Curtis P. Haugtvedt Department of Marketing and Logistics Fisher College of Business 2100 Neil Avenue Ohio State University Columbus, OH 43210-1144 Phone: 614-832-9737 [email protected] Education

Ph.D. University of Missouri-Columbia (December, 1988) Major: Experimental Social Psychology, Minor: Marketing

M.A. University of Missouri-Columbia, (May, 1986) Major: Social Psychology

B.S., B.A. North Dakota State University. (May, 1982) Majors: Psychology, Sociology/Criminal Justice

Academic Positions

1994 - Present, Associate Professor, Department of Marketing and Logistics, Ohio State University 1999 – Present, Associate Professor, Department of Psychology, Ohio State University 1988 - 1994 Assistant Professor, Department of Marketing, Ohio State University 1986-1988 Instructor, Department of Marketing, University of Missouri-Columbia

Visiting Professor, NHH, Bergen, Norway, Ph.D. Seminar, May-June 2013 Visiting Research Professor, Aarhus University, Aarhus, Denmark, August-Sept. 2011 Visiting Professor, University of Metz, Metz, France, January-February, 2010 Visiting Research Professor, Aarhus University, Aarhus, Denmark, August 2010 Visiting Professor, North Dakota State University, June/July, 2008, Ph.D. Seminar Visiting Professor, Norwegian School of Management, August/Sept. 2006 Ph.D. Seminar Visiting Professor, NHH, Bergen Norway, December. 2005, Ph.D. Seminar Visiting Professor, NHH, Bergen Norway, August/Sept. 2005, Ph.D. Seminar Visiting Professor, CEIBS, Shanghai, China, Summer 2004, MBA Consumer Behavior Visiting Professor, Norwegian School of Management, August/Sept. 2001 Ph.D. Seminar Visiting Research Professor, University of Mannheim, SBS, Dept. of Psych, June, 2001 Visiting Professor, University of Osijek, Croatia, July 2001, MBA E-Marketing Visiting Professor, Tilburg University, The Netherlands, July/August 2000 Visiting Professor, University of Tromso, Tromso, Norway, June/July, 2000

Affiliated Faculty Member

John Glenn College of Public Affairs, Ohio State University Center for Resilience (Energy and Sustainability), Ohio State University Center for Cognitive Science, Ohio State University Decision Sciences Collaborative, Ohio State University Food Innovation Center, Ohio State University Teaching Interests

Primary teaching interests are undergraduate courses in consumer behavior, electronic marketing, social media, advertising, and marketing management, MBA courses in electronic marketing and consumer behavior, and Ph.D. courses on experimental research methodology, philosophy of science, and advanced topics in consumer psychology.

Research Interests

Primary program of research focuses on the general issue of attitude strength. Specific interests lie in the study of attitude formation and change processes and factors associated with attitude persistence and resistance. Related research interests include the study of personality variables in consumer behavior research, attitude-behavior consistency, message order presentation effects, and self-generated attitude change processes. Applied interests in electronic marketing, design, retailing, new technology adoption/impact, food marketing, sustainability, health care, and social marketing.

Publications

Haugtvedt, C.P. (in press) Consumer Psychology. In R.F. Baumeister and B. Bushman, Social Psychology and Human Nature, 4th Edition. Cengage Publishers.

Haugtvedt, C.P. (2015) Current Issues and Future Challenges Related to Consumer Privacy in Social Media, Chapter in C. V. Dimofte, C. P. Haugtvedt, and R. F. Yalch, Consumer Psychology in a Social Media World. Routledge Publishers: London and New York.

Haugtvedt, C.P. (2015) A Consumer Psychologist before Consumer Psychology was Sexy. Legends in Consumer Behavior: Jacob Jacoby. J. Sheth, Ed. Sage Publishers.

Cho, S. H., Loibl, C. Geistfeld, L., and Haugtvedt, C.P. (2014) Motivation for Emergency and Retirement Saving: An Examination of Regulatory Focus Theory. International Journal of Consumer Studies, 38, (6) pp. 701-711.

Park, S.H., Yoon, H.J., Cho, S.H., and Haugtvedt, C.P. (2013) Assessing the Provision of Nutritional Information on Quick Service Restaurant Menu Item Choices for College Students. Journal of Foodservice Business Research, 16 (4) pp. 329-346.

Schumann, D.W., Kotoski, M., Ahn, H, and Haugtvedt, C.P. (2012) The Elaboration Likelihood Model. In Advertising Theory. S. Rodgers and E. Thorson, (Eds). Routledge: London.

Lebar, C., Czellar, S, and Haugtvedt, C. (2011) Personal knowledge perceptions and memory for information: when does feeling ignorant make consumers remember more? The Day After : Inspiration, Innovation, lmplementation. 40th EMAC Conference. Ljubljana (Slovenia) : University of Ljubljana, 2011

Haugtvedt, C.P., and Liu, K. (2010) Order Effects. Encyclopedia of Research Methods. Sage Publishers. New York.

Schumann, D.W., Haugtvedt, C.P., Davidson, E. (2008) History of Consumer Psychology. In The Handbook of Consumer Psychology, C.P. Haugtvedt, P. Herr, and F. Kardes (Eds). Lawrence Erlbaum Associates: New York and London.

Haugtvedt, C.P., Liu, K., and Min, S. (2008) Individual Differences: Tools for Theory Testing and Understanding in Consumer Psychology Research. In The Handbook of Consumer Psychology, C.P. Haugtvedt, P. Herr, and F. Kardes (Eds). Lawrence Erlbaum Associates: New York and London

Haugtvedt, C.P, and Kasmer J.A. Attitude Change and Persuasion. (2008) In The Handbook of Consumer Psychology, C.P. Haugtvedt, P. Herr, and F. Kardes (Eds). Lawrence Erlbaum Associates: New York and London.

Haugtvedt, C.P. (2007) Consumer Psychology. Encyclopedia of Social Psychology. R. Baumeister and K. Vohs (Eds). Sage Publishers. New York.

Haugtvedt, C.P. (2006) Consumer Behavior: Terms and Concepts. Dictionary of Psychology, Washington, D.C.: American Psychological Association.

Haugtvedt, C.P., Machleit, K., and Yalch, R. (2005). Introduction. In C.P. Haugtvedt, K.Machleit, and R. Yalch (Eds). Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World. Mahwah, NJ. Erlbaum.

Haugtvedt, C.P., Shakarchi, R.J., Samuelsen, B., and Liu, K. (2004). Consumer Psychology and Attitude Change. In E.S. Knowles and J.A. Linn (Eds.), Resistance and Persuasion. Mahwah, NJ. Erlbaum.

Shakarchi, R.J., and Haugtvedt, C.P. (2004). Differentiating Individual Differences in Resistance to Persuasion. In E.S. Knowles and J.A. Linn (Eds.), Resistance and Persuasion. Mahwah, NJ. Erlbaum.

