QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 1 - UNITED KINGDOM (INCLUDING CHANNEL ISLANDS AND ISLE OF MAN) Adults aged 15 and over: population 51,618,000
Survey Weekly Reach Average Hours Total Hours Share in Period '000 % per head per listener '000 TSA %
ALL RADIO Q
ALL BBC Q
ALL BBC 15-44 Q
ALL BBC 45+ Q
All BBC Network Radio1 Q
BBC Local/Regional Q
ALL COMMERCIAL Q
ALL COMMERCIAL 15-44 Q
ALL COMMERCIAL 45+ Q
All National Commercial1 Q
All Local Commercial (National TSA) Q
Other Listening Q
Source: RAJAR/Ipsos MORI/RSMB 1 See note on back cover. For survey periods and other definitions please see back cover. Embargoed until 00.01 am Enquires to: RAJAR, 2nd floor, 5 Golden Square, London W1F 9BS 3rd February 2011 Telephone: 020 7292 9040 Facsimile: 020 7292 9041 e mail: info@rajar.co.uk Internet: www.rajar.co.uk ©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 1 - UNITED KINGDOM (INCLUDING CHANNEL ISLANDS AND ISLE OF MAN) Adults aged 15 and over: population 51,618,000
Survey Weekly Reach Average Hours Total Hours Share in Period '000 % per head per listener '000 TSA % All BBC Network Radio Q BBC Radio 1 Q BBC Radio 2 Q BBC Radio 3 Q BBC Radio 4 Q BBC Radio FIVE LIVE Q BBC Radio FIVE LIVE Q (inc SPORTS EXTRA) FIVE LIVE SPORTS EXTRA Q BBC 6 Music Q 1Xtra from the BBC Q BBC Radio 7 Q BBC Asian Network UK Q BBC World Service Q All National Commercial Q Total Absolute Radio Q (was Total Virgin Radio) Absolute 80s Q Absolute Radio 90s Q Absolute Radio Classic Rock H (was Virgin Radio Classic Rock) Capital Network (UK)2 H Chill H Total Choice (UK)2 H Classic FM Q Galaxy Network (UK)2 H Gold Network (UK)2 H Heart Network (UK)2 H Heat Q The Hits Q Jazz FM Q Total Kerrang!2 H Total Kiss Network2 H Total LBC (UK)2 H Total Magic2 Q NME Radio H Panjab Radio Q Planet Rock Q Q Q Total Real Radio2 H Smash Hits Radio Q Smooth Radio UK2 H Sunrise Radio National2 Q talkSPORT Q Total XFM (UK)2 H Source: RAJAR/Ipsos MORI/RSMB 2 See note on back cover.
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 2 - RESULTS FOR INDIVIDUAL BBC SERVICES Results are shown based on each station's Editorial Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA %
BBC NETWORK RADIO
BBC Radio 1 Q BBC Radio 2 Q BBC Radio 3 Q BBC Radio 4 Q BBC Radio FIVE LIVE Q BBC Radio FIVE LIVE Q (inc SPORTS EXTRA) FIVE LIVE SPORTS EXTRA Q BBC 6 Music Q 1Xtra from the BBC Q BBC Radio 7 Q BBC Asian Network UK Q BBC World Service Q
NATIONAL REGIONAL
BBC Radio Scotland H BBC Radio Ulster3 H Total BBC Radio Wales/Cymru H BBC Radio Wales H BBC Radio Cymru H
LOCAL
BBC Local Radio Q BBC Radio Berkshire H BBC Radio Bristol H BBC Radio Cambridgeshire H BBC Radio Cornwall H BBC Coventry and Warwickshire H BBC Radio Cumbria H BBC Radio Derby H
Source: RAJAR/Ipsos MORI/RSMB 3 See note on back cover.
