveness Inclusiveness Inclusiveness Inclusiveness Score Score Net Score Score Score Score Score Score Canada 55 52 51 76 71 47 33 82 87 United States 54 44 63 66 63 41 45 82 85 South Africa 52 49 33 72 66 42 49 77 84 France 46 51 27 51 76 32 37 75 86 Australia 44 42 56 69 55 24 16 76 71 Chile 42 33 38 75 69 26 13 72 83 Argentina 40 37 29 68 64 25 16 77 86 Sweden 38 32 26 51 69 35 18 67 71 Spain 36 34 25 54 65 33 3 64 62 Great Britain 35 38 30 51 53 27 12 62 42 Mexico 33 15 40 65 54 24 -2 72 90 Belgium 30 26 16 43 68 27 1 69 72 Poland 24 14 -5 29 41 33 29 71 73 Italy 22 19 4 30 55 22 1 63 75 Brazil 22 9 14 53 44 14 -4 65 85 Germany 20 11 20 31 47 19 -6 42 65 Peru 19 7 13 63 37 1 -9 76 89 South Korea 9 6 35 34 2 -16 -7 73 71 Russia 9 25 10 40 -13 22 -33 65 86 Hungary 6 11 -34 4 34 13 8 59 84 Turkey -6 -19 -22 -6 -6 10 10 58 75 Japan -6 -7 4 -8 7 -6 -23 25 57 Serbia -8 -12 -29 -5 9 4 -14 54 66 Malaysia -17 29 -34 -1 -46 -32 -16 82 92 Saudi Arabia -28 -46 15 -1 -59 -26 -50 62 37 India N/A N/A 23 18 N/A N/A N/A N/A 97 China N/A N/A N/A -35 N/A N/A N/A N/A 97

© 2018 Ipsos *Average of net scores for inclusiveness of all six religious groups (combined), naturalized citizens, native-born to parents who immigrated from nine world 5 regions (combined), LGBT people, people with criminal background, and people with extreme political views – all six net scores have an equal weight RELIGION

© 2018 Ipsos 6 Religious Inclusiveness Score

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© 2018 Ipsos 7 Average net scores for all six religious groups Is a Christian a Real [Country’s Demonym]? Net Total 63% 26% 12% 51 France 82% 13% 4% 78 South Africa 80% 15% 5% 75 At least 65% of adults in all majority Canada 80% 17% 3% 77 or historically Christian countries United States 79% 16% 5% 74 where the question was asked think Argentina 78% 16% 6% 72 Christians are “real” nationals. Russia 74% 20% 6% 68 Chile 74% 21% 5% 69 Multi-ethnic Malaysia is the only Italy 73% 23% 4% 69 majority/historically non-Christian Poland 73% 19% 8% 65 country surveyed where a majority Sweden 72% 22% 7% 65 view Christians as “real” nationals. Hungary 71% 25% 4% 67 Belgium 71% 22% 7% 64 South Koreans and Japanese are Brazil 70% 21% 9% 61 more likely to say they are not sure Australia 70% 25% 6% 64 whether that is the case. Serbia 69% 27% 5% 64 Peru 68% 25% 7% 61 A plurality in Turkey and a solid Spain 67% 29% 4% 63 majority in Saudi Arabia consider Mexico 65% 24% 11% 54 Christians are not “real” Turks or Germany 65% 22% 13% 52 Saudis. Great Britain 65% 30% 5% 60 Malaysia 58% 32% 11% 47 South Korea 35% 49% 17% 18 Turkey 17% 37% 46% -29 % Real % Not sure % Not a real Japan 12% 68% 20% -9 Saudi Arabia 6% 23% 72% -66 © 2018 Ipsos 8 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? *Not asked in China and India Is an atheist a Real [Country’s Demonym]? Net Total 50% 32% 18% 32 France 79% 15% 6% 73 Only three countries surveyed count Canada 70% 23% 7% 63 at least two thirds of adults Sweden 67% 26% 8% 59 considering atheists as “real” Chile 64% 25% 11% 53 nationals – France, Canada and Argentina 64% 25% 11% 53 Sweden. Belgium 63% 24% 13% 50 Spain 62% 30% 8% 54 It is the view of a smaller majority of United States 62% 23% 15% 47 adults (50%-64%) in 14 other Australia 62% 29% 9% 53 countries and of a plurality in two South Africa 62% 24% 15% 47 other countries – all of them also Italy 57% 32% 11% 46 majority or historically Christian. Poland 57% 27% 16% 41 Great Britain 57% 34% 9% 48 “Unsure” is the prevailing opinion in Russia 54% 34% 12% 42 Japan, South Korea, Turkey, and Mexico 54% 30% 17% 37 Serbia. Germany 52% 29% 19% 33 Hungary 52% 35% 13% 39 Nearly half in Malaysia and seven in Peru 45% 34% 21% 24 Brazil 43% 34% 24% 19 ten in Saudi Arabia think an atheist South Korea 41% 47% 12% 29 is “not a real” Malaysian or Saudi. Serbia 28% 44% 28% 0 Turkey 22% 45% 33% -11 Malaysia 20% 34% 46% -26 % Real % Not sure % Not a real Japan 18% 75% 8% 10 Saudi Arabia 6% 24% 70% -64 © 2018 Ipsos 9 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? *Not asked in China and India Is a Muslim a Real Briton? Net Total 40% 29% 31% 9 At least 65% of adults in the three Malaysia 81% 16% 3% 78 majority Muslim countries surveyed Saudi Arabia 80% 12% 8% 72 Turkey 65% 25% 10% 55 (Malaysia, Saudi Arabia and South Africa 62% 22% 16% 46 Turkey) view Muslims as “real” Canada 56% 23% 22% 34 nationals. France 53% 21% 27% 26 United States 50% 25% 25% 25 Among all other countries, only four Australia 48% 27% 25% 23 (South Africa, Canada, France and Great Britain 46% 33% 21% 25 the U.S.) show a majority of adults Russia 45% 32% 23% 22 who do so and seven other Argentina 43% 27% 30% 13 countries show a plurality who do Spain 41% 31% 28% 13 so. Chile 41% 29% 30% 11 Sweden 39% 25% 36% 3 A majority of adults in South Korea Belgium 35% 27% 38% -3 and Japan are not sure. Mexico 31% 28% 41% -10 Poland 28% 29% 42% -14 An outright majority in two Brazil 28% 30% 42% -14 countries (Hungary and Serbia) and Italy 27% 32% 41% -14 a plurality in seven countries Peru 26% 31% 43% -17 consider Muslims are “not real” Germany 26% 27% 47% -21 nationals. Hungary 22% 28% 51% -29 Serbia 18% 33% 50% -32 % Real % Not sure % Not a real South Korea 16% 51% 33% -17 Japan 8% 64% 28% -20 © 2018 Ipsos 10 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? *Not asked in China and India Is a Jew a Real [Country’s Demonym]? Net Total 40% 32% 28% 12 France 67% 18% 15% 52 Only two countries surveyed count United States 67% 23% 11% 56 at least two thirds of adults thinking Canada 64% 24% 12% 52 South Africa 60% 25% 16% 44 of Jews as “real” nationals (France Australia 56% 28% 17% 39 and the U.S.), followed by six other Argentina 55% 27% 18% 37 countries where a smaller majority Sweden 53% 27% 21% 32 of adults think so, and eight Great Britain 51% 34% 15% 36 countries where a plurality do so. Belgium 49% 26% 26% 23 Germany 46% 29% 25% 21 “Unsure” is the prevailing opinion in Spain 46% 34% 20% 26 Japan, South Korea, and Russia. Chile 45% 30% 25% 20 Italy 44% 33% 23% 21 A very large majority in Saudi Hungary 41% 30% 29% 12 Arabia and a plurality in five other Mexico 38% 29% 33% 5 countries (including majority- Russia 36% 38% 26% 10 Christian Serbia, Peru, and Brazil Poland 35% 34% 31% 4 and majority-Muslim Turkey and Brazil 33% 32% 35% -2 Malaysia) think a Jew is “not a real” Peru 30% 32% 39% -9 national. Malaysia 24% 35% 41% -17 South Korea 20% 53% 27% -7 Serbia 18% 38% 44% -26 Turkey 15% 38% 47% -32 % Real % Not sure % Not a real Japan 8% 65% 27% -19 Saudi Arabia 6% 18% 76% -70 © 2018 Ipsos 11 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? *Not asked in China and India Is a Buddhist a Real [Country’s Demonym]? Net Total 40% 32% 29% 11 Canada 61% 24% 15% 46 France 61% 22% 17% 44 The view that a Buddhist is a “real” Malaysia 58% 31% 12% 46 national is shared by a majority of South Africa 56% 24% 20% 36 adults in only six countries surveyed Australia 55% 27% 18% 37 – Canada, France, Malaysia, South United States 55% 26% 19% 36 Africa, Australia, and the U.S.— and Argentina 48% 29% 23% 25 by a plurality in ten other countries. Great Britain 48% 35% 18% 30 Chile 47% 32% 22% 25 Adults in Japan, South Korea and Spain 47% 33% 20% 27 Belgium 45% 26% 29% 16 Poland are most likely to say they Sweden 45% 30% 26% 19 are not sure if that is the case. South Korea 40% 48% 12% 28 Russia 39% 35% 26% 13 An outright majority in three Italy 37% 33% 30% 7 countries – Saudi Arabia, Turkey, Mexico 37% 29% 35% 2 and Serbia – and a plurality in three Brazil 34% 33% 33% 1 countries consider a Buddhist is Germany 32% 32% 36% -4 “not a real” national. Hungary 31% 32% 37% -6 Poland 31% 35% 34% -3 Peru 30% 33% 37% -7 Japan 24% 68% 8% 16 Serbia 14% 33% 53% -39 % Real % Not sure % Not a real Turkey 11% 32% 58% -47 Saudi Arabia 5% 18% 77% -72 © 2018 Ipsos 12 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? *Not asked in China and India Is a Hindu a Real [Country’s Demonym]? Net Total 35% 32% 33% 2 South Africa 61% 23% 17% 44 59% 31% 10% 49 Malaysia The view that a Hindu is a “real” Canada 58% 24% 19% 39 national is shared by a majority of France 56% 22% 21% 35 adults in only six countries Australia 53% 28% 20% 33 surveyed – South Africa, Malaysia, United States 51% 27% 22% 29 Canada, France, Australia, and the Great Britain 48% 34% 18% 30 U.S.— and by a plurality in six Argentina 46% 29% 26% 20 Spain 45% 34% 22% 23 other countries. (The question was Chile 44% 32% 25% 19 not asked in India.) Sweden 42% 29% 29% 13 Belgium 39% 28% 34% 5 Adults in Japan, South Korea and Mexico 34% 31% 35% -1 Russia are most likely to not be Poland 30% 33% 37% -7 sure. Russia 30% 38% 32% -2 Peru 30% 31% 39% -9 An outright majority in three Hungary 27% 29% 44% -17 countries – Saudi Arabia, Turkey, Brazil 27% 35% 38% -11 and Serbia – and a plurality in Germany 26% 31% 43% -17 seven countries consider a Hindu Italy 25% 34% 41% -16 is “not a real” national. South Korea 17% 52% 31% -14 Serbia 13% 34% 54% -41 Turkey 9% 34% 56% -47 % Real % Not sure % Not a real Japan 7% 65% 28% -21 Saudi Arabia 4% 17% 79% -75 © 2018 Ipsos 13 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? *Not asked in China and India IMMIGRATION

