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QUARTERLY SUMMARY of RADIO LISTENING Survey Period Ending 27Th March 2011

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QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 27th March 2011 PART 1 - UNITED KINGDOM (INCLUDING CHANNEL ISLANDS AND ISLE OF MAN) Adults aged 15 and over: population 51,618,000 Survey Weekly Reach Average Hours Total Hours Share in Period '000 % per head per listener '000 TSA % ALL RADIO Q 47266 92 20.5 22.4 1058098 100.0 ALL BBC Q 35074 68 11.3 16.6 581870 55.0 ALL BBC 15-44 Q 15955 63 7.6 12.1 193775 43.1 ALL BBC 45+ Q 19120 73 14.8 20.3 388095 63.7 All BBC Network Radio1 Q 31889 62 9.5 15.3 488535 46.2 BBC Local/Regional Q 10197 20 1.8 9.2 93335 8.8 ALL COMMERCIAL Q 34046 66 8.7 13.3 451178 42.6 ALL COMMERCIAL 15-44 Q 18556 73 9.5 13.0 241582 53.8 ALL COMMERCIAL 45+ Q 15490 59 8.0 13.5 209596 34.4 All National Commercial1 Q 15943 31 2.4 7.7 123363 11.7 All Local Commercial (National TSA) Q 27305 53 6.4 12.0 327815 31.0 Other Listening Q 3255 6 0.5 7.7 25051 2.4 Source: RAJAR/Ipsos MORI/RSMB 1 See note on back cover. For survey periods and other definitions please see back cover. Embargoed until 00.01 am Enquires to: RAJAR, 2nd floor, 5 Golden Square, London W1F 9BS 12th May 2011 Telephone: 020 7292 9040 Facsimile: 020 7292 9041 e mail: [email protected] Internet: www.rajar.co.uk ©Rajar 2011. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 27th March 2011 PART 1 - UNITED KINGDOM (INCLUDING CHANNEL ISLANDS AND ISLE OF MAN) Adults aged 15 and over: population 51,618,000 Survey Weekly Reach Average Hours Total Hours Share in Period '000 % per head per listener '000 TSA % All BBC Network Radio Q 31889 62 9.5 15.3 488535 46.2 BBC Radio 1 Q 11825 23 1.8 7.8 92499 8.7 BBC Radio 2 Q 14537 28 3.3 11.6 169282 16.0 BBC Radio 3 Q 2258 4 0.3 6.1 13791 1.3 BBC Radio 4 Q 10829 21 2.5 12.0 130036 12.3 BBC Radio FIVE LIVE Q 6653 13 0.9 7.1 47148 4.5 BBC Radio FIVE LIVE Q 6750 13 1.0 7.3 49410 4.7 (inc SPORTS EXTRA) FIVE LIVE SPORTS EXTRA Q 799 2 * 2.8 2262 0.2 BBC 6 Music Q 1297 3 0.2 8.1 10448 1.0 1Xtra from the BBC Q 892 2 0.1 4.7 4202 0.4 BBC Radio 7 Q 1159 2 0.1 5.7 6662 0.6 BBC Asian Network UK Q 500 1 0.1 6.1 3051 0.3 BBC World Service Q 1790 3 0.2 5.1 9154 0.9 All National Commercial Q 15943 31 2.4 7.7 123363 11.7 Total Absolute Radio Q 1394 3 0.2 7.5 10457 1.0 (was Total Virgin Radio) Absolute 80s Q 624 1 0.1 5.6 3488 0.3 Absolute Radio 90s Q 317 1 * 3.6 1136 0.1 Absolute Radio 00s Q 170 * * 5.3 899 0.1 Absolute Radio Classic Rock Q 342 1 * 4.8 1645 0.2 (was Virgin Radio Classic Rock) Capital Network (UK)2 H 6712 13 0.9 6.6 44043 4.2 Chill H 172 * * 3.1 526 0.1 Total Choice (UK)2 H 662 1 0.1 4.6 3075 0.3 Classic FM Q 6086 12 0.8 6.7 40940 3.9 Gold Network (UK)2 H 1480 3 0.2 8.5 12638 1.2 Heart Network (UK)2 H 7435 14 1.0 6.9 51478 4.9 Heat Q 626 1 * 3.5 2210 0.2 The Hits Q 1141 2 0.1 3.7 4198 0.4 Jazz FM Q 495 1 * 4.3 2112 0.2 Kerrang! UK2 H 1389 3 0.1 4.6 6430 0.6 Kiss UK2 H 4070 8 0.4 5.3 21418 2.0 Total LBC (UK)2 H 1181 2 0.2 10.7 12613 1.2 Magic UK2 Q 3819 7 0.5 6.2 23770 2.2 NME Radio H 190 * * 2.5 471 * Planet Rock Q 797 2 0.1 6.3 4984 0.5 Q Q 290 1 * 2.6 765 0.1 Total Real Radio2 H 2479 5 0.4 8.8 21778 2.1 Smash Hits Radio Q 1094 2 0.1 3.1 3361 0.3 Smooth Radio UK2 H 3084 6 0.4 7.5 23035 2.2 Sunrise Radio National2 Q 469 1 0.1 7.4 3490 0.3 talkSPORT Q 3248 6 0.4 6.8 22244 2.1 Total XFM (UK)2 H 936 2 0.1 4.3 4006 0.4 Source: RAJAR/Ipsos MORI/RSMB 2 See note on back cover. ©Rajar 2011. