connections | cultural tourism | september 2 0 0 6 2 4 6 8 14 10 18 12 16

photo: portland jazz festival portland photo: Exploring Oregon: Authentic The Importance Tourism of Cultural Willamette, Umpqua Valleys: Exploring the Back Roads Exploring Umpqua Valleys: Willamette, Could that Town Little Sisters: Ashland: Taking Show Business to a Different Level a Different to Show Business Ashland: Taking Pass: the Arts City Reconnects with Grants Jazz for Right Always Portland: The Weather’s Beach on the Keepers City:Lincoln Finders, Roots Astoria: Its to A City True Builds Clackamas Value Collaboration County: Cultural Tourism Is a Growth Industry Is a Growth Tourism Cultural Contents

Jazz Festival. Jazz the 2006 Portland blues at blues blows away away blows the wintertime Nicholas Payton “Over the past decade, travel industry research confirms that cultural and heritage tourism is one of the fastest growing segments of the travel industry.”

These words, and an array of facts to back them up, come from “A Position Paper on Cultural and Heritage Tourism,” published by the U.S. Department of Commerce and the President’s Committee on the Arts and the Humanities for the 2005 U.S. Cultural & Heritage Tourism Summit. photo: hadley mccann In Sisters, festivals ranging from music to quilts This trend is rooted in the very nature of travel. Tourists are by and large attract tourists and fuel the economy. a curious breed with a hunger for experience and knowledge of the world and the people in it. It’s the same urge that draws people to arts events, museums, and festivals, and that drives artists to create. In a world of interchangeable communities, cookie-cutter malls, and plastic souvenirs, a growing number of travelers are searching for the new, the different, the authentic. That last word is particularly important. As the globe shrinks and visitors grow tired of creeping homogenization, authentic experiences become a key factor in deciding where to go and what to do. Will I find a distinct sense of place, a genuine glimpse into other cultures, other times, other ways of living? Will I connect with real people? Will I learn something new? Will I create unique memories? Fortunately for us, Oregon offers a wealth of authentic and unique experiences to attract these discerning, inquisitive tourists. This publication highlights a handful of the many ways communities, organizations, and businesses are using tourism to showcase and preserve the rich cultural heritage of our state, while adding to the photo: lincoln city visitor and convention bureau diversity and vibrancy of our economy. Anyone who takes a moment to look around The Oregon Coast: 360 miles of artistic inspiration. will find hundreds of others.

commissioners staff connections Cynthia Addams Christine D’Arcy Connections is a series of Keizer, Chair Executive Director monographs highlighting best Ron Paul Shannon Planchon practices and the arts at work

oregon arts commission commission arts oregon Portland, Vice Chair Assistant Director in Oregon. Jean B. Boyer Cowling Laurel Schweitzer MacMillan Medford Community Development Coordinator Writing: Debi Coleman Vicki Poppen George Taylor Portland Arts Education Coordinator Cyrano Communications Bart Eberwein Meagan Atiyeh Portland Portland Visual Arts Coordinator Boyd Harris Renita McNaughtan Design: Condon Executive Assistant Thomas Osborne Andrea Heid Thomas Osborne Design Eugene 775 Summer Street NE, Ste 200 Bend • connections connections Royal Nebeker Salem, Oregon 97301-1280 Gearhart (503) 986-0082 Voice Coordination and Research: (503) 986-0260 Fax Laurel Schweitzer MacMillan (503) 986-0123 TDD [email protected]

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Smithsonian Magazine Smithsonian photo: jennifer reiley photo: (19% vs. 12%) (19% in a hotel, motel, or B&B (62% vs. 55%) vs. (5.2 nights nights) 3.4 other travelers other travelers vs. $457) ($623 $1,000 to spend • Are more likely to stay to stay likely more • Are trips longer • Take of Association Industry Travel Source: and America Edition 2003 Traveler, Historic/Cultural Research shows that Research and heritage cultural tourists: than • Spend more likely more • Are Cultural Facts Tourism Travel Oregon, the the Oregon, Travel 1 — Governor Kulongoski Ted Tourism is a vital economic driver in Oregon, contributing significantly significantly contributing economic is in Oregon, a vital driver Tourism to the health of our communities through job creation and increased creation job through the health tax to of our communities natural discover and to connect the diverse continue with Visitors revenue. of our unique state. treasures Oregon is justly famous for its coastline, mountains, forests, rivers, and Nationally, historic/cultural travel volume grew 13% between 1996 and 2002, from 1996 and 2002, from between 13% grew volume travel historic/cultural Nationally, Tourism is Oregon’s largest traded-sector industry. It employs 90,000 Oregonians Oregonians 90,000 employs It industry. traded-sector largest is Oregon’s Tourism canyons – a landscape of natural splendor that creates a sense of place like no other. An authentic Oregon experience can’t be replicated on a backlot or forged they visit. visit. they adults say that a specific arts, cultural or heritage event or activity influenced their influenced or activity event or heritage cultural arts, a specific that say adults wherever the economy drive help those visitors Significantly, destination. of choice 192.4 million person-trips to 216.8 million person-trips. Across America, 35.3 million million America, 35.3 Across person-trips. million 216.8 to person-trips million 192.4 tourists. tourists. national statistics show that fully 81% of the 146.4 million U.S. adults who took a took who adults U.S. million 146.4 the 81% of fully that show statistics national and heritage cultural were year past home in the from away or more 50 miles of trip and contributes $7 billion to the state’s economy each year. economy state’s the $7 billion to and contributes but tourism, cultural for explicitly out figures break arm, doesn’t tourism state’s Oregon’s Cultural Riches: An Important Natural Resource Dance Kaleidoscope and the Terra Nova Consort enliven the free Green Show at Oregon Shakespeare Festival in Ashland. Nova Consort the free Green Festival Oregon enliven Shakespeare Show at Dance Kaleidoscope and the Terra “Over “Over the past decade, travel industry research one is of tourism heritage confirmsthe segments of the growing industry.” fastest travel that cultural and - In some of your reading, you will you reading, some your of In clackamas county tourism development council development county tourism clackamas photo: visitors and convention association of lane county lane of association and convention visitors photo: other venues other and camps classes arts classes, cooking developed by the National Endowment for the Arts, the the Arts, the for Endowment National by the developed of Institute the Humanities, the for Endowment National on the Committee Services, President’s Museum and the Humanities. and the Arts • Visual arts museums, galleries, studios, and studios, galleries, museums, arts • Visual centers visitors and museums • Heritage/history and festivals fairs • Community and wine festivals • Food tours events, galleries, and arts • Crafts festivals • Film shopping • Antiques and home tours • Garden events and gardens, parks • Public parks wildlife • Zoos, aquariums, and wine tours, Food opportunities: • Educational notes paper white a States,” United in the Tourism “Cultural 1. From experience, along with the humanities and the arts arts and the humanities the with along experience, that will accept readers trust We descriptions. all of publi in this tourism” “cultural term use the of any sense. inclusive most broadest, its to refers cation Heceta Beach on the Oregon Coast. editor’s note: and heritage cultural to references across come history include we our purposes here, For tourism. tourism cultural overall the as part of and heritage Giant covered wagonsGiant mark The End of the Oregon Trail in Oregon City. Center Interpretive - - - -

1 Travel directed toward experiencing directed toward the Travel • Historic structures and sites structures • Historic corridors • Heritage • Performing arts • Performing arts • Folk museums, historic sites, dance, music, theater, theater, music, dance, sites, historic museums, buildings, historic book and festivals, other neighborhoods, and fairs, and crafts arts landscapes. celebrate that and attractions events the These are is: tourism Cultural During the 1995 White House Conference on Travel on Travel Conference House 1995 White the During and of a place. special character heritage, arts, rooted in our rich heritage and culture, America’s popula and our diverse our creativity history, a with our communities to provides visitors tion, including wide opportunities, variety of cultural side all over the state. Native American tribes Native state. the over all side as as well museums, and build festivals host arts, performing pulse with centers Urban casinos. and parks, restaurants, clubs, galleries, museums, Oregon distinct a showing them of All universities. sensibility. — is rich with stories people want to hear. to want people stories — is rich with writers, painters, Northwest of collection artisans, beadmakers, glass potters, sculptors, artists. and other basketweavers, mountains. our of shadow our beaches and in the and the food for reputation us a growing gives winer restaurants, visitors: draw that attractions culinary markets, farmers ies, microbreweries, and classes. festivals Celebrating People and Places: Cultural Tourism Defined • Interesting, unique small towns dot the country the dot towns small unique • Interesting, 1. Source: Travel Oregon Economic Impact report, January 2006. • Our history — natural, pioneer, Native American Native pioneer, — natural, history • Our an impressive inspires splendor natural • Our at thrive festivals theater and music • World-class and climate, by geography blessed farmland, • Our the diversity and uniqueness of place: The natural, natural, The place: of and uniqueness diversity the our communities give that aspects historic cultural, Every them. has in Oregon point compass Every life. American reser Native area, rural village, town, city, can riches that cultural authentic unique, has vation economy. the fuel and help tourists attract and Tourism, a coalition representing America’s arts, arts, America’s representing a coalition and Tourism, and organizations, humanities preservation, historic following the agencies presented cultural federal tourism: and heritage cultural for definition notes than in Oregon. from plastic. Our cultural and historic riches are as much a part of that distinct Oregon experience as Mount Hood, Hell’s Canyon and Crater Lake. Artists – indeed, all people, artists or not – are formed and informed by place, and nowhere is this more evident