© 2018 Ipsos 14 Naturalized-Citizen Inclusiveness Score

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© 2018 Ipsos 15 Net scores for naturalized citizens *Not asked in China and India Is an Immigrant Who Has Become a Citizen of [country] a Real [demonym]? Net Total 48% 21% 31% 17 United States 76% 11% 13% 63 Canada 68% 15% 17% 51 Australia 68% 20% 12% 56 Mexico 64% 13% 24% 40 Chile 63% 12% 25% 38 A majority of adults in 13 countries South Africa 62% 9% 30% 32 – including three quarters in the Argentina 57% 16% 28% 29 U.S. and two thirds in Canada and South Korea 55% 25% 20% 35 Australia – and a plurality in seven France 55% 18% 28% 27 other countries surveyed consider India 53% 17% 30% 23 that a naturalized citizen is a “real” Sweden 53% 20% 27% 26 national. Great Britain 52% 27% 22% 30 25 Spain 51% 23% 26% However, a majority in Malaysia, Belgium 49% 17% 34% 15 Hungary, Serbia, and Turkey, and a Germany 49% 23% 29% 20 Peru 48% 18% 35% 13 plurality in Poland disagree. Saudi Arabia 47% 22% 32% 15 Brazil 46% 22% 32% 14 A majority in Japan is not sure. Russia 44% 23% 33% 11 Italy 41% 23% 36% 5 Poland 36% 23% 41% -5 Turkey 27% 23% 50% -23 Japan 24% 55% 21% 3 Malaysia 23% 20% 57% -34 % Real % Not sure % Not a real Serbia 22% 28% 51% -29 Hungary 21% 25% 54% -33 © 2018 Ipsos 16 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? *Not asked in China Is an Immigrant Who Has Become a Citizen of [country] and Has a Job a Real [demonym]?

Net Total 52% 20% 28% 24 United States 79% 10% 11% 68 Canada 72% 13% 14% 58 Australia 72% 18% 10% 62 France 65% 13% 21% 44 South Korea 65% 19% 16% 49 Globally, the percentage of adults Mexico 64% 15% 21% 43 who view a naturalized citizen who South Africa 63% 9% 28% 35 has a job as a “real” national is five Chile 63% 13% 24% 39 points higher than for a naturalized Belgium 60% 13% 27% 33 citizen without any reference to Sweden 60% 16% 23% 37 their employment status. Argentina 59% 15% 26% 33 32 Spain 56% 20% 24% The employment premium for 35 Great Britain 55% 26% 20% naturalized citizens is highest in India 52% 18% 30% 22 Belgium, France, Hungary and Peru 51% 18% 31% 20 Germany 49% 21% 30% 19 South Korea (ten points or more). Brazil 49% 22% 29% 20 Russia 48% 21% 30% 18 Italy 48% 21% 31% 17 Saudi Arabia 48% 21% 31% 17 Poland 38% 23% 39% -1 Hungary 31% 26% 42% -11 Japan 31% 51% 18% 13 Turkey 31% 23% 46% -15 % Real % Not sure % Not a real Malaysia 28% 18% 54% -26 Serbia 24% 25% 52% -28 © 2018 Ipsos 17 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? *Not asked in China Is an Immigrant Who Has Become a Citizen of [country] and Doesn’t Have a Job a

