WELCOME TO FOOTBALL STAR ACADEMY
Established in 2002 Football Star Academy (FSA) has grown at an incredible rate. Since our humble beginning, over 250,000 children have participated in our programs across Australia.
As the leading provider of youth football programs, we specialise in football skill development and mentoring young players to be the best they can be. We pride ourselves on our unique relationships with both parents and children. What separates us from our competitors are our qualified coaches who possess the passion and dedication which is evident in the way they coach the children and how they develop as players.
Football Star Academy provides children from 5-18 years the opportunity to unlock their potential. Our programs are varied and our all-inclusive approach allows for all children to participate regardless of their skill set and level of development. Football Star Academy is also part of Sport Star Academy, which includes other sports such as Golf, Netball, Footy, Tennis and Rugby.
In 2017 Football Star Academy was awarded “Franchise Business of the Year” at the Optus My Business Awards. This was an exciting moment and a testament to the hard work we put into the business and the support structure our franchisee partners get to experience.
Thank you for considering an investment with Football Star Academy. Our business model is perfect for franchising and we consider ourselves partners in profit with our FSA franchisees. We hope the following information provides you with the knowledge and insight to make an informed decision and we look forward to meeting with you to discuss further. WHY IS FSA SO SUCCESSFUL?
The unique combination of qualified coaches, our program structure and exceeding our customer’s expectations has earned us the reputation as the most professional and leading provider of youth football programs in Australia. The great results parents see in their child’s development, confidence and coordination is the evidence they need to keep engaged with the FSA programs. Football Star Academy foster a learning and development approach that allows children to engage in our player pathway. Many children at 5 years old are recruited from our toddler business Soccer Time Kids, into the FSA weekly clinics. From there they have the opportunity to progress into the elite squad, then Centre of Excellence program and depending on their level of ability they can then be represented by SSMi (Sports Star Management International).
FOOTBALL STATS
Football has the highest grassroots participation of any sport in Australia and continues to grow at a time when other team sports are declining in numbers. • Football is the #1 team participation in Australia • Football is the #1 growing sport with attendance figures rising 65% from 05/06 and 15% from 11/12 • 8 million football fans*
BRANDING AND MARKETING
Our marketing team have developed an extensive style guide that protects the integrity of the FSA brand. The team also continuously work within the areas of promotions, campaigns, social media and digital to drive brand awareness, engage new customers and strengthen existing relationships. All children enrolled in FSA support programs are encouraged to purchase uniforms. This is a strategic business decision that aids in increasing brand equity and brand awareness throughout the community. It is also compulsory for all coaches to wear their FSA uniforms when coaching sessions. The FSA National Support Office have invested in an intelligent and sophisticated website that allows for centralised payment system and reporting. This payment system takes the stress out of our franchisee partners managing cash and allows for them to focus on growing their business. Detailed information on the company, courses, location and payment are available through the website. The centralised back- end reporting allows for detailed analytics on your growth areas, revenue, role-call, bookings and profit. All our brands are registered trademarks.
* Source: Repucom MULTIPLE REVENUE STREAMS All of Football Star Academy’s franchisee partners have the opportunity for uncapped earning potential through multiple revenue streams. This is such a critical aspect when owning your own business. The various revenue opportunities are based on the program options your locations offer. Program options include: Weekly clinics, holiday camps, elite squad training, girl’s only programs, one-on-ones as well as birthday parties. We recommend all our franchise partners work full time in and on their business to produce a successful location. You get out what you put in! SUPPORT & TRAINING All new franchise owners must attend a two week induction training course covering all facets of running a Football Star Academy franchise. Detailed topics include: • Customer Service • Health & Safety • Business Development • Financial Management & Insurance • Internal systems • Marketing • Venue Selection You will be issued with a comprehensive Operations manual that details all aspects involved in running a Football Star Academy franchise. Throughout the year we host regular meetings and workshops designed to enhance your ability and knowledge when it comes to running your business and taking it to the next level. We also have our Sport Star Academy conference every year where we all come together to be inspired, reflect and strategise new initiatives for the year ahead.
