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JETRO PUBLISHER INVITATION PROGRAM@TOKYO GAME SHOW 2013 I. BUYER INVITATION PROGRAM TO TOKYO GAME SHOW 2013

(1) Objectives

 To provide Japanese gaming developers with an opportunity to meet with overseas game publishers (buyers) and find new in overseas markets.  To provide overseas game publishers (buyers) with an opportunity to identify prominent Japanese games that can differentiate their offering from others.  To deliver to Japanese game developers insights of overseas game markets.

(2) Key Venue

TOKYO GAME SHOW 2013 JAPAN/JETRO BOOTH Organized by: Organized by: Computer Supplier’s Association (CESA) Japan External Trade (JETRO) Nikkei Business Publications, Inc. (Nikkei BP)

What is Tokyo Game Show? Key activities: * expo and convention *Business matching *Since 1996 *JETRO-organized seminar *URL: http://tgs.cesa.or.jp/english/

Dates & Agenda: Dates & Agenda (subject to change): Sep. 19 (Thu) Business day Sep. 17 (Tue) Arrival in Japan Sep. 20 (Fri) Business day Sep. 18 (Wed) Business matching with JOGA@JETRO Sep. 21 (Sat) Public day Sep. 19 (Thu) Business matching, seminar Sep. 22 (Sun) Public day @Tokyo Game Show (10:00-17:00) Sep. 20 (Fri) Business matching Place: @Tokyo Game Show (10:00-17:00) Makuhari Messe (Chiba, Japan) Sep.21 (Sat) Departure URL: http://www.m-messe.co.jp/en/ *30-min away from the center of Tokyo by train *A seminar on either 19th or 20th. *The schedule and agenda may change.

2012 Event Results: 2013 Event Plan: Exhibitors : 209 (overseas companies: 83) Invited buyers : TBD Titles : 1,043 Japanese developers : 20 (expected) Booths : 1,609 Seminar attendees : 100 (expected) Countries/Regions : 19 Total attendees : 223,753 2012 Event Results: Invited buyers : 9 2011 Event Results: Japanese developers : <20 Exhibitors : 193 (overseas companies: 63) Seminar attendees : 50 Titles : 736 Speakers : WildTangent, PapyaMobile, Booths : 1,250 Tahadi Games Media Countries/Regions : 16 Total attendees : 222,668 2011 Event Results: Invited buyers : 6 Japanese developers : <20 Seminar attendees : 75 Speakers : Big Fish Games, airG Wireless, 6Waves

1 Japan External Trade Organization (JETRO) | Confidential – Please do not distribute.

(3) Invitation Guidelines

Key steps: 1. JETRO selects publishers to invite from around the globe. 2. JETRO publicly recruits Japanese developers, revealing names of invited publishers. 3. JETRO arranges meetings and notifies publishers.

JETRO invites a publisher that:  Has a strong desire to distribute Japanese games in overseas markets.  Has an established business in overseas game markets.

Requirements of Invitees:  An invitee must have authority to select and make procurement decisions. Reference: Titles of invitees Tokyo Game Show 2011 Tokyo Game Show 2012 6 invitees: 9 invitees: Director of , Japan Director of Marketing, Japan Game Portfolio Manager Senior Business Development Manager Asia/Pacific Executive VP of Content Acquisition General Manager, Japan General Manager / Creative Producer Vice President Executive Director CEO CEO Managing Director CEO CEO

Travel Conditions (subject to change):

 JETRO covers the following cost for 1 person per company: Airfare, transportation in Japan (within JETRO rules), accommodation (within JETRO rules), and 1 interpreter for meetings (if needed).  Additional participant(s) is negotiable, but the cost has to be at his/her own expense.  An invitee is asked to follow the set schedules (travel dates) and agenda (business meetings and a seminar).

(4) Business Matching by JOGA

Japan Association (JOGA) will organize a business meeting event in collaboration with JETRO. JETRO’s invited publishers will have opportunities to meet with JOGA member companies.