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- March 2004 March photo: david cooper david photo: ¬—Oregon Labor Trends Labor ¬—Oregon Oregon Employment Department Employment Oregon report for 2005, and from Oregon Labor Trends, Oregon Employment Department, March 2004 1. These figures come from an Oregon ShakespeareFestival economic impact There among is opinion the Ashland a widespread famous is justly Festival Shakespeare Oregon notes www.osfashland.org www.ashlandchamber.com financial success. Ashland is famous in Oregon as a Oregon in famous is Ashland success. financial as wields tourism cultural power the of prime example example. only the hardly it’s But engine. an economic arts, the using are state the throughout Communities to as tools and imagination folkways, history, local also while and diversity, growth economic build help communities. their of heritage cultural preserving the serve as Let them follow. stories those of A handful each examples, other a thousand for springboards this own senseof its own heritage, its reflecting called place special creative, multifaceted, wonderful, “Oregon.” business community that more than half more of the localbusiness community that dependent are on of the jobs and one-third businesses is It every by the OSF generated crowd year. the tourist no longer community the business about supporting Ashland today seems in a one-way fashion. the arts symbiotic of the synergistic, be example to a striking of both.co-existence and its productions its of quality the for nationwide day-trip options, though arguably the most dramatic. most the arguably though options, day-trip photo: t. charles erickson t. photo: -

- 1 - magazine magazine Sunset Festival Shakespeare Oregon Chamber of Commerce Ashland The Winter’s Tale. Winter’s The

The festival itself employs upwards of 300 people people 300 of upwards employs itself festival The Those visitors buy theater tickets (373,000 of them (373,000 them of tickets buy theater Those visitors You think people like to leave their brains at home at brains their leave to like people think You

touring. Crater Lake National Park is just one of many many one of is just Park National Lake Crater touring. ing variety of outdoors activities, ranging from hiking hiking from ranging activities, outdoors of variety ing to wine fishing salmon to river-rafting to and biking Jacksonville – a pair of popular and rewarding attrac and rewarding popular – a pair of Jacksonville is an amaz side wildlife the On right. own tions in their and performing arts are just over the way in historic in historic way the over just are arts and performing noted, “pique the interest of food critics nationwide.” nationwide.” critics food of interest the “pique noted, music classical of Festivals Britt Wolftrap-like The and performing arts groups, a college campus, and a a college groups, arts and performing as that, restaurants of concentration face.” On the urban side are its galleries, bookstores, bookstores, galleries, its are side urban the On face.” theater other of a number parks, brewpubs, shops, exemplifies Oregon’s magical “wildlife-urban inter “wildlife-urban magical Oregon’s exemplifies – making it one of Ashland’s largest employers. But But employers. largest Ashland’s one of it – making that town in this thing only the from is far play the – many, but not all, in skilled or artistic positions positions or artistic in skilled but not all, – many, that surrounds the festival, and that economic impact economic and that festival, the surrounds that $129 million. than more to climbs community on the month season. Take into account all the tourist activity activity tourist the all account into season. Take month in 2005), stay in hotels and B&Bs, and dine out, to the the and B&Bs, and dine out, to hotels in in 2005), stay 9- typical a in expenditures direct in million $25 of tune home of the Oregon Shakespeare Festival. Festival. Shakespeare Oregon the home of playwrights new and familiar. And Shakespeare, of of And Shakespeare, and familiar. new playwrights is the Ashland For all. of most Shakespeare course; Chekhov, Shaw, Ibsen, Albee, Mamet, August Wilson, Wilson, August Mamet, Ibsen, Albee, Shaw, Chekhov, who fill nearly every theater seat in Ashland. For much much For in Ashland. seat theater every fill nearly who done: seriously stuff, see is challenging they what of when they go on vacation? Tell that to the thousands thousands the to that Tell go on vacation? they when William LanganWilliam in Level a Wholeto Different “Show Business” Taking Left: Open to the sky, the Oregon Shakespeare Festival’s outdoor Elizabethan Stage seats 1,200 people. Right: Actor Actor Right: 1,200 people. seats Stage outdoor Elizabethan Festival’s the Oregon Shakespeare Open the sky, to Left:

… going to the theater. … going hundred hundred thousand people of all ages head to Ashland for the express purpose of hours hours from the largest metropolitan area. From February through October, nearly a picturesque picturesque town in the Siskiyous at the southern limit of Oregon – five freeway Any Any discussion of cultural tourism in Oregon must take note of Ashland. That

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The strategic use of public art to draw visitors to the the to visitors draw art to use public of strategic The bears fiberglass of 2003, a score In bank bought the them, – 23 of eagles bald to way gave bears 2006, In “flying” overhead from steel trees or perched on or perched trees steel from overhead “flying” birds The passersby. at glare to boulders sidewalk An Old art collaboration, Evergreen latest the signify com to America, created of Celebration Fashioned the of signing the of anniversary 230th the memorate the “capture to Designed Independence. of Declaration a out for decked town a turn-of-the-century of spirit art-and-history summer-long the celebration,” patriotic art by local hand-painted 23 plaques, featured festival since decade in each event a significant capture to ists with dovetail to scheduled was celebration The 1776. festival, music art and street Rogue the Art Along the Brady Adams (far right), president of Evergreen Bank and Bank of Evergreen president right), AdamsBrady (far parade. Celebration of the Old Fashioned Grand Marshall a shared have to people for a way he said, “It’s poor,” manner.” in a positive experience Eagles and Artists and Bears – Oh My! plan. business is inscribed in Evergreen’s Valley Rogue is commitment that way the is significant more Even community. the of fabric the into interwoven embel who artists, local out to them and adopted imaginations. their of extent full the to lished them the to town, throughout displayed were artbears The to off auctioned then and visitors, residents of delight agencies servingcommunity nonprofit local support raised more BearFest years, two first its needs. In sold; were 62 bears the of 2005, In five $400,000. than permanent its for city the to donated were rest the artists local most BearFest, Until art collection. public regularly connect they Now, each other. knew scarcely purpose express the for built Evergreen in a warehouse and to and commune, create to a place artists giving of bank. by the art commissioned public the showcase - - -

Oregon Business photos: evergreen federal bank federal evergreen photos: Evergreen Federal Bank Federal Evergreen –Brady Adams, president Adams, –Brady siness. t in the banking business. I’m in the I’m in the t in the banking business. I’m no bu tourism It has also inspired a civic-minded bank to help help bank to a civic-minded inspired also has It as a case sees this Adams Brady Bank president The gold that drew the first settlers to the Rogue Rogue the to settlers first the drew that gold The magazine put it in a December 2005 profile, “In order order “In 2005 profile, in a December put it magazine be to has community be successful...the bank to the for a tourism can build community A healthy successful. then who retirees affluent attracts industry that way And the area.” Pass Grants the in settling consider art. “Art with was decided, Adams community, build to rich or or old, young people, connect to ability the has Valley is long gone. The timber industries that sus that industries timber The gone. is long Valley one natural But in decline. are residents later tained impor more ever and grows strong, remains resource long has It Rogue. mighty the wane: assets other as tant Zane as such writers enthusiasts, white-water inspired fly-fisher and avid novelist Western famous (that Grey painters. weekend of hundreds and filmmakers, man), and in river, celebrated its with Pass Grants reconnect in America.” town river best “the create to process, the Bank has Federal Evergreen mechanism And the art. Public effort? this chosen for As self-interest. enlightened of A River Wild; A City Reconnected;A River a Difference Making to Committed a Bank Just Just a few miles up I-5 from Ashland, another Oregon community is using the to arts help create a distinct sense place, build civic pride, and attract In visitors. Grants the growth for Pass, stage through economic the arts set is not being by the Bard, but a bank. by Top left: 23 hand-painted plaques took visitors on a walk through history through on a walk in 23 hand-painted visitors took left: plaques Top a photo-op for and break her bears artist An Left: Bottom Pass. downtown Grants 2004. during BearFest