Teratanavat, R, P., Rucker, D.D., Haugtvedt, C.P., and Hooker, N.H. (2003) Functional Food Labels: Experimental Evidence of the roles of claims and endorsements. Journal of Nutrition. 133 (11s-1): 3868.

Rha, JY, Heilig, J., Ernst, S., Widdows, R., Haugtvedt, C., and Hooker, N. (2001) Product and Firm Quality Signaling in E-Business: Interstices for Small Business. Journal of Business and Entrepreneurship, Vol. 13, 20-31.

Pullins, E.B, Haugtvedt, C.P., Dickson, P.R. Fine, L., Lewicki, R.J. (2001), Individual Differences in Intrinsic Motivation and the Use of Cooperative Negotiation Tactics, Journal of Business and Industrial Marketing, 15 (7), 477-478.

Funk, D, C., Haugtvedt, C.P., and Howard, D.J. (2000) Contemporary Attitude Theory In Sport: Theoretical Considerations and Implications, Sport Management Review, 3, 125- 144.

Haugtvedt, C.P. (2000) Consumer Psychology, Encyclopedia of Psychology, New York, N.Y.: Oxford University Press.

Roehm, H.A. & Haugtvedt, C.P. (1999) Interactive Communications via the WWW: Implications for Theory and Practice, (pp. 27-40) Chapter in D.W. Schumann and E. Thorson (Eds.), Advertising and the World Wide Web, Mahwah, N.J.: Erlbuam.

Haugtvedt et al (OSU Consumer Psychology), (1997) Beyond Fact or Artifact: An assessment of Fishbein and Middlestadt's perspectives on attitude change processes, Journal of Consumer Psychology, 6, 99-106.

Haugtvedt, C.P., & Priester, J.R. (1997). Conceptual and methodological issues in advertising effectiveness: An attitude strength perspective. In W. Wells (Ed.) Measuring Advertising Effectiveness. Mahwah, N.J.: Erlbaum Associates.

Unnava, H. R., Agarwal, S., & Haugtvedt, C.P. (1996) The interactive effects of presentation modality and message-generated imagery on recall of advertising information. Journal of Consumer Research, 23, 81-87.

Petty, R.E., Haugtvedt, C.P., & Smith, S.M. (1995). Message elaboration as a determinant of attitude strength. In R.E. Petty & J. A. Krosnick (Eds.) Attitude Strength: Antecedents and Consequences. Hillsdale, NJ: Erlbaum.

Smith, S.M., Haugtvedt, C.P., Jadrich, J.M., & Anton, M.R. (1995). Personality moderates responses to advertising sex appeals. Advances in Consumer Research, 22, 735-739.

Smith, S. M. and Haugtvedt, C.P. (1995). Pro-environmental attitudes and behavior: Implications of understanding basic attitude change processes and attitude structure for enhancing behavior. Chapter in M. Polonsky and A. Mintu (Eds.) New Developments in Environmental Marketing: Advances in Theory, Research, and Practice. Hayworth Press.

Smith, S.M., Haugtvedt, C.P., & Petty, R.E. (1994). Attitudes and recycling: Does the measurement of affect enhance behavioral prediction? Psychology and Marketing. 11, 359-374.

Smith, S.M., Haugtvedt, C.P., & Petty, R.E. (1994). Need for cognition and the effects of repeated expression on attitude accessibility and extremity. Advances in Consumer Research, 21, 234-237.

Haugtvedt, C.P., Schumann, D.W., Schneier, W., and Warren, W. (1994). Advertising repetition and variation strategies: Implications for understanding attitude strength. Journal of Consumer Research. 21, 176-189.

Haugtvedt, C.P., & Wegener, D.T. (1994). Message order effects in persuasion: An attitude strength perspective. Journal of Consumer Research. 21, 205-218.

Unnava, H.R., Blackwell, R.D., Haugtvedt, C.P., and Mobley, A (1994) Communications in global markets. In S. Hassan and R. Blackwell (Eds.) Global Marketing: Perspectives and Cases. Dryden Press. 253 - 271.

Haugtvedt, C.P, Leavitt, C., & Schneier, W. (1993), Cognitive strength of established brands: Memory, attitudinal, and structural approaches. In D. Aaker and A. Biel (Eds.). Brand Equity and Advertising. Hillsdale, NJ: Erlbaum. (pp. 247-261).

Owen, R. S. & Haugtvedt, C.P. (1993), Time and Consumer Information Load. Developments in Marketing Science, 16, 55-59.

Petty, R.E., Cacioppo, J.T., and Haugtvedt, C.P. (1992), Ego-involvement and persuasion: An appreciative look at the Sherifs’ contribution. Chapter in D. Granberg and G. Sarup (Eds.) Social Judgment and Intergroup Relations: Essays in Honor of Muzafer Sherif. New York: Springer-Verlag. (pp. 147-174)

Haugtvedt, C.P., Petty, R.E., & Cacioppo, J.T. (1992), Need for Cognition and advertising: Understanding the role of personality variables in consumer behavior. Journal of Consumer Psychology, 1, 239-260.

Haugtvedt, C.P., and Petty, R.E. (1992). Personality and persuasion: Need for cognition moderates the persistence and resistance of attitude changes. Journal of Personality and Social Psychology, 63, 308-319.

Haugtvedt, C.P., and Strathman, A. (1990). Situational product relevance and attitude persistence. Advances in Consumer Research, 17, 766-799.

Haugtvedt, C.P., and Petty, R.E., (1989) Need for cognition and attitude persistence. Advances in Consumer Research, 16, 33-36.

Haugtvedt, C.P. (1989). Persistence and Resistance of Communication-Induced Attitude Changes. Proceedings of the Society for Consumer Psychology, 111-115.

Haugtvedt, C.P., Petty, R.E., Cacioppo, J.T., and Steidley, T. (1988). Personality and ad effectiveness: Exploring the utility of need for cognition. Advances in Consumer Research, 15, 209-212.

Kasmer, J.A., Haugtvedt, C.P., and Steidley, T. (1988) The top 200 social psychologists mentioned in recent social psychology textbooks. Contemporary Social Psychology, 31(1), 9-16.

Petty, R.E., Cacioppo, J.T., Kasmer, J.A., and Haugtvedt, C.P. (1987). A reply to Stiff and Boster. Communication Monographs, 54, 257-263.

Petty, R.E., Kasmer, J.A., Haugtvedt, C.P., and Cacioppo, J.T. (1987). Source and message factors in persuasion: A response to Stiff's critique of the Elaboration Likelihood Model. Communication Monographs, 54, 233-249.

Arkin, R. M., and Haugtvedt, C.P. (1984). Test-anxiety, task difficulty and diagnosticity: The roles of cognitive interference and fear of failure as determinants of choice of task. Chapter in H. van der Ploeg, R. Schwarzer, and C.D. Speilberger, (Eds.), Advances in Test Anxiety Research, Vol. 3, Hillsdale, N.J.: Erlbaum. (pp. 147-162).