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 27th March 2011 PART 2 - RESULTS FOR INDIVIDUAL BBC SERVICES Results are shown based on each station's Editorial Area Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA % BBC NETWORK RADIO BBC Radio 1 Q 51618 11825 23 1.8 7.8 92499 8.7 BBC Radio 2 Q 51618 14537 28 3.3 11.6 169282 16.0 BBC Radio 3 Q 51618 2258 4 0.3 6.1 13791 1.3 BBC Radio 4 Q 51618 10829 21 2.5 12.0 130036 12.3 BBC Radio FIVE LIVE Q 51618 6653 13 0.9 7.1 47148 4.5 BBC Radio FIVE LIVE Q 51618 6750 13 1.0 7.3 49410 4.7 (inc SPORTS EXTRA) FIVE LIVE SPORTS EXTRA Q 51618 799 2 * 2.8 2262 0.2 BBC 6 Music Q 51618 1297 3 0.2 8.1 10448 1.0 1Xtra from the BBC Q 51618 892 2 0.1 4.7 4202 0.4 BBC Radio 7 Q 51618 1159 2 0.1 5.7 6662 0.6 BBC Asian Network UK Q 51618 500 1 0.1 6.1 3051 0.3 BBC World Service Q 51618 1790 3 0.2 5.1 9154 0.9 NATIONAL REGIONAL BBC Radio Scotland H 4353 1045 24 1.8 7.3 7633 9.2 BBC Radio Ulster3 H 1445 564 39 4.9 12.5 7033 24.0 Total BBC Radio Wales/Cymru H 2518 559 22 2.5 11.1 6217 11.1 BBC Radio Wales H 2518 459 18 1.9 10.2 4679 8.3 BBC Radio Cymru H 2518 144 6 0.6 10.7 1539 2.7 LOCAL BBC Local Radio Q 41663 7726 19 1.7 9.1 70440 8.2 BBC Radio Berkshire H 796 109 14 1.0 7.4 811 5.0 BBC Radio Bristol H 893 192 21 1.9 8.8 1690 8.1 BBC Radio Cambridgeshire H 710 141 20 2.1 10.4 1466 9.3 BBC Radio Cornwall H 459 141 31 4.2 13.7 1933 18.7 BBC Coventry and Warwickshire H 666 81 12 0.8 6.9 553 4.2 BBC Radio Cumbria H 407 156 38 3.9 10.0 1566 16.4 BBC Radio Derby H 633 188 30 2.6 8.6 1617 12.8 Source: RAJAR/Ipsos MORI/RSMB 3 See note on back cover. ©Rajar 2011. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 27th March 2011 PART 2 - RESULTS FOR INDIVIDUAL BBC SERVICES Results are shown based on each station's Editorial Area Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA % BBC Radio Devon H 983 245 25 2.7 10.8 2646 11.8 BBC Essex H 1282 279 22 2.5 11.3 3147 10.5 BBC Radio Gloucestershire H 482 89 18 1.8 9.7 865 8.4 BBC Hereford & Worcester H 494 120 24 1.9 7.6 918 9.4 BBC Radio Humberside H 768 214 28 3.0 10.7 2288 13.5 BBC Radio Kent H 1390 268 19 2.0 10.3 2750 8.5 BBC Radio Lancashire H 1184 250 21 1.6 7.6 1904 9.0 BBC Radio Leeds H 1634 270 16 1.1 6.8 1827 5.8 BBC Radio Leicester H 805 166 21 1.9 9.2 1523 9.2 BBC Radio Lincolnshire H 541 116 21 2.7 12.7 1477 12.6 BBC London 94.9 Q 10983 557 5 0.3 6.8 3790 1.7 BBC Radio Manchester H 2129 203 10 0.7 7.2 1456 3.6 BBC Radio Merseyside H 1616 323 20 3.1 15.6 5046 15.6 BBC Radio Newcastle H 1419 302 21 1.7 7.8 2368 9.7 BBC Radio Norfolk H 769 226 29 2.9 9.8 2202 13.4 BBC Radio Northampton H 481 109 23 2.2 9.9 1077 11.5 BBC Radio Nottingham H 789 222 28 2.2 8.0 1772 10.8 BBC Oxford 95.2FM H 518 60 12 1.0 8.2 496 5.3 BBC Radio Sheffield H 1261 260 21 1.6 7.8 2031 8.4 BBC Radio Shropshire H 379 110 29 2.8 9.7 1069 12.8 BBC Radio Solent** H 1545 271 18 2.0 11.4 3080 9.4 BBC Solent for Dorset Y 172 20 12 0.9 8.0 163 4.6 BBC Somerset H 441 82 18 1.5 8.1 659 6.5 BBC Radio Stoke H 598 183 31 2.6 8.4 1530 11.7 BBC Radio Suffolk H 534 143 27 3.3 12.3 1756 15.2 BBC Sussex and BBC Surrey H 2459 300 12 1.1 9.2 2754 5.0 BBC Tees H 789 153 19 1.5 7.7 1177 7.9 BBC Three Counties Radio H 1285 183 14 0.9 6.3 1152 4.6 BBC WM H 2254 210 9 0.8 8.3 1733 4.1 (Birmingham & Black Country) BBC Radio Wiltshire/Swindon H 542 90 17 1.1 6.5 590 4.7 BBC Radio York H 535 92 17 1.6 9.2 845 7.6 BBC Radio Guernsey Y 52 19 37 4.6 12.5 238 24.3 BBC Radio Jersey Y 76 30 40 4.9 12.2 370 23.3 Source: RAJAR/Ipsos MORI/RSMB ** Excludes Dorset ©Rajar 2011.
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