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BBC All Radio Report Quarter 1 2016

Alison Winter, Head of Audiences

BBC Radio & Music

18th May 2016 Contents 2

BBC RAJAR Q1 2016 Infographic: At a glance RADIO

Key metrics for All Radio, BBC & Commercial

ALL RADIO ALL BBC ALL COMMERCIAL 47,823 89.3% 21.1 1,006m 34,869 65.1% 15.6 545m 34,277 64% 12.7 434m

Reach Reach Avg hours Total hours Reach Reach Avg hours Total hours Reach Reach Avg hours Total hours (000’s) %) per listener (m) (000’s) %) per listener (m) (000’s) %) per listener (m)

Weekly Hours Weekly Hours Weekly Hours

Reach (000’s)

9,907 15,514 2,117 10,568 5,774 2,236 1,038 1,326 1,851 562 1,466 34,277 5,121 3,088 4,358 All Comm- ercial

Share for All BBC Radio Key metrics for digital platforms at an all radio level AHPL for All BBC Radio Weekly reach (%) Share (%) 15.6 15.5 15.9 BBC Share All Commercial Share 89.3% All radio 100% BBC Share Mar AM/FM 54.4% 15 42.8% 75.4% 55.9% Dec 56.9% All digital 44.1% Mar 16 Dec 15 Mar 15 53.5% 15 44.1% 42.3% DAB 30.9% Mar Commercial 54.1% 16 43.2% 14.9% DTV 5.4% Share 18.1% Online \ apps 7.8% 12.7 12.7 12.8 Contents 3

After last quarter’s surprise shift, Q1 sees BBC reach (34.9m) BBC outstrip that of Commercial Radio (34.3m) once more RADIO

Mar 15 Dec 15 Mar 16 QoQ YoY A significant drop on the quarter - but Weekly reach (000s) q stability on the year - sees All Radio

47,799 48,237 47,823 reach of 47.8m, which is just shy of 90% Weekly reach (%) q 89.3 90 89.3 listening every week. And, as often Average hours per listener happens, the shifts for AHPL are in the 21.3 21 21.1 ALL RADIOALL opposite direction: down from a high last Total hours (millions) 1,018 1,013 1,006 year but stable QoQ at 21h03m.

BBC Radio reach is flat on both periods (- Weekly reach (000s)

34,872 34,947 34,869 3k YoY/-78k QoQ), reaching 65.1% of the

Weekly reach (%) population – enough to put us ahead of 65.2 65.2 65.1 Commercial radio once more (a gap of Average hours per listener ALL BBC ALL 15.9 15.5 15.6 +592k). AHPL sit at 15h37m per listener (and hitting the 15h30m internal target), Total hours (millions) 554 542 545 down 16mins on the year but stable

(+7mins) on the quarter.

Weekly reach (000s) q 33,916 35,111 34,277 Commercial Radio sees a significant Weekly reach (%) q 63.4 65.5 64 drop in reach on the quarter (-834k) to Average hours per listener 34.3m/64% but a (non-significant) rise on 12.8 12.7 12.7 the year. Average hours are down, on Total hours (millions) the year to 12h40m. ALL COMMERCIALALL 436 447 434

Source: RAJAR / Ipsos MORI / RSMB Contents 4

BBC Positive shifts across all digital metrics at the start of 2016 RADIO

Some positive shifts at Q1 2016 for digital: reach (57%/30.5m), hours (444k) and the all-important share (44.1%) are all up. And underlying this are increases for each of the 3 digital platforms: DAB reaches 42.3% (22.7m) of the population and takes 30.9% of all hours; DTV nudges up to 14.9%/8m reach and 5.4% share; online reaches 18.1%/9.7m listeners every week, rising to 29.8% among 15-24s. And DAB Christmas gifting seems to still be in vogue as we see a nudge up in those claiming to own a set to 55.7%/30m (from 54% last quarter), while those claiming to listen to the radio each month via a mobile device is stable at 25% of all adults, rising to 39% of 15-24s.

Weekly Reach (%) Total Hour (millions) Share (%)

Mar 15 Dec 15 Mar 16 Mar 15 Dec 15 Mar 16 Mar 15 Dec 15 Mar 16

ALL RADIO 89.3 90 89.3 1,018 1,013 1,006 100 100 100

ALL DIGITAL 53.5 56.1 56.9 403 423 444 39.6 41.7 44.1

DAB 35.5 38.6 42.3 264 280 311 25.9 27.7 30.9

DTV 14.2 14.5 14.9 49 50 55 4.8 5 5.4

Online\apps 16.1 16.4 18.1 69 69 79 6.8 6.8 7.8

Digital unspecified* 8.6 9.3 0 22 24 0 2.1 2.4 0

NB DIGITAL UNSPECIFIED DATA = 0 FROM Q1 2016 DUE TO THE INTRODUCTION OF THE PLATFORM ATTRIBUTION MODEL, RECODING ALL LISTENING WHERE NO PLATFORM HAS BEEN RECORDED,