McCaul, K.D., and Haugtvedt, C.P. (1982). Attention, distraction, and cold pressor pain. Journal of Personality and Social Psychology, 43, 154-162.

Books

Williams, J., Lee, Wei Na, and Haugtvedt, C.P. (2004). Diversity in Advertising: Broadening the Scope of Research Directions. Mahwah, N.J.: Erlbaum.

Haugtvedt, C.P., Machleit, K., and Yalch, R. (2005) Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World. Mahwah, N.J.: Erlbaum.

Haugtvedt, C.P., Herr, P.M., and Kardes, F.R. (2008). Handbook of Consumer Psychology, Lawrence Erlbaum Associates: New York and London. (Second Edition in Progress)

Haugtvedt, C.P., and Stibe, A. (2013) Proceedings of the 6th International Conference on Persuasive Technology, PERSUASIVE ’11, Columbus, OH, USA, June 2-5, 2011. ACM2011, ISBN 978-1- 4503-0669-0

Dimofte, C., Haugtvedt, C.P, and Yalch, R.M. (2015) Consumer Psychology in a Social Media World. London: Routledge Publishers.

Manuscripts and works in progress

Hwang, Y, Jung, J., and Haugtvedt, C.P. Individual Differences in Chronic Self- Construal: Implications for Cultural Differences in External Information Search and Consumer Decision Processes.

Zinn, W., Haugtvedt, C.P., Sampiao, M., Assessing and Mitigating Consumer Reactions to Product Stockout.

Min, K.S., Jung, J.M., Ryu, K., Haugtvedt, C.P., and Mahesh, S. Listen then Apologize: Effects of Responsive Apologies on Customer Satisfaction. Paper under revision for submission to Journal of Services Marketing.

Haugtvedt, C.P., Hooker, N. and Tarantavant, R., and Liu, K. An Elaboration Likelihood Model Approach to understanding the Influence of Health vs. Nutrient Content Claims. Paper in revision for submission to the Journal of Public Policy and Marketing.

Smith, S., Haugtvedt, C.P., and Petty, R.E. Humor and Persuasion. Working manuscript to be submitted to the Journal of Consumer Research or Journal of Consumer Psychology

Samuelsen, B., and Haugtvedt, C.P. Contextual Priming and Attitude Change Processes (data collected and analyzed).

Haugtvedt, C.P., and Wegener, D.T. Attack Source Variation and Attitude Resistance. Research in progress (data collected and analyzed)

Haugtvedt, C.P, and Wegener, D.T. Need for Cognition and Message Order Effects in Persuasion (data collected and analyzed)

Lebar, C., Czellar, S, and Haugvedt, C. Situational Self-Esteem, Persuasion, and Memory for Advertising Content. Working manuscript to be submitted to the Journal of Consumer Research or the Journal of Consumer Psychology.

Liu, K., Haugtvedt, C.P. , and David, P. Regulatory Focus and Reliance on Response Self-Efficacy in Health Attitude Change. (data collected and analyzed)

Haugtvedt, C.P., Jones, J.M., and Jung, J.M. State Pride Programs and Marketing: Multiple Roles for State of Origin. Research in progress. (Ohio Proud and Pride of Dakota)

Alonzo, Angelo and Haugtvedt, C.P. Yale Heart Attack Study: Male Heart Attack Symptoms, Internet Searching, and Care Seeking Delay. Data analysis and write up in progress (over 1000 heart attack patient responses, NIH Grant Study)

Alonzo, Angelo and Haugtvedt, C.P. Yale Heart Attack Study: Methods for Soliciting Participation of Special Health Populations. Write up in progress.

Presentations

Haugtvedt, C.P. Front of Package Labels: An Elaboration Likelihood Model Perspective. Public Policy and Marketing Conference, Washington, D.C., June, 2015.

Haugtvedt, C.P. Marketing, Consumer Behavior, and Consumer Psychology. Invited Presentation, Ohio State University Decision Sciences Collaborative, April 2015.

Haugtvedt, C.P. Consumer Psychology and the Senses. Invited Plenary Speaker, Society for Sensory Professionals Conference, Tucson, Arizona, Sept. 2014.

Haugtvedt, C.P. Digital Natives and the University Classroom and Beyond: Prompting Analysis, Personal Expression, and Ongoing Discourse. Academy of Marketing Science Conference Teaching Award Presentation, Indianapolis, Indiana, May 2014.

Jung, J.M., Min, K.S., and Haugtvedt, C.P. Consumer Psychology, Social Media, and Culture: Current and Emerging Roles of Social Media around the World. Annual Advertising and Consumer Psychology Conference, San Diego, CA, June 2013.

Haugtvedt, C.P. State of the Art: Attitude Change and Persuasion. University of Agder, Kristiansand, Norway, May, 2013.

Hu, Anne, and Haugtvedt, C.P. Changing Consumer Behavior in Diet and Health: A Video Case Study of Local Matters. Association for Consumer Research Conference, St. Louis, MO. Oct 2011.

Haugtvedt, C.P. Consumer Psychology, Social Psychology, and Social Media: Challenges and Opportunities for Theory Testing, Development, and Application. NHH Research Camp, Bergen, Norway, August, 2011.

Haugtvedt, C.P. Social Media and Consumer Psychology, Aarhus School of Business, Aarhus, Denmark, August 2011.

Haugtvedt, C.P. Nutrition Labels and Information Processing: A Research Agenda. MAPP, Arhus School of Business, Aarhus, Denmark, August 2010.

Boisvert, J, and Haugtvedt, C.P. The Construct of Consumer-Based Innovativeness. American Psychological Association Meeting, San Diego, August 2010.

Ye, G. Haugtvedt, C.P., Van Raaj, F. Endowment Effect as Inertia Equity in Brand Switching. Association for Consumer Research Conference. Orlando, FL. Sept. 2006.

Haugtvedt, C.P. The Elaboration Likelihood Model and Attitude Change Processes. School of Fisheries, University of Tromso, Tromso, Norway, Sept. 2006

Haugtvedt, C.P., Multiple Roles for Persuasion Variables and Consumer Satisfaction, BI, The Norwegian School of Management, Oslo, August, 2006.

Haugtvedt, C. P., Recent Research in Attitude Change and Persuasion. NHH, Bergen, Norway. September, 2005

Haugtvedt, C.P., Contemporary Issues in Attitude Change Processes, European Association for Consumer Research, June 2005, Goteborg, Sweden.

Haugtvedt, C. Nutrition Labeling and Persuasion, College of Human Ecology Research Presentation, April, 2005.

Haugtvedt, C., and Samuelsen, B. Contextual Priming and Elaboration. Group for Attitudes and Persuasion, Dept. of Psychology, Ohio State University, March 2005.

Haugtvedt, C. Nutrition Labeling and Elaboration. Center for Health Policy Outcomes Evaluations (HOPES), School of Public Health, Ohio State University, Feb. 2005.