Logistics: Date & Time: Sep. 18 (Wed) 11:00-18:00

Location: JETRO Tokyo HQ (Minato-ku, Tokyo) JAPAN/JETRO BOOTH Expected companies: 10 (JOGA member companies) @Tokyo Game Show 2012 © Japan External Trade Organization

2 Japan External Trade Organization (JETRO) | Confidential – Please do not distribute.

About JOGA:  Japan Online Game Association (JOGA) is a Japanese game networking organization based in Tokyo. Their members consist of online game publishers, developers of PC and games, and Japanese affiliates of leading foreign game companies.  JOGA: http://www.japanonlinegame.org/english/

(5) Business Matching by JETRO

 The JAPAN/JETRO BOOTH will be set at a quiet Business Meeting Area.  JETRO’s organized section will be publicly introduced at the event . Find the past booth information at: o http://expo.nikkeibp.co.jp/tgs/2012/en/business/intl.html o http://expo.nikkeibp.co.jp/tgs/2011/en/business/intl.html  Each invited publisher will be given a dedicated booth to conduct a series of business meetings.  Recruitment of Japanese companies will start AFTER all invited buyers are finalized. This means the Japanese companies will apply for business matching with specific interests in your company.  JETRO sends an invitation to companies that may include Tokyo Game Show exhibitors, JETRO’s past participants, a game association’s members, etc.  All meetings are pre-arranged. One meeting will run for 30-45 minutes (tentative).  Language: English (An interpreter will be arranged per company.)  A list of participating Japanese companies will be finalized at the end of August.

(6) Seminar at Tokyo Game Show

An invitee is asked to be one of the speakers at a JETRO-organized seminar held at Tokyo Game Show.

Objectives:  To deliver to Japanese game developers insights of overseas game market trends and business models.  To demonstrate your interests in Japanese games and growing business opportunities for Japanese games.

Logistics:

Date: Sep. 19 (Thu) or 20 (Fri) Seminar “Latest Game Market Trends” Location: Tokyo Game Show (Makuhari Messe) @Tokyo Game Show 2012 Expected attendees: 100 © Japan External Trade Organization Presentation length per speaker: 15-30min Language: English (Simultaneous interpreters will be arranged.)

(7) Required Information for Application

During the nomination process of JETRO’s invitation program, a candidate will be asked to provide the following information (subject to change):

 An applicant’s personal information (name, company, title, company address, email, etc.)  An applicant’s job descriptions, history, purchase decision-making authority, etc.  Availability of a seminar as a lecturer  Business details of an applicant’s company (business type, activities, game platforms, volume, target customers, key business partners)  An applicant’s interest in Japanese games (specific titles)  An applicant’s participation in past events in Japan and overseas

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(8) Timeline (subject to change)

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II. JETRO SUPPORTS INTERNATIONALIZATION OF JAPANESE GAME INDUSTRY

Japanese government policy under the brand “Cool Japan”:  To promote the export of Japanese including the gaming industry.  To support Japanese gaming companies to set up an office overseas.

(1) Export Promotion (Business Matching)

JETRO recruits foreign game publishers who:  Are seriously considering of Japanese games.  Have an established business in overseas markets.

JETRO proactively arrange meetings between foreign game publishers and Japanese gaming developers who want to expand their business into overseas markets through game events such as:  Game Connection America: business matching (since 2008)  Tokyo Game Show: business matching by inviting overseas publishers (since 2011)  Casual Connect : business matching (2011 & 2012 only)

JAPAN/JETRO BOOTH @GAME CONNECTION AMERICA (San Francisco) March 2011 March 2012 March 2013 Japanese developers: 11 Japanese developers: 10 Japanese developers: 7 ACQUIRE A&G /WINLIGHT A&G /WINLIGHT Arc System Works ACQUIRE Appirits Compile Heart Arc System Works Compile Heart CyberStep Compile Heart CyberStep IMAGICADIGITALSCAPE (Bauhaus CyberStep dango Entertainment) DIGITAL WORKS Entertainment LAND HO iNiS EitaroSoft Vanguard InterOne extreme Magic Pictures LAND HO! NETDIMENSION Vanguard R-FORCE ENTERTAINMENT Vanguard # of meetings arranged: 330+ # of meetings arranged: 350+ # of meetings arranged: 220+