Real [demonym]? Net Total 39% 24% 37% 2 United States 64% 16% 21% 43 Canada 57% 18% 25% 32 Chile 54% 16% 30% 24 Australia 53% 22% 24% 29 Mexico 52% 20% 28% 24 The global average percentage of Argentina 50% 19% 32% 18 adults who view a naturalized Sweden 49% 19% 32% 17 citizen who does not have a job as a Spain 49% 23% 28% 21 “real” national is nine points lower South Africa 49% 12% 39% 10 than for a naturalized citizen South Korea 44% 33% 23% 21 without any reference to their Great Britain 42% 30% 28% 14 employment status. France 41% 18% 41% 0 India 41% 26% 33% 8 The non-employment penalty for Germany 41% 25% 34% 7 naturalized citizens is highest in Saudi Arabia 39% 25% 36% 3 Peru 38% 26% 36% 2 Australia, France, and South Africa Belgium 38% 19% 44% -6 (13 points or more). Brazil 36% 27% 36% 0 Russia 36% 25% 40% -4 Italy 35% 25% 40% -5 Poland 26% 27% 47% -21 Turkey 21% 26% 53% -32 Serbia 21% 29% 51% -30 Japan 12% 58% 30% -18 % Real % Not sure % Not a real Hungary 12% 23% 65% -53 Malaysia 12% 20% 68% -56 © 2018 Ipsos 18 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? *Not asked in China Is an Immigrant Who Has Become a Citizen of [country] and Is Fluent in Our Language a Real [demonym]? Net Total 54% 19% 27% 27 United States 77% 11% 12% 65 Australia 72% 17% 11% 61 Canada 71% 13% 16% 55 France 64% 13% 23% 41 Sweden 64% 15% 21% 43 Worldwide, the percentage of South Africa 64% 10% 26% 38 adults who view a naturalized Chile 64% 12% 24% 40 citizen who is fluent in their South Korea 64% 22% 15% 49 language as a “real” national is five Mexico 64% 14% 22% 42 points higher than the percentage Belgium 59% 13% 28% 31 for a naturalized citizen without any Argentina 58% 17% 25% 33 reference to their fluency in the Spain 57% 21% 23% 34 local language. Great Britain 56% 25% 19% 37 Germany 55% 20% 25% 30 The language fluency premium is India 52% 17% 31% 21 Russia 51% 20% 29% 22 highest in Sweden, Malaysia, Peru 51% 17% 32% 19 Belgium and France (ten points or Brazil 48% 23% 29% 19 more). Italy 47% 21% 32% 15 Saudi Arabia 47% 21% 32% 15 Poland 41% 23% 36% 5 Turkey 36% 19% 45% -9 Malaysia 33% 19% 48% -15 Hungary 29% 25% 46% -17 % Real % Not sure % Not a real Serbia 27% 25% 49% -22 Japan 25% 56% 19% 6 © 2018 Ipsos 19 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? *Not asked in China Is an Immigrant Who Has Become a Citizen of [country] and Is Not Fluent in Our

Language a Real [demonym]? Net Total 32% 23% 45% -13 United States 58% 16% 26% 32 South Africa 49% 13% 39% 10 Canada 48% 18% 35% 13 Chile 47% 15% 38% 9 Globally, the proportion of adults 44% 18% 39% 5 Mexico who view a naturalized citizen who Argentina 42% 22% 36% 6 is not fluent in their language as a Australia 42% 23% 35% 7 India 41% 22% 37% 4 “real” national is 17 points lower Spain 36% 25% 39% -3 than the percentage for a Sweden 36% 19% 45% -9 naturalized citizen without any South Korea 35% 30% 35% 0 reference to their fluency in the Peru 34% 22% 44% -10 local language. Great Britain 30% 29% 40% -10 Brazil 29% 24% 47% -18 The non-fluency penalty is highest Saudi Arabia 28% 26% 46% -18 in France, Australia, and Belgium France 27% 17% 56% -29 (by more than 25 points). Germany 26% 24% 50% -24 Italy 24% 24% 52% -28 Belgium 24% 16% 60% -36 Russia 22% 26% 52% -30 Poland 19% 29% 52% -33 Turkey 19% 25% 56% -37 Japan 13% 59% 28% -15 Serbia 13% 28% 59% -46 % Real % Not sure % Not a real Hungary 12% 24% 64% -52 Malaysia 6% 19% 75% -69 © 2018 Ipsos 20 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? *Not asked in China Is a Legal Immigrant Who Has Lived in [country] Most of His/Her Life but Has Not Become a

Citizen a Real [demonym]? Net Total 31% 24% 45% -14 Mexico 44% 16% 40% 4 Chile 42% 19% 39% 3 Brazil 40% 23% 37% 3 Australia 38% 22% 40% -2 Canada 38% 20% 42% -4 Mexico, Chile, Brazil are the only United States 37% 19% 44% -7 countries where a plurality view a South Africa 37% 14% 49% -12 lifelong legal immigrant who has not Saudi Arabia 37% 26% 37% 0 become a citizen as a “real” Spain 36% 25% 39% -3 national. Sweden 36% 21% 44% -8 Great Britain 35% 30% 35% 0 Globally, only 3% do so, which is 17 India 35% 19% 47% -12 points lower than for an immigrant 33% 18% 49% -16 Argentina who is a naturalized citizen. Peru 33% 19% 48% -15 Italy 33% 25% 42% -9 Germany 32% 22% 46% -14 The non- penalty for a France 30% 17% 52% -22 legal immigrant is highest in the South Korea 30% 34% 37% -7 three countries most likely to view Belgium 29% 18% 53% -24 naturalized citizens as “real” Russia 29% 25% 46% -17 : the U.S., Canada and Poland 25% 26% 49% -24 Australia (30 points or more). Turkey 16% 26% 58% -42 Malaysia 15% 21% 64% -49 Hungary 12% 29% 59% -47 % Real % Not sure % Not a real Serbia 11% 29% 60% -49 Japan 8% 59% 33% -25 © 2018 Ipsos 21 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? *Not asked in China Is an Illegal/Undocumented Immigrant Who Has Lived in [country] Most of His/Her

Life a Real [demonym]? Net Total 19% 23% 57% -38 Mexico 45% 19% 37% 8 Spain 28% 29% 43% -15 Mexico is the only country where a 28% 19% 53% -25 Chile plurality consider an undocumented United States 25% 20% 55% -30 Australia 25% 26% 49% -24 immigrant who has lived in the Canada 24% 21% 55% -31 country most of their life to be a Peru 24% 18% 59% -35 “real” national. Brazil 23% 26% 51% -28 Great Britain 23% 31% 46% -23 Globally, only 19% do so, which is France 22% 20% 58% -36 29 points lower than for an Sweden 22% 19% 59% -37 immigrant who is a naturalized Argentina 22% 19% 59% -37 citizen. Belgium 20% 18% 62% -42 India 18% 22% 60% -42 The penalty for being South Africa 18% 14% 68% -50 undocumented is highest in the Germany 17% 22% 61% -44 Saudi Arabia 16% 27% 56% -40 three countries most likely to view Turkey 14% 22% 64% -50 naturalized citizens as “real” South Korea 13% 30% 57% -44 nationals: the U.S., Canada, South Russia 13% 23% 64% -51 Africa, Australia, and South Korea Italy 13% 24% 64% -51 (42 points or more). Poland 12% 30% 59% -47 Serbia 11% 30% 59% -48 Hungary 7% 22% 71% -64 % Real % Not sure % Not a real Malaysia 6% 14% 80% -74 Japan 6% 52% 42% -36 © 2018 Ipsos 22 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? *Not asked in China Is an Immigrant Who Has Married a Native of [country] a Real [demonym]?