Haugtvedt, C. P. Multiple Roles for Persuasion Variables, NHH, Bergen, Norway, Nov. 2004. Shakarchi, R.J., and Haugtvedt, C.P., Prompting elaboration by restricting choice. Asia Pacific Association for Consumer Research Conference, Seoul, Korea, May 2004.

Haugtvedt, C.P, Kasmer, J.A., and Park, M. Empathy in Consumer Psychology Research: An Elaboration Likelihood Model Perspective. Annual Meeting of the American Psychological Association, Honolulu, Hawaii, July 2004.

Haugtvedt, C.P., Kasmer, J.A.,Samuelsen, B., Hansen, H., and Lorentzen, B. An Elaboration Likelihood Model Analysis of Consumer Satisfaction and Dissatisfaction. Annual Meeting of the American Psychological Association, Honolulu, Hawaii, July 2004.

Teranavat, R., Hooker, N., Haugtvedt, C.P., and Rucker, D. Consumer Understanding and Use of Health Information on Product Labels. Paper presented at American Agricultural Association Meeting, Denver, August 2004.

Teratanavat, R., Hooker, N., Haugtvedt, C.P., & Rucker, D., Effects of health information on product labels: Consumer attitudes and buying intentions for functional foods. Presented at the IFT Annual Meeting, Chicago, July 2003.

Teratanavat, R, Rucker, D., Haugtvedt, C.P., & Hooker, N.H. Functional Food Labels: Experimental Evidence of the Role of Diet and Health Knowledge. August, 2003.

Teratanavat, R., Hooker, N.H., Haugtvedt, C.P., and Rucker, D., Functional Food Labels: Experimental Evidence of the Role of Claims and Endorsement. International Research Conference of Food, Nutrition, and Cancer, Washington, D.C., July, 2003.

Haugtvedt, C.P., and Rucker, D. Brand Name and Elaboration, Midwest Marketing Camp, Columbus, OH, June, 2003.

Shakarchi, R.J., and Haugtvedt, C.P. Perceived Restriction of Choice and Elaboration. Midwest Marketing Camp, Columbus, OH, June, 2003.

Haugtvedt, C.P. Consumer Psychology, Attitude Change, and Persuasion. Distinguished Scholar Speaker Series, Union College Dept. of Psychology, May, 2003.

Haugtvedt, C.P., Multiple Roles for Country of Origin Information. Fisher College of Business Center for International Business Research Seminar, Columbus, OH, October 2002.

Haugtvedt, C.P., Humor and Persuasion: Programmatic Research with a Funny Twist. Dept. of Marketing, Hong Kong University of Science and Technology, May, 2002.

Haugtvedt, C.P., Consumer Psychology: An Interdisciplinary Science. Dept. of Psychology, Peking University, Beijing, China, May, 2002.

Haugtvedt, C.P., Products and Services in E-Commerce: A Consumer Psychology View, Asia Pacific Meeting of the Association of Consumer Research, Beijing, China, May, 2002.

Haugtvedt, C.P., Attitude Change and Persuasion: Current Issues and Controversies, Dept. of Marketing, University of Kentucky, Lexington, KY, April 2002.

Haugtvedt, C.P., Multiple Roles for Variables and Attitude Strength, College of Business, Cleveland State University, Cleveland, OH, March 2002.

Haugtvedt, C.P. Consumer Psychology: Historical Perspective and Contemporary Research Agenda, Norwegian School of Management, Oslo, Norway, August 2001.

Haugtvedt, C.P. Consumer Psychology: An Interdisciplinary Science. College of Business, University of Osijek, Osijek, Croatia, June, 2001.

Haugtvedt, C.P. Source Effects in Persuasion: An Elaboration Likelihood Perspective, Association for Consumer Research European Conference, Berlin, Germany, June 2001.

Haugtvedt, C.P. Humor and Persuasion, LaLonde Conference on Marketing Communication, LaLonde, France, June 2001.

Haugtvedt, C.P. The Interface of Basic and Applied Research: Opportunities for Psychologists in Consumer Psychology, University of Mannheim SFB, Mannheim, Germany, June 2001.

Haugtvedt, C.P. What customers really want. Future – The Aventis Magazine. January, 2001.

Haugtvedt, C.P. Consumer Psychology and E-Commerce. Invited Presentation, IBM Conference on E-Commerce, IBM Watson Center, Hawthorn, NY, October, 2000.

Haugtvedt, C.P. Career-long Creativity, Productivity, and Involvement: Issues for Socialization, Training, and Rewarding Scholars. Norwegian School of Management (Oslo, Norway), August, 2000.

Haugtvedt, C.P. E-Marketing: Challenges and Prospects, University of Tromso (Tromso, Norway), August, 2000.

Haugtvedt, C.P. Doctoral Education, Journal Publication Processes and the Psychology of Science, Tilburg University (Netherlands), August 2000.

Haugtvedt, C.P. Careers for Psychology Majors in Business Schools. Midwestern Psychological Association, May, 2000.

Haugtvedt, C.P. Teaching E-Marketing at Undergraduate and MBA levels: Techniques, Tips, and Tales, presented at Midwest Marketing Camp, University of Wisconsin- Madison School of Business, June, 2000.

Haugtvedt, C.P. Consumer Behavior and Electronic Marketing: Putting Practice into Theory, Winter AMA Meeting, San Antonio, Texas, February 2000.

Haugtvedt, C.P. Programmatic Research in Consumer Psychology and Marketing: How do we get from "Here to There?," Presidential Address, Winter Society for Consumer Psychology Meeting, San Antonio, Texas, February, 2000.

Haugtvedt, C.P., Using Personality Variables for Theoretical Understanding and Advancement. Winter SCP Meeting, San Antonio, Texas, February, 2000.

Haugtvedt, C.P. International Issues and Intricacies in Electronic Commerce, Fisher College CIBER Presentation, Columbus, OH, January, 2000.

Haugtvedt, C.P. Consumer Behavior and E-Commerce. AMA-CB Sig Presentation, Association for Consumer Research Conference, Columbus, OH September, 1999.

Haugtvedt, C.P. Critical Issues in the Study of Attitude Strength, Association for Consumer Research Conference, Columbus, OH, September, 1999.

Haugtvedt, C.P, Smith, S.M., and Petty, R.E., Seen any Humorous Advertisements Lately?: What (how) did you think? Midwest Marketing Camp, University of Minnesota Carlson School of Business, June, 1999.

Haugtvedt, C.P. Reflections on a Program of Research on Attitude Strength: Progress and Future Challenges. Oklahoma State University Seminar Series Presentation, April, 1999.

Haugtvedt, C.P. Humor, Persuasion, and the Publication Process, University of Pittsburgh 5th Annual Sheth Foundation Winter Marketing Camp, Seven Springs, PA. February, 1999.

Haugtvedt, C.P. Consumer Psychology: How and Why People Buy, Keynote Address, Ohio Department of Agriculture Ohio Proud Marketing Conference, Columbus, March 1998.