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JAPAN/JETRO BOOTH @TOKYO GAME SHOW (Japan) September 2011 September 2012 Japanese developers: <20 Japanese developers: <20 Invited publishers: 6 Invited publishers: 9 (USA) Big Fish Games (USA) GameHouse (USA) Studios (USA) PopCap Games (USA) WildTangent (USA) 6Waves (USA) Cyanide Studio Montreal airG Wireless (Canada) (Canada) Roadhouse Interactive (Canada) Strategy First (Canada) PapayaMobile (China) AFA INTERACTIVE INVESTMENTS (Australia) Game Power 7 (U.A.E) Tahadi Games Media (U.A.E.)

FUKUOKA-JAPAN GAME MISSION BOOTH @CASUAL CONNECT (Seattle) July 2011 July 2012 Japanese developers: 3 Japanese developers: 5 Land Ho I-FREEK R-FORCE ENTERTAINMNET KOO-KI Vanguard Opus Studio R-FORCE ENTERTAINMENT Vanguard

Japanese Gaming Cluster Emerging In San Francisco & Silicon Valley Areas: JETRO San Francisco supports Japanese gaming companies in establishing an office in the San Francisco area. The San Francisco office develops a network of such Japanese affiliates and introduces them on the JETRO USA website. http://www.jetro.org/japanese_gaming_cluster

(2) Japan Office Set-up Support

JETRO helps foreign companies expand their business in Japan at no cost. Some of our NO-COST Services Include:  Temporary office space  Market entry information  Business partner matching  Expert business consulting

Find more information: http://www.jetro.go.jp/en/invest/

Find some of the JETRO USA clients who used JETRO services to establish a Japan office in the past: http://www.jetro.org/past_clients

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III. ABOUT JETRO

The Japan External Trade Organization (JETRO) is a non-profit government related organization that promotes trade and investment between Japan and the rest of the world. Our six U.S. branches located in Atlanta, Chicago, Houston, Los Angeles, New York and San Francisco serve the following four main objectives:  Help U.S. companies establish a Japan office JETRO provides free market entry information and support to U.S. business looking to successfully enter and expand in the Japanese market.  Help U.S. companies find Japanese business partners JETRO provides U.S. companies with opportunities to meet potential Japanese partners through business matching programs at major trade shows.  Connect U.S. investors with cutting-edge Japanese ventures JETRO connects U.S. investors, entrepreneurs and dealmakers with cutting edge Japanese technology ventures seeking to accelerate their growth in the U.S.  Showcase premium Japanese For companies looking to expand or differentiate their product offering, JETRO showcases goods that are uniquely Japanese in industries such as food, , and entertainment that includes , anime, manga and gaming.

Learn more about our services at : Japan External Trade Organization (JETRO) www.jetro.org

[Reference] JAPANESE GAMING DEVELOPERS IN PAST JETRO’S BUSINESS MATCHING EVENTS

Please find some of the Japanese gaming developers (online, social and casual games) that participated in Game Connection, Casual Connect and Tokyo Game Show with JETRO in the past:

Game Connection America 2013 : http://www.jetro.org/gc2013_developers Game Connection America 2012 :http://www.jetro.org/gc2012_developers Game Connection America 2011 :http://www.jetro.org/japanese_game_developers_@_gc_2011 Casual Connect Seattle 2012 :http://www.jetro.org/casual_connect_2012_developer_profiles Casual Connect Seattle 2011 :http://www.jetro.org/event/japanese_game_companies_@_casual_connect_2011

Read our article: JAPANESE GAMES BREAKING INTO US MARKETS: Gaining Popularity at Game Connection 2012 (June 2012) http://www.jetro.org/japanese_games_breaking_into_us_markets

For further information regarding this program or to obtain the necessary application form, please contact Johnny Tan via e- at [email protected] or call 1-416-861-0000 ext. 229.

7 Japan External Trade Organization (JETRO) | Confidential – Please do not distribute.