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 2 - RESULTS FOR INDIVIDUAL BBC SERVICES Results are shown based on each station's Editorial Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA %
BBC Radio Devon H BBC Essex H BBC Radio Gloucestershire H BBC Hereford & Worcester H BBC Radio Humberside H BBC Radio Kent H BBC Radio Lancashire H BBC Radio Leeds H BBC Radio Leicester H BBC Radio Lincolnshire H BBC London 94.9 Q BBC Radio Manchester H BBC Radio Merseyside H BBC Radio Newcastle H BBC Radio Norfolk H BBC Radio Northampton H BBC Radio Nottingham H BBC Oxford 95.2FM H BBC Radio Sheffield H BBC Radio Shropshire H BBC Radio Solent** H BBC Solent for Dorset Y BBC Somerset H BBC Radio Stoke H BBC Radio Suffolk H BBC Sussex and BBC Surrey H BBC Tees H BBC Three Counties Radio H BBC WM H (Birmingham & Black Country) BBC Radio Wiltshire/Swindon H BBC Radio York H BBC Radio Guernsey Y BBC Radio Jersey Y
Source: RAJAR/Ipsos MORI/RSMB ** Excludes Dorset
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES Results are shown based on each station's Total Survey Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA % NATIONAL Total Absolute Radio Network Q (was Total Virgin Radio Network) Total Absolute Radio Q (was Total Virgin Radio) Total Absolute Radio Network Q (London) Total Absolute Radio (London) Q (was Total Virgin (London)) Absolute Radio London Q (was Virgin Radio London) Absolute Radio National Q (was Virgin Radio National) Absolute 80s Q Absolute Radio 90s Q Absolute Radio Classic Rock H (was Virgin Radio Classic Rock) Capital Network (UK) H Chill H Total Choice (UK) H Classic FM Q Galaxy Network (UK) H Gold Network (UK) H Heart Network (UK) H Heat Q The Hits Q Jazz FM Q Total Kerrang! H Total Kiss Network H Total LBC (UK) H Total Magic Q NME Radio H Panjab Radio Q Planet Rock Q Q Q Total Real Radio H Smash Hits Radio Q Smooth Radio UK H Sunrise Radio National Q talkSPORT Q Total XFM (UK) H Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES Results are shown based on each station's Total Survey Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA %
LOCAL All Local Commercial Radio (ILR) Q 107.8 Arrow FM for Hastings Y 105-107 Atlantic FM Y Total Bauer Radio H Total Bauer Radio ILR H Big City Network H Big City FM and AM H Big City England H Total Magic Q Magic Network - North H Bauer Radio - North East H Big City Network - North East H Metro Radio H TFM Radio H Magic Network - North East H Magic 1152 (Newcastle) H Magic 1170 (Teesside) H Metro Radio/Magic 1152 H TFM Radio/Magic 1170 H Bauer Liverpool H Total City Talk/Magic 1548 H Bauer FM Liverpool H City Talk 105.9 H Bauer Radio - North West H Big City Network - North West H Radio City 96.7 H Key 103 (Manchester) H 97.4 Rock FM H Magic Network - North West H Magic 1548 (Liverpool) H Magic 1152 (Manchester) H Magic 999 (Preston) H Key 103/Magic 1152 (Manchester) H Radio City 96.7/Magic 1548 H 97.4 Rock FM/Magic 999 H Bauer Radio - Yorkshire H Big City Network - Yorkshire H 96.3 Radio Aire H
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES Results are shown based on each station's Total Survey Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA %
Hallam FM H 96.9 Viking FM H Magic Network - Yorkshire H Magic 828 (Leeds) H Magic AM (Sheffield) H Magic 1161 (Hull) H 96.3 Radio Aire/Magic 828 H Hallam FM/Magic AM H 96.9 Viking FM/Magic 1161 H Total Kerrang! H Kerrang! 105.2 H Bauer Radio London Q (Magic 105.4/Kiss 100) Kiss 100 FM Q Magic 105.4 Q Total Kiss Network H Kiss East H Kiss West H Bauer Radio Total Scotland H Big City Scotland Y Bauer Radio Central Scotland H Scottish AMs H Total Radio Clyde H Clyde 1 FM H Clyde 2 H Total Radio Forth H ForthOne H Forth2 H C.F.M.Radio Y Moray Firth Radio Y Total Northsound Radio Y Northsound One Y Northsound Two Y Radio Borders Y Total Radio Tay Y Tay-FM Y Tay-AM Y West Sound3 Y
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES Results are shown based on each station's Total Survey Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA %
Downtown Radio (DTR)/ H 97.4 Cool FM 97.4 Cool FM H Downtown Radio (DTR) H Wave 105 FM H 107 The Bee Y Total Broadcast Co Y Fire Radio Y Nova Radio - Weston Y (was Star Radio in North Somerset) Central FM Y Chelmsford Radio 107.7 FM Y Total Cheshire Radio Y Cheshire's Silk 106.9 Y Chester's Dee 106.3 Y Total CN Radio Y The Bay Y Citybeat 96.7/102.5FM H Lakeland Radio Y The Coast H Connect FM Y Connect FM Peterborough Y (was Lite FM) Colourful H 3FM Y Fun Radio H Total Global Radio (UK) H Capital Network (UK) H Galaxy Network (UK) H Total Choice (UK) H Choice FM London Q Classic FM Q Gold Network (UK) H Heart Network (UK) H Total LBC (UK) H Total XFM (UK) H Global Radio (ILR) H Global Radio London (ILR) Q Capital Network (ILR) H
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES Results are shown based on each station's Total Survey Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA % 95.8 Capital FM Q Galaxy Network (ILR) H Galaxy Birmingham H Galaxy Manchester H Galaxy North East H Galaxy Scotland H Galaxy Scotland (East) H Galaxy Scotland (West) H Galaxy South Coast H Galaxy Yorkshire H 105.4 Leicester Sound FM H RAM FM Y Red Dragon H 96 Trent FM H Gold Network (ILR) H Gold Bedford H Gold Berkshire/North Hampshire H Gold Birmingham4 H Gold Bristol/Bath/Wiltshire H Gold Coventry4 H Gold Crawley Y Gold Derby Y Gold Devon Y Gold Dorset H Gold Essex H Gold Gloucester Y Gold Hampshire H Gold Kent H Gold London Q Gold Luton H Gold Manchester H Gold Norfolk/Suffolk H Gold Norfolk H Gold Suffolk H Gold North Wales/Cheshire Y Gold Northampton H Gold Nottingham H Gold Peterborough H Gold Plymouth Y
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES Results are shown based on each station's Total Survey Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA %
Gold Sussex H Gold South East Wales H Gold Wolverhampton4 H Heart Network (ILR) H Heart Cambridgeshire H Heart Devon H Heart East Anglia H Heart 106 FM East Midlands4 H Heart Essex3 H Heart Four Counties H Heart Kent H Heart London Q Heart North West and Wales H Heart Solent H Heart Sussex H Heart Thames Valley H Heart West Country H Heart West Midlands H LBC (ILR) Q LBC 97.3 Q LBC News 1152 Q XFM (ILR) H XFM London Q XFM Manchester H Total GMG Radio H GMG Radio North West Total H GMG Radio North West Regional H GMG Radio North East H GMG Radio Scotland H Total Real Radio H Real Radio (ILR Network) H Real Radio (North East) H - (was Century Radio) Real Radio (North West) H - (was Century Radio) Real Radio (Scotland) H Real Radio (Wales) H Real Radio (Yorkshire) H 96.3 Rock Radio H
Source: RAJAR/Ipsos MORI/RSMB 4 See note on back cover.
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES Results are shown based on each station's Total Survey Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA % 106.1 Rock Radio H Smooth Radio UK H Smooth Radio (ILR Network) H Smooth Radio Midlands H Smooth Radio (East Midlands) H Smooth Radio (West Midlands) H Smooth Radio (Glasgow) H Smooth Radio (London) Q Smooth Radio (North East) H Smooth Radio (North West) H Imagine FM Y IOW Radio Y JACKfm Oxfordshire H 106 JACKfm (Oxford) H Glide FM 1079 H (was Oxford's FM 107.9) 106 JACKfm/Star Radio (Bristol) Y 106 JACKfm (Bristol) H (was Original 106) Star Radio (Bristol) Y Kingdom FM Y kmfm Group H kmfm East H kmfm West H Lincs FM Group H Lincs FM 102.23 H Oak FM Y Lincs FM Group Yorkshire Y Dearne FM Y KCFM 99.8 Y Ridings FM Y Rother FM Y Trax FM Y The Local Radio Company Y Group Total 2BR Y Minster FM Y Mix 96 Y Spire FM Y Spirit FM Y Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES Results are shown based on each station's Total Survey Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA %
Star North East Y Star NE - North (was Durham FM) Y Star NE - South (was Alpha 103.2) Y 97.2 Stray FM Y Sun FM Y Wessex FM Y Yorkshire Coast Radio Y Radio Mansfield 103.2 Y Manx Radio Y Midwest Radio Y Northern Media Group Y Five FM Y Q102.9FM/Q97.2FM/Q101.2FM Y Seven FM Y Six FM Y Original 106 (Aberdeen) Y Total Orion Midlands H Orion Midlands FM H Heart 106 FM East Midlands H Orion West Midlands H Orion West Midlands FM H Beacon Radio H 96.4 BRMB H Mercia H Wyvern FM Y Gold Birmingham H Gold Coventry H Gold Wolverhampton H Premier Christian Radio Q 107.4 The Quay Y Reading 107 FM Y 96.2 The Revolution H Southwest Local Radio Group Y (Palm & Exeter FM) Exeter FM Y Palm FM Y 107.5 Sovereign Radio Y The Sunrise Group H Buzz Asia 963 & 972AM H