Net Total 32% 26% 43% -11 Australia 46% 28% 26% 20 United States 46% 25% 30% 16 Canada 43% 24% 32% 11 Mexico 41% 21% 38% 3 In every country surveyed, an Chile 40% 20% 39% 1 immigrant who married a native South Korea 40% 31% 29% 11 Sweden 39% 23% 38% 1 (without any specification) is less South Africa 37% 16% 47% -10 likely to be viewed as a “real” Saudi Arabia 37% 27% 36% 1 national than is one who has India 37% 23% 41% -4 become a citizen (32% vs. 48%, a 16- Argentina 35% 20% 46% -11 point difference). Spain 35% 27% 39% -4 France 34% 19% 47% -13 The difference is highest in the U.S., Great Britain 34% 31% 35% -1 Canada, and South Africa (25 points Brazil 33% 26% 41% -8 or more). Peru 32% 22% 47% -15 Belgium 28% 23% 49% -21 Russia 28% 25% 48% -20 Germany 24% 25% 50% -26 Turkey 24% 25% 52% -28 Italy 22% 25% 53% -31 Serbia 19% 29% 53% -34 Poland 18% 29% 53% -35 Malaysia 15% 22% 63% -48 % Real % Not sure % Not a real Japan 15% 60% 26% -11 Hungary 12% 27% 61% -49 © 2018 Ipsos 23 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? *Not asked in China SECOND GENERATION & PARENTS’ REGION OF ORIGIN

© 2018 Ipsos 24 Second Generation Inclusiveness Score

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© 2018 Ipsos 25 Average of net scores for native-born people whose parents immigrated from nine different world regions Is Someone Born and Raised in [country] whose Parents Immigrated from [world region] a Real [demonym]? Average for locally born/raised children of immigrants from nine different regions of origin* Net Total 58% 21% 21% 37 Chile 83% 9% 8% 75 Canada 82% 12% 6% 76 A majority of adults in 19 countries 72 South Africa 82% 8% 10% surveyed – including 75% or more in Argentina 78% 11% 10% 68 every country of the (except Mexico 76% 12% 12% 64 Australia 76% 17% 7% 69 Brazil), Australia, and South Africa – United States 75% 15% 9% 66 think someone born and raised in their Peru 75% 14% 12% 63 country whose parents immigrated Sweden 67% 16% 17% 50 from another part of the world* is a Brazil 67% 18% 14% 53 “real” national. France 67% 17% 16% 51 66% 22% 12% Spain 54 A small plurality in Hungary agree and Belgium 63% 17% 20% 43 Great Britain 63% 25% 12% 51 about as many agree as disagree in Russia 57% 26% 17% 40 Malaysia and Saudi Arabia. Germany 54% 23% 23% 31 Italy 53% 23% 23% 30 A plurality in Turkey and Serbia and a South Korea 52% 29% 19% 33 full majority in China disagree. Poland 52% 26% 22% 30 India 48% 21% 31% 17 A majority in Japan are not sure. Hungary 38% 28% 34% 4 Malaysia 36% 28% 36% 0 * See “Region of Origin” section for more details. Saudi Arabia 35% 28% 36% -1 Turkey 35% 24% 41% -6 Serbia 35% 25% 40% -5 % Real % Not sure % Not a real China 24% 17% 59% -35 Japan 16% 59% 24% -8 © 2018 Ipsos 26 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? Someone born and raised in [country] whose parents immigrated from…