Source: RAJAR / Ipsos MORI / RSMB Contents 5

6 Music consolidates its position as the UK’s biggest digital-only BBC RADIO station with record reach of 2.2m

Weekly Reach (000s) QoQ YoY QoQ YoY (%) Mar 15 Dec 15 Mar 16 Mar 15 Dec 15 Mar 16 34,872 34,947 34,869 1,339 1,235 1,326 65.2 65.2 65.1 2.5 2.3 2.5 All BBC Network 31,671 32,125 32,014 2,064 2,202 2,236 radio 59.2 60 59.8 3.9 4.1 4.2 9,699 10,330 9,907 839 982 1,038 p 18.1 19.3 18.5 1.6 1.8 1.9 15,087 15,465 15,514 2,172 2,112 1,851 q q 28.2 28.9 29 4.1 3.9 3.5 2,084 2,051 2,117 1,353 1,506 1,466 3.9 3.8 4 2.5 2.8 2.7 10,886 10,926 10,568 562 563 562 20.3 20.4 19.7 1 1.1 1 5,757 5,586 5,774 10.8 10.4 10.8 No significant shifts in reach for our UK-wide services, bar 4Extra which is down on both periods to 1.85m. 6,084 5,827 6,119 6 Music is the hero station this time round with record reach of 11.4 10.9 11.4 2.2m/4.2%, consolidating its position as the UK’s biggest digital- 8,816 8,558 8,793 only station. Radio 2 sees its second highest-ever reach (15.5m) 16.5 16 16.4 and Radio 3 sees its highest reach in 3 years (2.1m). 11,265 11,318 10,934 Elsewhere, Radio 1 slips below 10m again but is directionally up on last year; Radio 4 is directionally down on both periods 21.1 21.1 20.4 (10.6m) and sits just under 1 in 5 listening every week now; 5 live is directionally up on both periods (5.8m) in what was an incredible quarter for football. Digitally of note, 1Xtra is back above 1m.

Source: RAJAR / Ipsos MORI / RSMB

Contents 6

Record share for Radio 2 (18.6%) and 6 Music (2.1%) but Radio 1 BBC RADIO hits a low of 5.6%

(%) Mar 15 Dec 15 Mar 16 QoQ YoY

54.4 53.5 54.1

All BBC Network BBC Radio share is statistically flat on both periods at 46.9 46.1 46.6 radio 54.1%, giving a 10.9%pt lead on Commercial Radio’s 6.4 6.1 5.6 q q 43.2% share.

18.1 17.7 18.6 p The big casualty this time round is Radio 1, where significant drops of 0.8%pt YoY & 0.5%pts QoQ give a 1.2 1.2 1.3 new low of 5.6%, as total hours fall below 60m per week for the first time (56.8m). 12.8 12.4 12.0 q Meanwhile, Radio 2 delivers its highest ever share at 3.7 3.6 3.9 18.6%, thanks to a significant rise on the quarter of almost 1%pt. And not shown here but 6 Music’s share 4.1 3.9 4.2 of 2.1% is also a record as the station pushes above 20m total hours per week. 7.6 7.3 7.5

14.0 13.7 13.1 q

Source: RAJAR / Ipsos MORI / RSMB Contents 7

BBC Radio AHPL stay on target (15h37m) with rises on both periods for Radio 3, 5 BBC live, 6 Music and World Service, but Radio 1 loses one hour in a year (5h44m) RADIO

Mar 15 Dec 15 Mar 16 QoQ YoY Mar 15 Dec 15 Mar 16 QoQ YoY

15.9 15.5 15.6 3.11 2.52 2.73

All BBC Network radio 15.1 14.6 14.7 8.38 9.18 9.37

6.7 6.0 5.7 q 4.28 4.98 4.63

12.2 11.6 12.1 5.77 5.82 5.79

6.0 6.0 6.4 5.15 4.97 5.64

12.0 11.5 11.5 6.38 5.65 6.06

6.5 6.6 6.7 Again, no significant shifts in AHPL data, bar Radio 1 which 6.8 6.8 6.9 sees its lowest ever AHPL at 5h44m, down from 6h last quarter, and by one hour from this time last year (6h43m). 8.7 8.7 8.6 6 Music sees a rise on both periods to 9h22m – no mean feat in a quarter when they hit record reach. Beyond that, directional rises on both periods for Radio 3 12.7 12.2 12.1 (6h25m), 5 live (6h43m) and World Service (5h38m).

Source: RAJAR / Ipsos MORI / RSMB Contents 8

BBC Commercial radio reach drops on the quarter (34.3m) and Classic RADIO FM hits an all-time low of 5.1m.

