New Business Events Australia website
Tourism Australia’s new business events website is now live.
Featuring information on planning a business event in Australia as well stunning imagery and videos, the website provides international business events planners with an enhanced user experience. In addition to this, the site makes it easy to contact Tourism Australia’s business event representatives and Australian business events products and bureaux directly for more information.
For media and Australian industry, there is also a dedicated section featuring key information on Business Events Australia and resources that are available including research on the target customer, the trade program calendar and Advance Program.
Tourism Australia undertook research with international business events planners in the lead up to the launch, to ensure the new website delivers relevant and up to the minute information on Australia in the most accessible and appealing ways.
Visit www.australia.com/businessevents and experience it for yourself. JUNE NEWS
Australia on show in NZ IMEX Frankfurt
Highlighting Australia’s excellent food and wine Tourism Australia's Business Events Australia team took experiences with a focus on people, produce and place, full advantage of every opportunity to showcase Australia Australian Chef Matt Stone created a five-course at one of the world’s biggest events trade shows, IMEX degustation menu for 26 key New Zealand corporate Frankfurt, by sponsoring the media centre, Association decision makers at a dinner last month. Hosted by Leadership Breakfast Briefing and the Associations Day Business Events Australia and HOT Events, the menu program. During the show, Business Events Australia also featured uniquely Australian ingredients such as mountain conducted business appointments, media interviews, pepper, macadamias and anise myrtle, and was matched group training sessions and hosted networking with Australian wines. opportunities on the stand.
Australia in the news China educational held in May Business Events Australia has reached more than Business Events Australia hosted eight corporate decision 300,000 business events planners and decision makers makers and a business events journalist from Greater by hosting business events journalists on educational China on an educational visit to Sydney and Darwin in visits this financial year. Recent examples include New May. The visit, which aligned with the first night of Vivid Zealand publication Corporate Traveller, and US Sydney and included experiences such as a scenic publication Connect Corporate, who published articles last floatplane flight in Darwin, was held in partnership with month highlighting Australian business events Business Events Sydney, NT Convention Bureau, destinations and products including Byron Bay, Singapore Airlines and Virgin Australia. One&Only Wolgan Valley and Sydney.
UPDATES FOR INDUSTRY
Reminder: Advance Program NZ Business Events Market Profile
Applications for Tourism Australia’s Advance The Business Events Market Profile for New Program will close at 5pm AEST on 7 July 2017. Zealand can help you plan a successful trip in The Advance Program offers marketing market by providing you with information on New partnerships between Tourism Australia and the Zealand business events distribution channels, key Australian business events industry via a insights on current trends in market, and tips on submissions and assessment process. tailoring your product messages.
WHAT'S TRENDING @MEETINAUSTRALIA Tag your tweets with #MeetinAustralia or @MeetinAustralia so we can share Australia's great business events news, products and experiences with our followers. Our most popular tweets in May were:
What's going on in the industry Upcoming trade activity
NT Launches Unconventional Showcase concept for 10-12 October 2017 | IMEX America | Las Vegas, 2017 America
| PAICE | Auckland, New ICC Sydney launches the latest edition of Sydney 14 November 2017 Zealand Views
| IBTM World | Barcelona, New boutique MGallery by Sofitel hotel for Sydney 28-30 November 2017 Spain announced
| Dreamtime 2017 | Brisbane, Melbourne secures world’s most innovative 3-6 December 2017 Australia conference
TBC April 2018| Business Events Australia Greater Australia to host the ‘Davos’ of women’s events in China Showcase | China 2018
| Associations World Congress | Luxury dining experience in the d’Arenberg Cube TBC May 2018 TBC, Europe Melbourne is number one for visitors attending | IMEX Frankfurt | Frankfurt, conferences 15-17 May 2018 Germany Sydney remains Australia’s #1 business events on BEA's trade program, destination For more information please refer to the BEA Events Calendar or contact Keep us informed with your news Kelly Maynard. Contact the team at [email protected]
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