BBC Radio RAJAR Report Quarter 2 2017 Contents 2

BBC RAJAR Q2 17: At a glance RADIO

Key metrics against All Radio, BBC & Commercial

ALL RADIO ALL BBC ALL COMMERCIAL 49,206 90.3% 21 1,033m 34,945 64.2% 15.5 540m 35,881 65.9% 13 465m

Reach Reach Avg hours Total hours Reach Reach Avg hours Total hours Reach Reach Avg hours Total hours (000’s) %) per listener (m) (000’s) %) per listener (m) (000’s) %) per listener (m)

Weekly Hours Weekly Hours Weekly Hours

Reach (000’s)

9,586 14,884 2,062 11,551 5,317 2,235 1,031 1,246 2,093 646 1,593 35,881 5,781 2,622 4,297 All Comm- ercial

Share Key metrics for digital platforms at an All Radio level Average Hours per Listener Weekly reach (%) Share (%) 15.5 15.8 15.6 BBC Share All Commercial Share 90.3% All radio 100% BBC AHPL Jun AM/FM 52.2% 16 45.2% 72.3% 51.3% Mar 61.2% All digital 48.7% June17 Mar17 June 16 52.8% 17 44.6% 47.5% DAB 34.5% Jun Commercial 52.3% 17 45.0% 14.7% DTV 5.4% AHPL 19.6% Online \ apps 8.8% 13 13.2 13.3 Contents 3

Record reach for All Radio, and Commercial in Q2 2017; and the latter pulls clear of BBC BBC reach by almost 1million. RADIO

June16 Mar 17 June 17 QoQ YoY Highest ever reach for UK Radio at 49.2m, representing 90.3% of the 15+ population, Weekly reach (000s) p 48,687 48,232 49,206 thanks to a significant rise on the quarter of

974k/2%. Within this, average hours stay Weekly reach (%) p 90.1 89.3 90.3 strong too at exactly 21hours per listener per week. All of which means total live radio

ALLRADIO Average hours per listener 21.46 21.22 21 hours consumed every week remains in Total hours (millions) excess of 1 billion. 1,045 1,023 1,033 BBC Radio has a steady quarter – pretty Weekly reach (000s) much stable on last year but helping with 35,066 34,182 34,945 that overall quarterly rise with an additional Weekly reach (%) 763k/2% increase in reach on Q1 – to just shy 64.9 63.3 64.2 of 35m at 34.95m/64.2% (versus a 1718

ALLBBC Average hours per listener 15.56 15.8 15.45 target of 35m/65%). Average hours nudge down on both periods but sit just shy of the Total hours (millions) 546 540 540 target 15h30m per listener, at 15h27m (versus a 1718 target of 15h36m). Weekly reach (000s) p 35,570 34,534 35,881 Commercial Radio extends its dominant Weekly reach (%) p reach position from last quarter with a 65.8 63.9 65.9 significant quarterly rise (+1.3m/4%) to Average hours per listener 35.9m/65.9% – their highest ever reach and 13.27 13.22 12.95

ALLCOMMERCIAL a lead of 936k over BBC. As with BBC hours, Total hours (millions) AHPL nudge down to just under 13 per 472 456 465 listener per week.

Source: RAJAR / Ipsos MORI / RSMB

Contents 4

BBC A leap up for digital share to a record 48.7%, driven by Online and DAB RADIO

Digital share sees a big increase this time round to 48.7% (+3% QoQ/+8% YoY) - only 1.3%pts away from the 50% threshold. Within that, both DAB and Online have seen increases – the former up to 34.5% (+2% QoQ/+7% YoY) and online to 8.8% (+10% QoQ & YoY). 61.2% of adults now listen to the radio digitally every week, and over half a billion hours are digital. Looking at demographics15-24s, 35-44s and 45-54s are now over 50% digital in their listening, and there is record share of digital listening in car at 30%. A further point for us is that BBC digital share (48%) lags behind that of Commercial (49.4%), even while 5Live reports its highest ever digital share, at 59.3%.

Finally, a record 4.7m (8.6%) of UK adults now listen to podcasts every week. There has also been an increase in claimed mobile listening this quarter, up to 22.2% of adults.