Net Total 59% 21% 20% 39 or Chile 85% 8% 7% 78 Canada 83% 12% 5% 78 North South Africa 83% 7% 10% 73 Argentina 81% 10% 9% 72 America Australia 79% 16% 5% 74 Mexico 77% 11% 12% 65 United States 77% 14% 9% 68 Peru 74% 12% 14% 60 Sweden 71% 15% 14% 57 France 69% 16% 15% 54 Brazil 68% 19% 14% 54 Spain 67% 22% 12% 55 Belgium 65% 16% 19% 46 Great Britain 64% 24% 11% 53 Russia 59% 25% 16% 43 Germany 58% 23% 20% 38 Italy 57% 21% 22% 35 South Korea 53% 27% 19% 34 Poland 53% 26% 21% 32 India 48% 22% 30% 18 Hungary 41% 27% 32% 9 % Real Turkey 38% 25% 36% 2 Serbia 37% 28% 35% 2 % Not sure Malaysia 36% 28% 36% 0 Saudi Arabia 34% 29% 37% -3 % Not a real China 24% 16% 60% -36 Japan 17% 59% 24% -7 © 2018 Ipsos 27 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? Someone born and raised in [country] whose parents immigrated from: Net Total 58% 21% 21% 37 Chile 86% 8% 6% 80 South Africa 83% 8% 9% 74 America Argentina 82% 10% 9% 73 Canada 82% 12% 7% 75 Mexico 79% 12% 9% 70 Peru 77% 11% 12% 65 United States 76% 15% 9% 67 Australia 76% 17% 7% 69 Brazil 70% 18% 13% 57 Sweden 69% 17% 15% 54 France 68% 17% 15% 53 Spain 67% 22% 12% 55 Belgium 65% 15% 20% 45 Great Britain 63% 25% 13% 50 Russia 58% 25% 18% 40 Italy 56% 21% 22% 34 Germany 55% 22% 22% 33 South Korea 51% 30% 19% 32 Poland 50% 27% 22% 28 India 49% 19% 32% 17 Hungary 39% 28% 34% 5 % Real Serbia 36% 25% 39% -3 Saudi Arabia 36% 28% 36% 0 % Not sure Malaysia 35% 28% 36% -1 Turkey 31% 24% 44% -13 % Not a real China 24% 17% 60% -36 Japan 16% 59% 25% -9 © 2018 Ipsos 28 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? Someone born and raised in [country] whose parents immigrated from: Net Total 58% 21% 22% 36 East South Africa 83% 8% 10% 73 Chile 82% 10% 8% 74 Canada 82% 12% 6% 76 Argentina 77% 12% 11% 66 Australia 76% 18% 7% 69 Peru 75% 14% 11% 64 United States 75% 15% 10% 65 Mexico 75% 13% 13% 62 Sweden 68% 17% 16% 52 France 66% 18% 16% 50 Spain 66% 21% 13% 53 Brazil 66% 18% 16% 50 Belgium 64% 17% 20% 44 Great Britain 64% 25% 12% 52 Russia 58% 25% 17% 41 Italy 55% 21% 24% 31 South Korea 54% 27% 19% 35 Germany 53% 24% 24% 29 Poland 52% 26% 22% 30 India 49% 20% 31% 18 Hungary 37% 29% 34% 3 % Real Turkey 36% 22% 42% -6 Malaysia 35% 28% 37% -2 % Not sure Serbia 35% 24% 42% -7 Saudi Arabia 34% 28% 38% -4 % Not a real China 26% 16% 58% -32 Japan 16% 59% 25% -9 © 2018 Ipsos 29 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? Someone born and raised in [country] whose parents immigrated from: Net Total 58% 21% 21% 37 The Chile 84% 9% 8% 76 South Africa 83% 6% 11% 72 Canada 81% 11% 7% 74 Argentina 79% 11% 10% 69 Mexico 78% 12% 11% 67 Australia 76% 17% 7% 69 Peru 75% 14% 11% 64 United States 75% 15% 10% 65 Brazil 68% 18% 14% 54 France 68% 17% 14% 54 Sweden 68% 16% 16% 52 Spain 66% 22% 12% 54 Belgium 65% 16% 19% 46 Great Britain 64% 25% 12% 52 Russia 58% 26% 16% 42 Italy 56% 21% 23% 33 Germany 55% 22% 23% 32 South Korea 52% 30% 18% 34 Poland 51% 26% 23% 28 India 49% 21% 30% 19 Hungary 37% 29% 34% 3 % Real Malaysia 35% 28% 37% -2 Saudi Arabia 34% 29% 37% -3 % Not sure Serbia 34% 25% 41% -7 Turkey 33% 27% 40% -7 % Not a real China 23% 17% 60% -37 Japan 16% 60% 24% -8 © 2018 Ipsos 30 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? Someone born and raised in [country] whose parents immigrated from: Net Total 58% 21% 21% 37 Southeast Canada 82% 12% 6% 76 South Africa 81% 7% 11% 70 Asia Chile 81% 10% 9% 72 Argentina 78% 11% 12% 66 Peru 76% 12% 12% 64 Mexico 75% 13% 12% 63 Australia 75% 18% 8% 67 United States 74% 16% 10% 64 Brazil 68% 18% 14% 54 Sweden 68% 17% 16% 52 France 67% 17% 16% 51 Spain 66% 23% 12% 54 Belgium 63% 17% 20% 43 Great Britain 63% 25% 13% 50 Russia 59% 25% 16% 43 Italy 55% 22% 23% 32 Germany 54% 23% 23% 31 Poland 53% 26% 21% 32 South Korea 53% 28% 19% 34 India 49% 21% 30% 19 Malaysia 38% 27% 35% 3 % Real Hungary 38% 28% 34% 4 Saudi Arabia 35% 29% 36% -1 % Not sure Serbia 35% 24% 41% -7 Turkey 34% 25% 41% -7 % Not a real China 27% 16% 57% -30 Japan 16% 60% 24% -8 © 2018 Ipsos 31 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? Someone born and raised in [country] whose parents immigrated from: Net Total 57% 21% 22% 35 Chile 83% 10% 7% 76 Canada 82% 12% 6% 76 South Africa 80% 9% 11% 69 Argentina 79% 12% 10% 69 Peru 76% 13% 11% 65 Mexico 75% 13% 12% 63 United States 75% 16% 10% 65 Australia 75% 17% 8% 67 Brazil 68% 17% 15% 53 Spain 66% 22% 12% 54 Sweden 65% 17% 18% 47 France 65% 18% 17% 48 Great Britain 63% 24% 13% 50 Belgium 61% 17% 22% 39 Russia 58% 25% 17% 41 Italy 54% 22% 24% 30 Germany 53% 23% 24% 29 South Korea 52% 30% 18% 34 Poland 51% 27% 22% 29 India 49% 21% 30% 19 Malaysia 38% 28% 35% 3 % Real Hungary 37% 29% 34% 3 Saudi Arabia 36% 27% 38% -2 % Not sure Turkey 35% 23% 42% -7 Serbia 34% 24% 42% -8 % Not a real China 25% 16% 59% -34 Japan 17% 58% 25% -8 © 2018 Ipsos 32 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? Someone born and raised in [country] whose parents immigrated from: Net Total 57% 22% 21% 36 Pacific Chile 83% 10% 7% 76 Canada 82% 12% 6% 76 Islands South Africa 81% 8% 11% 70 Argentina 78% 11% 10% 68 Australia 77% 17% 7% 70 United States 76% 15% 9% 67 Mexico 75% 13% 12% 63 Peru 72% 15% 12% 60 Sweden 68% 15% 16% 52 France 68% 18% 15% 53 Brazil 67% 18% 16% 51 Spain 66% 21% 13% 53 Belgium 65% 16% 20% 45 Great Britain 63% 25% 12% 51 Russia 56% 27% 17% 39 Poland 54% 26% 21% 33 Germany 53% 23% 24% 29 South Korea 52% 29% 20% 32 India 48% 23% 29% 19 Italy 42% 34% 24% 18 Hungary 39% 27% 34% 5 % Real Malaysia 35% 27% 38% -3 Serbia 35% 25% 41% -6 % Not sure Saudi Arabia 35% 30% 35% 0 Turkey 33% 23% 44% -11 % Not a real China 25% 17% 58% -33 Japan 16% 60% 24% -8 © 2018 Ipsos 33 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? Someone born and raised in [country] whose parents immigrated from: Net Total 57% 21% 22% 35 Africa Canada 84% 11% 6% 78 South Africa 83% 8% 9% 74 excluding Chile 82% 9% 9% 73 Argentina 77% 12% 11% 66 North Africa Mexico 77% 12% 11% 66 Australia 75% 18% 8% 67 United States 75% 17% 8% 67 Peru 74% 16% 11% 63 Brazil 67% 20% 12% 55 France 66% 16% 18% 48 Spain 66% 22% 12% 54 Sweden 66% 15% 19% 47 Great Britain 63% 25% 12% 51 Belgium 62% 17% 22% 40 Russia 56% 26% 18% 38 Germany 53% 23% 24% 29 South Korea 53% 29% 18% 35 Italy 52% 23% 25% 27 Poland 51% 26% 23% 28 India 48% 22% 30% 18 Turkey 37% 22% 41% -4 % Real Hungary 36% 28% 36% 0 Saudi Arabia 36% 27% 36% 0 % Not sure Malaysia 35% 28% 37% -2 Serbia 34% 25% 41% -7 % Not a real China 24% 16% 60% -36 Japan 16% 59% 25% -9 © 2018 Ipsos 34 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? Someone born and raised in [country] whose parents immigrated from: Net Total 56% 22% 22% 34 North Canada 82% 12% 7% 75 Chile 81% 10% 9% 72 Africa and South Africa 81% 8% 11% 70 Argentina 76% 13% 11% 65 the Middle Mexico 76% 13% 11% 65 Australia 74% 17% 9% 65 Peru 73% 16% 11% 62 East United States 73% 16% 11% 62 Spain 67% 21% 12% 55 Brazil 65% 20% 15% 50 Sweden 65% 15% 21% 44 France 64% 17% 19% 45 Great Britain 62% 25% 13% 49 Belgium 59% 19% 22% 37 Russia 55% 27% 19% 36 Germany 52% 23% 25% 27 Italy 52% 24% 24% 28 South Korea 51% 29% 20% 31 Poland 49% 26% 25% 24 India 45% 22% 33% 12 Saudi Arabia 40% 28% 33% 7 % Real Turkey 37% 24% 39% -2 Hungary 36% 29% 35% 1 % Not sure Malaysia 35% 28% 38% -3 Serbia 34% 26% 40% -6 % Not a real China 22% 18% 60% -38 Japan 16% 60% 24% -8 © 2018 Ipsos 35 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? Is Someone Born and Raised in [country] whose Parents Immigrated from [world region] a Real [demonym]? Respondents were asked whether they consider as a real [country demonym] someone born and raised in [country] whose parents immigrated from nine different regions of the world. These questions inform whether locally born and raised offspring of immigrants – people often labeled as “second generation” – are viewed differently depending on their parents’ region of origin. Globally, the net score spread Net score (% Real minus % Not a real) per parents’ region of origin Native-Born's Immigrant Parents' Region of Origin (difference between the region with Europe/ Africa Mid. Latin East Carib- Southe South 9-Region the highest net score and the region North Pacific (excl. East/ No. Spread Highest Net Regions Lowest Net Regions America Asia bean ast Asia Asia Average America No. Afr.) Africa with the lowest net score) is of 5 Net Net Net Net Net Net Net Net Net Net Net points globally (from +39 for Total 39 37 36 37 37 35 36 35 34 36 5 Eur/NA MENA Europe/ to +34 for Canada 78 75 76 74 76 76 76 78 75 76 4 Eur/NA Carib. Chile 78 80 74 76 72 76 76 73 72 75 8 Lat. Am. MENA, S.E. Asia /North Africa) South Africa 73 74 73 72 70 69 70 74 70 72 5 Africa MENA, Carib. Australia 74 69 69 69 67 67 70 67 65 69 9 Eur/NA MENA Argentina 72 73 66 69 66 69 68 66 65 68 8 Lat. Am. MENA, E. Asia Some countries differentiate native- United States 68 67 65 65 64 65 67 67 62 66 6 Eur/NA MENA born children of immigrants Mexico 65 70 62 67 63 63 63 66 65 65 8 Lat. Am. E. Asia Peru 60 65 64 64 64 65 60 63 62 63 5 Lat. Am. Pacific depending on their parents’ region of Spain 55 55 53 54 54 54 53 54 55 54 2 Eur/NA, Lat. Am., MENA Pacific origin more than do others. Brazil 54 57 50 54 54 53 51 55 50 53 7 Lat. Am. MENA, E. Asia Great Britain 53 50 52 52 50 50 51 51 49 51 4 Eur/NA MENA Sweden 57 54 52 52 52 47 52 47 44 51 13 Eur/NA MENA Countries showing the widest net France 54 53 50 54 51 48 53 48 45 51 9 Eur/NA, Carib. MENA Belgium 46 45 44 46 43 39 45 40 37 43 9 Eur/NA, Lat. Am., Carib. MENA score spread are: Italy (17 points), Russia 43 40 41 42 43 41 39 38 36 40 7 Eur/NA MENA Turkey (15), Sweden (13), Germany South Korea 34 32 35 34 34 34 32 35 31 34 4 E. Asia, S. Asia, Africa MENA (11), and Saudi Arabia (11). Germany 38 33 29 32 31 29 29 29 27 31 11 Eur/NA MENA Italy 35 34 31 33 32 30 18 27 28 30 17 Eur/NA Pacific Poland 32 28 30 28 32 29 33 28 24 29 9 S.E. Asia, Pacific MENA Those with the narrowest spread are: India 18 17 18 19 19 19 19 18 12 18 7 Carib., Pacific, S. Asia, S.E. Asia MENA Hungary 9 5 3 3 4 3 5 0 1 4 9 Eur/NA Africa Spain and Japan (2 each), following Saudi Arabia -3 0 -4 -3 -1 -2 0 0 7 -1 11 MENA Eur/NA, Carib., E. Asia Great Britain, Canada and South Malaysia 0 -1 -2 -2 3 3 -3 -2 -3 -1 6 S.E. Asia MENA, Pacific Serbia 2 -3 -7 -7 -6 -8 -6 -7 -6 -5 9 Eur/NA S. Asia, E. Asia, S.E. Asia, Carib., Africa Korea (4 each). Turkey 2 -13 -6 -7 -7 -7 -11 -4 -2 -6 15 Eur/NA Lat. Am. Japan -7 -9 -9 -8 -8 -8 -8 -9 -8 -8 2 Eur/NA Africa China -36 -36 -32 -37 -30 -34 -33 -36 -38 -35 8 S.E. Asia MENA

