Annex 5: Radio
PSB Annual Report December 2014 Output and investment b. Station formats NB: Licensed stations in the UK only
1 UK radio stations broadcasting on analogue and DAB digital radio (excluding community radio): July 2008
Type of station AM FM Total DAB Analogue analogue1 or DAB stations 2
Local commercial 60 245 305 124 336
UK-wide commercial 2 1 3 4* 4
BBC UK-wide networks 1 4 5 11 11
BBC local and nations 36 46 46 32 46
TOTAL 99 296 359 171 397
In 2008 there were 99 services available on AM and 296 services on FM. In total there were 359 individual analogue services as 36 simulcast over both AM/FM wavebands. Of the 359 analogue stations and 171 DAB stations, there were 397 unique stations, as 38 stations were digital-only brands. *The existing Digital One national DAB radio multiplex did not offer coverage of Northern Ireland. Analogue UK radio stations broadcasting: May 2014
Type of station AM FM AM/FM The sector has three national analogue total commercial radio stations: Classic FM, and on AM, talkSPORT and Absolute Radio. These stations also broadcast nationally on DAB using Local commercial 54 237 291 the Digital One multiplex, which also carries 11 other services. Digital One covers most of the UK UK-wide commercial 2 1 3 and during 2013 the company extended coverage to reach 74% of Northern Ireland residents. BBC UK-wide networks 1 4 5
The process of licensing DAB radio differs from BBC local and nations* 35 46 46 other licences, because of the way this type of digital radio is transmitted. Each multiplex is Community radio 7 208 215 licensed by Ofcom and these multiplexes, one national and 50 local, can each carry about ten TOTAL 99 496 560 individual programme services.
Source: Ofcom, May 2014 Note: the conditions of each licence will determine the amount of programming that may be shared between these licensed services. Here we have taken the view that a service providing at least four hours a day of separate programming (even if the same brand has other services) equals one service. * Includes simulcasts. Type of radio station: licensed commercial analogue services*, BBC and community: 2013
Commercial radio: BBC radio: Community radio: - 296 music-led - 5 music-led (inc. 2 digital-only) - 215 in total - 11 ethnic (local) - 4 speech (inc. 2 digital-only) - 29 ethnic - 4 speech (inc. 3 local) - 1 ethnic - 12 religious - 1 religious (local and national) - 46 music and speech (local)
In addition, Ofcom also licenses digital services including digital-only stations. The formats of these services span a range of different formats including:
- Children (Fun Kids) - Ethnic minority groups (e.g. IBC Tamil, Panjab Radio) - Other nations groups (e.g. Polish Radio London) - Religious groups (e.g. UCB Gospel) - Other minorities (e.g. Gaydar)
*Excludes local DAB Output and investment b. Range of content
5 Overview of PSB elements covered by each sector
BBC Commercial Community radio radio radio UK news UK current affairs UK music UK nations and regions news Sports Matters of specialist interest Programmes of educative value Programmes that reflect the lives and concerns of different communities and cultural interests and traditions Programmes made outside M25 Programmes for young people Programmes for children UK visual and performing arts Social issues Matters of international significance Religion and other beliefs Religious and other beliefs – news, history, acts of worship UK comedy UK drama Programmes of educational nature Leisure activities Science UK feature films n/a n/a n/a BBC network radio broadcast hours, by genre
Hrs change % Hrs 2008/09 2013/14 08/09 v 13/14 change Music and arts 41,431 41,866 435 1% News and weather 12,304 11,617 -687 -6% Entertainment 7,597 7,654 57 1% Sport 4,095 5,144 1,049 26% Drama 4,471 4,932 461 10% Factual 2,107 2,481 374 18% Current affairs 2,093 1,759 -334 -16% Religion 1,118 611 -507 -45% School/education 128 112 -16 -13%
Source: BBC Annual Report & Accounts 2009/10 (updated comparative figures); 2013/14
7 BBC network radio broadcast hours, by genre
45,000 40,000 35,000 30,000 25,000 2008/09 20,000 2009/10 15,000 2010/11 10,000 2011/12 5,000 2012/13 0 2013/14
Source: BBC Annual Report & Accounts
8 BBC compliance with Statements of Programme Policy
The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech.
Commitment 2008/09 2013/14 Hours of specialist music per week 60 65 69
% of music from UK acts in daytime 40% 47% 50%
% of new music in daytime 45% 58% 62%
Number of live events and festivals broadcast c25 27 29
Number of new sessions 250 356 257
% of eligible hours commissioned from independent >10% 12% 17% producers Hours of news in daytime each weekday 1 1:08 1:07
Regular bulletins during daytime at weekends
Minimum number of new documentaries 40 43 43
Source: BBC Annual Reports and Accounts BBC compliance with Statements of Programme Policy The remit of 1Xtra is to play the best in contemporary black music with a strong emphasis on live music and supporting new UK artists.
Commitment 2008/09 2013/14 New music in daytime 60% 61% 60%
% of music in daytime from UK acts 35% 39% 45%
% of eligible hours commissioned from independent >10% 10% 19% producers % of speech-based output each week c20% 25% 23%
Hours of news in daytime each weekday 1 n/a 1
Regular weekend daytime news bulletins n/a
Source: BBC Annual Reports and Accounts BBC compliance with Statements of Programme Policy
The remit of Radio 2 is to be a distinctive mixed music and speech service, targeted at a broad audience, appealing to all age groups over 35.
Commitment 2008/09 2013/14 Hours of specialist music per week >1,100 1,199 1,143
% of music from UK acts in daytime 40% 50% 48%
% of new music in daytime 20% 25% 23%
Hours of live music 260 288 288
Hours of arts programming >100 103 115
% of eligible hours commissioned from independent >10% 16% 34% producers Weekly hours of news and current affairs including 16 18 18 bulletins Hours of documentaries 130 n/a 135
Hours of religious output covering a broad range of 170 188 209 faiths
Source: BBC Annual Reports and Accounts BBC compliance with Statements of Programme Policy
The remit of Radio 3 is to offer a mix of music and cultural programming in order to engage and entertain its audience.
Commitment 2008/09 2013/14 % of live or specially recorded music (was 50%) 40% 57% 57%
Number of live or specially recorded performances (was 500) 400 548 593
Number of new musical works commissioned (was 30) 20 53 28
Number of new drama productions (was 35) 25 41 32
% of eligible hours commissioned from independent >10% 15% 19% producers Number of new documentaries on arts and cultural 30 36 47 topics % of relevant spend incurred outside the M25 40% 41% 43%
Source: BBC Annual Reports and Accounts BBC compliance with Statements of Programme Policy
The remit of Radio 4 is to be a mixed speech service, offering in-depth news and current affairs and a wide range of other speech output including drama, readings, comedy, factual and magazine programmes.
Commitment 2008/09 2013/14 Hours of news and current affairs programmes 2,500 3,349 3,405
Hours of original drama and readings 600 661 602
Hours of original comedy 180 275 266
% of eligible hours commissioned from independent >10% 13% 14% producers Hours of original documentaries (was 200) 350 247 411
Hours of original religious programming 200 228 225
Source: BBC Annual Reports and Accounts BBC compliance with Statements of Programme Policy The remit of Radio 4 Extra is to provide speech-based entertainment. Its schedule should include comedy, drama, stories, features, readings and programmes that appeal to children.
Commitment 2008/09 2013/14 Weekly hours of comedy (was 50) >55 67 70
Weekly hours of drama (was 50) >55 67 80
Hours of children’s programming (was 1,400) >350 1,460 429
% Radio 4 catch-up programming <15% n/a 6%
% of eligible hours commissioned from independent >10% 20% 19% producers
Source: BBC Annual Reports and Accounts BBC compliance with Statements of Programme Policy
The remit of BBC Radio 5 live is to provide live news and sports coverage.