Haugtvedt, C.P. Attitude Strength: Theoretical and Practical Implications. University of Alabama Marketing Seminar Series, March 1998.

Haugtvedt, C.P, & Roehm, H.A. Beyond Description: Interactive Communications as a Tool for Theory Testing, Expansion, and Boundary Identification, Paper presented at the Annual Meeting of the Society for Consumer Psychology, Austin, TX, Feb. 1998.

Haugtvedt, C.P. Quantitative, Experimental, and Qualitative Approaches to Understanding Consumer Behavior: The Value of Programmatic Approaches, Winter Meeting of the American Marketing Association, Austin, TX, Feb. 1998.

Haugtvedt, C.P. Attitude Strength: Directions for Future Research, University of Michigan College of Business Research Colloquia Presentation, November, 1997

Haugtvedt, C.P., Consumer Psychology and Sport Marketing, Society for Consumer Psychology Conference, St. Petersburg, FL, February, 1997.

Haugtvedt, C.P. Attitude Change Processes: Beyond the Fishbein Perspective, Association for Consumer Research Conference, Denver, CO, October, 1997.

Haugtvedt, C.P., and Lynch, M. Promoting Healthy Behaviors: An Attitude Strength Perspective, Advertising, Consumer Psychology, and Health Conference, Columbus, OH, May 1997.

Haugtvedt, C.P. Bridging the Gap of Basic and Applied Perspectives in Consumer Research, AMA CB SIG Panel presentation, Association for Consumer Research Preconference session, Denver, CO, October, 1997.

Haugtvedt, C.P. Attitude Strength, Michigan State University COB Seminar, May, 1996.

Roehm, H. & Haugtvedt, C.P. WWW Advertising and Consumer Psychology: Implications for Theory Testing and Application. Advertising and Consumer Psychology Conference, DMB&B Advertising, Bloomington Hills, MI, May 1996.

Jones, J.M, & Haugtvedt, C.P. State Pride Logos and Multiple Roles for Variables. Annual Winter Educators Meeting, American Marketing Association, Hilton Head, SC, February 1996.

Haugtvedt, C.P. Stimulus Pre-testing, Source Effects, and Multiple Roles for Variables, Annual Meeting of the American Psychological Association, New York, NY, August 1995.

Haugtvedt, C.P., Roehm, H, & Pullins, E., Attitude Strength and Question Order Context Effects. Annual Meeting of the Midwestern Psychological Association, Chicago, IL May, 1995.

Smith, S.M., Haugtvedt, C.P., Jadrich, J.M., & Anton, M.R. Understanding Responses to Sex Appeals in Advertising: An Individual Difference Perspective, Association for Consumer Research Conference, Boston, MA, October, 1994.

Haugtvedt, C.P. & Schumann, D.W., Repetition, Variation, and Attitude Strength, Annual Association for Consumer Research Conference, Boston, MA, October, 1994.

Haugtvedt, C.P., Unnava, H.R., & Jarvis, W.B.G., Self-referencing and Attitude Change Processes: Insights from a Dispositional Approach, Annual Association for Consumer Research Conference, Boston, MA, October, 1994. Haugtvedt, C.P., Creating and Maintaining Strong Attitudes---Insights for Advertising Repetition, Paper Presented at the 102nd Annual Meeting of the American Psychological Association, San Francisco, CA, August, 1994.

Haugtvedt, C.P., & Priester, J.R., Conceptual and Methodological Issues in Advertising Effectiveness: An Attitude Strength Perspective, Advertising and Consumer Psychology Conference, Minneapolis, MN, May, 1994.

Haugtvedt, C.P., Wegener, D.T., & Warren, W., Personal Relevance, Attack Source Expertise, and Resistance of Newly Changed Attitudes. Paper presented at the annual meeting of the Midwestern Psychological Association, Chicago, IL, May, 1994.

Haugtvedt, C.P., Creating Strong Attitudes: Implications for Theory and Practice, Ph.D. Seminar Presentation, University of Minnesota, May, 1994.

Haugtvedt, C.P., Individual Differences in Propensity to Self-Reference: Implications for Attitude Change Processes, Winter Meeting of the Society for Consumer Psychology, St. Petersburg, FL, February, 1994.

Haugtvedt, C.P., Creating Strong Attitudes: Theoretical Insights and Practical Implications, Department of Psychology, Ohio State University, January, 1994.

Haugtvedt, C.P., Schumann, D.W., Schneier, W.L., Warren, W.L., Advertising Repetition and Variation: Implications for the Creation and Diagnosis of Attitude Strength. Winter Meeting of the Society for Consumer Psychology, St. Petersburg, FL, February, 1994.

Haugtvedt, C.P., Multiple Roles for Variables, Discussant Comments, Session on Peripheral Cues and Persuasion, Society for Consumer Psychology, St. Petersburg, FL, February, 1994.

Haugtvedt, C.P., Issues and Intricacies of Research on Attitude Persistence, Session on Persistence of Attitudes and Beliefs. 101st Annual Meeting of the American Psychological Association, Divisions 8 & 23, Toronto, ON, August, 1993.

Haugtvedt, C.P., Creating Strong Attitudes, Annual Association for Consumer Research Conference, Nashville, TN, October, 1993.

Owen, R.S., & Haugtvedt, C.P., Time and Consumer Information Load, Annual Academy of Marketing Science Conference, Miami, FL, May, 1993.

Haugtvedt, C.P., Beyond Initial Measures of Persuasion: Implications for Theory and Practice, Invited Paper, Annual Meeting of the Midwestern Psychological Association, Chicago, IL, April, 1993.

Haugtvedt, C.P., & Wegener, D.T., Need for Cognition and Message Order Effects in Persuasion, Annual Meeting of the Midwestern Psychological Association, Chicago, IL, April 1993.

Warren, W.L, Haugtvedt, C.P, & Schneier, W.L., Effects of Argument and Source Variation in Repeated Print Ads. Annual Meeting of the Midwestern Psychological Association, Chicago, IL, April, 1993.

Haugtvedt, C.P., Need for Cognition and Consumer Activities, Annual Meeting of the Midwestern Psychological Association, Chicago, IL, April, 1993.

Haugtvedt, C.P., Unnava, H.R., & Talarzyk, W.W., Need for Cognition, Attribute Variability, and Extent of Information Search, Annual Meeting of the Midwestern Psychological Association, Chicago, IL, April, 1993.

Haugtvedt, C.P., Multiple Roles for Attitude Toward the Ad, Discussant Comments, Session on Understanding Ad Effects, Annual American Academy of Advertising Conference, Montreal, Quebec, April, 1993.

Haugtvedt, C.P., Schneier, W.L., Warren, W.L., & Schumann, D.W., Advertising Variation Strategies and Attitude Strength, American Academy of Advertising Conference, Montreal, Quebec, April, 1993.