© 2018 Ipsos 36 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? Is Someone Born and Raised Abroad by [country demonym] Parents a Real

[demonym]? Net Total 41% 27% 33% 8 Across the 27 countries surveyed, 41% Malaysia 74% 15% 12% 62 consider someone born and raised abroad United States 55% 23% 23% 32 by parents from their own country to be a Sweden 51% 31% 19% 32 “real” national. This is 7 points lower than Australia 50% 27% 24% 26 for a naturalized citizen and 17 points lower Belgium 49% 21% 31% 18 than for someone born and raised in the Serbia 49% 30% 21% 28 country by immigrant parents (+/-3 points France 47% 22% 31% 16 depending on the parents’ region of origin). Canada 46% 26% 28% 18 Saudi Arabia 45% 29% 27% 18 The four countries where children of expatriates are more likely than naturalized Turkey 43% 26% 32% 11 immigrants to be seen as “real” nationals South Africa 42% 12% 46% -4 are: Malaysia (by 51 points), Serbia, Turkey Mexico 41% 20% 39% 2 and Hungary. Brazil 40% 24% 36% 4 Chile 40% 20% 40% 0 Malaysia (by 38 points), Serbia, Saudi Germany 40% 29% 31% 9 Arabia, Turkey, China and Japan are the six India 40% 18% 42% -2 countries where children of expatriates are Spain 39% 30% 32% 7 more likely to be seen as “real nationals Great Britain 38% 34% 28% 10 than are native-born children of Peru 37% 23% 41% -4 immigrants. Poland 36% 32% 31% 5 Hungary 34% 34% 33% 1 The country where both naturalized citizens and native-born children of immigrants Italy 33% 27% 40% -7 have the biggest edge over children of Argentina 28% 23% 49% -21 expats is Argentina. China 28% 19% 53% -25 South Korea 27% 32% 41% -14 Russia 24% 31% 45% -21 % Real % Not sure % Not a real Japan 20% 61% 19% 1 © 2018 Ipsos 37 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? OTHER CHARACTERISTICS

© 2018 Ipsos 38 LGBT Inclusiveness Score

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© 2018 Ipsos Net scores for LGBT people *Not asked in China and India 39 Is Someone Who Is Gay, Lesbian, Bisexual or Transgender a Real [Country’s

Demonym]? Net Total 53% 30% 17% 36 France 81% 13% 5% 76 Canada 77% 18% 5% 72 Chile 75% 19% 6% 69 Belgium 75% 18% 7% 68 Eighteen countries surveyed count a Sweden 75% 20% 6% 69 majority of adults who think an South Africa 72% 23% 5% 67 LGBT person is a “real” national, Argentina 72% 21% 8% 64 including five where three quarters United States 72% 20% 9% 63 do so (France, Canada, Chile, Spain 71% 24% 5% 66 Belgium, and Sweden) Australia 65% 26% 9% 56 Mexico 64% 26% 10% 54 A majority in Japan, Serbia and Italy 63% 30% 7% 56 South Korea and a plurality in Germany 61% 26% 13% 48 Turkey say they are not sure. Great Britain 60% 32% 8% 52 44 Brazil 57% 30% 13% A majority in Saudi Arabia and 41 Poland 57% 28% 16% Malaysia and a plurality in Russia Hungary 34 51% 32% 17% think an LGBT person is “not a real” Peru 38 50% 38% 12% national. Serbia 29% 51% 20% 9 Russia 26% 34% 40% -14 South Korea 26% 50% 24% 2 Turkey 24% 46% 30% -6 Japan 17% 72% 11% 6 % Real % Not sure % Not a real Malaysia 12% 31% 58% -46 Saudi Arabia 8% 24% 68% -60 © 2018 Ipsos 40 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? *Not asked in China and India Criminal Background Inclusiveness Score

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© 2018 Ipsos 41 Net scores for people with a criminal past *Not asked in China and India Is Someone Who Has Been Convicted of a Criminal Offense and Served Time in