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“The arts can change the way a community looks looks a community way “The the can change arts Today, historic buildings are being spruced up spruced being are buildings historic Today, established College 2003, Community In Rogue Build an Arts awarded was 2005, college In the com ten-year visionary cohesive, a is result The Evergreen Federal Bank is but one example of of one example Bank is but Federal Evergreen munity strategic plan for incorporating the arts into into arts the incorporating for plan strategic munity the Mitchell, Charlie life. Pass Grants of fabric the key a and coordinator development economic city’s this: like it put Initiative, Works Art the in player the view outsiders way the and can change itself at community.” force. A decade before the first BearFest, a group a group BearFest, first the before A decade force. musicians, artists, together brought organizers of a monthly to create businesses, and nonprofits and the music, food, community, of celebration First long, Before Pass. Grants in downtown arts a thousand over attracting was Art Night Friday people. galleries with populated well a city throughout and na regional local, of work the showcasing events arts festivals, sites, Historic artists. tional others among Rogue, the Art Along May, – Amazing a create and theater music of – and performances calendar. cultural rich year-round mis the with Initiative Community Art Works the activities and arts-related arts the develop “to sion develop economic regional of component as a vital in our community.” life of quality the and of ment, planning its continue to grant Communities focused and an intensive followed There efforts. focus of dozens involving process community and interviews. meetings, community groups, groups, arts educators, youth, artists, Businesses, ages, all of people leaders, community seniors, participated. perspectives and backgrounds how Grants Pass embraces the arts as an economic as an economic arts the embraces Pass Grants how A City Discovers its Artistic Soul – and an Economic Engine www.visitgrantspass.com www.bearfest.org www.artworksgp.com - - - - BearFest Rogue Valley Works Art College Rogue Community Bureau & Convention Visitors Pass Grants reported, “Evergreen Federal’s Federal’s “Evergreen reported, Oregon Business

Those ripples, as ripples tend to do, form a circle. a circle. form do, to tend as ripples Those ripples, Evergreen Bank is hardly the only arts supporter supporter arts only the Bank is hardly Evergreen Bears and eagles are beloved denizens of the Rogue Rogue the of denizens beloved are eagles and Bears bank have built through its bears and eagles and other and other and eagles bears its through built bank have activities. community of deposits, he estimates that two-thirds of the bank’s bank’s the of two-thirds that he estimates deposits, of good will he and his the to can be attributed income hit a record, and 2005 was on track to exceed that. that. exceed to on track and 2005 was a record, hit Based on cost why. he knows believes Adams Brady of that growth in the last two years.” Its 2004 profits 2004 profits Its years.” two last in the growth that of As much 2000, with by 50% since increased have assets ter on the Rogue itself would understand and respect. respect. and understand would itself Rogue on the ter installers, security officers, nonprofits, and cleanup cleanup and nonprofits, officers, security installers, raf any that here work at effect is a ripple There crews. When the works are on display, Evergreen contracts out contracts Evergreen on display, are works When the a fabricator whose clients include Disney, contribute contribute Disney, include whose clients a fabricator project. the impact of and economic artistic the to live and work (and pay taxes) here. In addition to the the to addition In here. taxes) (and pay and work live EB Effects, like suppliers local 35 or so artists, town’s ability” of a place. And, of course, for the local economy economy local the for course, And, of a place. of ability” and artisans who artists the are which of least – not the committed business can do for the livability and “visit livability the for can do business committed in Grants Pass, but it is an apt symbol of what one what of symbol is an apt but it Pass, in Grants displays, paths and pedestrian bridges, and a free trans free a and bridges, pedestrian and paths displays, downtown. and Park Riverside between loop portation the city and private entities. Features include a resort resort a include Features entities. private and city the art public expanded hotel, old an of bones the from built a sweeping enhancement of both banks of the river, river, the of banks both of enhancement sweeping a by owned parcels and land own Evergreen’s including study commissioned by Evergreen, the project envisions envisions project the Evergreen, by commissioned study intended to capture, extend, and celebrate the position position the celebrate and extend, capture, to intended a on Based Rogue. the to Gateway the as Pass Grants of of place – its authenticity, if you will – is the river itself. itself. river the is – will you if authenticity, its – place of plan ambitious an Project, District River the Enter Valley. But the focal point that gives the area its sense sense its area the gives that point focal the But Valley. A River Runs Through It nesses that takes place early in October. in October. early place takes nesses that an annual event sponsored by the city and local busi and local city by the sponsored event an annual The River District Project is an ambitious plan to celebrate Grants Pass as the gateway to the Rogue River (conceptual drawings). the Rogue River Pass to as the gateway Grants celebrate to plan is Project ambitious an District The River ------. pova , which was one was , which pova February celebrating Black History Month that that Month History Black celebrating February programs outreach a series education of provides organizations. cultural area with in collaboration 3. Simultaneously, produce a citywide event during during event a citywide produce 3. Simultaneously, Once upon a time, the air along Portland’s Williams Williams Portland’s air along the upon a time, Once but a memory, is just old of Avenue Williams The The economic formula is simple: sixteen participat sixteen is simple: formula economic The They course. of jazz, the up for show just don’t People fes the of success the to important are partners All By taking place in February, the festival provides a provides festival the in February, place taking By Avenue sang with jazz night and day. This was the late late the was This and day. night jazz with sang Avenue jam and the street lined the clubs 1940s, a time when Northwest. in the best the among were sessions here jazz many for a hangout was days in those Portland and L.A., of Seattle two between traveled legends who country. scenes in the biggest the as an important on a comeback is working Portland lovers. jazz for and a destination musicians for stop has Festival Jazz seasons,Portland its each of During coincides with Black History Month, reflecting the reflecting Month, History Black with coincides experience. African-American the within jazz of roots down in place take performances profile high While all happen performances and free ballrooms hotel town pro education and jazz history black city, the over neighborhoods Portland in a variety place take grams and communities. pub other and use ballrooms of free provide hotels ing rooms of a number plus performances, for lic spaces food retain the hotels return, In and staff. artists for individual their and can promote receipts and beverage promotional festival within packages Lovers” “Jazz by coordinated advertising and materials imagi Aggressive, sold. attracted, be informed, to have a successful for element is a critical marketing native it aspects, as in other And here, event. tourism cultural partners. strong of support the have to helps so than none more perhaps tival, first in the creation its behind forces motivating the of take don’t people me that amazes continually “It place. manag said associations,” visitors local of advantage that entities “They’re public Smith. Sarah director ing resource an untapped but remain help, to available are communities.” in many Staging a Jazz Comeback in Portland A Cultural Tourism Event with a Strong Economic Impact and other hotels Portland for boost financial welcome the is traditionally what businesses during tourism timing The year. the of month occupancy annual lowest - photo: portland jazz festival portland photo: tourism event that will bring enhanced economic economic enhanced will bring that event tourism tourism- and other restaurants hotels, impact for businesses. related recog internationally by presenting music jazz by supplemented concerts in ticketed artists nized regional showcasing performances 50 free up to talent. Visitors Association (POVA) and participating and participating (POVA) Association Visitors cultural a regional develop hotels, downtown 2. Increase the awareness of Portland as a center for for as a center Portland of awareness the 2. Increase 1. Through a partnership with Portland Oregon Oregon Portland with a partnership 1. Through The festival exists to “promote jazz in the Pacific Pacific in the jazz “promote to exists festival The ...Even when it drizzles – which, as everyone knows, knows, as everyone – which, drizzles it when ...Even Adam Rogers and John Patitucci at the 2005 festival. at Patitucci and John Rogers Adam from packing umbrellas, anoraks, and tourist dollars, dollars, and tourist anoraks, umbrellas, packing from a to and listen inside sit to Portland to and heading goes, saying old As that jazz. world-class of lot whole they And come will come.” they it, syncopate you “If started Festival Jazz Portland since winter every have, in 2004. and economic of forms new generating while Northwest serves here It area.” Portland the impact within social can tourism cultural what of example as a near-perfect suggest: goals overall as these be and do, income income during the lowest occupancy month of the year. And what could be a more thansome hot music? winter bluesy Portland rainy, the cold, from break appealing Jazz for Right Always The Weather’s soggy Our winter in February. in Portland a lot does it lovers music of thousands not deter does reputation It’s It’s not much of a to trick get to visitors when Portland the air is warm, and the skies are blue, and the mountain is out. But the wet heart of is February a different kettle of steelhead altogether. In 2004, a group of smart arts tourism, and people business decided that the Rose City needed a way to fill hotel rooms generate and tourist

