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E-Commerce Trends for Dressings & and Packaging Requirements Samir Amin Ph.D. Associate Professor Culinary Science Department of Food Science & Nutrition California Polytechnic State University, San Luis Obispo

5/3/2019 1 Presentation Outline

• Define E-commerce • Trends – Foods – Sauces & Dressings – Packaging • Conclusions

5/3/2019 2 What is e-commerce ?

5/3/2019 3 How Often Do They Shop

5/3/2019 4 Who Shops Online

5/3/2019 5 5/3/2019 6 FOOD TRENDS

5/3/2019 7 DATASSENTIAL’S FOODBYTES: , SAUCES, & DRESSINGS KEYNOTE REPORT

5/3/2019 8 OPERATORS ARE PURCHASING MORE SPICY PRODUCTS

DATASSENTIAL’S FOODBYTES: CONDIMENTS, SAUCES, & DRESSINGS KEYNOTE REPORT

5/3/2019 9 HOW SPICY DO CONSUMERS WANT CONDIMENTS TO BE?

DATASSENTIAL’S FOODBYTES: CONDIMENTS, SAUCES, & DRESSINGS KEYNOTE REPORT

5/3/2019 10 Sauces & Flavors | Menu Adoption Cycle | Nov 2018

Pesto Ranch Dijon Butter Mint And Wine Ranchero Thai Chili Nashville Hot Calabrian Jelly Vodka Sauce Vinegar Thousand Island Whiskey Sauce Green Goddess Dressing Tartar Sour Cream Chili Sauce Arrabbiata Bearnaise Bechamel Oil Meat Sauce Coconut Aminos Orange Blossom Water Blood Orange Brown Butter Agave Mayo Marinara Maple Jam Marsala Rosewater Lavender Jalapeno Pepper Hollandaise Pepper Tamari Saba Black Creme Fraiche Honey Mustard Hickory Grain Mustard Citrus Chive Shoyu Juniper Honey Butter Matcha Garlic Bourbon Chili Cranberry Sauce Beurre Blanc Bordelaise Chicory Reduction Tapenade Cream Sauce Cajun Herb Butter Jalapeno Ranch Mornay Wine Reduction Stout Truffle Sauce Caesar Marmalade Ancho Pepper Piri Piri Tomatillo Savory Jam Buttermilk Butter Buffalo Bbq

Pistou Romesco Molasses Thai Miso Bleu Cheese Dressing

Skordalia White Bbq Verde Alfredo Lemon Balsamic Au Jus

Yuzu Lemon Grass

Sofrito Aji Hoisin Guajillo Pepper

inception adoption proliferation ubiquity fine dining, mixology, earliest stage trendy restaurants + specialty grocers chain restaurants + mainstream grocery find it just about anywhere Kosho • Fermented yuzu , chili pepper and salt

DATASSENTIAL’S FOODBYTES: 2019 FLAVORS TO WATCH

03.05.2019 12 Mamey

• Combination of sweet , pumpkin, peach, honey, almond, brown , cantaloupe, banana, pear, , and

DATASSENTIAL’S FOODBYTES: 2019 FLAVORS TO WATCH

5/3/2019 13 • Intensely fruity, salty, sweet, sour, spicy

DATASSENTIAL’S FOODBYTES: 2019 FLAVORS TO WATCH

5/3/2019 14 Koji

• Aspergillus oryzae – power to impart both sweetness and ‘umami’

DATASSENTIAL’S FOODBYTES: 2019 FLAVORS TO WATCH

5/3/2019 15 PACKAGING TRENDS

5/3/2019 16 • Sea Change – renewed effort towards the circular economy is needed to keep packaging material in use.

https://www.mintel.com/press-centre/retail-press- centre/mintel-announces-five-global-packaging-trends-for- 2018

5/3/2019 17 • Clean Label 2.0 – providing consumers with essential information to make an enlightened and confident purchase

https://www.mintel.com/press-centre/retail-press- centre/mintel-announces-five-global-packaging- trends-for-2018

5/3/2019 18 Why Do We Need Packaging?

• Protect Food • Preserve Freshness and Quality • Portability • Safeguard Against Bacteria

5/3/2019 19 Issues facing packing in e-commerce

• Repackaging – Adds additional • Costs • Packaging material – Inefficient – Not sustainable

https://www.packagingdigest.com/supply-chain/7-ecommerce-packaging- bombshells-in-2018-2018-12-20/page/0/1

5/3/2019 20 Is Branded Packaging Necessary?

• The package doesn’t merely protect the product, it protects the brand.

• Packaging talks to the consumer.

https://www.packagingdigest.com/supply-chain/7-ecommerce- packaging-bombshells-in-2018-2018-12-20/page/0/2

5/3/2019 21 Key Take Away • Online grocery shopping will continue to grow • E- commerce shoppers are more adventurous • Look for flavors and that are more cutting edge • Think more globally and regionally • Packaging is still important • Needs to reinforce the brand image online and in person • Minimize repackaging

5/3/2019 22