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES Results are shown based on each station's Total Survey Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA %
Kismat Radio 1035 Q (Greater London) Sunrise Radio (Greater London) Q Sunrise Radio National Q Time FM 106.6 Y Tindle Radio Group Y Kestrel FM (North and South) Y Kestrel FM Y KESTREL FM - was Delta Radio Y Tindle Radio Anglia Y THE BEACH Y Dream 100 Y North Norfolk Radio Y Radio NORWICH 99.9 Y Town 102 FM Y Channel 103 FM Y Island FM 104.7 Y Total Touch Radio Network Y 107.6 Banbury Sound Y Rugby FM Y Touchradio Staffs Y 96.2FM Touchradio - Coventry Y 102FM Touchradio Y - Warks Worcs Cotswolds 107.3 Touchradio - Warwick Y Total Town and Country Y Broadcasting NME Radio H Town and Country Broadcasting Y (South and West Wales) 102.1 Bay Radio Y 106.3 Bridge FM Y 97.1 Radio Carmarthenshire3 Y Nation Radio H 102.5 Radio Pembrokeshire Y Total UKRD H Pirate FM Y The County Sound Radio Network H County Sound 1566 H
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES Results are shown based on each station's Total Survey Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA %
96.4 Eagle Radio H Total UKRD East H KL.FM 96.7 Y Star Radio in Cambridge Y UTV Radio (inc. talkSPORT) H UTV Radio (excl. talkSPORT) H 107.6 Juice FM H Peak 107 FM Y The Pulse/Pulse 2 H The Pulse H Pulse 2 H Signal One & Signal Two H Signal One H Signal Two H Total Swansea Sound/ Y 96.4 FM The Wave 96.4 FM The Wave Y Swansea Sound - 1170 MW Y U105 H Radio Wave 96.5 FM Y 102.4 Wish/107.2 Wire/ Y 107.4 Tower FM 107.4 Tower FM Y 107.2 Wire FM Y 102.4 Wish FM Y 107.7 The Wolf Y Wave 102 FM Y Yorkshire Radio H
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." PART 4 - UNITED KINGDOM (Key Demographics)
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA % ALL COMMERCIAL 15+ Q Children 10-14 Q 15-24 Q 25-44 Q 45-64 Q 65+ Q Main Shoppers Q Main Shoppers with children Q ABC1 Q C2DE Q ALL BBC 15+ Q Children 10-14 Q 15-24 Q 25-44 Q 45-64 Q 65+ Q Main Shoppers Q Main Shoppers with children Q ABC1 Q C2DE Q DEFINITIONS (1) Audiences in local analogue areas excluded from 'All BBC Network Radio' and 'All National Commercial' totals. (2) National groups that are a combination of analogue and digital broadcast. (3) Audience to 'Opt-out' services included. (4) Station owned by Orion Media. AREAS UNITED KINGDOM (Parts 1 and 4) (including Channel Islands and Isle of Man) EDITORIAL AREAS (Part 2) BBC stations' defined service areas TOTAL SURVEY AREAS (Part 3) Commercial stations' defined marketing areas In Part 1 'BBC Local/Regional' and 'All Local Commercial' include listening to local stations outside their own Editorial/Total Survey Areas. In Parts 2 and 3 'BBC Local Radio' and 'All Local Commercial Radio' are based on the net Editorial/Total Survey Area of the individual services making up the network. TERMS WEEKLY REACH The number in thousands or as a percentage of the UK/area adult population who listen to a station for at least 5 minutes in the course of an average week AVERAGE HOURS The total hours of listening to a station during the course of a week, averaged: PER HEAD - across the total adult population of the UK/area PER LISTENER - across all those listening to the station for at least 5 minutes TOTAL HOURS The overall number of hours of adult listening to a station in the UK/area in an average week SHARE IN TSA The percentage of total listening time accounted for by a station in the UK/area in an average week SURVEY PERIODS
CODE FIELDWORK DATES SAMPLE SIZE (Adults 15+) Q 20th September 2010 - 19th December 2010 24,450 H 28th June 2010 - 19th December 2010 50,073 Y 4th January 2010 - 19th December 2010 103,080
Radio Joint Audience Research Limited www.rajar.co.uk