Haugtvedt, C.P., Attitude Durability, College of Business Research Colloquia Series, Clarkson University, April 1993.

Haugtvedt, C.P., Beyond Attitude Extremity: Understanding Attitude Strength, College of Business, University of Cincinnati, May, 1993.

Haugtvedt, C.P. Considerations for Future Research on Attitudes and Persuasion, Annual Association for Consumer Research Conference, Toronto, Ontario, October, 1992.

Haugtvedt,. C.P. and Wegener, D. T., Toward Understanding Message Order Effects in Persuasion, Paper presented at the 100th Annual Meeting of the American Psychological Association, Divisions 8 & 23 Washington, D.C., August, 1992.

Haugtvedt, C.P., Theoretical and Methodological Issues in Context Effect Research, Session on Advertising and Message Context Effects, 100th Annual Meeting of the American Psychological Association, Divisions 8 & 23 Washington, D.C., August, 1992.

Haugtvedt, C. P., Attitude Durability, College of Business, University of Illinois, Urbana-Champaign, March, 1992.

Haugtvedt, C.P. and Wegener, D. T., Message Order Effects in Persuasion, Annual Meeting of the Midwestern Psychological Association, Chicago, IL, May 1992.

Haugtvedt, C.P., Schumann, D.W., and Schneier, W., Advertising Repetition and Variation: Implications for Producing Enduring Attitude Change. American Psychological Association, Divisions 8 & 23, San Francisco, CA, August, 1991.

Haugtvedt, C.P., Conceptual and Methodological Issues in Understanding and Verifying the Impact of Processing Motivation, Session on Involvement, Association for Consumer Research Conference, New York, NY, October, 1990.

Haugtvedt, C. P., The Elaboration Likelihood Model and Advertising. Meeting of the American Psychological Association, New Orleans, LA, August, 1989.

Haugtvedt, C.P., and Sirdeshmuhk, D., Need for Cognition and Belief Change Resistance, Association for Consumer Research Meeting, Honolulu, HI, October, 1989.

Haugtvedt, C.P. and Strathman, A., Situational Product Relevance and Attitude Persistence, Association for Consumer Research Meeting, Honolulu, HI, 1989.

Haugtvedt, C. P., Persistence and Resistance of Communication-Induced Atttitude Changes, Annual Meeting of the American Psychological Association, Divisions 8 and 23, Atlanta, GA., August, 1988.

Haugtvedt, C.P., and Petty, R.E., Need for Cognition and Attitude Persistence, Annual Association for Consumer Research Meeting, October, 1988.

Haugtvedt, C.P., Petty, R.E., & Cacioppo, J.T., Need for Cognition and the Use of Peripheral Persuasion Cues, Annual Meeting of the Midwestern Psychological Association, Chicago, IL. May, 1986.

Haugtvedt, C.,P., Petty, R.E., and Cacioppo, J.T., Creating Resistant Attitudes: An Examination of the Elaboration Likelihood Model, Annual Meeting of the American Psychological Association, Washington, DC., August, 1986.

Professional Activities

Ad hoc reviewer: Journal of Consumer Research 1989 – 1996.

Personality and Social Psychology Bulletin 1986 – present

Journal of Research in Personality 1986 – 1988.

Journal of Consumer Psychology 1992 – 1996.

Journal of Personality and Social Psychology 1992 – present

Basic and Applied Social Psychology 1992 – present

Social Cognition 1996 – present

European Journal of Social Psychology, 1998 – present

Journal of Public Policy and Marketing, 1997 – present

Journal of Marketing Research 1998 – present

Journal of Advertising Research, 1998 – present

Journal of the Academy of Marketing Science 2005 – present

National Science Foundation Grant Reviewer, 1999 – present

National Institutes of Health Grant Reviewer, 2002 – present

Danish Research Council, 2002 – present

National Institute of Occupational Safety and Health, 2001 – present

Norwegian Research Council, 2002 – present

Canadian Humanities and Social Science Research Council 2006 – present

The Netherlands Organization for Scientific Research, 2008 – present

Swiss National Science Foundation, 2014 - present

Outside Examiner for Doctoral Dissertations in Norway, 2004 – present

Chair of Doctoral Defense, Aarhus University, Denmark, 2011

Textbook and Book Proposal Reviewer for numerous publishers (e.g., Oxford University Press, Routledge/Taylor Francis, McGraw Hill, Pearson, Cengage, Columbia University Press etc.) Consumer Behavior, Marketing Management, Advertising, Social Media, Promotional Strategy, Social Psychology, Marketing Research, etc.

Editorial Review Board Member/Editorial Positions

Psychology and Marketing, 1994-1996

Journal of Consumer Research, 1996- 2006

Quarterly Journal of Electronic Commerce, 2000 – 2005

Academy of Marketing Science Review, 1998 – present

Journal of Consumer Psychology, 1999 – 2015

Journal of Business Research, 2016 - present

Associate Editor, Journal of Consumer Psychology, 1996 – 1999

Journal of Advertising, 2006 – present

Annual Editions: Social Psychology 1996-present

Journal of Empirical Generalizations in Marketing (Australia), 1997 – 2003

Proceedings of Society for Consumer Psychology, Editor, 1990

International Journal of Electronic Business, 2002 – present

International Journal of Internet Marketing and Advertising, 2002 – present

Routledge/Taylor Francis Marketing and Consumer Psychology Book Series Editor, 2002 – present

Other Professional Service Activities

American Marketing Association

Buyer Behavior Track Conference Paper Reviewer 1990 – present Advertising Track Conference Paper Reviewer 1990 – present Buyer Behavior Track Conference Chair, 1996 Dissertation Award Competition Reviewer 1992 Public Policy and Marketing conference paper reviewer, multiple years Marketing and Public Policy Conference Program Committee Member, 2000 EXPLOR Program Committee Member (conference and awards for best online marketing research) 2001

Association for Consumer Research

Competitive Paper Reviewer 1992 - present Program Committee Member 1994, 1999 Publications Committee Chair, 2000 – 2002

Society for Consumer Psychology

Competitive Paper reviewer 1987 – present Dissertation Award reviewer, 1996 - present Society for Consumer Psychology Conference Chair, Boston, MA, 1990 SCP Webmaster, 1994 - 2008 Co-Chair, Advertising, Consumer Psychology, and Health, Columbus, OH, 1997 Co-Chair, Diversity in Advertising, San Antonio, TX, 1999 Co-Chair, Online Consumer Psychology, Seattle, WA, 2001 Co-Chair, Consumer Psychology and Social Media, San Diego, CA, 2013 Membership Chair 1991 - 1994 Secretary/Treasurer (elected) 1995 - 1997 Chair, SCP Planning and Structure 1997-1998, 2000 - 2011 Society for Consumer Psychology President (elected) 1999-2000 Division 23 Representative to the American Psychological Association Council of Representatives, the governing body of the APA (elected) 2010 – 2013

Journal of Consumer Psychology Journal and Logo Design Committee Member, 2011-2012.