Commitment 2008/09 2013/14 % of eligible hours commissioned from independent 10% 17% 13% producers (with sports extra) % of output that is news coverage C75% 73% 77%
The remit of BBC Radio 5 live Sports Extra is to bring a greater choice of live action to sports fans by offering a part-time extension of BBC Radio 5 live.
Source: BBC Annual Reports and Accounts BBC compliance with Statements of Programme Policy
The remit of BBC 6 Music is to entertain lovers of popular music with a service that celebrates the alternative spirit in popular music from the 1960s to the present day.
Commitment 2008/09 2013/14 % of new music (was music that is more than 4 yrs. old (was 50%) <30% (55%) 29% ) Hours of archive concert performances 400 486 416
% of music that is concert tracks and sessions from 15% 15% 15% BBC archive Number of new sessions (was 275) 300 330 314
% of eligible hours commissioned from independent >10% 12% 25% producers Weekly hours of speech-based features, documentaries 10 12 6 and essays Weekly hours of news 6 6 6:10
Source: BBC Annual Reports and Accounts BBC compliance with Statements of Programme Policy
The remit of BBC Asian Network is to provide speech and music output appealing to British Asians, with a strong focus on news and current affairs.
Commitment 2008/09 2013/14 Proportion of daytime speech to music 50:50 46:54 50:50
% of music in daytime from UK artists (was 40%) 30% 40% 30%
% of new music in daytime 30% n/a 30%
% of music from South Asia in daytime 10% n/a 10%
Coverage of live events or festivals 10 n/a 26
% of eligible hours commissioned from independent >10% 10% 12% producers Average hours of language programming each week (was 3-5) 20 3-5 23
Source: BBC Annual Reports and Accounts BBC compliance with Statements of Programme Policy The remit of BBC Local Radio is to provide a primarily speech-based service of news, information and debate to urban and rural communities.
Commitment 2008/09 2013/14 % speech content in core hours (6am-7pm) (was -6pm) 60% 62% 74%
% of speech content at breakfast peak time 100% 100% 100%
Average minimum weekly hours per station of original, 85 119 108 locally-made programming
Source: BBC Annual Reports and Accounts BBC compliance with Statements of Programme Policy
The remit of BBC Radio Scotland is to be a speech-led service for listeners seeking programmes about the life, culture and affairs of Scotland.
Commitment 2008/09 2013/14 Weekly hours of news and current affairs 43 43 61
Hours of arts coverage 200 262 661
% of eligible hours commissioned from independent c10% n/a 21% producers
The remit of BBC Radio nan Gàidheal is to deliver a comprehensive speech and music service for listeners seeking programmes in Gaelic about the life, culture and affairs of Scotland.
Source: BBC Annual Reports and Accounts BBC compliance with Statements of Programme Policy The remit of BBC Radio Wales is to be an English language speech- led service for listeners seeking programmes about the life, culture and affairs of Wales.
Commitment 2008/09 2013/14 Weekly hours of news and current affairs 24 35 42
% of eligible hours commissioned from independent c10% n/a 29% producers
The remit of BBC Radio Cymru is to be a comprehensive speech and radio service for listeners seeking programmes in Welsh about the life, culture and affairs of Wales.
Commitment 2008/09 2013/14 Weekly hours of news and current affairs 16 20 26
% of eligible hours commissioned from independent c10% n/a 19% producers
Source: BBC Annual Reports and Accounts BBC compliance with Statements of Programme Policy The remit of BBC Radio Ulster/Foyle is to be a speech-led service for listeners seeking programmes about the life, culture and affairs of Northern Ireland.
Commitment 2008/09 2013/14 Weekly hours of news and current affairs on Radio 27 33 39 Ulster Weekly hours of news and current affairs on Radio 8 12 13 Foyle Hours of new comedy 20 22 20
% of eligible hours commissioned from independent c10% n/a 21% producers Hours of indigenous minority language programming 220 252 300
Source: BBC Annual Reports and Accounts ‘Character of service’ of the three national commercial analogue stations
A classical / light classical music station. The music must feature the work of a number of different artists/composers and may also include some stage and film music. Speech, which can account for up to 25% of daily output, will include news, entertainment and information likely to be of appeal to listeners
A 24-hour speech service featuring primarily sports-related programming. Regular news bulletins will be included
A rock-oriented station combining new music with classic album tracks, aimed at 25-44 year olds
22 Selected stations available nationally on Digital One
News talk radio station broadcast across the UK to provide the UK public with a national forum to discuss and debate the news of the day. Simulcast of the London analogue service
A full service of speech and music which reflects and proclaims the worship, thought and action of the Christian faith
A specialist rock music service for rock aficionados; classic rock with some modern rock with stimulating speech, especially at breakfast. Identifiable specialist music programmes for at least 30 hours per week
UK radio station dedicated to playing classics of the 1980s.
A contemporary and classic dance music station primarily for under-30s. Identifiable specialist music features for at least 36 hours per week
23 Output and investment c. Expenditure
24 Radio industry revenue and spending: 2008-2013
£ million 1,203 1200 1,164 1,178 1,129 1,101 1,137
1000 457 475 454 478 439 452 800 Total commercial
600 BBC expenditure (estimated) 400 644 653 675 697 717 713 200
0 2008 2009 2010 2011 2012 2013 Source: Broadcasters Note: BBC expenditure figures are estimated by Ofcom based on figures in Note 2c of the BBC Annual Report (www.bbc.co.uk/annualreport); figures in the chart are rounded and are nominal. Community radio revenue is included in the total, but not shown on the chart. UK commercial radio revenue and BBC radio spending: 2008-2013
Revenue (£m) 1,234 1,223 Total 1,134 1,147 1,197 1200 1,108 BBC expenditure 1000 (estimated) 758 800 729 748 Total commercial 649 660 685 600 478 439 452 457 475 454 National 400 commercial 239 206 211 220 222 203 Local commercial 200 142 133 136 130 139 140 93 0 96 90 92 92 98 Commercial 2008 2009 2010 2011 2012 2013 sponsorship
Source: Ofcom / operator data / BBC Annual Report 2008-2013 Note: BBC expenditure figures are estimated by Ofcom based on figures in Note 2c of the BBC Annual Report (www.bbc.co.uk/annualreport); figures in the chart are rounded and are nominal. Total includes community radio, but community radio is not shown on the chart.
26 BBC station expenditure on content percentage change: 2008-09 to 2013-14
Annual % change of BBC radio station expenditure on content
BBC Asian Network -28.3% BBC Radio 4 extra -21.2% BBC Radio 1Xtra -17.6% BBC Radio 5 live -12.9% BBC Radio 5 live sports extra -7.7% BBC Radio 3 2.0% BBC Local / Nations 4.0% BBC Radio 4 6.9% BBC Radio 2 19.2% BBC Radio 1 21.5% BBC Radio 6 Music 21.5% Source: BBC Annual Report 2013-14. Note that these are financial year figures, excluding BBC-wide overheads, distribution costs and infrastructure costs UK radio advertising spend and share of total advertising: 2008-2013
Revenue (£m) Share of total advertising revenue 800 4% 3.5% 3.4% 3.3% 3.3% 3.3% 3.1% 600 3%
400 2%
560.3 505.5 523.0 532.5 552.7 536.8 200 1%
0 0% 2008 2009 2010 2011 2012 2013 Radio advertising expenditure Share of total advertising expenditure
Source: AA/Warc Advertising Expenditure report. Figures are nominal.