Weekly Reach (%) Total Hour (millions) Share (%)

June16 Mar 17 June 17 June16 Mar 17 June 17 June16 Mar 17 June 17

All radio 90.1 89.3 90.3 1,045 1,023 1,033 100 100 100

All digital 58.9 58.6 61.2 473 483 503 45.3 47.2 48.7

DAB 44.8 44.6 47.5 336 346 357 32.2 33.8 34.5

DTV 14.9 14.7 14.7 54 56 56 5.1 5.5 5.4

Online\apps 19.3 18.1 19.6 83 82 91 8 8 8.8

Digital unspecified* 0 0 0 0 0 0 0 0 0

Source: RAJAR / Ipsos MORI / RSMB Contents 5

Record reach for Radio 4 in the Election quarter; and period on period rises for BBC Radio 1 RADIO

Weekly Reach (000s) QoQ YoY QoQ YoY (%) June16 Mar 17 June 17 June16 Mar 17 June 17 35,066 34,182 34,945 1,310 830 1,246 p 64.9 63.3 64.2 2.4 1.5 2.3 All BBC Network 32,347 31,405 32,136 2,266 2,351 2,235 radio 59.9 58.1 59 4.2 4.4 4.1 9,455 9,103 9,586 1,079 939 1,031 17.5 16.8 17.6 2 1.7 1.9 15,298 15,020 14,884 1,950 2,019 2,093 28.3 27.8 27.3 3.6 3.7 3.8 2,201 1,884 2,062 1,454 1,334 1,593 p 4.1 3.5 3.8 2.7 2.5 2.9 11,507 11,113 11,551 676 623 646 21.3 20.6 21.2 1.3 1.2 1.2 5,858 5,341 5,317 q Radio1 is up on both periods! Reach of 9.59m is the station’s highest since Q3 last 10.8 9.9 9.8 year (and at 10+ this rises to 10.47m/18%). Conversely, Radio 2’s slip below 15m 6,181 5,555 5,631 marks its lowest reach since Q3 12, albeit % reach is stable on the quarter. q 11.4 10.3 10.3 Good to see Radio 3 back up above 2m again in the quarter before the Proms hits, 8,382 8,264 8,632 but 5 live is down on both periods (significantly so on the year) to a joint low of 5.3m. The star performer though this time round is Radio 4 with record reach of 11.55m in 15.5 15.3 15.8 the Election (and otherwise news-heavy) quarter, driven by record reach for news 11,887 11,524 11,923 programmes, but also some non-news content. Meanwhile, BBC N&R sees reach increase on both quarters to 8.6m and World Service hits its highest UK reach since 22 21.3 21.9 Q2 11 (1.6m).

Digitally, some strong – if not record-breaking – results from 5lse, 6 Music, 1Xtra & 4Extra, all of which are comfortably above 1m with 6 & 4Extra nicely exceeding 2m.

Source: RAJAR / Ipsos MORI / RSMB Contents 6

BBC Narrowing of share between BBC and Commercial Radio once more to just 7.3%pts RADIO

(%) June16 Mar 17 June 17 QoQ YoY

52.2 52.8 52.3

All BBC Network 45.2 46.1 45.0 radio Overall, the BBC and Commercial share gap narrows once more as the BBC nudges down on the quarter (but is stable on 5.7 5.6 6.2 p p the year) to 52.3% and Commercial increases to 45% - a gap 17.2 18.1 16.8 q of 7.3%pts, which is the narrowest since Q3 last year.

Within this, Radio 1 share is at its highest level since Q3 15, at 1.2 1.1 1.2 6.2%, but Radio 2 share falls significantly on the quarter (down 11.9 12.5 12.3 1.3%pts) to 16.8% - its lowest since Q3 16.

3.9 3.6 3.4 q Radio 3 (1.2%) and Radio 4 (12.3%) hold steady while 5 live share follows reach, falling on both periods to 3.4%. But BBC 4.3 3.7 3.7 q N&R share follows the reach pattern and is up on both periods, significantly so on the quarter, to 7.3%. 7.0 6.7 7.3 p

