Culture, Practice & Europeanization, 2020, Vol. 5, No. 1, 16-33 …………………………………………………………………………………………………………………………………………. Europeanness in Aarhus 2017’s programme of events: Identity constructions and narratives Antoinette Fage-Butler (
[email protected]), Katja Gorbahn (
[email protected]) Aarhus University, Denmark _________________________________________________________________________ According to EU cultural policy, European Capitals of Culture (ECOCs) should include a ‘Eu- ropean dimension’ that promotes cultural collaborations across EU countries and high- lights the diversity and similarity of European cultures. However, the European dimension has been underplayed in ECOC events (Lähdesmäki, 2014b) and has not been particularly visible in official communication about ECOC events (European Commission, 2010). The purpose of this study is to investigate narratives of Europeanness that provide templates for identification in the official programme of events for Aarhus 2017, using a qualitative discourse analytical approach and computational tools. The findings reveal that ‘Europe’ is linked to other spatial/geopolitical levels, and that narratives of Europeanness draw on discourses of categorical identity and relational identity. The various representations of Europeanness in Aarhus 2017’s programme of events are discussed with respect to exist- ing empirical studies and theories of European identity, as well as the evolving aims of ECOC. Keywords: European Capitals of Culture (ECOCs), Narratives, Europeanness, European identity, Discourse, Digital text analysis, Aarhus 2017, ECOC programme of events 1. Introduction The European Capitals of Culture (ECOC) project has been in existence since 1985. It has been described as “a flagship cultural initiative of the European Union” (Barroso, 2009, 1), which should further civic identification with the EU, and political integration (Shore, 2000) by winning over EU citizens’ “hearts and minds” (Patel, 2013, 2).