28 Commercial radio revenue per listener
£ per listener 15
10
£15.31 £14.29 £13.92 £13.74 £13.55 £13.16 5
0 2008 2009 2010 2011 2012 2013
Source: Broadcaster returns and RAJAR, 2008-2013. Figures are nominal. Commercial revenue percentage change: 2012-2013
Percentage change in revenue 10%
5% 0.8% 0%
-5% -4.4% -5.3%
-10% -8.4% All commercial radio National advertising Local advertising Sponsorship
Source: Ofcom / operator data 2012-2013 Average income for community radio stations: 2008-2013
Income 2008 2009 2010 2011 2012 2013 Average (mean) £84,000 £75,500 £65,750 £60,250 £57,000 £55,500 income (-10.2%) (-12.9%) (-8.3%) (-5.4%) (-2.7%)
Median income £53,750 £46,750 £42,500 £40,500 £35,250 £33,250 (-15.0%) (-7.14%) (-4.8%) (-13.1%) (-5.6%)
Source: Ofcom analysis of community broadcasters returns Note: The data collection period changed from the financial year to the calendar year as of 2011. Data from previous years has been adjusted to reflect this. Community radio income, by source
Community radio stations’ income: 2013
Income by type The average community radio station income was around £55,500 Other 26% On-air advertising 30%
Donations 13% Grants 25% SLAs 6%
Source: Ofcom analysis of community broadcasters’ returns Average expenditure for community radio stations: 2008-2013
Expenditure 2008 2009 2010 2011 2012 2013 Average (mean) £86,500 £76,500 £67,000 £64,250 £58,000 £55,000 expenditure (-11.4%) (-12.3%) (-4.1%) (-9.7%) (-5.0%)
Median £55,000 £52,250 £43,000 £41,000 £35,750 £35,750 expenditure (5.3%) (-17.5%) (-4.9%) (-15.4%) (2.7%)
Source: Ofcom analysis of community broadcasters’ returns Note: The data collection period changed from the financial year to the calendar year as of 2011. Data from previous years has been adjusted to reflect this. Community radio station expenditure, by type
Community radio station expenditure: 2013
Expenditure by type The average community radio station income was around £55,000 Other 18%
Technical 9% Staff 49% Admin and marketing 11%
Premises 13%
Source: Ofcom analysis of community broadcasters’ returns Average income, by type of community served
£100,000
Other £80,000 £71,000 £72,750 £71,250 Donations 23% £60,000 £55,500 25% 30% £50,500 12% SLAs 26% 11% £37,000 £38,750 36% £40,000 13% 17% 34% 6% 22% Grants 9% 40% 25% £20,000 27% 100% 6% 45% 31% On air advertising 30% 25% and sponsorship 38% 22% 21% £0 Sector Geographic Geographic Minority Military Religious Youth average town/rural urban ethnic (10) (13) (21) (196 stations) (82) (29) (29)
Source: Ofcom analysis of community broadcasters’ returns
35 Average expenditure, by type of community served £100,000
Other £80,000 £77,750 16% £66,000 £66,500 5% Technical costs £60,000 £55,000 10% 21% 27% £53,250 18% 12% 9% 6% 13% 9% £38,750 9% Admin and £40,000 £36,000 17% 12% 9% 11% 9% marketing 13% 20% 15% 14% 11% 20% 12% 58% Premises £20,000 13% 81% 55% 49% 34% 40% 45% Staff £0 Sector Geographic Geographic Minority Military Religious Youth average town/rural urban ethnic (10) (13) (21) (196 stations) (82) (29) (29)
Source: Ofcom analysis of community broadcasters’ returns
36 Consumption
37 Reach of radio, by sector % of population
89.4% 89.8% 90.6% 90.8% 89.5% 90.4% All radio
66.2% 66.0% 67.1% 67.6% 66.4% 67.1% All BBC 64.9% 61.5% 61.5% 63.7% 63.5% 64.9% All commercial
58.9% 59.4% 60.6% 61.3% 60.3% 61.1% BBC network 52.0% 49.5% 49.7% 51.5% 50.5% 51.4% Local 30.5% 30.9% 32.5% commercial 27.4% 28.5% 26.2% National commercial 19.0% 17.7% 18.4% 18.7% 17.8% 17.8% BBC nations / 6.1% 6.7% 6.3% 6.0% 6.2% 6.2% local Other 2008 2009 2010 2011 2012 2013
Source: RAJAR, All adults (15+), calendar years 2008-2013, Q1 2014
38 Weekly reach to all radio, by age
% of population of each age group Ave age: 46 46 46 46 47 47 15+ 93.8% 94.0% 93.0% 92.7% 92.9% 93.2% 92.9% 15-24 93.1% 92.4% 92.9% 92.1% 91.7% 92.8% 92.1% 92.2% 25-34 91.7% 91.7% 91.1% 90.6% 90.8% 89.8% 90.4% 90.5% 89.5% 89.5% 35-44 89.4% 89.5% 88.9% 89.1% 88.2% 88.1% 45-54 87.9% 88.1% 87.8% 87.4% 87.0% 87.8% 86.9% 55-64 86.1% 87.3% 85.6% 85.5% 65+
2008 2009 2010 2011 2012 2013 Source: RAJAR, All adults (15+), calendar years 2008-2013, Q1 2014
39 Reach of radio among 15-24 year olds, by sector
% of 15-24 population 88.9% All radio 87.8% 87.9% 88.2% 85.6% 86.9% 75.1% 75.6% All BBC 72.4% 71.9% 71.9% 74.6% 65.9% 65.7% 64.0% 63.4% 61.9% 64.0% All commercial 58.0% 58.4% 59.5% 59.2% 57.3% 58.2% BBC network 57.4% 55.3% 56.2% 57.0% 55.3% 56.2% National commercial 38.6% 37.9% 40.1% 35.9% 34.0% 36.4% BBC nations / local 9.1% 7.4% 7.9% 9.1% 8.0% 7.7% Local commercial
6.8% 7.7% 6.7% 6.3% 6.5% 6.1% Other 2008 2009 2010 2011 2012 2013
Source: RAJAR, All adults (15+), calendar years 2008-2013
40 Reach of radio among 25-34 year olds, by sector
% of 25-34 population 90.5% All radio 89.1% 89.5% 89.5% 87.4% 88.1% All BBC 71.0% 68.1% 68.2% 70.3% 70.8% 69.7% All commercial 60.1% 60.4% 62.0% 61.6% 60.0% 61.0% 62.5% 61.7% 63.0% 61.4% BBC network 59.3% 60.2% 59.9% 58.9% 59.0% 59.0% 57.5% 56.4% National 33.6% 30.9% 31.5% commercial 26.8% 27.8% 25.0% BBC nations / local 10.0% 9.1% 9.8% 9.4% 8.9% 9.4% Local commercial
7.1% 7.6% 7.1% 7.3% 7.2% 7.7% Other 2008 2009 2010 2011 2012 2013
Source: RAJAR, All adults (15+), calendar years 2008-2013
41 Reach of radio among 35-44 year olds, by sector
% of 35-44 population 91.7% 91.7% 92.9% 93.2% 92.2% 93.0% All radio