Weekly Reach (000s) Mar 15 Dec 15 Mar 16 QoQ YoY Looking at Commercial radio, a significant drop on the quarter (-834k) 33,916 35,111 34,277 All Commercial q to 34.3m is enough to mean they fall 63.4 65.5 64 below BBC reach once more (34.9m). 26,763 27,126 26,884 Local and National Commercial All Local Commercial Radio dropped on the quarter but 50 50.6 50.2 both posted rises on the year (the 17,137 18,298 18,220 All National Commercial p latter significantly so) to reach 32 34.2 34 26.9m/50.2% and 18.2m/34% 5,525 5,520 5,121 respectively. Classic FM q q 10.3 10.3 9.6 Classic FM slumps to an all-time low 3,246 3,061 3,088 reach of 5.1m/9.6%, while talkSPORT 6.1 5.7 5.8 may have expected to do better in a sport-heavy Q1 but falls, directionally, 3,893 4,387 4,358 Total Network p on the year to 3.1m. The Absolute 7.3 8.2 8.1 Radio Network does the opposite with a significant rise on the year to 4.4m.

Source: RAJAR / Ipsos MORI / RSMB Contents 9

Records for UK-wide brands: LBC (1.5m), (1.2m) Xtra BBC (1.2m), Absolute 80s (1.7m) and Absolute 90s (681k) RADIO

(000s) Mar 15 Dec 15 Mar 16 QoQ YoY (000s) Mar 15 Dec 15 Mar 16 QoQ YoY

Gold Network UK 1,026 995 1,053 Jazz FM 457 480 506

Heart Network UK 8,987 9,152 9,014 Heat 902 950 878

Kerrang! UK 920 870 787 q 681 812 693 q

Kiss 4,908 5,391 5,394 p Planet Rock 1,247 1,147 1,265

Total LBC UK 1,357 1,439 1,540 p (was Smash Hits) 422 553 548 p

Smooth Radio UK 4,772 4,870 4,800 1,131 1,403 1,441 p Radio X Network (UK) (was Absolute Radio Classic Rock XFM Network(UK)) 885 1,225 1,240 p 516 592 566 Capital Network UK 7,000 7,502 7,552 p Absolute 80s 1,448 1,585 1,720 p

Capital Xtra (UK) 841 1,168 1,202 p Absolute 90s 584 650 681

Among those Commercial Radio brands available UK-wide, there are records this time round for LBC (1.5m), (1.2m), Absolute 90s (681k) and Absolute 80s (1.7m) – the last easily being the biggest digital-only Commercial Radio station and third biggest overall, just behind 4Extra (1.85m). Meanwhile, the new Radio X Network hits an all-time high across the UK of 1.24m, but slumps to a record low in London of 337k, losing 180k on the quarter. Losing out this time are Kerrang! (787k) and Heat (878k), both directionally down on both periods. Overall, (9m) remains the biggest UK-wide Commercial radio brand, followed by Capital (7.55m) and then Kiss (5.4m).

Source: RAJAR / Ipsos MORI / RSMB Contents 10

BBC No significant movement at the top level in Commercial radio share (43.2%) RADIO but Local Commercial (28.5%) and Classic (3.2%) both hit record lows.

(%) Mar 15 Dec 15 Mar 16 QoQ YoY

Commercial Radio share is statistically All Commercial 42.8 44.1 43.2 flat on both periods at 43.2%, -10.9%pts below BBC Radio’s 54.1% All Local Commercial 28.6 29.5 28.5 share.

Local Commercial radio share of All National Commercial 14.2 14.6 14.6 28.5% is its lowest to date.

Classic FM’s reach woes follow Classic FM 3.6 3.5 3.2 q though into share – hitting a joint all- time low of 3.2% share. talkSPORT 2.1 1.8 1.8 q The hits a joint all-time high share of 3.1% Total Absolute Radio Network 3.0 3.0 3.1

Source: RAJAR / Ipsos MORI / RSMB Contents 11

BBC Top-level AHPL are stable at 12h40m – but almost 3 hours below RADIO the 15h37m of BBC Radio.

Mar 15 Dec 15 Mar 16 QoQ YoY No significant shifts in time-spent here.

All Commercial 12.8 12.7 12.7 At a top-level, Commercial Radio listeners spend 12h40m with these services every week, almost 3 hours All Local Commercial 10.9 11.0 10.7 fewer than the15h37m for BBC Radio.

Local Commercial Radio drives the All National Commercial 8.4 8.1 8.1 lions’ share of Commercial hours but sees them fall this time round to a new Classic FM 6.7 6.4 6.4 low of 10h41m per listener. Nationally, average hours of 8h05m are steady on the quarter. talkSPORT 6.6 5.9 6.0 As with reach and share, Classic FM

Total Absolute Radio Network UK 7.9 7.0 7.2 sees hours drop, to a joint low of 6h21m per listener.

Source: RAJAR / Ipsos MORI / RSMB BBC All Radio Report – Q1 2016

Alison Winter

Head of Audiences, Radio & Music