Prison a Real [Country’s Demonym]? Net Total 41% 36% 23% 18 South Africa 60% 22% 18% 42 Canada 60% 28% 13% 47 The view that someone who has United States 57% 27% 16% 41 been a convicted of a crime and France 54% 24% 22% 32 incarcerated is a “real” national is Poland 51% 30% 18% 33 shared by a majority of adults in Sweden 51% 34% 15% 36 only seven countries surveyed (chief Chile 50% 26% 24% 26 among them South Africa and Argentina 49% 27% 24% 25 Canada) and by a plurality in ten Spain 49% 36% 15% 34 other countries. Belgium 46% 35% 20% 26 Mexico 46% 33% 22% 24 A majority in two countries (Japan Australia 45% 33% 22% 23 and Serbia) and a plurality in four Great Britain 44% 39% 17% 27 other countries say they are not Italy 42% 38% 20% 22 sure if that is the case. Brazil 41% 32% 27% 14 19 Germany 41% 37% 22% A plurality in Saudi Arabia and a 39% 44% 17% 22 Russia majority in Malaysia consider that a Hungary 37% 38% 25% 12 felon is “not a real” national of their Peru 35% 32% 33% 2 country. Turkey 32% 46% 22% 10 Serbia 25% 54% 21% 4 South Korea 20% 45% 36% -16 Malaysia 19% 29% 52% -33 % Real % Not sure % Not a real Saudi Arabia 18% 39% 43% -25 Japan 12% 71% 18% -6 © 2018 Ipsos 42 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? *Not asked in China and India Extreme Political Views Inclusiveness

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© 2018 Ipsos 43 Net scores for people with extreme political views *Not asked in China and India Is Someone with Extreme Political Views a Real [Country’s Demonym]?

Net Total 35% 34% 30% 5 South Africa 63% 24% 14% 49 United States 59% 27% 14% 45 France 58% 22% 20% 38 Canada 53% 28% 20% 33 A majority of people in four Poland 47% 35% 18% 29 countries surveyed (South Africa, Argentina 43% 29% 27% 16 the U.S., France, and Canada) and a Australia 42% 31% 26% 16 plurality in five other countries Sweden 42% 34% 24% 18 think someone with extreme Chile 41% 30% 29% 12 political views is a “real” national. Great Britain 37% 38% 25% 12 Belgium 36% 28% 36% 0 A majority in Japan and a plurality Hungary 36% 37% 28% 8 in five countries say they are not Turkey 34% 41% 25% 9 sure. Spain 34% 35% 31% 3 Mexico 33% 33% 34% -1 A majority in Saudi Arabia and a Italy 32% 37% 31% 1 plurality in five countries think Brazil 31% 34% 35% -4 someone with extreme political Germany 30% 35% 36% -6 views is “not a real” national. Peru 29% 34% 37% -8 Malaysia 27% 30% 43% -16 South Korea 25% 43% 32% -7 Serbia 23% 41% 37% -14 Russia 15% 37% 48% -33 % Real % Not sure % Not a real Saudi Arabia 11% 29% 60% -49 Japan 7% 63% 30% -23 © 2018 Ipsos 44 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? *Not asked in China and India Armed Forces Veteran Inclusiveness Index

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© 2018 Ipsos 45 Net scores for people who have served in the armed forces *Not asked in China and India Is Someone Who Has Served in the Armed Forces a Real [Country’s Demonym]?

Net Total 73% 20% 6% 67 United States 86% 9% 5% 81 Malaysia 85% 12% 3% 82 Canada 85% 13% 3% 82 Peru 82% 11% 6% 76 Argentina 82% 13% 5% 77 South Africa 82% 14% 4% 78 At least 65% of adults in all but three Australia 80% 16% 4% 76 of the countries surveyed think that France 80% 15% 5% 75 someone who has served in the Mexico 80% 13% 8% 72 armed forces is a “real” national. South Korea 77% 18% 5% 72 Chile 77% 17% 5% 72 This view is shared by a narrower Poland 77% 17% 6% 71 majority of adults in Serbia and Saudi Arabia 75% 12% 13% 62 Germany while a majority in Japan Belgium 75% 19% 6% 69 are not sure. Brazil 74% 18% 9% 65 Sweden 72% 22% 6% 66 Russia 72% 20% 8% 64 Spain 70% 23% 6% 64 Italy 69% 26% 6% 63 Great Britain 68% 27% 6% 62 Hungary 66% 26% 8% 58 Turkey 66% 25% 9% 57 Serbia 59% 36% 5% 54 % Real % Not sure % Not a real Germany 58% 27% 16% 42 Japan 32% 62% 6% 26 © 2018 Ipsos 46 For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? *Not asked in China and India SELF-PERCEPTION AS A “REAL” NATIONAL*

* DEMONYM OF COUNTRY OF RESIDENCE, E.G., IN THE U.S., “BRAZILIAN” IN BRAZIL, ETC.

© 2018 Ipsos 47 Who Consider Themselves a Real [Country’s Demonym]? Net Demonym Total 84% 9% 8% 76 Chinese China 98% 1%1% 97 Countries surveyed fall into four Indian India 98% 1%1% 97 categories when it comes to the Malaysian Malaysia 94% 5%2% 92 proportion of adults living there Mexican Mexico 93% 4% 3% 90 who consider themselves to be a Peruvian Peru 93% 3% 4% 88 “real” national: Argentinean Argentina 91% 4% 5% 87 Canadian Canada 91% 5% 4% 87 French(wo)man France 91% 4% 5% 85 Tier one: China and India are the Russian Russia 90% 6% 4% 87 only two countries where nearly all South African South Africa 90% 4% 6% 85 respondents do so (98% each) American United States 89% 8% 4% 85 Brazilian Brazil 89% 7% 4% 84 Tier two: 12 countries in the 88%- Hungarian Hungary 88% 8% 4% 84 94% range, including every country Chilean Chile 88% 7% 5% 82 Belgian Belgium 84% 4% 12% 71 surveyed in the Americas Turk Turkey 83% 9% 8% 75 Italian Italy 82% 11% 7% 76 Tier three: 10 countries in the 75%- Pole Poland 82% 10% 9% 73 84% range, most of them European Swede Sweden 81% 9% 10% 70 Australian Australia 80% 11% 9% 71 Tier four: 3 countries in the 59%- South Korean South Korea 78% 15% 7% 72 65% range, Great Britain, Japan and Serb Serbia 77% 12% 11% 66 Saudi Arabia German Germany 76% 13% 11% 66 Spaniard Spain 75% 12% 13% 62 Saudi Saudi Arabia 65% 7% 28% 37 Japanese Japan 64% 29% 7% 57 % Yes % Not sure % No Briton Great Britain 59% 24% 17% 41 © 2018 Ipsos 48 Do you consider yourself a real [country demonym]? INTERNATIONAL EXPERIENCE AND CONNECTIONS

© 2018 Ipsos 49 International Experience

Globally, 62% have traveled outside of their country. However, proportions vary greatly – from less than two in five in Brazil and Mexico to four in five or more in Serbia, Sweden and Belgium.

Among the 27 countries surveyed, an average of 16% were born abroad or have lived abroad with around three in ten in Australia, Saudi Arabia and Sweden and just 6% in Brazil.

All in all, 70% globally have experienced being in another country during their lifetime. Above-average levels of international experience are seen in all European countries (excluding Russia), Australia, Canada and China.