All BBC 72.1% 71.0% 72.6% 68.2% 68.2% 70.5% 66.0% 65.1% 65.0% All commercial 64.1% 63.0% 65.1% 59.6% 59.2% 60.8% 62.6% 61.8% 61.6% BBC network 59.4% 59.4% 60.9% 62.0% 60.5% 60.8% 34.0% National 30.1% 31.4% commercial 25.7% 28.0% 24.3% BBC nations / local 13.9% 12.8% 13.6% 13.4% 12.1% 12.4% Local commercial
6.4% 7.3% 7.2% 7.4% 7.5% 7.4% Other 2008 2009 2010 2011 2012 2013
Source: RAJAR, All adults (15+), calendar years 2008-2013
42 Reach of radio among 45-54 year olds, by sector
% of 45-54population 92.1% 92.7% 92.8% 93.8% 92.9% 94.0% All radio
All BBC 67.0% 67.7% 69.4% 68.9% 70.8% 67.2% 69.8% 66.5% 67.5% 69.3% 68.0% 65.9% All commercial 64.3% 63.1% 61.3% 61.7% 62.3% 64.9% BBC network 58.7% 59.1% 55.8% 56.5% 58.4% 57.7% National 32.3% 29.4% 30.8% commercial 26.0% 25.8% 26.6% BBC nations / local Local commercial 19.3% 17.7% 18.5% 18.3% 17.7% 17.6%
6.7% 7.0% 6.8% 6.1% 6.9% 6.6% Other 2008 2009 2010 2011 2012 2013
Source: RAJAR, All adults (15+), calendar years 2008-2013
43 Reach of radio among 55-64 year olds, by sector
% of 55-64 population
91.1% 91.7% 92.1% 93.1% 92.4% 92.9% All radio
All BBC 72.9% 72.9% 73.5% 74.1% 73.0% 73.8% 66.3% 66.6% 63.1% 63.9% 65.4% 65.6% All commercial 60.7% 60.0% 60.6% 55.6% 55.8% 58.3% BBC network 44.9% 46.0% 45.6% 46.4% 42.3% 40.9% National 29.0% 29.4% commercial 26.1% 26.5% 28.4% 24.8% BBC nations / local 26.7% 25.4% 25.5% 25.5% 24.7% 23.6% Local commercial 5.5% 6.3% 5.6% 5.2% 5.7% 5.7% Other 2008 2009 2010 2011 2012 2013
Source: RAJAR, All adults (15+), calendar years 2008-2013
44 Reach of radio among 65+ year olds, by sector
% of population All radio 85.5% 86.1% 87.0% 87.8% 87.3% 88.1% 75.2% All BBC 71.9% 72.6% 73.1% 74.5% 73.7% All commercial 59.3% 59.3% 61.4% 55.6% 57.1% 58.2% BBC network 45.1% 45.0% 41.8% 41.7% 44.1% 44.4% National 33.3% 33.7% 31.7% 32.9% 31.9% 32.3% commercial 24.5% 23.9% 26.0% 26.4% 25.9% 26.9% BBC nations / local 24.0% 25.4% 26.0% 26.0% 26.2% 23.4% Local commercial 4.3% 4.8% 4.5% 4.3% 4.1% 4.3% Other 2008 2009 2010 2011 2012 2013
Source: RAJAR, All adults (15+), calendar years 2008-2013
45 Weekly reach over time of Digital One commercial stations Weekly listeners, 000s
6000 5,615 5,552 Smooth Radio Network (UK)
4,916 5000 Absolute Radio National
Absolute 80s 4000 Absolute Radio 90s 3,190 3,253
3000 Planet Rock UK 2,803 3,070 2,444 Kiss UK 2000 1,281 1,369 1,214 talkSPORT 1,136 1000 614 542 Premier Christian Radio 436 124 155 0 124 Classic FM Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q4 2012 Q4 2013
Source: RAJAR, 12 month weighting Commercial stations currently available on Digital One and reporting on RAJAR. NB No annual data available for LBC and Capital Xtra
46 Age / Gender reach profile of UK-wide stations*: 2013
Note: Axes cross at 50%
Over 35, female Over 35, male BBC Radio 4 extra
BBC Radio 4 BBC Radio 3 BBC Radio 5 live Classic FM BBC Local Smooth Radio BBC Radio 2 LBC BBC Radio 5 live sports extra Premier Christian Radio Absolute 80s talkSPORT Local commercial Absolute BBC 6 Music
BBC Asian Network Absolute 90s
BBC Radio 1
Kiss
1Xtra from the BBC
Under 35, female Under 35, male
Source: RAJAR Q4 2013, 12-month weighting *BBC and commercial stations currently available on Digital One and reporting on RAJAR 47 Age / Gender reach profile pattern of local commercial stations: 2013
Note: Axes cross at 50%
Over 35, female Over 35, male
Under 35, female Under 35, male
Source: RAJAR Q4 2013, 12-month weighting
48 Age / SEG reach profile of UK-wide stations*: 2013
Note: Axes cross at 50%
Over 35, ABC1 BBC Radio 4 extra Over 35, C2DE BBC Radio 3 BBC Local BBC Radio 4 BBC Radio 5 live Classic FM BBC Radio 2 BBC Radio 5 live sports Smooth Radio extra LBC Absolute 80s Premier Christian Radio talkSPORT
BBC 6 Music Absolute Local commercial
Absolute 90s BBC Asian Network BBC Radio 1 Kiss
1Xtra from the BBC
Under 35, ABC1 Under 35, C2DE
Source: RAJAR Q4 2013, 12-month weighting *BBC and commercial stations currently available on Digital One and reporting on RAJAR 49 Age / SEG reach profile pattern of local commercial stations: 2013
Note: Axes cross at 50%
Over 35, ABC1 Over 35, C2DE
Under 35, ABC1 Under 35, C2DE
Source: RAJAR Q4 2013, 12 month weighting
50 Share of listening hours, by sector
% of listening hours 60% 55.7% 55.3% 55.2% 54.7% 54.7% 54.6% All BBC Radio
46.1% 46.6% 46.3% 46.0% 46.3% 46.2% BBC network
40% 42.2% 42.3% 42.6% 43.0% 42.8% 42.8% All commercial 31.7% 31.5% 31.3% 31.2% 30.2% 29.7% Local commercial 20% National 12.5% 13.1% commercial 10.9% 10.6% 11.1% 11.8% 8.4% 8.4% BBC 9.5% 8.7% 8.9% 8.7% nations/local 2.1% 2.4% 2.2% 2.3% 2.5% 2.6% Other 0% 2008 2009 2010 2011 2012 2013
Source: RAJAR, All adults (15+), calendar years 2008-2013
51 Weekly listening hours, by age group: 2008-2013
Average hours of listening per week 15+
15-24
25.5 25.1 25.7 25.2 25.2 25.8 25.9 24.5 25-34 25.2 25.6 25.8 24.0 25.0 23.8 24.2 24.4 23.6 23.3 35-44 22.4 22.5 22.1 22.0 22.1 22.2 22.0 22.2 21.5 21.6 21.5 45-54 19.9 19.2 20.5 19.1 19.3 18.0 18.7 17.8 55-64 17.2 17.0 16.3 16.3 15.5 65+ 2008 2009 2010 2011 2012 2013
Source: RAJAR, average weekly listening per listener, 2001-2013
52 Percentage change in time spent listening, by sector: 2008-2013
Percentage change in average listening hours
5.0%
0.0% -1.3% -5.0% -4.0% -6.5% -6.3% -7.3% -10.0% -8.0% -11.8% -15.0%
All radio All BBC BBC network BBC local/nations All commercial National commercial Local commercial
Source: RAJAR, all adults 15+. Calendar years 2008 and 2013 Percentage change in time spent listening, by age group: 2008-2013