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31 20 86 50 106 hotels. 1,500 festival. 15,000 1,250+ Singapore. 23,000+ 22,000+ businesses. 2006 festival. Portland hotel. and local other or more nights in a nights or more by the Numbers by donated the 2006 to ated for local hotels. for ated came from Japan andcame from Japan Number of hours that that Number of hours over the 10 days of the the 10 days over that purchases tickets tickets purchases that with POVA and stay in and stay POVA with for hotels, restaurants, restaurants, hotels, for members. Visitors also Visitors members. Percentage of audience Percentage Percentage of audience Percentage the 2006 festival gener the 2006 festival Number of performance represented by audience represented that comes from outside comesthat from outside Number of “room nights” Number of “room nights” and outreach events held and events outreach as part package of a deal more than 150 volunteers than 150 volunteers more Total attendance in 2005. attendance Total Total attendance in 2004. attendance Total Total attendance in 2006. attendance Total Portland Jazz Festival Jazz Portland Percentage that stays two stays that Percentage Portland, meaning dollars meaningPortland, dollars Number of different states states Number of different - photo: portland jazz festival portland photo: The result of all this activity, if Portland Jazz Festival Festival Jazz Portland if activity, this all of result The A central education program is “The Incredible is “The program Incredible education A central ing, photography, art, literature – and rain be damned. – and rain art, literature photography, ing, Journey of Jazz,” a 75-minute music/theater program program music/theater a 75-minute Jazz,” of Journey jazz of story the tells that school audiences middle for through and culture, music in African roots its from role current its to States, United in the development its to contributions treasured most America’s as one of 2007 include for scheduled Programs culture. world children for and music in words jazz StoryTimes, Jazz County Multnomah at weekends both held and families which Sessions, 21 Jam and Under Library branches; hone to players school and college high talented invite man jazz local session with club skills in a live their Brown. Mel in Portland: month jazz February will make way, its has film, writ music, forms, its in all jazz of a celebration to 12,000 patrons, students and festival musicians musicians and festival students patrons, 12,000 to school assemblies, middle of mix a varied through classes. and master lectures, workshops, public music general on enhancing focus Primary goals within excellence artistic and fostering appreciation of free presented are programs All musicians. student are performances, school middle for and, except charge, public. the to open www.pdxjazz.com www.pova.org - - Festival Jazz Portland Association Visitors Oregon Portland Each season, Portland Jazz Festival connects up connects Festival Jazz Each season, Portland One of the most important mandates we put upon we mandates important most the of One The legends include many of the foremost names That immersion covers the full range of jazz experi

generations. form of outreach and education programs designed to to designed programs and education outreach of form upcoming – and to community greater the out to reach arts and heritage organizations is that of helping to to helping of is that organizations and heritage arts the takes obligation This legacy. our cultural preserve Connecting through Black History and Music Education jam sessions spotlight regional artists such as Tom Grant, Greta Matassa, Dave Peck and Nancy King. and Charlie Haden signed up for showcase events at downtown halls and hotel ballrooms. Free gigs and in jazz. Shorter, Wayne McCoy Tyner, Dianne Reeves spring for tickets to hear a jazz legend explore his art. ticketed and no-charge events enables casual fans to sit in on a free performance or two before deciding to ence: Concerts, rehearsals, late-night jam sessions, master classes, workshops and lectures. A mixture of individual emotion in the history of Western music.” Western of history emotion in the individual Wynton Marsalis has called “the highest rendition of of rendition highest “the called has Marsalis Wynton given thousands of residents, out-of-towners, and musi out-of-towners, residents, of thousands given great jazz that in an artform immersion cians a 10-day Singer the 2006 DeeDee festival. at Bridgewater - photo: lincoln city visitor and convention bureau and convention city lincoln visitor photo:

Certain floats carry numbers that are also good for also good are that carrynumbers floats Certain brain as the start got its project Keepers Finders The the interest of beach safety, the floats are not placed in placed not are floats the beach safety, of interest the climbing any require that or in areas danger of areas cliffs.) the onto or a complete and a show,” “dinner lodging, a night’s shopping golf, meals, lodging, with package, weekend a unique blow to opportunity and an certificate, gift studio. glass local a at float “The best souvenir I’ve ever taken home from vacation” to project an intriguing seeking artist a local of storm than the ones of old. Finders take their discoveries discoveries their take Finders old. ones of the than Bureau, and Convention Visitor City Lincoln the to and authenticity of a certificate given they’re where is held A drawing artist. the of sketch a biographical comb to unable physically are who those for monthly (In float. a finding at chance own their beach for the - The modern versions come not from fishing boats, boats, fishing not from come versions modern The In days gone by, visitors combing Oregon’s beaches Oregon’s combing visitors gone by, days In use buoy world the vessels around fishing that Now but from the studios of local glass artists. Each year, Each year, artists. glass local of studios the but from handcraft to 12 artists 8 to commissions City Lincoln colorful more even floats glass and numbered signed often found treasures from the east, blown glass floats, floats, glass blown east, the from treasures found often by Japanese Used and blue. green of shades in deep from ranged globes the their nets, float to crews fishing hoarded, were They in diameter. feet two inches to two dedicated for a find ultimate – the and adored polished beachcomber. on except find – rare is a float glass a blown plastic, ant lines Lincoln beach that public of stretch mile 7-1/2 the volunteers of 1999, an army since Each winter City. line tide high the above floats 2,000 than more hides find to people for beach embankment the and below and keep. In Lincoln City, It’s Finders Keepers, Keepers, Finders It’s City, Lincoln In no losers are there …Well, and Losers and restaurants and wine tastings – are every month of the occupy calendar. popping and celebrations fairs festivals, up like, um, champagne corks; The The Oregon Coast attracts attention ways creative to be discovering seems its 360 along miles for community Every splendor. much more than its celebrated of natural using the arts to take the beach beyond experience sand, surf and Each scenery. town has a gallery or twelve; abound; festivals music culinary arts – classes cooking Floats this beautiful don’t just “show up.” They’re lovingly made by local artists, then scattered on the beach for lucky on the beach for then scattered They’re lovingly made by local up.” artists, “show just this beautiful don’t Floats beachcombers find. to

– Sandy Pfaff, – Sandy purest form of form purest … Tourism is the … Tourism Lincoln City Visitors Visitors City Lincoln economic development. and Convention Bureau and Convention

oregon arts commission connections

• 10 oregon arts commission • connections 11 - - photo: lincoln city visitor and convention bureau and convention city lincoln visitor photo: Search for a Beautiful Glass Float, Pick Up an Ugly Glass Bottle col its beach trash has even incorporated City Lincoln can Beachcombers Keepers. lection effort into Finders and through facilities lodging at area up litterbags pick can then be exchanged litterbag Each center. the visitors to for a chance Bureau and Convention at the Visitor in a monthly a float drawing. win con the is both said Pfaff, tourists, to appeals What find often a float of in search come who And those www.oregoncoast.org reasons people come to Lincoln City in the first place. place. first the in City Lincoln to come people reasons art lovely a finding of fun the and past the nection to solely here come “People beachcombing. while object and again again return and many opportunity that for search.” the of joy in the participate to floats un-numbered where galleries, area to way their of array a dizzying with along sale for available are return they When world. the around from fine art glass as – perhaps, souvenir a wonderful have they home, – and one ever best said, the has one visitor least at very on that a memory time and place a special of Coast. Oregon wonderful - - Bureau and Convention Visitors City Lincoln For the city, artists and businesses, Finders Keepers Keepers Finders businesses, and artists city, the For Finders Keepers kicks off each October with the with October kicks off each Keepers Finders Lincoln City signed on as sponsor, hosting the inau the hosting on as sponsor, signed City Lincoln doors. But it wouldn’t succeed if it didn’t offer visitors visitors offer didn’t it if succeed wouldn’t it But doors. the underscores that experience unique enjoyable, an is proving to be a perfect combination of art and the out the and art of combination perfect a be to proving is available throughout the year at the Jennifer L. Sears Jennifer the at year the throughout available Art Studio. Glass and glass blowing demonstrations and classes are are and classes demonstrations blowing and glass present featured artists and receptions. Glass floats are are floats Glass and receptions. artists featured present galleries, and shops gift in most purchase for available Each June, the Glass Weekend Gallery Hop marks the the marks Hop Gallery Weekend Glass the Each June, galleries many City’s Lincoln In between, fiery finale. annual Glass Float Ball and the Glass Galore Art Fair. Art Fair. Galore Glass and the Ball Float Glass annual and resorts. the Lincoln City Lodging Association, the Tanger Outlet Outlet Tanger the Association, Lodging City Lincoln the hotels of and a number Casino, Winds Chinook Center, list of local and regional businesses both directly and directly businesses both and regional local of list including industry, tourism in the involved indirectly gural season in 1999-2000. Partners now include a long a long include now season in 1999-2000. Partners gural development.” the area as an economic development act. “In fact,” fact,” act. “In development as an economic area the economic of form purest is the “tourism she added, head of the Visitors and Convention Bureau, Lincoln Lincoln Bureau, and Convention Visitors the head of in arts glass expand to as a mechanism it saw City launch the new millennium. According to Sandy Pfaff, Pfaff, Sandy to According millennium. new the launch

