Dec 02, 2014 10:37 GMT Dreaming of a better Christmas for UK kids
Dreams, the UK’s leading bed specialist, has teamed up with Bauer Media’s Cash For Kids charity to support the company’s ‘Mission Christmas’ initiative to help disadvantaged children around the UK this December.
Throughout the month, customers will be able to make donations or bring along a gift to any of Dreams’ 160 retail stores, which will be the official ‘drop-off points’ for the scheme. Donations will be distributed to local charitable and voluntary organisations around the country at the end of the month, to benefit children under the age of 18 living below the poverty line. A list of charities supported can be found at the Cash For Kids web site at www.cashforkids.uk.com.
The ‘Mission Christmas’ campaign also sees support from top celebrities including Ant & Dec, comedian John Bishop and more. This year, the charity aims to build on the £8 million plus gifts and cash they delivered to disadvantaged children across the UK last Christmas, and it is the first time the organisation has chosen to work with a national retail partner to raise funds and donations for the initiative.
Sally Aitchison, managing director, Cash For Kids, said, “We are thrilled to have Dreams supporting Cash For Kids Mission Christmas. The success of this campaign relies on ease of access for people to drop off gifts. A company like Dreams that has so many branches in every city will have such an impact on the campaign. We are very excited to have them as a partner.”
Lisa Bond, marketing director, Dreams, said, “It is a privilege for us to support a scheme like Cash For Kids Mission Christmas through our network of stores, and hope that the donations from around the UK will truly make a difference to children’s lives during Christmas and beyond.”
End Child Poverty estimates that four million children currently live below the poverty line across the UK, which equates to one in three children.
Notes to editors
For further information, please contact:
Dreams Ltd
Jenny Hodge
Email: [email protected]
Tel: 01628 535353 ext 1426 Mobile: 07817 395256 www.dreams.co.uk
Cash For Kids
Jonny Silver
Email: [email protected]
Mobile: 07929 333759 www.cashforkids.uk.com
About Cash For Kids fundraising activities
Fundraising activities are driven by local brands across the entire Bauer Radio Place Portfolio, a network of radio stations that dominate 21 of the premier cities and towns across the UK. Stations including Manchester’s Key 103, Liverpool’s Radio City, Newcastle’s Metro Radio, Southampton’s Wave 105 and Edinburgh’s Forth One will be tasking listeners to buy an extra gift or make a donation to help brighten up a child’s Christmas. Alongside Bauer Place Portfolio’s coverage, the campaign will receive additional support and airtime from Magic FM’s digital simulcast, Planet Rock and heat Radio.
Those listeners who don’t have time to shop can text MISSION to 70070 to make a £5 donation to the appeal.
For further details, including information on how to get involved or make a donation, please visit www.cashforkids.uk.com
About Bauer Media
Bauer Media UK reaches over 22 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.
Dreams on Facebook: www.facebook.com/dreamsbeds
Dreams on Twitter: @dreams_beds
Look out for the #MissionChristmas hashtag throughout December.
For almost 30 years, Dreams has been passionate about providing the perfect night’s sleep. A leading bed specialist, the company is committed to providing the highest standard of expert customer service and advice, and offers an extensive selection of high quality products including mattresses, bed frames, divans, bedroom furniture and soft furnishings, many of which are hand- crafted in the UK at the Dreams Bed Factory. Founded in 1985, and owned by Sun European Partners since March 2013, Dreams has more than 160 retail stores and a transactional web site at www.dreams.co.uk. Its head office – known as ‘Bedquarters’ – is located in High Wycombe, Buckinghamshire.
Dreams – Because your sleep matters
Contacts
Kelly Davis Press Contact Marketing Communications Manager Media Requests [email protected]