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QUARTERLY SUMMARY of RADIO LISTENING Survey Period Ending 14Th December 2008

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QUARTERLY SUMMARY of RADIO LISTENING Survey Period Ending 14Th December 2008 QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 14th December 2008 PART 1 - UNITED KINGDOM (INCLUDING CHANNEL ISLANDS AND ISLE OF MAN) Adults aged 15 and over: population 50,735,000 Survey Weekly Reach Average Hours Total Hours Share in Period '000 % per head per listener '000 TSA % ALL RADIO Q 45511 90 20.0 22.3 1013107 100.0 ALL BBC Q 33520 66 11.1 16.8 564437 55.7 ALL BBC 15-44 Q 15548 62 8.0 13.0 202680 44.8 ALL BBC 45+ Q 17972 71 14.2 20.1 361757 64.5 All BBC Network Radio¹ Q 29923 59 9.3 15.7 470405 46.4 BBC Local/Regional Q 9471 19 1.9 9.9 94032 9.3 ALL COMMERCIAL Q 31210 62 8.4 13.7 427050 42.2 ALL COMMERCIAL 15-44 Q 17641 70 9.4 13.5 238626 52.8 ALL COMMERCIAL 45+ Q 13569 53 7.4 13.9 188424 33.6 All National Commercial¹ Q 13640 27 2.1 7.9 107071 10.6 All Local Commercial Q 25110 49 6.3 12.7 319979 31.6 Other Listening Q 3147 6 0.4 6.9 21620 2.1 Source: RAJAR/Ipsos MORI/RSMB ¹ See note on back cover. For survey periods and other definitions please see back cover. Embargoed until 7.00 am Enquires to: RAJAR, Paramount House, 162-170 Wardour Street, London W1F 8ZX 29th January 2009 Telephone: 020 7292 9040 Facsimile: 020 7292 9041 e mail: [email protected] Internet: www.rajar.co.uk ©Rajar 2008. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 14th December 2008 PART 1 - UNITED KINGDOM (INCLUDING CHANNEL ISLANDS AND ISLE OF MAN) Adults aged 15 and over: population 50,735,000 Survey Weekly Reach Average Hours Total Hours Share in Period '000 % per head per listener '000 TSA % All BBC Network Radio Q 29923 59 9.3 15.7 470405 46.4 BBC Radio 1 Q 10576 21 2.0 9.6 101865 10.1 BBC Radio 2 Q 13465 27 3.2 11.9 160113 15.8 BBC Radio 3 Q 1981 4 0.3 6.4 12695 1.3 BBC Radio 4 Q 9812 19 2.5 12.8 125197 12.4 BBC Radio FIVE LIVE Q 5993 12 1.0 8.2 48980 4.8 BBC Radio FIVE LIVE Q 6107 12 1.0 8.3 50399 5.0 (inc SPORTS EXTRA) FIVE LIVE SPORTS EXTRA Q 663 1 * 2.1 1419 0.1 BBC 6 Music Q 619 1 0.1 5.1 3178 0.3 1Xtra from the BBC Q 533 1 * 4.7 2514 0.2 BBC7 Q 850 2 0.1 6.3 5380 0.5 BBC Asian Network UK Q 379 1 * 5.3 1992 0.2 BBC World Service Q 1431 3 0.1 4.9 7073 0.7 All National Commercial Q 13640 27 2.1 7.9 107071 10.6 Total Absolute Radio H 1887 4 0.2 6.6 12516 1.2 (was Total Virgin Radio) Absolute Radio Classic Rock H 245 * * 3.6 878 0.1 (was Virgin Radio Classic Rock) Absolute Radio Xtreme H 87 * * 4.0 346 * (was Virgin Radio Xtreme) The Arrow (UK) H 166 * * 6.1 1015 0.1 Chill H 201 * * 5.1 1028 0.1 Classic FM Q 5702 11 0.8 7.1 40632 4.0 Galaxy Network (UK)² H 3661 7 0.5 7.1 26059 2.6 Gold Network (UK)² H 1000 2 0.2 9.7 9740 1.0 Heart Network (UK)² H 6944 14 1.1 8.0 55242 5.5 Heat Q 465 1 * 2.6 1216 0.1 The Hits Q 1329 3 0.1 3.4 4557 0.4 Total Kerrang!² H 1384 3 0.1 4.5 6289 0.6 Total Kiss Network² H 3221 6 0.4 5.6 17965 1.8 Total LBC (UK)² H 852 2 0.2 11.4 9705 1.0 Total Magic² Q 3484 7 0.5 7.1 24696 2.4 Mojo Radio Q 258 1 * 4.9 1266 0.1 NME Radio Q 152 * * 2.3 356 * Planet Rock Q 680 1 0.1 7.2 4872 0.5 Q Q 245 * * 2.9 700 0.1 Total Real Radio² H 1601 3 0.3 9.5 15271 1.5 Smash Hits Radio Q 922 2 0.1 2.8 2563 0.3 Total Smooth Radio² H 2885 6 0.5 8.3 23978 2.4 Sunrise Radio National² Q 469 1 0.1 5.9 2767 0.3 talkSPORT Q 2515 5 0.4 7.2 17996 1.8 Total XFM (UK)² H 863 2 0.1 4.8 4127 0.4 Source: RAJAR/Ipsos MORI/RSMB ² See note on back cover. ©Rajar 2008. