Q4 2013 Rajar Results Bauer Radio Records Highest Ever

Home , Bauer Radio, Heat Radio, Hits Radio, Kisstory, Kiss (UK radio station), Kiss Fresh

Q4 2013 RAJAR RESULTS

BAUER RADIO RECORDS HIGHEST EVER AUDIENCE OF OVER 16.4 MILLION

- Bauer Radio achieves highest ever reach, hours and share

- Bauer’s Passion Portfolio reaches 10m listeners for first time

- Nationally, Kiss UK hits 5m listeners and records highest ever hours and share

- Absolute 80s, Planet Rock & Kisstory claim commercial 1-2-3 for digital stations

Bauer’s Passion Portfolio is the home of passionate, iconic national brands dedicated to music and entertainment:  The Passion Portfolio recorded its highest-ever reach of 10m adults each week  The newly acquired Absolute Radio Network performed strongly, reaching 3.5m listeners (adding almost 250,000 listeners, an increase of 7.5% yoy)  Nationally, The Christian O’Connell Breakfast Show reached 1.4m listeners (up 4.0% yoy)  Absolute Radio 80s remains the no. 1 commercial digital station, reaching 1.2m listeners (up 33% yoy) with hours up 27% yoy  Planet Rock, the second most popular commercial digital station, reached 1.1m listeners (adding over 250,000 listeners yoy) with an impressive increase in listening hours up almost a third yoy  Nationally, Kiss performed strongly, reaching over 5m adults each week (up 18% yoy) with its highest ever share & highest ever total hours (up 19% yoy)  In London, Kiss 100 is the no.2 commercial station for reach with 1.83m listeners and the market-leader for both 15-24 and 15-34 year olds  Rickie, Melvin and Charlie in the Morning had a strong quarter reaching almost 1.6m listeners across the UK  Kisstory continues to grow in popularity since launching last May – now reaching 927,000 listeners each week  heat radio reached 714,000 listeners. The heat brand now has over 7m consumer touch points across radio, magazine, TV, online, mobile (Source: Bauer Media)

Steve Parkinson, Managing Director, Bauer Radio London, said: “Breaking the 10 million listener mark is a great moment for the Passion Portfolio teams. The ongoing national success of Kiss plays a big part in this, with its new channels Kisstory and Kiss Fresh performing way beyond expectations. The programming teams are rightly celebrating having five out of the top ten most popular digital stations in the UK.”

Bauer’s Place Portfolio focuses on relevant and local programming in the premier towns and cities across the UK:  Place Portfolio has increased its reach to 8.8m adults each week  The portfolio is commercial number one for reach & share in 19 of our 21 markets  In London, Magic 105.4 had a solid showing, with 1.8m listeners  Positive Place Portfolio figures led by strong performances from: o Clyde1 (Glasgow) reaching 580,000 listeners o Key 103 (Manchester) recorded its best performance since Q1 2006, reaching 570,000 listeners (up 11% yoy) o Metro Radio (Newcastle) continued its strong recent performances, reaching 450,000 listeners (up 9% yoy) o Wave 105 (Solent) recorded its best performance for a decade for both reach and hours, reaching 438,000 listeners (up 27% yoy), with hours up 16% yoy

Graham Bryce, Group Managing Director, Place, Northern England and Scotland, said: “It’s been a very strong RAJAR for the Portfolio, with brilliant performances from Key 103 and Metro Radio amongst others. With stand out breakfast shows from Mike and Chelsea at Key 103, Steve and Karen at Metro and Boogie and Arlene at Forth One, plus the launch of experienced talent such as Neil Bentley on “Old Skool & Anthems” and Stu Tolan on In:Demand across the UK, we’re in a great position to continue our upward trajectory for the remainder of 2014.”

Bauer Social Media Bauer Radio continues to invest in creating engaging multi-platform content for both listeners and advertisers, connecting with listeners through 13.7 million digital touch points via apps, websites, Facebook and Twitter.

Engagement via mobile apps within the Bauer portfolio is high with over 3.3m total downloads, and Twitter followers continue to grow year-on-year (Absolute Radio up 111%, Kiss up 129%, Magic up 240% and The Hits Radio up 20%). (Source: Bauer Media)

Dee Ford, Group Managing Director Radio, Bauer Media, said: “With impressive growth from Kiss and Planet Rock to Absolute Radio and Key 103, Bauer’s commercial audience continues to grow, helping our commercial partners get just what they need from one media owner – delivery of big, high-impact campaigns that reach millions of potential consumers. Through our ambitious digital strategy, we can also offer brands targeted communications across a range of demographics.”