Visitors can even learn to blow their own floats at local glass studios. learn canat even studios. glasslocal their own blow to floats Visitors - - newspa The Daily Astorian Dozens of travel writers followed the Corps of Corps of the followed writers travel Dozens of No conspicuous single entity drove this renaissance, renaissance, this drove entity single conspicuous No that been a unifying mission however, has, There said thing,” real the for hungry “Americans…are The wealth didn’t last, but the history, the Victorians, Victorians, the history, but the last, didn’t wealth The per. “They are bored with anonymity. They are bored bored are They anonymity. with “They bored are per. rich Astoria’s In awaking.” are They uniformity. with he believes, people, and real beauty, natural history, country. in the other any unlike a place discover they People tourism. cultural of appeal is the “Sense place of they hotels, chain enough anonymous been to have uniqueness.” want This Time, It Didn’t Begin with Lewis and Clark the surrounding events cover to west route Discovery got here, When they Bicentennial. and Clark Lewis visitors discovering this scenic corner of Oregon. Oregon. of corner scenic this discovering visitors 35% between increased visitors of number The for Trust 2002 and 2003, National and in 2004, the “Dozen its one of Astoria named Preservation Historic Destinations.” Distinctive it’s Rather, overnight. flower full into burst nor did it years many for mass critical of a state to been building and private business, civic, of a combination – through and independently. together both working forces, a with a community from organically sprout seemed to sea, and river climate, of forces the fighting of heritage that puts Benoit Paul Manager City living. earn its to “You Astoria. for Do it words: simple four into mission roots,” your to true real, community your keep to have was wanted leaders community thing last he said. The residents. away drive tourists with a popularity let to and museums galleries Astoria, in today’s And so, bistros stores; and hardware stations gas with coexist waterfront working the abound; and shops and coffee trolley, a tourist walk, history an interpretive boasts authen is that It museum. maritime and a celebrated a turns that and everyday, holiday of a balance ticity, be to – something organism breathing a living, into city in and enjoyed. lived both of editor Forrester, Steve Victorian houses to rival those of San Francisco, and Francisco, San of those rival houses to Victorian made thosewho them served and fishermen, canners, in Oregon. city second largest the Astoria has is, Astoria fact did. The legacy and hard-working should town single any than interest historic more a is inspiring interest That be allowed. probably of number and in the town in the both resurgence, The fortunes of the small town at the mouth of the the of mouth the at town small the of fortunes The Just five years after Lewis and Clark left their left Clark and Lewis after years five Just The Liberty Theater’s main in chandelierThe was restored Liberty Theater’s panels As made its are and of cloth in the original, 2002. in 11 feet measures approximately and it parchment, diameter. financier sent fur traders to the Northwest to establish to establish Northwest the to fur traders sent financier benefactor, their after it named They post. a trading U.S. oldest as the set in history was Astoria and Fort Rockies. the of west settlement boom of ride coaster been on a roller have Columbia city the made never trade fur The since. ever and bust a glorious For salmon. with did come rich, but wealth wealthy of 1800s, class a new late in the decades few hills with the covered pilots fishermen and river layer of history. history. of layer Building Roots: Your to Be True a Renaissance on History and a Sense of Place York a New “ocian,” western near the fort log cramped An old bumper sticker concisely captures the identity that have if its quaint.” residents ain’t Nor, makes Oregon’s “Astoria oldest popular with tourists: city increasingly anything to say about it, will it ever be. For that would not be the authentic Astoria, a community determined to celebrate its proud roots working-town and layer upon

oregon arts commission connections

• 12 oregon arts commission • connections 13 -

An Extra Added Attraction: Tourists the renovated Astorians a Liberty Theater to save jewel and beloved crown for local a place provide to enjoy the arts, residents But tourists. not to attract Seems came anyway. they and Portland people from all too happy to Seattle are at for a night to Astoria drive the theater and a weekend even the region, exploring by “Just season. in the rainy quality perfor booking Martini,” Pink like mances will Benoit said, “the hotels in the off booked be 100% season.” photo: liberty theater photo: —Conde Nast Travel Magazine Travel Nast —Conde Astoria is fertile ground for the cross-cultural the cross-cultural ground for Astoria is fertile fanciest enough its that – relaxed traveler a corner the Pontiac shares with restaurant engageddealership; enough a have to and co-op, a food station, community radio painter abstract An scene. arts a legitimate in arrived was dishes just washing who’d you could say) in a room (a loft, rent to order “Astoria,” Building. the deserted Oddfellows “has me, he a cool poetic told funk it.” to “The city is blossoming, with the arts contributing contributing arts the with “The is blossoming, city All this activity gave Astorians a sense of pride and a sense pride of Astorians gave activity this All confidence. Visitors and residents were spending more more spending were residents and Visitors confidence. to entrepreneurs local encouraging time downtown, on galleries the between and shops restaurants open were themselves restaurants The Street. Commerce in a spaces their art vibe by decorating the embracing manner. creative old the “But said Benoit. downtown,” of health the to between interspersed there, still also are stores funky that Keeping and restaurants.” galleries newer the true Astoria’s challenge: is the “realness,” that balance, such it makes what is – quaintness ain’t it and – identity place. a special to storefronts after discovering they could actually actually could they discovering after storefronts to art. their at a living make www.oldoregon.com - - Chamber of Commerce Area Astoria-Warrenton