American Academy of Advertising

Competitive Paper Reviewer 1992 - present Research Committee Member 1993 – 1998 (Judging Research Proposals for Funding and Research Career Career Contribution Awards)

Academy of Marketing Science

Conference track chair: Ethics and Social Responsibility, 2007 Consumer Behavior Track Chair, World Marketing Congress, 2009 Marketing Strategy Track Co-Chair, World Marketing Congress, 2011

Other Professional Service

Co-Chair, LaLonde Conference on Consumer Behavior and Marketing Communications 2005 (Co-Editor of a special issue of the Journal of Business Research), LaLonde, France. Member of the Permanent Scientific Committee. http://www.cerog.org/lalondeCB/CB/?page=scientific_committee.htm

Program Committee Member, International Conference on Consumer Personality, Dubrovnik, Croatia, Sept. 2005

Scientific Program Committee Member, Conferences Persuasive Technology, The Netherlands, 2006; Stanford University, 2007; Sweden, 2012; Australia, 2013; Italy, 2014; Chicago, 2015, Austria, 2016

Co-Chair, Conference on Persuasive Technology and Design: Enhancing Sustainability and Health. 2011, Columbus, OH. (see https://fisher.osu.edu/blogs/persuasive2011/)

Panelist and invited speaker, Ohio Attorney General Symposium on Internet Marketing, Columbus, Ohio, 2010.

Consulting/Advising for the Ohio State University Buckeye Bullet Electric Car, Eco-Car Projects, and Solar Decathlon Projects (Sustainable Housing)

Co-Chair: Midwest Marketing Camp, University of Illinois, 2002, Ohio State University, 2003.

Service as an Expert Witness: Federal Cases on Marketing Communications; Cases involving trademark infringement and consumer deception

Development of Online Consumer Behavior course for the University of Maryland and work with Distance Education Courses at Ohio State University.

Service as Outside Program Reviewer: Miami University Farmer School of Business. AACSB Pre- review. This was a detailed review of Marketing Department Courses, Faculty, and Programs. Included interviews with faculty, students, and staff as well as review of course syllabi. Oxford, Ohio. Fall 2012.

Service as Tenure Case Outside Evaluator

University of Michigan Cornell University Oakland University University of Kentucky Miami University McGill University Rutgers University City University of New York-Baruch College DePaul University University of Illinois University of Oregon

Honors

American Marketing Association Doctoral Consortium Faculty, 1997.

President (elected), Society for Consumer Psychology (APA Div. 23), 1999-2000. International Academic Organization with approximately 1100 members.

University of Pittsburgh/Sheth Marketing Camp Presenter, February 1999.

Offered Noble Foundation Chaired Professorship, Dept. of Marketing, Oklahoma State University, Full Professor w/tenure, 1999

National Science Foundation Virtual Reality Training Fellowship, University of California-Santa Barbara, August 2002.

Advertising Educational Foundation Visiting Professor Award, Summer 2003 (Leo Burnett, Chicago)

Visiting Professor, University of Mannheim SFB, Summer 2001

Plenary Speaker: Ohio Proud Conference, Ohio Dept. of Agriculture, 1998

Nominee, Outstanding Teaching Award, Ohio State University, Fall, 1999.

Excellence in Teaching Award, Fisher College of Business, Spring 2003.

Nominated for Editorship of The Journal of Consumer Psychology, 2005.

Marketing Professor of the Year, Fisher College of Business, 2006.

Marketing Professor of the Year, Fisher College of Business, 2007.

Central Ohio Marketing Educator of the Year, Columbus, OH. American Marketing Association, 2007.

Outstanding Educator Award, Academy of Marketing Science, 2014

Plenary Speaker, Society for Sensory Professionals, Sept. 2014

Distinguished Scholar Speaker Series, Dept. of Psychology, Union College, May 2003.

Distinguished Service Contribution Award, Society for Consumer Psychology, Feb. 2009.

Selected to Participate in the OSU Teaching Enhancement Program’s “Community on Internationalization of the Curriculum” funded by the OSU Center for the Advancement of Teaching

Author of most cited Journal of Consumer Psychology paper in the first 20 years of the Journal.

Service Award Recognition as top 25 most helpful and appreciated faculty members from survey of Fisher Graduates by Associate Dean Wruck.

Best Marketing Strategy, Apple Computer University Undergraduate Competition, Chicago, 1989 (Team co-advisor)

President of the Graduate Association of Students in Psychology (GASP), University of Missouri-Columbia 1985-1986.

First Place, Behavioral Sciences Division, Graduate Activities Research Forum Competition, University of Missouri, 1988.

Resident Assistant, Residential Life, North Dakota State University 1980-1981

Courses and Course Development

Marketing Research

Consumer Behavior

Marketing Management and Strategy

Advertising and Promotion Management

Green Marketing Management (developed this new course)

Principles of Electronic Marketing (Developed this new MBA course for the Fisher College)

Principles of Electronic Marketing Undergraduate Honors Seminar (Developed this new course for the Honors Program)

Advanced Topics in Consumer Psychology (Ph.D. seminar)

Contemporary Topics in Consumer Behavior and Marketing (Ph.D. seminar)

Social Media and Digital Marketing (developed this new course for undergrad and MBA).

Graduate School Activities Dissertation Chair Harper Roehm - Marketing Ellen Pullins – Marketing Bendik Samuelsen – Marketing, NHH, Bergen Norway

Consumer Behavior Minor Advisor Wendy Schneier - Marketing Rohini Ahluwalia - Marketing Robert Jewel - Marketing Harper Roehm - Marketing Alan Strathman - Psychology Derek Rucker – Psychology

Dissertation Committee Member Deepak Sirdeshmuhk – Marketing Robert Owen - Marketing Duane Wegener – Psychology Kaiya Liu – Communication Lisa Evans - Psychology Dan Funk – Sport Management Alan Strathman - Psychology Wendy Schneier – Marketing Partha Chaudhuri -- Engineering R. Andrew Shaffer – Management and Human Resources Ratapol Taranatavant – Ag Econ Soo Hyun Cho – Consumer Sciences Hae Jin Yoon – Consumer Sciences Shaun Fontanella – Geography

Masters Degree Committees I have served on over 15 MA committees at Ohio State

PhD. Committees I have served on over 35 Ph.D. qualifying exam/dissertation defense committees at Ohio State I have also served as an outside evaluator/dissertation defense participant for Dissertations in Norway, France, and Denmark. Category P Faculty Status at Ohio State (eligible to serve as Ph.D. Advisor, Chair and serve on Dissertation Committees and Ph.D. Exams)

Advisor to Student Groups and Undergraduate and Graduate Student Honor’s projects/judging NetImpact, Marketing and Consumer Psychology, Denman Forum, Hayes Graduate Research Forum, International Student Public Speech Competitions, American Marketing Association, etc. EcoCar , Solar Decathalon, and Electric Motorcycle Projects.