Percentage change in average weekly listening hours
5.0% 2.8% 2.0% 0.0%
-5.0% -4.0% -2.9% -2.8%
-7.2% -10.0% -9.5%
-12.9% -15.0% 15+ 15-24 25-34 35-44 45-54 55-64 65-74 75+
Source: RAJAR, all adults 15+. Calendar years 2008 and 2013 BBC Network Radio National Commercial Radio
Green areas indicate weekly reach of greater than 20% of the UK average
Red areas indicate weekly reach of UK reach = 61% less than 20% of the UK average UK reach = 33%
Source: RAJAR Q4 2013, 12 month weight, BBC Local / Nations TSAs BBC Local/Nations Radio Local Commercial Radio
Green areas indicate weekly reach of greater than 20% of the UK average
Red areas indicate weekly reach of UK reach = 18% less than 20% of the UK average UK reach = 51%
Source: RAJAR Q4 2013, 12 month weight, BBC Local / Nations TSAs Average number of stations listened to, by station and age group: overall sector and listeners with the highest and lowest station repertoires
6.2 6.3 Adults 15+ 5.9 6.0 6.1 5.7 5.7 5.6 5.7 5.8 15-24 5.3 5.4 5.5 5.4 65+ 4.5 4.2 3.6 3.5 3.2 3.2 3.1 3.4 3.2 3.1 3.0 3.0 3.0 2.9 2.9 2.8 2.6 2.9 2.4 2.3 2.5 2.5 2.3 2.5 1.8
Listeners with the highest Listeners with the lowest station repertoires station repertoires Source: RAJAR Q4 2013, 12 month weighting (excludes the Channel Island stations) Slide 57 BBC Radio 4 genre analysis over time
% change 13/14 v 08/09 Weekly reach (000s) 11,026 +15% 10,774 10,642 Radio 4 overall 10,312 10,029 9,605 9,393 9,238 9,419 +12% 8,728 8,979 Radio 4 News 8,430
7,011 6,988 Radio 4 Drama 6,795 6,793 +10% 6,348 6,598
Radio 4 Comedy 4,800 4,754 4,429 4,564 4,537 4,656 +7%
Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q4 2012 Q4 2013
Source: RAJAR , 12-month weighting, all adults 15+ Slide 58 BBC Radio 4 genre analysis over time: proportion of the Radio 4 audience who listen to each genre on the network
Q4 2008 Q4 2009 Q4 2010 Q4 2011 Q4 2012 Q4 2013 88% 87% 87% 87% 87% 85%
66% 66% 66% 65% 64% 63%
46% 46% 44% 45% 44% 43%
News Drama Comedy
Source: RAJAR , 12 month weighting, all adults 15+ Slide 59 BBC Radio 4 genre analysis: age profile of each genre 2008
31% 31% 32% 34%
23% 23% 25% 26% 65+ 19% 19% 19% 18% 55-64 15% 15% 14% 13% 8% 8% 7% 45-54 5% 4% 4% 6%3% Radio 4 overall News Drama Comedy 35-44 2013 25-34 34% 35% 38% 41% 15-24
20% 21% 22% 23% 19% 19% 18% 18% 13% 13% 12% 10% 8% 8% 6% 5% 5% 4% 4% 3%
Source: RAJAR , 12 month weighting Slide 60 Share of radio listening, by nature of service: all adults 15+
*Total hours: 1.0bn 1.0bn 1.0bn 1.1bn 1.0bn 1.0bn 100% 2.1% 2.4% 2.2% 2.3% 2.5% 2.6%
80% Other stations 57.1% 57.2% 57.5% 57.9% 58.9% 59.4% 60% National stations
40% Local stations
20% 39.1% 39.1% 39.0% 38.4% 37.3% 36.8%
0% 2008 2009 2010 2011 2012 2013 Source: RAJAR Note: The total figures are derived from the sum of the hours to BBC local radio, the hours to local commercial radio (ILR TSA) and other listening.
61 Share of local and national listening, by sector: all adults 15+ Local commercial Local radio 76.6% 78.4% 78.0% 78.2% 78.1% 77.9%
BBC local/national 23.4% 21.6% 22.0% 21.8% 21.9% 22.1%
2008 2009 2010 2011 2012 2013
19.1% 18.5% 19.3% 20.4% 21.3% 22.1% National commercial National radio 80.9% 81.5% 80.7% 79.6% 78.7% 77.9% BBC network radio
2008 2009 2010 2011 2012 2013 Source: RAJAR Note: The total figures are derived from the sum of the hours to BBC local radio, the hours to local commercial radio (ILR TSA) and other listening.
62 Share of radio listening, by nature of service: 15-24 yrs.
*Total hours: 0.1bn 0.1bn 0.1bn 0.1bn 0.1bn 0.1bn 100% 2.7% 2.8% 2.6% 2.7% 3.0% 2.9%
80% 51.8% 51.0% 50.7% 51.0% 52.2% 52.7% Other stations 60% National stations
40% Local stations 45.9% 20% 44.4% 45.1% 45.4% 43.7% 43.6%
0% 2008 2009 2010 2011 2012 2013 Source: RAJAR Note: The total figures are derived from the sum of the hours to BBC local radio, the hours to local commercial radio (ILR TSA) and other listening.
63 Share of local and national listening, by sector: 15-24 yrs.
Local commercial Local radio 94.7% 95.2% 95.6% 95.9% 95.8% 96.1%
BBC local/national 5.3% 4.8% 4.4% 4.1% 4.2% 3.9% 2008 2009 2010 2011 2012 2013
29.9% 28.7% 30.8% 33.7% 34.7% 38.0% National commercial National radio
71.3% 70.1% 69.2% 66.3% 65.3% 62.0% BBC network radio
2008 2009 2010 2011 2012 2013 Source: RAJAR Note: The total figures are derived from the sum of the hours to BBC local radio, the hours to local commercial radio (ILR TSA) and other listening.
64 Share of radio listening, by nature of service: 65+
*Total hours: 0.2bn 0.2bn 0.2bn 0.2bn 0.3bn 0.3bn 100% 1.4% 1.6% 1.4% 1.6% 1.5% 1.5%
80% Other stations 62.6% 63.9% 63.5% 63.3% 63.9% 65.0% 60% National stations
40% Local stations 20% 33.8% 32.9% 33.2% 33.2% 32.9% 31.8%
0% 2008 2009 2010 2011 2012 2013 Source: RAJAR Note: The total figures are derived from the sum of the hours to BBC local radio, the hours to local commercial radio (ILR TSA) and other listening.
65 Share of local and national listening, by sector: 65+
37.9% 41.1% 41.4% 40.8% 42.1% 41.7% Local commercial Local radio
62.1% 58.9% 59.2% 58.6% 57.9% 58.3% BBC local/national
2008 2009 2010 2011 2012 2013
17.8% 17.4% 17.8% 17.5% 16.8% 16.4% National commercial National radio 82.2% 82.6% 82.2% 82.5% 83.2% 83.6%
BBC network radio
2008 2009 2010 2011 2012 2013 Source: RAJAR Note: The total figures are derived from the sum of the hours to BBC local radio, the hours to local commercial radio (ILR TSA) and other listening.
