Dreaming of a Better Christmas for UK Kids
Dec 02, 2014 10:37 GMT Dreaming of a better Christmas for UK kids Dreams, the UK’s leading bed specialist, has teamed up with Bauer Media’s Cash For Kids charity to support the company’s ‘Mission Christmas’ initiative to help disadvantaged children around the UK this December. Throughout the month, customers will be able to make donations or bring along a gift to any of Dreams’ 160 retail stores, which will be the official ‘drop-off points’ for the scheme. Donations will be distributed to local charitable and voluntary organisations around the country at the end of the month, to benefit children under the age of 18 living below the poverty line. A list of charities supported can be found at the Cash For Kids web site at www.cashforkids.uk.com. The ‘Mission Christmas’ campaign also sees support from top celebrities including Ant & Dec, comedian John Bishop and more. This year, the charity aims to build on the £8 million plus gifts and cash they delivered to disadvantaged children across the UK last Christmas, and it is the first time the organisation has chosen to work with a national retail partner to raise funds and donations for the initiative. Sally Aitchison, managing director, Cash For Kids, said, “We are thrilled to have Dreams supporting Cash For Kids Mission Christmas. The success of this campaign relies on ease of access for people to drop off gifts. A company like Dreams that has so many branches in every city will have such an impact on the campaign. We are very excited to have them as a partner.” Lisa Bond, marketing director, Dreams, said, “It is a privilege for us to support a scheme like Cash For Kids Mission Christmas through our network of stores, and hope that the donations from around the UK will truly make a difference to children’s lives during Christmas and beyond.” End Child Poverty estimates that four million children currently live below the poverty line across the UK, which equates to one in three children.
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