© 2018 Ipsos 50 International Experience % I have travelled outside of [country] % I was born or lived outside of [country] % Any of these

Total 62% 16% 70% Argentina 61% 11% 67% Australia 64% 32% 78% Belgium 80% 16% 89% Brazil 28% 6% 32% Canada 71% 19% 79% Chile 58% 14% 66% China 65% 10% 71% France 68% 13% 74% Germany 76% 16% 84% Great Britain 73% 23% 84% Hungary 77% 11% 86% India 56% 11% 61% Italy 69% 10% 75% Japan 48% 12% 54% Malaysia 54% 14% 60% Mexico 39% 11% 45% Peru 42% 11% 51% Poland 69% 13% 74% Russia 55% 13% 61% Saudi Arabia 48% 30% 69% Serbia 84% 19% 91% South Africa 55% 22% 64% South Korea 76% 12% 80% Spain 70% 14% 76% Sweden 83% 27% 95% Turkey 44% 11% 50% United States 52% 16% 60% © 2018 Ipsos 51 Which, if any, of the following applies to you? International Connections Overall, 68% across the 27 countries have some international connection with: 36% having personal friends abroad they keep in touch: 33% having relatives abroad they keep in touch:

From 58% in Serbia, 52% in South Africa, and 47% each in From 63% in Serbia, 54% in Peru and 51% in Mexico to India and Turkey to 9% in Japan, 25% each in South 4% in Japan, 14% in China and 17% each in the U.S. and Korea and the U.S., and 26% in Russia. Brazil.

18% frequently communicating with people who are 27% having casual acquaintances where they live who abroad as part of their job: were born abroad:

From 35% in India, 29% in South Africa, 27% in Malaysia From 53% in Sweden, 42% in Australia to 7% in Japan and 26% in China to 3% in Japan, 9% in Brazil, and 10% in and 11% in Brazil. France and South Korea.

19% having close friends where they live who were born 15% reporting having immediate family members who abroad: were born abroad:

From 36% in Sweden and 34% in Australia to 6% in each From 36% in Australia, 27% in Sweden, and 26% in of Japan and South Korea. Canada to 3% in Japan and 6% in China.

All in all, the percentage of people with any international connection ranges is highest (80%+) in © 2018 Ipsos Serbia, Sweden, South Africa, and India, while it is far lower in Japan (19%) than anywhere else. 52 Personal friends abroad with % Immediate family member % Casual acquaintance was born abroad % was born abroad whom I keep in touch % None of these Have relatives abroad with Communicate with people International Experience % Close friends was born abroad % % whom I keep in touch abroad as part of my job

Total 15% 19% 27% 33% 36% 18% 32% Argentina 17% 20% 29% 35% 39% 18% 25% Australia 36% 34% 42% 37% 40% 17% 22% Belgium 19% 24% 37% 31% 39% 18% 28% Brazil 8% 10% 11% 17% 28% 9% 47% Canada 26% 25% 37% 27% 33% 14% 33% Chile 12% 21% 25% 43% 40% 22% 24% China 6% 13% 15% 14% 29% 26% 45% France 18% 22% 35% 19% 28% 10% 40% Germany 14% 22% 35% 20% 33% 20% 36% Great Britain 19% 25% 34% 35% 39% 18% 28% Hungary 8% 9% 18% 29% 37% 15% 36% India 17% 20% 16% 47% 47% 35% 18% Italy 9% 15% 33% 27% 34% 11% 30% Japan 3% 6% 7% 4% 9% 3% 81% Malaysia 13% 19% 21% 27% 31% 27% 33% Mexico 11% 21% 22% 51% 41% 17% 23% Peru 13% 19% 23% 54% 43% 25% 21% Poland 7% 12% 19% 48% 36% 12% 30% Russia 11% 13% 22% 21% 26% 11% 45% Saudi Arabia 22% 27% 20% 41% 35% 24% 23% Serbia 20% 19% 32% 63% 58% 20% 14% South Africa 17% 31% 34% 48% 52% 29% 17% South Korea 7% 6% 15% 25% 25% 10% 49% Spain 11% 24% 36% 29% 34% 15% 32% Sweden 27% 36% 53% 28% 44% 22% 16% Turkey 11% 16% 28% 45% 47% 17% 24% United States 18% 20% 28% 17% 25% 13% 43% © 2018 Ipsos 53 Which, if any, of the following applies to you? QUESTIONNAIRE

© 2018 Ipsos 54 Questions Q1. Do you consider yourself a real [country national]? Yes No Not sure

Q2. For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]* A Buddhist A Christian A Hindu A Jew A Muslim An atheist Someone who is gay, lesbian, bisexual or transgender Someone who has served in the armed forces of [country] Someone who has been convicted of a criminal offense and served time in prison Someone with extreme political views

*Not asked in China and India

© 2018 Ipsos 55 Questions Q3. For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]* An illegal/undocumented immigrant who has lived in [country] most of his/her life A legal immigrant who has lived in [country] most of his/her life but has not become a citizen of [country] An immigrant who has become a citizen of [country] An immigrant who has become a citizen of [country] and is fluent in our language An immigrant who has become a citizen of [country] and is not fluent in our language An immigrant who has married a native of [country] An immigrant who has become a citizen of [country] and has a job An immigrant who has become a citizen of [country] and does not have a job Someone born and raised abroad by [country demonym] parents Someone born and raised in [country] whose parents immigrated from Europe or North America Someone born and raised in [country] whose parents immigrated from Someone born and raised in [country] whose parents immigrated from the Caribbean Someone born and raised in [country] whose parents immigrated from any part of Africa excluding North Africa Someone born and raised in [country] whose parents immigrated from North Africa or the Middle east (e.g., , , , Saudi Arabia) Someone born and raised in [country] whose parents immigrated from South Asia (e.g., India, , ) Someone born and raised in [country] whose parents immigrated from (e.g., China, Korea, Japan) Someone born and raised in [country] whose parents immigrated from (e.g., , , ) Someone born and raised in [country] whose parents immigrated from a Pacific Island (e.g., New , , )

*Not asked in China © 2018 Ipsos 56 Questions Q4. Which, if any, of the following applies to you? I have lived outside of [country] I have traveled outside of [country] at least once I was born outside of [country] None of these

Q5. Which, if any, of the following applies to you? One or more of my immediate family members (parent, spouse/partner, sibling, or child) was born abroad One or more of my closest friends here was born abroad One or more of my casual acquaintances here was born abroad I have relatives abroad with whom I keep in touch I have personal friends abroad with whom I keep in touch As part of my job, I frequently communicate with people (colleagues, customers, vendors, etc.) who are abroad None of these

© 2018 Ipsos 57 Contacts

Nicolas Boyon Senior Vice President, Ipsos Public Affairs [email protected] + 1 646 309 4879

© 2018 Ipsos 58 ABOUT IPSOS GAME CHANGERS

Ipsos ranks third in the global research industry. With a At Ipsos we are passionately curious about people, markets, strong presence in 89 countries, Ipsos employs more than brands and society. We deliver information and analysis that 16,000 people and has the ability to conduct research makes our complex world easier and faster to navigate and programs in more than 100 countries. Founded in France in inspires our clients to make smarter decisions. 1975, Ipsos is controlled and managed by research We believe that our work is important. Security, simplicity, professionals. They have built a solid Group around a multi- speed and substance applies to everything we do. specialist positioning – Media and advertising research; Marketing research; Client and employee relationship Through specialisation, we offer our clients a unique depth of management; Opinion & social research; Mobile, Online, knowledge and expertise. Learning from different experiences Offline data collection and delivery. gives us perspective and inspires us to boldly call things into question, to be creative. Ipsos is listed on Eurolist – NYSE – Euronext. The company is part of the SBF 120 and the Mid-60 index and is eligible for By nurturing a culture of collaboration and curiosity, we attract the Deferred Settlement Service (SRD). the highest calibre of people who have the ability and desire to influence and shape the future. ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP “GAME CHANGERS” – our tagline – summarises our ambition. www.ipsos.com

© 2018 Ipsos 59