66 Listening to radio via DAB, TV, internet and mobile phone
Proportion of respondents (%) who have listened to radio via digital television, internet, DAB set or mobile phone TV Internet DAB Mobile Phone 50%
40%
27% 27% 27% 25% 25% 25% 30% 25% 25% 24%
23% 23% 23%
22% 22%
21%
20%
16% 16%
20% 15% 14% 13% 10% 10% 10% 10%
0% UK 2009 UK 2010 UK 2011 UK 2012 UK 2013 UK 2014 UK
Source: Ofcom research, Q1 2014 Base: All adults aged 16+ (n = 6090 UK 2009, 9013 UK 2010, 3474 UK 2011, 3772 UK 2012, 3750 UK 2013, 3740 UK 2014) QP3. How often, if at all, do you access the radio via – Digital radio via: TV, Internet, DAB radio, mobile phone? *NB 2013 measures for internet combine responses across radio listeners and internet users, 2013-14 measures for mobile phone combine responses across radio listeners and mobile phone users
67 Digital radio listening (at least monthly), by age group
Digital radio listening (at least monthly), by age group 60%
40% Q1 2011 Q1 2012 59%59% 58% 58%57% 56%57% 56% 56% 53%54% 54% 53% 53% 53% 53% 54% Q1 2013 50% 52% 50% 51% 44%46% Q1 2014 42% 40% 20% 36% 30% 25%
0% All 16+ 16-24 25-34 35-54 55-64 65-74 75+ Source: Ofcom research, base: All who listen to the radio, Q1 2014 (n=2885), Q1 2013 (n=2910), Q1 2012 (n=2963), Q1 2011 (n=2811) Q:Use digital radio at least monthly (includes digital listening via DTV, DAB set and online)
68 Share of listening hours, by platform: all adults 15+
Total hours: 1.00bn 0.99bn 1.02bn 1.04bn 1.02bn 1.02bn 9% 8% 7% 5% 12% 13% 6% 3% 4% 4% Not stated 2% 2% 4% 5% 5% 5% 3% 4% 11% 16% 18% 13% 21% 24% Internet
DTV
DAB 71% 68% 68% 66% 63% 60% Analogue
2008 2009 2010 2011 2012 2013 Source: RAJAR Note: ‘Not stated’ relates to stations where the survey respondent has not specified the listening platform used.’
69 Share of listening hours, by platform: 15-24 year olds
Total hours: 0.12bn 0.12bn 0.11bn 0.12bn 0.11bn 0.11bn 7% 5% 11% 13% 8% 8% 8% 9% 11% 13% Not stated 5% 5% 7% 9% 8% 10% 10% 10% 8% Internet 9% 11% 12% 14% 17% DTV
DAB 68% 65% 64% 62% 58% 55% Analogue
2008 2009 2010 2011 2012 2013 Source: RAJAR Note: ‘Not stated’ relates to stations where the survey respondent has not specified the listening platform used.’
70 Share of listening hours, by platform: 25-34 year olds
Total hours: 0.21bn 0.23bn 0.23bn 0.24bn 0.24bn 0.25bn 7% 7% 4% 12% 12% 8% 5% 6% 8% 10% Not stated 3% 4% 5% 6% 4% 4% 6% 6% 10% 11% 13% 16% Internet 17% 19% DTV
DAB 70% 69% 68% 66% 62% 60% Analogue
2008 2009 2010 2011 2012 2013 Source: RAJAR Note: ‘Not stated’ relates to stations where the survey respondent has not specified the listening platform used.’
71 Share of listening hours, by platform: 35-44 year olds
Total hours: 0.18bn 0.18bn 0.18bn 0.18bn 0.17bn 0.16bn 6% 4% 12% 12% 8% 7% 4% 4% 5% 7% 2% 2% 4% Not stated 3% 3% 4% 4% 5% 12% 15% 17% 19% 23% 26% Internet
DTV
DAB 71% 68% 68% 65% 62% 58% Analogue
2008 2009 2010 2011 2012 2013 Source: RAJAR Note: ‘Not stated’ relates to stations where the survey respondent has not specified the listening platform used.’
72 Share of listening hours, by platform: 45-54 year olds
Total hours: 0.18bn 0.18bn 0.18bn 0.20bn 0.20bn 0.19bn 7% 7% 4% 12% 13% 8% 5% 2% 3% 4% 2% 4% 4% 4% 5% Not stated 3% 2%3% 12% 17% 19% 14% 22% 26% Internet
DTV
DAB 71% 68% 68% 67% 63% 60% Analogue
2008 2009 2010 2011 2012 2013 Source: RAJAR Note: ‘Not stated’ relates to stations where the survey respondent has not specified the listening platform used.’
73 Share of listening hours, by platform: 55-64 year olds
Total hours: 0.17bn 0.17bn 0.17bn 0.17bn 0.17bn 0.16bn 8% 6% 5% 12% 13% 9% 3% 2% 2% 3% 1% 4% 4% 4% 5% Not stated 2% 1%3% 14% 19% 16% 21% 24% 27% Internet
DTV
DAB 71% 68% 68% 65% 63% 60% Analogue
2008 2009 2010 2011 2012 2013 Source: RAJAR Note: ‘Not stated’ relates to stations where the survey respondent has not specified the listening platform used.’
74 Share of listening hours, by platform: 65+ year olds
Total hours: 0.21bn 0.22bn 0.23bn 0.24bn 0.24bn 0.25bn 10% 9% 8% 7% 14% 14% 1% 1% 0%3% 1%3% 3% 3% Not stated 0%2% 0%2% 11% 14% 16% 18% 20% 23% Internet
DTV
DAB 73% 71% 70% 69% 67% 65% Analogue
2008 2009 2010 2011 2012 2013 Source: RAJAR Note: ‘Not stated’ relates to stations where the survey respondent has not specified the listening platform used.’
75 News survey 2014
Over a third (36%) of UK adults say they consume news through radio. Of these, 75% say they use any BBC radio station for this purpose; this has increased since 2013 (68%). Almost four in ten (39%) UK adults say they use commercial radio to consume news, compared to 43% in 2013.
RAJAR figures indicate that the BBC network stations Radio 2, Radio 4 and Radio 1 have the highest reach. Respondents to the Ofcom news survey who have consumed news through radio are also more likely to name these three sources than any other station (28%, 25% and 20% respectively). Since 2013 the use of Radio 2 for news has risen from 23% to 28%. The use of different BBC radio stations is differentiated by age – with 35% of radio news listeners aged 55+ saying they listen to Radio 4, compared to 11% of those aged 16-34. Conversely, 48% of 16-34s who use radio for news say they use Radio 1, compared to 8% of those aged 55+. Men are more likely than women to listen to Radio 4 (29% vs. 20%).