As Astoria became more of an attraction, the arts arts the an attraction, of became more As Astoria The theater was a tipping point, and the Lewis and Lewis and the point, a tipping was theater The On a highly visible corner in downtown Astoria Astoria downtown in corner visible highly a On venue to sell their work. Many, said Benoit, graduated graduated Benoit, said Many, work. sell their to venue more visible. The popular Sunday Market gave artists a artists gave Market Sunday popular The visible. more community – always strong, but used to hiding away in away hiding but used to strong, – always community and became downstairs – moved lofts downtown cheap garden with million-dollar views over river and city. city. and river over views million-dollar with garden small town charm and big city amenities, an under amenities, city and big charm town small and rooftop all), after Oregon, is wine bar (this ground transformed into the Hotel Elliot, a boutique hotel with with hotel Elliot, a boutique Hotel the into transformed donations and involvement in the Astoria renais Astoria in the and involvement donations was fleabag a former theater, the from Across sance. Clark Bicentennial added another shove, prodding prodding shove, another added Bicentennial Clark bought the entire theater block, using income from from income using block, theater entire the bought renovation. the fund help to retail ground-floor With support from urban renewal funds, the restorers restorers the funds, renewal urban from support With group of community leaders joined forces to restore the the restore to forces joined leaders community of group city. the for center arts performing a as Theater Liberty heyday of such places passed, it fell into little more than than more little into fell it passed, places such of heyday a 1990s, early the in Then, elegance. former of shadow a stands one of the Pacific Northwest’s best examples of examples best Northwest’s Pacific the of one stands the When palaces. picture vaudeville-motion 1920s-era what had already begun to take place. The catalyst, catalyst, The place. take begun to already had what a theater. was some say, and totally unique. The second coming of L&C didn’t L&C didn’t of second coming The unique. and totally on attention valuable did focus action, but it the start what they discovered – and wrote about – was a town a a town – was about – and wrote discovered they what historic, thoroughly scenic, lot a whole gritty, bit little The reborn Liberty Theater was a catalyst for the revitalization of downtown Astoria. the revitalization The reborn for Liberty Theater was a catalyst - ) and a member of the the of ) and a member tdc The CDs continued the work of breaking down down breaking of work the CDs continued The One of the first, and most important, issues they they issues important, and most first, the of One barriers those tackle to designed was project early An here,” were that things to eyes opened really “It Development Council’s Mt. Hood Territory brand, the the brand, Territory Hood Mt. Council’s Development (very quality of standard a high to produced CDs are musicians, artists, writers, local using important!), $10 – or visitors is an affordable Cost talent. and voice visitor local from a deposit, out, with can check them the keep to decide many (though sites and other centers them). heard they’ve CDs once “This is when the good stuff happens” – Cheryl Snow usual the beyond exploration stimulating boundaries, and ideas of sharing and the Partnership, niches. faced was the age-old question: What is culture? The The is culture? What question: age-old the was faced to enough to be broad had agreed, they definition, and the county the of character varied the include break to wanted “We partners. the needs of diverse perception the break art is, to what of barriers down execu said Cheryl Snow, A,” a capital with ‘Art’ it’s that of and a member Alliance Action Arts of director tive concept the widen “When you committee. planning the it or heritage, tourism arts, of niche own your beyond audiences.” to appeal a wider creates to a map presented Places head-on. Art in Unexpected Clackamas art throughout public of “treasures” hidden some places, out-of-the-way into – some tucked County And some – such thoroughfares. on major view in full 26 that Highway beside elephant metal giant as the – stretched Hood Mt. to way by on their whiz travelers many “art” in define that boundaries stereotypical the Council Development Tourism by the Funded minds. the (POVA), Association Visitors Oregon and Portland popular. extremely proved map products other of think us to said, “and led Cheryl Snow to in turn led Which produce.” could partnership the on CD as a measure tours driving a series audio of Tourism the under Issued audiences. develop help to Development Council ( Development cultural in the “polish” overall But committee. planning to needed “We lacking. somewhat was product tourism she said, other,” each from and learn resources share together, coming “By and heritage. arts to referring all.” for us benefits economic are there Seeking a Broad Definition of Culture - - photo: clackamas county tourism development council development county tourism clackamas photo: Between 2002 and 2004, the county’s cultural cultural county’s 2002 and 2004, the Between pioneer history an important had County Clackamas In Clackamas County, those stakeholders serve a stakeholders those County, Clackamas In In 2002, after years of planning, Oregon civic, busi civic, Oregon planning, of years 2002, after In Sitting Down Together in Clackamas in County: Down Together Sitting Through Collaboration Building Value from city to suburb to town. town. to suburb to city from same the at sat never had whom of – many stakeholders and reconciling of job tricky on the – took before table riches into cultural of tapestry a crazy-quilt integrating action. Hundreds of plan workable a comprehensive, planning in an 18-month participated citizens of Planning Coalition Cultural by the overseen process Committee. noted Trail, Oregon the end of as the and a presence Tourism county’s the of Director Executive Bell, Linda ness, and cultural leaders created the Oregon Cultural Cultural Oregon the created leaders ness, and cultural preserve to designed initiative a groundbreaking Trust, heritage arts, state’s the of aspect every and strengthen to required and tribe was Each county and humanities. using for action steps establishes that a plan develop development economic drive to and culture arts the represent fairly also while life, of quality and enhance cultural district’s the and needs of activities the ing stakeholders. history, imagination, beauty, in scenic rich landscape and “Sense place” of diversity. and geographic culture, miles a few within can shift it go with that attitudes the forest, to farmland from valley, river to mountain from “Building partnerships is essential, not just because they not because help just develop local support, essential, is partnerships “Building supply.... can organization single no that resources demands tourism because also but Cooperating in a regional arrangement lets resources, save you money and expand develop your marketing potential.” regional What follows themes, is the pool a partnership. such of just story Talk to anyone who’s participated in a successful cultural tourism project, and sooner project, tourism cultural in a successful participated to who’s anyone Talk or later, the subject comes around to puts Preservation it for the National in Historic Trust its five principles basic for success: value of partnerships. Here’s how the Visitors take a ride the Hoffman Dairy take at in Clackamas Farm County. Visitors

oregon arts commission connections

• 14 oregon arts commission • connections 15 - - photos: clackamas county tourism development council development county tourism clackamas photos: Here is a description of a driving tour, just to to just tour, a driving of is a description Here is a 73-minute Tour Driving Road Barlow The Challenges lie ahead, of course. Bell and Snow agreed agreed and Snow Bell course. lie ahead, of Challenges A favorable funding structure helps, too. In In too. helps, structure funding A favorable can be done in as little as three hours with minimal minimal with hours as three in as little can be done to stops including when days several or over stops along sites 20 highlighted thoroughly more explore Road. Barlow the A Drive Through Mt. Hood Territory Hood Mt. the from comes It appetite. your whet (www.mthoodterritory.com). website Territory from loop 100-mile an amazing to guide narrated and back. Pass Barlow to City or Oregon Portland and residents with hear interviews also You’ll with interwoven all specialists, history interpretive guitar, its Band with String Pine Tree by The music The trip banjo. hammer claw and fiddle mandolin, www.historicoregoncity.org www.clackamasculturalcoalition.org www.mthoodterritory.com www.co.clackamas.or.us/artsaction that the biggest ones involve keeping up the educa up the keeping ones involve biggest the that and keeping connections, to open minds tion, keeping Linda To way. in a productive together working people understand people helping to down comes all it Bell, will be each piece then pie bigger, the make you “if that bigger.” buy supplies from local businesses, and sell worldwide businesses, and sell worldwide local from buy supplies who artists is the it respects, many In internet. on the vision. the lead else in Oregon, anywhere unlike County, Clackamas tourism the to goes directly tax lodging the 100% of can provide commissions tourism most While council. ear be can also it here marketing, for only funding advantage a valuable development, tourism for marked products. of development in the - Arts Action Alliance Alliance Action Arts Tourism Development Council Development Council Tourism Coalition Cultural Clackamas County City Oregon and Historic Partners Clackamas Heritage “It’s amazing,” Snow said, “how easy it is to grow grow is to said, “how it easy Snow amazing,” “It’s The spirit of collaboration continued to grow. Like Like grow. to continued collaboration of spirit The

cheap; now they have children, serve on school boards, serve on school boards, children, have they now cheap; built studios at the edge of Mt. Hood where the rent was was rent the where Hood Mt. of edge the at studios built assets and using them as a marketing tool. Artists have have Artists tool. a marketing as them and using assets they Once, mainstream. economic the part of become tourism. Now, people embrace them as an economic as an economic them embrace people Now, tourism. historical their recognizing and B&Bs are Hotels lever. short time. “Ten years ago,” said Bell, “it wouldn’t have have wouldn’t “it said Bell, ago,” years “Ten short time. for and culture use arts to minds” people’s crossed open avenues to new possibilities after even a relatively a relatively even after possibilities new to avenues open Partnerships have been a key part of the plan from the the from plan the part of been a key have Partnerships helped They’ve fact. in it, necessary to – were beginning these initiatives when you have a plan to refer to.” to.” refer to a plan have you when initiatives these Partnerships + Planning = Possibilities their own stage. stage. own their a portable stage that stood unused much of the year; year; the of much unused stood that stage a portable buy to a grant seeking were participants other while economies of scale and the value of shared wisdom and wisdom shared of value and the scale of economies owning mentioned Estacada one example, In resources. workshops, groups who were putting on similar events events on similar putting were who groups workshops, discovering were each other to talked never but had them into regional tourism draws. Thanks to the the to Thanks draws. tourism regional into them development workshops from TDC, Bell believed they they believed TDC, Bell from workshops development turning borders, their beyond events the grow could small fairs and festivals that celebrate individual com individual celebrate that and festivals fairs small and professional grants of support the With munities. most others in Oregon, Clackamas County has many many has County Clackamas in Oregon, others most the Senses Driving Tour, an appetizing two-CD food food two-CD an appetizing Tour, Senses Driving the landscape. fertile Territory’s Hood Mt through tour are all deeply rooted in culture.” Hence, the Feast for for Feast the Hence, in culture.” rooted deeply all are Bell, “recipes handed down from your grandmother, the the grandmother, your from down handed “recipes Bell, recipe, the for fields in the berries grown or the rhubarb In farm-rich Clackamas County, for instance, culture culture instance, for County, Clackamas farm-rich In Linda explained all,” “After means agriculture. also successes that it encourages, opened new possibilities. possibilities. new opened encourages, it that successes A driving tour in Mt. Hood Territory is full of expected and unexpected delights: roadside pumpkin stands, original art, even a giant welded elephant. elephant. welded giant a even art, original stands, pumpkin roadside delights: unexpected and expected of full is Territory Hood Mt. in tour driving A - - , “but cvalco) That’s just the sort of unique “insider” experience experience “insider” unique of sort the just That’s Or that artist may be in the same room with us, with same room be in the may artist that Or Benton, in Linn, Lane, launched was Crafted Oregon full- striking is a visually appeal tourist its to Key see art and meet to opportunities “There many are Art is many things to many people, as philosophers as philosophers people, many to things Art is many Oregon Crafted allows you to experience the realm of of realm the experience to you allows Crafted Oregon and the work their create they see artist, where the them.” inspire that surroundings is guide The days. these for looking are tourists many tour, self-guided own their tailor them let to organized seeing while area geographic particular a in staying of points local other and art of types different many medium specific a of studios visit can they Or interest. Oregon lie. interests their wherever pottery, fiber, glass, – artists, the of one by led tours provide also can Crafted popular. especially be to proving that’s activity an artist, who may be continents or centuries removed. removed. centuries or continents be may who artist, and materials, medium the describing air, our sharing oftentimes that, effect or get this to how showing Oregon of magic is the This our eyes. before creating whose most program development a business Crafted, personal foster to capacity be its may feature important and art lover/buyer. artist between relationships program in 2003 as a pilot Counties and Lincoln among and prosperity stability “promote to designed businesses and related handcrafters, artists, Oregon’s re and relevant opportunities educational by providing Association Arts Valley Umpqua the 2006, In sources.” and businesses, serve artists, to a version introduced County. in Douglas tourists that studios and art galleries local to guide field color opportunity the have “Visitors public. the to open are Shea, said Joan and create,” work artists see where to “They can actu Crafted. Oregon of director executive giving process, creative the and ask about watch ally goes into that time and energy sense the a new of them art.” of a piece creating Meg Trendler, agreed or markets,” galleries at artist the & Visitors Convention the at Services Manager Visitor ( Oregon Lane of County Association and other deep thinkers never tire of pointing out. But out. But pointing of tire never thinkers deep and other theme and that same, the all exists a unifying theme world the with connect to hope Artists is connection. communicate to is an attempt work their them; around art enjoy us who of Those others. to connection that an audience: of community seek in the connections time and in real together, experience a unique enjoying by tears to moved are we or museum, a gallery At space. the with connection a direct forge seem to that works photos: visitors and convention association of lane county lane of association and convention visitors photos: with the charms of an overlooked landscape, and with the artists who live, work, and work, who with live, theand with thelandscape, of an charms overlooked artists here. find inspiration Roads; Back Exploring Discovering a Unique Experience In a beautiful state like Oregon, artists seem to crop up everywhere – including small small – up including everywhere to crop seem artists Oregon, In a like beautiful state of swath wide a In track. tourist beaten the from far roads back scenic along and towns thefrom Oregon to and the Southern rural a Umpqua Willamette River valleys Coast, travelers to connect seeks Crafted called Oregon development project new economic Top: Dorena Bridge. Bottom: Antique shop in Coburg. shop Antique Bottom: Dorena Bridge. Top:

oregon arts commission connections

• 16 oregon arts commission • connections 17 - shows where to find both. Painting by Painting find to where both. shows Oregon Crafted Oregon I still feel strongly that it will not only will help it that strongly feel I still struggling artists by letting the people visit where where the people visit by letting struggling artists helping Oregon. are now but artists art lives, Perhaps even more significant for the long term is long the for significant more even Perhaps similar hope Crafted Oregon behind people The Shawn added project,” the about is wonderful “What Certainly, an extra jolt of attention can be a welcome can be a welcome attention of jolt an extra Certainly, and challenge, said Joan Shea, noting that Oregon Oregon that Shea, noting said Joan and challenge, develop to fall in the meetings is convening Crafted will provide “It state. the of parts in other partnerships the continue to a framework with Crafted Oregon organizations. other with in partnership growth community any to can be tailored it “is that Ramsey, is unique included information the All Oregon. across the But brand.” a statewide has it yet region, your to the of to one go should Crafted Oregon about word final program: in the participating artists also interested in the partnership.” in the interested also about perceptions changed has Crafted Oregon way the a community. to and artists arts of value economic the city the with a good relationship had always have “We “but really city added, the Ramsey now Roseburg,” of economic its for Center Art Association’s] [Arts sees the go beyond to have is sometimes you reality The value. and returns economic and show sake, arts art for has project This community. the to benefits tangible the city.” to benefits those shown and artists Oregon to other extended can be benefits priority is a major project the Developing communities. tonic for many of Oregon’s remote and relatively and relatively remote Oregon’s of many for tonic in beauty “There natural areas. is so much underserved poverty,” of lots is also there however County, Douglas in natural decline the said, noting Ramsey Shawn region’s the fuel used to that industries resource throughout partnerships “The book provides economy. develop economic with groups different of region the the example, For minds. their back of in the ment in the an interest has Land of Management Bureau the to come might that hikers the of because project wineries are The an art tour. completing after region www.oregoncrafted.org www.uvarts.com - - Crafted Oregon cvalco. Association Arts Umpqua Valley . And that, she believes, “will she believes, . And that,

Eugene Register GuardEugene Register Oregon Crafted is, among things, an economic an economic things, is, among Crafted Oregon Beyond the increased visibility of the artists and the and the artists the of visibility increased the Beyond Already, said Joan Shea, the program is helping to to is helping program Shea, the said Joan Already, “The book is done so beautifully that I think it’s go it’s I think that “The so beautifully book is done “It educates people about the region as well as art,” as art,” well as region the about people educates “It and rural communities,” said Trendler of said Trendler communities,” and rural them towards the Oregon Crafted book to give them a them give book to Crafted Oregon the towards them in our local energy and creative talent the of taste real come in to our Visitor Center, we are excited to point point to excited are we Center, our Visitor in to come books are available at the participating galleries and galleries participating the at available books are “When travelers centers. visitor local and from studios, and the staff works closely with local tourism bureaus bureaus tourism local with closely works staff and the guide The area. the promote to organizations other and development program for communities, as well as as well communities, for program development interest, of points local include guidebooks The artists. majority have made improvements to their studios to to studios their to improvements made have majority visitors. to appealing more them make also been invited to conduct workshops at art institutes art institutes at workshops conduct to been invited also The programs. education continuing and university area, two gallery exhibits featuring Oregon Crafted Crafted Oregon featuring exhibits gallery two area, have artists Several 2006. for scheduled were artists Crafted and their own art and helped with promotion at at promotion with art and helped own their and Crafted festivals.” local a monthly basis to discuss marketing opportunities. opportunities. marketing discuss to basis a monthly Oregon promoting windows “They’ve store done own cooperative marketing projects.” For instance, instance, For projects.” marketing cooperative own meet on now in Corvallis artists Crafted Oregon the community, learning to assist each other through their their through each other assist to learning community, bring artists together in new ways. “They’re becoming a “They’re becoming ways. in new together artists bring open tourists’ eyes to the quality of work being created” created” being work of quality the to eyes tourists’ open regions. rural in Oregon’s and craftspeople by artists Oakridge artist and gallery owner Evonne Lowery told Lowery told Evonne owner and gallery artist Oakridge The ing to bring people to Oakridge and other small towns,” towns,” small and other Oakridge to people bring to ing Opening Eyes and Building a New Economy techniques and terms.” techniques back of the book that explains the different artistic artistic different the explains book that the back of noted Shawn Ramsey, executive director of the Umpqua Umpqua the of director executive Ramsey, Shawn noted a glossary in the “There’s Association. Arts Valley There’s plenty of art and inspiration to be discovered along Oregon’s back roads. back roads. be to discovered along Oregon’s of art and plenty inspiration There’s Cherrill Corvallis. Boissonou, - - photo: hadley mccann hadley photo: “Since I’ve been here, a lot more has gone on, has more a lot been here, I’ve “Since Those who call Sisters home include painters, painters, home include Sisters call Those who photographers, bronze artists, and wood carvers. The The carvers. and wood artists, bronze photographers, art types, but the artsy for been a haven long has town levels. unprecedented to is unfolding scene today A Catalyst for Artists Alan Paul says years,” five last in the just especially ago. 16 years Sisters to moved who a painter Bennett, awed himself he finds art shows, local attending While I’ve people these of “Many talent. of volume by the me think, “but makes just it he says, of,” heard never an artist?” in Sisters ‘Gosh, is everybody Sisters’ 31-year-old Outdoor Quilt Show draw. is a top Sisters’ goal the with series in 1997 the launched children, and programs for educational a benefit creating of manage in event backgrounds have Both activities. industry music in the contacts their Coupling ment. volun of and a team sponsorships community with dollars a million half than more netted they’ve teers, helped has performers among mouth of Word date. to Lyle someone like “For grow. to reputation event’s the in school district a small time for his donate to Lovett Fouts. says me,” amazes still it Oregon, Central - - - magazine. A slightly edited version is used here with permission. with here used is version edited slightly A magazine. Bend Living Fouts and Susan Arends, mother of Sisters school Sisters of mother Arends, and Susan Fouts And that’s just a sketch of the town’s happenings. happenings. town’s the of a sketch just And that’s surely Gill would and Vince Lovett Lyle of likes The guy standing a solo from everything done “We’ve If the soul of Sisters resonates with a Western vibe, vibe, a Western with resonates Sisters soul of the If show,” quilt is the event “The biggest-attended and Sisters Festival Folk Sisters the are there Then And there’s a convergence at work in the very culture very culture in the work at a convergence And there’s Things have a way of converging in Sisters. converging of a way have Things High the where is located 1,700-plus of town The out there – like John Hiatt last year, with a guitar and a a guitar with year, last Hiatt John – like out there Loggins Kenny with band setup, full the – to keyboard Fouts. Jeri cofounder says Mattea,” and Kathy an estimated 20,000 fans pack into town to catch the the catch to town pack into fans 20,000 an estimated where Rodeo, Sisters renowned nationally the action at 1940. since chutes the been opening they’ve very “It’s a hot ticket? such Sisters makes So what Galleries, Nolander. says events,” these to conducive opportunities outdoor-recreation and countless shops, going,” it kept “What’s she says. allure, the to add all events.” high-quality all are these “is that she adds, Nights Starry in the played have artists Both agree. talent the which for benefit Series, a local Concert kind of that series The has free. for play up to signs reputation. its heart beats to the rhythm of the arts. The town’s town’s The arts. the of rhythm the to heart beats its There tourism. in cultural is set deep economy modern puts that events a lineup of plus galore, galleries art are shame. to communities larger most of Chamber Area Sisters the of Nolander Jeanne says in now world, kind in the its of largest The Commerce. Show Quilt Outdoor Sisters early-July the year, 31st its a town the and gives audience an international draws makeover. Technicolor in Faire, Harvest and the in September, Festival, Jazz June, Every rodeo: the there’s course, And, of October. Redmond (18 miles due east) link, funneling east-west link, east) funneling due (18 miles Redmond town. heart of the through straight bound travelers is home to which town, but fast-growing quaint this of companies and start-up retirees serenity-seeking both ranchers where a place It’s an opportunity. of in search entirely – for spaces wide-open for look and painters West the Old where town a it’s reasons. And different a meet West, New the with shoulder to shoulder stands With achieved. have towns few that minds the of ing neighborly and culture, artsy scenery, mountain its excel. seems to Sisters quality, Cultural Center Tourism Takes Stage of Could that Town The Little Sisters: By Mark R. Johnson where Cascades, the of country high Desert the joins local where also pines. It’s tall meet the junipers the and southeast) the to Bend (22 miles from highways A land of Ponderosa giants, wide meadows, and a signature trio of mountains, Sisters of mountains, trio Sisters meadows, wide and giants, a signature A land of Ponderosa famous those behind But match. to street main a with setting, western classic a enjoys the where Old a genuine community is and wooden sidewalks fronts false 1890-style issue 2006 May/June the in appeared originally story This converge. arts the and West