Register for ELITE PLAYER HOLIDAYand your CAMPS LOCAL AREA MARKETING child could WIN PROGRAM INCLUDES an all expense - Qualifi ed coaches paid spot in the FSA will work with you in promoting your business within your - Professional & fun environment FSA ALL STAR - Player pathways EUROPEANin 2018 TRIP Book now online: local areas. We work with the following platforms to grow and footballstaracademy.com.au or call 1300 372 300
Working in affi liation with Melbourne City FC develop your business: to identify the next generation of football stars
2 Week • Social Media • Signage & Banners Maximise your child’s potential Trial only • PR • Website GIRLS ONLY ACADEMY • Flyers and printed materials • Digital communications Sign up today on 1300 372 300 or
• Vehicles footballstaracademy.com.au
CHAMPIONS ARE It is essential you promote your business in your local areas and leverage from MADE, NOT BORN the group marketing initiatives the FSA National Support Office undertakes. The key to your success is your ability to grow and manage relationships within your local community including parents, schools, clubs and other networks and to actively promote your business. The FSA National Support Office is here to assist you along the way. Effort = Reward! BENEFITS OF OWNING A FOOTBALL STAR ACADEMY FRANCHISE • Be your own boss • Uncapped earning potential • Working flexibility • Purchase a proven successful business model • Benefit from marketing strategies and templates that will grow your business • Join a young, dynamic and committed team united in achieving the Football Star Academy Vision
FEES
All of your student registrations, payment and renewals are handled online. That way you are relieved of the burden of handling cash and can concentrate on growing your business.
Football Star Academy deducts a modest management fee and group marketing contribution from each payment before the balance is deposited in your bank account. The entire process is completely transparent on our centralised reporting and payment website. Franchisees can log in at any time to get an update on their bookings and payments.
THE NEXT STEP
Investing in a franchise is an important decision and we want you to make the right choice. We also want to make sure you are the right sort of person for us and that you will prove to be a valuable ambassador for Football Star Academy.
After an initial interview, we may arrange for you to spend some time with one of our franchise owners. This is a key opportunity for you to experience what we do and how we do it, first hand, and of course you can ask any questions of an experienced operator.
Following on from that, if you decide to proceed, we then send you a copy of a Disclosure Document and Franchise Agreement, which we require you to discuss both with a solicitor, and accountant. THE FSA JOURNEY
• Initial franchise enquiry • Receive information pack • Follow up phone call • Meeting • Assessment and field day • Receive Disclosure and Agreement • Choose franchise territory / area • Sign franchise agreement • Source vehicle and equipment • Complete training • Commence operation Thank you for considering a franchise with Football Star Academy. CUSTOMER TESTIMONIALS
Just thought I would give you some feedback. Yesterday my son Sam attended the weekly clinic for the first time at Firbank. He really loved it and I will go ahead and sign him up online. It was what he said that I thought you may be interested in...he said he really likes the way that the coaches give you encouragement...
‘Character creates consistency, and if your people know what they can expect from you, they will continue to look to you for leadership.” My boys not only respect you Jesper but they admire and look to you for guidance and leadership which I think is absolutely fantastic… So thank you for continually encouraging them to be the best that they can and thankyou for making a difference. Because I have certainly noticed when they are playing… and I can tell you it is not because of my fine soccer skills.
I have been meaning to write this email for some time but as I am sure you all know we get so caught up in our day to day life that we forget to stop to smell the roses. I just wanted to thank you personally for making such a big difference to the way that my boys are playing soccer. Harrison and Alexander’s skills have improved so much and I know that if it was not for your commitment to them they would not have. For that I need to thank you.
Thank you very much for your professionalism, you and your team were great people to work with. I have to admit that all the coaches been really good and they were over my expectations. All the students were very impressed with all the stations and they had loads of fun. I am happy to book your services in the future too, for other events.
Coaches Benny and Casper have been doing a great job and I have been very happy with them. The kids have certainly improved as a result. This week is their last week. Thank you for arranging them. I will be in contact next year.
Thank you for taking care of Brandon in this European tour! It was a complete success! Brandon has shared with us many anecdotes of the trip since he came back. He really enjoyed the whole soccer experience on the tour and he’s learned a lot from it. He was also very happy with the accommodation and the itinerary. I am sure this was a precious experience that he will cherish for a long time. Thank FSA for making this happen! NOTES CONTACT US TODAY TO START YOUR FSA JOURNEY
FOOTBALL STAR ACADEMY National Support Office: 1 Lennox Street Moorabbin VIC 3189 Telephone: 1300 372 300 Email: [email protected] www.footballstaracademy.com.au
Football Star Academy is a subsidiary of Sport Star Academy www.sportstaracademy.com.au