When asked to evaluate the attributes of each radio source, seven in ten BBC radio users find it accurate and trustworthy (72% and 70%) while two-thirds find it impartial and offering a range of opinions (65% and 66%). Similarly, for commercial stations, responses are higher for accuracy and trust (54% and 58%) and slightly lower for impartiality and for offering a range of opinions (49% and 46%). Radio Joint Audience Research 29%, 21%, 20% reach among all adults 15+ respectively (March 2014 figures)
76 Radio stations used for news ‘nowadays’ Among radio listeners, people are more likely in 2014 to listen to any BBC radio (75% vs 68% in 2013). Four in ten (39%) of radio news listeners use any commercial station. Radio 2 is more likely to be used for news in 2014 (28% vs 23%) while Heart FM is less likely (7% vs 12%). 2013 figures Proportion of those that use radio for news (36% of UK adults) in brackets BBC Radio 2 28% 23% UK-wide BBC Radio = 68% (61%) 25% BBC Radio 4 22% 20% BBC Radio 1 18% BBC Scotland = 24% (16%) 8% Capital FM 9% 8% BBC Regional (Any) 8% 2014 BBC Wales/Cymru = 20% (9%) 7% Heart FM 12% 6% 2013 BBC Ulster = 45% BBC Radio Five Live 8% (38%) 4% Classic FM 6% Any BBC Radio = 75% BBC Radio… 4% (68%) 3% 3% Talksport 4% Commercial radio = 39% Absolute Radio 3% (43%) 3% 3% Real Radio 2% Of those who use either type for news: BBC World Service 2% • 57% use BBC radio only (58%) 2% • 21% use commercial radio only (28%) 2% BBC Radio 3 2% • 18% use both (15%) Source: Ofcom News Survey 2014 Q5d) Thinking specifically about radio stations, which of the following do you use for news nowadays? Base: All who use radio for news (990) Note: only sources with an incidence of 2% or more are shown
Attributes of radio news sources, among those who use each source BBC radio news listeners are more likely than commercial radio news listeners to rate its news output highly across the attributes we asked about. Proportion of users who rated the source highly (7-10) (%)
63% 72% BBC Radio 70% 65% 66%
44% 54% Commercial 58% Radio 49% 46%
Importance Accurate & Reliable Trustworthy Impartial & unbiased Offers range of opinions Source: Ofcom News Survey 2014 Base: Those who use platform to access the news ‘nowadays’ on each type (varies) – Only includes bases over 50. Note: News sources are ordered by consumption levels
Average Proportion of media and comms time, by age group time spent Grouped activities hours:mins
65+ 49% 1% 15% 1%2% 6% 4% 7% 2% 10% 3% 9:19
55-64 45% 1% 13% 2%3% 3% 4% 10% 3% 10% 5% 10:18
45-54 39% 1%1% 13% 3% 3%2% 5% 14% 3% 10% 6% 11:20
35-44 34% 2% 12% 2% 5%1% 6% 18% 4% 10% 5% 10:58
25-34 31% 3%1% 8% 3% 5%1% 6% 20% 7% 12% 5% 11:49
16-24 24% 5% 3%2% 1% 9% 1%5% 23% 9% 11% 7% 14:09
All adults 37% 2% 10% 2% 5% 2% 5% 16% 5% 11% 5% 16+ 1% 11:10
TV Or Films On A TV Set TV Or Films On Another Device Short video clips Radio On Radio Set Radio On Another Device Other Audio Print Media Voice Comms Text Comms Games Other Internet Media Other Non-internet Media
Source: Digital Day 7 day diary Base: All adults 16+ (1644), All activity records (1644) (108782), 16-24 (6910), 25-34 (16035), 35-44 (25304), 45-54 (26662), 55-64 (19918), 65+ (13953)
79
Proportion of media and comms activities in general locations
100% 7% 4% 5% 4% 5% 4% 1% 6% 6% 8% 7% 10% 9% 5% 2% At other 1% 2% 2% 3% 3% 90% 5% place 10% 7% 7% 6% 4% 7% 11% outside the 26% 7% 80% 11% home 19% 34% 47% 70% 38% 22% Travelling 8% 60%
50% 5% 94% 5% 88% 85% 88% 40% 79% 80% At place of 73% 66% work or 61% 30% 60% 60% study 48% 20% 44%
10% At home (awake) 0%
Source: Digital Day 7 day diary Base: All activity records for adults aged 16+ (108782) 80
Weekly reach of listening activities, by time 40% Weekly reach of live radio = 77% Radio (at the time of broadcast) 35%
30% On-demand/’Listen again’ radio or podcasts 25%
20% Personal digital music collection (e.g. on an ipod, smartphone, other mp3 player, 15% etc) Streamed online music (e.g. Spotify, 10% Last.fm)
5% Physical music formats (e.g. CD, Vinyl) 0%
Music videos (i.e. music video channels or sites that you mainly used for background listening such as through 06:00 - 06:14 - 06:00 06:59 - 06:45 07:44 - 07:30 08:29 - 08:15 09:14 - 09:00 09:59 - 09:45 10:44 - 10:30 11:29 - 11:15 12:14 - 12:00 12:59 - 12:45 13:44 - 13:30 14:29 - 14:15 15:14 - 15:00 15:59 - 15:45 16:44 - 16:30 17:29 - 17:15 18:14 - 18:00 18:59 - 18:45 19:44 - 19:30 20:29 - 20:15 21:14 - 21:00 21:59 - 21:45 22:44 - 22:30 23:29 - 23:15 00:14 - 00:00 00:59 - 00:45 01:44 - 01:30 02:29 - 02:15 03:14 - 03:00 03:59 - 03:45 04:44 - 04:30 05:29 - 05:15 YouTube or on MTV)
Source: Digital Day 7 day diary Base: All adults 16+ (1644) - data aggregated to 15 min slots
81
Proportion of listening activities, by age group % of total time spent listening 100% 1% 1% 3% 5% 2% 6% 7% 11% 8% 7% 7% 1% Music videos (i.e. music video 8% 2% 2% 6% channels or sites that you mainly 6% 5% 4% 8% 5% 1% 4% 2% used for background listening…) 2% 80% 11% 11% 14% 2% Personal music collection on CD, 2% 30% Vinyl record or cassette tapes 5% 60% Streamed online music (e.g. Spotify, Last.fm)
86% 40% 30% 80% 83% Personal digital music or audio 71% 74% collection (e.g. on an ipod, 65% smartphone, computer etc.) 1% 20% On-demand/’Listen again’ radio programmes or podcasts 24% Radio (at the time of broadcast) 0% Average All adults 16-24 25-34 35-44 45-54 55-64 65+ time spent* 1:52 1:39 1:45 1:57 2:11 1:53 1:43 Source:Hours:mins Digital Day 7 day diary Base: All listening activity records for adults 16+ (17290), 16-24 (999), 25-34 (2342), 35-44 (4113), 45-54 (4334), 55-64 (3284), 65+ (2218) *Average time spent is the total average daily time spent listening to media, including simultaneous activity 82 Local media used at least once a month for each news / information category
% Local radio Local/regional TV Local newspapers Online local news
80
68 68
58 59 53 53 49 44 44 45 40 41 41 38 36 36 34 32 33 27 25 23 23 22 21 19 15
Local news Weather Traffic / travel Local events UK/ international Sport Discussion of local issues Source: Ipsos-MORI Q4. Which of the following do you tend to listen/read/watch on media used at least once a month? Base: All who use media each month(Local radio=2434, Regional TV=2248, Local paper=1814, Local online sites=1174)
83 Local media used at least once a month for each news / information category
80 77 71 68 63 59 56 53 54 54 48 48 49 44 44 45 40 40 41 38 38 36 36 37 36 35 34 35 33 32 33 27 27 27 25 24 24 23 22 21 19 17
Local news Weather Traffic / travel Local events UK/ international Sport Discussion of local issues
Local commercial radio BBC local radio Local/regional TV Free local paper Paid-for local paper Online local news
Source: Ipsos-MORI Q4. Which of the following do you tend to listen/read/watch on media used at least once a month? Base: All who use media each month(Local commercial radio=1959, BBC local radio=1687, Regional TV=2248, Free local paper=1237, Paid for local paper=1199, Local online sites=1174)
84 Local media used at least once a month for local news, by age of local radio listener
%
88 85 81 78 79 74 73 74 75 71 70 67 68 68 64 63 59 59 58 58 57 58 56 54 56 51 52 51 47 46 44 41
Local/reg TV Local radio BBC local Local Local Free local Paid-for local Local online radio commercial newspapers paper paper radio 16-24 25-34 35-54 55+ Source: Ipsos-MORI Q4. Which of the following do you tend to listen/read/watch on media used at least once a month? Base: All who use media each month for local news (Local radio=2434, Local commercial radio=1091, BBC local radio=1071, Regional TV=1808, Free local paper=877, Paid for local paper=926, Local online sites=621)
85 Consumer attitudes
86 The role of radio today: summary
• Nine in ten of the population listen to the radio each week (RAJAR) • It is largely a solitary activity with 61% of adults indicating they listen to the radio alone (Digital Day 2014) • It is an habitual activity with the majority of radio listeners tuning in every day or most days (YouGov 2013) • Over half (53%) time spent listening to the radio is done in the home (DD 2014) • Almost a quarter (24%) of all radio listening is done whilst travelling (DD 2014) • Radio is seen as informative (45%), offering something for everyone (43%), convenient (34%) and relaxing (32%) (YouGov 2013) • Among those who say they listen to less radio than they did five years ago (26%), the main reasons cited for this are spending more time on the internet (34%), lack of choice (24%) and less available time (23%) (YouGov 2013) • Among those who say they listen to more radio than they did five years ago (24%), the main reasons cited for this are it fits better with their routine (61%), new ways of listening (27%) and discovering a new station or programme (26%) (YouGov 2013) • Deliberative research commissioned by Ofcom in 2013 also confirms many of the attributes: • Radio’s core qualities can be summarised as: an accessible, ubiquitous platform; a dependable companion; a deliverer of timely national and local information; and a source of a variety of entertaining and stimulating music and speech. • For many listeners, the advent of digital platforms, web-enabled mobile devices, and new audio services has had a positive impact on their radio consumption, as it has extended access and increased station and genre choice. • In addition to convenience, the unique characteristics of radio compared to other media are: music variety and specialism; listener interaction; immediacy; and local content.