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 14th December 2008 PART 2 - RESULTS FOR INDIVIDUAL BBC SERVICES Results are shown based on each station's Editorial Area Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA % BBC NETWORK RADIO BBC Radio 1 Q 50735 10576 21 2.0 9.6 101865 10.1 BBC Radio 2 Q 50735 13465 27 3.2 11.9 160113 15.8 BBC Radio 3 Q 50735 1981 4 0.3 6.4 12695 1.3 BBC Radio 4 Q 50735 9812 19 2.5 12.8 125197 12.4 BBC Radio FIVE LIVE Q 50735 5993 12 1.0 8.2 48980 4.8 BBC Radio FIVE LIVE Q 50735 6107 12 1.0 8.3 50399 5.0 (inc SPORTS EXTRA) FIVE LIVE SPORTS EXTRA Q 50735 663 1 * 2.1 1419 0.1 BBC 6 Music Q 50735 619 1 0.1 5.1 3178 0.3 1Xtra from the BBC Q 50735 533 1 * 4.7 2514 0.2 BBC7 Q 50735 850 2 0.1 6.3 5380 0.5 BBC Asian Network UK Q 50735 379 1 * 5.3 1992 0.2 BBC World Service Q 50735 1431 3 0.1 4.9 7073 0.7 NATIONAL REGIONAL BBC Radio Scotland Q 4309 986 23 1.7 7.4 7253 9.1 BBC Radio Ulster³ Q 1408 517 37 5.0 13.6 7013 24.4 Total BBC Radio Wales/Cymru Q 2477 537 22 2.6 11.9 6386 12.6 BBC Radio Wales Q 2477 442 18 1.9 10.4 4604 9.1 BBC Radio Cymru Q 2477 146 6 0.7 12.2 1782 3.5 LOCAL BBC Local Radio Q 40940 7171 18 1.7 9.9 70707 8.6 BBC Radio Berkshire H 773 115 15 1.2 7.9 909 6.2 BBC Radio Bristol H 920 162 18 2.1 11.8 1907 9.6 BBC Radio Cambridgeshire H 691 120 17 1.6 9.1 1100 7.5 BBC Radio Cornwall H 451 125 28 3.1 11.2 1409 17.1 BBC Coventry and Warwickshire H 653 85 13 0.8 6.3 538 4.1 BBC Radio Cumbria H 404 111 27 3.0 10.8 1192 15.3 BBC Radio Derby H 623 138 22 2.0 9.1 1253 10.3 Source: RAJAR/Ipsos MORI/RSMB ³ See note on back cover. ©Rajar 2008. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 14th December 2008 PART 2 - RESULTS FOR INDIVIDUAL BBC SERVICES Results are shown based on each station's Editorial Area Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA % BBC Radio Devon H 961 222 23 3.1 13.5 3003 15.6 BBC Essex H 1243 219 18 2.1 11.7 2567 9.5 BBC Radio Gloucestershire H 476 96 20 2.0 9.9 946 9.5 BBC Hereford & Worcester H 486 107 22 2.1 9.8 1042 11.9 BBC Radio Humberside H 755 227 30 3.3 10.9 2480 14.5 BBC Radio Kent H 1364 248 18 2.1 11.6 2885 8.7 BBC Radio Lancashire H 1179 212 18 1.6 8.6 1835 8.4 BBC Radio Leeds H 1589 214 13 0.9 6.6 1410 5.0 BBC Radio Leicester H 783 161 21 2.1 9.9 1605 10.7 BBC Radio Lincolnshire H 528 123 23 3.6 15.3 1887 15.3 BBC London 94.9 Q 10786 568 5 0.3 5.8 3309 1.6 BBC Radio Manchester Q 2105 209 10 0.8 8.2 1713 4.3 BBC Radio Merseyside H 1613 335 21 2.8 13.6 4564 13.8 BBC Radio Newcastle H 1397 255 18 1.4 7.5 1922 7.4 BBC Radio Norfolk H 749 184 25 2.9 11.9 2181 13.8 BBC Radio Northampton H 463 93 20 2.2 11.1 1031 11.6 BBC Radio Nottingham H 772 178 23 2.2 9.6 1712 10.9 BBC Radio Oxford 95.2FM H 508 73 14 1.0 6.9 507 5.0 BBC Radio Sheffield H 1241 216 17 1.8 10.2 2209 9.5 BBC Radio Shropshire H 376 102 27 3.8 14.2 1446 15.9 BBC Radio Solent** H 1500 236 16 1.7 10.9 2567 8.2 BBC Solent for Dorset Y 170 23 14 1.2 9.0 207 5.7 BBC Somerset H 407 40 10 1.0 9.7 392 4.1 BBC Southern Counties Radio Q 2407 277 12 1.0 8.6 2390 4.6 BBC Radio Stoke H 593 161 27 2.8 10.5 1686 14.7 BBC Radio Suffolk H 519 114 22 2.5 11.2 1275 12.6 BBC Tees H 781 139 18 1.6 8.9 1237 7.7 BBC Three Counties Radio H 1254 162 13 1.1 8.3 1336 5.4 BBC WM Q 2234 274 12 1.5 12.2 3338 7.4 (Birmingham & Black Country) BBC Radio Wiltshire/Swindon H 528 82 16 2.0 13.0 1067 9.6 BBC Radio York H 522 87 17 1.5 9.0 784 6.7 BBC Radio Guernsey Y 50 17 35 4.9 13.9 243 27.5 BBC Radio Jersey Y 74 31 42 5.1 11.9 374 22.5 Source: RAJAR/Ipsos MORI/RSMB ** Excludes Dorset ©Rajar 2008.
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