13.2 13.7 13.5

Source: RAJAR / Ipsos MORI / RSMB Contents 7

BBC Radio 1 AHPL hit their highest level in 2 years RADIO

June16 Mar 17 June 17 QoQ YoY June16 Mar 17 June 17 QoQ YoY

15.6 15.8 15.5 2.69 1.92 2.65 p

All BBC Network radio 14.6 15.0 14.5 q 9.67 9.96 8.67

6.3 6.3 6.7 4.51 4.68 4.52

11.7 12.3 11.7 6.69 6.05 5.72

5.9 6.1 6.1 5.37 5.54 5.97

10.8 11.6 11.0 5.78 5.90 4.90

7.0 6.9 6.6 Overall BBC Radio AHPL nudge down to 15h27m, 12m short of the 1718 7.2 6.9 6.8 target (15h36m) and down by 21m on last quarter, but more or less flat on the year. Beneath this, it’s a mixed bag as Radio 1 (15+) hits its highest AHPL in over 2 years at 6h43m, +25m QoQ & +28m YoY. Radio 2 8.8 8.3 8.7 slips from a high Q1 but is flat on the quarter at 11h41 meaning its still the most-listened to UK-wide station, and ahead of Radio 4’s 11h. 5 live sees 11.6 12.2 11.7 hours slip further on both periods to 6h35m while, digitally, 6 Music sees a disappointing drop to 8h40m (down by 1hour+ on both periods, albeit still high for a digital-only station), and 4 Extra and Asian Network are both down.

Source: RAJAR / Ipsos MORI / RSMB Contents 8

BBC Record Commercial Radio reach driven by UK-wide services, including Classic FM RADIO

Weekly Reach (000s) June16 Mar 17 June 17 QoQ YoY Commercial Radio reach sees a significant rise on the quarter to a 35,570 34,534 35,881 All Commercial p record 35.9m/65.9%, consolidating last 65.8 63.9 65.9 quarter’s lead over the BBC, and approaching a 1m gap. 27,608 26,662 27,277 All Local Commercial 51.1 49.3 50.1 Within this, ILR is more or less stable at 19,388 18,709 19,905 50% of the population listening every All National Commercial p week but INR is up on both periods, 35.9 34.6 36.5 significantly so on the quarter, to a 5,511 5,363 5,781 Classic FM record 19.9m, just shy of 20m. 10.2 9.9 10.6 Classic FM’s 5.8m is its highest figure 3,289 2,729 2,622 talkSPORT q since Q1 11 – maybe offering an 6.1 5.1 4.8 antidote to the news of Q2? Absolute is 4,287 4,242 4,297 up on both periods to 4.3m, but Total Absolute Radio Network talkSPORT is down on both periods to 7.9 7.9 7.9 2.6m - its lowest since Q2 10.

Source: RAJAR / Ipsos MORI / RSMB Contents 9

BBC Commercial Radio share closes in on BBC (7.3%pts gap) RADIO

(%) June16 Mar 17 June 17 QoQ YoY Overall, the BBC and Commercial share gap narrows once more this time round All Commercial 45.2 44.6 45.0 as Commercial share nudges up on the quarter (but is stable on the year) to 45% and BBC goes the opposite way to 52.3% All Local Commercial 29.4 28.6 28.3 q - a gap of 7.3%pts is the lowest since Q3 last year.

All National Commercial 15.8 16.0 16.7 p As with reach, its INR that is driving this increase for Commercial – up to a high 16.7%, while ILR is down on both periods, Classic FM 3.5 3.4 3.9 p p and significantly so on the year, to 28.3%. And, underneath this, its Classic FM once more which is pushing the hardest with a talkSPORT 2.0 1.8 1.5 q q share increase on both periods to 3.9%, versus talkSPORT’s decline over the same Total Absolute Radio Network 3.0 3.2 3.2 time to 1.5%.

Source: RAJAR / Ipsos MORI / RSMB Contents 10

BBC Alongside record reach, a drop in AHPL for Commercial Radio. RADIO

June16 Mar 17 June 17 QoQ YoY Maybe unsurprisingly, given their record reach, Commercial Radio AHPL are down All Commercial 13.3 13.2 13.0 on both periods to 13h per listener per week – their lowest level since Q1 16.

All Local Commercial 11.1 11.0 10.7 Underneath this, ILR is down on both periods to 10h43m – their lowest level since Q1 16. While INR is broadly stable at All National Commercial 8.5 8.8 8.7 8h40m.

Again, Classic FM is the star performer, Classic FM 6.6 6.5 7.0 adding hours on top of increased reach, with AHPL up on both periods to 7h per listener. talkSPORT 6.5 6.8 5.9

Total Absolute Radio Network UK 7.2 7.8 7.7

Source: RAJAR / Ipsos MORI / RSMB BBC Radio RAJAR Report – Q2 2017