oregon arts commission connections

• 18 oregon arts commission • connections 19 photo: hadley mccann hadley photo: photo:sisters area chamber of commerce of area chamber photo:sisters Residents feel the changes, but they also know what what know also but they changes, the feel Residents www.sisterschamber.com www.sistersschoolsfoundation.org www.sistersjazzfestival.com www.sistersjazzfestival.com www.sistersartworks.com www.sistersfolkfestival.org In September, Sisters brings in music fans with folk music folk with brings in music fans Sisters September, In and jazz festivals. as a such of, be proud to things come growth but with center. arts and a new club, an athletic library, bigger it: puts As Erin Deggendorfer centered. them keeps a I’m part of like feel and I really town though “I walk important most is the connection That community.” convergence. - Artworks Sisters Festival Jazz Sisters Festival Folk Sisters Foundation Schools Sisters Chamber of Commerce Area Sisters

While Sisters is taking big strides these days, its its days, these strides big is taking Sisters While Even the spacious new Sisters Public Library, which which Library, Public Sisters spacious new the Even For while the fine arts are a driving force of the of force driving a are fine arts the while For “It was a long-term visioning process for her,” says says her,” for process visioning a long-term was “It Bennett is one of a number of artists who maintain maintain who artists of number a is one of Bennett festivals and arts events. and arts festivals Sisters is famous for mountain scenery and wide open spaces – but it also attracts vsitors with a vibrant lineup of a vibrant with scenery mountain vsitors for and also is wide it attracts famous open spaces – but Sisters indomitable spirit keeps the town grounded. Yes, it’s it’s Yes, grounded. town the keeps spirit indomitable issues, some big-town up against butting town a small Sisters’ community convergence: the little town and the and the town little the convergence: community Sisters’ supports. it rich culture like banners from the rafters –as for the beauty of of beauty the –as for rafters the from banners like of example library is one more The itself. facility the opened in January, is as impressive for the local art on local the for is as impressive in January, opened hang that quilts colorful – and the foyer in its display “That’s really become a booster club to keep arts going going arts keep to club a booster become really “That’s Erin. says schools,” in the for auction to a town fund-raiser called My Own Two My Own Two called fund-raiser a town to auction for each April. held celebration a community Hands, to learn American roots music in a hands-on study. study. in a hands-on music American roots learn to pieces donate 125 artists about project, this As part of Festival and the school district that enables students students enables that school district and the Festival Starry Nights that has forged that connection. So has So has connection. that forged has that Nights Starry Folk Sisters the of effort a joint Project, Americana the economy, they are also an integral part of the com the part of an integral also are they economy, not just schools. It’s the of – and particularly munity become a community arts center.” center.” arts a community become organization to have a chance to collaborate. It’s really really It’s collaborate. to a chance have to organization Erin “as far as creating a space that could be catalyst be catalyst could that a space as creating Erin “as far arts-related and other promoters, arts artists, for ago by her mother, Kathy Deggendorfer, a painter. a painter. Deggendorfer, Kathy ago by her mother, Deggendorfer of Fast Creek Productions has helped to to helped has Productions Creek Fast of Deggendorfer years several conceived was which project, the promote workshops and musical performances, and serves performances, and musical workshops Erin festivals. and jazz folk the for as headquarters this distinctive project – unveiled in 2005 – offers in 2005 – offers – unveiled project distinctive this a studio at Sisters Art Works. In addition to studios, studios, to addition In Art Works. Sisters at a studio Five Principles for Successful and Sustainable Cultural Heritage Tourism

The Heritage Tourism Program of the National Trust for Historic Resources Preservation has developed five principles that are based on successful cultural tourism programs. (Find complete details on the principles at Oregon Arts Commission www.culturalheritagetourism.org.) Grants, information and technical assistance. 1. Collaborate. www.oregonartscommission.org “Cultural tourism simply can’t be done without partnerships,” said Barbara Steinfield of Portland Area Visitors Association. “The Oregon Cultural Trust expression itself is about two entities coming together.” Collaboration Information and grants. goes beyond building local support. It’s also about sharing resources www.culturaltrust.org and knowledge. Oregon State Parks and 2. Find the Fit. Recreation Heritage Division Finders Keepers works for Lincoln City largely because it’s an Resources for historic preservation appropriate, involving, and unique extension of the beach experience and other cultural resources. that benefits residents and visitors. Includes grant opportunities. www.oregon.gov/OPRD/HCD 3. Make Sites and Programs Come Alive. On average, visitors will remember: 10% of what they hear, 30% of Travel Oregon what they read, 50% of what they see, 90% of what they do. Today’s Information and grants. travelers want to participate and to create special memories. They’ll www.traveloregon.com drive to Ashland because they know the full theater/recreation National Assembly of State experience there will be something to remember and talk about for Art Agencies – Cultural Tourism years. Articles on policy, practice, 4. Focus on Quality and Authenticity trends, funding and links to Oregon Crafted works because the guidebooks are beautifully done, additional resources. the contents are helpful, and the insider experiences it promises are www.nasaa-arts.org/artworks/ uniquely and authentically Oregon. ct_contents.shtml 5. Preserve and Protect Cultural Heritage Tourism Astoria didn’t lose sight of what made it special. It entered a Information and toolkits renaissance by preserving and protecting its strengths as a tourist www.culturalheritagetourism.org attraction: a unique cityscape and a fascinating history. When you Travel Industry protect the buildings, special places. and qualities that attract visitors, Association of America you safeguard the future. National clearinghouse of information on tourism. www.tia.org

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