87 Importance of each local medium to local radio listeners
Net importance Net importance Net importance of local radio of local papers of local online 77% 51% 36%
Net 81% 54% 50% 35% 30% 25% 24% 13% importance 8% 2% 19% Don't use 9% 31% 5% 51% 49% Not at all 20% 4% 65% 66% 40% important 14% 81% 3% 6% Not that 10% important 35% 30% 14% 2% 2% 7% 7% Fairly 22% 42% 21% important 17% 17% 4%1% 18% 20% 9% 13% Very 9% 7% 7% 4% important Local/regional Local BBC Paid-for local Free local Local news Other local Local TV commercial local/national paper paper website news site/app community radio radio website Source: Ipsos-MORI Q2. How important, if at all, are each of the following types of LOCAL media to you? Base: All who listen to local radio monthly (2434)
88 Net importance of local media, by age of local radio listener
Net importance of each medium by age 83 86 78 79 78 77 % 74 73 57 16-24 25-34 35-54 55+ 53 50 45 45 86 40 41 83 77 18 % 73
62 Local radio Local/regional TV Local newspapers Local online sites 60 58 60
48 50 45 46 46 45 39 41 33 33 30 28 26 23 24 18
BBC local/national Local commercial Local/regional TV Free local paper Paid-for local paper Local online radio radio
Source: Ipsos-MORI Q2. How important, if at all, are each of the following types of LOCAL media to you? Base: All who listen to local radio monthly (16-24 = 361; 25-34 = 418; 35-54 = 872; 55+ = 783)
89 Net interest in different types of content among local radio listeners
Level of interest in news/information category (%)
Net interest Local news 33 52 10 3 1 85%
Weather 45 39 10 4 2 84%
UK/international news 40 44 9 5 2 84% 72% of regular road users
Local events/ents 21 51 15 9 4 72%
Traffic/travel 28 36 16 13 8 64%
Discussion of local 18 44 22 11 5 issues 62%
Sport 25 22 11 14 28 47%
Very interested Fairly interested Neutral Fairly uninterested Very uninterested Source: Ipsos-MORI Q3. To what extent, if at all, are you interested in hearing or reading about ....? Base: All who listen to local radio monthly (2434)
90 Net interest in different types of content among local radio listeners, by age
91 90 88 87 88 88 83 80 81 76 75 72 72 70 70 68 69 66 66 64 62 61
50 47 48 45 44 42
Local news UK/ Weather Local events Traffic / travel Discussion of Sport international local issues
16-24 25-34 35-54 55+ Source: Ipsos-MORI Q3. To what extent, if at all, are you interested in hearing or reading about ....? Base: All who listen to local radio monthly (16-24 = 361; 25-34 = 418; 35-54 = 872; 55+ = 783)
91
Content valued by listeners to local commercial and local BBC radio stations: tables
Local commercial radio BBC local radio Rank Content valued on local % Value Rank Content valued on BBC local % Value commercial radio /national radio 1 Music 83 1 Local news 61
2 Local news 45 2 Weather 46
3 Weather 35 =3 Traffic & travel 40
4 Traffic & travel 34 =3 Music 40
5 Entertaining presenters 26 5 Discussion of local issues 36
6 Local events & entertainment 23 6 Local events & entertainment 32 information information 7 Discussion of local issues 22 7 Sport 31
=8 Local presenters 20 8 Opinions on local issues 25
=8 UK / international news 20 9 Local presenters 22
10 Sport 19 =10 Entertaining presenters 21
11 Opinions on local issues 16 =10 UK / international news 21 Source: Ipsos-MORI Q9: Which, if any, of the following do you particularly value on
92 Content valued by listeners to local commercial radio stations, by age
Rank Content % Value (by total) Total 16-24 25-34 35-54 55+ (16+) 1 Music 83 89 85 78 69
2 Local news 45 32 39 45 46
3 Weather 35 21 29 36 40
4 Traffic & travel 34 21 30 37 34
5 Entertaining presenters 26 26 23 26 20
6 Local events & 23 15 22 23 22 entertainment information 7 Discussion of local issues 22 13 19 20 24
=8 Local presenters 20 14 17 19 21
=8 UK / international news 20 14 19 20 15
10 Sport 19 19 16 19 17
11 Opinions on local issues 16 13 14 15 18 Source: Ipsos-MORI Q9: Which, if any, of the following do you particularly value on
93 Content valued by listeners to BBC local radio stations, by age
Rank Content % Value (by total) Total (16+) 16-24 25-34 35-54 55+
1 Local news 61 48 55 58 66
2 Weather 46 24 40 47 52
=3 Traffic & travel 40 23 35 46 42
=3 Music 40 53 43 35 38
5 Discussion of local issues 36 20 21 35 44
6 Local events & entertainment 32 21 24 32 36 information 7 Sport 31 34 35 33 29
8 Opinions on local issues 25 12 10 25 31
9 Local presenters 22 13 12 16 30
=10 Entertaining presenters 21 17 10 18 27
=10 UK / international news 21 12 23 19 23
Source: Ipsos-MORI Q9: Which, if any, of the following do you particularly value on
94 Satisfaction with the way in which local radio station covers local news
Net satisfaction 82% 70% 5 10 9 Don't listen to local 1 13 2 news on this station 18 Very dissatisfied
Fairly dissatisfied 44
42 Neither satisfied/unsatisfied
Fairly satisfied
38 29 Very satisfied
BBC local Local commercial Source: Ipsos-MORI Q10: Overall, how satisfied are you with the way in which
95 Attitudes to current provision of local news on local commercial and BBC local radio
Good at covering local news stories I rely on this station to keep me that matter to the area updated with local headlines Net 67% 67% 56% agreement 82% 2 6 6 11 16 11 11 25 17 22 39
37 35 31
43 32 30 25
BBC local All Local commercial BBC local Local commercial
Completely agree Agree slightly Neither agree/disagree Disagree slightly Completely disagree
Source: Ipsos-MORI Base: All who listen monthly to: BBC local (1100); local commercial radio (1972)
96