Ohio State University Service Activities

Member, ACS University Statistical Advisory Committee 1989-1997 (Review and Recommend Statistical Software for Mainframe and MicroComputers)

Member, Marketing Dept. MBA Committee 1989-90 (Review Admissions and Scholarship Awards)

Member, COB Computing and Technology Committee 1989-1996 (Review and recommend computing solutions and allocations for College of Business Faculty and Staff)

Member, Marketing Dept. Ph.D. Committee 1990-1999 (Committee responsible for Ph.D. student admissions, annual reviews, development and grading of written and oral comprehensive exams).

Member, COB Commission on Undergraduate Education 1990 -1991 (Committee responsible for proposing program changes to enhance quality)

Member, OSU Minority Mentoring Program 1992-1995 (Serve as an advisor and mentor for minority undergraduate students; aid in Graduate School Admission Process)

Member, COB Tenure Process Review Committee 1992-1993 (elected by untenured faculty in COB; Review COB Promotion and Tenure Process and compare to peer institutions)

Member, New Building Lab Design Committee 1991-1999 (Develop and justify design specifications for Behavioral Laboratory Complex in new College of Business Facilities)

Member, College of Business Research Committee 1994 - 1995 (Review and evaluate grant proposals for internal funding)

Member, OSU Presidential Fellowship Committee 1994-1996, 2010-2104 (Review and evaluate Dissertation Proposals in competition for Dissertation Year University Fellowship)

Member, OSU Honors Program Committee, 2012 – 2014 (solicit, review, and evaluate faculty and college proposals for honors courses and honors cluster courses).

Member, OSU Graduate Research Council (Evaluate Funding Proposals and set Graduate School Policy) 1995 – 1997

Chair, Graduate Associate and Fellowship Committee 1996 – 1997 (University-wide Committee responsible for policy recommendations to Dean of Graduate School).

Chair, Undergraduate Teaching Committee, Dept. of Marketing and Logistics 2002-2003 (Review undergraduate course offerings, suggest new courses, etc)

FCOB Undergraduate Curriculum Committee Member, 2003-2009, Undergraduate Awards Committee, 2009 - 2014

Member, Center for Integrated Design 1994-1999 (An interdisciplinary team of faculty from Business, Engineering, and Design working with Ford Motor Company and Ohio State University)

Member, ITACs Committee, 1999- 2003 (University wide committee to evaluate directions in instructional computing, review and support technology grant proposals)

Member, Institutional Review Board, Ohio State University 2003 – 2005 (Review and approve behavioral research projects per national standards)

Chair, STARS Committee 1997 (University wide minority research fellowship committee)

MBA Mentor Program, 2006 – present, Fisher College of Business

Faculty Advisor, MBA Net Impact Club 2006 - 2011 (Pro-Environmental and Social Influences of Business and Manufacturing Processes)

Member, Behavioral Decision Making Collaborative (College of Arts and Sciences Interdisciplinary Committee to recruit and evaluate senior faculty hires). 2012-present

Ohio State University Senate, Elected Fisher College of Business Alternate, 2013 - 2016

Member, OSU Denman Undergraduate Research Forum Steering Committee, 2015 -

Community Service

Member, Executive Board of Directors, Columbus Business Technology Center, 2000 –2008 (Review and evaluate plans for regional business participation in technology incubator).

Pro bono consulting with Steele-Griggs County North Dakota Empowerment Zone Grant

Service on Columbus, OH Mayor Coleman’s Healthier Choices Committee (recommendations for restaurant menu information provision, etc.). 2010 - 2015

Habitat for Humanity building projects

Miscellaneous other activities associated with elementary and high school projects judging and presentations in Central Ohio and rural North Dakota

Combines without Cabs Participant and Organizer

Professional Affiliations

Association for Consumer Research (http://www.acrweb.org) American Marketing Association (http://www.marketingpower.com/welcome.php) American Academy of Advertising (http://advertising.utexas.edu/AAA/) Academy of Marketing Science (http://www.ams-web.org/) American Psychological Society (http://www.psychologicalscience.org/) American Psychological Association (http://www.apa.org) - Division 8: Personality and Social Psychology (http://www.spsp.org) - Division 23: Consumer Psychology (http://www.consumerpsych.org) - Division 41: American Psychology-Law Society (http://www.unl.edu/ap-ls/) - Division 45: Minority Affairs (http://www.apa.org/divisions/div45/resources.html) Midwestern Psychological Association (http://condor.depaul.edu/~psych/mpa/) Society for the Advancement of Social Psychology International Social Cognition Network (Person Memory Working Group) Society for the Psychological Study of Social Issues (http://www.spssi.org/) Society for Computers in Psychology (http://www.scip.ws/main.html) Society for the History of Technology (http://shot.press.jhu.edu/) Alpha Kappa Psi

Research Grants Dean’s Research Professorship, 1989 ($15,000) Dean’s Research Professorship, 1994 ($17,000) Dept. of Marketing Research Fellowship, 1995 ($8000) Dean’s Research Professorship, 1997 ($18,000) Dean’s Research Professorship, 1999 ($8000) Center for International Business Research, 2001 ($7500) Center for International Business Research, 2007 ($3600) Dept. of Marketing, Research Fellowship, 2002 ($4000) Center for International Business Research, 2003 ($4000) Numerous small research grants ($2000@). CompuServe (Division of America Online) ($3000 in software/technical support) Empirisoft.com ($4500 in software support) OSU Cares Grant ($10,000) for the development and presentation of E-Commerce Programs to Rural Ohio Businesses (joint with School of Agriculture, OSU). Ford Motor Company, 2008, ($10,000), Sustainability Class Projects Association for Consumer Research ($4500 for Persuasive Technology Conference, 2011) Society for Consumer Psychology ($4500 for Persuasive Technology Conference, 2011) Ohio Agricultural Research and Development Center (OARDC) Interdisciplinary Health Communication Grant, ($100,000) 2007-2009 National Institutes of Health Grant ($850,000) 2008-2013 (with Angelo Alonzo, Yale University) Internet Symptom Information Search by Male Heart Attack Patients

Invited Research Presentations

University of Texas-Austin University of Cincinnati Arizona State University University of California-Berkeley Cleveland State University Aarhus University - Denmark Pennsylvania State University North Dakota State University University of Agder – Kristiansand, Norway Duke University University of Minnesota Clarkson University University of Tennessee Oklahoma State University Union College University of Mannheim - Germany University of Illinois University of Osijek – Croatia University of Oregon University of Michigan Tilburg University – Netherlands University of Tromso - Norway Norwegian School of Management – Oslo, Norway Peking University, Beijing NHH – Bergen, Norway University of California-Santa Barbara HKUST – Hong Kong University of Alabama-Tuscaloosa Michigan State University

Hobbies and Interests

Tennis, Bicycling, Swimming, Woodworking/Welding, Photography, Music, Gardening, Fishing, Urban and Rural Travel, Local and International History and Culture